It’s a historic day. The day that PETA came with ads without nudity.
It’s about horses. And drugs. In the year in which we are ashamed about Lance Armstrong. And there is more which we should be ashamed: horse racing.
These new ads are made for PETA’s mobile billboard and will be displayed to visitors of the 2013 Kentucky Derby.
The billboard draws attention to the misuse of both “therapeutic” and illegal drugs that the racing industry uses to keep injured and tired horses running, leading to the deadly breakdown of more than three horses every day on U.S. racetracks.
PETA Senior Vice President Kathy Guillermo: “The biggest tradition in thoroughbred racing isn’t fancy hats or cocktails—it’s illegal drugs that cause countless tragic breakdowns and the deaths of dozens of horses on racetracks every week. PETA’s message to people who care about animals is that when it comes to horse races, don’t attend ‘em, don’t watch ‘em, and don’t bet on ‘em.”
Horses who survive being pumped full of performance-enhancing drugs and being forced to run at breakneck speed face another threat: When thoroughbreds can no longer run, they are often sold at auction, packed onto crowded trucks, and shipped to slaughterhouses, where they are shot in the head, are hoisted into the air by one leg, and have their throats slit so that their flesh can be sold for human consumption.
What can be said in an anti-smoking ad that hasn’t been said before? Although I’ve seen a few great new ideas lately, I’m not sure this campaign is one of them.
Created by Sukle Advertising & Design for the Wyoming Department of Health, these three PSAs use the absurdist style familiar to fans of Skittles or Orangina. In this case, however, the product is free pharmaceutical and personal help to quit smoking. I can see why the agency wanted to push the boundaries, because the message is a little dull. But do you think the weirdness could get in the way of clear recall?
It’s about social smoking. Those two words are often used as an excuse to smoke, to be justified. Social smoking is smoking. Doing it social is worse because of the secondhand smoke. Just like social farting.
“Social smoking is as ridiculous as social farting.”
This new campaign in the form of an app should be a success. Because at this time the most important thing is beauty. Everyone wants to hold the age of 20. Drinking too much alcohol on a long term is an attack on staying pretty.
That’s the idea behind this new campaign from Drink Smarter, an initiative from Healthier Scotland.
“Is alcohol ageing you? Deeper wrinkles, red cheeks and weight gain… some of the visible effects of regularly drinking too much are not a pretty sight.”
Judging by the many reports in the media this app will be a hit. I hope that is the case in bars and other places where alcohol is consumed.
I’m 100% alcohol free myself and now I know why. I just tried the app myself and the result is absolute horror. I dare not to publish the photo.
Since the beginning of this month, all packs of cigarettes in Australia are decorated with smoking warnings and diseased body parts. Regardless of the brand. Australia is the first country in the world where tobacco brands are forced to sell their products like this. The only difference between the packs are the brand names, and these are all printed in an identical small font.
Plain packaging of cigarettes is a topical discussion around the globe right now and Australia is the first country to introduce the legislation.
Of course there are many ways to hide the horrific images on the packaging cover.
That is the idea behind the new campaign of Quit Victoria, the regional Australian anti-smoking organisation.
The tagline says it all:
“You can hide your packs but you can’t hide from the effects of smoking.”
When he was shooting portraits of the drug-addicted street community in Ottawa’s ByWard Market in 2010, photographer Tony Fouhse met someone who would change his life. For the next year, Tony brought Stephanie MacDonald into his world — and she brought him into hers. It was a friendship and journey that Tony documented through photographs and Stephanie wrote about on slips of paper. Their story forms the basis of Live Through This, a self-published testament to human relationships, weaknesses and dreams.
“The first time I met you was the picture in the bikini top/shorts,” Stephanie writes. “I walked up and asked you what was up? what are you doing? you said that you were taking pictures of the crack addicted and Heroine addicts and you asked to take my picture and I said yes.”
“A couple of weeks went by and you came back and we got talking again. and that’s when you said “is there anything i can do to help you”? and i said i wanted to get into rehab. you told me you would help and of course i thought you were talking the talk but not ganna walk the walk.”
Tony did walk the walk. He did everything he could for Stephanie, at one point inviting her to stay in his home with himself and his wife. Stephanie went through ups and downs, health and personal crises. And Tony gave a play-by-play of his own journey on his blog, Drool. Eventually, they made progress.
Ok, to be clear the campaign is only about drugs. However nothing smells of success more than a campaign promoting the war against the war on drugs. The campaign also has the rock and roll part featuring famous celebrities such as rapper Dizzy Rascal and eye candy, like Mexican actor Gael Garcia Bernal.
Besides a promising documentary, I like that rather than bombarding viewers with only the problems, “Breaking the Taboo” campaign offers clear solutions. I like that it is supported by many dignitaries, politicians and non-government organizations such as the Global Commission on Drug Policy many of whom are thought leaders on the subject. I also like the strong call to action which covers various sectors affected by the war on drugs.
After the break watch some featured videos from the Youtube campaign.
They’re funny, they’re factual, and they’re well-executed. But will they make a difference?
This series of ads by Australia’s Cringe the Binge (an outreach of Byron Youth Service) wants young Australians to just drink a little less to stay healthy and safe. It’s also supported by the National Alliance for Action on Alcohol, a lobby group pushing for more regulation of Australia’s drinking problems.
I’m just not sure that making light of the consequences is really such a great idea. After all, the whole problem with the younger audience is that random sexual encounters, fights and dumb behaviour are often seen as part of the alcohol-soaked coming of age ritual. These posters are trying so hard to be cool, I’d worry that they’d become dorm room favourites just for the irony.
The Health Minister Daniel Bahr (FDP) and the Federal Centre for Health Education (BzgA) proudly announced on Monday that teenagers in Germany drink less than before. The declining numbers were also attributed to success of currentprevention campaign, “Alcohol? Know your limit”, which has been running for three years. (more after the break)
It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin. When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse…
33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio. We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first question. And we often judge a campaign based on professional principles…
Search through Osocio selected websites about social advertising, marketing, fundraising, ngo's and other on topic resources.
News aggregated from our favourite blogs
Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.