The best of non-profit advertising and marketing for social causes

Corporate Social Responsibility

We have 157 blogposts in the field of Corporate Social Responsibility. It is also called CSR, corporate citizenship or sustainable responsible business.

  • The Alphabet of Illiteracy

    By on 26 March 2016

    A lovely campaign from Project Literacy, an initiative backed by education publisher Pearson, about the lifelong, and life-changing impacts of illiteracy. Simple, strong and beautifully made using real sculptures to illustrate every letter, and every point. Agency: FCB Sculptures: Wilfrid Wood

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  • “Switch sides” — a message to advertising creatives

    By on 26 March 2016

    My own GOOD Agency has been an unfashionable part of London for years — except that we’ve recently been joined by many of the UK’s biggest and most famous ad agencies. From Ogilvy to AMV, from Cheil to JWT they’ve...

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  • Prom dresses made of condoms promote safer sex

    Prom dresses made of condoms promote safer sex

    By on 25 March 2016

    A fascinating stunt by Adolescent Health Project & the Women’s Fund of Omaha in Nebraska, USA, is putting safer sex front-and-centre as local teens shop for prom dresses. Proms, or formal high school dance parties, are an American tradition that...

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  • Forbrukerradet apps can sell your data

    And if they sell your private pictures on the street?

    By on 23 February 2016

    Most of us know that the use of a smartphone totally violates our privacy. The Norwegian Consumer Council did a survey on the subject with the outcome that only half of us have confidence that apps handle our personal information in...

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  • Men: Deadpool wants you to check your happy sack for cancer

    By on 1 February 2016

    “That bag of beans bouncing around in your hand could be trying to kill you.” Deadpool is a fictional superhero played by Ryan Reynolds in an upcoming film from Marvel. The character, whose alter ego is Wade Wilson, former special forces...

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  • Charity Ovarian Cancer Canada cancer charity shows off its #Ladyballs

    Canadian cancer charity shows off its #Ladyballs

    By on 31 January 2016

    It’s a genuinely funny ad, but viewers seem split on whether it’s fighting or promoting a certain kind of sexism. #Ladyballs is an awareness and fundraising campaign for Ovarian Cancer Canada (OCC) by Grey4Good, a division of Grey Canada . OCC says that...

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  • Breastfeeding advocacy

    Breastfeeding advocacy: The new way to objectify boobs

    By on 29 January 2016

    (The campaign “in situ” photos, appearing at the bottom of this post, show bare female nipples just in case your workplace is sensitive about that kind of thing.) Here at Osocio, we have blogged repeatedly about the attempts by advertisers...

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  • #BellLetsTalk Day: Dialogue, Brands, and Microdonations

    By on 27 January 2016

    It’s Bell Let’s Talk Day in Canada, which means that telecommunications giat Bell Canada is promising a 5¢ donation for every text message or long-distance phone call sent on their network, or Tweet with the hashtag #BellLetsTalk, or share of...

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  • Turning expensive Stella beer into water.

    Turning expensive beer into water.

    By on 26 January 2016

    This new campaign and initiative from Stella throws a lot of money and work at something very simple: water. Still the simplest resource that too many of us don’t have access to. But still. Overblown, humourless script? Check. Incredibly...

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  • What's Your Kegel Face

    What’s Your Kegel Face?

    By on 3 November 2015

    Oh boy, there is a word for it. It is the exercise for the millions of people who leak when they laugh, sneeze, cough or Zumba. It’s called the Kegel exercise. It was first described in 1948 by Arnold Kegel according...

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