Osocio NL

Ads for “culture” don’t quite deliver

Posted by Tom Megginson | 9-01-2014 17:06 | Category: Corporate Social Responsibility

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What is “culture,” really? We use the term a lot. When I lived in Italy, I learned that to call someone “cultured” meant that they were well-read and appreciated the arts. On Twitter, #rapeculture has become a shibboleth for those see sexual violence against women as part of a widespread negative societal attitude towards women’s sexuality. Nazi playwright Hanns Johst penned the famous line, “Whenever I hear of culture… I release the safety catch of my Browning!” (“Wenn ich Kultur höre ... entsichere ich meinen Browning!”)

“Culture” can a difficult thing to make into a cause without seeming elitist. But these ads for Fondation Cultura did catch my attention. They’re definitely trying start a conversation, but what else do they want me to do?

The organization’s mission is to “facilitate access to education, help with the cultural development of the poor,
and assist in the dissemination of culture.”

How, you might ask? By selling you stuff. That’s right, Cultura is a store that sells books, music, movies and art supplies.

They fooled me. Did they fool you too? I probably shouldn’t even be writing about them here, but I’ll file it under “corporate social responsibility” because the ads are still issue-based and the company does do good outreach.



Advertiser:
Fondation Cultura
Agency:
St John's Paris, France
Source:
Ads of The World

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Free Design for Non-Profits

Posted by Adam Valvasori | 11-12-2013 08:02 | Category: Corporate Social Responsibility, Design

Webby award-winning 99designs is giving away free ‘design contests’ each month to a number of certified non-profit organisations around the world. For those unfamiliar with this model, it’s a process whereby designers submit competing designs in response to a customer’s design brief—and the winner receives a cash payment for their work. They’ve just announced that they’re bumping up the number of contests being given away in the lead up to Christmas (10 - 21 December). So now is your time to act - please take advantage of their kind offer! It’s not enough that you have a great cause (thousands do) make sure yours stands out. Make it easy for people to: find, understand and adopt your organisation’s values and vision as their own.

Whether you need a new or refreshed logo, website, t-shirt, flyer or whatever to do this, it’s essential that you start by writing a good brief. Just make sure you follow their advice.

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Above: Examples of previous non-profits who have taken advantage of 99designs’ philanthropy.

Check out some more non-profit designs from their 99nonprofits 2012 round up.



Advertiser:
99designs

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Shampoo brand takes on gender stereotypes.

Posted by Reuben Turner | 10-12-2013 23:14 | Category: Corporate Social Responsibility, Culture, Discrimination, Gender issues, Women's Issues

Pantene Shampoo brand takes on gender stereotypes

From Pantene in the Philippines, a beautifully-observed ad that could have been made by a campaigning organisation. It highlights the hypocrisy in perceptions of women in the workplace – perceptions that clearly stretch beyond borders. Will it sell more shampoo? It deserves to.

Readers of Malcolm Gladwell’s What the Dog Saw will know that shampoo companies have played a surprising role in the development of feminism.



Advertiser:
Pantene Philippines
Agency:
BBDO Guerrero
Source:
Fast Company

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Fresh Air by Dupé

Posted by Adam Valvasori | 5-11-2013 16:30 | Category: Consumerism, Corporate Social Responsibility, Government, Health

Fresh Air by Dupé

That’s right! You don’t need to worry about bothersome pollution anymore! At long last you can buy your own personal, clean, organic air in an easy to transport jar thanks to Dupé. Other innovative lifestyle products on offer at this new chic, pop-up store in Melbourne, Australia include:

  • Good vibrations (snack sized)
  • Moonlight (bottled in February)
  • Bona Fide Well Wishing (selected from the sweetest monks at the highest intellectual planes.)
  • Eco-friendly Little Rays of Sunshine (Available in two sizes!)

Watch the video:

 



Advertiser:
Yarra Valley Water
Agency:
Ogilvy

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Play games. Save lives. Real ones.

Posted by Reuben Turner | 22-10-2013 12:02 | Category: Corporate Social Responsibility, Fundraising, Media, Social aid

It’s one of the biggest past-times in the world, and has bigger budgets than the movie industry. But gaming feels like the final frontier for social cause and NGO marketing. That’s changing, however.

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The Red Cross has launched an international partnership with Electronic Arts, makers of the game Sim City. Now, when disaster such as a tornado, earthquake or hurricane hits your virtual town, you’ll be able to buy a Red Cross intervention team who will treat your Sims for their injuries. After development costs have been taken into account, Electronic Arts will donate at least $100,000 to each national Red Cross taking part – for them to spend on real humanitarian interventions.

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Sim City player? Buy yours here.



Advertiser:
The Red Cross
Source:
Third Sector

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Tandem underwear to help combat the spread of HIV #getiton

Posted by Marc van Gurp | 25-09-2013 21:00 | Category: Corporate Social Responsibility, Health

Björn Borg limited edition tandem pant – a pair of underwear with room for two. Get It On

Björn Borg, the famous underwear brand, recently launched a campaign named Get It On. It’s underwear developed to raise awareness around HIV.
One Euro per sold underwear supports the MTV Staying Alive Foundation and an extra fun limited edition tandem pant – a pair of underwear with room for two – is sold with a 100% of the proceeds supporting the MTV Staying Alive Foundation.

The idea of Double Underwear isn’t new as Osocio blogger Tom told me. But as far as I know it’s the first time used in a HIV prevention campaign. Good choice to use it because of it’s relevancy. And it brings us a very funny campaign visual.

Björn Borg Head of Design, James Lee gives an overview on the GET IT ON limited collection and tandem pant:




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Giving is the best communication

Posted by Marc van Gurp | 15-09-2013 21:00 | Category: Corporate Social Responsibility, Fundraising, Health

Giving is the best communication, TrueMove H

Gorgeous and incredible advertisement from Thai communication provider TrueMove H.
Giving without expecting anything in return is the best communication. The campaign video features a small act of kindness that would unexpectedly be returned after 30 years.

This video will be shared a lot the next few weeks.

Hat tip Petra Kramer!



Advertiser:
TrueMove H

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Live like Grandpa

Posted by Reuben Turner | 15-08-2013 16:31 | Category: Corporate Social Responsibility, Health

This new anti-obesity ad from Coca-Cola proposes a short-cut to living a longer, healthier and more active life – ‘live like Grandpa’.

Smoking like a chimney, drinking like a fish and working in a factory with hazardous materials not included (that would be living like *my* grandpa). Joking aside, I really like the comparison and the simplicity. As Futerra would have it, it’s about an inspiring alternative not a sacrifice.




Advertiser:
Coca-Cola
Agency:
David The Agency, Buenos Ayres
Source:
Brand Republic

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Yeah!! We pay taxes

Posted by Marc van Gurp | 31-07-2013 23:00 | Category: Corporate Social Responsibility

Oikos Yeah!! We pay taxes, NRC Charity Award

This ad is nominated for the NRC Charity Award (Dutch newspaper). It is from Oikos. They aim is to raise awareness about tax justice.
This subject has been receiving a great deal of attention in the Netherlands due to the country’s own image of being a tax haven.

A company must pay tax where it operates. Because there is more money for education, health care and infrastructure. In Europe but also in Africa.

Mark van Luyk, creative director/ photographer from agency BrandOutLoud: “It was a challenge to create a concept with an edge; without being demeaning or disrespectful towards the subjects and target audiences. This is why we decided to use humour – with a touch of down-to-earth observation – to make this subject more tangible for a broad audience.”

Over the years, Oikos has launched several nationwide promotions in support of international campaigns. This current ‘Tax Justice’ campaign, which BrandOutLoud developed with them, is their latest.

Related Tax Justice posts:
- People for Corporate Tax Cuts
- Blow the whistle on Sepp Blatter
- The Robin Hood Tax: Tights, Camera, Action



Advertiser:
Oikos
Agency:
BrandOutLoud

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“Staring is Caring”: The ultimate objectification of women for a cause?

Posted by Tom Megginson | 31-05-2013 03:12 | Category: Corporate Social Responsibility

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We’ve written a lot, over the years, about how anti-cancer campaigns often use fundraising or awareness for then cause as an excuse to sexually objectify women. (Not to mention animal rights!)

Well, here’s one for AIDS: “Staring is Caring,” sponsored by fashion label SuperTrash. On a site whose loading time will tax all but the most patient netizen, users are invited to stare at the shapely legs of three models: Olcay Gulsen, Tess Milne and Anna Nooshin. You can scroll up, but just to the hemline of her each’s short skirt. Users are then invited to buy the skirt for € 29.95 ($39.07 USD) to support educational and development efforts aimed at preventing AIDS in the women of Godino, Ethopia.



Advertiser:
Stop AIDS Now!
Agency:
Achtung! (Netherlands)
Source:
Adformatie (Dutch)

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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