We’ve seen this idea before with Africa For Norway. Rotation of reality. And I love it.
This ad campaign from charitable organization Water is Life features Haitian children and adults reading the everyday gripes and minor irritations first world citizens post on Twitter with the popular #FirstWorldProblems hashtag.
The spot is meant to raise awareness of the nonprofit’s efforts to provide clean drinking water in countries like India and Haiti.
Agency DDB New York and a film crew travelled to Haiti to film a variety of locals reading aloud a series of #FirstWorldProblem tweets and providing brief commentary on the Twitter users’ “struggles.” Each resulting response video was tweeted to the original #FirstWorldProblems author with a simple call to action: Donate to help solve real problems.
It has been said; a picture can say a thousand words, well how about “a picture can save, 16 billion dollars in foreign aid dollars.” Uh? Ok yes, I made that one up, but its what International Relief and Development organization Oxfam America is betting on with it’s new “Don’t Cut Aid, Its Working?” campaign.
I saw this new campaign from Oxfam in the UK today. It got me thinking. Who is it aimed at? Is changing Africa’s ‘image’ a motivating call to action? Should it be more about Africa’s people, their resilience, bravery, intelligence, creativity? Or waterfalls?
The Very Small Office from Johan Kramer and production company 100% Halal made the “smallest commercials ever” for the Dutch 1% CLUB. 99% of the image remains unused and only a box of 1% is visible.
Johan Kramer and 100% Halal made a total of 7 mini commercials. Every commercial is made with famous Dutch actors like Ahmed Akkabi and Froukje Jansen.
The campaign is part of the Week of the New Rich.
The 1% CLUB connects people in developing countries with good ideas through an online platform for rich people or organizations who are willing to share 1% of their time, income and knowledge available.
The motto: “Join in: those who can share 1% are the real rich!”
This is new campaign video from Plan Nederland about child marriages. Every three seconds, somewhere in the world a girl is forced to marry. One in seven child brides is not 15.
The reasons for early and forced marriages are very diverse. Poverty is a major cause. But war and conflicts in areas where the birth and death rates are high, unemployment is high and the facilities in the field of education and poor health, child marriage is common.
The video itself isn’t storytelling style like most non-profit campaigns these days. It is an expression of childhood, loneliness and sadness. And that are the most important keywords when talking about child marriages.
In 1994 photographer/director Sander Veeneman portrayed his hero Nelson Mandela. This well known portrait was nominated for the Silvern Camera 1994. Now you can purchase this picture and support Sander Veeneman’s first feature film ‘Exposed‘.
Exposed is the working title of a film about ordinary people in extreme circumstances. The young photographer Victor travels around the world to photograph people in desperate and threatening situations. He visits battlefields, refugee camps and disaster areas. He is driven by the belief that pain is the emotion that causes us to learn. And therefore he makes pictures that hurt. Gradually, however, he becomes entangled in his own quest. Ultimately not so much to the people he photographed and their circumstances leads as well to himself.
Sander Veeneman follow a number of stories in different parts of the world. Each story shows, always in a different way, the courage of ordinary people to risk their life to change course. The photographer Victor connects the different stories together.
“I don’t have a latrine. I just go to neighbours. Sometimes they refuse so I have to go to a bar. If they see me, they refuse to let me in. I have no other option. I feel bad. I feel embarrassed, but what can I do?
At night, I go in a tin in my home. It’s dangerous to go out alone at night. People can rape you. I would love to have a toilet.”
Katherine Mulemba, pictured in Zambia, October 2012 by Candace Feit for WaterAid.
1 in 3 women worldwide risk shame, disease, harassment and even attack because they have nowhere safe to go to the toilet. WaterAid campaigns today on World Toilet Day about this problem transposing the situation from low income countries to a high income country.
In April, the world’s governments committed to increase their efforts to provide access to water and sanitation for all. The UK Government promised to double the number of people they would reach by 2015 – to 60 million.
Therefore WaterAid ask you to sign their pledge to remind the governments about their commitment.
The Norwegian Students’ and Academics’ International Assistance Fund (SAIH) is campaigning only once or twice a year. But when they do it’s powerful. They understand how to make a viral.
SAIH is the solidarity organisation of students and academics in Norway. SAIH focuses on education in development cooperation, as well as North/South information and political advocacy in Norway.
Collecting radiators –
Shipping them over there –
Spread some warmth –
Spread some smiles –
Say yes to Radi-Aid.
The newest campaign is funny. Maybe the funniest campaign this year. They use the reversal technique in messaging.
It is done before like the Help Sweden campaign in 2008. SAIH is doing it more powerful by using the well-known clichés known from other aid and fundraising campaigns. Africa is helping Norway. Frostbite kills people too. Spread some warmth, spread some light and spread some smiles in Norway.
SAIH: “If we say Africa, what do you think about? Hunger, poverty, crime or AIDS? No wonder, because in fundraising campaigns and media that’s mainly what you hear about.”
At charity: water they know how to make campaigns. This video is the newest proof.
It’s positive. It gives us viewers the handles to campaign ourself. With simple solutions to make us fundraisers.
And the timing is perfect. It is the preparation of the holiday season, the most important months for fundraisers.
With this new campaign charity: water is funding for clean water in Ethiopia.
“Help build a well this holiday season and give a village the gift of clean water.”
This evening (Eastern Standard Time), Canadian Space Agency astronaut Commander Chris Hadfield will return to Earth after five months orbiting our planet in the International Space Station — eventually serving as commander of the mission. At 53, Commander Hadfield is a veteran astronaut, having been in space previously to work…
Africa For Norway was one of the highlights we wrote about last year. ‘The funniest campaign this year’ I said. Being funny was the strategy Sindre Olav Edland-Gryt explained in the recently recorded TEDx talk in Barcelona. It’s Radi-Aid vs Oh Dear. “By turning the tables the spoof video has…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.