Webby award-winning 99designs is giving away free ‘design contests’ each month to a number of certified non-profit organisations around the world. For those unfamiliar with this model, it’s a process whereby designers submit competing designs in response to a customer’s design brief—and the winner receives a cash payment for their work. They’ve just announced that they’re bumping up the number of contests being given away in the lead up to Christmas (10 - 21 December). So now is your time to act - please take advantage of their kind offer! It’s not enough that you have a great cause (thousands do) make sure yours stands out. Make it easy for people to: find, understand and adopt your organisation’s values and vision as their own.
Whether you need a new or refreshed logo, website, t-shirt, flyer or whatever to do this, it’s essential that you start by writing a good brief. Just make sure you follow their advice.
From Pantene in the Philippines, a beautifully-observed ad that could have been made by a campaigning organisation. It highlights the hypocrisy in perceptions of women in the workplace – perceptions that clearly stretch beyond borders. Will it sell more shampoo? It deserves to.
Readers of Malcolm Gladwell’s What the Dog Saw will know that shampoo companies have played a surprising role in the development of feminism.
That’s right! You don’t need to worry about bothersome pollution anymore! At long last you can buy your own personal, clean, organic air in an easy to transport jar thanks to Dupé. Other innovative lifestyle products on offer at this new chic, pop-up store in Melbourne, Australia include:
Good vibrations (snack sized)
Moonlight (bottled in February)
Bona Fide Well Wishing (selected from the sweetest monks at the highest intellectual planes.)
Eco-friendly Little Rays of Sunshine (Available in two sizes!)
It’s one of the biggest past-times in the world, and has bigger budgets than the movie industry. But gaming feels like the final frontier for social cause and NGO marketing. That’s changing, however.
The Red Cross has launched an international partnership with Electronic Arts, makers of the game Sim City. Now, when disaster such as a tornado, earthquake or hurricane hits your virtual town, you’ll be able to buy a Red Cross intervention team who will treat your Sims for their injuries. After development costs have been taken into account, Electronic Arts will donate at least $100,000 to each national Red Cross taking part – for them to spend on real humanitarian interventions.
Björn Borg, the famous underwear brand, recently launched a campaign named Get It On. It’s underwear developed to raise awareness around HIV.
One Euro per sold underwear supports the MTV Staying Alive Foundation and an extra fun limited edition tandem pant – a pair of underwear with room for two – is sold with a 100% of the proceeds supporting the MTV Staying Alive Foundation.
The idea of Double Underwear isn’t new as Osocio blogger Tom told me. But as far as I know it’s the first time used in a HIV prevention campaign. Good choice to use it because of it’s relevancy. And it brings us a very funny campaign visual.
Björn Borg Head of Design, James Lee gives an overview on the GET IT ON limited collection and tandem pant:
Gorgeous and incredible advertisement from Thai communication provider TrueMove H.
Giving without expecting anything in return is the best communication. The campaign video features a small act of kindness that would unexpectedly be returned after 30 years.
This video will be shared a lot the next few weeks.
This new anti-obesity ad from Coca-Cola proposes a short-cut to living a longer, healthier and more active life – ‘live like Grandpa’.
Smoking like a chimney, drinking like a fish and working in a factory with hazardous materials not included (that would be living like *my* grandpa). Joking aside, I really like the comparison and the simplicity. As Futerra would have it, it’s about an inspiring alternative not a sacrifice.
This ad is nominated for the NRC Charity Award (Dutch newspaper). It is from Oikos. They aim is to raise awareness about tax justice.
This subject has been receiving a great deal of attention in the Netherlands due to the country’s own image of being a tax haven.
A company must pay tax where it operates. Because there is more money for education, health care and infrastructure. In Europe but also in Africa.
Mark van Luyk, creative director/ photographer from agency BrandOutLoud: “It was a challenge to create a concept with an edge; without being demeaning or disrespectful towards the subjects and target audiences. This is why we decided to use humour – with a touch of down-to-earth observation – to make this subject more tangible for a broad audience.”
Over the years, Oikos has launched several nationwide promotions in support of international campaigns. This current ‘Tax Justice’ campaign, which BrandOutLoud developed with them, is their latest.
We’ve written a lot, over the years, about how anti-cancer campaigns often use fundraising or awareness for then cause as an excuse to sexually objectify women. (Not to mention animal rights!)
Well, here’s one for AIDS: “Staring is Caring,” sponsored by fashion label SuperTrash. On a site whose loading time will tax all but the most patient netizen, users are invited to stare at the shapely legs of three models: Olcay Gulsen, Tess Milne and Anna Nooshin. You can scroll up, but just to the hemline of her each’s short skirt. Users are then invited to buy the skirt for € 29.95 ($39.07 USD) to support educational and development efforts aimed at preventing AIDS in the women of Godino, Ethopia.
Coca-Cola in Australia don’t want a refundable 10c to each bottle. That’s why Greenpeace came with this campaign video earlier this month.
A Cash for Containers system based on a 10 cent refund is the best, proven way to boost recycling, reduce litter and help save taxpayers money according to Greenpeace.
The organisation visualised the plastic waste problems with scenes we know from the impressive but sad stories from Message from the Gyre.
But Greenpeace is not only battling with the Coca-Cola. Also with Channel Nine who pulled the ad.
Does social media have the power to change the world? The answer is yes. But there are still many obstacles, like censorship and literacy. Three-fifths of the world’s population is not connected. This video from the School of International Development at the University of East Anglia is a animated infographic…
‘Does Media Matter for International Development?’ is a rhetorical question. From encouraging charitable donations and delivering public health messages to promoting democratic participation and state accountability; the media can play a crucial role in development. How should we respond to the growing importance of the media - including journalism, radio,…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.