The best of non-profit advertising and marketing for social causes

Consumerism

We have 50 blogposts in the field of Consumerism. Campaigns and actions about consumerist critique on ever-growing purchasing and consumption of material possessions.

  • #BellLetsTalk Day: Dialogue, Brands, and Microdonations

    By on 27 January 2016

    It’s Bell Let’s Talk Day in Canada, which means that telecommunications giat Bell Canada is promising a 5¢ donation for every text message or long-distance phone call sent on their network, or Tweet with the hashtag #BellLetsTalk, or share of...

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  • The story about too much stuff

    By on 13 December 2015

    Remember Annie Leonard telling the Story of Stuff in 2007? For those who can’t remember: it was the famous movie about the materials economy, the fact-filled look at the underside of our production and consumption patterns. A story about the connections between...

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  • New PETA PSA with Sia is seriously weird

    New PETA PSA with Sia is seriously weird

    By on 23 November 2015

    The scene opens with an animal fashion show. Sia sings “Free the Animal.” The animation is odd and intriguing. But what’s that pink leather they’re sporting? PSA was created as a pro bono project by Ogilvy & Mather Beijing for PETA Asia. Australian singer/songwriter...

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  • The seller is honest about this phone. Would you buy it?

    The seller is honest about this phone. Would you buy it?

    By on 2 November 2015

    Some social experiments really miss the point. Others are a direct hit. Like this experiment from Oslo in Norway. Passers-by are approached by sellers with an honest story about a smartphone. The phone is incredible cheap. But it is...

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  • Barbie. New direction. New product?

    By on 2 November 2015

    This relaunch ad from Barbie is amazing. It absolutely rides the wave of female empowerment that “Like a Girl” kicked off last year. The idea, tone, casting, and execution are pitch-perfect. (And with sales down 14% in 2014 alone,...

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  • Book Review: HUMANS 3.0, by Peter Nowak

    By on 5 February 2015

    HUMANS 3.0 The Upgrading of The Species Peter Nowak Goose Lane, 2015 It may seem out-of-place to review a book about technoculture on a “non-profit advertising and marketing for social causes blog.” But as a career social marketer, popular social science books form...

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  • Sponsor A Wealthy Child

    Turn the world upside down: Sponsor a Wealthy Child

    By on 23 January 2015

    Sponsor a Wealthy Child (SaWC) is an online game that turns the world of Humanitarian aid upside down. Families from the Developing World come to the rescue of Western children ravaged by relational poverty. It is about these questions: Who really...

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  • Creepy new anti-smoking ad isn't helping - Us V Them

    Creepy new anti-smoking ad isn’t helping

    By on 20 January 2015

    If there’s one thing that constantly bugs me in social marketing, it’s false equivalence. That is when a PSA campaign compares its issue to another, more shocking, issue to benefit from both borrowed interest and surprise. The latest example...

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  • Mesa livre

    Intervention in Brazil encourages people to share a table

    By on 19 January 2015

    Mesa Livre, Free Table, is a nice intervention conceived by two young advertising guys from Porto Alegre in Brazil. Ramon Ballverdú and Caio Turbiani came up with this idea during lunchtime where they saw that many chairs were unoccupied. While there was a line of...

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  • The ‘life of a pig’ to demystify the origin of meat

    The ‘life of a pig’ to demystify the origin of meat

    By on 8 September 2014

    This new campaign is from BEUC, the European Consumer Organisation. The online version is the story of a pig made in a horizontal scroll webpage. The website shows the need to tell to people the origin of the meat...

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