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Don’t throw out your books. Donate them.

Posted by Tatjana Vukic | 19-03-2012 22:10 | Category: Consumerism, Culture, Poverty

This beautiful print advertising comes from Brazil and was done by Paz Comunicacao Estrategica, advertising agency from São Paulo for product: So Acao Solidarity movement (brand: So Acao Solidarity movement) in Brazil. The illustrations are made by “Casa do pixels”. So close to our heart, ... old books should not be thrown away! Donate them. To convey the message, they have positioned some of our classic fairy tales as cast aways into the mean streets of the real world without homes. (more after the break)

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Advertiser:
só ação solidarity movement
Agency:
Paz Comunicação Estratégica, São Paulo, Brazil

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Portraying dementia, portraying being somewhere else

Posted by Marc | 18-03-2012 12:26 | Category: Culture, Elder Issues, Health

Herman van Hoogdalem: Portraying Dementia

Dutch painter Herman van Hoogdalem is currently working on portraits of people with dementia.
In this Dutch spoken report from a regional tv station he tells about his mother who suffered from this disease twenty years ago.
He noticed the change of facial expression and personality which he never forgot.
This experience formed the basis of the series he is making right now. He asked permission to make portraits to the care facility and family.

The woman in the report commented: “most people with dementia are living in closed health centers. Herman makes them visible with his paintings”.

Van Hoogdalem: “the look that shows that these people are somewhere else that is the thing I want to show”.

All portraits will be exhibited next year in the Drents Museum.
Hat tip to Herbert Van Hoogdalem on Facebook.




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Metamorphosis: Bookstore Trippin’

Posted by Marc | 14-03-2012 21:13 | Category: Culture, Education

Hunter H. Thompson vs Franz Kafka!

Is this an ad? And if so, is it effective? I don’t care. For me it’s a big wow. I love this trip.
It is about what reading a book can do with your mind.
I want something similar as a campaign video for ourselves…

Great work from agency String Theory and the sound designers from Antfood. They made it for Goodbooks International, an online bookseller from New Zealand. Goodbooks passes all of its profits through to Oxfam.

Antfood:

What you will see is an entirely fictional and completely unendorsed representation. [Though we humbly suggest Hunter S. Thompson might have liked it.] We are devoted fans paying homage. No disrespect is intended.

Hat tip to @rjgnyc

Goodbooks - Metamorphosis



Advertiser:
Goodbooks International
Agency:
String Theory

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SOPA/ PIPA Boycott Campaign

Posted by Monica Brasov-Curca | 18-01-2012 00:26 | Category: Activism, Culture, Government, Media

Its Hollywood VS Silicon Valley

SOPA: Stop Online Piracy Act
PIPA: PROTECT IP Act

Jan. 18, 2012 is the designated SOPA blackout day.  In protest prominent websites: Wikipedia, Go Daddy, Reddit and over 10,000 other sites are planning to go dark to contest two bills working through Congress. The bills will go before the US Congress on Jan 24th, where they will vote to pass internet censorship in the Senate, even though the vast majority of Americans are opposed. The bills are supported by Hollywood and the entertainment industry - Silicon Valley, representative of many who want to kill the bill in the House, say they want to protect rights to free speech, privacy, and prosperity.

The campaign to boycott is mostly crowdsourced in that individuals, groups, organizations and internet business have created their own content to express themselves.  Twitter especially has seen large numbers of avatars covered with a black box censored. Youtube, at the time of writing had over 30,000 video results to the SOPA search.  Wikipedia is shut down - only with a message requesting Zip codes which directs viewers to contact their local government officials

WANT to PROTEST? If you would like to participate with changing your avatar or shutting down your website for a day here’s a great link http://sopastrike.com/

From Wikipedia:

“Call your elected officials.

Tell them you are their constituent, and you oppose SOPA and PIPA.
Why?

SOPA and PIPA put the burden on website owners to police user-contributed material and call for the unnecessary blocking of entire sites. Small sites won’t have sufficient resources to defend themselves. Big media companies may seek to cut off funding sources for their foreign competitors, even if copyright isn’t being infringed. Foreign sites will be blacklisted, which means they won’t show up in major search engines. SOPA and PIPA build a framework for future restrictions and suppression.

In a world in which politicians regulate the Internet based on the influence of big money, Wikipedia — and sites like it — cannot survive.

Congress says it’s trying to protect the rights of copyright owners, but the “cure” that SOPA and PIPA represent is worse than the disease. SOPA and PIPA are not the answer: they will fatally damage the free and open Internet.”



Advertiser:
SOPA STRIKE
Source:
Sopa Strike, Youtube, Wikipedia

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We’re a culture, not a costume

Posted by Tom Megginson | 25-10-2011 17:02 | Category: Culture

When I was a kid, ethnic stereotypes often made their way into Halloween costumes. It was a more innocently ignorant time, when dressing as a “Mexican Bandito”, and “Indian” or a “cannibal” was seen as OK.

Here, for example, is a scene from a costume party in the 1983 comedy Trading Places.

It is no longer okay. Especially not in the present era, where multicultural communities and digital media put us in contact with each other every day. It was bad enough when a bunch of white kids reinforced each other’s ideas about cartoon stereotypes of other cultures. It is even worse when those cultures have to see themselves lampooned.

That’s why I think this campaign by Ohio University’s Students Teaching Against Racism (STARS) is a needed one. Particularly considering the current climate of racism in the United States (as elsewhere in the developed world) against immigrants in general, domestic ethnic minorities, indigenous people and most recently against followers of Islam.

 Ohio University's Students Teaching Against Racism - STARS - We're a culture, not a costume

While a campaign like this will not stop racism, it can at least encourage people who are shy to speak out against hurtful stereotypes they see at parties to do something about it. And maybe then these caricatures, which continue to reinforce xenophobic myths and distrust about what “those people” are like, can start to be denormalized.

From the Eternal Sunshine blog, “These posters act as a public service announcement for colored communities. It’s about respect, human dignity, and the acceptance of other cultures (these posters simply ask people to think before they choose their Halloween costume). Although some Halloween costumes aren’t as racist as the blackface minstrel shows back in the day, they harken to similar prejudices. What these costumes have in common is that they make caricatures out of cultures, and that is simply not okay.”

After the break: “Ghetto” African-American, Indian Chief, Geisha and Bandito.



Advertiser:
Ohio University called Students Teaching Against Racism (STARS)
Source:
Eternal Sunshine of the Spotless Mind (blog)

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WHEN HANDICAPS BRING THE NORM INTO QUESTION!

Posted by Aurélia Courtot | 11-10-2011 18:54 | Category: Ableism, Culture, Discrimination

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Here is a very unique project. Watever emotions it’ll generate, it can’t leave you cold.
This project is an amazing documentary ( I can’t say about handicap question because it would be too much simplistic) named « Mirror of my soul ».



All you have to do is browse through the literature pertaining to handicaps (the various attempts to define the term, the numerous denominations, and even the recent laws regarding the topic) to understand that handicaps are still a major social issue. Despite heightened awareness and legal measures, handicaps continue to be a cause of social exclusion; and this with regards to education, access to facilities, professional integration, but first and foremost to social acceptance.

A central theme in Mirror of my soul, a tenderly and modestly filmed documentary, is making people aware that the way some look at those who are handicapped is sometimes harder to take than the handicap itself.
It is thus essential to instruct people on how to see handicaps. This documentary goes in search of some souls.



Agency:
E&H LAB

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Don’t behave like an animal on public transit

Posted by Tom Megginson | 28-09-2011 18:26 | Category: Culture

It’s true: poetry doesn’t translate. Especially awkward PSA poetry.

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This courtesy campaign reminds transit riders in Paris to act like human beings. Cute idea, if a little furry. But a comparison of the international version above (these are usually produced for adblogs and awards shows) with the original French (found here) shows the loss in translation:

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The original version is from the client site. (Isn’t it funny how the annoying superimposed mouse type disappeared from the “non-client” versions?) See all of the ads (in both English and French) after the break.



Advertiser:
Régie Autonome des Transports Parisiens
Agency:
Publicis Conseil, France
Source:
Ads of The World

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You’ve Seen More Gay Movies Than You Think

Posted by Marc | 25-09-2011 20:45 | Category: Culture, Gender issues

Have you ever wondered why there are closets in a movie?
Corny humor in these four videos from Queer Lisboa, the Lisbon gay and lesbian film festival. Too corny I think.

Last year they did a remake of a scene from Tarantino’s Reservoir Dogs. This year they took four others, all about the theme ‘coming out of the closet’.
The festival took place from the 16th to the 24th September 2011.

Queer Lisboa is the sole Portuguese Film Festival dedicated exclusively to screening gay, lesbian, bisexual, transgender, and transsexual themed films, a genre known as Queer Cinema.

image



Advertiser:
Queer Lisboa
Agency:
Fuel Lisboa
Source:
Ads of the World

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Say Something Nice

Posted by Marc | 24-08-2011 22:12 | Category: Activism, Culture

This is the latest mission from Improv Everywhere held in New York. I love it. A big mouth full of unsavory words seem quite normal today. This action from Improv could be a reaction on that. Well that is my interpretation.
Improv Everywhere placed a wooden lectern with a megaphone holster and an attached sign: Say Something Nice. The lectern was placed outdoor on various places in New York and then left alone. They wanted to see what would happen if New Yorkers were given the opportunity say something nice.

Say Something Nice is part of the Guggenheim Museum exhibition stillspotting nyc. This is the second collaboration in the series, the first being The Mute Button.

Improv Everywhere describes themselves as a New York City-based prank collective that causes scenes of chaos and joy in public places.

Improv Everywhere: Say Something Nice




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Cage Against The Machine: 4’33”

Posted by Marc | 14-12-2010 22:49 | Category: Activism, Culture

Do you also find the Christmas charts very annoying? In England they do. Last year they had a great action to break through the dominance of the X-factor mess. It was a victory, Rage Against the Machine became No. 1.
This year it can be even more obscure.
Cage Against The Machine started as a joke. And now the joke is so close to becoming a reality.

Cage Against The Machine is a campaign to get John Cage’s “silent” masterpiece, 4’33” [Wikipedia], to Christmas No 1 for 2010. At the time of writing, over 86,000 people have joined the Facebook Group. The ultimate goal: make it a silent night on Radio 1.
In case you don’t know, 4’33” is a piece of music containing 4 minutes and 33 seconds of silence.
Participating is easy. Buy the mp3 in the iTunes store or other online stores. It is a non commercial project. Funds go to five different charities.

The video above is the making of.




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