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Kidbet: The first betting agency for kids by kids

Posted by Adam Valvasori | 24-10-2013 11:00 | Category: Drugs, Education


Kidbet is the latest campaign by the Victorian Responsible Gambling Foundation, as part of its efforts to reduce the prevalence and severity of problem gambling. Studies show teenagers are up to four times more likely to develop a problem with gambling than adults and one in five adults with gambling problems started gambling before they were 18.

The Kidbet commercial is a dark satire of sports betting agency ads like this, which have proliferated Australian media in recent years. It features a tween schoolboy promoting a fictitious gambling agency that is ‘just for kids’. It’s undeniably clever. However is it too convincing? Will its subtle sarcasm be lost on kids and even adults who are most probably only half watching, whilst multi-tasking on another screen e.g. mobile phone? When you have to write: “*Not a real betting agency” on the screen, is your message getting lost?

Victorian Responsible Gambling Foundation
McCann Melbourne

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Is porn a drug? Can we declare war on it, too?

Posted by Tom Megginson | 10-09-2013 18:24 | Category: Drugs

Is porn a drug?

This campaign has been out for about a year, but I just stumbled upon it recently. Its sponsors are something called “Boyer Foundation”, Grassroots.org, Enough is Enough, iKeepSafe, Utah Coalition Against Pornography, the Peery Foundation, and Porn Harms — a project of the Christian group Morality in Media. However, the web site claims grassroots credibility:

We aren’t your grandma’s afternoon talkshow, nor are we a bunch of wanna-be-hip government workers trying to trick you into thinking porn is not cool. In fact, we are young people, just like you, who are passionate about making a difference in the world. We wake up every day empowered with a vision and filled with a desire to help people.
We know what it’s like, trust us. Pornography is a big deal in today’s world. Being young, we sometimes felt like we’ve been thrown into a world of chaos and it seems like no one really understands what we are going through, especially when it comes to sexuality and pornography.

To prove their authentic hipness, there’s a nifty animated video:

Fight the New Drug

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These aren’t the obvious drugged-driving experts

Posted by Marc van Gurp | 19-08-2013 22:45 | Category: Drugs, Road safety

New Zealand transport agency: drug driving expert opinion

A drug-driving awareness campaigns without any road scenes? That’s what agency Clemenger BBDO did in this new campaign for the New Zealand transport agency.

They have opted to avoid the “fear”/“crash” cliches with this campaign and opt for some audience-relevant humour.

The approach is the use of ‘experts’ from within the drug-driving community to get the message across. These ‘experts’ have regular contact with the sensible stoners; they are people such as dairy owners, fish and chip shop workers and the children of the target audience. These experts provide observational insights that aim to get the drugged-drivers to acknowledge that cannabis slows them down.

New Zealand transport agency
Clemenger BBDO Wellington & OMD Wellington

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Seattle police hand out pot PSAs to users — on bags of Doritos

Posted by Tom Megginson | 18-08-2013 01:00 | Category: Drugs


You probably heard the news that police in Seattle, Washington, were distributing 1,000 bags of Doritos corn chips at the city’s first Hempfest since Washington State legalized marijuana.

Seattle Police Department

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Swedish anti-tobacco ad makes an ass of smokers

Posted by Tom Megginson | 10-07-2013 17:37 | Category: Drugs



Not much else to say about this one. It’s just gross. Might be effective in turning off non-smokers from kissing a smoker, which could add to the latter’s social pressure to quit. But man oh man, is this thing going to get talked about online…

A Non-Smoking Generation
FamiljenPangea, Sweden
Ads of The World

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Consume crack and crack consumes you

Posted by Marc van Gurp | 30-05-2013 21:00 | Category: Drugs

Parceria Contras as Drogas - O Crack Consome

Agency Talent from Brasil made two posters out of dough. They placed the posters at Galeria do Rock which is well-known crack dealing area of Sao Paulo.
And that was also the place where the action began. The devastating effect of using crack was shown to the public by mealworms.
The work was made possible after months of research involving biologists.

Related campaign from Parceria Contras as Drogas:
- The best things in life

Hat tip Francesco Marini.

Parceria Contras as Drogas

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The anti-drug ads from PETA

Posted by Marc van Gurp | 2-05-2013 22:45 | Category: Animal rights, Drugs

PETA horse racing drugs Kentucky Derby

It’s a historic day. The day that PETA came with ads without nudity.
It’s about horses. And drugs. In the year in which we are ashamed about Lance Armstrong. And there is more which we should be ashamed: horse racing.

These new ads are made for PETA’s mobile billboard and will be displayed to visitors of the 2013 Kentucky Derby.
The billboard draws attention to the misuse of both “therapeutic” and illegal drugs that the racing industry uses to keep injured and tired horses running, leading to the deadly breakdown of more than three horses every day on U.S. racetracks.

PETA Senior Vice President Kathy Guillermo: “The biggest tradition in thoroughbred racing isn’t fancy hats or cocktails—it’s illegal drugs that cause countless tragic breakdowns and the deaths of dozens of horses on racetracks every week. PETA’s message to people who care about animals is that when it comes to horse races, don’t attend ‘em, don’t watch ‘em, and don’t bet on ‘em.”

Horses who survive being pumped full of performance-enhancing drugs and being forced to run at breakneck speed face another threat: When thoroughbreds can no longer run, they are often sold at auction, packed onto crowded trucks, and shipped to slaughterhouses, where they are shot in the head, are hoisted into the air by one leg, and have their throats slit so that their flesh can be sold for human consumption.


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Are these anti-smoking ads too silly to work?

Posted by Tom Megginson | 11-04-2013 03:33 | Category: Drugs

Sukle Advertising & Design for the Wyoming Department of Health: anti-smoking ads

What can be said in an anti-smoking ad that hasn’t been said before? Although I’ve seen a few great new ideas lately, I’m not sure this campaign is one of them.

Created by Sukle Advertising & Design for the Wyoming Department of Health, these three PSAs use the absurdist style familiar to fans of Skittles or Orangina. In this case, however, the product is free pharmaceutical and personal help to quit smoking. I can see why the agency wanted to push the boundaries, because the message is a little dull. But do you think the weirdness could get in the way of clear recall?

Somebody had fun making them, anyway.

See the other two below:

Wyoming Department of Health
Sukle Advertising & Design

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Does Farting Socially Make it Okay?

Posted by Marc van Gurp | 18-03-2013 22:15 | Category: Drugs, Health

Quit The Denial - Canada's Ministry of Health - Social smoking is as ridiculous as social farting

Tom wrote 2 years ago: Fart jokes are the oldest form of humour known to man.
And it is used in social advertising a couple of times.

Like in this new ad from the Canada’s Ministry of Health: Quit The Denial.

It’s about social smoking. Those two words are often used as an excuse to smoke, to be justified. Social smoking is smoking. Doing it social is worse because of the secondhand smoke. Just like social farting.

“Social smoking is as ridiculous as social farting.”

Related fart posts:
- Don’t Pass Gas (American anti-smoking campaign from 2007)
- Anti-smoking ads speak to youth in their language
- Fart fart (Fart fart, and the greenhouse effect goes up the chart)

Hat tip to Jean Julien.


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You hate the mirror after ten years of drinking

Posted by Marc van Gurp | 10-01-2013 23:05 | Category: Drugs

Drink Smarter Drinking Mirror App

This new campaign in the form of an app should be a success. Because at this time the most important thing is beauty. Everyone wants to hold the age of 20. Drinking too much alcohol on a long term is an attack on staying pretty.
That’s the idea behind this new campaign from Drink Smarter, an initiative from Healthier Scotland.

“Is alcohol ageing you? Deeper wrinkles, red cheeks and weight gain… some of the visible effects of regularly drinking too much are not a pretty sight.”

Judging by the many reports in the media this app will be a hit. I hope that is the case in bars and other places where alcohol is consumed.
I’m 100% alcohol free myself and now I know why. I just tried the app myself and the result is absolute horror. I dare not to publish the photo.

And of course an Scottish newspaper tried some celeb pictures. Because there is web version of the app also.

The smartphone app is available for iPhone/iPad and Android.

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