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Jews can make everything funnier. Even YouTube.

Posted by Marc van Gurp | 10-11-2014 21:30 | Category: Culture

Jews can make everything funnier. Even YouTube. Go Hora.

Promoting a comedy convention in Jerusalem without budget, that was the challenge for Hooligans, a creative agency from Tel Aviv.

They came with GO HORA!, a digital hora generator, that mixes randomly Jewish hora dances with YouTube hits. Surprisingly, the beat always fits perfectly, and it’s really funny to watch. See it here.

JJJ: Comedy for a Change is the name of the conference. It is about the power of comedy and social change.

JJJ: Comedy for a Change

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Lupita Nyong’o Sesame Street: “Skin comes in lots of beautiful shades and colors.”

Posted by Monica Brasov-Curca | 17-09-2014 17:32 | Category: Culture, Women's Issues

All Lupita does is win! We all watched her joyfully win an Oscar for 12 Years a Slave, and shed some tears as she delivered the moving Essence ‘Black Women in Hollywood’ Acceptance Speech on defeating her self hate for her dark skin.  Now, on Sesame Street she comes back better then ever.

Lupita Nyong’o Sesame Street: Skin comes in lots of beautiful shades and colors.

More after the break…

Sesame Street

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Fuss about singing tablets

Posted by Marc van Gurp | 18-04-2014 10:00 | Category: Culture

Children's Philharmonic. XV international Festival of Young Art.

Funny promotion for the Children’s Philharmonic performing at the XV international Festival of Young Art.
Twelve children from around the world sing with the boys from the city of Yekaterinburg in Russia using tablets.

The organizer of the festival likes the stir about the campaign video. And writes about it on the festival website. [Google translate]

Red Pepper, Ekaterinburg, Russia

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Shampoo brand takes on gender stereotypes.

Posted by Reuben Turner | 10-12-2013 23:14 | Category: Corporate Social Responsibility, Culture, Discrimination, Gender issues, Women's Issues

Pantene Shampoo brand takes on gender stereotypes

From Pantene in the Philippines, a beautifully-observed ad that could have been made by a campaigning organisation. It highlights the hypocrisy in perceptions of women in the workplace – perceptions that clearly stretch beyond borders. Will it sell more shampoo? It deserves to.

Readers of Malcolm Gladwell’s What the Dog Saw will know that shampoo companies have played a surprising role in the development of feminism.

Pantene Philippines
BBDO Guerrero
Fast Company

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You look like this when listening to classical music

Posted by Marc van Gurp | 13-10-2013 21:00 | Category: Culture

Barbican Dreamscape

This gorgeous campaign is made by Firedog for Barbican, the performing arts centre in the City of London.
It’s not about the musicians, it’s about what you hear.
The Barbican asked the team at Firedog to convey the emotional experience of attending a classical music concert at the venue. They combined images of the audience with their eyes closed together with moody environmental imagery. They worked with real people - either friends of Firedog or the Barbican center.

When we listen to music, our imagination continually flits from one image to the next; the emotions evoked are equally disparate. We wanted to tap into the sensory experience of sound, and therefore we focused on where your mind travels to when listening to a piece of music. We call it a Dreamscape.

The campaign has run for four weeks with 255 posters across 129 London Underground stations. All possible items are used. From print and out-of-home to all their digital channels.


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Behave like a Poet at London’s transport network #TravelBetterLondon

Posted by Marc van Gurp | 30-09-2013 20:45 | Category: Culture

Transport for London. Travel Better London

Poetry isn’t the usual solution to encourage a more considerate behaviour in public transport.
Transport for London (TfL) makes an attempt this week with ‘poetiquette’.

They have recruited thirteen performance poets to appear at major stations across the network. The initiative is timed to coincide with National Poetry Day on Thursday 3rd October.
The poets will highlight some of the passenger travel habits that can disrupt our journeys, to remind us that a little courtesy can make travelling better for everyone.

All the performances will be shared on a campaign Tumblr and across TfL social channels with the #TravelBetterLondon. The initiative is supported by a series of posters illustrated by McBess and written by M&C Saatchi.

The campaign will also include a short animated film displayed on digital screens at Tube stations and on the TfL YouTube page.

Transport for London
M&C Saatchi

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Turning dog ‘do’ into a dog ‘don’t’.

Posted by Reuben Turner | 10-06-2013 21:08 | Category: Activism, Culture, Environment

The Spanish town of Brunete, near Madrid has come up with an unusual solution to people who let their dogs do their business in the street. Volunteers chatted to offenders (people, not dogs) to find out details that would allow their dogs to be traced via records. Then the offending matter was returned to the owners who’d left it behind. A simple social change idea put forward by advertising agency McCann. Which has, allegedly, led to a 70% fall in offending.



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“Seeing Eye People” help NYC pedestrians text while walking

Posted by Claire | 30-04-2013 21:12 | Category: Culture

We’ve recently seen a lot of social marketing campaigns reminding people of the dangers of texting while driving. Osocio has covered everything from creepy icons, to comical history lessons, to morgue photos to ... Killer crotches!

As popular as texting-while-driving is, it has an often overlooked (if equally stupid) cousin ... The classic “text and walk”!

This week BuzzFeed and Improv Everywhere teamed up in New York City to exploit the silliness of texting (or otherwise interacting with a mobile device) while walking.


“Seeing Eye People” in orange vests claiming to be part of a Department of Transportation pilot program guided individuals furiously texting on phones down crowded city streets. 

The gag got some great reactions from the public!

Even funnier is what happened when the Seeing Eye People asked real pedestrian texters if they’d like an escort!

Seeing Eye People is a great improv bit, but it also makes a good point about public safety.

I think this one performance piece may actually be more memorable than all the grim “texting causes death” posters I’ve seen over the last year.

Improv Everywhere & BuzzFeed.com
Seeing Eye People

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Film fest promo is “maybe a little too Canadian”

Posted by Tom Megginson | 15-04-2013 16:18 | Category: Culture

Canadian Film Fest

Ads of The World recently shared this fun promo film for the 2013 Canadian Film Fest: (Includes some swear words, FYI.)

Canadian Film Fest
JWT Toronto
Ads of The World

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ROM at 100 (1914 - 2014)

Posted by Claire | 19-03-2013 17:22 | Category: Culture

Canada’s Royal Ontario Museum, affectionately known as “ROM”, will celebrate its centenary year in 2014.

To kick off community celebrations, the museum cracked open its considerable photo archive to create this video collage mixing the vibrant ROM we know now, with the historical ROM we knew then.

Visitors are invited to share their stories and images of the museum at ROM reCollects.


“Share with us your fondest memories, funniest stories or most memorable moments. (Here’s a special callout to Summer Camp participants over the past 70-plus years: we’re hoping to compile a special tribute to this longstanding family tradition!) And watch our website for ongoing updates to what is sure to be a fun and nostalgic stroll through our history.”

In addition to the ROM 100 launch, the museum also revealed its new logo today. Not everyone is a fan.

Royal Ontario Museum

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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