A ordinary campaign video at first site but the message underneath is firmly. The video is a shout out about the stigma single parents suffer.
The video support the work of Gingerbread, the UK charity which works nationally and locally, for and with single parent families, to improve their lives.
Gingerbread has been working with single parents since 1918. Back then they opposed the ‘bastardy’ acts that stigmatised children born out of wedlock. 92 years later single parents are angry about the labels that are used today.
Lone parent employment has climbed steadily in recent years but single parents are still portrayed as ‘scroungers’. Recent evidence has confirmed that most children growing up in single parent families turn out fine but single parents are often depicted as ‘bad mothers’, responsible for ‘broken families’. Single parents want these attitudes to be challenged.
Gingerbread has asked 50 influential politicians and media editors to sign a pledge to tackle prejudice against single parents.
Gordon Brown, Nick Clegg and David Cameron have already signed up.
LDM Film has gathered 8 filmmakers to share their vision on the challenges set by the UN for 2015, the so called Millennium Goals. A few days ago all 8 films became available for a month on YouTube.
The 8 directors are: Jane Campion, Jan Kounen, Gaspard Noé, Abderrahmane Sissako, Gael García Bernal, Mira Neir, Gus van Sant and Wim Wenders.
See all 8 films after the break.
The video above shows a flashmob organised in Budapest by the Hungarian Kurt Lewin Alapítvány (Kurt Lewin Foundation) for their campaign called 100 Legszegényebb (The 100 poorest).
The message is that poverty is more than just being short of money. Poverty can be more: material deprivation, physical or cultural defencelessness, addiction, lack of family relationships.
Main part of the campaign is a book, in which the foundation collected short stories and attached 100 photos about people, who told their stories. An another main part is a traveling exhibition with selected pictures and information.
They promoted the campaign mainly with all kinds of guerilla marketing like the flashmob above but also reading actions, putting poster and stickers everywhere in several Hungarian cities.
The Kurt Lewin Foundation is an independent civil public interest organisation. With their work they wish to make a contribution to the consolidation of a democratic society in Hungary and particularly to the increase of tolerance and the elimination of stereotype-based thinking. They promote social dialogue, tolerance and the dissemination of knowledge and skills required for active civic participation – mainly by the development of critical thinking.
“The principle of compassion lies at the heart of all religious, ethical and spiritual traditions, calling us always to treat all others as we wish to be treated ourselves. Compassion impels us to work tirelessly to alleviate the suffering of our fellow creatures, to dethrone ourselves from the centre of our world and put another there, and to honour the inviolable sanctity of every single human being, treating everybody, without exception, with absolute justice, equity and respect.”
The Charter of Compassion is a cooperative effort to restore not only compassionate thinking but, more importantly, compassionate action to the center of religious, moral and political life. Compassion is the principled determination to put ourselves in the shoes of the other, and lies at the heart of all religious and ethical systems. One of the most urgent tasks of our generation is to build a global community where men and women of all races, nations and ideologies can live together in peace. In our globalized world, everybody has become our neighbor, and the Golden Rule has become an urgent necessity.
The Charter for Compassion is the result of Karen Armstrong’s 2008 TED Prize wish and made possible by the support of the Fetzer Institute.
If your government told you where and how you could spend your money, wouldn’t you feel outraged?
If your government said it would only fix essential services to your property as long as you agreed to hand over control of your property for a fixed amount of time, wouldn’t that sound ridiculous?
If someone came from outside your community and imposed upon you, your family and friends a system that you could plainly see would cause more problems than it solves, wouldn’t you stand up and shout NO!
ANTaR launched a new campaign today called A Better Way. The campaign aims to increase the awareness among 16-24 year olds in Australia about the discrimination Aboriginal people face in the Northern Territory.
The discriminatory policies have been going for over two years, since June 2007. The government’s own independent review, released one year ago, suggested changes be made to eliminate the discrimination however the changes have not yet been made.
In order to promote their festival running from July 27th to August 2nd, Stockholm Pride is running an interesting Twitter campaign, with a web application that determines how hetero are you, based on your Twitter updates.
The Ask Yourself campaign from Dropping Knowledge is a series of over 100 digital postcards which promote dialogue on social themes of global significance. Answers can be added as comments by clicking on the postcards and each card can be shared through dragging and dropping into emails. Registered users are encouraged to pose questions as well. See more below.
Q&A at its best: participatory, provocative and pertinent.
Ad from LILA, Lega Italiana per la Lotta contro l’Aids, the Italian info organisation fighting Aids/HIV. HIV isn’t a life sentence. Being HIV positive is not a criminal offense. Governments must focus on education and prevention of the disease rather than repress.
Art Director/Copywriter: Andrea Castelletti; Photographer: Matteo Engolli.
“It could happen to everyone, don’t discriminate.”
The Complaints Committee’s task is to handle individual complaints of differential treatment on the basis of race or ethnic origin. The Complaints Committee can also handle complaints of citizens who have been subjected to adverse treatment as a result of having filed a complaint of differential treatment on the basis of race or ethnic origin. Anyone can file a complaint with the Complaints Committee. After receiving a complaint, the Complaints Committee can initiate independent investigations of differential treatment, publish reports and make recommendations.
Most Australians agree there is little trust and respect between Indigenous and non-Indigenous Australians. That’s why ANTaR launched a new campaign today entitled Respect.
The Respect campaign is a new campaign calling on all Australians to commit to a new partnership between Aboriginal and Torres Strait Islander Australians and non-Indigenous Australians.
The Reconciliation Australia Barometer—a national research study that looks at the relationship between Indigenous and other Australians—showed that nearly 3/4 of Australians surveyed believe that a lack of respect for Indigenous Australians is one of the most important contributing factors to Indigenous disadvantage.
Almost 90% of lesbian, gay, bisexual and transgender (LGBT) students in the USA report being verbally harassed at school because of their sexual orientation. This campaign, entitled Knock It Off, from the Ad Council aims to raise awareness about the prevalence and consequences of anti-LGBT bias and behavior in America’s schools. Ultimately, the goal is to reduce and prevent the use of homophobic language in an effort to create a more positive environment for LGBT teens.
Three ads made by the European school of design in Germany for the Federal Ministry of the Interior for Civil Courage.
A Cheetah, a Hyena and a Lion as a metaphore for a world where only the strong survive.
“Don’t yield your world to the strong”
The Trevor Project, in conjunction with National Suicide Prevention Week (USA - September 7-13), launched a new ad campaign ”I’m Glad I Failed.” This effort targets lesbian, gay, bisexual, transgender and questioning (LGBTQ) teens who contemplate suicide as a result of homophobia. The ads feature four young people with stories about how intolerance and harassment led them to attempt suicide, and how glad they are that those attempts failed because their lives have changed for the better.
The UnConvention is a non-partisan gathering of artistic and educational activities (exhibitions, lectures, performances, etc.) that are currently taking place outside of the 2008 Republican National Convention in St. Paul, Minnesota. Their efforts are laudable, and much of their work is worthy of attention. However, the ad campaign they used to draw attention is not. Urging residents to be courteous, and bearing the motto “Every party needs a gracious host,” the suggestion in several pieces is that homosexuality should be curbed in the interest of so-called proper behavior.
Dunno if this fits in the Osocio format but I like it. The people of feelthedream.org organise a big global party on Thursday 28th August 2008; the 45th anniversary of Martin Luther King’s ‘I Have a Dream’ speech.
If you’re a DJ, club promoter or party thrower, then all they ask of you is to build a special climactic sequence into your mix on the night of the 28th of August or anytime over the following Friday night/weekend, knowing that at the high point the audience will be ready to raise their hands to make the ‘Free At Last’ exclamation. All events will be used to promote Amnesty International.
During the past year, there have been two high-profile cases of public backlash against social advertising campaigns in North America: one about mental illness and one about breast cancer. The two cases are very different, but they point to some of the challenges in message-creation for government agencies, NGOs, and activists who want attention-getting rhetoric without paying a price to their public reputation.
Gold Lion in Cannes in the category Press.
Anti Female Foeticide is a big social problem in India. Every year 1.1 million unborn baby girls die before they are born.This isn’t the first time I see a ad about it, shocking. Even more shocking when reading the text in this ad.
Ad is from AADHAR. Agency: Contract India, Mumbai.
On the 26. of February 1992 18.305 legal inhabitants of Slovenia were erased from the Permanent Population Register of the Republic of Slovenia without being notified, without procedure, without any written order or legal ground.
In order to make a strong statement about this sad problem, the Slovenian design Studio Poper in collaboration with Amnesty International, The Peace Institute and The Municipality of Ljubljana started a public intervention in the streets of Ljubljana.
The Stories of the Erased are the message which can be seen all over the city on billboards, bus stops, shop windows, traffic lights and other various printed material.
It’s one of the saddest stories I ever heard of, but also a brilliant public intervention.
This new anti-racism campaign from Australia, which was launched yesterday, isn’t the common fight against racism. It is about the threat to public health racism can be. A range of health problems including high blood pressure and heart disease, depression, anxiety, low birth rate and premature birth can all be caused directly by people’s personal experiences of racism.
This campaign is calling on all Australians to take action against racism and tackle the Indigenous health crisis. It is a initiative of ANTaR (Australians for Native Title and Reconciliation) in collaboration with The Body Shop.
I just came back from Warsaw, where I was in the jury of the Polish advertising festival Kreatura. The jury’s favourite was the viral campaign ‘Daj Glos / Paint Your Voting Card’ by Koledzy Strategia & Kreacja. This campaign supported a grassroots initiative to encourage young people to vote on the 2007 parliamentary elections in Poland. The idea was quite simple – give more colour to your vote. Viewers could paint their ballots (voting cards), share their creations on YouTube and DajGlos.com, and cast their painted ballots (which were valid according to the Polish law). The ‘Daj Glos’ campaign and its spokesman Viktor z Bielska received the Special Kreatura Award.
One year after its first initiative, CLM BBDO stands up once again against racism in stadiums.
With a third impactful key visual, CLM BBDO and “Collectif du Football” ambition is to denonciate that racism is still a reality in sport, which has to be fight against.
More at footballresistance.com or the CLM BBDO blog.
Copy: “Ne laissons pas le rascisme faire partie du jeu”
“Don’t let rascism be part of the game”
Hard to understand this PSA if you don’t speak Romanian. It is about discrimination against gypsy minority from Romania. One of the things is that children are not allowed to play or to be friends with gypsy kids.
The PSA shows two kids playing together and sharing things on the playground. At home one of the mothers asks with whom her son was playing, he said ‘No one’.
Stop racism from from invading football
The world cup will not make forget racism that also lives in football stadiums. Do not yield to racism in football. Do a simple gesture, it will be the symbol of your opposition, the gesture of opposition.
Please visit: www.footballresistance.com
Hi! We are Judith and Gertjan, a Dutch couple with an open heart and mind for the people of South Asia. In 2010 we will move with our two kids towards South Asia to work as volunteers. Judith is a nurse with a medical management qualification and will be involved in a medical training program. Gertjan is an entrepeneur and will start an education program and an IT business. Our Christian faith is an important motive for us in doing this kind of work.
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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Gold Lion in Cannes in the category Press.
Ad offering ‘Native Extraction Service’ condemned
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Hi! We are Judith and Gertjan, a Dutch couple with an open heart and mind for the people of South Asia. In 2010 we will move with our two kids towards South Asia to work as volunteers. Judith is a nurse with a medical management qualification and will be involved in a medical training program. Gertjan is an entrepeneur and will start an education program and an IT business. Our Christian faith is an important motive for us in doing this kind of work.
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