“Oh that’s so cute !” That’s generally the reaction you have when you see a kitten picture on the web. Kittens, lolcats and other cute animals have invaded the web and they are great weapons to generate audience on your website or views on youtube.
Advertising and marketing people have understood that and use now this strategy in their campaigns. But for a non-profit organisation, it could be a little more tricky to use this kind of humor in their communication.
But the French Red Cross did it on Facebook launching a “cute overload firts aid training awareness campaign” also inspired by the “demotivational posters”.
« First aid, If even the squirrels are training, what are you waiting for? »
FRC have one of the most active non-profit French communities on Facebook and it’s a very smart way for the community manager to run his fanpage.
Osocio readers know the importance of storytelling in social change strategies. From childhood cancer to human rights accountability, the narrative is one of our most powerful activist tools. At Groundswell we have been thinking a lot about how these stories work, and we’ll soon be publishing a collection of them for cultural activists.
Osocio readers can pre-order the journal here, 20% off, using the code “0soci0” - note the beginning and end zeros, not an uppercase letter O.
Through the end of the week, Osocio readers can pre-order the journal here, for 20% off! Enter the code below (note the beginning and end zeros, not an uppercase letter O) during your purchase:
We are also raising funds from individuals to help us to create a larger, broader and more connected community of actors and participants through a print journal. Donations as small as $1 can be made, and go directly to our printing costs.
I recently saw this while surfing around Behance. alldaybuffet - a social action brand for the creative community. alldaybuffet has nothing to do with food but it has everything to do with filling our hunger to do good. Our purpose is to connect the things we like with the things that matter most. Our concept is open participation. Our network is a family of likeminded people around the world working towards the same ideals. Whether it’s drinking for a cause, curating an art project, or stripping for charity; we want to get you Full on Good.
It’s a simple idea: Inspire Action. Change the world. Have Fun. Because doing good shouldn’t feel like a chore.
I found this really cool, different and innovative. In my opinion this type of initiative could really get a lot of individuals to join, especially the young ones and people from the creative field. :D More info after the jump.
Is there a relationship between the conceptual thinking behind Marcel Duchamp’s 1917 urinal and contemporary design practice? Design writer and Design Observer contributer Nick Currie believe’s there is. In an AIGA feature of 1995, Currie presented some interesting thoughts on the evolution of Conceptual Art and its impact on designing for social impact. Currie’s feature, Conceptual Design: Building a Social Conscience begins by exploring if there has ever been “Conceptual Design?”’ and moves on to discuss how the conceptual arts of the early 1900s has led young designers to think more about social issues than consumer goods.
“There’s a generation of young designers who, almost a century after Duchamp, seem to share something of his spirit… Rather than products, these people are designing situations, intervening in existing arrangements, framing everyday activities in ways that make us think of them, unexpectedly, as “design.” And although they’re often satirical in tone, these designers share a concern with ethics and responsibility; one of the reasons the design they make is so often immaterial is their sense that the last thing the world needs is more objects, more consumer goods. The widening ripples of Duchamp’s gesture blend, in their work, with the repercussions of a gathering concern around issues like sustainability, community and responsibility: to be conceptual is, after all, to be thoughtful. “
There has been a growing trend of designers trying to do something for social change; a lot of social design agencies and conferences are a result of this. The AIGA Center for Sustainability started the Green Salon program that was designed to bring together small groups of members for informal discussions around a selected topic, filling a gap between large, general membership events and casual happy hours. The Washington, DC chapter has been holding Salons on various topics on a roughly monthly basis since 2005. In general, Salons have been limited to 12 participants plus the hosts,and are free and open only to members. AIGA DC has held “Green” Salons on a quarterly basis focusing on sustainable design, and has also had successful Salons based on business issues, art direction, design for government clients and other topics.
And it’s cool to know that there are organizations that gives awards to social design efforts like Index:—a catalyst which spurs public and professional awareness of the human and commercial potential in Design to Improve Life. INDEX: pursues this goal by awarding the biggest design award in the world, presenting international design exhibitions, hosting summits for world leaders on design and innovation and by publishing and distributing knowledge about Design to Improve Life.
Osocio is a website about visual communication. But so now and then we will publish background articles about social advertising related subjects.
Sacha Declomesnil from the Canadian fundraising blog La fontaine de pierres asked several worldwide social marketing specialists to explain what will be the three major 2008 trends in the social marketing area. I’m not a specialist at all but I have ideas how 2008 will look like.
Below my submission, the original version in French together with those from Paolo Ferrara, Antoine Vaccarro, Kivi Leroux Miller, Kevin Lee and Frédéric Bardeau can be read here.
The major trend in social marketing and advertising for this year will be small things and initiatives. The internet makes our world bigger but, maybe as a response on globalisation, we are searching for look-a-likes in ‘doing’ and ‘thinking’. That is one of the reasons why social networks became so big last two years. Now that we all found our spot on the net it is time to work. (Read on)
It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.