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Luvo jumped over his addiction with sport

Posted by Marc van Gurp | 15-10-2014 19:00 | Category: Drugs, Poverty, Social aid, Sport, Violence

We Are Who We Become: about how sport unites young people around the world and helps them build their future.

The video below is the story of Luvo, a near-to professional long-jumper. In his teens Luvo has been supported by a non-profit organisation specialising in community development through sport and recreation. Especially in those days when he struggled with a growing addiction to drugs they helped him in staying true to his ambitions.

It is one of five portraits in this new campaign from Right To Play. All five sporters had their struggles, life has not been an easy road. But they managed to come out stronger. And sport played a major role in that. We Are Who We Become is about how sport unites young people around the world and helps them build their future. The five video portraits are like Nike commercials but even more powerful by the stories of the athletes.



Agency:
Wieden + Kennedy

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Experience the effects of abusing DXM without trying it yourself

Posted by Marc van Gurp | 13-10-2014 20:30 | Category: Drugs

DXM Labworks: Experience the effects of abusing DXM without trying it yourself.

DXM is short for dextromethorphan, an ingredient found in cough medicines. Some teens are abusing DXM (also know as Robotripping) to get high while possibly causing serious damage to their bodies. When taken at high doses, DXM can distort how we perceive sight and sound, and create a feeling of detachment from our environments and ourselves.

Agency Tribal New York has created a new digital campaign and mobile app for the Consumer Healthcare Products Association (CHPA) and the Partnership for Drug-Free Kids called DXM Labworks that targets “fence sitter” teens, ages 14-19, who know of DXM abuse or have friends who abuse it.

They built DXM Labworks to simulate the effects excessive amounts of DXM can have on an individual. The mobile app lets teens engage with the effects of DXM drug use through interactive robots, and allows teens to virtually experience the side effects by creating their own robot that must perform a series of 3 “tasks” while high on DXM. After the robot has either “Failed” or “Failed less” on each task there is a final “boss” task where the user attempts to stop their robot from puking.

The app is downloadable for free from iTunes or Google Play store.

Related Robotripping posts:
- Drug PSA puts the “retch” in wretched social marketing
- Interactive Robotripping and how to interfere



Agency:
Tribal New York

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Stop Before it Gets Ugly

Posted by Tatjana Vukic | 29-09-2014 20:49 | Category: Drugs, Violence

Stop Before it Gets Ugly is Campaign made by JWT, Sydney, targeting young men aged 18 to 35 (fairly wide target group) who regularly go out drinking with their friends. They should be aware that to much alcohol consumption can change their behaviour. This campaign is asking to control the (short-term) effects of alcohol and not to quit drinking ..

image

 



Advertiser:
The New South Wales Government
Agency:
JWT Sydney

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A baby in a bottle to tell us about FASD

Posted by Marc van Gurp | 11-09-2014 20:21 | Category: Drugs, Health

image

When Fabrica makes something then it is always spectacular. Fabrica, created by Benetton in 1994, is a communications research centre. Their latest work was launched all over the world at 9:09 am on September 9, the International FASD Awareness Day.

FASD is Fetal Alcohol Spectrum Disorders, it is the range of harm to an unborn baby due to drinking during pregnancy. Alcohol can hurt the baby’s brain, heart, eyes, and other organs. Children with FASD can have a hard time learning, controlling how they act, and making friends. Drinking alcohol during pregnancy can cause lifelong harm to the unborn child.

The campaign Too Young To Drink is a call to be 100% alcohol-free during pregnancy.



Agency:
Fabrica

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The little reasons to quit smoking are the best

Posted by Marc van Gurp | 26-06-2014 18:45 | Category: Drugs, Health

Wyoming Quit Tobacco Program: The little reasons to quit smoking are the best.

Many anti-smoking campaigns are illustrated with the dark things associated with the smoking addiction. Despite the golden rule of behavior change communication which is a positive vision for the future.
This new campaign from the Wyoming Quit Tobacco Program made by Agency Sukle is different. They use that positive approach with the idea that when you quit smoking you can do anything. 

Mike Sukle: “We found that while the CDC claims incredible success with their Tips from Smokers campaign, which features people with stomas and lung cancer, many smokers are completely turned away by them. In fact, if you really break down the numbers from the campaign, the results are not as impressive as they tout.”

“So for the last couple of years we have taken a different approach in Wyoming. Previous to this campaign we did a campaign featuring Free Patches, Gum, etc. That campaign was very successful. While the campaign ran, calls to the QuitLine were up 47% and 181%. And if you compare the performance with other states, they were either flat or down during that same time period.”



Advertiser:
Wyoming Quit Tobacco Program
Agency:
Sukle Advertising & Design

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How To Drink Properly

Posted by Tatjana Vukic | 24-06-2014 19:38 | Category: Consumerism, Drugs, Education, Health

Good intentions gone .. bad. If there is right way to drink than there is also a right way to get drunk not hitting the bottle? This australian campagn against drinking makes me confused. Teaching people properly to drink? Prevention campaign with conclusion that drinking (could be or) is a classy social activity. Don’t ruin your reputation falling off your bar stool - stay classy and you are going to be more attractive for opposite sex!
Avoid drinking “like an amateur” and be “experienced” drinker!? I got a better idea: Don’t drink at all!

How To Drink Properly. Drinkwise.

How To Drink Properly. Drinkwise.



Advertiser:
DRINKWISE

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[#TBT] Jimmy Carter as a Spokesman for Pot Decriminalization, 1979

Posted by Tom Megginson | 1-05-2014 11:36 | Category: Drugs

Jimmy Carter as a Spokesman for Pot Decriminalization, 1979.

My friend and colleague Kerry shared this find with me. It’s from a March 1979 issue of Playboy, and it reveals an interesting moment in United States drug history.

In the late ‘70s, decriminalization of marijuana seemed to be a natural next step in the liberalization of laws in the West.



Advertiser:
NORML
Source:
Kerry (Reader Submission)

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Is smoking a good look? Tinder says “no”

Posted by Tom Megginson | 16-04-2014 15:31 | Category: Drugs

Is smoking a good look? Tinder says no

Here’s an interesting social experiment by ASH (it’s an acronym for “Action on Smoking & Health”), an American NGO headquartered in Washington DC. Using the superficial nature of the “hookup” app Tinder, they created identical profiles of attractive people, with one difference: one version showed them smoking a cigarette, the other did not.



Advertiser:
ASH (Action on Smoking & Health) USA
Source:
Creativity Online

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Beer Brand Fighting the Neknomination Stupidity

Posted by Marc van Gurp | 27-03-2014 17:00 | Category: Corporate Social Responsibility, Drugs

Neknomination is one of the latest hypes. It’s a drinking game where youngsters challenge each other to drink a lot of alcohol in a special way. And the finale is that it should be shared on the various social media channels. It is the ultimate stupidity, and very dangerous too.
Belgian / Scottisch beer brand Gordon Finest Beers wanted to do something to end that madness immediately. They now give youngsters a chance to give an intelligent, yet cool answer to a neknomination, without doing anything stupid or dangerous.

Gordon: “It seems, somewhere in a place called internet, it has become a hype to drink loads of beer, do something funny, crazy or dangerous, film all that and share it on Facebook. And then, nominate people to do the same. Well, we believe that is just weird. And pointless. And above all, dangerous. Time to give a decent answer. An answer that has nothing to prove. And that doesn’t waste any great beer. Time to end this Neknomination.”

On the campaign website www.ntpnomination.com everyone who is nominated or just want to react to this madness can make a movie and share it amongst friends.

You have nothing to prove is the claim in the movie. And it fits well on the beer brand slogan: “Men don’t need to prove themselves, just to deserve a nice beer”.

See my example here or try it for yourself.

Gordon Finest Beers:



Advertiser:
Gordon Finest Beers
Agency:
10

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Sport can change everything

Posted by Marc van Gurp | 3-02-2014 15:20 | Category: Drugs, Sport, Violence

Sported, Sport can change everything

Sport can change everything. Just like crime and drugs.
It’s an mental thing, That’s why you see three identical images in this new campaign from Sported.

Sported is a charity that helps disadvantaged youths escape a world of drugs and crime by getting them involved in sport, putting them on the right path in life. It’s not about turning them into sports stars. It’s about giving them the life skills to take a positive step forward. To raise awareness of Sported’s work, they wanted to demonstrate the transformative power that sport has on these at-risk kids.



Advertiser:
Sported
Agency:
McCann London

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