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The little reasons to quit smoking are the best

Posted by Marc van Gurp | 26-06-2014 19:45 | Category: Drugs, Health

Wyoming Quit Tobacco Program: The little reasons to quit smoking are the best.

Many anti-smoking campaigns are illustrated with the dark things associated with the smoking addiction. Despite the golden rule of behavior change communication which is a positive vision for the future.
This new campaign from the Wyoming Quit Tobacco Program made by Agency Sukle is different. They use that positive approach with the idea that when you quit smoking you can do anything. 

Mike Sukle: “We found that while the CDC claims incredible success with their Tips from Smokers campaign, which features people with stomas and lung cancer, many smokers are completely turned away by them. In fact, if you really break down the numbers from the campaign, the results are not as impressive as they tout.”

“So for the last couple of years we have taken a different approach in Wyoming. Previous to this campaign we did a campaign featuring Free Patches, Gum, etc. That campaign was very successful. While the campaign ran, calls to the QuitLine were up 47% and 181%. And if you compare the performance with other states, they were either flat or down during that same time period.”



Advertiser:
Wyoming Quit Tobacco Program
Agency:
Sukle Advertising & Design

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How To Drink Properly

Posted by Tatjana Vukic | 24-06-2014 20:38 | Category: Consumerism, Drugs, Education, Health

Good intentions gone .. bad. If there is right way to drink than there is also a right way to get drunk not hitting the bottle? This australian campagn against drinking makes me confused. Teaching people properly to drink? Prevention campaign with conclusion that drinking (could be or) is a classy social activity. Don’t ruin your reputation falling off your bar stool - stay classy and you are going to be more attractive for opposite sex!
Avoid drinking “like an amateur” and be “experienced” drinker!? I got a better idea: Don’t drink at all!

How To Drink Properly. Drinkwise.

How To Drink Properly. Drinkwise.



Advertiser:
DRINKWISE

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[#TBT] Jimmy Carter as a Spokesman for Pot Decriminalization, 1979

Posted by Tom Megginson | 1-05-2014 12:36 | Category: Drugs

Jimmy Carter as a Spokesman for Pot Decriminalization, 1979.

My friend and colleague Kerry shared this find with me. It’s from a March 1979 issue of Playboy, and it reveals an interesting moment in United States drug history.

In the late ‘70s, decriminalization of marijuana seemed to be a natural next step in the liberalization of laws in the West.



Advertiser:
NORML
Source:
Kerry (Reader Submission)

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Is smoking a good look? Tinder says “no”

Posted by Tom Megginson | 16-04-2014 16:31 | Category: Drugs

Is smoking a good look? Tinder says no

Here’s an interesting social experiment by ASH (it’s an acronym for “Action on Smoking & Health”), an American NGO headquartered in Washington DC. Using the superficial nature of the “hookup” app Tinder, they created identical profiles of attractive people, with one difference: one version showed them smoking a cigarette, the other did not.



Advertiser:
ASH (Action on Smoking & Health) USA
Source:
Creativity Online

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Beer Brand Fighting the Neknomination Stupidity

Posted by Marc van Gurp | 27-03-2014 17:00 | Category: Corporate Social Responsibility, Drugs

Neknomination is one of the latest hypes. It’s a drinking game where youngsters challenge each other to drink a lot of alcohol in a special way. And the finale is that it should be shared on the various social media channels. It is the ultimate stupidity, and very dangerous too.
Belgian / Scottisch beer brand Gordon Finest Beers wanted to do something to end that madness immediately. They now give youngsters a chance to give an intelligent, yet cool answer to a neknomination, without doing anything stupid or dangerous.

Gordon: “It seems, somewhere in a place called internet, it has become a hype to drink loads of beer, do something funny, crazy or dangerous, film all that and share it on Facebook. And then, nominate people to do the same. Well, we believe that is just weird. And pointless. And above all, dangerous. Time to give a decent answer. An answer that has nothing to prove. And that doesn’t waste any great beer. Time to end this Neknomination.”

On the campaign website www.ntpnomination.com everyone who is nominated or just want to react to this madness can make a movie and share it amongst friends.

You have nothing to prove is the claim in the movie. And it fits well on the beer brand slogan: “Men don’t need to prove themselves, just to deserve a nice beer”.

See my example here or try it for yourself.

Gordon Finest Beers:



Advertiser:
Gordon Finest Beers
Agency:
10

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Sport can change everything

Posted by Marc van Gurp | 3-02-2014 15:20 | Category: Drugs, Sport, Violence

Sported, Sport can change everything

Sport can change everything. Just like crime and drugs.
It’s an mental thing, That’s why you see three identical images in this new campaign from Sported.

Sported is a charity that helps disadvantaged youths escape a world of drugs and crime by getting them involved in sport, putting them on the right path in life. It’s not about turning them into sports stars. It’s about giving them the life skills to take a positive step forward. To raise awareness of Sported’s work, they wanted to demonstrate the transformative power that sport has on these at-risk kids.



Advertiser:
Sported
Agency:
McCann London

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Watch what happens when a Gran Turismo champion starts racing drunk

Posted by Marc van Gurp | 20-01-2014 11:00 | Category: Drugs, Road safety

Responsible Young Drivers: Watch what happens when a Gran Turismo champion starts racing drunk

Watch what happens when a Gran Turismo champion starts racing drunk.
It’s what you expect. It may seem obvious but the comments on YouTube are sometimes shocking:

- They have to fake it, the “gamer” play a role and do not play the game, it think he can get first place with 1 promille, but he wont be so fast.
- How can this be real he only has 0.9 Promille wtf is that ?
- I guess it was his first drink ever. so lame.

There are also positive reactions and it is even discussed. On a platform where it belongs.

Video is from the Belgium Responsible Young Drivers.

“You can’t restart life
Don’t drink and drive”



Advertiser:
Responsible Young Drivers

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Do we really think we can shame pregnant women out of addiction?

Posted by Tom Megginson | 4-11-2013 21:58 | Category: Drugs

image

Smoking during pregnancy is a really bad idea. It has been associated with low birth weight, oral facial abnormalities and congenital heart disease, and behaviour problems for the child.

You know what else is a really bad idea? This ad by the Cancer Society of Finland:



Advertiser:
Cancer Society of Finland
Agency:
Havas Worldwide, Helsinki
Source:
Ads Of The World

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Hilarious TVC targets Drug Driving Maori

Posted by Marc van Gurp | 31-10-2013 22:30 | Category: Drugs

New Zealand transport agency: Blazed Drug Driving in Aotearoa

This hilarious TVC is from the New Zealand transport agency and targets drug driving Maori.

Research from the last New Zealand Alcohol and Drug Use Survey found that Maori men and women were over 50 percent more likely to have used cannabis in the previous year than men and women in the general population. So while this campaign about which I wrote here is targeting a broad New Zealand audience, it will also specifically be targeting Maori through a separate TV ad and programme integration deliberately developed for Maori, via Maori TV.

Non-New Zealanders have to play this TVC more than once because of the New Zealand English. Which makes it more funny.

Read more about this very funny campaign here.



Advertiser:
New Zealand transport agency
Agency:
Clemenger BBDO Wellington & OMD Wellington

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Kidbet: The first betting agency for kids by kids

Posted by Adam Valvasori | 24-10-2013 11:00 | Category: Drugs, Education

Kidbet

Kidbet is the latest campaign by the Victorian Responsible Gambling Foundation, as part of its efforts to reduce the prevalence and severity of problem gambling. Studies show teenagers are up to four times more likely to develop a problem with gambling than adults and one in five adults with gambling problems started gambling before they were 18.

The Kidbet commercial is a dark satire of sports betting agency ads like this, which have proliferated Australian media in recent years. It features a tween schoolboy promoting a fictitious gambling agency that is ‘just for kids’. It’s undeniably clever. However is it too convincing? Will its subtle sarcasm be lost on kids and even adults who are most probably only half watching, whilst multi-tasking on another screen e.g. mobile phone? When you have to write: “*Not a real betting agency” on the screen, is your message getting lost?



Advertiser:
Victorian Responsible Gambling Foundation
Agency:
McCann Melbourne

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