The Osocio bloggers choose the best campaign every month. At the end of the year we will have twelve great campaigns from which we will choose the Campaign of the Year.
The Campaign of the Month of February is without any doubt the Zero Rupee Notes campaign from 5thpillar. Almost every blogger voted this campaign as favourite.
See the post here.
“One such story was our earlier case about the old lady and her troubles with the Revenue Department official over a land title. Fed up with requests for bribes and equipped with a zero rupee note, the old lady handed the note to the official. He was stunned. Remarkably, the official stood up from his seat, offered her a chair, offered her tea and gave her the title she had been seeking for the last year and a half to obtain without success.”
This campaign from the Children’s Workforce Development Council aims to promote the value of social work and get more people to choose it as a career. Some nice copywriting which recently won an award. Two more after the jump.
From now on we will choose the best campaign every month according to the Osocio bloggers. At the end of the year we will have twelve great campaigns from which we will choose the Campaign of the Year.
I’m currently working on a rating tool meant for you. It’s because we love to hear from you, your choice isn’t necessarily ours.
The campaign of January came in loud and clear. It got the most votes from us: Aides - Graffiti, the great video made by TBWA\Paris for the French Aids awareness organization Aides.
The project and website is an initiative from the Metropolitan Police (London UK). It is made to show how real people can turn away from violent crime. All depend on which choices are made. And that is how the video project works also. The viewer decide.
The interactive films allow the target audience to engage with the content, they can choose a series of pathways, each with a different consequence. This will hopefully force them to think longer and harder about the choice to carry a knife.
The campaign has been co-created by the target audience and cast members to ensure its authenticity.
During the voting process we realized that not all ngo’s and other non-profit projects can communicate their cause with big budgets. Therefore we thought it is a good idea to bring another award: Osocio’s Special Award 2009.
This award is for low budget or activist/grassroots campaigns.
Osocio is happy to announce a list of ten nominees for the Osocio’s Best Campaign of 2009 award. Osocio has started selecting best campaigns featured on our blog, because we want to put the most creative and innovative social ads into spotlights. So that non-profit organizations can learn and benefit from these best practices. We don’t intend to compete with big advertising festivals. Our aim is to award grassroots initiatives and advertising campaigns that try to solve real-life problems. Let’s not forget that Osocio is the place where advertising and activism collide.
This is the Top 10 list of the best social campaigns featured on Osocio in 2009. One of these campaigns will become the Osocio’s Best Campaign of 2009:
I’ve just returned from Slovenia, where I judged Golden Drum, the advertising festival for Central and Eastern Europe. The festival offers an excellent opportunity to learn more about social advertising campaigns in the region. Social advertising plays an important role on the festival. First of all, because there are so many social issues in the region. And secondly, because social campaigns usually don’t limit creativity of advertising agencies. This year, three Grand-Prix were awarded to social ads - in Media Campaigns, Outdoor and Film.
The Grand-Prix in Media, the Grand-Prix in Outdoor and the Golden Drum in PR went to Leo Burnett Beirut from Lebanon for the “Khede Kasra” campaign: “The Hariri Foundation wanted to address the imbalance of gender roles in the Lebanese society, through their Women Empowerment Program. The agency chose to tackle gender inequality in the Arabic language, a part of the Lebanese daily reality. Spoken and written words which are addressed to men by default, were altered with a “kasra” accent. With a call for action that encouraged women to “make your mark”. Changing the meaning of words empowered Lebanese women to actually change their reality.”
Recently, the people from the great blog Visual Culture had the pleasure of dialoguing with Good 50X70 co-founders Tommaso Minnetti and Pasquale Volpe on how it all began, the evolution, and the knowledge gained within the journey.
VC: Congrats on your third year of Good 50X70. Could you share a few highlights with us?
TM: I’d say that one of the most interesting things we did this year was to organize 3 workshops with 3 of our jury members here in Milan. It has been truly great to see how much people we gathered for the event and I’m really proud we managed to do something that might be an important and meaningful experience in the future career of the students who participated.
The documentary film “Art from the Streets,” which chronicles a year in the lives of artists involved in Austin’s Art (USA) from the Streets program, was awarded the judges prize at the inaugural Lights. Camera. Help. film festival.
The film, directed by Austin’s Layton Blaylock, was selected from a group of 20 finalists submitted from around the country. The winner was announced at the wrap party, Sunday, Aug. 2, after two days of screenings.
The film follows the lives of five homeless people, chronicling how they benefit from the Art from the Streets program. The all-volunteer program was established in 1991 to provide a safe and nurturing environment for homeless people to produce art. Biweekly art classes culminate in an annual 2-day show to help the artists sell their work.
The Greenpeace Design Awards 2009 finalists are anounced. 1500 creatives from 77 countries took part in the contest.
The winners will be announced at the Awards ceremony, which will take place on the 31st of July, 2009, at the Kerry Packer Civic Gallery (The Hawke Centre, University of South Australia) in Adelaide, South Australia.
During the ceremony, the works of the 29 finalists will be exhibited and the winners will be awarded with Greenpeace Design Awards trophies.
The ten finalists are announced at Animal Spot, the award festival showing advertising campaigns on and with animals. The event will be held in Rome on the 9th of July at Casa del Cinema (Villa Borghese).
I show you the four non-profit finalist at this post.
The first spot (above) is the most surprising one, mainly because of the music. It’s for reciclatorii.ro, the Romanian ongoing awareness campaign about recycling.
“Stop cutting trees. Recycle paper.”
Agency: Odyssey, Bucharest
Heartbreaking video from Breast Cancer Research Trust in New Zealand. But in a different way it looks at first sight.
“More women should die of old age. The sooner we get donations, the sooner we’ll find a cure”
Gold at the Cannes Lions this year.
Ok ok awards can’t feed the hungry but some of the winners at the Cannes Lions are too special not to blog about.
Tonight The Great Schlep campaign from the Jewish Council for Education and Research won a Cyber Lion. Sarah Silverman tells, in this campaign from 2008, the Jewish grandparents to vote for Barack Obama. Old Floridian Jews are the most important demographic in the presidential election. They make up about 5% of the voters in a swing state with 27 electoral college votes.
Read more about the background in this article from the Los Angeles Times.
Stealourideas.com is a new website made by duo Jon & Adam, recently left their respective agencies in New York, who were used to getting ideas stolen - and decided to make it official.
Just for fun I asked them to make a concept for Osocio and they came with these three ads (click images to enlarge).
It plays on a human truth about how a lot of social advertising is done for the wrong reasons (awards where the work doesn’t actually run) and how it needs to make a difference in the real world. Jon & Adam feel this is a needed message that your brand can get behind during this award season, seeing as how your site acts as an in-between for both advertising people and social activism.
“Every year hundreds of PSAs are done for the wrong reasons.
Help us to create social advertising that actually makes a difference.”
Osocio fully agree! As Osocio blogger Armando said last year: “We’re in the business of changing behaviours, not winning awards.”
And don’t forget to see our updates about the Cannes Lions 2009 next week :-)
Thanks Jon & Adam.
Enough about us. Take a look at Stealourideas.com and don’t be shy, ask a concept for yourself, brand or ngo.
We’re in the middle of the advertising award season and the High Mass at Cannes is nearby, the Cannes Lions. The people from humanitarianlion.com wants a new award, the Humanitarian Lion, an award for social advertising in any form.
Now they ask world’s leading advertisers to convince the Cannes Lions Festival to create this category.
Regular Osocio visitors knows about the Good 50x70 yearly poster contest. It’s already the third edition this year.
The Good 50x70 Jury has finished its deliberations and settled on the 210 best responses. This year the judging was made harder than ever due to the vast number of entries received (4210).
The shortlisted posters are available to see in the Gallery on the Good 50x70 website.
I love this contest especially because of it’s worldwide approach. And every year it is a good momentum to evaluate how we look towards causes and design.
I choose two favourites in each categorie to show here.
To mark the International Aids Day, all radio stations in Israel (20 different competitors) joined broadcasting together, and aired a 1 minute radio spot simultaneously at precisely 07:59, the highest rating time of the day. The simultaneous spot from the Israel Aids Task Force which was based on the insight that “Every time you have unprotected sex, a little doubt is born” asked people to switch radio station and see for themselves that they could not escape the “little” doubt.
The results:
- 1 radio spot, aired 1 day only, reached one third of the country’s population.
- The event made headlines and was covered extensively by all radio stations, but also by TV news broadcasts, internet sites and daily papers
- The number of visitors to the Aids Task Force website increased by 56% (Google Analytics).
- HIV testing increased by 41% making December 2008 the highest HIV test period ever.
New York based agency Big Ant International have won a Gold Pencil for Design (Public Service Poster) at the One Show Design Awards with their work for Global Coalition for Peace. Four posters were designed to wrap around poles, campaigning for an end to the war in Iraq.
Absolute brilliant use of the media and the message.
“What Goes Around Comes Around. Stop the Iraq War.”
Posted by Marc | 24-02-2009 20:54 | Category:
Awards
Yesterday the Social Actions’ Change Web Challenge started. The challenge is about building innovative tools to help people to find and share opportunities to take action on the websites, blogs, and social networks that we all visit everyday.
The Web Challenge builds on the success of online competitions such as NetSquared’s Mashup Challenge, Advanta’s Ideablob Competition, Ashoka’s Open Sourcing Solutions, The Knight News Challenge, The Case Foundation’s Giving Challenges and The American Express Card Members Competition.
Participants will build web applications that draw on Social Actions’ open database of 40,000+ actions people can take across a range of issues. Social Actions aggregates opportunities to make a difference from over 30 online platforms, including VolunteerMatch, Kiva.org, DonorsChoose.org, Care2 and Change.org.
Greenpeace Australia Pacific is hosting a new design award. The aim is to motivate the global creative community to develop visually striking artwork that encourages the public to support Greenpeace and take action on critical environmental issues.
The brief is to design a poster that delivers the message ‘Be a Part of the Action’ – this does not necessarily have to be expressed in words. The poster could bear witness to catastrophic environmental damage and in doing so, cause outrage. Alternatively the poster could actively encourage peaceful protest to expose an environmental problem.
Above all, the poster needs to raise awareness of environmental issues and inspire action.
Registration and submission may be conducted between 1 March 2009 and 15 June 2009.
This video made by a Humanitarian Lion supporter is a kind of spoof on the Whopper Virgins video from Burger King. The video reminds us that millions of people cannot enjoy the world and asks us to help them by joining the Humanitarian Lion effort.
Read the story about it on the blog from agency Vanksen: Culture-buzz.
The Humanitarian Lion is run by a group that wants the Cannes Lion Festival to include a Humanitarian Lion category. More about it here.
The Spanish nonprofit Accion Contra el Hambre (Action Against Hunger) received an ECHO award for their BEASTS campaign. E-mailed to nearly 300,000 individuals, the message opened with a simple scene - just one insect, three words and an interactive button inviting users to see the next screen. Clicking leads the user through series of graphics, where the insect is joined by other vermin, which crawl and creep into a pattern resembling a child’s face. The words eventually form a sentence: “If your subconscious is able to see humanity where there’s only diseases, poverty and insalubrity we need people like you.”
I just returned from Slovenia, where I was judging the Intercontinental Advertising Cup (ICAC). The Cup is a global advertising festival embracing local culture. The Cup was established in 2007 by four regional festivals - AdFest (Asia-Pacific), FIAP (Latin America), Golden Drum (Central & Eastern Europe) and Art Directors Club Europe. The ultimate goal of The Cup is supporting and celebrating local creativity. Local ad makers have more chances to win The Cup than a Cannes Lion or a Clio. All shortlisted entries of the participating regional festivals automatically (and free of charge) qualify for The Cup. During judging, each entry is translated and, if not fully understood, explained by jury members from that region.
The highest number of Cups (4!) went to Nordpol+ from Germany for its poetic tv commercial Power of Wind for Epuron, a German company that develops and finances renewable energy projects.
Mike from metamike send me this heartbreaking film. It is this years winner at Tropfest NY, world’s largest short film fest.
The 3 ½ minute film, made by Jason van Genderen, was shot entirely on a cellphone, on the streets of NY and Sydney and took home the top $20,000 prize.
Van Genderen uses street signs and billboards to illustrate poverty and homelessness in the mentioned capitals.
Amazing how typography can hit you right in the hearth. I’m a little confused if the used music is the right choice for this film. Is it too much, too sentimentally?
Hi! We are Judith and Gertjan, a Dutch couple with an open heart and mind for the people of South Asia. In 2010 we will move with our two kids towards South Asia to work as volunteers. Judith is a nurse with a medical management qualification and will be involved in a medical training program. Gertjan is an entrepeneur and will start an education program and an IT business. Our Christian faith is an important motive for us in doing this kind of work.
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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Hi! We are Judith and Gertjan, a Dutch couple with an open heart and mind for the people of South Asia. In 2010 we will move with our two kids towards South Asia to work as volunteers. Judith is a nurse with a medical management qualification and will be involved in a medical training program. Gertjan is an entrepeneur and will start an education program and an IT business. Our Christian faith is an important motive for us in doing this kind of work.
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