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Campaign of the Month December: What’s so great about growing old? & Attraction Le Manga

Posted by Marc van Gurp | 18-01-2011 21:08 | Category: Awards, Campaign of the Month, Drugs, Elder Issues, Health

The Osocio bloggers choose the best campaign every month. At the end of the year we will have twelve great campaigns from which we will choose the Campaign of the Year. This is very nearby. Stay tuned. At the end of January we will announce the Campaign of the Year 2010.

In December we have two winners:

What’s so great about growing old?
This cheeky campaign from Y&R Peru answers the question in some funny ways.
It’s not a campaign for old people. It’s a campaign aimed at young people with visions of how they might be one day.

See the original post here.

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Attraction Le Manga
This is most striking campaign from 2010.

Japan 2014. Come into the life of Hiro, Koichi and Ren and interact with your webcam and facebook profile: Attraction.
You as viewer receive prompts to help the characters in their adventures via motion or color recognition with your webcam. All in manga style in this 10 minute adventure.
During this adventure it becomes clear that the story is about the struggle to resist the influence of friends and later on about tobacco addiction.

See the original post here.


See all Campaigns of the Month here.




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Campaign of the Month November: The Guide Dog Interviews

Posted by Marc van Gurp | 22-12-2010 19:43 | Category: Campaign of the Month, Health

The Osocio bloggers choose the best campaign every month. At the end of the year we will have twelve great campaigns from which we will choose the Campaign of the Year.

The Osocio bloggers choose for the extremely funny campaign from Guide Dogs NSW / ACT.
The campaign shows perfectly how important the role of a guide dog is. Working 24/7, never taking holidays and training for 10 years.
Watch real people being interviewed for the role, and see how they handled it.

See the original post here.


Two campaigns on the second place:
- What we don’t have makes us stronger. Campaign from Croatia with the intention to strengthen the position of the Paralympic sports and their athletes in the society on the same par with the so-called mainstream sports.
- Some countries treat journalists like you treat a pen. Simple and superb artwork about the (lack of) freedom of speech.

See all Campaigns of the Month here.




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Campaign of the Month October: It Gets Better

Posted by Marc van Gurp | 22-11-2010 21:24 | Category: Campaign of the Month, Discrimination, Gender issues

The Osocio bloggers choose the best campaign every month. At the end of the year we will have twelve great campaigns from which we will choose the Campaign of the Year.

For October the Osocio bloggers voted the most for two completely different campaigns. And just like last month it was a close call again.

The winner is “It Gets Better” project with one vote more than No. 2.
Following the tragic suicides of gay youth who felt ashamed of being outed by “friends” and peers, sex columnist Dan Savage started the “It Gets Better” project, in which gay adults share their experiences in an effort to let the younger generation know that there is a better future waiting for them.

See the original post here.


Second place is for Falling Letters, the mailing send to journalists persuading to do more than just a report on the earthquake in Haiti.

See all Campaigns of the Month here.




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Campaign of the Month September: Signs of trouble on the I-75

Posted by Marc van Gurp | 25-10-2010 21:26 | Category: Activism, Awards, Campaign of the Month

The Osocio bloggers choose the best campaign every month. At the end of the year we will have twelve great campaigns from which we will choose the Campaign of the Year.

September was one of the most productive months ever on Osocio. And it was a good month speaking about quality of campaigns. Therefore it was a close call. We voted on many different campaigns.
But we have a winner: Signs of trouble on the I-75, the “fake” historic landmark signs.

The I-75 is an American interstate highway that begins at the Canadian border in Sault Ste. Marie Michigan and stretches 1,175 miles (1,891 km) through the conservative heartland of America.

See the original post here with many more images.

Campaign of the Month September: Signs of trouble on the I-75

For the first time we have four second places!
- Smoke-Freestyle: Twitter Rap Competition
- GooTube
- Women are stronger than cancer
- It rarely stops

See all Campaigns of the Month here.




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Campaign of the Month August: The Majestic Plastic Bag

Posted by Marc van Gurp | 19-09-2010 19:03 | Category: Awards, Campaign of the Month, Environment

The Osocio bloggers choose the best campaign every month. At the end of the year we will have twelve great campaigns from which we will choose the Campaign of the Year.

In winner in August is The Majestic Plastic Bag, a mockumentary narrated by Academy-awarded actor Jeremy irons, depicting the journey of a ordinary object into his final destination, the shameful Pacific garbage patch.

See the original post here.


The second place is for the Journalism Warning Labels made by Geek comedian Tom Scott.

See all Campaigns of the Month here.




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Campaign of the Month July: Alzheimer’s Erasers & Dispensing Dirty Water

Posted by Marc van Gurp | 21-08-2010 21:11 | Category: Awards, Campaign of the Month, Elder Issues, Health, Developing World

The Osocio bloggers choose the best campaign every month. At the end of the year we will have twelve great campaigns from which we will choose the Campaign of the Year.
In July we have two winners:

Alzheimer’s Erasers
Confrontating campaign piece from Alzheimer’s New Zealand. Actual working erasers were hollowed out and fitted with USB memory sticks. The message displayed on the top is: ‘Alzheimer’s erasers your memories. Save them.’ On the reverse side was the Alzheimer’s New Zealand logo and website.
See the original post here.

Alzheimer’s erasers your memories. Save them

Dispensing Dirty Water
A vending machine dispenses 8 flavours of water: cholera, dengue, dysentery, hepatitis, malaria, salmonella and yellow fever. Consumers can purchase their favourite flavour to donate to UNICEF’s efforts to provide untainted water to those in need via their Tap Project.
See the original post here.

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The third place is for The Story of Cosmetics.




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Campaign of the Month June: Instant Oil Spill

Posted by Marc van Gurp | 18-07-2010 21:13 | Category: Awards, Campaign of the Month, Environment, Health

The Osocio bloggers choose the best campaign every month. At the end of the year we will have twelve great campaigns from which we will choose the Campaign of the Year.
The winner in June is the low tech hack “Instant Oil Spill” which can take over any website with oil mess.

Read more here.

image

The second place is for “AIDS: Reverse your perception” the video showing 90 hard days in the life of someone living with it.

See all Campaigns of the Month here.




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Choose a Different Ending, the Osocio’s Campaign of 2009, wins Grand Prix for Good on Cannes Lions

Posted by Serge Fenenko | 1-07-2010 20:47 | Category: Awards, Campaign of the Month, Osocio, Violence

Choose A Different Ending, the Osocio’s Best Campaign of 2009, received the Grand Prix for Good on the Cannes Lions festival.

This year, Cannes Lions introduced a new Grand Prix to “reward entries ineligible to win a Grand Prix in their sections because they are made for charities and public services”. The winner is chosen from not-for-profit entries that won Gold in any of the Cannes Lions contests (e.g. Direct, Outdoor, Film, Cyber, Media etc). The choice is made by the Titanium & Integrated jury. In 2011, we’ll send results of the Osocio’s Best Campaign of the Year contest to the Cannes Lions jury to save their time:-)

We are glad that the choice of Osocio was confirmed by the Cannes Lions jury. And we are really happy for the Metropolitan Police and their agency AMV BBDO from London, UK. Our congratulations!




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Campaign of the Month May: Every Team Needs a Shirt & Old Is The New New

Posted by Marc van Gurp | 16-06-2010 21:50 | Category: Awards, Campaign of the Month, Education, Poverty, Social aid, Sport, Developing World

The Osocio bloggers choose the best campaign every month. At the end of the year we will have twelve great campaigns from which we will choose the Campaign of the Year.
For the first time we have two winners.

The first one is football related: Every Team Needs a Shirt.
Besides working for Adidas Agency 180 in Amsterdam and LA also worked for the less privileged players.

Read more here.


The second winner is from India, one of the most economical ideas that clicked: Old Is The New New.
The idea was based on a simple thought that “An old book is new to people who haven’t read it”.

Read more here.

HOPE worldwide INDIA: Old Is The New New

Two campaigns on the third place:
- Crashed Cars Bottle
- Unique Types

See all Campaigns of the Month here.




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Campaign of the Month April: I kill 15 people every minute

Posted by Marc van Gurp | 12-05-2010 19:16 | Category: Awards, Campaign of the Month, Environment, Health, Developing World

The Osocio bloggers choose the best campaign every month. At the end of the year we will have twelve great campaigns from which we will choose the Campaign of the Year.
For the month April it was a close race. We had 35 campaigns, 16 get points, 3 of them are most preferred by us.
The winner: I kill 15 people every minute. A brilliant installation made for World Water Day by Solidarités International for which water was the medium.

“I kill more than cancer, I kill more than AIDS, I kill more than war, I kill 15 people every minute.”

Read more here.

Two campaigns on the second place in April:
- The $73,000 bar bill
- A history forgotten is a future lost

See all Campaigns of the Month here.




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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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