Osocio NL

A knife, the weapon for a better neighbourhood

Posted by Marc van Gurp | 26-09-2014 12:30 | Category: Awards, Social aid

Resto VanHarte: A knife, the weapon for a better neighbourhood.

This summer I was pre-selection jury member of the NRC Charity Awards, the award about newspaper ads from non-profits organised by the Dutch newspaper NRC. The brief was to select the 24 best ads from a total of more than 220 entries. There was one entry that caught my eye immediately. That was this ad from Resto VanHarte.

Resto VanHarte is a chain of 34 social neighbourhood restaurants where everyone can enjoy a healthy and inexpensive meal and a cozy environment. The aim to bring all kind of people together by cooking and eating together.

Issues in neighbourhoods can be anything and agency BBK/Door Vriendschap Sterker chose insecurity and violence with the visual of a knife. It is the power of associative thinking, knife stands for both violence and for the kitchen. It is the weapon for a better neighbourhood.

More about the NRC Charity Awards on our Dutch edition.

Click image to enlarge.

Resto VanHarte
BBK/Door Vriendschap Sterker

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An annual report difficult to read because of a handicap

Posted by Marc van Gurp | 9-08-2014 20:40 | Category: Ableism, Awards, Design

Calgary Society for Persons with Disabilities (CSPD): An annual report difficult to read because of a handicap.

Calgary Society for Persons with Disabilities (CSPD): An annual report difficult to read because of a handicap.

Most annual reports are difficult to read. Canadian agency WAX Partnership used that idea to give the annual from the Calgary Society for Persons with Disabilities (CSPD) an additional function.

The brief of CSPD was to create a provocative annual report that told their financial story, but which can also be used to raise awareness (and funds) for the organisation.

WAX decided to make the annual difficult to read by using a single staple in the centre of the pages. WAX then told the story of a client over a day using stark, journalistic photos and honest language that doesn’t pull any punches.
By simply placing a single staple in the middle of the report, WAX created a simple yet incredibly powerful metaphor for the struggle that persons with disabilities face every day of their lives. Because “being handicapped is hard”.

WAX won a Black Pencil prize at the D&AD Awards this year with the annual.
It is the second time WAX has been awarded for work with the CSPD. In 2009, the 2008 CSPD Annual Report earned In Book, where the entire annual report was written by hand, on objects that were purchased from fundraising efforts to help people living with disabilities.

Calgary Society for Persons with Disabilities (CSPD)
WAX Partnership

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Five lines are enough to be the best Belgian newspaper ad

Posted by Marc van Gurp | 1-09-2013 21:00 | Category: Awards, Social aid

Stoute jongens tellen mee, VZW de Huizen

Last week I compared two prizes both organised by newspapers in the Netherlands and Belgium. The winner of the Belgium award is announced this weekend.
It’s the work from Bruno Seys and Filip Vandewiele, the creative partners at What’s in a name?.

They only need five lines to communicatie the message from VZW de Huizen. ‘The Homes’ (de Huizen) is an organisation working towards a durable correctional policy. Because an ordinary prison is not always good for a good return to society.
Naughty boys count (Stoute jongens tellen mee) is therefore the tagline.

Great work and the proof that the best ideas don’t have to be complicated. Five lines are enough.

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The Battle of the Newspaper Ads: Belgium vs Holland

Posted by Marc van Gurp | 28-08-2013 21:15 | Category: Awards, Media



The are currently two design competitions about non-profit newspaper ads running in the Dutch speaking lowlands. Both organised by newspapers. The Dutch competition is from NRC and it’s called the NRC Charity Awards. The Belgium competition is from the Flemish newspaper De Standaard. The name is Solidariteitsprijs (Solidarity Award).

Belgium vs the Netherlands is a well known battle. In all areas. Just like the USA vs Canada or Spain vs Portugal. And although I’m Dutch I have to admit that my southern neighbors have won this competition. Gloriously.

I compared this years entries. All from the Belgium competition and all jury nominations from the Netherlands. (The Dutch competition contains a lot more entries. They have two awards, a jury award and a public election)
In this post I show you my personal selection. Six favourites from the Netherlands and eleven from Belgium.

It’s noticeable that in Belgium visual language is outspoken. Strong, funny or harsh sometimes. Do know how to do the twist. Associative thinking that’s what makes a campaign notable.

Some ads are hard to translate, sometimes impossible. But in many cases the visual is strong enough to stand.

See all entries at our Pinterest boards. The Belgium entries here. The Dutch entries here.

Above are my winners. The first ad is from Oikos, the campaign is about Tax Justice. ‘Yeah!! We pay taxes.’ I wrote about it here.
My Belgium winner is from Memisa. The campaign shows the book series about four unpleasant personalities. Hitler, Stalin, Zedong and the mosquito.

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The Winners of the 2013 DoGooder Video Awards

Posted by Marc van Gurp | 13-04-2013 21:45 | Category: Awards

Our friends at See3, together with YouTube, NTEN and Cisco, have announced the 2013 DoGooder Video Awards Winners.

The DoGooder Video Awards is their yearly event highlighting the best in nonprofit video communication. Voting is public on YouTube.

There are four categories. The winning videos in each category is featured on the YouTube’s Spotlight Channel. They receive a free registration to the Nonprofit Technology Conference. The winners in each category receive $3,500 also.

Two things stand out when seeing the winning videos:
- The playing time of the videos. At least 2 minutes. What has become more usual in recent years.
- The amount of spoken words is enormous. Which is the typical Anglo-American style. Video communication without words rarely occurs. That’s not a value judgment but an observation.

Winner of Best of Nonprofit Video Award is Rain Forest Alliance’s “Follow the Frog”.

We at Osocio were pretty excited at that time. So excited that we wrote about it here and here.

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Color Adds Depth: Celebrating diversity in marketing and media industries

Posted by Marc van Gurp | 2-10-2012 21:50 | Category: Awards, Corporate Social Responsibility, Design, Discrimination, Gender issues, Media

As working in the European advertising and media industry with a lot of contacts in the similar Anglo American world I know that it is a predominantly white business.
That what this new campaign from the AdColor Awards is about. Their mission is to celebrate and champion diversity in the advertising, marketing, media and public relations industries.

Their statement:

ADCOLOR® strives to create a network of outstanding diverse professionals and champions of diversity and inclusion by honoring their accomplishments and leveraging their stories as a road map for others to follow. By highlighting the achievements of African-American, American Indian/Native American, Asian Pacific-American, Hispanic/Latino, LGBT and other diverse professionals, students and diversity and inclusion champions, ADCOLOR® aims to inspire the next generation of diverse professionals.

This year’s awards are October 18-20th in Las Vegas.

AdColor Awards: Color Adds Depth

AdColor Awards
TBWA/Chiat/Day NY

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Fishtagram - An Instagram-fueled petition

Posted by Marc van Gurp | 12-05-2012 20:43 | Category: Animal rights, Awards, Environment

This is a good idea and was one of finalist entries at the One Show Young Ones competition. The competition is one of the most acclaimed advertising, interactive and design student competitions.
This entry is from Nicole Koestel and Brian Cheung and is called Fishtagram.

The idea is simple. Based on the biggest mobile social network they came up with Fishtagram. Every picture taken with this app generate a automatic tweet to the @USDA (Dept. of Agriculture) and the local congressman.
The idea was made for PETA. Nicole and Brian don’t want to use PETA’s usual shock tactics. But want an idea with a massive impact in favor of humane fishing.

Fishtagram - An Instagram-fueled petition

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The Kick Ass Award

Posted by Marc van Gurp | 13-03-2012 21:03 | Category: Awards

Gala Societatii Civile - Când nu recunoşti binele, faci rău! - When you don't recognize the good, you do bad.

What I like most is campaigning with just one single image which tells the complete story.
That isn’t the most important design rule but the thing I prefer to see.

I guess you don’t understand any Romanian copy. Just like me.
“Când nu recunoşti binele, faci rău!”

What do you think this ad is about?

Romanian Gala Societatii Civile

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TED ‘Ads Worth Spreading’ Winners Announced: Rethink Breast Cancer Takes Social Good Category

Posted by Ana Yoerg | 29-02-2012 21:25 | Category: News


TED, the now-legendary group that popularized short-form talks on innovative ideas in Technology, Education, and Design, announced the winners of their annual contest.

Ads Worth Spreading 2011, which opened submissions last fall, recognizes creative work that inspires people to watch, share and learn. This year, judges included industry experts, TED speakers and other adland advocates. They were charged with looking for work that broke the mold of traditional advertising through more involved storytelling, reported Creativity Magazine.

This year’s winner in the Social Good category was the Rethink Breast Cancer campaign (see Osocio coverage “A new spin on sexualizing breast cancer marketing”).

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Moms clean air force

Posted by Tatjana Vukic | 10-02-2012 12:06 | Category: Awards, Education, Environment, Government, Health

I am mother and mother’s love is unconditional. Like any other mother, I think about the future of this world and in what kind of world my son grows up. If there is an elementary power to make this world a better place, then it is feasible with the power of a mother. This beautiful campaign for clean air with celebrity faces is an Intiative of the mothers. These mothers share a very good and necessary idea: to create a better world for our own children. I believe that if the mothers would take over the power of this world, we would not have today’s problems.
All mothers (and Fathers!) should get together and fight for childrens right to have clean air. Air pollution is not just dirty. It is toxic.

Actress and mother Julianne Moore released a this video calling on parents to join the fight against toxic air pollution. In the video, which endorses a nonpartisan grassroots group called the Moms Clean Air Force, Moore appears along with the heroine of her popular children’s books, Freckleface Strawberry.

Moms are becoming a powerful force in American politics. They are telling Washington that they will not allow their children’s health to be compromised by dirty fossil fuel power plants, the single largest source of pollution in the U.S. The Moms Clean Air Force is a growing community of tens of thousands of moms— from all across the political spectrum and all across the country—uniting to make their voices heard to protect their children’s health. “Clean air should be above politics,” Moore said. “The discussion about regulations to protect our air has gotten so polarized that we have forgotten an important thing: We all breathe the same air. And all our children suffer because of pollution. We don’t have to choose between a healthy economy and a healthy environment. We can have both. We can have what’s best for all our children.”

President Richard Nixon signed the Clean Air Act into law in 1970 with overwhelming support from Democrats and Republicans; however, the law is now under dangerous political attack. The new mercury and air toxics standards signed in December, after 21 years of planning, are already under political attack, with some politicians in Congress and lobbyists for the utility and coal industries calling to annul it or defund the Environmental Protection Agency.

Responding to this threat, Moms Clean Air Force is bringing parents together in support of a simple idea: That every child has the right to breathe clean air.

Moore became interested in MCAF after Dominique Browning, the group’s Co-Founder and Senior Director and former Editor-in-Chief of House & Garden, contacted her last summer. “I wrote to Julianne, knowing she is a protective mom, asking her if she would help us spread the word about the connection between toxic—and invisible—air pollution and children’s health, and she responded immediately,” Browning said. “Julianne joins a Force of thousands of mothers with real concerns about mercury poisoning, asthma, behavioral issues, and host of other problems associated with polluted air. Together we are determined to clear the air and protect the health of our children and loved ones.”

Moms Clean Air Force is a coalition of mothers including Blythe Danner, Laila Ali, and Jessica Capshaw, and partner groups such as Healthy Child, Healthy World, Asthma Moms, Latism (Latinos in Social Media), Me and my 1000 Girlfriends, Alliance of Nurses for a Healthy Environment (ANHE), Care2, BlogHer, Clever Girls Collective, and Me and My 1000 Girlfriends. source: Julianne Moore: Tell Washington to support clean air for our kids.

More about the Mission of “Moms Clean Air Force” you can read after the video ..


Moms Clean Air Force

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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