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A Systems Story in a new and accessible way

Posted by Marc van Gurp | 21-08-2014 22:00 | Category: Design, Environment, Health

BEE Environmental Communication: Systems Thinking.

This seems off topic, it isn’t about a cause, person or organisation. It is about System Thinking, a concept for understanding and solving complex world problems, from climate change, to public health care, and beyond. Therefore it is very relevant for the world of social marketing.

The problem is that system thinking itself is complex. This is why the team of BEE Environmental Communication decided to explain this very useful but quite technical concept in an easy-to-understand way. Illustrated with an universal example: love.

BEE Research Manager Sarah Czunyi: “On six-sided cubes, we created images that told different stories within one set of blocks. Each scene of the video uses a unique set of cubes, which when turned around illustrate a distinct component of the systems thinking ‘recipe book’ – yet clearly, all are connected in a bigger system and sub-systems.  And the fact that we used these alphabet cubes, often thought of as simply children’s educational toys, illustrates that even something as complex as systems thinking should and can be accessible to a wider audience.”

More about the origin and background of the project here.



Agency:
BEE Environmental Communication

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An annual report difficult to read because of a handicap

Posted by Marc van Gurp | 9-08-2014 21:40 | Category: Ableism, Awards, Design

Calgary Society for Persons with Disabilities (CSPD): An annual report difficult to read because of a handicap.

Calgary Society for Persons with Disabilities (CSPD): An annual report difficult to read because of a handicap.

Most annual reports are difficult to read. Canadian agency WAX Partnership used that idea to give the annual from the Calgary Society for Persons with Disabilities (CSPD) an additional function.

The brief of CSPD was to create a provocative annual report that told their financial story, but which can also be used to raise awareness (and funds) for the organisation.

WAX decided to make the annual difficult to read by using a single staple in the centre of the pages. WAX then told the story of a client over a day using stark, journalistic photos and honest language that doesn’t pull any punches.
By simply placing a single staple in the middle of the report, WAX created a simple yet incredibly powerful metaphor for the struggle that persons with disabilities face every day of their lives. Because “being handicapped is hard”.

WAX won a Black Pencil prize at the D&AD Awards this year with the annual.
It is the second time WAX has been awarded for work with the CSPD. In 2009, the 2008 CSPD Annual Report earned In Book, where the entire annual report was written by hand, on objects that were purchased from fundraising efforts to help people living with disabilities.



Advertiser:
Calgary Society for Persons with Disabilities (CSPD)
Agency:
WAX Partnership

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New: the Homelessfonts

Posted by Marc van Gurp | 11-06-2014 21:00 | Category: Design, Fundraising, Homelessness

Arrels Fundació: the Homelessfonts

This is quite brilliant idea based on the handwritten cardboards no one reads. The Spanish Arrels foundation, in partnership with the advertising agency The Cyranos McCann, presents Homelessfonts.org, the first website to let you buy fonts created by homeless people.

The idea is that individuals and companies can buy these different fonts through the Homelessfonts.org website and use them in different spheres, such as their social networks and corporate identity, whether for advertising, stationery or packaging, etc.
It makes a design more personal because there is a story behind it. In a way it makes homeless people visible in a unique way. And the handwriting of the homeless will finally be read.

At the website users can also find out about their creators’ stories and see the uses made of them. So far about ten homeless people have taken part in the scheme.



Advertiser:
Arrels Fundació
Agency:
Cyranos McCann

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Don’t TXT & DRV

Posted by Reuben Turner | 1-05-2014 16:41 | Category: Design, Road safety

Lovely, classic poster design from the UK’s AMV BBDO. image No words needed.



Advertiser:
Think! (UK Gov't)
Agency:
AMV BBDO
Source:
Hello You Creatives

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Fashion Revolution Day: Who Made Your Clothes? #insideout

Posted by Marc van Gurp | 24-03-2014 16:00 | Category: Design, Poverty, Developing World

On April 24th last year, 1133 people were killed when the Rana Plaza factory complex collapsed in Dhaka, Bangladesh.
On it’s first anniversary of the Rana Plaza disaster, a group of designers start remembering the victims and raising awareness with the Fashion Revolution Day.
The first anniversary is about one question: Who Made Your Clothes?

Founder of Fashion Revolution, Carry Somers: “Fashion Revolution Day has gathered incredible momentum on a global scale. We have over 40 countries around the world who will be participating in the day and I believe this represents a really exciting opportunity to reconnect fashion-lovers with the people who made their clothes”.

In this post four examples of the ads that are downloadable at the campaign website.
The video above is an introduction from Fashion Revolution Day USA.

Fashion Revolution Day: Who Made Your Clothes?




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Follow your heart. Also in advertising.

Posted by Marc van Gurp | 23-02-2014 18:20 | Category: Design, Media

Heartvertising: Mark Verhaagen

In social advertising, as here on Osocio, we are familiar with emotions. Because it is not about physical things but real people’s problems. Advertising to overcome problems. It is often about pain and sorrow. But almost always with a positive approach. About dreams and ambitions.

Why not a advertising campaign about those two terms? Advertising agency KOKORO from Amsterdam has made ​​such a campaign named Heartvertising.

KOKORO: “Former nursing home carer Bronnie Ware recorded the top five regrets of the dying. Perhaps unsurprisingly, most people had not honoured even a half of their dreams and had to die knowing that it was due to choices they had made, or not made.”

Twelve designers, illustrators and artists created ads that would speak to the hearts of passers-by and inspire them to pursue whatever dreams they may have. The project started February 18th and can be seen on 300 outdoor advertising panels, 100.000 Boomerang freecards and a local exhibition.

See all the ads here.

Ad above: Mark Verhaagen.



Source:
Goed.is

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Parkinson’s. A horror story?

Posted by Reuben Turner | 17-02-2014 16:17 | Category: Design, Health

An intriguing new campaign for Parkinson’s UK. 20 image makers (illustrators, designers), were briefed to produce posters illustrating different facets of the disease. The posters are unbranded, designed to straddle the line between art (OK, ‘content’) and advertising. Some of the best are below, or click through for the wider series.

image

As ever, my questions are – what will this campaign change? Will it be seen by enough people to embed awareness of Parkinson’s disease in the public consciousness? And if so, what will they think, what will they know, what will they DO? There are some beautiful images here. And some obvious or cliched ones, to my mind.

But so what? It’s just empty design if it doesn’t change anything. And my worry is that that’s exactly what will happen.

Do read the associated article for further background on the campaign here.



Advertiser:
Parkinson's UK
Agency:
The Assembly
Source:
Creative Review (UK)

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The right to childhood should be untouchable, but is still a taboo

Posted by Marc van Gurp | 3-02-2014 20:30 | Category: Abuse, Design, Environment, Health, Religion, Violence, Peace & Conflicts

Erik Ravelo: Los Intocables. The right to childhood should be untouchable.

There are still taboos. What recently was again the case with the project of the Cuban artist Erik Ravelo.
Ravelo is known for his his work at Fabrica and as the man behind the United Colors of Benetton’s UnHate campaign

The project called “Los Intocables” received much applause. But a lot of criticism also. So much that it was banned on Facebook.
And the discussion is still going on YouTube.
These images may not be published is often heard. Because it is shocking is the argument.

“Los Intocables” (“The Untouchables”) is a human installation about the right to childhood that should be protected as Erik Ravelo writes on his website.
It includes seven parts each showing an adult and a crucified child. Each part tells a different story about the loss of innocence with references like war, religion, child abuse and fast food.

It is like a mirror. Like all good art. And that mirror shows us sometimes very unpleasant truths. Therefore, it is not taboo because it is indecent. It is because it makes us scared how we deal with children.
It is not easy when you are attacked by your behavior as an adult.

With the help of lawyers the Facebook ban is canceled recently.




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Native Americans ask for rebranding NFL Redskins

Posted by Marc van Gurp | 30-01-2014 13:10 | Category: Design, Sport

This campaign from Oneida Indian Nation is about the use of the name and the mascot of the NFL team Redskins.
The name of Washington’s NFL team has become a prominent civil rights issue. Members of Congress from both parties, city councils across America, top sports icons, leading journalists, faith leaders and even President Obama talk about the subject.

The campaign video was released three days ago. It is made ​​in a friendly tone and contains a list of names.
“Native Americans call themselves many things, the one thing they don’t…”

The demand is simple: Native Americans don’t want to be a mascot for the NFL.

Congresswoman Eleanor Holmes Norton explains it in this radio ad for the action group:

Native Americans ask for rebranding NFL Redskins




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A free typeface for climate loonies

Posted by Marc van Gurp | 24-01-2014 18:15 | Category: Design, Environment

Klima, a free typeface for the climate movement

Nice work from Matthew Anderson: Klima, a free typeface for the climate movement.

Matthew: “Professional type designers deserve to be paid for their work, but most people working to stop climate change are volunteers — they’re never going to have hundreds of dollars to spend on font licenses, and they need good tools for visual communication more than anyone. So I made Klima. If you’re a climate organizer, an academic, an NGO, a student, anything that’s non-commercial and non-climate denial, you can use Klima for whatever you want. It’s for you.”

(The title of this post is not meant to be offensive :-)




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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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