Onstuimig

Unlocking the potential of children in poverty

Posted by Marc van Gurp | 16-01-2014 15:30 | Category: Education, Fundraising, Poverty, Developing World

Liberty Foundation - Unlocking the potential of children in poverty

Nice photo montage to show what the problem is with poor children in Belize. The potential to solve problems is blocked by poverty.
In each ad is an if / then presented. With a reference to a current problem. Good work!

These three ads are from the Liberty Foundation.



Advertiser:
Liberty Foundation
Agency:
RKCR/Y&R, London, UK
Source:
Ads of the World

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Oxfam launches new campaign, “Lift Lives for Good”

Posted by Arbie Baguios | 27-12-2013 16:30 | Category: Fundraising, Developing World

Oxfam launches new campaign, Lift Lives for Good

In contrast to the recipients of the Rusty Radiator Awards, which features some of the year’s most poorly thought-of non-profit advertising – often portraying negative stereotypes of people and places from countries that receive aid – Oxfam GB has just launched their “Lift Lives” campaign. Their Facebook page states, “Ending poverty isn’t about handouts - it’s about changing lives forever.”

Conventional notions of aid and charity have been challenged on numerous occasions. But perhaps, at a time of economic uncertainty and austerity, many international NGOs are reluctant to change the tone of their ads that appeal to negative emotion (like sadness or pity), given that this is an effective strategy when it comes to fundraising.

The “Lift Lives” campaign by Oxfam GB, on the other hand, takes on a refreshing approach that showcases a more nuanced understanding of aid and development (i.e., hand-outs won’t end poverty), and recognizes the impact of local community members’ own actions, not just the donors’ money.



Advertiser:
Oxfam GB
Source:
Screenshot from Oxfam GB's Facebook page

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Sex Harrassment PSA: Put Yourself in an Egyptian Woman’s Shoes

Posted by VITAMIN W | 20-12-2013 16:30 | Category: Discrimination, Developing World, Women's Issues

Sex Harrassment PSA: Put Yourself in an Egyptian Woman's Shoes

Sexual harassment is not a new issue in Egypt, but since the Tahrir Square protests in 2011, it’s become apart of international conversation.

“Every day she faces humiliation, anger, she lives in fear and she experiences violence… put yourself in her shoes, instead of finding ways to blame her.”  A one-minute and powerful PSA takes you inside the verbal, physical and sexual harassment many Egyptian women face just doing everyday things.

Created by United Nations Women, the PSA illustrates a first-person perspective of what it’s like for a woman doing something so mundane as riding in a taxi. A recent study found Egypt to be the worst Arab state for women to live.

May Iskander, a student at Cairo University and women’s rights activist, told Buzzfeed:

“When we try to complain, even to friends or family but especially to authorities, they say we are to blame because of the way we dress, the way we act, where we were walking…And you can be a full women in a full niqab [headscarf] and still be harassed. Whoever doesn’t know this doesn’t live in Egypt.”


Originally posted at VITAMIN W.




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This parody video pokes fun at hipster humanitarians

Posted by Arbie Baguios | 11-12-2013 20:30 | Category: Fundraising, Developing World

Development-boy: This parody video pokes fun at hipster humanitarians

Guest post from Arbie Baguios. He works in Communications for an international development NGO, and is currently based in London.

It’s true – there are hipsters within the humanitarian industry. For example, a bunch of them claimed to have “stopped the M23” in the DRC by selling symbolic $38 whistles in California – a kind of Hipster White Man’s Burden, if you like.

Another type of the hipster humanitarian is satirized in this parody video by students from the School of International and Public Affairs (SIPA) at Columbia University. If you’ve ever been a part of the aid/development sector, you’d know the one. And if you don’t, it’s probably you!




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Nightmare: Malaria

Posted by Armando Alves | 10-12-2013 00:22 | Category: Health, Developing World

Featuring Academy Award-winner Susan Sarandon, Nightmare: Malaria is the first iOS and Android game created by Emmy award-winning studio Psyop through a partnership with the Against Malaria Foundation (AMF).

image

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The rich visual storytelling — as expected from Psyop — brings the player into the bloodstream of a young girl infected by malaria. With 18 levels to go, avoiding killer mosquitoes or collecting teddy bears make us aware that one of the most effective means of preventing malaria is sleeping under a mosquito net, something that Against Malaria Foundation has been providing for several years.



Advertiser:
Against Malaria Foundation
Agency:
Psyop
Source:
Psyop

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3 Decades of Aids Awareness Campaigns #WorldAIDSDay

Posted by Marc van Gurp | 1-12-2013 21:30 | Category: Design, Gender issues, Health, Social aid, Developing World

I was wondering if there is an evolution in style and message in AIDS campaigning. So I started a Pinterest board with work containing print, outdoor and ambient campaigns. From all over the world.
The question is too complicated to answer. Because the differences between the continents are too big.

In general there are two goals: awareness and fundraising. And the work I was looking for, visually attractive, is mostly awareness.
Within that area all styles are used. Brutal copy, bananas, love games, portraits, typography. Above all there are two things which are used most: the condom and the red ribbon.

However there is a noticeable development. In the early days most campaigns warn us about the dangers of sex and syringes. And you can’t get AIDS from a swimming pool. It’s the typical awareness in it’s early stages.
The target group is mostly gay or addicted.
That evolved into a more general approach. Campaigns targets all sexual active groups. And prevention became the message.
In the last few years the social approach is rising. The human factor. About the fact the people with Aids or HIV around us needs help, love and understanding.

The Pinterest board is getting big but we aren’t even halfway. There is so much explore. It’s like an uncontrollable virus.
See it here and tell us which evolution you see.

Follow Osocio Aids/HIV campaigns on Pinterest




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Is it possible to raise the IQ of an entire country?

Posted by Marc van Gurp | 12-11-2013 21:30 | Category: Education, Developing World

St. Lucia Project. Is it possible to raise the IQ of an entire country?

Is it possible to raise the IQ of an entire country? That’s a weird question. Until you read about the St. Lucia Project.
Actually it’s a call for volunteering on the Island of St Lucia in the West Indies.

It is a Global Volunteers Initiative and their goal is to prove that short-term volunteers, working with local leaders on sustained development, can measurably raise the IQ of children by fighting and limiting the factors that damage brain development.

Dallas-based advertising agency Firehouse created two videos which characterize the issues affecting the country, as well as the potential impact through volunteering.

More about the project here.



Advertiser:
Global Volunteers
Agency:
Firehouse

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Playing with fundraising stereotypes: Let’s save Africa!

Posted by Marc van Gurp | 8-11-2013 15:00 | Category: Fundraising, Developing World

SAIH: Playing with fundraising stereotypes: Let's save Africa!

Meet Michael, the fundraising actor.

They did it again. SAIH, the Norwegian Students and Academics International Assistance Fund, surprised us last year with Africa For Norway, the funniest campaign from 2012.
It was a campaign of criticism on the fundraising stereotypes.

With the new campaign launched today they go one step further. Let’s Save Africa! -gone wrong, is full of the most classic stereotypes in fundraising campaign videos, a way of communication which SAIH means should change.
The video indicates the beginning of a campaign, which will end with the announcement of two awards, December 3rd. It’s The Golden Radiator Awards and Rusty Radiator Awards.

Anja Bakken Riise, president of SAIH: “Stereotypes harm the dignity of the people portrayed and cause people watching to become apathetic towards what is going on in the world. With the Rusty Radiator-Awards, we want to push towards more creativity and innovation in the communication by organisations because we believe it will increase people’s attention, knowledge and engagement. “

In the Rusty Radiator campaign, an international jury has nominated what they view as examples of some of the worst and the best fund-raising campaigns. The jury consists of five individuals with different expertise on informational work.

The nominees for the Rusty Radiator are:
50 Cent / Street King Energy, Plan Norway, Child Fund and UNICEF USA.

All nominees and voting is found here.


Must read: Strategy: Laughing Our Way to a Better World.



Advertiser:
SAIH

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Table football fundraising

Posted by Marc van Gurp | 5-09-2013 22:29 | Category: Fundraising, Sport, Developing World

MISEREOR Africa Kicker

The relief organisation MISEREOR is always looking for new ways to promote its, “2 Euros Help” initiative. Table Football for Africa is an interactive donation box in the form of a table football game.

The 2 Euro donation goes directly towards promoting sports for children and young people in Rwanda and South Africa. A facebook app spread word of the campaign on the social web with a ticker and live stream, drawing attention to the initiative and encouraging more giving.

When players log-on to their facebook profile, their friends can follow the game with the live-ticker and, using a special pin-board, make their own donations online. An integrated camera also broadcasts every game, live on Facebook.
Companies can rent the Table Football.

More at Africa Kicker.

More campaigns from MISEREOR:
- Move it with €2
- Courage in action - Mut zu Taten
- Falling letters
- Drive the Mobilombo
- War leaves many scars



Advertiser:
MISEREOR
Source:
adgoodness

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4 Year Olds Bucket List

Posted by Tatjana Vukic | 9-08-2013 20:49 | Category: Education, Environment, Fundraising, Health, Poverty, Developing World

I saw this video with my 8 year old son just the other day and I explained to him that 780 million people does not have sustainable access to an improved water source.
I promised him that smart people are doing everything to bring clean water to a thirsty world.

This video is heartbreaking and in the same time gives us a hope that (only) we can make World a better place!

WATERisLIFE, a non-profit organization dedicated to bringing safe water, sanitation and WASH education programs to schools and villages in developing countries, has launched this bittersweet video to promote its mission. The nonprofit is using the film to raise awareness and funds and is asking supporters to share the video with the hashtag #5YearsToLive on Twitter.

image



Advertiser:
Water is Life

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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