I was wondering if there is an evolution in style and message in AIDS campaigning. So I started a Pinterest board with work containing print, outdoor and ambient campaigns. From all over the world.
The question is too complicated to answer. Because the differences between the continents are too big.
In general there are two goals: awareness and fundraising. And the work I was looking for, visually attractive, is mostly awareness.
Within that area all styles are used. Brutal copy, bananas, love games, portraits, typography. Above all there are two things which are used most: the condom and the red ribbon.
However there is a noticeable development. In the early days most campaigns warn us about the dangers of sex and syringes. And you can’t get AIDS from a swimming pool. It’s the typical awareness in it’s early stages.
The target group is mostly gay or addicted.
That evolved into a more general approach. Campaigns targets all sexual active groups. And prevention became the message.
In the last few years the social approach is rising. The human factor. About the fact the people with Aids or HIV around us needs help, love and understanding.
The Pinterest board is getting big but we aren’t even halfway. There is so much explore. It’s like an uncontrollable virus. See it here and tell us which evolution you see.
Is it possible to raise the IQ of an entire country? That’s a weird question. Until you read about the St. Lucia Project.
Actually it’s a call for volunteering on the Island of St Lucia in the West Indies.
It is a Global Volunteers Initiative and their goal is to prove that short-term volunteers, working with local leaders on sustained development, can measurably raise the IQ of children by fighting and limiting the factors that damage brain development.
Dallas-based advertising agency Firehouse created two videos which characterize the issues affecting the country, as well as the potential impact through volunteering.
With the new campaign launched today they go one step further. Let’s Save Africa! -gone wrong, is full of the most classic stereotypes in fundraising campaign videos, a way of communication which SAIH means should change.
The video indicates the beginning of a campaign, which will end with the announcement of two awards, December 3rd. It’s The Golden Radiator Awards and Rusty Radiator Awards.
Anja Bakken Riise, president of SAIH: “Stereotypes harm the dignity of the people portrayed and cause people watching to become apathetic towards what is going on in the world. With the Rusty Radiator-Awards, we want to push towards more creativity and innovation in the communication by organisations because we believe it will increase people’s attention, knowledge and engagement. “
In the Rusty Radiator campaign, an international jury has nominated what they view as examples of some of the worst and the best fund-raising campaigns. The jury consists of five individuals with different expertise on informational work.
The nominees for the Rusty Radiator are:
50 Cent / Street King Energy, Plan Norway, Child Fund and UNICEF USA.
The relief organisation MISEREOR is always looking for new ways to promote its, “2 Euros Help” initiative. Table Football for Africa is an interactive donation box in the form of a table football game.
The 2 Euro donation goes directly towards promoting sports for children and young people in Rwanda and South Africa. A facebook app spread word of the campaign on the social web with a ticker and live stream, drawing attention to the initiative and encouraging more giving.
When players log-on to their facebook profile, their friends can follow the game with the live-ticker and, using a special pin-board, make their own donations online. An integrated camera also broadcasts every game, live on Facebook.
Companies can rent the Table Football.
I saw this video with my 8 year old son just the other day and I explained to him that 780 million people does not have sustainable access to an improved water source.
I promised him that smart people are doing everything to bring clean water to a thirsty world.
This video is heartbreaking and in the same time gives us a hope that (only) we can make World a better place!
WATERisLIFE, a non-profit organization dedicated to bringing safe water, sanitation and WASH education programs to schools and villages in developing countries, has launched this bittersweet video to promote its mission. The nonprofit is using the film to raise awareness and funds and is asking supporters to share the video with the hashtag #5YearsToLive on Twitter.
A nice idea from International China Concern (ICC) now on Kickstarter. Hand in Hand is a card game to help supporters connect and relate to the children they serve.
They need to promote sponsorship of children by building connections with sponsor parents. They wanted to give them something they could share with their friends, and something to help teach their own children about the work that’s being done.
The result is the card game. Originally the name of their sponsorship program, Hand in Hand is now a game that helps children and adults learn about disabilities.
According to the World Health Organization, “the African Region accounts for 90% of malaria deaths worldwide”. To raise awareness against this disease and encourage the use of mosquito nets in Mozambique, the local organization Sociedade do Notícias launched in august 2012 an evocative campaign. The visuals illustrate a family being blown away by malaria. This is art and this is for a good cause:
Unicef Sweden today launched this eye-catching campaign about the need for real money, not social capital, to fund their life-saving work. Already picking up steam on social networks. Although ironically I wonder whether the result will be a lot of shares, a lot of likes, and not much money.
It’s Mental Health Awareness Week in several countries, so it seemed like the right time to share this series of illustrations by Toby Allen, titled “Real Monsters”: Although it could be misconstrued as literally demonizing people with mental illness, the externalization of the various disorders as evil creatures who prey…
In early October 2013 a boat filled with African migrants sank off of the Italian island of Lampedusa, killing at least 111 people, and more than 200 are still missing. Friday the 4th of October 2013, was declared a day of mourning in Italy. The event has brought much introspection…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.