Demand Conflict Free Electronics is an awareness campaign designed by Matt Wilson as the final major of his B.A Hons Degree from Plymouth College of Art in the UK. His goal is to educate people about conflict minerals being used in electronics. More information on the project can be found on his Behance page HERE.
Any agencies/NGOs out there interested in making this into something more than a student project?
Are you comfortable doing business with the Koch Brothers, and giving them more money for their right wing political lobbying? Do you want to buy in to Monsanto’s efforts to modify and aggressively patent the genetics of staple food crops?
Those are personal decisions in a free market economy. But to be a rational consumer, you need more information than can be found on product packaging. Since large corporations often grow by absorbing smaller brands, often you have no idea where your dollars are ending up.
Los Angeles-based programmer Ivan Pardo would like to change that with a new app, called “Buycott”.
According to Forbes:
You can scan the barcode on any product and the free app will trace its ownership all the way to its top corporate parent company, including conglomerates like Koch Industries.
Once you’ve scanned an item, Buycott will show you its corporate family tree on your phone screen. Scan a box of Splenda sweetener, for instance, and you’ll see its parent, McNeil Nutritionals, is a subsidiary of Johnson & Johnson.
Even more impressively, you can join user-created campaigns to boycott business practices that violate your principles rather than single companies. One of these campaigns, Demand GMO Labeling, will scan your box of cereal and tell you if it was made by one of the 36 corporations that donated more than $150,000 to oppose the mandatory labeling of genetically modified food.
Nice project from type-b. They combined food with toys in this animation.
type-b: “While the meat processing industry strips all features and personality of their product, the toy industry simply magnifies and exaggerates these characteristics.
Combining efficiency, functionality and aesthetics, assembling both derivatives into something new.”
Look in the mirror and ask your self: “Are we doing this?”
The animation is from freelance artist Steve Cutts. It’s his look at mans relationship with the natural world. And I think he is right. Unfortunately.
And if we continue like this ‘they’ will come for us, and they are right.
Music: In the Hall of the Mountain King by Edvard Grieg.
“Not everything is meant to travel.
Choose local food.”
New work from Latte Creative in their recognizable style.
It is for Food We Want, an European campaign multistakeholer. It is a campaign to raise information, awareness and lobby to promote small-scale family farming and sustainable agri-food systems as a key solution to tackling hunger, as well as addressing poverty and climate change issues.
The campaign, funded by European Union, is taking place in 8 countries (Italy, Poland, Portugal, Spain, Uk, Kenya, Mozambique, Tanzania), with the objective of sharing ideas, promoting common solutions and stimulating a public debate on the future of food.
According to the UN Food and Agriculture Organisation (FAO), we are already producing one and a half times the amount of food needed to provide everyone in the world with an adequate and nutritious diet, yet one in seven people is suffering from hunger.
I’ve always maintained that those of us who live in capitalist democracies are responsible for the world we live in. Despite the underground forces of corruption and manipulation, we still have a vote and we still have a dollar to spend.
That’s the idea behind “Citizen Capitalism”, a movement founded in Toronto by adman Andy Macaulay (formerly of Zig) Ontario College of Art and Design University (OCAD) instructor Anne Sutherland, and magazine editor Beth Thompson.
Isn’t it ironic that while the world has never been plagued with such deep and far-reaching challenges as it is today, the solutions to our very survival will ultimately be driven by little actions taken every day by you and me. By the choices we make as citizens — to vote at election time, to take an active role in our communities by volunteering or shopping local, to be mindful of how and why we consume.
Governments will change regulations because we as citizens will vote them out if they don’t. They can be a powerful utility for change, but it’s up to us to use them properly.
Business will prosper by heeding the interests of all its stakeholders, or we as citizens will buy from their competitors.
It will be nothing short of a reboot of the operating system underlying our economy and our way of life. Change will be driven by us, as individuals. As consumers. As voters. As shareholders. As employees. Behold the birth of citizen capitalism, the salve for a hurting world that will also provide smart business with the greatest opportunity for innovation and profit since the invention of the steam engine.
All of the faux sites are apparently promoted by appropriately cheesy banner ads. The reveal page states, “The advertisement you responded to is a FAKE advertisement posted by the Massachusetts Office of Consumer Affairs and Business Regulation to warn and educate consumers about the work-at-home scams that exist in today’s marketplace. If you had responded to an offer like this, you could’ve been the victim of a scam like many other consumers today.”
Barbara Anthony, Massachusetts Undersecretary of Consumer Affairs and Business Regulation, told The Consumerist, “The Internet allows cyber criminals to get into your living room without even being in the country. Every year consumers lose millions and millions of dollars to cyber-crooks in addition to something more important than money - their personal identity.”
If any Mass. readers have access to screenshots of the ads, please let us know.
Safe drinking water is essential. One in eight people lack access to clean water worldwide. So DDB New York launched an experiental campaign that placed drinking cups next to polluted inner city drains and pipes, driving home the message that access to clean water is a privilege. (more after the break)
This beautiful print advertising comes from Brazil and was done by Paz Comunicacao Estrategica, advertising agency from São Paulo for product: So Acao Solidarity movement (brand: So Acao Solidarity movement) in Brazil. The illustrations are made by “Casa do pixels”. So close to our heart, ... old books should not be thrown away! Donate them. To convey the message, they have positioned some of our classic fairy tales as cast aways into the mean streets of the real world without homes. (more after the break)
Georg Müller from Hessen, Germany is a cool, modern guy. He has high school, can read and write, trained kick boxing, knows all about high-tech devices - and wants to be a farmer. To dispel stereotypes about his dream job, the young man has made a promotional film, “Farmer is what you make of it” ( Bauer ist, was du draus machst ) , that has him brought 10,000 euros and glory and honor at the first “agricultural Oscars”, awards within the framework of the International Green week in Berlin.
I did a lot of blogposts about the Denver water campaigns made by Sukle Advertising &Design. “Award winning, humorous, positive approach, recognizable, consistent style, understandable message and above all great artwork” I wrote recently. The campaigns is already in it’s ninth year. Time to look back. I did an interview…
This evening (Eastern Standard Time), Canadian Space Agency astronaut Commander Chris Hadfield will return to Earth after five months orbiting our planet in the International Space Station — eventually serving as commander of the mission. At 53, Commander Hadfield is a veteran astronaut, having been in space previously to work…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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