It’s about social smoking. Those two words are often used as an excuse to smoke, to be justified. Social smoking is smoking. Doing it social is worse because of the secondhand smoke. Just like social farting.
“Social smoking is as ridiculous as social farting.”
This new campaign in the form of an app should be a success. Because at this time the most important thing is beauty. Everyone wants to hold the age of 20. Drinking too much alcohol on a long term is an attack on staying pretty.
That’s the idea behind this new campaign from Drink Smarter, an initiative from Healthier Scotland.
“Is alcohol ageing you? Deeper wrinkles, red cheeks and weight gain… some of the visible effects of regularly drinking too much are not a pretty sight.”
Judging by the many reports in the media this app will be a hit. I hope that is the case in bars and other places where alcohol is consumed.
I’m 100% alcohol free myself and now I know why. I just tried the app myself and the result is absolute horror. I dare not to publish the photo.
Since the beginning of this month, all packs of cigarettes in Australia are decorated with smoking warnings and diseased body parts. Regardless of the brand. Australia is the first country in the world where tobacco brands are forced to sell their products like this. The only difference between the packs are the brand names, and these are all printed in an identical small font.
Plain packaging of cigarettes is a topical discussion around the globe right now and Australia is the first country to introduce the legislation.
Of course there are many ways to hide the horrific images on the packaging cover.
That is the idea behind the new campaign of Quit Victoria, the regional Australian anti-smoking organisation.
The tagline says it all:
“You can hide your packs but you can’t hide from the effects of smoking.”
When he was shooting portraits of the drug-addicted street community in Ottawa’s ByWard Market in 2010, photographer Tony Fouhse met someone who would change his life. For the next year, Tony brought Stephanie MacDonald into his world — and she brought him into hers. It was a friendship and journey that Tony documented through photographs and Stephanie wrote about on slips of paper. Their story forms the basis of Live Through This, a self-published testament to human relationships, weaknesses and dreams.
“The first time I met you was the picture in the bikini top/shorts,” Stephanie writes. “I walked up and asked you what was up? what are you doing? you said that you were taking pictures of the crack addicted and Heroine addicts and you asked to take my picture and I said yes.”
“A couple of weeks went by and you came back and we got talking again. and that’s when you said “is there anything i can do to help you”? and i said i wanted to get into rehab. you told me you would help and of course i thought you were talking the talk but not ganna walk the walk.”
Tony did walk the walk. He did everything he could for Stephanie, at one point inviting her to stay in his home with himself and his wife. Stephanie went through ups and downs, health and personal crises. And Tony gave a play-by-play of his own journey on his blog, Drool. Eventually, they made progress.
Ok, to be clear the campaign is only about drugs. However nothing smells of success more than a campaign promoting the war against the war on drugs. The campaign also has the rock and roll part featuring famous celebrities such as rapper Dizzy Rascal and eye candy, like Mexican actor Gael Garcia Bernal.
Besides a promising documentary, I like that rather than bombarding viewers with only the problems, “Breaking the Taboo” campaign offers clear solutions. I like that it is supported by many dignitaries, politicians and non-government organizations such as the Global Commission on Drug Policy many of whom are thought leaders on the subject. I also like the strong call to action which covers various sectors affected by the war on drugs.
After the break watch some featured videos from the Youtube campaign.
They’re funny, they’re factual, and they’re well-executed. But will they make a difference?
This series of ads by Australia’s Cringe the Binge (an outreach of Byron Youth Service) wants young Australians to just drink a little less to stay healthy and safe. It’s also supported by the National Alliance for Action on Alcohol, a lobby group pushing for more regulation of Australia’s drinking problems.
I’m just not sure that making light of the consequences is really such a great idea. After all, the whole problem with the younger audience is that random sexual encounters, fights and dumb behaviour are often seen as part of the alcohol-soaked coming of age ritual. These posters are trying so hard to be cool, I’d worry that they’d become dorm room favourites just for the irony.
The Health Minister Daniel Bahr (FDP) and the Federal Centre for Health Education (BzgA) proudly announced on Monday that teenagers in Germany drink less than before. The declining numbers were also attributed to success of currentprevention campaign, “Alcohol? Know your limit”, which has been running for three years. (more after the break)
When I saw this Anti-smoking PSA I just thought if there in the (advertising) World is the manual “How to Do (or not to Do) a Stop Smoking Campaign”, the makers of this campaign didn’t read it. What ever their purpose was, the incredible “shock factor” that this advertisement delivers only demonstrates how horrible insensitive the idea of the campaign is! An Epic Fail! This won’t make me quit smoking but I hope this made those guys stop advertising. (more after the video)
Tom did an excellent write-up a few months ago about the campaign from dxmstories.org. And this week the campaign got a follow-up.
Dxmstories is about Robotripping, a slang term for taking more than the recommended maximum dose of cough syrups. It can be used as a freely available and cheap drug. With some very unpleasant side effects like vomiting, muscle spasms and panic attacks.
Tom quoted a campaign study about the fact that scare tactics are worse than useless in certain kinds of PSA campaigns. Read it here.
Because that is what was happening in the campaign from earlier this year, focussing on the side effects.
Nothing changed in 2 from the 3 videos which were released this week. Better image quality but still full with vomiting. See them after the break.
One video is interesting, see above. It still has the unpleasant shots but it is interactive. It is a small story about guy and his razor. Scary because playing with a razor is not a wise thing to do while doing a trip.
The video is interesting because it forces the viewers to think about their role. How to interfere.
The campaign don’t give answers but al least the interactive video is a step forward.
It’s Mental Health Awareness Week in several countries, so it seemed like the right time to share this series of illustrations by Toby Allen, titled “Real Monsters”: Although it could be misconstrued as literally demonizing people with mental illness, the externalization of the various disorders as evil creatures who prey…
In early October 2013 a boat filled with African migrants sank off of the Italian island of Lampedusa, killing at least 111 people, and more than 200 are still missing. Friday the 4th of October 2013, was declared a day of mourning in Italy. The event has brought much introspection…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.