The best of non-profit advertising and marketing for social causes

Corporate Social Responsibility

We have 153 blogposts in the field of Corporate Social Responsibility. It is also called CSR, corporate citizenship or sustainable responsible business.

  • Men: Deadpool wants you to check your happy sack for cancer

    By on 1 February 2016

    “That bag of beans bouncing around in your hand could be trying to kill you.” Deadpool is a fictional superhero played by Ryan Reynolds in an upcoming film from Marvel. The character, whose alter ego is Wade Wilson, former special forces...

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  • Charity Ovarian Cancer Canada cancer charity shows off its #Ladyballs

    Canadian cancer charity shows off its #Ladyballs

    By on 31 January 2016

    It’s a genuinely funny ad, but viewers seem split on whether it’s fighting or promoting a certain kind of sexism. #Ladyballs is an awareness and fundraising campaign for Ovarian Cancer Canada (OCC) by Grey4Good, a division of Grey Canada . OCC says that...

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  • Breastfeeding advocacy

    Breastfeeding advocacy: The new way to objectify boobs

    By on 29 January 2016

    (The campaign “in situ” photos, appearing at the bottom of this post, show bare female nipples just in case your workplace is sensitive about that kind of thing.) Here at Osocio, we have blogged repeatedly about the attempts by advertisers...

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  • #BellLetsTalk Day: Dialogue, Brands, and Microdonations

    By on 27 January 2016

    It’s Bell Let’s Talk Day in Canada, which means that telecommunications giat Bell Canada is promising a 5¢ donation for every text message or long-distance phone call sent on their network, or Tweet with the hashtag #BellLetsTalk, or share of...

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  • Turning expensive Stella beer into water.

    Turning expensive beer into water.

    By on 26 January 2016

    This new campaign and initiative from Stella throws a lot of money and work at something very simple: water. Still the simplest resource that too many of us don’t have access to. But still. Overblown, humourless script? Check. Incredibly...

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  • What's Your Kegel Face

    What’s Your Kegel Face?

    By on 3 November 2015

    Oh boy, there is a word for it. It is the exercise for the millions of people who leak when they laugh, sneeze, cough or Zumba. It’s called the Kegel exercise. It was first described in 1948 by Arnold Kegel according...

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  • The seller is honest about this phone. Would you buy it?

    The seller is honest about this phone. Would you buy it?

    By on 2 November 2015

    Some social experiments really miss the point. Others are a direct hit. Like this experiment from Oslo in Norway. Passers-by are approached by sellers with an honest story about a smartphone. The phone is incredible cheap. But it is...

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  • Alerta de Buraco Results Concessionaire Renault Brazil

    Glow in the Dark Guerrilla for Road Safety in Brazil

    By on 16 August 2015

    This Guerrilla project was done for Renault in Brazil. The idea was to help drivers protect their tires in a country where the roads contain a lot of damages. It was done in a very simple and useful way with fluorescent paint which has...

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  • Yili Milk Stand Up For The Pregnant

    Chinese Dairy Producer Stand Up for the Pregnant

    By on 5 August 2015

    Great illustrations made by Shiyang He for the Chinese dairy producer Yili. The association of milk and pregnancy is evident and the Chinese creative director makes the link even stronger with a social responsible twist. The mother with the baby in the belly...

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  • Gay Pride Canal Parade Pridestream

    Anyone can join Amsterdam Gay Pride in a live full 360° view

    By on 31 July 2015

    While participating in a Gay Pride at most parts of the world is a dangerous thing to do, the Amsterdam Canal Parade is embraced by many Dutch brands. What started as a march about sexual diversity has become a major commercial...

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