The best of non-profit advertising and marketing for social causes

Developing World

We have 280 blogposts about and from the Developing World.
Related Pinterest boards: Developing World, Infographics.

  • The other is you - L'autre c'est toi - uncovers stereotypes in fundraising

    ‘The other is you’ uncovers stereotypes in fundraising

    By on 23 June 2016

    This video is the animated explanation of a project from three students majoring in social communication in Belgium. It is the final study project from Camille Bettonville, Jeanne Eloi and Fabiola Legrain Sanabria adressing the spread of stereotypes in NGO communication. A subject...

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  • Behind the Seams: Who makes your clothes?

    Behind the Seams: Who makes your clothes?

    By on 3 May 2016

    Behind the Seams is a new ongoing campaign launched as an indictment of the fashion industry. They started with a clear mission: There should be no mystery as to who is making your clothes. The organisation want to improve the conditions of workers...

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  • The Alphabet of Illiteracy

    By on 26 March 2016

    A lovely campaign from Project Literacy, an initiative backed by education publisher Pearson, about the lifelong, and life-changing impacts of illiteracy. Simple, strong and beautifully made using real sculptures to illustrate every letter, and every point. Agency: FCB Sculptures: Wilfrid Wood

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  • BarbieSavior Instagram lampoons white saviour complex

    #BarbieSavior Instagram lampoons white saviour complex

    By on 25 March 2016

    The “white saviour” cliché is already well-known among international development circles. It’s a  voluntourist, often American, white, female, and overtly Christian, who engages in overseas volunteerism that’s “all about her.” The concept has already been lampooned by projects such...

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  • Meet the people from the famous Small Change, Big Difference viral

    By on 22 February 2016

    Small Change, Big Difference was one of the most discussed campaigns nine years ago. It was in the second year of Osocio and immediately the best visited blogpost at the time. It was one of the first social campaigns...

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  • Anne goes rogue for abortion rights in PEI

    Anne goes rogue for abortion rights in PEI #iamkarats

    By on 30 January 2016

    Anne of Green Gables, the fictional character first published by Lucy Maud Montgomery in 1908, has become an icon of Canadian children’s literature and a major tourist draw for the province of Prince Edward Island (PEI). In the books, Anne...

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  • Turning expensive Stella beer into water.

    Turning expensive beer into water.

    By on 26 January 2016

    This new campaign and initiative from Stella throws a lot of money and work at something very simple: water. Still the simplest resource that too many of us don’t have access to. But still. Overblown, humourless script? Check. Incredibly...

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  • Bye Bye Ebola - Sierra Leone is celebrating

    Sierra Leone is celebrating: Bye Bye Ebola!

    By on 24 November 2015

    The world is not yet fully Ebola free but we’re almost there. Time to party! SMAC Sierra Leone made this video to celebrate the end of the ‪Ebola‬ outbreak with the ‪Azonto‬ dance. It is a lively, swinging compilation of dancing with doctors, nurses, field workers,...

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  • The seller is honest about this phone. Would you buy it?

    The seller is honest about this phone. Would you buy it?

    By on 2 November 2015

    Some social experiments really miss the point. Others are a direct hit. Like this experiment from Oslo in Norway. Passers-by are approached by sellers with an honest story about a smartphone. The phone is incredible cheap. But it is...

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  • Hidden Camera: get more in return than giving to charity

    Hidden Camera: get more in return than giving to a charity

    By on 23 October 2015

    Most social experiments fail because they reflect us as bad and unreliable. Which is a true statement in some cases but very ineffective for cause campaigning. This reverse fundraising experiment from Norway is different because it gives hope. The Norwegian...

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