Onstuimig

Fuss about singing tablets

Posted by Marc van Gurp | 18-04-2014 11:00 | Category: Culture

Children's Philharmonic. XV international Festival of Young Art.

Funny promotion for the Children’s Philharmonic performing at the XV international Festival of Young Art.
Twelve children from around the world sing with the boys from the city of Yekaterinburg in Russia using tablets.

The organizer of the festival likes the stir about the campaign video. And writes about it on the festival website. [Google translate]



Agency:
Red Pepper, Ekaterinburg, Russia

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Shampoo brand takes on gender stereotypes.

Posted by Reuben Turner | 10-12-2013 23:14 | Category: Corporate Social Responsibility, Culture, Discrimination, Gender issues, Women's Issues

Pantene Shampoo brand takes on gender stereotypes

From Pantene in the Philippines, a beautifully-observed ad that could have been made by a campaigning organisation. It highlights the hypocrisy in perceptions of women in the workplace – perceptions that clearly stretch beyond borders. Will it sell more shampoo? It deserves to.

Readers of Malcolm Gladwell’s What the Dog Saw will know that shampoo companies have played a surprising role in the development of feminism.



Advertiser:
Pantene Philippines
Agency:
BBDO Guerrero
Source:
Fast Company

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You look like this when listening to classical music

Posted by Marc van Gurp | 13-10-2013 22:00 | Category: Culture

Barbican Dreamscape

This gorgeous campaign is made by Firedog for Barbican, the performing arts centre in the City of London.
It’s not about the musicians, it’s about what you hear.
The Barbican asked the team at Firedog to convey the emotional experience of attending a classical music concert at the venue. They combined images of the audience with their eyes closed together with moody environmental imagery. They worked with real people - either friends of Firedog or the Barbican center.

When we listen to music, our imagination continually flits from one image to the next; the emotions evoked are equally disparate. We wanted to tap into the sensory experience of sound, and therefore we focused on where your mind travels to when listening to a piece of music. We call it a Dreamscape.

The campaign has run for four weeks with 255 posters across 129 London Underground stations. All possible items are used. From print and out-of-home to all their digital channels.



Advertiser:
Barbican
Agency:
Firedog

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Behave like a Poet at London’s transport network #TravelBetterLondon

Posted by Marc van Gurp | 30-09-2013 21:45 | Category: Culture

Transport for London. Travel Better London

Poetry isn’t the usual solution to encourage a more considerate behaviour in public transport.
Transport for London (TfL) makes an attempt this week with ‘poetiquette’.

They have recruited thirteen performance poets to appear at major stations across the network. The initiative is timed to coincide with National Poetry Day on Thursday 3rd October.
The poets will highlight some of the passenger travel habits that can disrupt our journeys, to remind us that a little courtesy can make travelling better for everyone.

All the performances will be shared on a campaign Tumblr and across TfL social channels with the #TravelBetterLondon. The initiative is supported by a series of posters illustrated by McBess and written by M&C Saatchi.

The campaign will also include a short animated film displayed on digital screens at Tube stations and on the TfL YouTube page.



Advertiser:
Transport for London
Agency:
M&C Saatchi

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Turning dog ‘do’ into a dog ‘don’t’.

Posted by Reuben Turner | 10-06-2013 22:08 | Category: Activism, Culture, Environment

The Spanish town of Brunete, near Madrid has come up with an unusual solution to people who let their dogs do their business in the street. Volunteers chatted to offenders (people, not dogs) to find out details that would allow their dogs to be traced via records. Then the offending matter was returned to the owners who’d left it behind. A simple social change idea put forward by advertising agency McCann. Which has, allegedly, led to a 70% fall in offending.

 



Advertiser:
Brunete
Agency:
McCann
Source:
BoingBoing

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“Seeing Eye People” help NYC pedestrians text while walking

Posted by Claire | 30-04-2013 22:12 | Category: Culture

We’ve recently seen a lot of social marketing campaigns reminding people of the dangers of texting while driving. Osocio has covered everything from creepy icons, to comical history lessons, to morgue photos to ... Killer crotches!

As popular as texting-while-driving is, it has an often overlooked (if equally stupid) cousin ... The classic “text and walk”!

This week BuzzFeed and Improv Everywhere teamed up in New York City to exploit the silliness of texting (or otherwise interacting with a mobile device) while walking.

image

“Seeing Eye People” in orange vests claiming to be part of a Department of Transportation pilot program guided individuals furiously texting on phones down crowded city streets. 

The gag got some great reactions from the public!

Even funnier is what happened when the Seeing Eye People asked real pedestrian texters if they’d like an escort!

Seeing Eye People is a great improv bit, but it also makes a good point about public safety.

I think this one performance piece may actually be more memorable than all the grim “texting causes death” posters I’ve seen over the last year.



Advertiser:
Improv Everywhere & BuzzFeed.com
Source:
Seeing Eye People

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Film fest promo is “maybe a little too Canadian”

Posted by Tom Megginson | 15-04-2013 17:18 | Category: Culture

Canadian Film Fest

Ads of The World recently shared this fun promo film for the 2013 Canadian Film Fest: (Includes some swear words, FYI.)



Advertiser:
Canadian Film Fest
Agency:
JWT Toronto
Source:
Ads of The World

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ROM at 100 (1914 - 2014)

Posted by Claire | 19-03-2013 18:22 | Category: Culture

Canada’s Royal Ontario Museum, affectionately known as “ROM”, will celebrate its centenary year in 2014.

To kick off community celebrations, the museum cracked open its considerable photo archive to create this video collage mixing the vibrant ROM we know now, with the historical ROM we knew then.

Visitors are invited to share their stories and images of the museum at ROM reCollects.

image

“Share with us your fondest memories, funniest stories or most memorable moments. (Here’s a special callout to Summer Camp participants over the past 70-plus years: we’re hoping to compile a special tribute to this longstanding family tradition!) And watch our website for ongoing updates to what is sure to be a fun and nostalgic stroll through our history.”

In addition to the ROM 100 launch, the museum also revealed its new logo today. Not everyone is a fan.



Advertiser:
Royal Ontario Museum

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A classical approach to the flashmob: Flashwaltz

Posted by Marc van Gurp | 8-03-2013 20:00 | Category: Culture, Health

A classical approach to the flashmob: Flashwaltz

Students from the Jerusalem Academy of Music and Dance took a classical approach to the flashmob as they flashwaltzed Tchaikovsky’s Waltz of the Flowers at the new Sarah Wetsman Davidson Hospital Tower in Jerusalem.



Agency:
CRC Media Team

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Don’t throw out your books. Donate them.

Posted by Tatjana Vukic | 19-03-2012 21:10 | Category: Consumerism, Culture, Poverty

This beautiful print advertising comes from Brazil and was done by Paz Comunicacao Estrategica, advertising agency from São Paulo for product: So Acao Solidarity movement (brand: So Acao Solidarity movement) in Brazil. The illustrations are made by “Casa do pixels”. So close to our heart, ... old books should not be thrown away! Donate them. To convey the message, they have positioned some of our classic fairy tales as cast aways into the mean streets of the real world without homes. (more after the break)

image



Advertiser:
só ação solidarity movement
Agency:
Paz Comunicação Estratégica, São Paulo, Brazil

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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