The Osocio bloggers choose the best campaign every month. At the end of the year we will have twelve great campaigns from which we will choose the Campaign of the Year.
The Campaign of the Month of February is no surprise: Have a break: Greenpeace vs KitKat.
From a creative point of view the video isn’t a winner but the campaign from Greenpeace causes an enormous amount of media attention. And as told by a Greenpeace campaign manager to Osocio: “It’s been amazing. It’s almost like they’re [Nestlé] working *for* us...”
In case you missed it, Nestlé made some devastating mistakes. According to Greenpeace Nestlé lied about replacing the Indonesian company Sinar Mas as a supplier of palm oil. YouTube deleted the video after complaints of Nestlé. And they had some troubles about fake Nestlé logo’s used on their Facebook page.
The Osocio bloggers choose the best campaign every month. At the end of the year we will have twelve great campaigns from which we will choose the Campaign of the Year.
The Campaign of the Month of February is without any doubt the Zero Rupee Notes campaign from 5thpillar. Almost every blogger voted this campaign as favourite.
See the post here.
“One such story was our earlier case about the old lady and her troubles with the Revenue Department official over a land title. Fed up with requests for bribes and equipped with a zero rupee note, the old lady handed the note to the official. He was stunned. Remarkably, the official stood up from his seat, offered her a chair, offered her tea and gave her the title she had been seeking for the last year and a half to obtain without success.”
From now on we will choose the best campaign every month according to the Osocio bloggers. At the end of the year we will have twelve great campaigns from which we will choose the Campaign of the Year.
I’m currently working on a rating tool meant for you. It’s because we love to hear from you, your choice isn’t necessarily ours.
The campaign of January came in loud and clear. It got the most votes from us: Aides - Graffiti, the great video made by TBWA\Paris for the French Aids awareness organization Aides.
I recently had the privilege of being invited to speak and participate in the 2012 Design Ethos Conference/Do-ference at Savannah College of Art and Design. The creator of the conference, Scott Boylston, is a longtime friend in the relatively small socially conscious design community and I was delighted that…
Some things in life are easy. We know them, we think of them, we understand them. And then there are those phenomena we would rather not know about. All the bad things … murder, rape, child molestation. We try hard to look away, and most of the time we…
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About Osocio
Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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