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Why a Brazilian football team played with an inverted jersey and no one noticed

Posted by Marc van Gurp | 6-06-2014 21:40 | Category: Discrimination, Sport

Brazilian football team Botafogo inverted the colors of its jersey in the battle against racism.

Due to the increasing racism, Brazilian football club Botafogo inverted the colors of its traditional jersey. It was striped black and white for over 100 years. And the club, together with Puma, announced that they would take the field with a special jersey. After great expectations came the surprise which no one noticed.

The take the field with an inverted shirt that was black and white also. And unfurled a banner reading:
“If you didn’t notice the invertered jersey, it’s because color makes no difference at all.”

Brazilian football team Botafogo inverted the colors of its jersey in the battle against racism.



Agency:
Africa

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A priest, a rabbi and an atheist walk into a bar for cultural diversity

Posted by Marc van Gurp | 20-05-2014 11:30 | Category: Discrimination, Human rights

A priest, a rabbi and an atheist walk into a bar for cultural diversity

May 21 is World Day for Cultural Diversity for Dialogue and Development. And Danish agency Move. Copenhagen made a campaign for this day.
They use the opening line of well known jokes and give it a little twist.

The day was created to raise awareness worldwide about the importance of intercultural dialogue, diversity and inclusion.

The three posters are part of their new ongoing campaign ‘Messages Worth Sharing’. The campaign isn’t co-branded, it’s the message from the agency itself.
As Simon de Tusch-Lec from the agency commented: “By not doing so, we will achieve continuity, consistency and creative freedom throughout the campaign.”



Agency:
Move. Copenhagen

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End the Awkward

Posted by Reuben Turner | 11-05-2014 10:45 | Category: Ableism, Discrimination

End the Awkward from UK charity Scope.

“End the Awkward” from UK charity Scope and agency Grey London. Potentially awkward scenarios of disabled and non-disabled people interacting, mediated by a comedian. Beautifully observed, cast and scripted.

 

 


More background here
And go here for hints and tips



Advertiser:
Scope
Agency:
Grey London
Source:
AdWeek

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Minorities unite with animated campaign ahead of EU elections

Posted by Marc van Gurp | 15-04-2014 14:20 | Category: Discrimination, Gender issues

#NoHateEP2014: Minorities unite with animated campaign ahead of EU elections.

This animated campaign explains the choice given to Emma, an EU voter, in the May elections. Emma faces an important choice between candidates who oppose her friends’ rights, or who care about both Emma and her community.
The campaign comes from ILGA-Europe (International Lesbian, Gay, Bisexual, Trans & Intersex Association) and The European Network Against Racism (ENAR).

Evelyne Paradis, ILGA-Europe: “This is the first time two organisations like ours unite at this level. We speak for over a thousand organisations who firmly believe that discriminating against one minority affects everyone negatively.”
“We’re telling voters from all walks of life that more equality and more justice are within reach, but to achieve that, they must vote in May.”

Many candidates for the European Parliament hold very strong views about diversity and LGBT rights. That is the reason for this campaign. That you make a conscious choice if you find equality important.

The campaign will be shared widely on social media in 12 languages in the run-up to the May elections. It contains a video and infographics.
The hashtag is #NoHateEP2014.




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Women looking for their 300K with funny photography

Posted by Marc van Gurp | 8-04-2014 15:30 | Category: Discrimination, Women's Issues

Women's Inc: Women looking for their 300K with funny photography.

This new and funny campaign from Women’s Inc. in The Netherlands is about the wage gap. About the fact that women get € 300.000 less salary in their entire career. Men and women have the same rights in the flat country, but still not the same opportunities.

Women can reduce a large part of the difference in the choices they make According to Women’s Inc. In addition to the print campaign, the organization has therefore developed an online test. With recommendations how they could reduce the difference.

Related wage gap campaigns:
- Shameful campaign about fat, black, bald and ruddy people
- How To Get A Raise In 47 Seconds
- Satisfaction: the Granny Remake for EqualPayday
- Equal Pay Day 2010
- It’s not the hormonal rages
- Equal Pay Day



Advertiser:
Women Inc.
Agency:
Kesselskramer

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Snack manufacturer gives a positive response to hate

Posted by Marc van Gurp | 7-04-2014 11:00 | Category: Corporate Social Responsibility, Discrimination

Honey Maid response to hate: love.

Honey Maid, the snack manufacturer, did a campaign recently with all kind of families. Not only traditional families but also interracial and same-sex couples. And they received a lot of negative comments.
They asked two artists to give a positive answer. See what they did.



Source:
Joop

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Anti-racism campaign in Morocco: Black isn’t my name

Posted by Marc van Gurp | 31-03-2014 15:50 | Category: Discrimination

Papier pour tous: Je ne m’appelle pas Azzi

This is the first campaign in Morocco which is about discrimination against sub-Saharan migrants in the country. It was launched on the international day against the racism, March 21, and it will run until June 20.
It is a campaign from ‘Paper for all’ (Papier pour tous), a collective of 11 organisations.

It is a simple and clear print campaign showing a sub-Saharan man with the text “Je ne m’appelle pas Azzi” (My name isn’t Azzi). Azzi is a pejorative term for a black man.

Younes Foudil from Papiers pour Tous: The main aim of the campaign is to reach intellectuals and media. Those are the ones that should spread the message.

In addition to the print campaign, there is also a petition started at Avaaz.




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Would you employ someone who’d been in prison?

Posted by Reuben Turner | 11-03-2014 14:53 | Category: Corporate Social Responsibility, Discrimination

A lovely series of ads from the UK’s Business in the Community, challenging the attitudes that most employers would take when presented with a candidate who has been to prison. Great to see the craft of copy and stripped back design used to such strong effect, and in a form that doesn’t turn off readers but will draw them in.

(Click for larger images so you can read the copy)

Business in the Community - Would you employ someone who'd been in prison?



Advertiser:
Business in the Community
Agency:
Leo Burnett london
Source:
Creative Review UK

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How To Get A Raise In 47 Seconds

Posted by Marc van Gurp | 10-03-2014 21:30 | Category: Discrimination, Women's Issues

Annelie Nordström, Chairwoman of Kommunal. How To Get A Raise In 47 Seconds

It is no coincidence that this is the time to talk about wage gap between women and men. The campaign in previous post is the prelude to Equal Pay Day, March 18.
In this post a Swedish campaign made for Women’s Day.

Watch Annelie Nordström as she becomes a man to protest against unequal salaries between men and women. Nordström is Chairwoman of Kommunal, Sweden’s biggest union with over 80 % female members. It looks a bit like Dove’s Evolution, isn’t it?
Workers in female-dominated professions get a statistically lower salary, and this inequality is changing very slowly. At the current pace it will take us over a hundred years until women’s salaries equal men’s.
Even in a progressive and gender equal country like Sweden.




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Shameful campaign about fat, black, bald and ruddy people

Posted by Marc van Gurp | 10-03-2014 16:30 | Category: Discrimination, Women's Issues

Equal Pay Day: Fat people should earn less.

This is the yearly campaign from the Belgian Zij-kant.
The translation explains it all:
“Fat people should earn less.”

Smaller copy at the bottom:
“You think this is outrageous for fat people. Why not for women?”
“Women still earn 21% less than men.”

The video below is in Dutch, the idea is the same as in the print ad.
The three other campaign items are about black, bald and ruddy people. And women.
See them after the break.



Advertiser:
ZIJ-KANT
Agency:
Mortierbrigade

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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