The best of non-profit advertising and marketing for social causes

Corporate Social Responsibility

We have 170 blogposts in the field of Corporate Social Responsibility. It is also called CSR, corporate citizenship or sustainable responsible business.

  • Take off your jeans for the homeless

    By on 1 February 2009

    Gossip Girl superstar Chace Crawford ask you to take off your jeans in this campaign named Teens for Jeans. Teens for Jeans is a national campaign from the USA, launched by apparel retailer Aéropostale and Do Something, empowering you...

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  • The Air that Cools your Home Heats Up the World

    By on 23 January 2009

    The outdoor clothier outfit Columbia teamed up with Prolam Y&R to decorate the façade of a newly refurbished building in Santiago, Chile, with the image above.  Translated into English, the headline reads “The air that cools your home heats...

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  • Power to the Parody: DeBeers Threatening nytimes-se.com

    By on 26 November 2008

    Following the New York Times prank recently staged by The Yes Men and friends, the South African Diamond conglomerate DeBeers is up in arms, threatening to have the website shut down.  A fake DeBeers advertisement (below) that was shown...

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  • An employee is not a tool

    By on 5 November 2008

    “An employee is not a tool. Support 11.11.11 in their battle for decent/dignified work” more after the break This Belgian campaign is a prolongation of an international campaign for decent (dignified?) work launched in januari 2007 at the Worldwide...

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  • Operation street theatre

    By on 6 September 2008

    Two examples which don’t have any relation except the way they show how trespassers are confrontated by shocking situations (Not for the Faint of Heart). The first video shows a dramatic illustration of how sharks are caught on longlines...

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  • Sunglasses for KNGF Guidedogs

    By on 4 September 2008

    Dutch KNGF Geleidehonden (Guidedog Foundation) and sponsor SpecSavers created a special pair of sunglasses. They “hid” this trendy model in the racks with normal glasses. When somebody try’s one of the models, they’ll be in for a big suprise....

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  • ‘Bee-Boy Dance Crew’ spreads awareness of bee crisis

    By on 3 September 2008

    This viral video from Häagen Dazs (“Bee-Boy Dance Crew”) had a huge impact among online youth-based communities, especially in the US, where scientists are baffled by the case of the the mysteriously disappearing honey bees. Two years ago, worker...

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  • No fun being dead

    By on 3 June 2008

    The Insurance Corporation of British Columbia Canada (ICBC) started a new campaign recently: It’s no fun if you’re dead. Although the ICBC is not a 100% nonprofit organisation, I think it’s good that the businessworld take responsibilty. I’m going...

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  • Two Weeks of Fair Trade

    By on 29 April 2008

    This viral made the rounds last week in several websites: Lanceurs de supermarché – Max HavelaarUploaded by Max_havelaar For 15 days, Max Havelaar France intends to create quite a buzz on the subject of fair trade, a type of...

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  • Crown upside down

    By on 9 July 2006

    I always got itchy when alcohol producers make a social responsible gesture about drinking and driving. This one from Vazir Breveries I like. Art director Sanket Pathare and Copywriter (?) Parixit Bhattacharya.

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