The Ask Yourself campaign from Dropping Knowledge is a series of over 100 digital postcards which promote dialogue on social themes of global significance. Answers can be added as comments by clicking on the postcards and each card can be shared through dragging and dropping into emails. Registered users are encouraged to pose questions as well. See more below.
Q&A at its best: participatory, provocative and pertinent.
Ad from LILA, Lega Italiana per la Lotta contro l’Aids, the Italian info organisation fighting Aids/HIV. HIV isn’t a life sentence. Being HIV positive is not a criminal offense. Governments must focus on education and prevention of the disease rather than repress.
Art Director/Copywriter: Andrea Castelletti; Photographer: Matteo Engolli.
“It could happen to everyone, don’t discriminate.”
The Complaints Committee’s task is to handle individual complaints of differential treatment on the basis of race or ethnic origin. The Complaints Committee can also handle complaints of citizens who have been subjected to adverse treatment as a result of having filed a complaint of differential treatment on the basis of race or ethnic origin. Anyone can file a complaint with the Complaints Committee. After receiving a complaint, the Complaints Committee can initiate independent investigations of differential treatment, publish reports and make recommendations.
Most Australians agree there is little trust and respect between Indigenous and non-Indigenous Australians. That’s why ANTaR launched a new campaign today entitled Respect.
The Respect campaign is a new campaign calling on all Australians to commit to a new partnership between Aboriginal and Torres Strait Islander Australians and non-Indigenous Australians.
The Reconciliation Australia Barometer—a national research study that looks at the relationship between Indigenous and other Australians—showed that nearly 3/4 of Australians surveyed believe that a lack of respect for Indigenous Australians is one of the most important contributing factors to Indigenous disadvantage.
Almost 90% of lesbian, gay, bisexual and transgender (LGBT) students in the USA report being verbally harassed at school because of their sexual orientation. This campaign, entitled Knock It Off, from the Ad Council aims to raise awareness about the prevalence and consequences of anti-LGBT bias and behavior in America’s schools. Ultimately, the goal is to reduce and prevent the use of homophobic language in an effort to create a more positive environment for LGBT teens.
Three ads made by the European school of design in Germany for the Federal Ministry of the Interior for Civil Courage.
A Cheetah, a Hyena and a Lion as a metaphore for a world where only the strong survive.
“Don’t yield your world to the strong”
The Trevor Project, in conjunction with National Suicide Prevention Week (USA - September 7-13), launched a new ad campaign ”I’m Glad I Failed.” This effort targets lesbian, gay, bisexual, transgender and questioning (LGBTQ) teens who contemplate suicide as a result of homophobia. The ads feature four young people with stories about how intolerance and harassment led them to attempt suicide, and how glad they are that those attempts failed because their lives have changed for the better.
The UnConvention is a non-partisan gathering of artistic and educational activities (exhibitions, lectures, performances, etc.) that are currently taking place outside of the 2008 Republican National Convention in St. Paul, Minnesota. Their efforts are laudable, and much of their work is worthy of attention. However, the ad campaign they used to draw attention is not. Urging residents to be courteous, and bearing the motto “Every party needs a gracious host,” the suggestion in several pieces is that homosexuality should be curbed in the interest of so-called proper behavior.
Dunno if this fits in the Osocio format but I like it. The people of feelthedream.org organise a big global party on Thursday 28th August 2008; the 45th anniversary of Martin Luther King’s ‘I Have a Dream’ speech.
If you’re a DJ, club promoter or party thrower, then all they ask of you is to build a special climactic sequence into your mix on the night of the 28th of August or anytime over the following Friday night/weekend, knowing that at the high point the audience will be ready to raise their hands to make the ‘Free At Last’ exclamation. All events will be used to promote Amnesty International.
During the past year, there have been two high-profile cases of public backlash against social advertising campaigns in North America: one about mental illness and one about breast cancer. The two cases are very different, but they point to some of the challenges in message-creation for government agencies, NGOs, and activists who want attention-getting rhetoric without paying a price to their public reputation.
Gold Lion in Cannes in the category Press.
Anti Female Foeticide is a big social problem in India. Every year 1.1 million unborn baby girls die before they are born.This isn’t the first time I see a ad about it, shocking. Even more shocking when reading the text in this ad.
Ad is from AADHAR. Agency: Contract India, Mumbai.
On the 26. of February 1992 18.305 legal inhabitants of Slovenia were erased from the Permanent Population Register of the Republic of Slovenia without being notified, without procedure, without any written order or legal ground.
In order to make a strong statement about this sad problem, the Slovenian design Studio Poper in collaboration with Amnesty International, The Peace Institute and The Municipality of Ljubljana started a public intervention in the streets of Ljubljana.
The Stories of the Erased are the message which can be seen all over the city on billboards, bus stops, shop windows, traffic lights and other various printed material.
It’s one of the saddest stories I ever heard of, but also a brilliant public intervention.
This new anti-racism campaign from Australia, which was launched yesterday, isn’t the common fight against racism. It is about the threat to public health racism can be. A range of health problems including high blood pressure and heart disease, depression, anxiety, low birth rate and premature birth can all be caused directly by people’s personal experiences of racism.
This campaign is calling on all Australians to take action against racism and tackle the Indigenous health crisis. It is a initiative of ANTaR (Australians for Native Title and Reconciliation) in collaboration with The Body Shop.
I just came back from Warsaw, where I was in the jury of the Polish advertising festival Kreatura. The jury’s favourite was the viral campaign ‘Daj Glos / Paint Your Voting Card’ by Koledzy Strategia & Kreacja. This campaign supported a grassroots initiative to encourage young people to vote on the 2007 parliamentary elections in Poland. The idea was quite simple – give more colour to your vote. Viewers could paint their ballots (voting cards), share their creations on YouTube and DajGlos.com, and cast their painted ballots (which were valid according to the Polish law). The ‘Daj Glos’ campaign and its spokesman Viktor z Bielska received the Special Kreatura Award.
One year after its first initiative, CLM BBDO stands up once again against racism in stadiums.
With a third impactful key visual, CLM BBDO and “Collectif du Football” ambition is to denonciate that racism is still a reality in sport, which has to be fight against.
More at footballresistance.com or the CLM BBDO blog.
Copy: “Ne laissons pas le rascisme faire partie du jeu”
“Don’t let rascism be part of the game”
Hard to understand this PSA if you don’t speak Romanian. It is about discrimination against gypsy minority from Romania. One of the things is that children are not allowed to play or to be friends with gypsy kids.
The PSA shows two kids playing together and sharing things on the playground. At home one of the mothers asks with whom her son was playing, he said ‘No one’.
Stop racism from from invading football
The world cup will not make forget racism that also lives in football stadiums. Do not yield to racism in football. Do a simple gesture, it will be the symbol of your opposition, the gesture of opposition.
Please visit: www.footballresistance.com
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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Gold Lion in Cannes in the category Press.
Is your vegan food really vegan?
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