Onstuimig

Tandem underwear to help combat the spread of HIV #getiton

Posted by Marc van Gurp | 25-09-2013 21:00 | Category: Corporate Social Responsibility, Health

Björn Borg limited edition tandem pant – a pair of underwear with room for two. Get It On

Björn Borg, the famous underwear brand, recently launched a campaign named Get It On. It’s underwear developed to raise awareness around HIV.
One Euro per sold underwear supports the MTV Staying Alive Foundation and an extra fun limited edition tandem pant – a pair of underwear with room for two – is sold with a 100% of the proceeds supporting the MTV Staying Alive Foundation.

The idea of Double Underwear isn’t new as Osocio blogger Tom told me. But as far as I know it’s the first time used in a HIV prevention campaign. Good choice to use it because of it’s relevancy. And it brings us a very funny campaign visual.

Björn Borg Head of Design, James Lee gives an overview on the GET IT ON limited collection and tandem pant:




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Giving is the best communication

Posted by Marc van Gurp | 15-09-2013 21:00 | Category: Corporate Social Responsibility, Fundraising, Health

Giving is the best communication, TrueMove H

Gorgeous and incredible advertisement from Thai communication provider TrueMove H.
Giving without expecting anything in return is the best communication. The campaign video features a small act of kindness that would unexpectedly be returned after 30 years.

This video will be shared a lot the next few weeks.

Hat tip Petra Kramer!



Advertiser:
TrueMove H

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Live like Grandpa

Posted by Reuben Turner | 15-08-2013 16:31 | Category: Corporate Social Responsibility, Health

This new anti-obesity ad from Coca-Cola proposes a short-cut to living a longer, healthier and more active life – ‘live like Grandpa’.

Smoking like a chimney, drinking like a fish and working in a factory with hazardous materials not included (that would be living like *my* grandpa). Joking aside, I really like the comparison and the simplicity. As Futerra would have it, it’s about an inspiring alternative not a sacrifice.




Advertiser:
Coca-Cola
Agency:
David The Agency, Buenos Ayres
Source:
Brand Republic

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Yeah!! We pay taxes

Posted by Marc van Gurp | 31-07-2013 23:00 | Category: Corporate Social Responsibility

Oikos Yeah!! We pay taxes, NRC Charity Award

This ad is nominated for the NRC Charity Award (Dutch newspaper). It is from Oikos. They aim is to raise awareness about tax justice.
This subject has been receiving a great deal of attention in the Netherlands due to the country’s own image of being a tax haven.

A company must pay tax where it operates. Because there is more money for education, health care and infrastructure. In Europe but also in Africa.

Mark van Luyk, creative director/ photographer from agency BrandOutLoud: “It was a challenge to create a concept with an edge; without being demeaning or disrespectful towards the subjects and target audiences. This is why we decided to use humour – with a touch of down-to-earth observation – to make this subject more tangible for a broad audience.”

Over the years, Oikos has launched several nationwide promotions in support of international campaigns. This current ‘Tax Justice’ campaign, which BrandOutLoud developed with them, is their latest.

Related Tax Justice posts:
- People for Corporate Tax Cuts
- Blow the whistle on Sepp Blatter
- The Robin Hood Tax: Tights, Camera, Action



Advertiser:
Oikos
Agency:
BrandOutLoud

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“Staring is Caring”: The ultimate objectification of women for a cause?

Posted by Tom Megginson | 31-05-2013 03:12 | Category: Corporate Social Responsibility

image

We’ve written a lot, over the years, about how anti-cancer campaigns often use fundraising or awareness for then cause as an excuse to sexually objectify women. (Not to mention animal rights!)

Well, here’s one for AIDS: “Staring is Caring,” sponsored by fashion label SuperTrash. On a site whose loading time will tax all but the most patient netizen, users are invited to stare at the shapely legs of three models: Olcay Gulsen, Tess Milne and Anna Nooshin. You can scroll up, but just to the hemline of her each’s short skirt. Users are then invited to buy the skirt for € 29.95 ($39.07 USD) to support educational and development efforts aimed at preventing AIDS in the women of Godino, Ethopia.



Advertiser:
Stop AIDS Now!
Agency:
Achtung! (Netherlands)
Source:
Adformatie (Dutch)

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Coca-Cola don’t want Cash for Containers in Australia

Posted by Marc van Gurp | 27-05-2013 21:30 | Category: Corporate Social Responsibility, Environment

Greenpeace: Coca-Cola don't want Cash for Containers in Australia

Coca-Cola in Australia don’t want a refundable 10c to each bottle. That’s why Greenpeace came with this campaign video earlier this month.
A Cash for Containers system based on a 10 cent refund is the best, proven way to boost recycling, reduce litter and help save taxpayers money according to Greenpeace.

The organisation visualised the plastic waste problems with scenes we know from the impressive but sad stories from Message from the Gyre.
But Greenpeace is not only battling with the Coca-Cola. Also with Channel Nine who pulled the ad.

More about the action here.

Via one of our favourite blogs Art Threat.



Advertiser:
Greenpeace Australia
Source:
Art Threat

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Dove hires a sketch artist to show women how they see themselves

Posted by Tom Megginson | 16-04-2013 17:04 | Category: Corporate Social Responsibility

image

Dove’s Canadian agency, Ogilvy Toronto, just keeps setting the standard for “virtuous” brand advertising. After pranking Art Directors with a Photoshop Action that undid their work on women’s bodies, and a powerful outdoor installation about girls’ body image, they’ve now hired a forensic sketch artist to show women just how bad their self image is:



Advertiser:
Dove (Unilever)
Agency:
Ogilvy Toronto
Source:
Adland.tv

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Nonprofits in the full glare on Times Square

Posted by Marc van Gurp | 10-04-2013 21:30 | Category: Corporate Social Responsibility

Time Square in New York is one of the most famous advertising spots. The Bank of America is one of the advertisers with their own spot.
Last weekend the bank used its Times Square billboard to feature its partnership with 12 of their nonprofit partners.
In this post you see the ads from the Special Olympics.

The other partners: Habitat for Humanity, Goodwill Industries, Vital Voices, Feeding America, Just Food, United Way Worldwide, Big Brothers Big Sisters of America, Year Up, Wounded Warrior Project, CURE Epilepsy, Citizen’s Committee for New York City, Police Athletic League.

Alyse Nelson, President and CEO of Vital Voices: “Getting your logo and mission promoted on the iconic Times Square billboard is an amazing opportunity for a nonprofit like Vital Voices. This is a demonstration of how the bank partners with nonprofits and helps promote the valuable work we are doing together with leadership and mentoring to empower women around the world.”

The ads also puts in the nonprofits’ social media details so people can follow and learn more.
The bank offered a great opportunity for nonprofits. I love to see more Corporate Social Responsibility this way.

Bank of America, nonprofit partners Special Olympics, Habitat for Humanity, Goodwill Industries, Vital Voices, Feeding America, Just Food, United Way Worldwide, Big Brothers Big Sisters of America, Year Up, Wounded Warrior Project, CURE Epilepsy, Citizen’s Committee for New York City, Police Athletic League.

Bank of America, nonprofit partners Special Olympics, Habitat for Humanity, Goodwill Industries, Vital Voices, Feeding America, Just Food, United Way Worldwide, Big Brothers Big Sisters of America, Year Up, Wounded Warrior Project, CURE Epilepsy, Citizen’s Committee for New York City, Police Athletic League.




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Food Fight - Fight against food waste

Posted by Marc van Gurp | 30-03-2013 22:30 | Category: Corporate Social Responsibility, Environment

Food Fight - Fight against food waste

Every Scandinavian wastes 50 kgs of food per year. Christoffer Åhlén and Chelsea Frangie, two Miami Ad School graduates have suggested a solution by introducing an app where you can see what you have in your fridge - just by entering the supermarket card number.

At Scandinavia’s biggest supermarket chain, ICA, most people swipe their supermarket card when they buy food. For many, it means getting a reduced price, but what most do not know is that every purchased product gets stored in their system.
Then the smart part begins. All data is stored in the app on the smartphone, complete with expiration date and quantity. It track what you consume and what goes to waste.
Chelsea Frangie: “So, you save money, avoid long shopping lists, and manage your food effectively”.




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Nobody can live with Swiss chocolate

Posted by Marc van Gurp | 25-03-2013 22:45 | Category: Corporate Social Responsibility, Human rights, Developing World

Die Erklärung von Bern - Mit Schweizer Schokolade kann niemand leben

Swiss chocolate is the best, say experts. And that opinion is about the final product.

The production of chocolate is a different story. The raw materials are harvested under bad conditions, like child labor and human rights violations.

Swiss chocolate companies and dealers are implicated in this, according to the Die Erklärung von Bern (The Berne Declaration). The organization started a campaign, in advance of Easter, to inform the Swiss public.

Companies such as Nestle, Lindt and Mondelez (formerly Kraft Foods) neglect their social responsibilities, and still a third of the industry refuses to provide any information at all.

The main problem is the lack of traceability of the cocoa raw materials. It is the outcome of a recent study by the Berne Declaration.

More than 20 million people make a living from cocoa farming. This requires transparent and controlled supply chains and major investments in actions against child labor and price guarantees that allow cocoa farmers a decent living.



Advertiser:
Die Erklärung von Bern

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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