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Survival International reveals a sinister side of “sustainable development”

Posted by Arbie Baguios | 13-02-2014 19:30 | Category: Activism, Human rights, Developing World

Survival International makes you think twice about sustainable development

Here is a video that will truly force anyone who’s ever called for “sustainable development,” particularly those of us who belong to the Church of Aid, to take a long, hard look at ourselves, and make us examine whether we’re doing what we’re doing right.

There You Go! is a short animated film created by Oren Ginzburg and narrated by the British comedian David Mitchell for Survival International – a global organization that “champions tribal peoples around the world” and help them “defend their lives, protect their lands, and determine their own futures.”

It depicts two men with questionable intentions setting out into a jungle to bring “sustainable development” to a tribal community. When they discover that these people are within themselves already sustainable, they resort to bringing them “just development” instead.

The narrative, then, begins to sound like the many annual reports you would hear being delivered across board rooms of INGO headquarters all over the world – a discussion on the “challenges” of implementing things like “participatory community project building,” “income generating activities,” and “empowerment.”

It ends in that typical ‘lessons learned’ style, where the development workers tout their supposedly successful “multi-stakeholder cross-disciplinary approach” and “innovative private sector partnerships,” despite having left the tribal community in complete and utter shamble.

The video reveals the sinister agenda of some development work, particularly those which are targeted at tribal communities that are often seen as ‘backward’ or ‘uncivilized’ - some call it the “development bloat.” (Click the article to read more)



Advertiser:
Survival International

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Thank peanuts! - Danke den Erdnüssen!

Posted by Tatjana Vukic | 25-01-2014 18:00 | Category: Health, Poverty, Developing World

In slang “It’s peanuts to me.” always meant that “It’s not important,” but this campaign made by german agency Jung von Matt for UNICEF tells us that a small peanut can do very much against hunger in the world.
Small, silvery packets of peanut paste have revolutionized the treatment of life-threatening malnourished children. The patented product is a success story and UNICEF is the main supplier of the highly effective feed supplement packed with important nutrients for emaciated girls and boys worldwide. (More after the image)

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Advertiser:
UNICEF Deutschland
Agency:
Jung von Matt / Spree

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Simple and insightful film from the British Red Cross

Posted by Reuben Turner | 21-01-2014 21:18 | Category: Elder Issues, Fundraising, Developing World

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I love this short film from the British Red Cross – not for the concept, the music, the voiceover, the direction, the casting, the editing – but for the simple, human insight that links everything they do together.



Advertiser:
The British Red Cross
Agency:
ARTHUR LONDON
Source:
Civil Society

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Unlocking the potential of children in poverty

Posted by Marc van Gurp | 16-01-2014 15:30 | Category: Education, Fundraising, Poverty, Developing World

Liberty Foundation - Unlocking the potential of children in poverty

Nice photo montage to show what the problem is with poor children in Belize. The potential to solve problems is blocked by poverty.
In each ad is an if / then presented. With a reference to a current problem. Good work!

These three ads are from the Liberty Foundation.



Advertiser:
Liberty Foundation
Agency:
RKCR/Y&R, London, UK
Source:
Ads of the World

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Oxfam launches new campaign, “Lift Lives for Good”

Posted by Arbie Baguios | 27-12-2013 16:30 | Category: Fundraising, Developing World

Oxfam launches new campaign, Lift Lives for Good

In contrast to the recipients of the Rusty Radiator Awards, which features some of the year’s most poorly thought-of non-profit advertising – often portraying negative stereotypes of people and places from countries that receive aid – Oxfam GB has just launched their “Lift Lives” campaign. Their Facebook page states, “Ending poverty isn’t about handouts - it’s about changing lives forever.”

Conventional notions of aid and charity have been challenged on numerous occasions. But perhaps, at a time of economic uncertainty and austerity, many international NGOs are reluctant to change the tone of their ads that appeal to negative emotion (like sadness or pity), given that this is an effective strategy when it comes to fundraising.

The “Lift Lives” campaign by Oxfam GB, on the other hand, takes on a refreshing approach that showcases a more nuanced understanding of aid and development (i.e., hand-outs won’t end poverty), and recognizes the impact of local community members’ own actions, not just the donors’ money.



Advertiser:
Oxfam GB
Source:
Screenshot from Oxfam GB's Facebook page

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Sex Harrassment PSA: Put Yourself in an Egyptian Woman’s Shoes

Posted by VITAMIN W | 20-12-2013 16:30 | Category: Discrimination, Developing World, Women's Issues

Sex Harrassment PSA: Put Yourself in an Egyptian Woman's Shoes

Sexual harassment is not a new issue in Egypt, but since the Tahrir Square protests in 2011, it’s become apart of international conversation.

“Every day she faces humiliation, anger, she lives in fear and she experiences violence… put yourself in her shoes, instead of finding ways to blame her.”  A one-minute and powerful PSA takes you inside the verbal, physical and sexual harassment many Egyptian women face just doing everyday things.

Created by United Nations Women, the PSA illustrates a first-person perspective of what it’s like for a woman doing something so mundane as riding in a taxi. A recent study found Egypt to be the worst Arab state for women to live.

May Iskander, a student at Cairo University and women’s rights activist, told Buzzfeed:

“When we try to complain, even to friends or family but especially to authorities, they say we are to blame because of the way we dress, the way we act, where we were walking…And you can be a full women in a full niqab [headscarf] and still be harassed. Whoever doesn’t know this doesn’t live in Egypt.”


Originally posted at VITAMIN W.




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This parody video pokes fun at hipster humanitarians

Posted by Arbie Baguios | 11-12-2013 20:30 | Category: Fundraising, Developing World

Development-boy: This parody video pokes fun at hipster humanitarians

Guest post from Arbie Baguios. He works in Communications for an international development NGO, and is currently based in London.

It’s true – there are hipsters within the humanitarian industry. For example, a bunch of them claimed to have “stopped the M23” in the DRC by selling symbolic $38 whistles in California – a kind of Hipster White Man’s Burden, if you like.

Another type of the hipster humanitarian is satirized in this parody video by students from the School of International and Public Affairs (SIPA) at Columbia University. If you’ve ever been a part of the aid/development sector, you’d know the one. And if you don’t, it’s probably you!




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Nightmare: Malaria

Posted by Armando Alves | 10-12-2013 00:22 | Category: Health, Developing World

Featuring Academy Award-winner Susan Sarandon, Nightmare: Malaria is the first iOS and Android game created by Emmy award-winning studio Psyop through a partnership with the Against Malaria Foundation (AMF).

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The rich visual storytelling — as expected from Psyop — brings the player into the bloodstream of a young girl infected by malaria. With 18 levels to go, avoiding killer mosquitoes or collecting teddy bears make us aware that one of the most effective means of preventing malaria is sleeping under a mosquito net, something that Against Malaria Foundation has been providing for several years.



Advertiser:
Against Malaria Foundation
Agency:
Psyop
Source:
Psyop

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3 Decades of Aids Awareness Campaigns #WorldAIDSDay

Posted by Marc van Gurp | 1-12-2013 21:30 | Category: Design, Gender issues, Health, Social aid, Developing World

I was wondering if there is an evolution in style and message in AIDS campaigning. So I started a Pinterest board with work containing print, outdoor and ambient campaigns. From all over the world.
The question is too complicated to answer. Because the differences between the continents are too big.

In general there are two goals: awareness and fundraising. And the work I was looking for, visually attractive, is mostly awareness.
Within that area all styles are used. Brutal copy, bananas, love games, portraits, typography. Above all there are two things which are used most: the condom and the red ribbon.

However there is a noticeable development. In the early days most campaigns warn us about the dangers of sex and syringes. And you can’t get AIDS from a swimming pool. It’s the typical awareness in it’s early stages.
The target group is mostly gay or addicted.
That evolved into a more general approach. Campaigns targets all sexual active groups. And prevention became the message.
In the last few years the social approach is rising. The human factor. About the fact the people with Aids or HIV around us needs help, love and understanding.

The Pinterest board is getting big but we aren’t even halfway. There is so much explore. It’s like an uncontrollable virus.
See it here and tell us which evolution you see.

Follow Osocio Aids/HIV campaigns on Pinterest




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Is it possible to raise the IQ of an entire country?

Posted by Marc van Gurp | 12-11-2013 21:30 | Category: Education, Developing World

St. Lucia Project. Is it possible to raise the IQ of an entire country?

Is it possible to raise the IQ of an entire country? That’s a weird question. Until you read about the St. Lucia Project.
Actually it’s a call for volunteering on the Island of St Lucia in the West Indies.

It is a Global Volunteers Initiative and their goal is to prove that short-term volunteers, working with local leaders on sustained development, can measurably raise the IQ of children by fighting and limiting the factors that damage brain development.

Dallas-based advertising agency Firehouse created two videos which characterize the issues affecting the country, as well as the potential impact through volunteering.

More about the project here.



Advertiser:
Global Volunteers
Agency:
Firehouse

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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