This short film for Changing Faces was shown in 750 Odeon cinemas across the UK in April. Fans of Downton Abbey will recognize actress Michelle Dockery. Burn victim Leo Gormley plays the title character “Leo”.
Click “read more” to see the video. How did you feel after watching this spot?
This is the latest campaign from the British Channel 4. I was in shock when Ross McCulloch, Founder of #BeGoodBeSocial & @TSFbuzz, posted the image at his website.
I’m not from the UK and had no reference to what this campaign was about other then it is for a new tv programme.
I think it is quite discriminatory.
Ross:
This is Channel 4’s latest advertising campaign for series two of their hugely successful show ‘My Big Fat Gypsy Wedding’. Channel 4 may argue that their show helps breaks down stereotypes about travelling people, many would argue it simply reinforces them, but for me the use of an image of a child with the tagline ‘Bigger. Fatter. Gyspier’ is a grossly irresponsible.
What will the child’s classmates make of the widespread poster campaign? Is the child featured in the show or is he a model? Does it make a difference?
Although I don’t know that helping them become part of our industry is a much better alternative… :)
Seriously though, South Africa’s Prison Broadcasting Network did a good of showing the perception versus the reality of rehabilitated ex-convicts with the reveal that the entire production crew were graduates of their program “by removing negative media influences and replacing them with positive ones; including offenders and ex-offenders in the process through skills development and employment; and producing programmes by offenders for offenders.”
It’s a shame, though, that we didn’t get to see this fact revealed to the interview subjects themselves. Watching their reactions would have made this much more memorable.
These BBDO campaign for Caritas against poverty launched this year with the slogan “Poverty leads to ill.” “Where is a lack of income, education and perspectives, disease is a frequent companion.” With this message Caritas wants to draw attention to the vulnerabilities and insufficient in German health system.
“Health is what every human being needs - including the poor. But their chances are slim. The loads are too great: No job, no money, no home ... Body and psyche often strike when they connect to the “normal life” loses. The charity is committed to ensuring that health care in Germany is independent of income and education.” this is the statement by President Monsignor Peter Neher, Caritas Germany and these are the thoughts of all of us.
The freezing temperatures in Europe claims over 400 lives. Many of those who died in the cold were homeless. Caritas provides as every year in many countries around the world at the beginning of the cold winter season, assistance to the needy, such as in Armenia, Russia or Ukraine, Afghanistan and Japan…
Translation: We have defeated the plague. We have overcome the smallpox. We have developed medicine against tuberculosis… and against typhoid. Only against the greatest pathogen is a medicine not enough ... against the poverty.
Georg Müller from Hessen, Germany is a cool, modern guy. He has high school, can read and write, trained kick boxing, knows all about high-tech devices - and wants to be a farmer. To dispel stereotypes about his dream job, the young man has made a promotional film, “Farmer is what you make of it” ( Bauer ist, was du draus machst ) , that has him brought 10,000 euros and glory and honor at the first “agricultural Oscars”, awards within the framework of the International Green week in Berlin.
In the midst of the recent upsurge in violence in Europe against the Roma people, where unprecedented numbers of organised right wing extremists, terrorists, hooligans and, in some cases, even resentful citizens have participated.
The “I’m a Roma Woman Campaign” is fighting back against hate and marginalizations that all Roma suffer with stories. Roma women in Europe face triple bias; marginalized and discriminated because they are women in their communities and because they are Roma and women outside their communities.
The campaign began in 2008 and is a product of collaboration and partnerships between Roma and Non-Roma NGO’s and activists, the video below was released in March 2011 and features the five activist who originally began the initiative
Working with the Roma Media Archive, which is an ongoing participatory media project to which the Roma and non-Roma artists, activist organizations and communities are invited to contribute with various documentary and art materials that reflect the contemporary Roma situation.
The campaign was developed to challenge centuries-old stereotypes about who the Roma are and allow them to take ownership of their image often misunderstood by mainstream media.
It also wanted to tell the REAL Roma story and create the conditions for effective advocacy of issues related to Roma women and to caste a vision of the future for Roma youth which stresses the opportunities offered by social activism to increase self-empowerment and community empowerment.
"Twenty years ago the average fashion model weighed 8% less than the average woman. Today, she weighs 23% less...” What is wrong with our bodies?
Answer is nothing! The models got more skinny!
And how it really looks like when the two worlds meet, shows us “Plus Model Magazine” and breaks the taboo: a nude plus-size model posing alongside a skinny ‘straight-size’ model. For the U.S. magazine posed beside the real beauty Katya Zharkova a lady, whose proportions are quite typical model. The visual differences are enormous and get extra support by shocking statistical data.
I’m a 30 years old guy who is quite happy with his life choices and how it is going so far. But what would my life be if I were a girl born in one of the developing countries? I know that, how I feel about my life, could be very different.
I’m pretty cynical of celebrity “talking head” cause endorsements, but this one is so sincere it moved me.
Jacques St. Pierre is a 17-year-old Canadian who is also student council president of his Toronto-area high school, the Etobicoke School of the Arts. He has also been a victim of bullying.
He told the CBC, “I got called the gay kid, the fag, because I liked to be in the school plays. I lost my best friend because he joined in with the bullies. It’s not fun, I’ve been there, I’ve been bullied. Before that, I didn’t know bullying could affect people so severely.”
A determined cause campaigner, Jacques organized a school assembly with an anti-bullying theme. He called on other students to pledge to put a stop to all forms of bullying. And, just for fun, he sent out e-mails to celebrities asking for support.
Lady Gaga actually wrote him back. And more.
“The subject line said ‘To Jacques from Lady Gaga It said ‘click on the link below to download the video for your assembly.’ So no questions asked, Lady Gaga sent us a video. I watched it, and I started crying. I’m a huge fan. It’s kind of embarrassing because I love her so much. I couldn’t believe it.”
The video is touchingly personal and not at all what you would expect from a pop superstar known for her outrageous antics. Instead, she connects with Jacques in a down-to-earth and loving way. But then again, this is a woman who is known for connecting with her fans in surprisingly intimate ways.
Lady Gaga is a well-known anti-bullying crusader in the United States, and has recently launched a foundation to try to prevent bullying and suicides of LGBT youth.
Human trafficking – it is the new slave trade, an action many of us thought be extinct after the US Civil War. But it is worse than ever, not least because many of the victims hand themselves over to get out of economic and political peril. They want to…
I recently had the privilege of being invited to speak and participate in the 2012 Design Ethos Conference/Do-ference at Savannah College of Art and Design. The creator of the conference, Scott Boylston, is a longtime friend in the relatively small socially conscious design community and I was delighted that…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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