The best of non-profit advertising and marketing for social causes

Animal Rights

We have 243 blogposts in the field of animal rights. Popular topics are Shelter Pets, Animal Cruelty, Endangered Species and Fur.
Related Pinterest board: Environment & Animal Rights, Infographics.

  • Not Just Tuna Greenpeace

    Art is essential in this activist campaign about tuna

    By on 6 December 2015

    Thai Union is the world’s largest canned tuna company dominating the market in the United States, United Kingdom, Italy, Thailand and other countries. Critical monitoring of the company is one of the spearheads of Greenpeace. The company is known for the most devastating...

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  • New PETA PSA with Sia is seriously weird

    New PETA PSA with Sia is seriously weird

    By on 23 November 2015

    The scene opens with an animal fashion show. Sia sings “Free the Animal.” The animation is odd and intriguing. But what’s that pink leather they’re sporting? PSA was created as a pro bono project by Ogilvy & Mather Beijing for PETA Asia. Australian singer/songwriter...

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  • What if tigers received a royalty for the products they inspire?

    What if tigers received a royalty for the products they inspire?

    By on 29 October 2015

    The world is full of tiger-inspired products. What if every product sold bearing the iconic tiger stripes generated funds for tiger conservation? Panthera’s Tigers Forever Program worked  together with agency Happiness to raise funds by connecting with companies all over the world....

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  • Blue Cross I Will Survive

    Baxter was afraid, he was petrified. But he will survive.

    By on 4 October 2015

    Gloria Gaynor’s I Will Survive is the key song in the new campaign from the UK nation wide pet shelter Blue Cross. It’s dog Baxter singing “At first I was afraid, I was petrified. Kept thinking I could never...

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  • TINYROADSIGN is an agency self-promotion campaign by CLINIC 212 in Vilnius, Lithuania

    #TINYROADSIGN is the cutest animal welfare campaign of the summer

    By on 30 July 2015

    #TINYROADSIGN is an agency self-promotion campaign by CLINIC 212 in Vilnius, Lithuania. But they decided to use their creative powers for good by raising awareness of urban wildlife that may be crossing city streets. Hedgehogs are a particularly sad victim of...

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  • Oceana: Shark Finning All you cant eat

    Adman save sharks even if they bite

    By on 6 July 2015

    Adman Jose Mollá never thought much about sharks until one bit him on the leg five years ago, and he had to get 80 stitches. He’s been working to save them ever since and the two print and outdoor ads...

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  • IFAW Foxhunting ads about foxhunters

    Foxhunting ads about foxhunters

    By on 6 May 2015

    Here in the UK foxhunting is one of those big-small issues. In theory the ban on foxhunting is a minor piece of legislation affecting a niche community, with a relatively small impact on animal welfare (unless you’re a fox...

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  • PETA proposes pregnant pause for SeaWorld

    PETA proposes pregnant pause for SeaWorld

    By on 6 May 2015

    I’m far from PETA’s biggest fan (or, indeed, any kind of fan) but at least they’re going after a brand I dislike. The enemy of my enemy is my friend? This is typical PETA naked-lady shock tactic, but this...

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  • WWF Fight Wildlife Crime

    Elephants trumpeting for WWF and their own lives

    By on 27 March 2015

      Nice idea by dutch agency WWAV for the WWF. Elephant trumpeting against wildlife crime. The image was originally used for direct mail and later for social.

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  • PuppySwap from the Toronto Humane Society

    Puppy swap — tackling pet abandonment

    By on 17 January 2015

    Love this new ad from the Toronto Humane Society. It neatly punctures a very human behaviour — the desire for novelty — and one which causes untold suffering to millions of dogs every year. If you’ve ever visited an...

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