All of the faux sites are apparently promoted by appropriately cheesy banner ads. The reveal page states, “The advertisement you responded to is a FAKE advertisement posted by the Massachusetts Office of Consumer Affairs and Business Regulation to warn and educate consumers about the work-at-home scams that exist in today’s marketplace. If you had responded to an offer like this, you could’ve been the victim of a scam like many other consumers today.”
Barbara Anthony, Massachusetts Undersecretary of Consumer Affairs and Business Regulation, told The Consumerist, “The Internet allows cyber criminals to get into your living room without even being in the country. Every year consumers lose millions and millions of dollars to cyber-crooks in addition to something more important than money - their personal identity.”
If any Mass. readers have access to screenshots of the ads, please let us know.
Safe drinking water is essential. One in eight people lack access to clean water worldwide. So DDB New York launched an experiental campaign that placed drinking cups next to polluted inner city drains and pipes, driving home the message that access to clean water is a privilege. (more after the break)
This beautiful print advertising comes from Brazil and was done by Paz Comunicacao Estrategica, advertising agency from São Paulo for product: So Acao Solidarity movement (brand: So Acao Solidarity movement) in Brazil. The illustrations are made by “Casa do pixels”. So close to our heart, ... old books should not be thrown away! Donate them. To convey the message, they have positioned some of our classic fairy tales as cast aways into the mean streets of the real world without homes. (more after the break)
Georg Müller from Hessen, Germany is a cool, modern guy. He has high school, can read and write, trained kick boxing, knows all about high-tech devices - and wants to be a farmer. To dispel stereotypes about his dream job, the young man has made a promotional film, “Farmer is what you make of it” ( Bauer ist, was du draus machst ) , that has him brought 10,000 euros and glory and honor at the first “agricultural Oscars”, awards within the framework of the International Green week in Berlin.
The Christmas business is booming. Many consumers want clothing, toys, computers, and flowers that were produced under decent working conditions and are ready to grab for it even deeper into their pockets. Child labor, wages below the subsistence level, unhealthy working conditions and unregulated, excessive working hours: These grievances have millions of workers in the garment, especially in Asian, African and Latin American low-wage countries. The developmental organization in Austria, Südwind (southwind) makes regular attention to these inhumane working conditions and let created a representative study from the Ethical Consumer market research firm Nielsen based on 1000 telephone interviews. The results are available now.
Let see the Barbie graphicks first:
- span Chinese production company, internal Chinese transport 1,90 €
- wages factory workers 0,40 €
- Margin trading, profit shareholders, transport, promotion 14,00 €
- customs duty 0,40 €
- material costs 1,30 €
- final price in the trade 18,00 €
Who earned on Barbie-business?
For Osocio this is off topic but it is so remarkable that I want to share it with you. It is a media project from the tech brand Motorola based on the theme “The Future of Abundance”.
Remarkable because of it’s length. 13 minutes in total. But above all it isn’t about the brand itself. It is a vision on our future.
What’s going to emerge next when social media comes to an end? Key persons who lead the cultural context in Japan got together at the “Social Lab 0.0” to achieve an ambitious objective of finding out what’s beyond social and seeking a rich future. The social network can become vicious or at other times, become an innocent baby. What kind of future will it let us see?
Is abundance really our outlook? Hard to imagine.
The new technologies we face now will evolve into something else. Is social media an intermediate stop?
I saw these videos two weeks ago for the first time and since then I’m confused. More questions than answers. But above all a very important question:
“What does abundance mean to us these days?”
Off topic? It isn’t advertising.
It is about advertising. And consumerism.
A change of 100% you recognize the scene. It’s the hell called IKEA. But it isn’t an indictment against the Swedish brand. It’s more.
Pagina 23 (Page 23) is a stunning short film from young creatives Jeroen Houben, Tim Arts and Stefan van den Boogaard. This is their first effort which immediately resulted in the juryprize and audience award at the 48 Hour Film Project in Utrecht (Netherlands), and nominations in other categories.
Advertisements usually display unruffled domestic happiness. But, as we will see in Page 23, this world looks too good to be true. Behind the beaming smile of fashion models loom adultery and the stifling daily routine.
With the advent of new technology our lives should have become progressively simpler, happier and more connected. But is that what is really happening? Seems that with the myriad gadgets we invent to enable us to stay connected, the more disconnected we become.
We might be attending a stimulating lecture, enjoying a night out with friends, yet our hands are tapping in text.
We might be spending time at the park, watching our toddlers in the playground, but our fingers and our mind are distracted with ‘important’ matters.
We could be sitting in a restaurant, soft music in the background, enjoying dinner with our spouse, yet each of us is glued to our respective phones.
I’m not sure about this. I’m online 12 hours a day mostly and I know it is not always a pleasure for those I live and work with.
Ohr Naava, Women’s Torah Center in New York, ask the world to disconnect your smartphone on October 2 even if only for one hour.
We had the successful example of Earth Day, the day many people in the world turned the lights off for one hour.
In most cases I like to decide what to do myself. And I tried to disconnect one day a week. That didn’t work.
Maybe the day to disconnect isn’t a bad idea at all.
Although I don’t have any economic skills, this is on my mind for a long time. And I was surprised to find this video.
A great reflection about what we are doing with our world.
It is about our overheated lifestyle and needs. It is about crossing the limits. About debt and more debt.
It is the economic bubble which is about to burst.
And between the lines it is about inequality, prosperity and poverty.
The video is from Richard Heinberg, accompanying his book The End of Growth. He don’t give a solution, he give an analysis about our current situation with some historic perspective.
Humanity has reached a fundamental turning point in its economic history. The expansionary trajectory of industrial civilization is colliding with non-negotiable natural limits.
I’m not a fan of the used animation, I’m not a fan either of the, North American style, enormous amount of words. But I’m impressed about explaining our problem in 6:30. Simple and clear.
And a great timing, with the economic recession at the front door.
Human trafficking – it is the new slave trade, an action many of us thought be extinct after the US Civil War. But it is worse than ever, not least because many of the victims hand themselves over to get out of economic and political peril. They want to…
I recently had the privilege of being invited to speak and participate in the 2012 Design Ethos Conference/Do-ference at Savannah College of Art and Design. The creator of the conference, Scott Boylston, is a longtime friend in the relatively small socially conscious design community and I was delighted that…
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About Osocio
Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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