The best of non-profit advertising and marketing for social causes

Corporate Social Responsibility

We have 172 blogposts in the field of Corporate Social Responsibility. It is also called CSR, corporate citizenship or sustainable responsible business.

  • Ads for “culture” don’t quite deliver

    By on 9 January 2014

    What is “culture,” really? We use the term a lot. When I lived in Italy, I learned that to call someone “cultured” meant that they were well-read and appreciated the arts. On Twitter, #rapeculture has become a shibboleth for...

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  • Free Design for Non-Profits

    By on 11 December 2013

    Webby award-winning 99designs is giving away free ‘design contests’ each month to a number of certified non-profit organisations around the world. For those unfamiliar with this model, it’s a process whereby designers submit competing designs in response to a...

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  • Shampoo brand takes on gender stereotypes.

    By on 10 December 2013

    From Pantene in the Philippines, a beautifully-observed ad that could have been made by a campaigning organisation. It highlights the hypocrisy in perceptions of women in the workplace – perceptions that clearly stretch beyond borders. Will it sell more...

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  • Fresh Air by Dupé

    By on 5 November 2013

    That’s right! You don’t need to worry about bothersome pollution anymore! At long last you can buy your own personal, clean, organic air in an easy to transport jar thanks to Dupé. Other innovative lifestyle products on offer at...

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  • Play games. Save lives. Real ones.

    By on 22 October 2013

    It’s one of the biggest past-times in the world, and has bigger budgets than the movie industry. But gaming feels like the final frontier for social cause and NGO marketing. That’s changing, however. The Red Cross has launched an...

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  • Tandem underwear to help combat the spread of HIV #getiton

    By on 25 September 2013

    Björn Borg, the famous underwear brand, recently launched a campaign named Get It On. It’s underwear developed to raise awareness around HIV. One Euro per sold underwear supports the MTV Staying Alive Foundation and an extra fun limited edition...

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  • Giving is the best communication

    By on 15 September 2013

    Gorgeous and incredible advertisement from Thai communication provider TrueMove H. Giving without expecting anything in return is the best communication. The campaign video features a small act of kindness that would unexpectedly be returned after 30 years. This video...

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  • Live like Grandpa

    By on 15 August 2013

    This new anti-obesity ad from Coca-Cola proposes a short-cut to living a longer, healthier and more active life – ‘live like Grandpa’. Smoking like a chimney, drinking like a fish and working in a factory with hazardous materials not...

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  • Yeah!! We pay taxes

    By on 31 July 2013

    This ad is nominated for the NRC Charity Award (Dutch newspaper). It is from Oikos. They aim is to raise awareness about tax justice. This subject has been receiving a great deal of attention in the Netherlands due to...

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  • “Staring is Caring”: The ultimate objectification of women for a cause?

    By on 31 May 2013

    We’ve written a lot, over the years, about how anti-cancer campaigns often use fundraising or awareness for then cause as an excuse to sexually objectify women. (Not to mention animal rights!) Well, here’s one for AIDS: “Staring is Caring,”...

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