The best of non-profit advertising and marketing for social causes

Corporate Social Responsibility

We have 166 blogposts in the field of Corporate Social Responsibility. It is also called CSR, corporate citizenship or sustainable responsible business.

  • Celebrities need a new way to make a difference

    Celebrities need a new way to make a difference

    By on 17 January 2017

    Remember when a bunch of celebrities used their massive social influence to swing a US presidential election? Yeah, didn’t quite happen. But that hasn’t stopped another group of stars — Emma Stone, Natalie Portman, Amy Adams, Matthew McConaughey, Chris Pine, Hailee...

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  • Censorship of #AsAmericanAs ads proves their point

    By on 17 January 2017

    Fusion Media Group recently hired New York agency SS+K to produce a series of posters about American diversity. When they tried to have them placed in out-of-home locations in major US cities, to their surprise several iterations were rejected by...

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  • Burger King drives home a literacy message at the drive-through

    By on 29 September 2016

    A few years ago, Marc and I had some April Fool’s Day fun with Osocio, pretending that we had been acquired by McDonald’s. For the day, we ran posts about how great McDonald’s was on corporate social responsibility and,...

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  • Richard Branson Vs. capital punishment: #DeathPenaltyFail

    By on 25 August 2016

    Baby-boomer’s-baby-boomer and entrepreneur Richard Branson has backed a global campaign against capital punishment: #DeathPenaltyFail. #DeathPenaltyFail https://t.co/RvDPkSYKHs pic.twitter.com/8VxVHgjADV — Richard Branson (@richardbranson) August 25, 2016 Using his massive media empire, Branson has focussed his sights especially on the United States as...

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  • Pride Fries Acart Communications

    Would you like some Pride with that? #PrideFries

    By on 16 August 2016

    This is my own team’s work, but it was so much fun to make I just had to share here: As a downtown Ottawa agency, Acart Communications is located in what is now known as “The Village” — the...

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  • Grey For Good Singapore I SEA App

    Grey Singapore wins Bronze Lion for failed App

    By on 21 June 2016

      Well, isn’t that awkward. ADWEEK reports that Grey For good Singapore’s I SEA App, intended to use “the power of crowdsourcing to monitor the vast sea and make an impossible task possible” has been removed from Apple’s iTunes a few hours before...

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  • Selling Brotherhood: The DNA Journey

    Selling Brotherhood: The DNA Journey

    By on 15 June 2016

    Muslim, Gay, Terrorist, Christian, Black, Brown, Refugee, Foreigner… the walls that divide us have many names. Each name comes with a perceived value and worth. After the recent tragedy #Orlandoshooting in Florida, I wonder if we have gotten closer to...

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  • Greenpeace Chile Campaign

    People react and pay back with fish emoji’s #GobiernoPasaoAPescao

    By on 18 May 2016

    In recent years, we have not seen too many fast reaction activism campaigns. Generally, campaigns are part of a complex NGO’s planning work. That’s why this social media action caught your attention, because in addition to a social and...

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  • Life imitates art as Canadian Armed Forces Tweets LGBT kiss #IDAHOT

    By on 18 May 2016

    Four years ago, I posted about filmmaker Mike Buonaiuto’s touching ad about LGBT rights. It featured a “first kiss” between a returning UK serviceman and his male partner: Today, on International Day Against Homophobia, Transphobia, and Biphobia, the Canadian Armed...

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  • The Alphabet of Illiteracy

    By on 26 March 2016

    A lovely campaign from Project Literacy, an initiative backed by education publisher Pearson, about the lifelong, and life-changing impacts of illiteracy. Simple, strong and beautifully made using real sculptures to illustrate every letter, and every point. Agency: FCB Sculptures: Wilfrid Wood

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