This is a good idea and was one of finalist entries at the One Show Young Ones competition. The competition is one of the most acclaimed advertising, interactive and design student competitions.
This entry is from Nicole Koestel and Brian Cheung and is called Fishtagram.
The idea is simple. Based on the biggest mobile social network they came up with Fishtagram. Every picture taken with this app generate a automatic tweet to the @USDA (Dept. of Agriculture) and the local congressman.
The idea was made for PETA. Nicole and Brian don’t want to use PETA’s usual shock tactics. But want an idea with a massive impact in favor of humane fishing.
Posted by Marc | 13-03-2012 22:03 | Category:
Awards
What I like most is campaigning with just one single image which tells the complete story.
That isn’t the most important design rule but the thing I prefer to see.
I guess you don’t understand any Romanian copy. Just like me.
“Când nu recunoşti binele, faci rău!”
Posted by Ana Yoerg | 29-02-2012 22:25 | Category:
News
TED, the now-legendary group that popularized short-form talks on innovative ideas in Technology, Education, and Design, announced the winners of their annual contest.
Ads Worth Spreading 2011, which opened submissions last fall, recognizes creative work that inspires people to watch, share and learn. This year, judges included industry experts, TED speakers and other adland advocates. They were charged with looking for work that broke the mold of traditional advertising through more involved storytelling, reported Creativity Magazine.
I am mother and mother’s love is unconditional. Like any other mother, I think about the future of this world and in what kind of world my son grows up. If there is an elementary power to make this world a better place, then it is feasible with the power of a mother. This beautiful campaign for clean air with celebrity faces is an Intiative of the mothers. These mothers share a very good and necessary idea: to create a better world for our own children. I believe that if the mothers would take over the power of this world, we would not have today’s problems.
All mothers (and Fathers!) should get together and fight for childrens right to have clean air. Air pollution is not just dirty. It is toxic.
Actress and mother Julianne Moore released a this video calling on parents to join the fight against toxic air pollution. In the video, which endorses a nonpartisan grassroots group called the Moms Clean Air Force, Moore appears along with the heroine of her popular children’s books, Freckleface Strawberry.
Moms are becoming a powerful force in American politics. They are telling Washington that they will not allow their children’s health to be compromised by dirty fossil fuel power plants, the single largest source of pollution in the U.S. The Moms Clean Air Force is a growing community of tens of thousands of moms— from all across the political spectrum and all across the country—uniting to make their voices heard to protect their children’s health. “Clean air should be above politics,” Moore said. “The discussion about regulations to protect our air has gotten so polarized that we have forgotten an important thing: We all breathe the same air. And all our children suffer because of pollution. We don’t have to choose between a healthy economy and a healthy environment. We can have both. We can have what’s best for all our children.”
President Richard Nixon signed the Clean Air Act into law in 1970 with overwhelming support from Democrats and Republicans; however, the law is now under dangerous political attack. The new mercury and air toxics standards signed in December, after 21 years of planning, are already under political attack, with some politicians in Congress and lobbyists for the utility and coal industries calling to annul it or defund the Environmental Protection Agency.
Responding to this threat, Moms Clean Air Force is bringing parents together in support of a simple idea: That every child has the right to breathe clean air.
Moore became interested in MCAF after Dominique Browning, the group’s Co-Founder and Senior Director and former Editor-in-Chief of House & Garden, contacted her last summer. “I wrote to Julianne, knowing she is a protective mom, asking her if she would help us spread the word about the connection between toxic—and invisible—air pollution and children’s health, and she responded immediately,” Browning said. “Julianne joins a Force of thousands of mothers with real concerns about mercury poisoning, asthma, behavioral issues, and host of other problems associated with polluted air. Together we are determined to clear the air and protect the health of our children and loved ones.”
Moms Clean Air Force is a coalition of mothers including Blythe Danner, Laila Ali, and Jessica Capshaw, and partner groups such as Healthy Child, Healthy World, Asthma Moms, Latism (Latinos in Social Media), Me and my 1000 Girlfriends, Alliance of Nurses for a Healthy Environment (ANHE), Care2, BlogHer, Clever Girls Collective, and Me and My 1000 Girlfriends. source: Julianne Moore: Tell Washington to support clean air for our kids.
More about the Mission of “Moms Clean Air Force” you can read after the video ..
A record number of blogposts. A shortlist of 80. A team of hand-picked jurors from around the world. And just three winners.
The wait is over for Osocio’s campaign of the year 2011.
The winning campaign:
The Return of Ben Ali
An entry that comes, not from the West, not from a mainstream cause. But from the Arab Spring, the spontaneous grassroots movement that 2011 will always be remembered for.
We loved it because it shows that even in the midst of chaos and conflict, a great idea can still inspire action.
We also introduced a new category to highlight technology ideas that change lives. The winning Innovation:
A Litre of Light
A simple, cheap, spreadable innovation that will bring free light to the homes of people in Manila and change lives forever. With a lovely film to show it off.
And finally, this year we had to introduce a new category for social movements. Because change isn’t always driven by NGO’s, but can still rely on a powerful communications idea. The winning Social Movement:
Occupy
Our jurors picked ‘Occupy’ as a powerful and unifying rallying cry that brought the politicised, the dispossessed and the just plain angry together in cities all over the world.
Thank you to all our readers, all our bloggers, all our commenters and jurors – and most importantly to all those using their talent and creativity to make the world turn in a more positive direction.
What a year for social causes and the communications behind them. A year that no-one could have predicted. A year when change was driven more from the grassroots than by experts at nonprofits. And yet, where communications platforms and ideas still had a vital role to play.
After all, the Arab Spring and occupy movements needed symbols and rallying cries – a simple communication idea like ‘we are the 99%’ had the power to speak a simple truth to millions and unite a movement.
All of this has meant a difficult process for the nominations to the Osocio campaign of the year for 2011. We decided to introduce two new categories, to reward social movements and technological innovations, as well as advertising and marketing ideas.
Another big shift was the move from West to East. This year we saw beautifully conceived and delivered work coming from countries like Vietnam, Sri Lanka and Singapore.
So. These, friends, are our particular favourite campaigns from over 600 amazing blogposts on Osocio in 2011. Stay tuned for the winners.
Jury:
All Osocio bloggers are members of the jury. And we are proud to announce these 15 external jury members:
Guillermo Caro, is an international consultant. He was Executive Creative Director of Ogilvy & Mather, founder of Advertisers Without Borders and Ogilvy Prosocial Latin American. He is expert in non-profit advertising, marketing for social causes and Corporate Social Responsibility.
Åsk Dabitch, the force behind Adland. Art Director geek.
Sophie Guérinet, Event & Collection Manager at ACT Responsible.
Jean julien Guyot, Trust Manager at agency SID LEE and blogfriend for a long time at IPUB.
There is a proof that the shockvertising isn’t dead yet. This campaign of Bund, a German NGO is very hard, but direct and simple and, to my mind, efficient.
Besides, the Cannes Lions jury has been touched by this creation and has awarded it a gold lion to the press category.
Two great ideas. Two winners of the Arthur Guinness Fund Award. The Fund give up to €1 million in funding to projects that are making a positive impact on their community. It is for social entrepreneurs aged 25-35 “who have a brilliant urban regeneration idea that will make a difference to their local community.”
Above Gregory Chauvet from Glasgow Bike Shed in Scotland. He has recycled 700 bikes - and saved over 7 tonnes from going into landfill. It’s through teaching people how to mend their cycles - and from re-fitting old machines that get dropped off at his Glasgow Bike Shop that he and his team have done it.
The video below is with another winner Edwin Broni Menash from Manchester, England. He wants to combat the over-use of plastic water bottles, and the fact they get tipped into landfill by getting people to use his aluminium bottles filled with tap water. Sold in cafes in Manchester, Edwin is now bringing the project to London, starting in Tottenham. He puts 70p of all sales going to water projects in Africa and is looking to involve athletes from next year’s Olympics as well. More at Give Me Tap.
10 videos in this post selected from 116 submissions for the REC A<FAIR.
REC A<FAIR is a German short film competition about Fair Trade organized by Forum Fairer Handel. Recently they announced the winner, see below.
Not all videos which are submitted meet the high communication standards. Special skills are needed to make a good storyline and good editing is crucial. Nevertheless I’m surprised about the amount of videos submitted for this contest.
Most videos are in German but it is obvious what it is about: Fair Trade. All submissions and full credits at the contest website.
The video above is my favourite.
Title: I wear only sweat
Director: Manon Heugel
Below the contest winner:
Title: Du hast es in der Hand (You’re in control)
Director: Kai Uwe Lipphardt, Martin Murch
A guy buys a bar of chocolate in the supermarket. Just like it happens every day a thousand times.
Volkswagen organized the Fun Theory awardlast autumn in the winter of 2009/2010. The award was about to change people’s behavior for the better. But it must be change while having fun.
The winning idea of the fun theory award was submitted by Kevin Richardson, USA: the Speed Camera Lottery. Can we get more people to obey the speed limit by making it fun to do? This was the question Kevin’s idea answered and it was so good that Volkswagen, together with The Swedish National Society for Road Safety, actually made this innovative idea a reality in Stockholm, Sweden.
The idea here is capture on camera the people who keep to the speed limit. They would have their photos taken and registration numbers recorded and entered into a lottery. Winners would recieve cash prizes and be notified by post. Better still, the winnig pot would come from the people who were caught speeding.
See all award entries here and finalists here.
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Human trafficking – it is the new slave trade, an action many of us thought be extinct after the US Civil War. But it is worse than ever, not least because many of the victims hand themselves over to get out of economic and political peril. They want to…
I recently had the privilege of being invited to speak and participate in the 2012 Design Ethos Conference/Do-ference at Savannah College of Art and Design. The creator of the conference, Scott Boylston, is a longtime friend in the relatively small socially conscious design community and I was delighted that…
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About Osocio
Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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A record number of blogposts. A shortlist of 80. A team of hand-picked jurors from around the world. And just three winners.
