Every Scandinavian wastes 50 kgs of food per year. Christoffer Åhlén and Chelsea Frangie, two Miami Ad School graduates have suggested a solution by introducing an app where you can see what you have in your fridge - just by entering the supermarket card number.
At Scandinavia’s biggest supermarket chain, ICA, most people swipe their supermarket card when they buy food. For many, it means getting a reduced price, but what most do not know is that every purchased product gets stored in their system.
Then the smart part begins. All data is stored in the app on the smartphone, complete with expiration date and quantity. It track what you consume and what goes to waste.
Chelsea Frangie: “So, you save money, avoid long shopping lists, and manage your food effectively”.
Swiss chocolate is the best, say experts. And that opinion is about the final product.
The production of chocolate is a different story. The raw materials are harvested under bad conditions, like child labor and human rights violations.
Swiss chocolate companies and dealers are implicated in this, according to the Die Erklärung von Bern (The Berne Declaration). The organization started a campaign, in advance of Easter, to inform the Swiss public.
Companies such as Nestle, Lindt and Mondelez (formerly Kraft Foods) neglect their social responsibilities, and still a third of the industry refuses to provide any information at all.
The main problem is the lack of traceability of the cocoa raw materials. It is the outcome of a recent study by the Berne Declaration.
More than 20 million people make a living from cocoa farming. This requires transparent and controlled supply chains and major investments in actions against child labor and price guarantees that allow cocoa farmers a decent living.
We’ve been covering the saga of Russian protest punk group Pussy Riot for over a year now. The feminist collective performed guerrilla musical protests around Russia against Vladimir Putin. One in particular, in a church, ended with members Nadezhda Tolokonnikova and Maria Alyokhina sentenced to two years imprisonment for “hooliganism motivated by religious hatred”. The human rights implications of this sentence attracted much worldwide attention, with Amnesty International and celebrities like Sting, Yoko Ono and Madonna speaking out for the women.
Which is what makes this video by Blush lingerie an intriguing conundrum. While it legitimately promotes the freepussyriot.org fundraising site to help the women, it is also promoting a product using a woman’s sexuality as the bait:
On the first anniversary of the Pussy Riot concert in the Cathedral of Christ the Savior, the Berlin based Lingerie label blush supports the free pussy riot movement with a sexy protest march through icy Moscow (-15° C). Support Freepussyriot.org!
This New Zealand water safety campaign intrigued me enough that I had to look it up. As the father of an avid young fisherman, I’m used to the hyperbole of the genre. So I have to admit, the story pulled me in at the end.
Hutchwilco is an NZ marine sport and safety products company. So if you’re an angler down there, you would most likely make the brand connection with this very targeted corporate social responsibility campaign. It leads to an iPhone app:
Hutchwilco know that it’s boatie folklore not to tell anyone about your secret fishing spots. The only problem is, if no one knows where you go, finding you is close to impossible.
Secret Fishing Spots is our iphone app based system that lets you securely chart all your favourite spots, for family or Search and Rescue to access in the event of an emergency. Simply download the app to get started, and then add your spots or check in to existing spots each time you go out. The only people who can see them are a nominated person of your choice or those who are coming to find you.
That’s a pretty obscure need for some, but could be a lifesaver for a good chunk of Hutchwilco’s customers. And it’s some fine copywriting to boot. I took the bait, anyway…
Bell is Canada’s classic phone company, now diversified into mobile, satellite and DSL. As part of their corporate outreach, they have adopted the issue of mental illness for “Bell Let’s Talk Day” on February 12, 2013:
In 2010, Bell announced the launch of an unprecedented multi-year charitable program dedicated to the promotion and support of mental health across Canada. Over the next several years, this multi-million dollar initiative will support a wide range of programs that will enhance awareness, understanding and treatment of mental illness and promote access to care and research across the country.
Often invisible, mental illness is one of the most pervasive health issues in the country with far-reaching consequences for every Canadian. One in five people will experience a form of mental illness at some point and most will be reluctant to talk to a co-worker, friend or family member about their struggle, let alone seek treatment. While you may never experience mental illness first-hand, it is likely that you know someone who will.
Look in the mirror and ask your self: “Are we doing this?”
The animation is from freelance artist Steve Cutts. It’s his look at mans relationship with the natural world. And I think he is right. Unfortunately.
And if we continue like this ‘they’ will come for us, and they are right.
Music: In the Hall of the Mountain King by Edvard Grieg.
That seems to be the message of this rather whimsical breast health campaign from Mozambique, although the actual headline is a little less direct. Produced by DDB for Vodacom Fashion Week in that country, they have great illustration. Although the disembodied breasts and hands are really weird, they don’t appear to be sexualizing cancer. I’d love to see the original language version of these ads, however, to know if they lead to more useful breast self-exam information than the basics given on the “international” (English) posters that were shared on Ads of The World.
In the run-up to World AIDS Day, Durex has joined the legion of other brands asking social media users asking slacktivists to share their brand in return for a tiny corporate donation. As I have written before, I don’t really like this tactic. But it must work, or people wouldn’t keep doing it.
Here’s what they want you to do: You choose an update from the campaign site, and click to share it through Twitter, Facebook, or Chinese social network renren.com. For each share, Durex will donate one condom to a “local charity” that helps prevent AIDS.
Movember is a popular charity for self-promotion use among ad agencies, as it’s an opportunity to show off creative ideas with a built-in interest base. Last year, I shared a video by Ottawa’s McMillan, who also made an awesome employee pin-up calendar from the previous year’s efforts.
This year, I’ll share something by Taxi Canada. It may be the creepiest Movember campaign yet:
Ginch/gonch/gitch/gotch: underwear (usually men’s or boys’ underwear, more specifically briefs; whereas women’s underwear are gotchies), probably of Eastern European or Ukrainian origin. Gitch and gotch are primarily used in Saskatchewan and Manitoba while the variants with an n are common in Alberta and British Columbia
The “Gitchhiker” is Mark McIntyre, a testicular cancer survivor. He is hitchhiking from Vancouver, British Columbia (on the Pacific coast) to Truro, Nova Scotia, clad only in underwear. But it’s not any destination, or any old underwear: Truro is home to Stanfield’s, a classic Canadian underwear brand. When Mr McIntyre arrives at their factory, Stanfield’s will give an additional $20,000 to the Canadian Cancer Society for “below-the-waist” (testicular, colorectal and prostate) cancer research. The campaign also asks Canadians for donations along the way.
It’s Mental Health Awareness Week in several countries, so it seemed like the right time to share this series of illustrations by Toby Allen, titled “Real Monsters”: Although it could be misconstrued as literally demonizing people with mental illness, the externalization of the various disorders as evil creatures who prey…
In early October 2013 a boat filled with African migrants sank off of the Italian island of Lampedusa, killing at least 111 people, and more than 200 are still missing. Friday the 4th of October 2013, was declared a day of mourning in Italy. The event has brought much introspection…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.