Onstuimig

Amnesty International campaign takes over UK’s busiest train station

Posted by Arbie Baguios | 19-04-2014 18:06 | Category: Human rights

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On Mother’s Day weekend, Amnesty International reminded thousands of commuters on their way to see families and loved ones that, for some people, there is simply no going home.

As part of their “Help Get Them Home” campaign, the international human rights organisation took over the departure boards of Waterloo station in London on 29-30 March 2014. In place of arrivals and departures, the giant screens displayed the names of people who were arrested for peacefully expressing their views. A spokesperson from the organisation said: “The message is simple: on your way home, help get them home.  These people have been missing from their homes, some of them for years.”

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(Image from @Lexcanroar)

The ad’s thematic elements converged nicely; it was clever, well-timed, well-placed, and definitely easy to *ahem* get on board with. Although this kind of thing is usually followed by a tie-in viral video, we have yet to see one from Amnesty International.

Overall, it was a great ad, except perhaps, as cheeky Twitter user @RenoXCore pointed out, “until you try and board the 11:05 to Johan Teterissa.”



Advertiser:
Amnesty International
Agency:
Leo Burnett
Source:
Image from Amnesty UK's twitter

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Fuss about singing tablets

Posted by Marc van Gurp | 18-04-2014 11:00 | Category: Culture

Children's Philharmonic. XV international Festival of Young Art.

Funny promotion for the Children’s Philharmonic performing at the XV international Festival of Young Art.
Twelve children from around the world sing with the boys from the city of Yekaterinburg in Russia using tablets.

The organizer of the festival likes the stir about the campaign video. And writes about it on the festival website. [Google translate]



Agency:
Red Pepper, Ekaterinburg, Russia

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Is smoking a good look? Tinder says “no”

Posted by Tom Megginson | 16-04-2014 16:31 | Category: Drugs

Is smoking a good look? Tinder says no

Here’s an interesting social experiment by ASH (it’s an acronym for “Action on Smoking & Health”), an American NGO headquartered in Washington DC. Using the superficial nature of the “hookup” app Tinder, they created identical profiles of attractive people, with one difference: one version showed them smoking a cigarette, the other did not.



Advertiser:
ASH (Action on Smoking & Health) USA
Source:
Creativity Online

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A love story from a country that is about to explode: She is from Lviv, he is from Donetsk

Posted by Marc van Gurp | 15-04-2014 20:00 | Category: Peace & Conflicts

National Security and Defense Council of Ukraine (NSDC): She is from Lviv, he is from Donetsk

War and propaganda are inseparable. And that also applies to the current situation in Ukraine. Which is very serious and is about to explode.
Therefore, it is remarkable that the National Security and Defense Council of Ukraine (NSDC) came with this love story last week.

It gives me an uncomfortable feeling. I know it’s propaganda but I also believe in the power of love.
The story in the video dates back centuries. But gets much power of expression because of the current situation in the country.



Advertiser:
National Security and Defense Council of Ukraine (NSDC)
Agency:
Tabasco, Kiev, Ukraine

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“I Touch Myself” finds new life as a PSA

Posted by Tom Megginson | 15-04-2014 18:11 | Category: Health

I Touch Myself PSA

You remember the song. If not from its endless radio play in 1990, then from the “Fembots” scene in Austin Powers. It’s “a song that celebrates female sexuality like no other,” according to itouchmyself.org, a charity established to carry on the wish of the song’s late singer, Chrissy Amphlett, that it find a second life as an awareness campaign for breast self-examination.

Chrissy Amphlett died almost exactly a year ago of breast cancer. In her memory, ten Australian women singers carry the melody from one to another in a beautiful and haunting tribute:



Advertiser:
#itouchmyselfproject
Source:
AdFreak

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A hearing test disguised as a mobile game

Posted by Marc van Gurp | 15-04-2014 15:40 | Category: Health

Bekol: Sonar Invasion, a mobile game which is also a hidden hearing test.

Not only old people suffer from hearing deficiencies. 10% of the Israeli population has hearing problems according to Bekol, the Organization of Hard of Hearing and Deaf People.
They wanted to raise awareness to the issue, but had a hard time reaching the target audience. The solution was to use a medium young adults use most, their smartphones.

The came with Sonar Invasion, a mobile game which is also a hidden hearing test.
Using headphones, users were invited to listen and work out where the enemy torpedoes trying to destroy the submarine are coming from.

At the end of the game, users had a surprise coming: without realizing it, during the game they underwent a hidden hearing test which was developed in association with Bekol. If a hearing problem was detected the player was directed to call Bekol’s helpline directly from within the game.

Download the app here (iPhone).



Advertiser:
Bekol
Agency:
BBR Saatchi & Saatchi, Israel

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Minorities unite with animated campaign ahead of EU elections

Posted by Marc van Gurp | 15-04-2014 14:20 | Category: Discrimination, Gender issues

#NoHateEP2014: Minorities unite with animated campaign ahead of EU elections.

This animated campaign explains the choice given to Emma, an EU voter, in the May elections. Emma faces an important choice between candidates who oppose her friends’ rights, or who care about both Emma and her community.
The campaign comes from ILGA-Europe (International Lesbian, Gay, Bisexual, Trans & Intersex Association) and The European Network Against Racism (ENAR).

Evelyne Paradis, ILGA-Europe: “This is the first time two organisations like ours unite at this level. We speak for over a thousand organisations who firmly believe that discriminating against one minority affects everyone negatively.”
“We’re telling voters from all walks of life that more equality and more justice are within reach, but to achieve that, they must vote in May.”

Many candidates for the European Parliament hold very strong views about diversity and LGBT rights. That is the reason for this campaign. That you make a conscious choice if you find equality important.

The campaign will be shared widely on social media in 12 languages in the run-up to the May elections. It contains a video and infographics.
The hashtag is #NoHateEP2014.




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WWF warns you with Snapchat for the #LastSelfie

Posted by Marc van Gurp | 14-04-2014 22:00 | Category: Environment, Fundraising

WWF Denmark and Turkey on Snapchat: Don't let this be my #Lastselfie.

It is a natural choice to use Snapchat as media channel for environmental organisations. The Brazilian OndAzul did it in a campaign about the disappearing rainforest.
Snapchat is the app where images disappear from the screen in a couple of seconds. Very popular among young people.

WWF Denmark and Turkey use this idea in their new campaign about endangered animals. The image of a polar bear, tiger, gorilla, panda and orangutang is used with the text “Don’t let this be my #LastSelfie”.

WWF ask their community to take a picture from the campaign images with Quick Chat with their phone and send the picture to Snapchat friends. The call to action is included on the image.
Very smart!

See the Turkish version in the video below and at Bigumigu.



Agency:
41? 29!

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Salvation for Peta. And perhaps also for male chicks.

Posted by Marc van Gurp | 11-04-2014 15:45 | Category: Animal rights

Flying chicks. Peta.

Peta has seen the light. No more boobs and butt. Finally.

Students from the Filmakademie Baden-Wuerttemberg rescued three male chicks from a hatchery in Germany. They shot just half an hour with them on a farm with a Phantom Flex camera and a blue-screen background. And the video below is the fantastic result.

As they explained to Adfreak: “After we finished the ‘Flying Chicks’ ad, we showed it to PETA and they loved our work. We and the Filmakademie Baden-Wuerttemberg donated the ad to PETA and they will spread it in a couple of days on the Internet.”



Source:
Adfreak

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Emojew: Fun and Fundraising with the Jewish Emoji app

Posted by Marc van Gurp | 10-04-2014 22:30 | Category: Fundraising, Poverty

Emojew, The Jewish Emoji app

Funny kosher icons, they didn’t exist. But now they do named EMOJEW. It is a free app for sending text messages.

EMOJEW was created for the Israeli charity organisation Latet in order to bypass the problem of ‘text message donations’ that where blocked by cellular operators.
The app is primarily intended to send traditional Passover (Pesach) greeting. But it also gives users the ability to donate Passover meals to needy families through the app with the click of a button.

The app is available for Android at Google play.

Latet (Hebrew for “to give”) is a humanitarian aid organisation. It was founded in 1996 and runs throughout the country, serving as a national umbrella organization to 150 NGO’s and local organizations in all sectors.



Advertiser:
Latet
Agency:
BBR Saatchi & Saatchi

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