The best of non-profit advertising and marketing for social causes

Corporate Social Responsibility

We have 161 blogposts in the field of Corporate Social Responsibility. It is also called CSR, corporate citizenship or sustainable responsible business.

  • Grey For Good Singapore I SEA App

    Grey Singapore wins Bronze Lion for failed App

    By on 21 June 2016

      Well, isn’t that awkward. ADWEEK reports that Grey For good Singapore’s I SEA App, intended to use “the power of crowdsourcing to monitor the vast sea and make an impossible task possible” has been removed from Apple’s iTunes a few hours before...

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  • Selling Brotherhood: The DNA Journey

    Selling Brotherhood: The DNA Journey

    By on 15 June 2016

    Muslim, Gay, Terrorist, Christian, Black, Brown, Refugee, Foreigner… the walls that divide us have many names. Each name comes with a perceived value and worth. After the recent tragedy #Orlandoshooting in Florida, I wonder if we have gotten closer to...

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  • Greenpeace Chile Campaign

    People react and pay back with fish emoji’s #GobiernoPasaoAPescao

    By on 18 May 2016

    In recent years, we have not seen too many fast reaction activism campaigns. Generally, campaigns are part of a complex NGO’s planning work. That’s why this social media action caught your attention, because in addition to a social and...

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  • Life imitates art as Canadian Armed Forces Tweets LGBT kiss #IDAHOT

    By on 18 May 2016

    Four years ago, I posted about filmmaker Mike Buonaiuto’s touching ad about LGBT rights. It featured a “first kiss” between a returning UK serviceman and his male partner: Today, on International Day Against Homophobia, Transphobia, and Biphobia, the Canadian Armed...

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  • The Alphabet of Illiteracy

    By on 26 March 2016

    A lovely campaign from Project Literacy, an initiative backed by education publisher Pearson, about the lifelong, and life-changing impacts of illiteracy. Simple, strong and beautifully made using real sculptures to illustrate every letter, and every point. Agency: FCB Sculptures: Wilfrid Wood

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  • “Switch sides” — a message to advertising creatives

    By on 26 March 2016

    My own GOOD Agency has been an unfashionable part of London for years — except that we’ve recently been joined by many of the UK’s biggest and most famous ad agencies. From Ogilvy to AMV, from Cheil to JWT they’ve...

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  • Prom dresses made of condoms promote safer sex

    Prom dresses made of condoms promote safer sex

    By on 25 March 2016

    A fascinating stunt by Adolescent Health Project & the Women’s Fund of Omaha in Nebraska, USA, is putting safer sex front-and-centre as local teens shop for prom dresses. Proms, or formal high school dance parties, are an American tradition that...

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  • Forbrukerradet apps can sell your data

    And if they sell your private pictures on the street?

    By on 23 February 2016

    Most of us know that the use of a smartphone totally violates our privacy. The Norwegian Consumer Council did a survey on the subject with the outcome that only half of us have confidence that apps handle our personal information in...

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  • Men: Deadpool wants you to check your happy sack for cancer

    By on 1 February 2016

    “That bag of beans bouncing around in your hand could be trying to kill you.” Deadpool is a fictional superhero played by Ryan Reynolds in an upcoming film from Marvel. The character, whose alter ego is Wade Wilson, former special forces...

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  • Charity Ovarian Cancer Canada cancer charity shows off its #Ladyballs

    Canadian cancer charity shows off its #Ladyballs

    By on 31 January 2016

    It’s a genuinely funny ad, but viewers seem split on whether it’s fighting or promoting a certain kind of sexism. #Ladyballs is an awareness and fundraising campaign for Ovarian Cancer Canada (OCC) by Grey4Good, a division of Grey Canada . OCC says that...

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