The best of non-profit advertising and marketing for social causes

Corporate Social Responsibility

We have 172 blogposts in the field of Corporate Social Responsibility. It is also called CSR, corporate citizenship or sustainable responsible business.

  • Mr. W – Power of Wind

    By on 27 June 2015

    This brilliant commercial is a classic today. Mr. W is a legend. Today, eight years after, we still have the problem to explain some new things, new ideas .. Ideas may come like raindrops, they are refreshing but it is...

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  • Will these “edgy” coaster ads just re-brutalize women? (TW: #VAW)

    By on 14 May 2015

    People are talking about this new campaign by Ogilvy & Mather, Tokyo, for the Yaocho bar chain in Japan. But there’s another conversation we need to have about campaigns that address violence. It has become common practice to shock viewers with...

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  • Transit anti-harassment campaign focuses on bystander intervention

    By on 6 May 2015

    Note: This is my own work, so I’m sharing it here simply as an example of a social marketing strategy. Feel free to critique it in the comments. (Reposted in edited form from our agency blog, Change Marketing.) Three years...

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  • PornHub does another cancer “PSA”

    By on 20 April 2015

    In 2012, online sex video aggregator PornHub they promised to donate to breast cancer research every time one of their “boob videos” was viewed. Competitor Brazzers did a high-profile safer sex campaign in 2010. Also in 2010, British charity...

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  • Cookie company brings back the oldest social network

    By on 17 April 2015

    Brazilian cookie company Biscoitos Zezé brings back the oldest social network: the neighborhood. They placed chairs as a surprise and let the camera run. It’s not spectacular, it’s simple, all that is needed are a few chairs on the sidewalk for bringing people together....

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  • Intervention in Brazil encourages people to share a table

    By on 19 January 2015

    Mesa Livre, Free Table, is a nice intervention conceived by two young advertising guys from Porto Alegre in Brazil. Ramon Ballverdú and Caio Turbiani came up with this idea during lunchtime where they saw that many chairs were unoccupied. While there was a line of...

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  • The NBA brands itself as a “Barrier Breaker” for #BlackHistoryMonth

    By on 16 January 2015

    In advance of Black History Month in the United States, the National Basketball Association is planning a number of observances, the first of which is this PSA that will debut during this Monday’s Detroit Pistons/Atlanta Hawks game. Set to Dr....

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  • Don’t kid yourself: This FCKH8 video is a t-shirt ad

    By on 24 October 2014

    When FCKH8 first started making waves online with its four-letter videos, I was intrigued. Hearing people say “fuck” is hardly shocking anymore, but the righteous directness of the approach was fresh. These days, however, the organization is starting to feel...

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  • New Budweiser PSA isn’t a dog’s breakfast

    By on 22 September 2014

    I was ready to dislike this anti-drunk-driving PSA from Anheuser-Busch. It just seemed so manipulative from the start. But the ending totally redeemed it: Okay, so it’s still picking low-hanging fruit (dogs, or “beasts,” being one of the “3...

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  • The Dancing Traffic Light

    By on 16 September 2014

    Very smart from Smart, the car brand. The latest campaign is FOR, it is about positivity and urban mobility. Against something, it is the easy way. ‘FOR’ is an institution that can change the world. Nothing new here, it...

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