That’s right! You don’t need to worry about bothersome pollution anymore! At long last you can buy your own personal, clean, organic air in an easy to transport jar thanks to Dupé. Other innovative lifestyle products on offer at this new chic, pop-up store in Melbourne, Australia include:
Good vibrations (snack sized)
Moonlight (bottled in February)
Bona Fide Well Wishing (selected from the sweetest monks at the highest intellectual planes.)
Eco-friendly Little Rays of Sunshine (Available in two sizes!)
It’s one of the biggest past-times in the world, and has bigger budgets than the movie industry. But gaming feels like the final frontier for social cause and NGO marketing. That’s changing, however.
The Red Cross has launched an international partnership with Electronic Arts, makers of the game Sim City. Now, when disaster such as a tornado, earthquake or hurricane hits your virtual town, you’ll be able to buy a Red Cross intervention team who will treat your Sims for their injuries. After development costs have been taken into account, Electronic Arts will donate at least $100,000 to each national Red Cross taking part – for them to spend on real humanitarian interventions.
Björn Borg, the famous underwear brand, recently launched a campaign named Get It On. It’s underwear developed to raise awareness around HIV.
One Euro per sold underwear supports the MTV Staying Alive Foundation and an extra fun limited edition tandem pant – a pair of underwear with room for two – is sold with a 100% of the proceeds supporting the MTV Staying Alive Foundation.
The idea of Double Underwear isn’t new as Osocio blogger Tom told me. But as far as I know it’s the first time used in a HIV prevention campaign. Good choice to use it because of it’s relevancy. And it brings us a very funny campaign visual.
Björn Borg Head of Design, James Lee gives an overview on the GET IT ON limited collection and tandem pant:
Gorgeous and incredible advertisement from Thai communication provider TrueMove H.
Giving without expecting anything in return is the best communication. The campaign video features a small act of kindness that would unexpectedly be returned after 30 years.
This video will be shared a lot the next few weeks.
This new anti-obesity ad from Coca-Cola proposes a short-cut to living a longer, healthier and more active life – ‘live like Grandpa’.
Smoking like a chimney, drinking like a fish and working in a factory with hazardous materials not included (that would be living like *my* grandpa). Joking aside, I really like the comparison and the simplicity. As Futerra would have it, it’s about an inspiring alternative not a sacrifice.
This ad is nominated for the NRC Charity Award (Dutch newspaper). It is from Oikos. They aim is to raise awareness about tax justice.
This subject has been receiving a great deal of attention in the Netherlands due to the country’s own image of being a tax haven.
A company must pay tax where it operates. Because there is more money for education, health care and infrastructure. In Europe but also in Africa.
Mark van Luyk, creative director/ photographer from agency BrandOutLoud: “It was a challenge to create a concept with an edge; without being demeaning or disrespectful towards the subjects and target audiences. This is why we decided to use humour – with a touch of down-to-earth observation – to make this subject more tangible for a broad audience.”
Over the years, Oikos has launched several nationwide promotions in support of international campaigns. This current ‘Tax Justice’ campaign, which BrandOutLoud developed with them, is their latest.
We’ve written a lot, over the years, about how anti-cancer campaigns often use fundraising or awareness for then cause as an excuse to sexually objectify women. (Not to mention animal rights!)
Well, here’s one for AIDS: “Staring is Caring,” sponsored by fashion label SuperTrash. On a site whose loading time will tax all but the most patient netizen, users are invited to stare at the shapely legs of three models: Olcay Gulsen, Tess Milne and Anna Nooshin. You can scroll up, but just to the hemline of her each’s short skirt. Users are then invited to buy the skirt for € 29.95 ($39.07 USD) to support educational and development efforts aimed at preventing AIDS in the women of Godino, Ethopia.
Coca-Cola in Australia don’t want a refundable 10c to each bottle. That’s why Greenpeace came with this campaign video earlier this month.
A Cash for Containers system based on a 10 cent refund is the best, proven way to boost recycling, reduce litter and help save taxpayers money according to Greenpeace.
The organisation visualised the plastic waste problems with scenes we know from the impressive but sad stories from Message from the Gyre.
But Greenpeace is not only battling with the Coca-Cola. Also with Channel Nine who pulled the ad.
Dove’s Canadian agency, Ogilvy Toronto, just keeps setting the standard for “virtuous” brand advertising. After pranking Art Directors with a Photoshop Action that undid their work on women’s bodies, and a powerful outdoor installation about girls’ body image, they’ve now hired a forensic sketch artist to show women just how bad their self image is:
Time Square in New York is one of the most famous advertising spots. The Bank of America is one of the advertisers with their own spot.
Last weekend the bank used its Times Square billboard to feature its partnership with 12 of their nonprofit partners.
In this post you see the ads from the Special Olympics.
The other partners: Habitat for Humanity, Goodwill Industries, Vital Voices, Feeding America, Just Food, United Way Worldwide, Big Brothers Big Sisters of America, Year Up, Wounded Warrior Project, CURE Epilepsy, Citizen’s Committee for New York City, Police Athletic League.
Alyse Nelson, President and CEO of Vital Voices: “Getting your logo and mission promoted on the iconic Times Square billboard is an amazing opportunity for a nonprofit like Vital Voices. This is a demonstration of how the bank partners with nonprofits and helps promote the valuable work we are doing together with leadership and mentoring to empower women around the world.”
The ads also puts in the nonprofits’ social media details so people can follow and learn more.
The bank offered a great opportunity for nonprofits. I love to see more Corporate Social Responsibility this way.
It’s Mental Health Awareness Week in several countries, so it seemed like the right time to share this series of illustrations by Toby Allen, titled “Real Monsters”: Although it could be misconstrued as literally demonizing people with mental illness, the externalization of the various disorders as evil creatures who prey…
In early October 2013 a boat filled with African migrants sank off of the Italian island of Lampedusa, killing at least 111 people, and more than 200 are still missing. Friday the 4th of October 2013, was declared a day of mourning in Italy. The event has brought much introspection…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.