They only need five lines to communicatie the message from VZW de Huizen. ‘The Homes’ (de Huizen) is an organisation working towards a durable correctional policy. Because an ordinary prison is not always good for a good return to society.
Naughty boys count (Stoute jongens tellen mee) is therefore the tagline.
Great work and the proof that the best ideas don’t have to be complicated. Five lines are enough.
The are currently two design competitions about non-profit newspaper ads running in the Dutch speaking lowlands. Both organised by newspapers. The Dutch competition is from NRC and it’s called the NRC Charity Awards. The Belgium competition is from the Flemish newspaper De Standaard. The name is Solidariteitsprijs (Solidarity Award).
Belgium vs the Netherlands is a well known battle. In all areas. Just like the USA vs Canada or Spain vs Portugal. And although I’m Dutch I have to admit that my southern neighbors have won this competition. Gloriously.
I compared this years entries. All from the Belgium competition and all jury nominations from the Netherlands. (The Dutch competition contains a lot more entries. They have two awards, a jury award and a public election)
In this post I show you my personal selection. Six favourites from the Netherlands and eleven from Belgium.
It’s noticeable that in Belgium visual language is outspoken. Strong, funny or harsh sometimes. Do know how to do the twist. Associative thinking that’s what makes a campaign notable.
Some ads are hard to translate, sometimes impossible. But in many cases the visual is strong enough to stand.
Above are my winners. The first ad is from Oikos, the campaign is about Tax Justice. ‘Yeah!! We pay taxes.’ I wrote about it here.
My Belgium winner is from Memisa. The campaign shows the book series about four unpleasant personalities. Hitler, Stalin, Zedong and the mosquito.
Our friends at See3, together with YouTube, NTEN and Cisco, have announced the 2013 DoGooder Video Awards Winners.
The DoGooder Video Awards is their yearly event highlighting the best in nonprofit video communication. Voting is public on YouTube.
There are four categories. The winning videos in each category is featured on the YouTube’s Spotlight Channel. They receive a free registration to the Nonprofit Technology Conference. The winners in each category receive $3,500 also.
Two things stand out when seeing the winning videos:
- The playing time of the videos. At least 2 minutes. What has become more usual in recent years.
- The amount of spoken words is enormous. Which is the typical Anglo-American style. Video communication without words rarely occurs. That’s not a value judgment but an observation.
As working in the European advertising and media industry with a lot of contacts in the similar Anglo American world I know that it is a predominantly white business.
That what this new campaign from the AdColor Awards is about. Their mission is to celebrate and champion diversity in the advertising, marketing, media and public relations industries.
ADCOLOR® strives to create a network of outstanding diverse professionals and champions of diversity and inclusion by honoring their accomplishments and leveraging their stories as a road map for others to follow. By highlighting the achievements of African-American, American Indian/Native American, Asian Pacific-American, Hispanic/Latino, LGBT and other diverse professionals, students and diversity and inclusion champions, ADCOLOR® aims to inspire the next generation of diverse professionals.
This year’s awards are October 18-20th in Las Vegas.
This is a good idea and was one of finalist entries at the One Show Young Ones competition. The competition is one of the most acclaimed advertising, interactive and design student competitions.
This entry is from Nicole Koestel and Brian Cheung and is called Fishtagram.
The idea is simple. Based on the biggest mobile social network they came up with Fishtagram. Every picture taken with this app generate a automatic tweet to the @USDA (Dept. of Agriculture) and the local congressman.
The idea was made for PETA. Nicole and Brian don’t want to use PETA’s usual shock tactics. But want an idea with a massive impact in favor of humane fishing.
TED, the now-legendary group that popularized short-form talks on innovative ideas in Technology, Education, and Design, announced the winners of their annual contest.
Ads Worth Spreading 2011, which opened submissions last fall, recognizes creative work that inspires people to watch, share and learn. This year, judges included industry experts, TED speakers and other adland advocates. They were charged with looking for work that broke the mold of traditional advertising through more involved storytelling, reported Creativity Magazine.
I am mother and mother’s love is unconditional. Like any other mother, I think about the future of this world and in what kind of world my son grows up. If there is an elementary power to make this world a better place, then it is feasible with the power of a mother. This beautiful campaign for clean air with celebrity faces is an Intiative of the mothers. These mothers share a very good and necessary idea: to create a better world for our own children. I believe that if the mothers would take over the power of this world, we would not have today’s problems.
All mothers (and Fathers!) should get together and fight for childrens right to have clean air. Air pollution is not just dirty. It is toxic.
Actress and mother Julianne Moore released a this video calling on parents to join the fight against toxic air pollution. In the video, which endorses a nonpartisan grassroots group called the Moms Clean Air Force, Moore appears along with the heroine of her popular children’s books, Freckleface Strawberry.
Moms are becoming a powerful force in American politics. They are telling Washington that they will not allow their children’s health to be compromised by dirty fossil fuel power plants, the single largest source of pollution in the U.S. The Moms Clean Air Force is a growing community of tens of thousands of moms— from all across the political spectrum and all across the country—uniting to make their voices heard to protect their children’s health. “Clean air should be above politics,” Moore said. “The discussion about regulations to protect our air has gotten so polarized that we have forgotten an important thing: We all breathe the same air. And all our children suffer because of pollution. We don’t have to choose between a healthy economy and a healthy environment. We can have both. We can have what’s best for all our children.”
President Richard Nixon signed the Clean Air Act into law in 1970 with overwhelming support from Democrats and Republicans; however, the law is now under dangerous political attack. The new mercury and air toxics standards signed in December, after 21 years of planning, are already under political attack, with some politicians in Congress and lobbyists for the utility and coal industries calling to annul it or defund the Environmental Protection Agency.
Responding to this threat, Moms Clean Air Force is bringing parents together in support of a simple idea: That every child has the right to breathe clean air.
Moore became interested in MCAF after Dominique Browning, the group’s Co-Founder and Senior Director and former Editor-in-Chief of House & Garden, contacted her last summer. “I wrote to Julianne, knowing she is a protective mom, asking her if she would help us spread the word about the connection between toxic—and invisible—air pollution and children’s health, and she responded immediately,” Browning said. “Julianne joins a Force of thousands of mothers with real concerns about mercury poisoning, asthma, behavioral issues, and host of other problems associated with polluted air. Together we are determined to clear the air and protect the health of our children and loved ones.”
Moms Clean Air Force is a coalition of mothers including Blythe Danner, Laila Ali, and Jessica Capshaw, and partner groups such as Healthy Child, Healthy World, Asthma Moms, Latism (Latinos in Social Media), Me and my 1000 Girlfriends, Alliance of Nurses for a Healthy Environment (ANHE), Care2, BlogHer, Clever Girls Collective, and Me and My 1000 Girlfriends. source: Julianne Moore: Tell Washington to support clean air for our kids.
More about the Mission of “Moms Clean Air Force” you can read after the video ..
A record number of blogposts. A shortlist of 80. A team of hand-picked jurors from around the world. And just three winners.
The wait is over for Osocio’s campaign of the year 2011.
The winning campaign:
The Return of Ben Ali
An entry that comes, not from the West, not from a mainstream cause. But from the Arab Spring, the spontaneous grassroots movement that 2011 will always be remembered for.
We loved it because it shows that even in the midst of chaos and conflict, a great idea can still inspire action.
We also introduced a new category to highlight technology ideas that change lives. The winning Innovation:
A Litre of Light
A simple, cheap, spreadable innovation that will bring free light to the homes of people in Manila and change lives forever. With a lovely film to show it off.
And finally, this year we had to introduce a new category for social movements. Because change isn’t always driven by NGO’s, but can still rely on a powerful communications idea. The winning Social Movement:
Our jurors picked ‘Occupy’ as a powerful and unifying rallying cry that brought the politicised, the dispossessed and the just plain angry together in cities all over the world.
Thank you to all our readers, all our bloggers, all our commenters and jurors – and most importantly to all those using their talent and creativity to make the world turn in a more positive direction.
What a year for social causes and the communications behind them. A year that no-one could have predicted. A year when change was driven more from the grassroots than by experts at nonprofits. And yet, where communications platforms and ideas still had a vital role to play.
After all, the Arab Spring and occupy movements needed symbols and rallying cries – a simple communication idea like ‘we are the 99%’ had the power to speak a simple truth to millions and unite a movement.
All of this has meant a difficult process for the nominations to the Osocio campaign of the year for 2011. We decided to introduce two new categories, to reward social movements and technological innovations, as well as advertising and marketing ideas.
Another big shift was the move from West to East. This year we saw beautifully conceived and delivered work coming from countries like Vietnam, Sri Lanka and Singapore.
So. These, friends, are our particular favourite campaigns from over 600 amazing blogposts on Osocio in 2011. Stay tuned for the winners.
All Osocio bloggers are members of the jury. And we are proud to announce these 15 external jury members:
Guillermo Caro, is an international consultant. He was Executive Creative Director of Ogilvy & Mather, founder of Advertisers Without Borders and Ogilvy Prosocial Latin American. He is expert in non-profit advertising, marketing for social causes and Corporate Social Responsibility.
Åsk Dabitch, the force behind Adland. Art Director geek.
It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin. When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse…
33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio. We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first question. And we often judge a campaign based on professional principles…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.