Osocio NL

A free typeface for climate loonies

Posted by Marc van Gurp | 24-01-2014 18:15 | Category: Design, Environment

Klima, a free typeface for the climate movement

Nice work from Matthew Anderson: Klima, a free typeface for the climate movement.

Matthew: “Professional type designers deserve to be paid for their work, but most people working to stop climate change are volunteers — they’re never going to have hundreds of dollars to spend on font licenses, and they need good tools for visual communication more than anyone. So I made Klima. If you’re a climate organizer, an academic, an NGO, a student, anything that’s non-commercial and non-climate denial, you can use Klima for whatever you want. It’s for you.”

(The title of this post is not meant to be offensive :-)




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Nonprofits, do you want a Backpacker Intern?

Posted by Marc van Gurp | 21-01-2014 16:00 | Category: Design

Mark van der Heijden: The Backpacker Intern

This is the opportunity for nonprofits to get a free expert in home.
The expert is Mark van der Heijden, creative copywriter from Amsterdam. He travels around the world as ‘The Backpacker Intern’. Helping out agencies, brands and charities. But he don’t want to get paid. It is just a trade: a day of his work for food and a place to sleep.

The last job he did on his tour was for Amnesty International in Thailand.
Read all about it at his blog.
Do you want Mark as an intern? Check his destinations.

We want decent wages for our work as creative. But this is quite a nice deal.

Via Pop the Campaign and Adfreak.




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No creative has been paid to make this ad #coglioneNo

Posted by Marc van Gurp | 13-01-2014 12:00 | Category: Design

For the realization of these spots no creative has been paid - ZERO

A plumber or a gardener don’t work for free. A designer is too often asked to do so.
It’s what Osocio blogger Noah Scalin wrote about in his Design Activists Handbook.

The three funny videos in this post are from Italy, made by creative collective ZERO. It is about the disrespectful approach to our work as designer. To make the statement even more powerful they use the hashtag #coglioneNo (#NoAsshole). An awareness campaign for the respect of creative work. It is the respons to design for nothing because we have to make the portfolio, because it’s fun.
Therefore ZERO has proclaimed the month of January to #coglioneNo.

And if you’re wondering, for the realization of these spots no creative has been paid.



Agency:
ZERO

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Canada’s designers rebel against government-developed national logos

Posted by Tom Megginson | 13-12-2013 18:31 | Category: Design

When Canadian public broadcaster CBC released the logos being considered by the Government of Canada for the country’s upcoming sesquicentennial, people were quick to react.

Canada turns 150 - 150logo

Nobody was quite as vocal as Canadian designer Ibraheem Youssef, who now works as an ACD at Hill Holliday, Boston:

“As a Graphic Designer that has been working in the field of Design for 14 years, I was appalled by the quality and standard of the designs being presented. That sentiment was also shared by many other Designers like myself.

As cries of protest and disgust started to fill the digital airwaves via Facebook and twitter, I decided to do something about it. I went forth and contacted a group of esteemed, professional and award winning Graphic Designers and Art Directors and challenged them to create something better than what is currently being circulated in the media.”

Ibraheem’s version, and my three favourites from the first round of crowdsourced logos, follows:



Advertiser:
the150logo.ca
Agency:
Ibraheem Youssef

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Amazing Posters: A Home For Everyone

Posted by Marc van Gurp | 12-12-2013 20:35 | Category: Design, Homelessness

A Home For Everyone

The quality of the work submitted for the poster for tomorrow project is getting better and better. The most recent project A Home for Everyone is stunning.
The goal of the poster for tomorrow project is to make posters to stimulate debate on issues that affect us all.

A Home for Everyone is the 5th annual project. It’s about the universal right to housing.

From all entries, I chose five.
See all entries including the ten best here. You’ll love it.

Above: “Le plus grand hôtel de Paris” from Rousseau Fabien, France.




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Free Design for Non-Profits

Posted by Adam Valvasori | 11-12-2013 08:02 | Category: Corporate Social Responsibility, Design

Webby award-winning 99designs is giving away free ‘design contests’ each month to a number of certified non-profit organisations around the world. For those unfamiliar with this model, it’s a process whereby designers submit competing designs in response to a customer’s design brief—and the winner receives a cash payment for their work. They’ve just announced that they’re bumping up the number of contests being given away in the lead up to Christmas (10 - 21 December). So now is your time to act - please take advantage of their kind offer! It’s not enough that you have a great cause (thousands do) make sure yours stands out. Make it easy for people to: find, understand and adopt your organisation’s values and vision as their own.

Whether you need a new or refreshed logo, website, t-shirt, flyer or whatever to do this, it’s essential that you start by writing a good brief. Just make sure you follow their advice.

image
Above: Examples of previous non-profits who have taken advantage of 99designs’ philanthropy.

Check out some more non-profit designs from their 99nonprofits 2012 round up.



Advertiser:
99designs

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3 Decades of Aids Awareness Campaigns #WorldAIDSDay

Posted by Marc van Gurp | 1-12-2013 21:30 | Category: Design, Gender issues, Health, Social aid, Developing World

I was wondering if there is an evolution in style and message in AIDS campaigning. So I started a Pinterest board with work containing print, outdoor and ambient campaigns. From all over the world.
The question is too complicated to answer. Because the differences between the continents are too big.

In general there are two goals: awareness and fundraising. And the work I was looking for, visually attractive, is mostly awareness.
Within that area all styles are used. Brutal copy, bananas, love games, portraits, typography. Above all there are two things which are used most: the condom and the red ribbon.

However there is a noticeable development. In the early days most campaigns warn us about the dangers of sex and syringes. And you can’t get AIDS from a swimming pool. It’s the typical awareness in it’s early stages.
The target group is mostly gay or addicted.
That evolved into a more general approach. Campaigns targets all sexual active groups. And prevention became the message.
In the last few years the social approach is rising. The human factor. About the fact the people with Aids or HIV around us needs help, love and understanding.

The Pinterest board is getting big but we aren’t even halfway. There is so much explore. It’s like an uncontrollable virus.
See it here and tell us which evolution you see.

Follow Osocio Aids/HIV campaigns on Pinterest




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Great book about what it is like to be dyslexic

Posted by Marc van Gurp | 9-11-2013 22:20 | Category: Design, Fundraising

Sam Barclay: what it is like to be dyslexic?

People all over the world struggle with reading for a variety of reasons, like dyslexia, lack of education and an unfamiliar language.
I wrote before how a designer came with a solution for those who suffer from dyslexia. It was about Dyslexie, a typeface made especially for dyslectics.

Sam Barclay, former plumber and now graphic designer from Britain, chose a different approach. He made a book teaches us what it’s like to be dyslexic.

Sam: “The principles of reading are fascinating when it comes to the importance of typography. This book shows a few different ways of displaying type that might best represent the way in which a person with dyslexia might read.
In general, those that can read tend to take it for granted, and are confused by the struggles that many people experience. The question frequently asked is – ‘I wonder what it is like to be dyslexic?’.”

The book is a project at Kickstarter. Sam already reached his goal but he can use more pledges.

More about the project at his website.




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Hunting jackets turned into animals under threat

Posted by Marc van Gurp | 14-10-2013 20:59 | Category: Animal rights, Design

Rohan Chhabra - Embodying ethics : Endangered

‘Embodying ethics : Endangered’ is an unique project from Rohan Chhabra. The project was exhibited at the 2013 London Design Festival.
After graduation Rohan worked as a Product Designer with sportswear label Nike for 2 years. Since 2013, Rohan decided to work independently on the project in this post.

Rohan: The project ‘Embodying ethics : Endangered’ aims to inform the issue of extinction of critical endangered species. By designing a series of hunting jackets that turn into representations of the animal under threat, reminds us of our complicity in the problem. As merely a fashion item, there is a sense in which the hunter jacket empowers without guilt, but then it reminds us of the ultimate source of this potency- the act of slaying a living creature and transforming it into an object, a decorative accessory, a trophy. Rather than condemning the hunter outright, they enable us to recognise the hunter in ourselves.




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The traffic lights in New York tell you what to do on 9/11: Forward. Together.

Posted by Marc van Gurp | 11-09-2013 19:00 | Category: Design, Peace & Conflicts

9/11 Forward. Together.

Great guerilla project in New York this morning.
On this morning of 9/11, pedestrian traffic lights around New York City have taken on a whole new meaning. The stop symbol has been modified to resemble the fallen twin towers. Underneath it a message reads: “9/11. Forward. Together.”

Six international advertising students from Miami Ad School are behind this creative guerilla project:
“We wanted to create something different to show people that sharing the memory of 9/11 makes us stronger. We will never stop moving forward and we will never be alone. That’s what the connection between the two towers and the walking man symbolizes,” they explain.

The signs have been spotted all over Manhattan and Brooklyn in busy areas such as the Financial District, Union Square and Bedford Ave in Williamsburg. If you want to catch a glimpse of the artwork you better hurry up because we don’t know for how long they will get to stay up.

The Brooklyn Miami Ad School students also did another very cool thing for 9/11.




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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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