Marc originally shared these Finnish AIDS council ads on Facebook, but I thought I’d track them down for a post. While the idea of comparing social connections online to sexual connections in the real world — and their associated risks of infection — is not a new one, this blunt use of the check-in feature as metaphor is pretty effective.
See the male version (which works for straight women, gay men and MSM alike) after the break.
What a year for social causes and the communications behind them. A year that no-one could have predicted. A year when change was driven more from the grassroots than by experts at nonprofits. And yet, where communications platforms and ideas still had a vital role to play.
After all, the Arab Spring and occupy movements needed symbols and rallying cries – a simple communication idea like ‘we are the 99%’ had the power to speak a simple truth to millions and unite a movement.
All of this has meant a difficult process for the nominations to the Osocio campaign of the year for 2011. We decided to introduce two new categories, to reward social movements and technological innovations, as well as advertising and marketing ideas.
Another big shift was the move from West to East. This year we saw beautifully conceived and delivered work coming from countries like Vietnam, Sri Lanka and Singapore.
So. These, friends, are our particular favourite campaigns from over 600 amazing blogposts on Osocio in 2011. Stay tuned for the winners.
Jury:
All Osocio bloggers are members of the jury. And we are proud to announce these 15 external jury members:
Guillermo Caro, is an international consultant. He was Executive Creative Director of Ogilvy & Mather, founder of Advertisers Without Borders and Ogilvy Prosocial Latin American. He is expert in non-profit advertising, marketing for social causes and Corporate Social Responsibility.
Åsk Dabitch, the force behind Adland. Art Director geek.
Sophie Guérinet, Event & Collection Manager at ACT Responsible.
Jean julien Guyot, Trust Manager at agency SID LEE and blogfriend for a long time at IPUB.
The World Economic Forum in Davos, Switzerland, is an independent, invitation-only conference “committed to improving the state of the world by engaging business, political, academic and other leaders of society to shape global, regional and industry agendas.”
Not invited were members of Ukrainian feminist protest group FEMEN. But they showed up anyway, braving freezing temperatures to do their signature topless, screaming, and headline-grabbing protest.
They give this account (from an unknown news source):
Three topless Ukrainian protesters were detained Saturday while trying to break into an invitation-only gathering of international CEOs and political leaders to call attention to the needs of the world’s poor.
After a complicated journey to reach the heavily guarded Swiss resort town of Davos, the women arrived at the entrance to the congress center where the World Economic Forum takes place every year.
With temperatures around freezing in the snow-filled town, they took off their tops and climbed a fence before being detained.
Davos police spokesman Thomas Hobi said the three women were taken to the police station and their papers were checked. They were told that they weren’t allowed to demonstrate, and will be released later, he said.
It’s an old trick but it still appears to work. The trick with banknotes on the street, with a message on the back.
Here it is an anti-littering campaign done in Beirut Lebanon by a group of graphic design students. They call themselves Metel Ma Shelta (Just as You Picked it Up).
The text on the banknote: “Just as you picked this up… you can pick up litter from the streets”
As we were strolling around the beautiful streets of Hamra, we witness a man pulling his arm outside the window of his car to throw a tissue paper. What upset us the most was that this was happening across Lebanon and we weren’t able to do anything about it.
We, as graphic designers decided to use what we’re best at (our witty minds and shiny tools) to visually express our frustration regarding the littering issue in Lebanon.
Since people nowadays are immune to flyers, we thought of creating something irresistible that no one can overlook. Mmmm, so what can be irresistible to every individual on this planet...That’s when it hit us like a lightning bolt!
MONEY, MONEY, MONEY!
Canadian band Blurred Vision have teamed up with music legend Roger Waters to promote Amnesty International’s campaign against executions in Iran.
The group cover Waters’ Pink Floyd classic “Another Brick in The Wall (Part 2)” as the video shows a variety of activists demanding that Ayatollah Seyed Ali Hoseyni Khāmene’i stop sentencing political prisoners to death — including Canadian Saeed Malekpour, an Iranian-Canadian web designer condemned for “insulting Islam.”
The musicians (and AI) encourage supporters to sign the petition, share the video, and upload their own messages of “Hey Ayatollah Leave Those Kids Alone” to the campaign Facebook page. You can also buy the song at iTunes.
All I know is that when Roger Waters shouts, I listen. In abject terror.
I spotted this strange ad on the bus this morning. While I can understand the parallel of problem gambling with other kinds of “risky” behaviour, the condom package seemed like a very lazy bit of borrowed interest.
The safeorsorry.ca campaign site continues the condom theme.
This campaign could only be conceived in Ontario, where gambling and gaming are regulated (and often run) by government, and casinos aren’t associated with prostitution so much as retirees.
If you’re curious what the gambling equivalent of safe sex is, the campaign gives these six tips:
1. Don’t think of gambling as a way to make money.
2. Always gamble with money that you can afford to lose.
3. Set time and money limits.
4. Never chase your losses.
5. Don’t gamble when you’re depressed or upset.
6. Gambling and alcohol are not a good combination.
I am very doubtful that any of this will help a gambling addict avoid trouble. There has to be a better way.
Unwitting passengers have been taken for a ride in a new campaign against drug-affected driving.
In the advertisements, covert filming was carried out by the New Zealand Transport Agency (NZTA) over four days last year, involving more than 100 actors who thought they were being driven to a costume-fitting for a television commercial.
Their drivers were also actors who pretended to be on drugs while driving.
This is the first stage of a long-term behavioural change campaign aimed at reducing the harm caused by drugged drivers. At this point, the initial aim is simply to raise awareness of the issue of drug-driving, create conversations and encourage debate about the issue.
The ads should show the nervous and worried reactions of the unsuspecting passengers, with many offering to take over driving duties.
The drivers told their passengers they were on cannabis, prescription pills, ecstasy or P. “I just had some weed before I came round so I am in a good head space,” one driver told his passengers, as they exchanged (more or less) worried looks.
Approach is deliberately provocative but also non-judgmental. They are encouraging people to talk about a sensitive issue and consider how they feel about it, not telling them what they should think.
Not a pretty ad, but legal language is usually drab. Nice use of a rainbow palette of highlighters to show the moment, captured in a newsletter of judgements by Brazil’s supreme court, when everything changed for gay couples in Brazil.
It’s a clever concept. But it takes more than cleverness to get through to people.
This latest campaign from The Partnership at Drugfree.org (formerly the Partnership for a Drug-Free America) takes a classic ad gimmick of role reversal to make parents culpable for their children’s drug use. Never mind that the mom appears to be zoned out on OxyContin to begin with — but even non-baked parents have a hard time telling if their kids are into recreational drugs. It doesn’t mean that they shouldn’t try to be good influences who talk openly with their kids about the social and health hazards of the choices they make. But the most overprotective parents, in my own experience, were the ones whose kids were most out of control as soon as they were out of sight of home.
Three beautiful videos from Amnesty International Belgium.
The theme: “freedom of expression”. It is adverting for the Amnesty Shop
See the print ads at the database of Act Responsible.
1 pays sur 3 censure internet et ses réseaux sociaux.
La liberté d’expression a besoin de votre flamme.
Achetez une bougie.
1 of 3 countries censor internet and social networks.
Freedom of expression needs your love.
Buy a candle.
In the movie Hot Tub Time Machine, John Cusack goes “back to the future” and discovers that his friend Lou has become incredibly wealthy due to a little search-engine-that-could that he aptly named “Lougle.” It’s a fun example of how an individual’s name can become a familiar household term…
Instagram is huge. Recently it became the largest mobile social network. Remarkable because the social photography app is only available for the iPhone until now. I started with Instagram also last year. I stopped with Twitter and now I’m trying to express myself without words. I love it. I…
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What a year for social causes and the communications behind them. A year that no-one could have predicted. A year when change was driven more from the grassroots than by experts at nonprofits. And yet, where communications platforms and ideas still had a vital role to play.
