These two video’s are the winners in the Nationwide (USA) Cyberbullying PSA Development Contest organised by Sony Creative Software, The Ad Council and the National Crime Prevention Council. The purpose of the cyberbullying PSA contest was to leverage the talents of multimedia creators in a way that contributes to the greater good of the online community.
Above the video from Marvin Jimenez. For his entry, Words Really Do Hurt, Jimenez aimed for a sense of loneliness, and the thought of someone deliberately hurting another through the use of technology in the form of words on a computer screen. “The students involved in the cyberbullying PSA project did an exceptional job,” he said. “This was a great opportunity to expose them to communicating through video to support what educators call ‘differentiated instruction’, working with the medium of video on a very meaningful project.”
This video from Defne (Turk & Greek Friendship Association) won the Kristal Elma Social Award in the category film.
The video shows a little boat and a radio changing music on every wave.
In case you don’t know, Turkey and Greece aren’t the biggest friends on earth.
Voice-over: “We eat the same, we drink the same. The songs that we laugh/cry, are the same. Is it friendship or what?”
Another candidate for the Turkish Kristal Elma Award, the advertising festival. Unfortunately this ad didn’t won a award.
The visual from Greenpeace makes me think about a chocolat icecream.
Copy: If we keep being insensitive towards global warming, one fourth of world’s living species will go extinct.
Bronze Lion Campaign in Cannes in the category Press.
This campaign is from Amnistia Internacional Portugal.
Copy: “He’s done nothing. He’s just showing Amnesty’s phone number.
Dicriminating is not human. Denounce it.”
Bronze Lion Campaign in Cannes in the category Press.
Very powerful images from Amnesty International which don’t need any explanation.
Curious if this post gets as many comments as this similar campaign from Amnesty International Slovakia.
Silver Lion Campaign in Cannes in the category Press.
Very long copy in these ads from the Friends of Cancer Patients, but a really nice story from a child’s point of view. Click images to read it.
“Children who watch their parents smoke are twice as likely to start smoking”, that’s what these ads are about.
Silver Lion in Cannes in the category Press.
Ad from the Brazilian Santa Casa de São Paulo.
Copy: “If you needed an organ transplant, your name would be here
Be an organ donor
Let your family know”
Silver Lion in Cannes in the category Direct.
The brief from the Latvia Road Traffic Safety Directorate was to develop a campaign against speeding and agressive driving. Not for people who are exceeding the allowed speed for some 10km/h, but those who are playing hide and seek with the police.
Another awareness campaign for the target audience won’t be succesful. Fast driving is considered to be cool among large groups of the society. Therefore organ donors certificates were issued directly to aggressive drivers during raids by the Latvian road traffic police.
Bronze Lion in Cannes in the category Design.
Y&R France made this ‘babes’ calender for the Surfrider Foundation. Ordinary beach pictures: babes and pollution. Very subtile but not a calender which you want hanging on the wall in your garage.
The design of the dates, isn’t that like Mendeleev’s Periodic Table?
Surfrider Foundation was created in the USA in 1984 by a group of Californian surfers involved in the protection of the ocean. Soon after Ausralia, Japan and Brasil founded their own chapters. In 1990, three times surfing world champion Tom Curren founded the European branch of the Surfrider Foundation.
Gold Lion in Cannes in the category Design.
Child labour is a big problem in India. People in India are averse to contributing for social causes because they feel their contributions won’t make a difference. The objective of this piece from the Care Foundation was to reverse the trend and drive donations towards the child labour cause.
Each individual’s contribution can help alter the current situation of a child; this was the essential message to be communicated in the ambient space.
A life-sized statue of a child, dressed in rags carrying a box above his head was sculpted and placed against a wall backdrop. The box filled with some weights was tied to a rope running over a set of pulleys and attached to a donation box at the other end. The words ‘Your contribution can end child labour’ was painted over it. This installation was placed in several malls with high volume footfalls across the city.
Gold Lion in Cannes in the category Press.
Anti Female Foeticide is a big social problem in India. Every year 1.1 million unborn baby girls die before they are born.This isn’t the first time I see a ad about it, shocking. Even more shocking when reading the text in this ad.
Ad is from AADHAR. Agency: Contract India, Mumbai.
Bronze Lion in Cannes in the category Media.
It is not the first time a egg is used as a metaphor for our head. The Swiss accident insurance fund (Suva) is promoting the use of bicycle helmets. This is not compulsory in Switzerland. The start of the cycling season in spring coincides with Easter. Painted eggs are exchanged at Easter in Switzerland. 200,000 real eggs were used as advertising materials for this campaign.
Bronze Lion in Cannes in the category Outdoor.
This outdoor Red Cross campaign from Argentina was made for fundraising after a flood. A home was built inside a lake in downtown Buenos Aires next to the Planetarium.
A sign read: The North of Argentina needs your help.
Over 60.000 calls and a increase in donations were achieved. And most importantly, the citizins became aware of a situation that until then seemed remote.
Bronze Lion Campaign in Cannes in the category Outdoor.
This is fun. These Large Scale billboard ads shows a shoe with a small stone. Imagine how to walk with this. Greenpeace is a pain in the ehhh ...
Silver at the Cannes Lions in the category Direct Lions.
Every year, 5 million children die due to malnutrition. However, we don’t hear or read about it because it happens every day. This is a forgotten catastrophe with no news value. The brief the Swedish department of Médecins Sans Frontières ask to agency Saatchi & Saatchi Stockholm: Put malnutrition on the agenda, make people contribute and strengthen the brand of Médecins Sans Frontières in Sweden. Since people tend to close their eyes and ears when they see or hear about starving children, we needed something different.
On 1st January 2007, a press ad triggered such overwhelming public response that it started a movement for political and social change in India - a clarion call for committed Indians to step forward and pick up the challenge of a fresh political leadership.
Over the next few months, that single ad snowballed into a nationwide direct response campaign across press, television, outdoor, the Internet, mobile and street level activation and reality TV.
This, in my opinion heartbreaking, campaign made by JWT Mumbai India won the Grand Prix in the category Direct Lions.
Finally this weekend the high mass of the advertising industry has begun. Everybody who takes themselves seriously when speaking about communication is in France right now at the Cannes Lions 2008.
In this post the first winners, Gold, Silver and Bronze in the category Young Lions Print. The Young Lions competition (formerly known as the Young Creatives competition) is open to advertising professionals up to 28 years old. The participating teams, comprising an art director and copywriter, are selected through a pre-selection process in their own country, with the winners attending Cannes.
An art director and a copywriter have only 24 hours to create a print ad. The brief, provided by Amnesty International this year, is disclosed to all competitors. The Print teams then consider the brief overnight and work between 08:00 – 20:00 the following day to create their ad.
The Gold winning team come from the Netherlands: Karian Weijers and Thijs Biersteker from the Willem de Kooning Academy (see above).
Kate Andrews posted in february about the great social communication contest Good 50x70 2008. Last month the winners are announced. 210 posters have been selected by the Jury as the best of all this year’s entrants.
The winning posters are now exhibited at La Triennale gallery, Milan, from the 10th of June until the 22th of June. The posters will also be collected and published in a catalogue, along with comments from the jurors, that will be available to buy at the exhibition and online.
I choose two of my favourites from every category to post here on Osocio. You can see all 210 at the Good 50x70 2008 website.
From Adbusters:
“Design is at war with itself. We are taught that design is about finding solutions. But the success of these solutions is judged so narrowly – Did it ooze desire? Did it shift units? – that we find ourselves implicated in problems far greater than the ones we solve. The time has come for a radical shift in priorities. We are now faced with some of the most daunting global challenges in human history. These are real targets, worthy of our problem-solving skills, ripe for our intervention. Yet those who have the vision to rise above national and political boundaries still have no symbol to rally under. We invite you to create a flag – free from language and well-worn clichés – that embodies the idea of global citizenship. A symbol that triggers pride and cohesion, whether worn on a backpack, displayed on a door, or flown on a flagpole. A symbol for anyone to declare membership in a growing and vital human cooperative. We invite you to prove that design has a real role to play in the fate of our world.”
Posted by Marc | 19-05-2008 20:51 | Category:
Awards
Call for action to all advertising agencies in the world: Do good, share you ideas to make this world a better place.
For those who don’t know what a ‘Lion’ is: the most prestigious award in the advertising industry.
This guerilla campaign from last year just won silver at the New York Festivals in the category WorldMedal. The campaign is from the Greenville Literacy Association (GLA), the largest community-based adult literacy program in South Carolina USA.
They needed money for their literacy programs. The bounce agency helped them organize a giant book sale. In order for the sale to work, they needed tons of books donated to their sale so they could in turn sell the books to raise money for their literacy programs. The job was to get as many books donated to GLA as possible.
The campaign title: ‘Have any books lying around?’
Of course you have been to the Webby Awards website to vote for Skull-A-Day. But there is more to explore. There is a is dedicated category in the Interactive Advertising section: Rich Media Single: Non-Profit/Educational with five great examples of inteactive work from last year. I will post them all here on Osocio.
The first one is from the UK called G.I. Jonny. G.I. Jonny is a viral information campaign produced by the BBC to raise awareness about HIV in the UK.
The campaign was running from 1 October until World AIDS Day on 1 December 2007 but it is still online.
The aim is to empower teenagers and young people with the facts about HIV and encourage them to protect each other from infection by sharing this information.
I just came back from Warsaw, where I was in the jury of the Polish advertising festival Kreatura. The jury’s favourite was the viral campaign ‘Daj Glos / Paint Your Voting Card’ by Koledzy Strategia & Kreacja. This campaign supported a grassroots initiative to encourage young people to vote on the 2007 parliamentary elections in Poland. The idea was quite simple – give more colour to your vote. Viewers could paint their ballots (voting cards), share their creations on YouTube and DajGlos.com, and cast their painted ballots (which were valid according to the Polish law). The ‘Daj Glos’ campaign and its spokesman Viktor z Bielska received the Special Kreatura Award.
One of my best online friends, Socially Conscious Graphic Designer at ALR Design and Osocio blogger Noah Scalin is nominated for a Webby Award! Last year he started the project called Skull-A-Day. He is making a skull image every day for a year. He is at number 312 now.
Although it is one of his least political projects, he is very proud. And we are too.
Being nominated for a Webby is basically the web equivalent of getting an Oscar nomination! Skull-A-Day is one of only 5 sites in the Personal Web Site section and is not only eligible for a The Webby Award, but also the People’s Voice Award! And that’s where you come in, voting started yesterday (and runs through May 1st) so we I’m asking you to please help him out by going to the People’s Voice Site and placing a vote for Skull-A-Day (registration needed).
GOOD 50x70 is back for 2008! Good 50×70, the initiative that ‘promotes awareness amongst the creative community of the power they have to be a force for good,’ is back for its second year.
Entrants are asked to design posters (on as many briefs as they wish) and the best submissions will be selected by a jury of graphic design luminaries [listed below] and given to the supporting seven charities to use for global campaigns. For 2008, seven briefs fall under the themes of: Child Mortality, Global Warming, Human Rights Violation, Hunting, STDs, War Victims and Water Scarcity.
Left: HI_v / Ioannis Fetanis / Greece
Right: Hitting the wrong target / Hakki Erol / Turkey
Tomorrow starts the exhibition of the Good 50x70 contest. 200 posters are shown out of 1659 entries. Good 50x70, based on an idea of Pasquale Volpe in collaboration with Tommaso Minnetti, is an ambitious project that wants to increase public opinion awareness of causes and people who fight day after day to improve the standard of living across the world.
Posted by Marc | 12-06-2007 21:20 | Category:
Awards
La convocatoria al Caracol de Plata se cierra el viernes 15 de junio. Sin embargo, si se envían las nominaciones de mensajes de beneficio social esta semana y se avisa que van en camino, se aceptarán para esta edición aunque lleguen la semana que entra.
This great shortfilm, made by Pablo Olmos Arrayales, is a metaphor of the “el escondite” game (hide and seek) and the current situation about the hunger problem. Every year, 12 millions of children all over the world die of hunger.
Posted by Marc | 17-05-2007 21:44 | Category:
Awards
Its about believing that your voice will be heard over the din and shall make a difference ...
The Concerned Communicator Award is one of the most reputed social advertising awards in India. It invites ad professionals to come up with print ads on social issues that they feel for. You can submit your entries until 31st July, 2007. The entry to this contest if free of cost and winner shall be awarded US$ 10,000 and a trophy and certificate.
It is common sense that the advertising industry adores awards and festivals. The Brazilian advertising agency novaS/B brings you a new one: The Green Lion (Leão Verde). As you may know the Lion is the ultimate price for the ad industry, if you get one you are in heaven.
Very interesting project and competition about prostitution, sex slavery and abuse: Quanto project (Quanto= How much).
The project was born from the meeting of a group of persons active in the graphic’s journalism’s and cultural fields who asked themselves the question: what is the meaning of the word prostitution. The graphic way was chosen in order to use a different and universal language to fully frame this phenomenon.
The international competition will provide the opportunity to pick up cues from many cultures,thus making possible the comparison and use of ideas from different countries.
Next year we want a Humanitarian lion in Cannes.
Join and sign at humanitarianlion.com
About Osocio
Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Social Edge:
Social Edge is the global online community where aspiring and practicing social entrepreneurs connect with others in the social benefit sector to network, learn, inspire, and share resources.
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Bronze Lion Campaign in Cannes in the category Press.
Finally this weekend the high mass of the advertising industry has begun. Everybody who takes themselves seriously when speaking about communication is in France right now at the 
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