The best of non-profit advertising and marketing for social causes

Animal Rights

We have 245 blogposts in the field of animal rights. Popular topics are Shelter Pets, Animal Cruelty, Endangered Species and Fur.
Related Pinterest board: Environment & Animal Rights, Infographics.

  • Famke and Licorice for PETA

    By on 21 December 2006

    Famke Janssen, wellknown from James Bond’s GoldenEye, and dog Licorice launched the new campaign of PETA. In this new campaign Famke is showing off angel wings as she strikes a provocative pose on a swing, the alluring actor appears...

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  • Cut=kill

    By on 18 December 2006

    When you cut the trees, you kill the tiger. Ad from World Wildlife Fund Indonesia for saving the Sumatran tiger. Agency Leo Burnett, Jakarta, Indonesia (via) Advertiser: World Wildlife Fund Indonesia Agency: Leo Burnett

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  • Save their balls

    By on 14 December 2006

    Every year 5 million farrows are castrated without anaesthesia. The Belgium animal rights organisation GAIA started ‘Pigs in Pain’. There main goal is to make the governement take action against this cruelty. The spearhead action is the band Pigs...

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  • Brutal break up

    By on 3 December 2006

    F.A.A.D.A., the Spanish animal rights foundation, wanted to promote adoption and sponsoring in their annual summit and asked ad agency Contrapunto Barcelona to make a campaign. Contrapunto needed pictures of people with their mascots. They sent an email to...

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  • Agony fashion

    By on 17 November 2006

    This is new campaign from the Deutsche Tierschutzbund, the German animal protection organisation. The Deutsche Tierschutzbund is still fighting against fur trade and is succesful because more and more department stores stopped trading (like the department store Neckermann). Pelzmode...

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  • In front of your eyes

    By on 13 November 2006

    Beautiful eye chart from the World Wildlife Fund (WWF). ‘Save endangered animals before they disappear in front of your eyes’. Advertiser: World Wildlife Fund (WWF) Agency: CC&E, Guangzhou, China Source: Ads of the World

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  • Not even a left over

    By on 2 November 2006

    ‘Food they eat all day is not even equal your left over.’ Ads from the the Foundation for Stray Dogs, Thailand. Advertiser: Foundation for Stray Dogs Agency: Bates Red Cell Source: 24

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  • Animals: For long eyelashes

    By on 23 October 2006

    This campaign is from the Czech animal rights organisation Svoboda Zvírat and it’s about cosmetics tested on animals. For long eyelashes / For luxuriant hair / For beautiful lips. This Cosmopolitan look-a-like ads say: this is how 300.000 lab...

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  • Skinning instructions

    By on 10 October 2006

    Above the winner and the second price of the Design against Fur 2006 contenst from the region Australia & Asia Pacific. Design against Fur is a contest where everybody can submit their artwork about the subject. In 2006 the...

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  • A dog is not a toy

    By on 3 October 2006

    “Each year hundred of dogs are abandoned because their owners are tired of playing with them.” Two ads from fundacion Altarriba, this organisation is based in Barcalona and their main goal is to protect animals. Advertiser: Fundacion Altarriba Source:...

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