Funny promotion for the Children’s Philharmonic performing at the XV international Festival of Young Art.
Twelve children from around the world sing with the boys from the city of Yekaterinburg in Russia using tablets.
The organizer of the festival likes the stir about the campaign video. And writes about it on the festival website. [Google translate]
From Pantene in the Philippines, a beautifully-observed ad that could have been made by a campaigning organisation. It highlights the hypocrisy in perceptions of women in the workplace – perceptions that clearly stretch beyond borders. Will it sell more shampoo? It deserves to.
Readers of Malcolm Gladwell’s What the Dog Saw will know that shampoo companies have played a surprising role in the development of feminism.
This gorgeous campaign is made by Firedog for Barbican, the performing arts centre in the City of London.
It’s not about the musicians, it’s about what you hear.
The Barbican asked the team at Firedog to convey the emotional experience of attending a classical music concert at the venue. They combined images of the audience with their eyes closed together with moody environmental imagery. They worked with real people - either friends of Firedog or the Barbican center.
When we listen to music, our imagination continually flits from one image to the next; the emotions evoked are equally disparate. We wanted to tap into the sensory experience of sound, and therefore we focused on where your mind travels to when listening to a piece of music. We call it a Dreamscape.
The campaign has run for four weeks with 255 posters across 129 London Underground stations. All possible items are used. From print and out-of-home to all their digital channels.
Poetry isn’t the usual solution to encourage a more considerate behaviour in public transport.
Transport for London (TfL) makes an attempt this week with ‘poetiquette’.
They have recruited thirteen performance poets to appear at major stations across the network. The initiative is timed to coincide with National Poetry Day on Thursday 3rd October.
The poets will highlight some of the passenger travel habits that can disrupt our journeys, to remind us that a little courtesy can make travelling better for everyone.
All the performances will be shared on a campaign Tumblr and across TfL social channels with the #TravelBetterLondon. The initiative is supported by a series of posters illustrated by McBess and written by M&C Saatchi.
The campaign will also include a short animated film displayed on digital screens at Tube stations and on the TfL YouTube page.
The Spanish town of Brunete, near Madrid has come up with an unusual solution to people who let their dogs do their business in the street. Volunteers chatted to offenders (people, not dogs) to find out details that would allow their dogs to be traced via records. Then the offending matter was returned to the owners who’d left it behind. A simple social change idea put forward by advertising agency McCann. Which has, allegedly, led to a 70% fall in offending.
Canada’s Royal Ontario Museum, affectionately known as “ROM”, will celebrate its centenary year in 2014.
To kick off community celebrations, the museum cracked open its considerable photo archive to create this video collage mixing the vibrant ROM we know now, with the historical ROM we knew then.
Visitors are invited to share their stories and images of the museum at ROM reCollects.
“Share with us your fondest memories, funniest stories or most memorable moments. (Here’s a special callout to Summer Camp participants over the past 70-plus years: we’re hoping to compile a special tribute to this longstanding family tradition!) And watch our website for ongoing updates to what is sure to be a fun and nostalgic stroll through our history.”
Students from the Jerusalem Academy of Music and Dance took a classical approach to the flashmob as they flashwaltzed Tchaikovsky’s Waltz of the Flowers at the new Sarah Wetsman Davidson Hospital Tower in Jerusalem.
This beautiful print advertising comes from Brazil and was done by Paz Comunicacao Estrategica, advertising agency from São Paulo for product: So Acao Solidarity movement (brand: So Acao Solidarity movement) in Brazil. The illustrations are made by “Casa do pixels”. So close to our heart, ... old books should not be thrown away! Donate them. To convey the message, they have positioned some of our classic fairy tales as cast aways into the mean streets of the real world without homes. (more after the break)
Does social media have the power to change the world? The answer is yes. But there are still many obstacles, like censorship and literacy. Three-fifths of the world’s population is not connected. This video from the School of International Development at the University of East Anglia is a animated infographic…
‘Does Media Matter for International Development?’ is a rhetorical question. From encouraging charitable donations and delivering public health messages to promoting democratic participation and state accountability; the media can play a crucial role in development. How should we respond to the growing importance of the media - including journalism, radio,…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.