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The ‘life of a pig’ to demystify the origin of meat

Posted by Marc van Gurp | 8-09-2014 14:00 | Category: Animal rights, Consumerism, Health

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This new campaign is from BEUC, the European Consumer Organisation. The online version is the story of a pig made in a horizontal scroll webpage.

The website shows the need to tell to people the origin of the meat they all eat in Europe, even when it is transformed into sausages or other products. Because you haven’t the slightest clue of the pig’s origin. This is because EU laws do not require origin and the BEUC want to change this. It is a call for mandatory ‘Country of Origin Labelling’ (‘COOL’) on processed meat products such as sausages, ham and ravioli - to name a few.

Research has shown that 90% of consumers want to know where their meat comes from. Still, you can have a hard time finding out the origin of the meat in your burger or ready-meal. Only a handful of manufacturers voluntarily display this information.

See ‘the life of a pig’ here.



Advertiser:
BEUC
Agency:
Old-Continent

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Homes without kitchens

Posted by Reuben Turner | 28-08-2014 11:57 | Category: Consumerism

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Another example of commercial brands addressing social issues. Uncle Bens (rice) have launched this viral in the UK showing how important it is to keep passing our cooking skills on – or we risk our children growing up not knowing how. 

More and more corporates are positioning themselves as tackling social issues not just selling product.
But do they really believe it?
And more importantly, do we?



Advertiser:
Uncle Bens
Agency:
AMV

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Inglorious Fruit & Veg

Posted by Reuben Turner | 26-06-2014 12:14 | Category: Consumerism, Corporate Social Responsibility

Every year we throw millions of tons of perfectly edible fruit & vegetables away because it doesn’t look right. A huge cost to producers, a huge waste of healthy, inexpensive food and a scandal in a world where a billion of us go to bed hungry every night. French supermarket Intermarche introduced a new sub-brand ‘inglorious fruit & vegetables’ to make these ugly veg heroic, and sold them at a 30% discount rather than throwing them away.

Intermarche introduced a new sub-brand inglorious fruit & vegetables: Ugly Carrot.

(After the jump for more ads, plus original French)



Advertiser:
Intermarche
Agency:
marcel, Paris

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How To Drink Properly

Posted by Tatjana Vukic | 24-06-2014 19:38 | Category: Consumerism, Drugs, Education, Health

Good intentions gone .. bad. If there is right way to drink than there is also a right way to get drunk not hitting the bottle? This australian campagn against drinking makes me confused. Teaching people properly to drink? Prevention campaign with conclusion that drinking (could be or) is a classy social activity. Don’t ruin your reputation falling off your bar stool - stay classy and you are going to be more attractive for opposite sex!
Avoid drinking “like an amateur” and be “experienced” drinker!? I got a better idea: Don’t drink at all!

How To Drink Properly. Drinkwise.

How To Drink Properly. Drinkwise.



Advertiser:
DRINKWISE

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AXE and Coca-Cola sell peace at Super Bowl

Posted by Monica Brasov-Curca | 4-02-2014 08:04 | Category: Activism, Consumerism, Corporate Social Responsibility, Violence, Peace & Conflicts

What can possibly be seen as a heroic move by AXE and Coca-Cola considering the xenophobic social media backlash that followed the airing of both commercials about peace and love, selling peace, might have actually worked. 

AXE and Coca-Cola sell peace at Super Bowl

AXE and Coca-Cola sell peace at Super Bowl



Advertiser:
AXE, Coca-Cola
Agency:
Bartle Bogle Hegarty

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Fresh Air by Dupé

Posted by Adam Valvasori | 5-11-2013 16:30 | Category: Consumerism, Corporate Social Responsibility, Government, Health

Fresh Air by Dupé

That’s right! You don’t need to worry about bothersome pollution anymore! At long last you can buy your own personal, clean, organic air in an easy to transport jar thanks to Dupé. Other innovative lifestyle products on offer at this new chic, pop-up store in Melbourne, Australia include:

  • Good vibrations (snack sized)
  • Moonlight (bottled in February)
  • Bona Fide Well Wishing (selected from the sweetest monks at the highest intellectual planes.)
  • Eco-friendly Little Rays of Sunshine (Available in two sizes!)

Watch the video:

 



Advertiser:
Yarra Valley Water
Agency:
Ogilvy

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Feeding America PSA

Posted by Tatjana Vukic | 6-09-2013 17:16 | Category: Consumerism, Poverty

The United States Department of Agriculture (USDA) announced three days ago that nearly 16 million children in America face hunger.
The PSAs were launched on September 5, as part of Hunger Action Day, which kicks off September as Feeding America’s Hunger Action Month. (more after the break)

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Advertiser:
THE AD COUNCIL
Agency:
Cutwater

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Demand Conflict Free Electronics

Posted by Noah Scalin | 12-06-2013 19:54 | Category: Consumerism, Design, Education, Peace & Conflicts

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Demand Conflict Free Electronics is an awareness campaign designed by Matt Wilson as the final major of his B.A Hons Degree from Plymouth College of Art in the UK. His goal is to educate people about conflict minerals being used in electronics. More information on the project can be found on his Behance page HERE.

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Any agencies/NGOs out there interested in making this into something more than a student project?



Agency:
Matt Wilson

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“Buycott” app reads the corporate DNA of things you buy

Posted by Tom Megginson | 15-05-2013 18:31 | Category: Consumerism

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Are you comfortable doing business with the Koch Brothers, and giving them more money for their right wing political lobbying? Do you want to buy in to Monsanto’s efforts to modify and aggressively patent the genetics of staple food crops?

Those are personal decisions in a free market economy. But to be a rational consumer, you need more information than can be found on product packaging. Since large corporations often grow by absorbing smaller brands, often you have no idea where your dollars are ending up.

Los Angeles-based programmer Ivan Pardo would like to change that with a new app, called “Buycott”.

According to Forbes:

You can scan the barcode on any product and the free app will trace its ownership all the way to its top corporate parent company, including conglomerates like Koch Industries.

Once you’ve scanned an item, Buycott will show you its corporate family tree on your phone screen. Scan a box of Splenda sweetener, for instance, and you’ll see its parent, McNeil Nutritionals, is a subsidiary of Johnson & Johnson.

Even more impressively, you can join user-created campaigns to boycott business practices that violate your principles rather than single companies. One of these campaigns, Demand GMO Labeling, will scan your box of cereal and tell you if it was made by one of the 36 corporations that donated more than $150,000 to oppose the mandatory labeling of genetically modified food.



Advertiser:
Buycott (app)
Source:
Forbes

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Happy Meat

Posted by Marc van Gurp | 7-01-2013 20:59 | Category: Consumerism, Design

type-b - Happy Meat

Nice project from type-b. They combined food with toys in this animation.

type-b: “While the meat processing industry strips all features and personality of their product, the toy industry simply magnifies and exaggerates these characteristics.
Combining efficiency, functionality and aesthetics, assembling both derivatives into something new.”

Hat tip to Nils.




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