Every year we throw millions of tons of perfectly edible fruit & vegetables away because it doesn’t look right. A huge cost to producers, a huge waste of healthy, inexpensive food and a scandal in a world where a billion of us go to bed hungry every night. French supermarket Intermarche introduced a new sub-brand ‘inglorious fruit & vegetables’ to make these ugly veg heroic, and sold them at a 30% discount rather than throwing them away.
(After the jump for more ads, plus original French)
Good intentions gone .. bad. If there is right way to drink than there is also a right way to get drunk not hitting the bottle? This australian campagn against drinking makes me confused. Teaching people properly to drink? Prevention campaign with conclusion that drinking (could be or) is a classy social activity. Don’t ruin your reputation falling off your bar stool - stay classy and you are going to be more attractive for opposite sex!
Avoid drinking “like an amateur” and be “experienced” drinker!? I got a better idea: Don’t drink at all!
What can possibly be seen as a heroic move by AXE and Coca-Cola considering the xenophobic social media backlash that followed the airing of both commercials about peace and love, selling peace, might have actually worked.
That’s right! You don’t need to worry about bothersome pollution anymore! At long last you can buy your own personal, clean, organic air in an easy to transport jar thanks to Dupé. Other innovative lifestyle products on offer at this new chic, pop-up store in Melbourne, Australia include:
Good vibrations (snack sized)
Moonlight (bottled in February)
Bona Fide Well Wishing (selected from the sweetest monks at the highest intellectual planes.)
Eco-friendly Little Rays of Sunshine (Available in two sizes!)
The United States Department of Agriculture (USDA) announced three days ago that nearly 16 million children in America face hunger.
The PSAs were launched on September 5, as part of Hunger Action Day, which kicks off September as Feeding America’s Hunger Action Month. (more after the break)
Demand Conflict Free Electronics is an awareness campaign designed by Matt Wilson as the final major of his B.A Hons Degree from Plymouth College of Art in the UK. His goal is to educate people about conflict minerals being used in electronics. More information on the project can be found on his Behance page HERE.
Any agencies/NGOs out there interested in making this into something more than a student project?
Those are personal decisions in a free market economy. But to be a rational consumer, you need more information than can be found on product packaging. Since large corporations often grow by absorbing smaller brands, often you have no idea where your dollars are ending up.
Los Angeles-based programmer Ivan Pardo would like to change that with a new app, called “Buycott”.
According to Forbes:
You can scan the barcode on any product and the free app will trace its ownership all the way to its top corporate parent company, including conglomerates like Koch Industries.
Once you’ve scanned an item, Buycott will show you its corporate family tree on your phone screen. Scan a box of Splenda sweetener, for instance, and you’ll see its parent, McNeil Nutritionals, is a subsidiary of Johnson & Johnson.
Even more impressively, you can join user-created campaigns to boycott business practices that violate your principles rather than single companies. One of these campaigns, Demand GMO Labeling, will scan your box of cereal and tell you if it was made by one of the 36 corporations that donated more than $150,000 to oppose the mandatory labeling of genetically modified food.
Nice project from type-b. They combined food with toys in this animation.
type-b: “While the meat processing industry strips all features and personality of their product, the toy industry simply magnifies and exaggerates these characteristics.
Combining efficiency, functionality and aesthetics, assembling both derivatives into something new.”
Look in the mirror and ask your self: “Are we doing this?”
The animation is from freelance artist Steve Cutts. It’s his look at mans relationship with the natural world. And I think he is right. Unfortunately.
And if we continue like this ‘they’ will come for us, and they are right.
Music: In the Hall of the Mountain King by Edvard Grieg.
“Not everything is meant to travel.
Choose local food.”
New work from Latte Creative in their recognizable style.
It is for Food We Want, an European campaign multistakeholer. It is a campaign to raise information, awareness and lobby to promote small-scale family farming and sustainable agri-food systems as a key solution to tackling hunger, as well as addressing poverty and climate change issues.
The campaign, funded by European Union, is taking place in 8 countries (Italy, Poland, Portugal, Spain, Uk, Kenya, Mozambique, Tanzania), with the objective of sharing ideas, promoting common solutions and stimulating a public debate on the future of food.
According to the UN Food and Agriculture Organisation (FAO), we are already producing one and a half times the amount of food needed to provide everyone in the world with an adequate and nutritious diet, yet one in seven people is suffering from hunger.
Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Does social media have the power to change the world? The answer is yes. But there are still many obstacles, like censorship and literacy. Three-fifths of the world’s population is not connected. This video from the School of International Development at the University of East Anglia is a animated infographic…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.