The best of non-profit advertising and marketing for social causes


We have 140 blogposts about Drugs and Addiction.
Related Pinterest boards: Drugs & Addiction, Infographics.

  • #StonerSloth is half-baked social marketing

    By on 19 December 2015

    Stoner Sloth, an anti-marijuana campaign from Australia’s New South Wales Health, is going viral for all the wrong reasons: The series of PSA videos, complete with a Facebook Page and other outreach, was intended to make youths see that they will...

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  • Vintage Star Wars PSAs Stop Smoking

    Vintage Star Wars PSAs #TBT

    By on 18 December 2015

    All the hype around Star Wars: The Force Awakens is taking me back to 1977, when I was seven years old and the original film was just about the biggest thing in the world. In the years following, kids couldn’t...

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  • Childrens Society Sexual abuse should not be a normal part of growing up

    Sexual abuse should not be a normal part of growing up

    By on 17 November 2015

    I’m of two minds about this new campaign for The Children’s Society (UK) by VCCPme: The storyline is chilling, and deeply affecting. Especially when we see the family’s ignorance of what the young woman is going through. At the same time,...

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  • #BirthControlHelpedMe takes reproductive choice to Twitter and beyond

    By on 23 June 2015

    In the five-and-a-half decades since the hormonal birth control pill put women’s reproductive choices in their own hands, there has been an unstoppable march towards sexual equality. At least, that’s how some of us see it. In the United...

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  • What if there was a cigarette warning impossible to ignore?

    What if there was a cigarette warning impossible to ignore?

    By on 10 June 2015

    Agency Publicis Brasil guided this video with this Buzzfeed-like line: It is what they say about this social experiment, very emotional indeed. Really interesting is the campaign website where possible future bereaved can make there own warning sign. I’m very curious...

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  • Pablo Olmos Don't drink and drive

    Last night everything changed

    By on 7 April 2015

    This is not an official spot but a video made by filmmaker Pablo Olmos Arrayales inspired by the work of TAC, the Transport Accident Commission from Australia. Pablo: More work from Pablo Olmos Arrayales here and on Osocio here.

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  • You are implicated by this new sexual assault PSA #WhoWillYouHelp

    By on 6 March 2015

    **Trigger Warning: Sexual Assault** Here’s one that I think gets social marketing right: This new campaign from the Government of Ontario, Canada, doesn’t target the perpetrators of sexual violence, but instead reminds bystanders that they have a responsibility to...

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  • Creepy new anti-smoking ad isn't helping - Us V Them

    Creepy new anti-smoking ad isn’t helping

    By on 20 January 2015

    If there’s one thing that constantly bugs me in social marketing, it’s false equivalence. That is when a PSA campaign compares its issue to another, more shocking, issue to benefit from both borrowed interest and surprise. The latest example...

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  • We Are Who We Become

    Luvo jumped over his addiction with sport

    By on 15 October 2014

    The video below is the story of Luvo, a near-to professional long-jumper. In his teens Luvo has been supported by a non-profit organisation specialising in community development through sport and recreation. Especially in those days when he struggled with...

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  • DXM Labworks: Experience the effects of abusing DXM without trying it yourself

    Experience the effects of abusing DXM without trying it yourself

    By on 13 October 2014

    DXM is short for dextromethorphan, an ingredient found in cough medicines. Some teens are abusing DXM (also know as Robotripping) to get high while possibly causing serious damage to their bodies. When taken at high doses, DXM can distort...

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