The best of non-profit advertising and marketing for social causes

Corporate Social Responsibility

We have 170 blogposts in the field of Corporate Social Responsibility. It is also called CSR, corporate citizenship or sustainable responsible business.

  • #BellLetsTalk Day: Dialogue, Brands, and Microdonations

    By on 27 January 2016

    It’s Bell Let’s Talk Day in Canada, which means that telecommunications giat Bell Canada is promising a 5¢ donation for every text message or long-distance phone call sent on their network, or Tweet with the hashtag #BellLetsTalk, or share of...

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  • Turning expensive Stella beer into water.

    Turning expensive beer into water.

    By on 26 January 2016

    This new campaign and initiative from Stella throws a lot of money and work at something very simple: water. Still the simplest resource that too many of us don’t have access to. But still. Overblown, humourless script? Check. Incredibly...

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  • What's Your Kegel Face

    What’s Your Kegel Face?

    By on 3 November 2015

    Oh boy, there is a word for it. It is the exercise for the millions of people who leak when they laugh, sneeze, cough or Zumba. It’s called the Kegel exercise. It was first described in 1948 by Arnold Kegel according...

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  • The seller is honest about this phone. Would you buy it?

    The seller is honest about this phone. Would you buy it?

    By on 2 November 2015

    Some social experiments really miss the point. Others are a direct hit. Like this experiment from Oslo in Norway. Passers-by are approached by sellers with an honest story about a smartphone. The phone is incredible cheap. But it is...

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  • Alerta de Buraco Results Concessionaire Renault Brazil

    Glow in the Dark Guerrilla for Road Safety in Brazil

    By on 16 August 2015

    This Guerrilla project was done for Renault in Brazil. The idea was to help drivers protect their tires in a country where the roads contain a lot of damages. It was done in a very simple and useful way with fluorescent paint which has...

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  • Yili Milk Stand Up For The Pregnant

    Chinese Dairy Producer Stand Up for the Pregnant

    By on 5 August 2015

    Great illustrations made by Shiyang He for the Chinese dairy producer Yili. The association of milk and pregnancy is evident and the Chinese creative director makes the link even stronger with a social responsible twist. The mother with the baby in the belly...

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  • Gay Pride Canal Parade Pridestream

    Anyone can join Amsterdam Gay Pride in a live full 360° view

    By on 31 July 2015

    While participating in a Gay Pride at most parts of the world is a dangerous thing to do, the Amsterdam Canal Parade is embraced by many Dutch brands. What started as a march about sexual diversity has become a major commercial...

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  • TINYROADSIGN is an agency self-promotion campaign by CLINIC 212 in Vilnius, Lithuania

    #TINYROADSIGN is the cutest animal welfare campaign of the summer

    By on 30 July 2015

    #TINYROADSIGN is an agency self-promotion campaign by CLINIC 212 in Vilnius, Lithuania. But they decided to use their creative powers for good by raising awareness of urban wildlife that may be crossing city streets. Hedgehogs are a particularly sad victim of...

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  • Mr. W – Power of Wind

    By on 27 June 2015

    This brilliant commercial is a classic today. Mr. W is a legend. Today, eight years after, we still have the problem to explain some new things, new ideas .. Ideas may come like raindrops, they are refreshing but it is...

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  • Bar coaster showing woman's face.

    Will these “edgy” coaster ads just re-brutalize women? (TW: #VAW)

    By on 14 May 2015

    People are talking about this new campaign by Ogilvy & Mather, Tokyo, for the Yaocho bar chain in Japan. But there’s another conversation we need to have about campaigns that address violence. It has become common practice to shock viewers with...

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