I’ve just returned from Slovenia, where I judged Golden Drum, the advertising festival for Central and Eastern Europe. The festival offers an excellent opportunity to learn more about social advertising campaigns in the region. Social advertising plays an important role on the festival. First of all, because there are so many social issues in the region. And secondly, because social campaigns usually don’t limit creativity of advertising agencies. This year, three Grand-Prix were awarded to social ads - in Media Campaigns, Outdoor and Film.
The Grand-Prix in Media, the Grand-Prix in Outdoor and the Golden Drum in PR went to Leo Burnett Beirut from Lebanon for the “Khede Kasra” campaign: “The Hariri Foundation wanted to address the imbalance of gender roles in the Lebanese society, through their Women Empowerment Program. The agency chose to tackle gender inequality in the Arabic language, a part of the Lebanese daily reality. Spoken and written words which are addressed to men by default, were altered with a “kasra” accent. With a call for action that encouraged women to “make your mark”. Changing the meaning of words empowered Lebanese women to actually change their reality.”
Recently, the people from the great blog Visual Culture had the pleasure of dialoguing with Good 50X70 co-founders Tommaso Minnetti and Pasquale Volpe on how it all began, the evolution, and the knowledge gained within the journey.
VC: Congrats on your third year of Good 50X70. Could you share a few highlights with us?
TM: I’d say that one of the most interesting things we did this year was to organize 3 workshops with 3 of our jury members here in Milan. It has been truly great to see how much people we gathered for the event and I’m really proud we managed to do something that might be an important and meaningful experience in the future career of the students who participated.
The documentary film “Art from the Streets,” which chronicles a year in the lives of artists involved in Austin’s Art (USA) from the Streets program, was awarded the judges prize at the inaugural Lights. Camera. Help. film festival.
The film, directed by Austin’s Layton Blaylock, was selected from a group of 20 finalists submitted from around the country. The winner was announced at the wrap party, Sunday, Aug. 2, after two days of screenings.
The film follows the lives of five homeless people, chronicling how they benefit from the Art from the Streets program. The all-volunteer program was established in 1991 to provide a safe and nurturing environment for homeless people to produce art. Biweekly art classes culminate in an annual 2-day show to help the artists sell their work.
The Greenpeace Design Awards 2009 finalists are anounced. 1500 creatives from 77 countries took part in the contest.
The winners will be announced at the Awards ceremony, which will take place on the 31st of July, 2009, at the Kerry Packer Civic Gallery (The Hawke Centre, University of South Australia) in Adelaide, South Australia.
During the ceremony, the works of the 29 finalists will be exhibited and the winners will be awarded with Greenpeace Design Awards trophies.
The ten finalists are announced at Animal Spot, the award festival showing advertising campaigns on and with animals. The event will be held in Rome on the 9th of July at Casa del Cinema (Villa Borghese).
I show you the four non-profit finalist at this post.
The first spot (above) is the most surprising one, mainly because of the music. It’s for reciclatorii.ro, the Romanian ongoing awareness campaign about recycling.
“Stop cutting trees. Recycle paper.”
Agency: Odyssey, Bucharest
Heartbreaking video from Breast Cancer Research Trust in New Zealand. But in a different way it looks at first sight.
“More women should die of old age. The sooner we get donations, the sooner we’ll find a cure”
Gold at the Cannes Lions this year.
Ok ok awards can’t feed the hungry but some of the winners at the Cannes Lions are too special not to blog about.
Tonight The Great Schlep campaign from the Jewish Council for Education and Research won a Cyber Lion. Sarah Silverman tells, in this campaign from 2008, the Jewish grandparents to vote for Barack Obama. Old Floridian Jews are the most important demographic in the presidential election. They make up about 5% of the voters in a swing state with 27 electoral college votes.
Read more about the background in this article from the Los Angeles Times.
Stealourideas.com is a new website made by duo Jon & Adam, recently left their respective agencies in New York, who were used to getting ideas stolen - and decided to make it official.
Just for fun I asked them to make a concept for Osocio and they came with these three ads (click images to enlarge).
It plays on a human truth about how a lot of social advertising is done for the wrong reasons (awards where the work doesn’t actually run) and how it needs to make a difference in the real world. Jon & Adam feel this is a needed message that your brand can get behind during this award season, seeing as how your site acts as an in-between for both advertising people and social activism.
“Every year hundreds of PSAs are done for the wrong reasons.
Help us to create social advertising that actually makes a difference.”
Osocio fully agree! As Osocio blogger Armando said last year: “We’re in the business of changing behaviours, not winning awards.”
And don’t forget to see our updates about the Cannes Lions 2009 next week :-)
Thanks Jon & Adam.
Enough about us. Take a look at Stealourideas.com and don’t be shy, ask a concept for yourself, brand or ngo.
We’re in the middle of the advertising award season and the High Mass at Cannes is nearby, the Cannes Lions. The people from humanitarianlion.com wants a new award, the Humanitarian Lion, an award for social advertising in any form.
Now they ask world’s leading advertisers to convince the Cannes Lions Festival to create this category.
Human trafficking – it is the new slave trade, an action many of us thought be extinct after the US Civil War. But it is worse than ever, not least because many of the victims hand themselves over to get out of economic and political peril. They want to…
I recently had the privilege of being invited to speak and participate in the 2012 Design Ethos Conference/Do-ference at Savannah College of Art and Design. The creator of the conference, Scott Boylston, is a longtime friend in the relatively small socially conscious design community and I was delighted that…
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About Osocio
Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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