AXE and Coca-Cola sell peace at Super Bowl

Posted by Monica Brasov-Curca | 4-02-2014 08:04 | Category: Activism, Consumerism, Corporate Social Responsibility, Violence, Peace & Conflicts

What can possibly be seen as a heroic move by AXE and Coca-Cola considering the xenophobic social media backlash that followed the airing of both commercials about peace and love, selling peace, might have actually worked. 

AXE and Coca-Cola sell peace at Super Bowl

AXE and Coca-Cola sell peace at Super Bowl

AXE, Coca-Cola
Bartle Bogle Hegarty

Read more | Post comment (0)

Fresh Air by Dupé

Posted by Adam Valvasori | 5-11-2013 16:30 | Category: Consumerism, Corporate Social Responsibility, Government, Health

Fresh Air by Dupé

That’s right! You don’t need to worry about bothersome pollution anymore! At long last you can buy your own personal, clean, organic air in an easy to transport jar thanks to Dupé. Other innovative lifestyle products on offer at this new chic, pop-up store in Melbourne, Australia include:

  • Good vibrations (snack sized)
  • Moonlight (bottled in February)
  • Bona Fide Well Wishing (selected from the sweetest monks at the highest intellectual planes.)
  • Eco-friendly Little Rays of Sunshine (Available in two sizes!)

Watch the video:


Yarra Valley Water

Read more | Post comment (0)

Feeding America PSA

Posted by Tatjana Vukic | 6-09-2013 18:16 | Category: Consumerism, Poverty

The United States Department of Agriculture (USDA) announced three days ago that nearly 16 million children in America face hunger.
The PSAs were launched on September 5, as part of Hunger Action Day, which kicks off September as Feeding America’s Hunger Action Month. (more after the break)



Read more | Post comment (0)

Demand Conflict Free Electronics

Posted by Noah Scalin | 12-06-2013 20:54 | Category: Consumerism, Design, Education, Peace & Conflicts


Demand Conflict Free Electronics is an awareness campaign designed by Matt Wilson as the final major of his B.A Hons Degree from Plymouth College of Art in the UK. His goal is to educate people about conflict minerals being used in electronics. More information on the project can be found on his Behance page HERE.



Any agencies/NGOs out there interested in making this into something more than a student project?

Matt Wilson

Read more | 1 x video | 2 x print | Post comment (0)

“Buycott” app reads the corporate DNA of things you buy

Posted by Tom Megginson | 15-05-2013 19:31 | Category: Consumerism


Are you comfortable doing business with the Koch Brothers, and giving them more money for their right wing political lobbying? Do you want to buy in to Monsanto’s efforts to modify and aggressively patent the genetics of staple food crops?

Those are personal decisions in a free market economy. But to be a rational consumer, you need more information than can be found on product packaging. Since large corporations often grow by absorbing smaller brands, often you have no idea where your dollars are ending up.

Los Angeles-based programmer Ivan Pardo would like to change that with a new app, called “Buycott”.

According to Forbes:

You can scan the barcode on any product and the free app will trace its ownership all the way to its top corporate parent company, including conglomerates like Koch Industries.

Once you’ve scanned an item, Buycott will show you its corporate family tree on your phone screen. Scan a box of Splenda sweetener, for instance, and you’ll see its parent, McNeil Nutritionals, is a subsidiary of Johnson & Johnson.

Even more impressively, you can join user-created campaigns to boycott business practices that violate your principles rather than single companies. One of these campaigns, Demand GMO Labeling, will scan your box of cereal and tell you if it was made by one of the 36 corporations that donated more than $150,000 to oppose the mandatory labeling of genetically modified food.

Buycott (app)

Read more | 1 x other | Post comment (0)

Happy Meat

Posted by Marc van Gurp | 7-01-2013 21:59 | Category: Consumerism, Design

type-b - Happy Meat

Nice project from type-b. They combined food with toys in this animation.

type-b: “While the meat processing industry strips all features and personality of their product, the toy industry simply magnifies and exaggerates these characteristics.
Combining efficiency, functionality and aesthetics, assembling both derivatives into something new.”

Hat tip to Nils.

Read more | Post comment (0)

They will come for us, and they are right

Posted by Marc van Gurp | 6-01-2013 18:09 | Category: Consumerism, Corporate Social Responsibility, Environment

Steve Cutts is looking at mans relationship with the natural world

Look in the mirror and ask your self: “Are we doing this?”
The animation is from freelance artist Steve Cutts. It’s his look at mans relationship with the natural world. And I think he is right. Unfortunately.
And if we continue like this ‘they’ will come for us, and they are right.

Music: In the Hall of the Mountain King by Edvard Grieg.

Read more | Post comment (0)

This is the story of your food

Posted by Marc van Gurp | 12-07-2012 20:26 | Category: Consumerism, Corporate Social Responsibility, Poverty, Developing World

“Not everything is meant to travel.
Choose local food.”

New work from Latte Creative in their recognizable style.
It is for Food We Want, an European campaign multistakeholer. It is a campaign to raise information, awareness and lobby to promote small-scale family farming and sustainable agri-food systems as a key solution to tackling hunger, as well as addressing poverty and climate change issues.
The campaign, funded by European Union, is taking place in 8 countries (Italy, Poland, Portugal, Spain, Uk, Kenya, Mozambique, Tanzania), with the objective of sharing ideas, promoting common solutions and stimulating a public debate on the future of food.

According to the UN Food and Agriculture Organisation (FAO), we are already producing one and a half times the amount of food needed to provide everyone in the world with an adequate and nutritious diet, yet one in seven people is suffering from hunger.

Related Fair Trade posts:
- eFTe: people, thinking, acting and everyday consumer
- Two Weeks of Fair Trade
- The Story of Food
- I wear only sweat but at least it’s mine
- Fair Trade shouldn’t be this difficult
- Fair Trade explained in under two minutes
- The New George Clooney Nespresso Ad… Sort Of
- Clean Clothes Campaign - Fair Trade Christmas Gifts
- The (almost) naked truth about Swiss uniforms

Food We Want: This is the story of your food

Latte Creative

Read more | Post comment (2)

“Citizen Capitalism” makes you responsible for your world

Posted by Tom Megginson | 25-06-2012 20:38 | Category: Consumerism

I’ve always maintained that those of us who live in capitalist democracies are responsible for the world we live in. Despite the underground forces of corruption and manipulation, we still have a vote and we still have a dollar to spend.

That’s the idea behind “Citizen Capitalism”, a movement founded in Toronto by adman Andy Macaulay (formerly of Zig) Ontario College of Art and Design University (OCAD) instructor Anne Sutherland, and magazine editor Beth Thompson.

From their “Purpose” page:

Isn’t it ironic that while the world has never been plagued with such deep and far-reaching challenges as it is today, the solutions to our very survival will ultimately be driven by little actions taken every day by you and me. By the choices we make as citizens — to vote at election time, to take an active role in our communities by volunteering or shopping local, to be mindful of how and why we consume.

Governments will change regulations because we as citizens will vote them out if they don’t. They can be a powerful utility for change, but it’s up to us to use them properly.

Business will prosper by heeding the interests of all its stakeholders, or we as citizens will buy from their competitors.

It will be nothing short of a reboot of the operating system underlying our economy and our way of life. Change will be driven by us, as individuals. As consumers. As voters. As shareholders. As employees. Behold the birth of citizen capitalism, the salve for a hurting world that will also provide smart business with the greatest opportunity for innovation and profit since the invention of the steam engine.

[more after the break]



Citizen Capitalism

Read more | 1 x video | Post comment (0)

Scamming consumers to educate them about online scams

Posted by Tom Megginson | 16-05-2012 17:24 | Category: Consumerism


We’ve all seen these types of web sites, promising weight loss, easy money and other things. But this one is not what it seems.

Click any navigation on the page, and it takes you here:


This online campaign by the Massachusetts Office of Consumer Affairs and Business Regulation alerts consumers about common scam web sites by creating some of their own.

In addition to Flabkiller (above) the campaign site, topmassachusettsdeals.com, hosts:

ModExperts (fake loan modification services)
DebtMenders (fake debt relief)
Envelope Elf (a work-at-home scam)
Deals R Us (a “win a prize” scam)
At-Home Biller (fake medical billing offer)

All of the faux sites are apparently promoted by appropriately cheesy banner ads. The reveal page states, “The advertisement you responded to is a FAKE advertisement posted by the Massachusetts Office of Consumer Affairs and Business Regulation to warn and educate consumers about the work-at-home scams that exist in today’s marketplace. If you had responded to an offer like this, you could’ve been the victim of a scam like many other consumers today.”

Barbara Anthony, Massachusetts Undersecretary of Consumer Affairs and Business Regulation, told The Consumerist, “The Internet allows cyber criminals to get into your living room without even being in the country. Every year consumers lose millions and millions of dollars to cyber-crooks in addition to something more important than money - their personal identity.”

If any Mass. readers have access to screenshots of the ads, please let us know.

Related Osocio post: The world’s worst web site hawks “Sweet Norwegian Deals”

Top Massachusetts Deals (Massachusetts Office of Consumer Affairs and Business Regulation campaign site)
The Consumerist

Read more | Post comment (0)

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

From the archive: This cancer-fighting warrior wears a pink tutu

This cancer-fighting warrior wears a pink tutu

Read more

image of a graduation cap

Recent in Academy

Is this eating disorder ad too sexy?

It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin. When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse…
Read more

Book review: Hidden Persuasion

33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio.  We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first question. And we often judge a campaign based on professional principles…
Read more

Osocio on Twitter

Osocio on Pinterest

Search the non-profit web

Search through Osocio selected websites about social advertising, marketing, fundraising, ngo's and other on topic resources.

News aggregated from our favourite blogs

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)