Osocio NL

#RustyRadiator is back with ‘Who Wants to Be A Volunteer’

Posted by Marc van Gurp | 7-11-2014 21:40 | Category: Awards, Poverty, Developing World

#RustyRadiator is back with Who Wants to Be A Volunteer

An award that should be superfluous, that is the Rusty Radiator Award. SAIH, the Norwegian Students and Academics International Assistance Fund, came last year with the first edition of this award. It is a demand for change the way fundraising campaigns are communicating issues of poverty and development.

The promo video for the second edition is extremely funny just like last year. ‘Who Wants to Be A Volunteer’ is a variant of Who Wants to Be a Millionaire. Do you recognise the familiar stereotypes of how the African continent tends to be portrayed? Or the image of the “white hero” and the “exotic other”?




Read more | Post comment (0)

Minecraft is Saving Children

Posted by Armando Alves | 27-10-2014 00:21 | Category: Health, Developing World

Clinic Craft is an effort on behalf of NGO Save The Children, where building a virtual clinic on Minecraft can actually help build a real one, saving children’s lives.

Dan Maher and Chris Doney are the ones leading the effort, asking minecrafters to build their own clinic on the game and, even more important, donate funds to help the cause.

Minecraft Save the Children

The user generated buildings can even win prizes for their awesome, life-saving, brick creations.



Advertiser:
Save The Children
Agency:
The Good Agency

Read more | Post comment (0)

Little girls hijack age warnings during prime time

Posted by Marc van Gurp | 17-10-2014 18:40 | Category: Fundraising, Developing World, Women's Issues

Plan Belgium: I'm too young to watch this movie but old enough to marry.

The latest Plan Belgium campaign was recently featured on TV, in Belgian cinemas and via Preroll on YouTube. The idea is simple and surprising.

At the start of a movie (on TV and in cinema) viewers got the age warning that the film is suitable for children over 12 years. After the age warning a girl tells the viewer “I’m too young to watch this movie but old enough to marry.”

Within 30 seconds, it is clear that it is about child marriage. Every minute 27 girls are forced into marriage. That’s one every two seconds.

Plan Belgium: “The start of a solution is simple: more education. Getting girls to school means delaying marriage. And by becoming a Plan parent that’s exactly what you’re helping to achieve.”

The video below is the translated case study.
See all original Dutch spoken video’s here.



Advertiser:
Plan Belgium
Agency:
Duval Guillaume

Read more | Post comment (0)

Save the Children wants you to #BeASuperhero

Posted by Osocio | 16-10-2014 00:40 | Category: Poverty, Developing World

image

What’s not to like about this new Save the Children ad? It’s got real children in it – not actors, but actual children supported by the organisation’s work in their real-life environments. It’s made by the super cool BAFTA-winning agency Don’t Panic – the same guys who brought us that brilliant “Most Shocking Second A Day” video, and Greenpeace’s “Lego: Everything Is Not Awesome.” It’s positive and inspiring; it’s meant to motivate people to take action when it launches alongside Save the Children’s global campaign, Race for Survival, and the UN International Day for the Eradication of Poverty on October 17. In short, it’s just great.

Of course, there is always that guy who would say, “Hold on. Isn’t it a bit more complicated than that? Didn’t I read somewhere that we are ‘not the heroes of this story’? Maybe we should try a more nuanced messaging?”

But that guy is probably just overanalysing it, am I right? This ad is quite good, anyway. It’s what appeals to most people. It’s going to raise millions. And it’s likely going to go viral, too. So don’t be that guy. #BeASuperhero instead.



Advertiser:
Save the Children
Agency:
Dont Panic

Read more | 1 x video | Post comment (0)

Make light - literally - with music #ShakeYourPower

Posted by Marc van Gurp | 20-06-2014 20:30 | Category: Fundraising, Developing World

SPARK, Make light - literally - with music #ShakeYourPower.

This great idea is on Kickstarter right now for raising funds. The project is called #ShakeYourPower and it’s aim to help those without electricity generate their own power through music.
It is about a simple musical instrument - a percussion shaker - that converts the energy from playing it into electricity. It’s called SPARK and it is demonstrated in the video below.

Sudha Kheterpal, best know as the percussionist from South London band Faithless, launched the Kickstarter campaign to raise £50,000. The instrument is still a prototype and the people behind the project needs the money before July 10, 2014.

Sudha: “During testing, the people who used SPARK said it was useful because they had light in the evenings which they used for doing homework, household chores and for lighting their way home in the dark. SPARK will enable children and their families to be safer by eliminating the need of kerosene for light for example, and by providing light for women and girls in areas where rape is a huge problem.”




Read more | 1 x video | 3 x other | Post comment (0)

UNICEF wants powerful change with the useless 5 cent coin

Posted by Marc van Gurp | 19-05-2014 18:00 | Category: Fundraising, Developing World

UNICEF Change For Good: UNICEF wants powerful change with the useless 5 cent coin

Internationally, the UNICEF Change For Good program has been extremely successful for 23 years as travellers get rid of their dead foreign currency onboard. However, locally Aussies aren’t donating. 
The challenge was to find a way to prompt Aussies to donate when travelling domestically onboard Qantas flights & in terminal.

Agency Iris Worldwide did it with transforming the useless 5 cent coin in the campaign video into powerful change by showing what will happen.

It’s an integrated campaign, with the video as most important campaign item which will be shown onboard on Qantas flights. The other part is ‘in-terminal’, like print and donation bins.

Passengers can deposit their spare change in Change for Good envelopes provided in seat pockets on Qantas domestic flights and place them in UNICEF collection bins at domestic airports around the country.
Change for Good is an partnership between UNICEF and the international airline industry.



Advertiser:
UNICEF Australia
Agency:
Iris Worldwide Sydney

Read more | Post comment (0)

Save the Children hired models to tell you something “sexy”

Posted by Arbie Baguios | 14-05-2014 14:32 | Category: Developing World

Save the Children hired models to tell you something sexy.

Here is the latest viral ad from Save the Children – a short film that explores a basic premise, that is: women’s and children’s welfare during conflict and disaster is an issue that isn’t sexy but still important.

A director asks models to read statements on a cue card in a very sexy, Zoolander-esque manner. “Lust.” “Desires.” Then suddenly, the cue card reads “Almost 800 mothers and 18,000 young children die each day…”

It’s a great idea. Although there’s a few cringe-worthy moments, like how some of the models still kept on trying to read statements about deaths in a sexy way. Halfway through, it’s easy to see where the video is going. In my head, I expected the models to read those statements, be taken aback, remain silent, and look distraught, then for the ad to finally cut scene to the moral lesson. But alas, even after the audience gets the message, a woman still ‘sexily’ touches her hair and says “…diarrhea.” Awkward!



Advertiser:
Save the Children
Agency:
Big Block Live

Read more | Post comment (1)

Hard-hitting Animation About Killing Aid Workers

Posted by Marc van Gurp | 25-03-2014 22:00 | Category: Developing World, Peace & Conflicts

Action Contra La Faim: Protect Aid Workers

Action Contra La Faim: Protect Aid Workers

On August 4th 2006 in Sri Lanka, seventeen ACF (Action Contra La Faim) International humanitarian aid workers were assassinated, in the midst of the violent outbreaks in the city of Muttur.
Following this attack, ACF International had to bring an end to its work in Sri Lanka. We wrote about it before in 2012 and January this year.

TBWA\PARIS now made a third campaign about the same killing as known as the Muttur crime. The film illustrates the dramatic consequences of a crime against humanitarian aid workers.
It is released this week because the 25ème United Nations Human Rights Council meets in Geneva to examine and deliver a resolution on the Sri Lanka.

More at the campaign website Protect Aid Workers.



Advertiser:
ACF (Action Contra La Faim)
Agency:
TBWA/PARIS

Read more | Post comment (0)

Fashion Revolution Day: Who Made Your Clothes? #insideout

Posted by Marc van Gurp | 24-03-2014 16:00 | Category: Design, Poverty, Developing World

On April 24th last year, 1133 people were killed when the Rana Plaza factory complex collapsed in Dhaka, Bangladesh.
On it’s first anniversary of the Rana Plaza disaster, a group of designers start remembering the victims and raising awareness with the Fashion Revolution Day.
The first anniversary is about one question: Who Made Your Clothes?

Founder of Fashion Revolution, Carry Somers: “Fashion Revolution Day has gathered incredible momentum on a global scale. We have over 40 countries around the world who will be participating in the day and I believe this represents a really exciting opportunity to reconnect fashion-lovers with the people who made their clothes”.

In this post four examples of the ads that are downloadable at the campaign website.
The video above is an introduction from Fashion Revolution Day USA.

Fashion Revolution Day: Who Made Your Clothes?




Read more | 1 x video | 4 x print | Post comment (0)

Happy World Water Day!

Posted by Reuben Turner | 22-03-2014 09:17 | Category: Developing World

Did you know that more people have access to a mobile phone than clean water? For World Water Day, my agency worked with WaterAid UK to create a giant acquascript installation in the heart of London’s financial district.
image
Sign, text or tweet your name in support of clean water for everyone, everywhere by 2030, and see it written in water.

image
Even if you’re called Graham Pickles.
image



Advertiser:
WaterAid UK
Agency:
The Good Agency

Read more | Post comment (0)




Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.











World Alzheimer's Day

World Alzheimer's Day

See all posts


image of a graduation cap

Recent in Academy


Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more


Agenda

More agenda


Osocio on Twitter



Osocio on Pinterest

Search the non-profit web

Search through Osocio selected websites about social advertising, marketing, fundraising, ngo's and other on topic resources.

News aggregated from our favourite blogs



About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)