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New Budweiser PSA isn’t a dog’s breakfast

Posted by Tom Megginson | 22-09-2014 14:00 | Category: Corporate Social Responsibility

New Budweiser PSA isn't a dog's breakfast

I was ready to dislike this anti-drunk-driving PSA from Anheuser-Busch. It just seemed so manipulative from the start. But the ending totally redeemed it:



Advertiser:
Budweiser (Anheuser-Busch)

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The Dancing Traffic Light

Posted by Marc van Gurp | 16-09-2014 13:00 | Category: Corporate Social Responsibility, Road safety

Smart: The Dancing Traffic Light.

Very smart from Smart, the car brand. The latest campaign is FOR, it is about positivity and urban mobility. Against something, it is the easy way. ‘FOR’ is an institution that can change the world.
Nothing new here, it is one of the key factors of behaviour change.

The dancing traffic light is an idea as simple as it can be it. It is the threshold of conscious and unconscious influencing. A technique which is usually more effective than a road safety campaign. That is the claim of the car brand, 81% more people stopped at the red light. Very smart.
The campaign hashtag is #WhatAreYouFOR.




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In this video ATM stands for Automated Thanking Machine #TDThanksYou

Posted by Marc van Gurp | 6-08-2014 19:04 | Category: Corporate Social Responsibility, Social aid

TD Bank Group: Automated Thanking Machine

This viral is the typical tearjerking marketing and I must admit that I was also hit while watching the video.

The Canadian TD Bank Group is doing an annual customer appreciation day and this year they did it with their ATM transformed into an Automated Thanking Machine.
Specially invited customers thought they were coming in for a focus group for a new ATM.

Watch the - 7.5 million views until now - video below. Today.com has the story.

Hat tip @gibarra!




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Tell her she’s pretty… brilliant - #InspireHerMind

Posted by Oriana Lauria | 27-06-2014 19:00 | Category: Corporate Social Responsibility, Education, Women's Issues

This is the first post from Oriana Lauria, our blog friend at Clicktivist. It’s the hub to discuss and dissect the successes, failures, and practices of online activism.

Verizon: Tell her she’s pretty… brilliant - #InspireHerMind

Women make up half of the workforce in the US, but only less than 25% of STEM jobs (Science, Technology, Engeneering and Math).

Fingers are usually pointed at companies, for not providing equal gender opportunities, or at women themselves, for not pursuing science degrees.

This powerful ad from Verizon and Makers tells a different story, showing how parents could unintentionally discourage science interest in girls, and asking them to #InspireHerMind.




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Inglorious Fruit & Veg

Posted by Reuben Turner | 26-06-2014 13:14 | Category: Consumerism, Corporate Social Responsibility

Every year we throw millions of tons of perfectly edible fruit & vegetables away because it doesn’t look right. A huge cost to producers, a huge waste of healthy, inexpensive food and a scandal in a world where a billion of us go to bed hungry every night. French supermarket Intermarche introduced a new sub-brand ‘inglorious fruit & vegetables’ to make these ugly veg heroic, and sold them at a 30% discount rather than throwing them away.

Intermarche introduced a new sub-brand inglorious fruit & vegetables: Ugly Carrot.

(After the jump for more ads, plus original French)



Advertiser:
Intermarche
Agency:
marcel, Paris

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Cute sunscreen ad compares sunbathing to casual sex

Posted by Tom Megginson | 17-06-2014 21:07 | Category: Corporate Social Responsibility

Sun Bum: Cute sunscreen ad compares sunbathing to casual sex.

While it’s essentially a product ad, this “PSA” by Florida skincare company Sun Bum is a sweet take on responsible hedonism:



Advertiser:
Sun Bum
Agency:
Yours? Link to reference in the comments.
Source:
Press Release

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Brandalism, the biggest subvertising campaign in UK history

Posted by Marc van Gurp | 15-05-2014 19:30 | Category: Activism, Corporate Social Responsibility

Brandalism, the biggest subvertising campaign in UK history

Brandalism started in July 2012 with a small team in a van. It is a revolt against corporate control of the ‘visual realm’.
Now they have teams in 10 UK cities to take back public advertising space.

The most recent takeover was earlier in May this year with the reclamation of over 360 advertising spaces with hand made original art works submitted by 40 international artists.
According to Brandalism It is the biggest anti-advertising campaign in UK history.

From the Brandalism website:
Advertising at its most basic is about explaining why one particular product is faster, stronger or cheaper than its rivals. But these kind of adverts are a rare breed nowadays, mostly to be found stalking the barren wastelands of daytime television or local newspapers, selling things like adjustable mops and leather sofas. This kind of marketing are to the modern advertisement what a primitive flint spear is to a stealth bomber.

Hat tip for our friends at Clicktivist.




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Snack manufacturer gives a positive response to hate

Posted by Marc van Gurp | 7-04-2014 11:00 | Category: Corporate Social Responsibility, Discrimination

Honey Maid response to hate: love.

Honey Maid, the snack manufacturer, did a campaign recently with all kind of families. Not only traditional families but also interracial and same-sex couples. And they received a lot of negative comments.
They asked two artists to give a positive answer. See what they did.



Source:
Joop

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Beer Brand Fighting the Neknomination Stupidity

Posted by Marc van Gurp | 27-03-2014 17:00 | Category: Corporate Social Responsibility, Drugs

Neknomination is one of the latest hypes. It’s a drinking game where youngsters challenge each other to drink a lot of alcohol in a special way. And the finale is that it should be shared on the various social media channels. It is the ultimate stupidity, and very dangerous too.
Belgian / Scottisch beer brand Gordon Finest Beers wanted to do something to end that madness immediately. They now give youngsters a chance to give an intelligent, yet cool answer to a neknomination, without doing anything stupid or dangerous.

Gordon: “It seems, somewhere in a place called internet, it has become a hype to drink loads of beer, do something funny, crazy or dangerous, film all that and share it on Facebook. And then, nominate people to do the same. Well, we believe that is just weird. And pointless. And above all, dangerous. Time to give a decent answer. An answer that has nothing to prove. And that doesn’t waste any great beer. Time to end this Neknomination.”

On the campaign website www.ntpnomination.com everyone who is nominated or just want to react to this madness can make a movie and share it amongst friends.

You have nothing to prove is the claim in the movie. And it fits well on the beer brand slogan: “Men don’t need to prove themselves, just to deserve a nice beer”.

See my example here or try it for yourself.

Gordon Finest Beers:



Advertiser:
Gordon Finest Beers
Agency:
10

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Burlington, you’re sick!

Posted by Marc van Gurp | 12-03-2014 22:10 | Category: Corporate Social Responsibility

image

I’m speechless. I’ve seen a lot of shock campaigns. But this French spot from sock brand Burlington exceed all bounds of decency.
That needs no explanation.
I know I’m helping the brand with the buzz. And I hate that. That’s why I keep it short: Burlington, you’re sick. Very sick.

Maybe the name of the agency explains it all: Pain Surprises.



Source:
Il était une pub

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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