Onstuimig

“Seeing Eye People” help NYC pedestrians text while walking

Posted by Claire Kerr | 30-04-2013 22:12 | Category: Culture

We’ve recently seen a lot of social marketing campaigns reminding people of the dangers of texting while driving. Osocio has covered everything from creepy icons, to comical history lessons, to morgue photos to ... Killer crotches!

As popular as texting-while-driving is, it has an often overlooked (if equally stupid) cousin ... The classic “text and walk”!

This week BuzzFeed and Improv Everywhere teamed up in New York City to exploit the silliness of texting (or otherwise interacting with a mobile device) while walking.

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“Seeing Eye People” in orange vests claiming to be part of a Department of Transportation pilot program guided individuals furiously texting on phones down crowded city streets. 

The gag got some great reactions from the public!

Even funnier is what happened when the Seeing Eye People asked real pedestrian texters if they’d like an escort!

 

Seeing Eye People is a great improv bit, but it also makes a good point about public safety.

I think this one performance piece may actually be more memorable than all the grim “texting causes death” posters I’ve seen over the last year.



Advertiser:
Improv Everywhere & BuzzFeed.com
Source:
Seeing Eye People

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Film fest promo is “maybe a little too Canadian”

Posted by Tom Megginson | 15-04-2013 17:18 | Category: Culture

Canadian Film Fest

Ads of The World recently shared this fun promo film for the 2013 Canadian Film Fest: (Includes some swear words, FYI.)



Advertiser:
Canadian Film Fest
Agency:
JWT Toronto
Source:
Ads of The World

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ROM at 100 (1914 - 2014)

Posted by Claire Kerr | 19-03-2013 18:22 | Category: Culture

Canada’s Royal Ontario Museum, affectionately known as “ROM”, will celebrate its centenary year in 2014.

To kick off community celebrations, the museum cracked open its considerable photo archive to create this video collage mixing the vibrant ROM we know now, with the historical ROM we knew then.

Visitors are invited to share their stories and images of the museum at ROM reCollects.

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“Share with us your fondest memories, funniest stories or most memorable moments. (Here’s a special callout to Summer Camp participants over the past 70-plus years: we’re hoping to compile a special tribute to this longstanding family tradition!) And watch our website for ongoing updates to what is sure to be a fun and nostalgic stroll through our history.”

In addition to the ROM 100 launch, the museum also revealed its new logo today. Not everyone is a fan.



Advertiser:
Royal Ontario Museum

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A classical approach to the flashmob: Flashwaltz

Posted by Marc | 8-03-2013 20:00 | Category: Culture, Health

A classical approach to the flashmob: Flashwaltz

Students from the Jerusalem Academy of Music and Dance took a classical approach to the flashmob as they flashwaltzed Tchaikovsky’s Waltz of the Flowers at the new Sarah Wetsman Davidson Hospital Tower in Jerusalem.



Agency:
CRC Media Team

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Don’t throw out your books. Donate them.

Posted by Tatjana Vukic | 19-03-2012 21:10 | Category: Consumerism, Culture, Poverty

This beautiful print advertising comes from Brazil and was done by Paz Comunicacao Estrategica, advertising agency from São Paulo for product: So Acao Solidarity movement (brand: So Acao Solidarity movement) in Brazil. The illustrations are made by “Casa do pixels”. So close to our heart, ... old books should not be thrown away! Donate them. To convey the message, they have positioned some of our classic fairy tales as cast aways into the mean streets of the real world without homes. (more after the break)

image



Advertiser:
só ação solidarity movement
Agency:
Paz Comunicação Estratégica, São Paulo, Brazil

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Portraying dementia, portraying being somewhere else

Posted by Marc | 18-03-2012 11:26 | Category: Culture, Elder Issues, Health

Herman van Hoogdalem: Portraying Dementia

Dutch painter Herman van Hoogdalem is currently working on portraits of people with dementia.
In this Dutch spoken report from a regional tv station he tells about his mother who suffered from this disease twenty years ago.
He noticed the change of facial expression and personality which he never forgot.
This experience formed the basis of the series he is making right now. He asked permission to make portraits to the care facility and family.

The woman in the report commented: “most people with dementia are living in closed health centers. Herman makes them visible with his paintings”.

Van Hoogdalem: “the look that shows that these people are somewhere else that is the thing I want to show”.

All portraits will be exhibited next year in the Drents Museum.
Hat tip to Herbert Van Hoogdalem on Facebook.




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Metamorphosis: Bookstore Trippin’

Posted by Marc | 14-03-2012 20:13 | Category: Culture, Education

Hunter H. Thompson vs Franz Kafka!

Is this an ad? And if so, is it effective? I don’t care. For me it’s a big wow. I love this trip.
It is about what reading a book can do with your mind.
I want something similar as a campaign video for ourselves…

Great work from agency String Theory and the sound designers from Antfood. They made it for Goodbooks International, an online bookseller from New Zealand. Goodbooks passes all of its profits through to Oxfam.

Antfood:

What you will see is an entirely fictional and completely unendorsed representation. [Though we humbly suggest Hunter S. Thompson might have liked it.] We are devoted fans paying homage. No disrespect is intended.

Hat tip to @rjgnyc

Goodbooks - Metamorphosis



Advertiser:
Goodbooks International
Agency:
String Theory

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SOPA/ PIPA Boycott Campaign

Posted by Monica Brasov-Curca | 17-01-2012 23:26 | Category: Activism, Culture, Government, Media

Its Hollywood VS Silicon Valley

SOPA: Stop Online Piracy Act
PIPA: PROTECT IP Act

Jan. 18, 2012 is the designated SOPA blackout day.  In protest prominent websites: Wikipedia, Go Daddy, Reddit and over 10,000 other sites are planning to go dark to contest two bills working through Congress. The bills will go before the US Congress on Jan 24th, where they will vote to pass internet censorship in the Senate, even though the vast majority of Americans are opposed. The bills are supported by Hollywood and the entertainment industry - Silicon Valley, representative of many who want to kill the bill in the House, say they want to protect rights to free speech, privacy, and prosperity.  

The campaign to boycott is mostly crowdsourced in that individuals, groups, organizations and internet business have created their own content to express themselves.  Twitter especially has seen large numbers of avatars covered with a black box censored. Youtube, at the time of writing had over 30,000 video results to the SOPA search.  Wikipedia is shut down - only with a message requesting Zip codes which directs viewers to contact their local government officials

WANT to PROTEST? If you would like to participate with changing your avatar or shutting down your website for a day here’s a great link http://sopastrike.com/

From Wikipedia:

“Call your elected officials.

Tell them you are their constituent, and you oppose SOPA and PIPA.
Why?

SOPA and PIPA put the burden on website owners to police user-contributed material and call for the unnecessary blocking of entire sites. Small sites won’t have sufficient resources to defend themselves. Big media companies may seek to cut off funding sources for their foreign competitors, even if copyright isn’t being infringed. Foreign sites will be blacklisted, which means they won’t show up in major search engines. SOPA and PIPA build a framework for future restrictions and suppression.

In a world in which politicians regulate the Internet based on the influence of big money, Wikipedia — and sites like it — cannot survive.

Congress says it’s trying to protect the rights of copyright owners, but the “cure” that SOPA and PIPA represent is worse than the disease. SOPA and PIPA are not the answer: they will fatally damage the free and open Internet.”

 



Advertiser:
SOPA STRIKE
Source:
Sopa Strike, Youtube, Wikipedia

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We’re a culture, not a costume

Posted by Tom Megginson | 25-10-2011 16:02 | Category: Culture

When I was a kid, ethnic stereotypes often made their way into Halloween costumes. It was a more innocently ignorant time, when dressing as a “Mexican Bandito”, and “Indian” or a “cannibal” was seen as OK.

Here, for example, is a scene from a costume party in the 1983 comedy Trading Places.

It is no longer okay. Especially not in the present era, where multicultural communities and digital media put us in contact with each other every day. It was bad enough when a bunch of white kids reinforced each other’s ideas about cartoon stereotypes of other cultures. It is even worse when those cultures have to see themselves lampooned.

That’s why I think this campaign by Ohio University’s Students Teaching Against Racism (STARS) is a needed one. Particularly considering the current climate of racism in the United States (as elsewhere in the developed world) against immigrants in general, domestic ethnic minorities, indigenous people and most recently against followers of Islam.

 Ohio University's Students Teaching Against Racism - STARS - We're a culture, not a costume

While a campaign like this will not stop racism, it can at least encourage people who are shy to speak out against hurtful stereotypes they see at parties to do something about it. And maybe then these caricatures, which continue to reinforce xenophobic myths and distrust about what “those people” are like, can start to be denormalized.

From the Eternal Sunshine blog, “These posters act as a public service announcement for colored communities. It’s about respect, human dignity, and the acceptance of other cultures (these posters simply ask people to think before they choose their Halloween costume). Although some Halloween costumes aren’t as racist as the blackface minstrel shows back in the day, they harken to similar prejudices. What these costumes have in common is that they make caricatures out of cultures, and that is simply not okay.”

After the break: “Ghetto” African-American, Indian Chief, Geisha and Bandito.



Advertiser:
Ohio University called Students Teaching Against Racism (STARS)
Source:
Eternal Sunshine of the Spotless Mind (blog)

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WHEN HANDICAPS BRING THE NORM INTO QUESTION!

Posted by Aurélia Courtot | 11-10-2011 17:54 | Category: Ableism, Culture, Discrimination

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Here is a very unique project. Watever emotions it’ll generate, it can’t leave you cold.
This project is an amazing documentary ( I can’t say about handicap question because it would be too much simplistic) named « Mirror of my soul ».


All you have to do is browse through the literature pertaining to handicaps (the various attempts to define the term, the numerous denominations, and even the recent laws regarding the topic) to understand that handicaps are still a major social issue. Despite heightened awareness and legal measures, handicaps continue to be a cause of social exclusion; and this with regards to education, access to facilities, professional integration, but first and foremost to social acceptance.

A central theme in Mirror of my soul, a tenderly and modestly filmed documentary, is making people aware that the way some look at those who are handicapped is sometimes harder to take than the handicap itself.
It is thus essential to instruct people on how to see handicaps. This documentary goes in search of some souls.



Agency:
E&H LAB

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