Björn Borg, the famous underwear brand, recently launched a campaign named Get It On. It’s underwear developed to raise awareness around HIV.
One Euro per sold underwear supports the MTV Staying Alive Foundation and an extra fun limited edition tandem pant – a pair of underwear with room for two – is sold with a 100% of the proceeds supporting the MTV Staying Alive Foundation.
The idea of Double Underwear isn’t new as Osocio blogger Tom told me. But as far as I know it’s the first time used in a HIV prevention campaign. Good choice to use it because of it’s relevancy. And it brings us a very funny campaign visual.
Björn Borg Head of Design, James Lee gives an overview on the GET IT ON limited collection and tandem pant:
Gorgeous and incredible advertisement from Thai communication provider TrueMove H.
Giving without expecting anything in return is the best communication. The campaign video features a small act of kindness that would unexpectedly be returned after 30 years.
This video will be shared a lot the next few weeks.
This new anti-obesity ad from Coca-Cola proposes a short-cut to living a longer, healthier and more active life – ‘live like Grandpa’.
Smoking like a chimney, drinking like a fish and working in a factory with hazardous materials not included (that would be living like *my* grandpa). Joking aside, I really like the comparison and the simplicity. As Futerra would have it, it’s about an inspiring alternative not a sacrifice.
This ad is nominated for the NRC Charity Award (Dutch newspaper). It is from Oikos. They aim is to raise awareness about tax justice.
This subject has been receiving a great deal of attention in the Netherlands due to the country’s own image of being a tax haven.
A company must pay tax where it operates. Because there is more money for education, health care and infrastructure. In Europe but also in Africa.
Mark van Luyk, creative director/ photographer from agency BrandOutLoud: “It was a challenge to create a concept with an edge; without being demeaning or disrespectful towards the subjects and target audiences. This is why we decided to use humour – with a touch of down-to-earth observation – to make this subject more tangible for a broad audience.”
Over the years, Oikos has launched several nationwide promotions in support of international campaigns. This current ‘Tax Justice’ campaign, which BrandOutLoud developed with them, is their latest.
We’ve written a lot, over the years, about how anti-cancer campaigns often use fundraising or awareness for then cause as an excuse to sexually objectify women. (Not to mention animal rights!)
Well, here’s one for AIDS: “Staring is Caring,” sponsored by fashion label SuperTrash. On a site whose loading time will tax all but the most patient netizen, users are invited to stare at the shapely legs of three models: Olcay Gulsen, Tess Milne and Anna Nooshin. You can scroll up, but just to the hemline of her each’s short skirt. Users are then invited to buy the skirt for € 29.95 ($39.07 USD) to support educational and development efforts aimed at preventing AIDS in the women of Godino, Ethopia.
Coca-Cola in Australia don’t want a refundable 10c to each bottle. That’s why Greenpeace came with this campaign video earlier this month.
A Cash for Containers system based on a 10 cent refund is the best, proven way to boost recycling, reduce litter and help save taxpayers money according to Greenpeace.
The organisation visualised the plastic waste problems with scenes we know from the impressive but sad stories from Message from the Gyre.
But Greenpeace is not only battling with the Coca-Cola. Also with Channel Nine who pulled the ad.
Dove’s Canadian agency, Ogilvy Toronto, just keeps setting the standard for “virtuous” brand advertising. After pranking Art Directors with a Photoshop Action that undid their work on women’s bodies, and a powerful outdoor installation about girls’ body image, they’ve now hired a forensic sketch artist to show women just how bad their self image is:
Time Square in New York is one of the most famous advertising spots. The Bank of America is one of the advertisers with their own spot.
Last weekend the bank used its Times Square billboard to feature its partnership with 12 of their nonprofit partners.
In this post you see the ads from the Special Olympics.
The other partners: Habitat for Humanity, Goodwill Industries, Vital Voices, Feeding America, Just Food, United Way Worldwide, Big Brothers Big Sisters of America, Year Up, Wounded Warrior Project, CURE Epilepsy, Citizen’s Committee for New York City, Police Athletic League.
Alyse Nelson, President and CEO of Vital Voices: “Getting your logo and mission promoted on the iconic Times Square billboard is an amazing opportunity for a nonprofit like Vital Voices. This is a demonstration of how the bank partners with nonprofits and helps promote the valuable work we are doing together with leadership and mentoring to empower women around the world.”
The ads also puts in the nonprofits’ social media details so people can follow and learn more.
The bank offered a great opportunity for nonprofits. I love to see more Corporate Social Responsibility this way.
Every Scandinavian wastes 50 kgs of food per year. Christoffer Åhlén and Chelsea Frangie, two Miami Ad School graduates have suggested a solution by introducing an app where you can see what you have in your fridge - just by entering the supermarket card number.
At Scandinavia’s biggest supermarket chain, ICA, most people swipe their supermarket card when they buy food. For many, it means getting a reduced price, but what most do not know is that every purchased product gets stored in their system.
Then the smart part begins. All data is stored in the app on the smartphone, complete with expiration date and quantity. It track what you consume and what goes to waste.
Chelsea Frangie: “So, you save money, avoid long shopping lists, and manage your food effectively”.
Swiss chocolate is the best, say experts. And that opinion is about the final product.
The production of chocolate is a different story. The raw materials are harvested under bad conditions, like child labor and human rights violations.
Swiss chocolate companies and dealers are implicated in this, according to the Die Erklärung von Bern (The Berne Declaration). The organization started a campaign, in advance of Easter, to inform the Swiss public.
Companies such as Nestle, Lindt and Mondelez (formerly Kraft Foods) neglect their social responsibilities, and still a third of the industry refuses to provide any information at all.
The main problem is the lack of traceability of the cocoa raw materials. It is the outcome of a recent study by the Berne Declaration.
More than 20 million people make a living from cocoa farming. This requires transparent and controlled supply chains and major investments in actions against child labor and price guarantees that allow cocoa farmers a decent living.
It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin. When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse…
33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio. We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first question. And we often judge a campaign based on professional principles…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.