This hilarious TVC is from the New Zealand transport agency and targets drug driving Maori.
Research from the last New Zealand Alcohol and Drug Use Survey found that Maori men and women were over 50 percent more likely to have used cannabis in the previous year than men and women in the general population. So while this campaign about which I wrote here is targeting a broad New Zealand audience, it will also specifically be targeting Maori through a separate TV ad and programme integration deliberately developed for Maori, via Maori TV.
Non-New Zealanders have to play this TVC more than once because of the New Zealand English. Which makes it more funny.
Kidbet is the latest campaign by the Victorian Responsible Gambling Foundation, as part of its efforts to reduce the prevalence and severity of problem gambling. Studies show teenagers are up to four times more likely to develop a problem with gambling than adults and one in five adults with gambling problems started gambling before they were 18.
The Kidbet commercial is a dark satire of sports betting agency ads like this, which have proliferated Australian media in recent years. It features a tween schoolboy promoting a fictitious gambling agency that is ‘just for kids’. It’s undeniably clever. However is it too convincing? Will its subtle sarcasm be lost on kids and even adults who are most probably only half watching, whilst multi-tasking on another screen e.g. mobile phone? When you have to write: “*Not a real betting agency” on the screen, is your message getting lost?
We aren’t your grandma’s afternoon talkshow, nor are we a bunch of wanna-be-hip government workers trying to trick you into thinking porn is not cool. In fact, we are young people, just like you, who are passionate about making a difference in the world. We wake up every day empowered with a vision and filled with a desire to help people.
We know what it’s like, trust us. Pornography is a big deal in today’s world. Being young, we sometimes felt like we’ve been thrown into a world of chaos and it seems like no one really understands what we are going through, especially when it comes to sexuality and pornography.
To prove their authentic hipness, there’s a nifty animated video:
A drug-driving awareness campaigns without any road scenes? That’s what agency Clemenger BBDO did in this new campaign for the New Zealand transport agency.
They have opted to avoid the “fear”/“crash” cliches with this campaign and opt for some audience-relevant humour.
The approach is the use of ‘experts’ from within the drug-driving community to get the message across. These ‘experts’ have regular contact with the sensible stoners; they are people such as dairy owners, fish and chip shop workers and the children of the target audience. These experts provide observational insights that aim to get the drugged-drivers to acknowledge that cannabis slows them down.
Not much else to say about this one. It’s just gross. Might be effective in turning off non-smokers from kissing a smoker, which could add to the latter’s social pressure to quit. But man oh man, is this thing going to get talked about online…
Agency Talent from Brasil made two posters out of dough. They placed the posters at Galeria do Rock which is well-known crack dealing area of Sao Paulo.
And that was also the place where the action began. The devastating effect of using crack was shown to the public by mealworms.
The work was made possible after months of research involving biologists.
It’s a historic day. The day that PETA came with ads without nudity.
It’s about horses. And drugs. In the year in which we are ashamed about Lance Armstrong. And there is more which we should be ashamed: horse racing.
These new ads are made for PETA’s mobile billboard and will be displayed to visitors of the 2013 Kentucky Derby.
The billboard draws attention to the misuse of both “therapeutic” and illegal drugs that the racing industry uses to keep injured and tired horses running, leading to the deadly breakdown of more than three horses every day on U.S. racetracks.
PETA Senior Vice President Kathy Guillermo: “The biggest tradition in thoroughbred racing isn’t fancy hats or cocktails—it’s illegal drugs that cause countless tragic breakdowns and the deaths of dozens of horses on racetracks every week. PETA’s message to people who care about animals is that when it comes to horse races, don’t attend ‘em, don’t watch ‘em, and don’t bet on ‘em.”
Horses who survive being pumped full of performance-enhancing drugs and being forced to run at breakneck speed face another threat: When thoroughbreds can no longer run, they are often sold at auction, packed onto crowded trucks, and shipped to slaughterhouses, where they are shot in the head, are hoisted into the air by one leg, and have their throats slit so that their flesh can be sold for human consumption.
What can be said in an anti-smoking ad that hasn’t been said before? Although I’ve seen a few great new ideas lately, I’m not sure this campaign is one of them.
Created by Sukle Advertising & Design for the Wyoming Department of Health, these three PSAs use the absurdist style familiar to fans of Skittles or Orangina. In this case, however, the product is free pharmaceutical and personal help to quit smoking. I can see why the agency wanted to push the boundaries, because the message is a little dull. But do you think the weirdness could get in the way of clear recall?
It’s about social smoking. Those two words are often used as an excuse to smoke, to be justified. Social smoking is smoking. Doing it social is worse because of the secondhand smoke. Just like social farting.
“Social smoking is as ridiculous as social farting.”
It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
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