This is a short film from earlier this year. It is from Kick It Out, a football’s equality and inclusion campaign from the UK.
Football stars like Frank Lampard, Ledley King and Kieran Gibbs appear in this film aimed at tackling anti-Semitism and anti-Jewish abuse in football.
The Y-Word stands for ‘Yid’.
Filmmaker David Baddiel: “The film is not intended to censor football fans, it’s simply to raise awareness that the y-word is - and has been for many, many years - a race hate word. It’s our belief that some football fans may not even realise this, and the film is designed therefore to inform and raise debate.”
Although this is a campaign from the UK, the use of anti-Semitic fury is widespread in Western Europe. Even stronger, some groups use it as a badge of honor which makes the debate more difficult.
The film has been written and produced by David and Ivor Baddiel, in conjunction with Kick It Out, Maccabi GB, Community Security Trust, The Shoresh Foundation and Fahrenheit Films.
More campaigns videos from Kick It Out after the break, because anti-Semitism isn’t the only thing to kick out football.
Google live search can give terrible examples of discrimination and prejudices. That is what happens with Romanians too. The hate and prejudices towards the people of Romania are well known.
Agency McCann Erickson Romania made a campaign about this for ROM, the famous Romanian chocolate bar. A remarkable initiative from a commercial brand.
I just tried it myself started typing Romanians are ... It is exactly like the image above. It is based on search history. The idea behind the campaign is to change this with enormous amount of positives searches with “Romanians are smart”. These searches can also be done at the campaign website in many languages.
At this moment already over 150,000 positive searches are done.
The campaign has started last week in Romania generating an unprecedented grassroots movement, with bloggers and public personalities adopting the campaign theme and generating hundreds of blog posts that support the cause and come up with examples of “smart Romanians”.
I love this approach. It is positive action powered by a commercial brand. I’m curious how successful this would be when done by a NGO or protest group.
Gabriela Munteanu, Marketing Manager at Kandia Dulce (ROM): “ROM is a profoundly Romanian brand, that forces us to take a stance when we see Romania is the victim of some serious prejudgement. That is why we decided to assume a cause that honors us: to fight for Romanians’ image. Romanians image over the internet, the image of Romanians about themselves, the image of Romanians abroad. The campaign “Romanians are smart” is continuing the effort launched through “New ROM” campaign, aiming to reinvigorate the national pride.”
When talking about Hate or Unhate I prefer relations between real people. Those on the front line.
Unhate isn’t about stunning Photoshop work or a green logo from Italy.
This is the new campaign from the Dutch Children’s Ombudsman. It is all about children’s rights. Do you think the Netherlands is a liberal country?
The campaign, which includes both trailer-like videos and posters, translates the true stories of four Dutch children who have recently had their rights seriously infringed upon. We have all four stories.
Lemon Scented Tea, the agency behind the campaign: “Fortunately for both Lemon and Dutch children, the ombudsman himself, Marc Dullaert, wanted to introduce himself with aplomb.
While purposely provocative, we made sure this was a campaign for children by children. The stories are true, the scripts comprise the children’s own words and the films and posters themselves feature – yes – the children.”
For the posters the agency masked the real victim by interlacing his/her image with that of other children.
The campaign is fully integrated in the Children’s Ombudsman website. Visitors can respond to the stories and of course it is possible to contact the Ombudsman.
See also this (translated) behind-the-scenes page.
Overall tagline: “Every child has the right to be heard”.
The video above is the only one with english subtitles.
Above (and the poster below): the story of Sander, who, after his parents divorce, was forced to live with his mother. The judge didn’t listen to his side of the story.
Update:
All videos are now available with english subtitles.
Here is a very unique project. Watever emotions it’ll generate, it can’t leave you cold.
This project is an amazing documentary ( I can’t say about handicap question because it would be too much simplistic) named « Mirror of my soul ».
All you have to do is browse through the literature pertaining to handicaps (the various attempts to define the term, the numerous denominations, and even the recent laws regarding the topic) to understand that handicaps are still a major social issue. Despite heightened awareness and legal measures, handicaps continue to be a cause of social exclusion; and this with regards to education, access to facilities, professional integration, but first and foremost to social acceptance.
A central theme in Mirror of my soul, a tenderly and modestly filmed documentary, is making people aware that the way some look at those who are handicapped is sometimes harder to take than the handicap itself.
It is thus essential to instruct people on how to see handicaps. This documentary goes in search of some souls.
Ten years ago, following the Al-Qaeda attacks on American soil, the vicious Islamophobia in the United States was sudden, ubiquitous, and sadly predictable. But what is even sadder is to see how the hate has outlived the shock and sadness of that day. Politicians and populists, such as conservative commentainers and those in the Tea Party movement, are determined to keep the intolerance alive.
My Fellow American is a social media project that simply asks “mainstream” citizens to acknowledge countrymen (and women) of the Muslim faith as “our fellow Americans.”
According to the campaign site: “Most Americans have never met an American Muslim. Many only know Muslims through the way they are portrayed in the media. American Muslims are so often vilified as “the other” that it is possible not to recognize that most were born in the U.S. Or that those who immigrated here came seeking the same freedoms and opportunities that have always attracted people to America.”
Using the following video as a conversation-starter, My Fellow American asks people of other backgrounds to sign and online pledge of acceptance, and share a real life story about a Muslim friend, neighbor, or colleague that they admire.
The surface narrative feels a little forced, with a uniquely American Melting Pot theme of “normalizing” Muslim believers ("Look! They’re just like ordinary Americans!") than addressing the real issue (who are you to define a “real” member of a secular new world nation based on clothing or religion?). Nonetheless, it’s a start.
The anti-racism organization EXIT from Germany caused a stir in the right-wing extremists scene. They distributed 250 t-shirts on the right-wing rock festival “Rock in Germany” on 6 August in Gera.
The print on the t-shirt shows a familiar visual for the visitors. “Hardcore Rebellen” which means “Hardcore Rebels”.
24 hours after the festival, the first text messages where send by some new t-shirt owners with the following warning: “Caution fake!
After washing another print became visible:
“Was dein T-Shirt kann, kannst du auch” / “You can do the same what your t-shirt did”. The EXIT logo became visible too.
EXIT is a well known organization in Germany, also amongst the extreme right movement.
Bernd Wagner, the founder of Exit-Germany says about this action: “With the T-shirts we wanted to make our services known in the scene and appeal to the young and not so well-established right-wing extremists”.
“Give-a-Shit.org is not like all those other charities. We’re not asking you to give us money. We’re asking you to Give a Shit. Now, don’t be packaging it up and mailing it to us or anything, just pick a cause, and show us what you Give a Shit about”
Nice new idea and yes I have my best thoughts mostly on the toilet too.
We are determined to harness the power of mass consciousness.
But in our frenetic, fast-paced existence when do folk have the time to really care about the problems of the world?
Well, everyone has those moments of God-given contemplation while on the toilet.
The perfect time for people to give a shit is while having a shit.
That’s how the “Give a Shit” movement was formed.
And that’s how caring became sharing as people shared their shit.
A special video featuring Nikki Reed from Twilight:
The Human Piano is a new campaign site from Amnesty International Turkey. Black and white piano keys can make beautiful music just like a on real piano.
Striking a key shows an example about someone who is suffering from discrimination somewhere in the world.
It is the visitor who can make a composition, record it or even share it on Twitter or Facebook.
A click on the portraits leads to fightdiscrimination.eu, the campaign website from Amnesty about discrimination in Europe.
The Human Piano looks beautiful but there a few things to criticize.
The black and white piano keys seems to be a metaphor for skin color racism. Discrimination in Europe is more, like segregated schools for Romani children. It is also LGBT, religious belief or disability discrimination.
Not all shown portraits at the top of the visual are European victims of discrimination.
The Human Piano isn’t mentioned at fightdiscrimination.eu. A mistake made too often.
Great new interactive video from Russia. It’s from LaSky and it is the final video of the “Trust and use condom” mass media campaign aimed at preventing HIV among men who have sex with men. (see two videos here in a previous post about Lasky)
The video is different from the previous three ones, as it both provides information and requires interactive participation in its progress and finale - everyone who watches video is free to choose among variable options of its continuation. Man is always given the choice, and every decision taken can influence the outcome of the situation and the final result.
In this video the viewer is the main character. It is up to the viewer to decide what to do to support the person who is in a difficult situation, to protect himself and his partner.
The idea of interactivity on YouTube isn’t new. But for a Russian social campaign it is.
Georgy Molodtsov, Creative director of Laboratory for Social Advertising: “Of course you know such quests like ”Choose a different ending” or ”Condom, no condom”. I’ve researched them and made very low-budget and easy analogue on the subject of tolerance to gays with HIV.”
“Here the aim was a little bit harder - we were asked to show normal positive models of behavior of gays toward gays with HIV. That means, that we couldn’t show absolutely negative reactions or to show, that if our character is getting HIV he loses, as we need to show that even with HIV your life goes on.”
“At the end, the viewer see the situation from the side of regular person, and if he choose wrong variants and get HIV - he is put into the body of the pay, whom he reject in the beginning - kind of a circle.”
The videos are made with a very limited budget and with that knowledge I’m surprised about the quality, both technical and creative.
You can start the journey above with the first video or start here.
“Как ты поступишь в этой ситуации? // What would you do in this situation?”
In many countries being gay is still not accepted. A Gay Pride recently held in Moskow broke up before it starts.
Read about it here.
I recently had the privilege of being invited to speak and participate in the 2012 Design Ethos Conference/Do-ference at Savannah College of Art and Design. The creator of the conference, Scott Boylston, is a longtime friend in the relatively small socially conscious design community and I was delighted that…
Some things in life are easy. We know them, we think of them, we understand them. And then there are those phenomena we would rather not know about. All the bad things … murder, rape, child molestation. We try hard to look away, and most of the time we…
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