Copyranter put me on to this disturbing video, which won a “Film Craft” gold lion at last week’s Cannes Advertising Festival:
“Your peace of mind starts with his” is a nice message to mainstream empathy towards lab animals, and the nightmarish animation puts us in the skin of an unfortunate test primate — then rips us right out of it.
I’m not sure it would work as well with a rat or a bunny, but the family resemblance between ourselves and chimps sure drives home the psychological horrors of being bound, prodded and vivisected.
A ban against whaling has been in place for the past 24 years, dramatically reducing the numbers of whales killed. However, today in Agadir, Morocco the International Whaling Commission (IWC) will begin the process of voting on whether to lift the ban and potentially open the floodgates to whaling across the globe once again.
To raise awareness of this the Whale and Dolphin Conservation Society created this graphic film which featured model, Alice Dellal, narration from actor Christopher Eccleston and music from The Horrors.
The aim of the protest is to directly challenge the proposed lifting of the whaling ban and potentially save thousands of whales from being needlessly slaughtered in the future.
Each e-protest will be sent directly to the most high profile supporters in favour of the plan to lift the ban, which include Barack Obama and the Prime Minister of New Zealand.
Another nice idea for a charitable iPhone app – follow a family of gorillas and support the Virunga National Park where they live. Something I often talk to charities about – they have access to incredible, inspiring and fascinating content. They need to work out how to monetise this (effectively the model behind things like child sponsorship) and iphone apps can do that brilliantly. (More screengrabs after the jump).
KitKats, gotta love em. Each bar consists of fingers composed of three layers of crème-filled wafer, covered in an outer layer of chocolate. Each finger can be snapped from the bar one at a time. It is not just a chocolate bar; it is a way of living. Who did not ‘have a break’ eating a KitKat?
Apparently the orangutans in the rainforests of Indonesia are not that fond of the chocolate treats. Greenpeace holds Nestlé – the producer of KitKat - responsible for destroying rainforests to get cheap palm oil, a key ingredient of the chocolate bar. The rainforests are also the natural habitat of the orangutan and having a break while your own home is destructed is pretty difficult.
Today Greenpeace released a commercial in the typical KitKat style in order to raise awareness among the consumers of KitKat and to ask them to give the orangutan his well deserved break. It is a pretty in-your-face video in which the chocolate fingers of the KitKat turn out to be the fingers of the orangutan and the crème-filling is its blood. Bon appétit!
In general I am not a fan of the use of shock advertising in the social sector, because it seems to have lost its effect a long time ago. In this case I do like the video, because the message is not only direct, but it also takes away your appetite. The association of the orangutan’s hairy and bloody finger with this chocolate bar will make me think twice when I need a break.
Besides that the video’s direct style fits an organization like Greenpeace and the fact that it is a spoof on a KitKat commercial gives it an interesting mix of humor and seriousness.
Don’t just give the orangutan a break, but stop Nestlé from destroying rainforests for palm oil. You can read more and take action by clicking here.
Update 19.30u: It seems the campaign has certain effect and the PR machine of Nestlé started to work as well. This afternoon they released a press message stating:
“Nestlé has replaced the Indonesian company Sinar Mas as a supplier of palm oil with another supplier for further shipments. We confirm that Nestlé has only bought from Sinar Mas for manufacturing in Indonesia, and no palm oil bought from Sinar Mas has been used by Nestlé for manufacturing in any other country. We have also joined other major purchasers of palm oil in making sure that companies, such as Cargill, understand our demands for palm oil which is not sourced from suppliers which destroy rainforests.”
YouTube deleted the video after complaints of Nestlé and has now been uploaded to Vimeo. Greenpeace continues its actions, because according to them Nestlé only stopped working with small suppliers of palm oil. To be continued.
This ad, published in September 2009, is from ENPA (Ente Nazionale Protezione Animali), the Italian national board for the protection of animals. It is about animal testing for cosmetic products.
The aim of the campaign is raising funds to build a rehab center for the animals that survived the tests.
“Help us to cure the victims of cosmetic tests. Send a sms to 48585 to give 1 euro and to contribute creating a rehab center.”
UIPA, a non-profit organization helping animals in Brazil, selected 10 dogs and created their Facebook profiles, on the hopes that having many virtual friends would increase their chance of having a real friend.
The profiles are managed by employees of ad agency Fischer, that engage on a fun and meaningful way, letting their Facebook friends know why it’s important to find a home for these animals and how to help.
A poster was also created, with a “Owner wanted” message, distributed on over 50 places in São Paulo.
Even if it’s great to see examples of non-profits using Facebook, i wouldn’t advise doing this campaign, as it goes against Facebook Terms Of Service. For more about Facebook and non-profits, you can check Inside Facebook’s latest post.
IFAW, the International Fund for Animal Welfare, came today with an iPhone app: Manimal! The app transforms people’s faces into animals.
Which animal are you? And your friends? You’ll know with a couple of simple steps: take a photo, align the eyes and mouth, and Manimal! morphes the portrait into a rhino. Or a buffalo. Or a fat pig! But keeping your facial features. The hilarious transformed photo can easily be posted on social networks or shared via e-mail. But the photo can also be assigned to a contact in the address book.
This app is not just fun, it also aims to improve awareness that man and animal need each other in this world. The revenues go to IFAW thus raising both funds and IFAW supporters in a new way.
The app is available in the iTunes app store.
Dutch agency RAPP created the concept of the Manimal! app. Sharewire was responsible for the technical realization of the app.
Three retro movie style posters for UNEP (United Nations Environment Programme) / CMS (Conservation of Migratory Species).
“Alle zwölf Minuten wird eine Tierart ausgerottet. Unterstützen Sie uns im Kampf gegen das Artensterben.”
“Every twelve minutes one species is extinct. Support us in the fight against biodiversity loss.”
Beautiful motion video from Kris Hofmann which is remake for the German animal rights organisation Albert Schweitzer Stiftung.
Kris Hofmann: “A few years ago we took 7 year old Jessica fishing. When she caught a fish I tried to take it from her so that I could kill it and cook it for dinner. She started to scream, totally outraged by the thought of eating this beautiful creature. We threw the fish back into the lake and instead went to a local supermarket to buy food. ....Jessica chose fish fingers.”
The video entitled Frühstück (Breakfast) was inspired by this lost connection between the food we eat and the animals we love.
The voice-over is from Alexander Hacke, the lead singer from the German industrial band Einstürzende Neubauten. Alexander Hacke is also vegetarian.
I’m not translating the text, it’s obvious what this is about.
I recently had the privilege of being invited to speak and participate in the 2012 Design Ethos Conference/Do-ference at Savannah College of Art and Design. The creator of the conference, Scott Boylston, is a longtime friend in the relatively small socially conscious design community and I was delighted that…
Some things in life are easy. We know them, we think of them, we understand them. And then there are those phenomena we would rather not know about. All the bad things … murder, rape, child molestation. We try hard to look away, and most of the time we…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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