The best of non-profit advertising and marketing for social causes

Animal Rights

We have 245 blogposts in the field of animal rights. Popular topics are Shelter Pets, Animal Cruelty, Endangered Species and Fur.
Related Pinterest board: Environment & Animal Rights, Infographics.

  • Fins and coffins

    By on 16 October 2013

    People kill much more sharks than sharks kill people. Even more alarming, we kill sharks only for their fins which, by the way, represent a small 2% of their total body weight. This fact is well emphasized in this...

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  • Hunting jackets turned into animals under threat

    By on 14 October 2013

    ‘Embodying ethics : Endangered’ is an unique project from Rohan Chhabra. The project was exhibited at the 2013 London Design Festival. After graduation Rohan worked as a Product Designer with sportswear label Nike for 2 years. Since 2013, Rohan...

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  • New: Pet Condoms

    By on 3 October 2013

    That’s a smart idea! The solution to pet overpopulation in the world. The San Francisco SPCA explains all about it on their product website. Many big news websites in the world already wrote about. Like CBC, Huffington Post‎ and...

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  • His Master’s Voice Abused

    By on 24 September 2013

    Three ads from the Thai Society for the Prevention of Cruelty to Animals and with that name you know what this campaign is about. Three attempts, from subtle to a bit forced. The bruise in the first ad looks...

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  • These dogs have a dream

    By on 7 August 2013

    Nice little action done in Thailand earlier this year. It’s for Unidog, a channel for animal-lovers to help the needy dogs & cats. It’s an ultimate cuteness action showing dogs with their dreams. Like a warm home or being...

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  • 404 – Gray Whale Not Found

    By on 5 August 2013

    Russian social networking site, Odnoklassniki, and the world’s leading conservation organisation, the World Wildlife Fund (WWF), have teamed up with agency Hungry Boys to create a campaign that raises awareness for the country’s endangered species. The campaign entitled, ‘Rare...

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  • Underwater Noise – The Overlooked Catastrophe

    By on 26 June 2013

    I thought I knew all possible causes. Apparently not. This new campaign from the Swiss Ocean Care is about underwater noise. It is the overlooked catastrophe as they say. Whales stranding, shoals of fish collapsing, sea turtles fleeing: extreme...

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  • Naked beauty queens against fur

    By on 14 June 2013

    PETA is up to it again, gaining easy publicity (yes, I get the irony that I’m posting it here) by convincing women to appear nude in their ads. This time, it’s Miss USA pageant winners Susie Castillo, Shandi Finnessey,...

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  • David Cross’s PETA ad is actually pretty awesome

    By on 26 May 2013

    For those of you who haven’t followed the American TV comedy Arrested Development, Cross plays former analyst/therapist Tobias Fünke, a member of the tragicomic Bluth family by marriage. His total lack of self-awareness, including the implication that he is...

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  • Long Copy returns with this ad from The Animal Care Society

    By on 11 May 2013

    Hard days for copywriters nowadays. Each message should be as compact as possible. Not for The Animal Care Society, a nonprofit that saves dogs and cats from euthanasia. Rather than using disturbing imagery, they chose to tell the uplifting...

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