Georg Müller from Hessen, Germany is a cool, modern guy. He has high school, can read and write, trained kick boxing, knows all about high-tech devices - and wants to be a farmer. To dispel stereotypes about his dream job, the young man has made a promotional film, “Farmer is what you make of it” ( Bauer ist, was du draus machst ) , that has him brought 10,000 euros and glory and honor at the first “agricultural Oscars”, awards within the framework of the International Green week in Berlin.
In the midst of the recent upsurge in violence in Europe against the Roma people, where unprecedented numbers of organised right wing extremists, terrorists, hooligans and, in some cases, even resentful citizens have participated.
The “I’m a Roma Woman Campaign” is fighting back against hate and marginalizations that all Roma suffer with stories. Roma women in Europe face triple bias; marginalized and discriminated because they are women in their communities and because they are Roma and women outside their communities.
The campaign began in 2008 and is a product of collaboration and partnerships between Roma and Non-Roma NGO’s and activists, the video below was released in March 2011 and features the five activist who originally began the initiative
Working with the Roma Media Archive, which is an ongoing participatory media project to which the Roma and non-Roma artists, activist organizations and communities are invited to contribute with various documentary and art materials that reflect the contemporary Roma situation.
The campaign was developed to challenge centuries-old stereotypes about who the Roma are and allow them to take ownership of their image often misunderstood by mainstream media.
It also wanted to tell the REAL Roma story and create the conditions for effective advocacy of issues related to Roma women and to caste a vision of the future for Roma youth which stresses the opportunities offered by social activism to increase self-empowerment and community empowerment.
"Twenty years ago the average fashion model weighed 8% less than the average woman. Today, she weighs 23% less...” What is wrong with our bodies?
Answer is nothing! The models got more skinny!
And how it really looks like when the two worlds meet, shows us “Plus Model Magazine” and breaks the taboo: a nude plus-size model posing alongside a skinny ‘straight-size’ model. For the U.S. magazine posed beside the real beauty Katya Zharkova a lady, whose proportions are quite typical model. The visual differences are enormous and get extra support by shocking statistical data.
I’m a 30 years old guy who is quite happy with his life choices and how it is going so far. But what would my life be if I were a girl born in one of the developing countries? I know that, how I feel about my life, could be very different.
I’m pretty cynical of celebrity “talking head” cause endorsements, but this one is so sincere it moved me.
Jacques St. Pierre is a 17-year-old Canadian who is also student council president of his Toronto-area high school, the Etobicoke School of the Arts. He has also been a victim of bullying.
He told the CBC, “I got called the gay kid, the fag, because I liked to be in the school plays. I lost my best friend because he joined in with the bullies. It’s not fun, I’ve been there, I’ve been bullied. Before that, I didn’t know bullying could affect people so severely.”
A determined cause campaigner, Jacques organized a school assembly with an anti-bullying theme. He called on other students to pledge to put a stop to all forms of bullying. And, just for fun, he sent out e-mails to celebrities asking for support.
Lady Gaga actually wrote him back. And more.
“The subject line said ‘To Jacques from Lady Gaga It said ‘click on the link below to download the video for your assembly.’ So no questions asked, Lady Gaga sent us a video. I watched it, and I started crying. I’m a huge fan. It’s kind of embarrassing because I love her so much. I couldn’t believe it.”
The video is touchingly personal and not at all what you would expect from a pop superstar known for her outrageous antics. Instead, she connects with Jacques in a down-to-earth and loving way. But then again, this is a woman who is known for connecting with her fans in surprisingly intimate ways.
Lady Gaga is a well-known anti-bullying crusader in the United States, and has recently launched a foundation to try to prevent bullying and suicides of LGBT youth.
This is a short film from earlier this year. It is from Kick It Out, a football’s equality and inclusion campaign from the UK.
Football stars like Frank Lampard, Ledley King and Kieran Gibbs appear in this film aimed at tackling anti-Semitism and anti-Jewish abuse in football.
The Y-Word stands for ‘Yid’.
Filmmaker David Baddiel: “The film is not intended to censor football fans, it’s simply to raise awareness that the y-word is - and has been for many, many years - a race hate word. It’s our belief that some football fans may not even realise this, and the film is designed therefore to inform and raise debate.”
Although this is a campaign from the UK, the use of anti-Semitic fury is widespread in Western Europe. Even stronger, some groups use it as a badge of honor which makes the debate more difficult.
The film has been written and produced by David and Ivor Baddiel, in conjunction with Kick It Out, Maccabi GB, Community Security Trust, The Shoresh Foundation and Fahrenheit Films.
More campaigns videos from Kick It Out after the break, because anti-Semitism isn’t the only thing to kick out football.
Google live search can give terrible examples of discrimination and prejudices. That is what happens with Romanians too. The hate and prejudices towards the people of Romania are well known.
Agency McCann Erickson Romania made a campaign about this for ROM, the famous Romanian chocolate bar. A remarkable initiative from a commercial brand.
I just tried it myself started typing Romanians are ... It is exactly like the image above. It is based on search history. The idea behind the campaign is to change this with enormous amount of positives searches with “Romanians are smart”. These searches can also be done at the campaign website in many languages.
At this moment already over 150,000 positive searches are done.
The campaign has started last week in Romania generating an unprecedented grassroots movement, with bloggers and public personalities adopting the campaign theme and generating hundreds of blog posts that support the cause and come up with examples of “smart Romanians”.
I love this approach. It is positive action powered by a commercial brand. I’m curious how successful this would be when done by a NGO or protest group.
Gabriela Munteanu, Marketing Manager at Kandia Dulce (ROM): “ROM is a profoundly Romanian brand, that forces us to take a stance when we see Romania is the victim of some serious prejudgement. That is why we decided to assume a cause that honors us: to fight for Romanians’ image. Romanians image over the internet, the image of Romanians about themselves, the image of Romanians abroad. The campaign “Romanians are smart” is continuing the effort launched through “New ROM” campaign, aiming to reinvigorate the national pride.”
When talking about Hate or Unhate I prefer relations between real people. Those on the front line.
Unhate isn’t about stunning Photoshop work or a green logo from Italy.
This is the new campaign from the Dutch Children’s Ombudsman. It is all about children’s rights. Do you think the Netherlands is a liberal country?
The campaign, which includes both trailer-like videos and posters, translates the true stories of four Dutch children who have recently had their rights seriously infringed upon. We have all four stories.
Lemon Scented Tea, the agency behind the campaign: “Fortunately for both Lemon and Dutch children, the ombudsman himself, Marc Dullaert, wanted to introduce himself with aplomb.
While purposely provocative, we made sure this was a campaign for children by children. The stories are true, the scripts comprise the children’s own words and the films and posters themselves feature – yes – the children.”
For the posters the agency masked the real victim by interlacing his/her image with that of other children.
The campaign is fully integrated in the Children’s Ombudsman website. Visitors can respond to the stories and of course it is possible to contact the Ombudsman.
See also this (translated) behind-the-scenes page.
Overall tagline: “Every child has the right to be heard”.
The video above is the only one with english subtitles.
Above (and the poster below): the story of Sander, who, after his parents divorce, was forced to live with his mother. The judge didn’t listen to his side of the story.
Update:
All videos are now available with english subtitles.
In the Democratic Republic of Congo or DRC, sexual violence is a community-wide problem. Rape, in the DRC has been used as a weapon of war and sadly continues to increase even after. According to the peacebuilding NGO Search for Common Ground or SFCG, it is estimated that there…
In the movie Hot Tub Time Machine, John Cusack goes “back to the future” and discovers that his friend Lou has become incredibly wealthy due to a little search-engine-that-could that he aptly named “Lougle.” It’s a fun example of how an individual’s name can become a familiar household term…
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