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This film features a real birth scene which viewers might find distressing

Posted by Marc van Gurp | 25-02-2014 12:30 | Category: Fundraising, Poverty, Developing World

Save the Children UK. For a million newborns every year, their first day is also their last.

A birth would be the most natural thing in the world to be. Yet there is a warning on this video: “This film features a real birth scene which viewers might find distressing.”
Why? Because for a million newborns every year, their first day is also their last.

First Day’ is great work from Save the Children UK. Filmed with respect for mother and child.

The footage comes from the maternal waiting home at Peters Town Clinic in Liberia and was not created specifically for this ad.

Justin Forsyth, Chief Executive of Save the Children said: “The first day of a child’s life is the most dangerous and too many mothers give birth alone on the floor of their home or in the bush without any life-saving help. We hear horror stories of mothers walking for hours during labour to find trained help, all too often ending in tragedy.”
“It’s criminal that many of these deaths could be averted simply if there was someone on hand to make sure the birth took place safely and who knew what to do in a crisis.“



Advertiser:
Save the Children UK
Agency:
Adam & Eve/DDB

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Mysterious campaign lets politicians do Aloha!

Posted by Marc van Gurp | 20-02-2014 20:30 | Category: Environment, Politics, Developing World

België is geen eiland. De wereldproblemen zijn ook de onze. Belgium is not an island., The world's problems are ours. Challenge our politicians to look beyond borders.

On 18 February 175 mysterious election signs appeared in 130 municipalities in Flanders. With posters of the party chairmen of the five largest political parties. In Aloha outfit! But Why?

That became clear on February 19, when the party leaders were plastered with the slogan “Belgium is not an island., The world’s problems are ours. Challenge our politicians to look beyond borders.”
The campaign led to speculation on social media. And became trending topic. The sender turned out to be the Flemish North-South Movement 11.11.11.



Advertiser:
11.11.11.
Agency:
markee

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Looking back from 2024: 10 years Robin Hood Tax

Posted by Marc van Gurp | 18-02-2014 21:15 | Category: Environment, Politics, Poverty, Developing World

Looking back from 2024: 10 years Robin Hood Tax

2024: Andrew Lincoln (The Walking Dead), Bill Nighy (Love Actually), Clémence Poésy (Harry Potter), Heike Makatsch (The Book Thief) and Javier Cámara (Bad Education) look back and discuss the success of 10 years Robin Hood Tax.
Robin Hood Tax is a simple idea. 0.05% tax on every financial transaction. Will be used for the battle against poverty and climate change.

More about the Robin Hood tax and other taxes:
- Yeah!! We pay taxes
- People for Corporate Tax Cuts
- 0.05% is such a difficult birth
- The Robin Hood Tax: Tights, Camera, Action


Via @charitychick



Advertiser:
Robin Hood Tax

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In a global world, everyone is your neighbor

Posted by Marc van Gurp | 14-02-2014 16:00 | Category: Environment, Poverty, Developing World

Caritas: Weit weg ist näher, als du denkst. Far away is closer than you think.

What we buy, how we live and make contact with others - our daily behavior always has an impact on the living conditions in poor countries. The new annual campaign from the German Caritas is about these global relationships. Through beautiful animation and stop-motion linked with real actors, the problem of global neighborhood is discussed in a playful way. To raise awareness and to promote more individual responsibility.

The problem seems complex but agency BBDO has been able to tell it a simple and clear way. Scenes from a western suburb connected with scenes from districts in poor countries. That far away is closer than you think, shown with four examples in 60 seconds.

Agency BBDO Proximity Dusseldorf worked together with Austrian Designer Isi Wimmer, stop-motion animation expert Jim Lacy and cinematographer Michael Mieke .

The 60-second spot had it’s premiere last Thursday and will be aired from February 18.
See the making-after the break.



Advertiser:
Caritas
Agency:
BBDO Proximity Dusseldorf

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Survival International reveals a sinister side of “sustainable development”

Posted by Arbie Baguios | 13-02-2014 19:30 | Category: Activism, Human rights, Developing World

Survival International makes you think twice about sustainable development

Here is a video that will truly force anyone who’s ever called for “sustainable development,” particularly those of us who belong to the Church of Aid, to take a long, hard look at ourselves, and make us examine whether we’re doing what we’re doing right.

There You Go! is a short animated film created by Oren Ginzburg and narrated by the British comedian David Mitchell for Survival International – a global organization that “champions tribal peoples around the world” and help them “defend their lives, protect their lands, and determine their own futures.”

It depicts two men with questionable intentions setting out into a jungle to bring “sustainable development” to a tribal community. When they discover that these people are within themselves already sustainable, they resort to bringing them “just development” instead.

The narrative, then, begins to sound like the many annual reports you would hear being delivered across board rooms of INGO headquarters all over the world – a discussion on the “challenges” of implementing things like “participatory community project building,” “income generating activities,” and “empowerment.”

It ends in that typical ‘lessons learned’ style, where the development workers tout their supposedly successful “multi-stakeholder cross-disciplinary approach” and “innovative private sector partnerships,” despite having left the tribal community in complete and utter shamble.

The video reveals the sinister agenda of some development work, particularly those which are targeted at tribal communities that are often seen as ‘backward’ or ‘uncivilized’ - some call it the “development bloat.” (Click the article to read more)



Advertiser:
Survival International

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Thank peanuts! - Danke den Erdnüssen!

Posted by Tatjana Vukic | 25-01-2014 18:00 | Category: Health, Poverty, Developing World

In slang “It’s peanuts to me.” always meant that “It’s not important,” but this campaign made by german agency Jung von Matt for UNICEF tells us that a small peanut can do very much against hunger in the world.
Small, silvery packets of peanut paste have revolutionized the treatment of life-threatening malnourished children. The patented product is a success story and UNICEF is the main supplier of the highly effective feed supplement packed with important nutrients for emaciated girls and boys worldwide. (More after the image)

image



Advertiser:
UNICEF Deutschland
Agency:
Jung von Matt / Spree

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Simple and insightful film from the British Red Cross

Posted by Reuben Turner | 21-01-2014 21:18 | Category: Elder Issues, Fundraising, Developing World

image

I love this short film from the British Red Cross – not for the concept, the music, the voiceover, the direction, the casting, the editing – but for the simple, human insight that links everything they do together.



Advertiser:
The British Red Cross
Agency:
ARTHUR LONDON
Source:
Civil Society

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Unlocking the potential of children in poverty

Posted by Marc van Gurp | 16-01-2014 15:30 | Category: Education, Fundraising, Poverty, Developing World

Liberty Foundation - Unlocking the potential of children in poverty

Nice photo montage to show what the problem is with poor children in Belize. The potential to solve problems is blocked by poverty.
In each ad is an if / then presented. With a reference to a current problem. Good work!

These three ads are from the Liberty Foundation.



Advertiser:
Liberty Foundation
Agency:
RKCR/Y&R, London, UK
Source:
Ads of the World

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Oxfam launches new campaign, “Lift Lives for Good”

Posted by Arbie Baguios | 27-12-2013 16:30 | Category: Fundraising, Developing World

Oxfam launches new campaign, Lift Lives for Good

In contrast to the recipients of the Rusty Radiator Awards, which features some of the year’s most poorly thought-of non-profit advertising – often portraying negative stereotypes of people and places from countries that receive aid – Oxfam GB has just launched their “Lift Lives” campaign. Their Facebook page states, “Ending poverty isn’t about handouts - it’s about changing lives forever.”

Conventional notions of aid and charity have been challenged on numerous occasions. But perhaps, at a time of economic uncertainty and austerity, many international NGOs are reluctant to change the tone of their ads that appeal to negative emotion (like sadness or pity), given that this is an effective strategy when it comes to fundraising.

The “Lift Lives” campaign by Oxfam GB, on the other hand, takes on a refreshing approach that showcases a more nuanced understanding of aid and development (i.e., hand-outs won’t end poverty), and recognizes the impact of local community members’ own actions, not just the donors’ money.



Advertiser:
Oxfam GB
Source:
Screenshot from Oxfam GB's Facebook page

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Sex Harrassment PSA: Put Yourself in an Egyptian Woman’s Shoes

Posted by VITAMIN W | 20-12-2013 16:30 | Category: Discrimination, Developing World, Women's Issues

Sex Harrassment PSA: Put Yourself in an Egyptian Woman's Shoes

Sexual harassment is not a new issue in Egypt, but since the Tahrir Square protests in 2011, it’s become apart of international conversation.

“Every day she faces humiliation, anger, she lives in fear and she experiences violence… put yourself in her shoes, instead of finding ways to blame her.”  A one-minute and powerful PSA takes you inside the verbal, physical and sexual harassment many Egyptian women face just doing everyday things.

Created by United Nations Women, the PSA illustrates a first-person perspective of what it’s like for a woman doing something so mundane as riding in a taxi. A recent study found Egypt to be the worst Arab state for women to live.

May Iskander, a student at Cairo University and women’s rights activist, told Buzzfeed:

“When we try to complain, even to friends or family but especially to authorities, they say we are to blame because of the way we dress, the way we act, where we were walking…And you can be a full women in a full niqab [headscarf] and still be harassed. Whoever doesn’t know this doesn’t live in Egypt.”


Originally posted at VITAMIN W.




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