We aren’t your grandma’s afternoon talkshow, nor are we a bunch of wanna-be-hip government workers trying to trick you into thinking porn is not cool. In fact, we are young people, just like you, who are passionate about making a difference in the world. We wake up every day empowered with a vision and filled with a desire to help people.
We know what it’s like, trust us. Pornography is a big deal in today’s world. Being young, we sometimes felt like we’ve been thrown into a world of chaos and it seems like no one really understands what we are going through, especially when it comes to sexuality and pornography.
To prove their authentic hipness, there’s a nifty animated video:
A drug-driving awareness campaigns without any road scenes? That’s what agency Clemenger BBDO did in this new campaign for the New Zealand transport agency.
They have opted to avoid the “fear”/“crash” cliches with this campaign and opt for some audience-relevant humour.
The approach is the use of ‘experts’ from within the drug-driving community to get the message across. These ‘experts’ have regular contact with the sensible stoners; they are people such as dairy owners, fish and chip shop workers and the children of the target audience. These experts provide observational insights that aim to get the drugged-drivers to acknowledge that cannabis slows them down.
Not much else to say about this one. It’s just gross. Might be effective in turning off non-smokers from kissing a smoker, which could add to the latter’s social pressure to quit. But man oh man, is this thing going to get talked about online…
Agency Talent from Brasil made two posters out of dough. They placed the posters at Galeria do Rock which is well-known crack dealing area of Sao Paulo.
And that was also the place where the action began. The devastating effect of using crack was shown to the public by mealworms.
The work was made possible after months of research involving biologists.
It’s a historic day. The day that PETA came with ads without nudity.
It’s about horses. And drugs. In the year in which we are ashamed about Lance Armstrong. And there is more which we should be ashamed: horse racing.
These new ads are made for PETA’s mobile billboard and will be displayed to visitors of the 2013 Kentucky Derby.
The billboard draws attention to the misuse of both “therapeutic” and illegal drugs that the racing industry uses to keep injured and tired horses running, leading to the deadly breakdown of more than three horses every day on U.S. racetracks.
PETA Senior Vice President Kathy Guillermo: “The biggest tradition in thoroughbred racing isn’t fancy hats or cocktails—it’s illegal drugs that cause countless tragic breakdowns and the deaths of dozens of horses on racetracks every week. PETA’s message to people who care about animals is that when it comes to horse races, don’t attend ‘em, don’t watch ‘em, and don’t bet on ‘em.”
Horses who survive being pumped full of performance-enhancing drugs and being forced to run at breakneck speed face another threat: When thoroughbreds can no longer run, they are often sold at auction, packed onto crowded trucks, and shipped to slaughterhouses, where they are shot in the head, are hoisted into the air by one leg, and have their throats slit so that their flesh can be sold for human consumption.
What can be said in an anti-smoking ad that hasn’t been said before? Although I’ve seen a few great new ideas lately, I’m not sure this campaign is one of them.
Created by Sukle Advertising & Design for the Wyoming Department of Health, these three PSAs use the absurdist style familiar to fans of Skittles or Orangina. In this case, however, the product is free pharmaceutical and personal help to quit smoking. I can see why the agency wanted to push the boundaries, because the message is a little dull. But do you think the weirdness could get in the way of clear recall?
It’s about social smoking. Those two words are often used as an excuse to smoke, to be justified. Social smoking is smoking. Doing it social is worse because of the secondhand smoke. Just like social farting.
“Social smoking is as ridiculous as social farting.”
This new campaign in the form of an app should be a success. Because at this time the most important thing is beauty. Everyone wants to hold the age of 20. Drinking too much alcohol on a long term is an attack on staying pretty.
That’s the idea behind this new campaign from Drink Smarter, an initiative from Healthier Scotland.
“Is alcohol ageing you? Deeper wrinkles, red cheeks and weight gain… some of the visible effects of regularly drinking too much are not a pretty sight.”
Judging by the many reports in the media this app will be a hit. I hope that is the case in bars and other places where alcohol is consumed.
I’m 100% alcohol free myself and now I know why. I just tried the app myself and the result is absolute horror. I dare not to publish the photo.
Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Does social media have the power to change the world? The answer is yes. But there are still many obstacles, like censorship and literacy. Three-fifths of the world’s population is not connected. This video from the School of International Development at the University of East Anglia is a animated infographic…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.