From Pantene in the Philippines, a beautifully-observed ad that could have been made by a campaigning organisation. It highlights the hypocrisy in perceptions of women in the workplace – perceptions that clearly stretch beyond borders. Will it sell more shampoo? It deserves to.
Readers of Malcolm Gladwell’s What the Dog Saw will know that shampoo companies have played a surprising role in the development of feminism.
This gorgeous campaign is made by Firedog for Barbican, the performing arts centre in the City of London.
It’s not about the musicians, it’s about what you hear.
The Barbican asked the team at Firedog to convey the emotional experience of attending a classical music concert at the venue. They combined images of the audience with their eyes closed together with moody environmental imagery. They worked with real people - either friends of Firedog or the Barbican center.
When we listen to music, our imagination continually flits from one image to the next; the emotions evoked are equally disparate. We wanted to tap into the sensory experience of sound, and therefore we focused on where your mind travels to when listening to a piece of music. We call it a Dreamscape.
The campaign has run for four weeks with 255 posters across 129 London Underground stations. All possible items are used. From print and out-of-home to all their digital channels.
Poetry isn’t the usual solution to encourage a more considerate behaviour in public transport.
Transport for London (TfL) makes an attempt this week with ‘poetiquette’.
They have recruited thirteen performance poets to appear at major stations across the network. The initiative is timed to coincide with National Poetry Day on Thursday 3rd October.
The poets will highlight some of the passenger travel habits that can disrupt our journeys, to remind us that a little courtesy can make travelling better for everyone.
All the performances will be shared on a campaign Tumblr and across TfL social channels with the #TravelBetterLondon. The initiative is supported by a series of posters illustrated by McBess and written by M&C Saatchi.
The campaign will also include a short animated film displayed on digital screens at Tube stations and on the TfL YouTube page.
The Spanish town of Brunete, near Madrid has come up with an unusual solution to people who let their dogs do their business in the street. Volunteers chatted to offenders (people, not dogs) to find out details that would allow their dogs to be traced via records. Then the offending matter was returned to the owners who’d left it behind. A simple social change idea put forward by advertising agency McCann. Which has, allegedly, led to a 70% fall in offending.
Canada’s Royal Ontario Museum, affectionately known as “ROM”, will celebrate its centenary year in 2014.
To kick off community celebrations, the museum cracked open its considerable photo archive to create this video collage mixing the vibrant ROM we know now, with the historical ROM we knew then.
Visitors are invited to share their stories and images of the museum at ROM reCollects.
“Share with us your fondest memories, funniest stories or most memorable moments. (Here’s a special callout to Summer Camp participants over the past 70-plus years: we’re hoping to compile a special tribute to this longstanding family tradition!) And watch our website for ongoing updates to what is sure to be a fun and nostalgic stroll through our history.”
Students from the Jerusalem Academy of Music and Dance took a classical approach to the flashmob as they flashwaltzed Tchaikovsky’s Waltz of the Flowers at the new Sarah Wetsman Davidson Hospital Tower in Jerusalem.
This beautiful print advertising comes from Brazil and was done by Paz Comunicacao Estrategica, advertising agency from São Paulo for product: So Acao Solidarity movement (brand: So Acao Solidarity movement) in Brazil. The illustrations are made by “Casa do pixels”. So close to our heart, ... old books should not be thrown away! Donate them. To convey the message, they have positioned some of our classic fairy tales as cast aways into the mean streets of the real world without homes. (more after the break)
Dutch painter Herman van Hoogdalem is currently working on portraits of people with dementia.
In this Dutch spoken report from a regional tv station he tells about his mother who suffered from this disease twenty years ago.
He noticed the change of facial expression and personality which he never forgot.
This experience formed the basis of the series he is making right now. He asked permission to make portraits to the care facility and family.
The woman in the report commented: “most people with dementia are living in closed health centers. Herman makes them visible with his paintings”.
Van Hoogdalem: “the look that shows that these people are somewhere else that is the thing I want to show”.
All portraits will be exhibited next year in the Drents Museum.
Hat tip to Herbert Van Hoogdalem on Facebook.
It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin. When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse…
33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio. We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first question. And we often judge a campaign based on professional principles…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.