The best of non-profit advertising and marketing for social causes

Animal Rights

We have 245 blogposts in the field of animal rights. Popular topics are Shelter Pets, Animal Cruelty, Endangered Species and Fur.
Related Pinterest board: Environment & Animal Rights, Infographics.

  • Hot cars kill dogs

    By on 6 June 2014

    A very simple, very effective demonstration from the UK’s Dogs’ Trust. Advertiser: Dogs Trust Agency: Beige London Source: Third Sector

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  • .@PETA needs to do more ads like these poaching ones

    By on 3 June 2014

    When PETA launches campaigns that sexually exploit women, disrespect human suffering, or just plain lie, I’m the first to call them out. But when they do something good, I’m not afraid to say so. This anti-poaching campaign from Lowe,...

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  • Luckily we have a postcard from David’s Deer. And the Moscow Zoo.

    By on 30 May 2014

    We believe that a zoo is not the most suitable environment for an animal. They live in captivity and suffer. But there are animals that no longer exist in the wild, only in zoos. Agency TWIGA Moscow made a...

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  • Jason Biggs’ @PETA ad is actually pretty funny

    By on 21 May 2014

    Regular readers know that I tend to be pretty critical of PETA ads. Not because I don’t support animal welfare. (I do, as much as an omnivore can.) My issues are mostly with sexual exploitation in their ads, as...

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  • Dramatically beautiful music from WWF about the tragedy below sea level

    By on 24 April 2014

    The music in this campaign WWF will win lots of prizes. It’s beautiful and dramatic. It’s used in this new animation about irresponsible and damaging activities like overfishing, pollution and climate change. And how it effects life below sea...

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  • The Brazilian sea is bleeding on MapLink

    By on 22 April 2014

    Brazil is a top 10 producer of shark fins to the black market, exporting 200 tons of it every year. To alert the brazilian population to sign an online petition against finning, the campaign Bleeding Oceans was launched. Creatives...

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  • Salvation for Peta. And perhaps also for male chicks.

    By on 11 April 2014

    Peta has seen the light. No more boobs and butt. Finally. Students from the Filmakademie Baden-Wuerttemberg rescued three male chicks from a hatchery in Germany. They shot just half an hour with them on a farm with a Phantom...

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  • Are these pet adoption ads clever, or creepy?

    By on 22 March 2014

    I’ll just put it out there: Those eyes are freaking me out. These ads for CARA Welfare Philippines are based on a strong insight, but the reflective eyes completely alienate me from what would otherwise be an emotionally-engaging animal...

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  • What Greenpeace has learned from BuzzFeed

    By on 5 March 2014

    ‘The video Procter & Gamble don’t want you to see.’ That’s the title of the newest campaign page from Greenpeace. Which is a typical headline that BuzzFeed would use. Such a headline that will seduce you immediately. You see...

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  • PETA, please don’t do “don’t be that guy”

    By on 29 January 2014

    The campaign is actually about how you look like “a horse’s ass” when you spout clichéd arguments against not eating meat. So why call it “don’t be that guy”? Especially when that (admittedly common) phrase is currently “owned” by...

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