The best of non-profit advertising and marketing for social causes


We have 145 blogposts about Drugs and Addiction.
Related Pinterest boards: Drugs & Addiction, Infographics.

  • Pablo Olmos Don't drink and drive

    Last night everything changed

    By on 7 April 2015

    This is not an official spot but a video made by filmmaker Pablo Olmos Arrayales inspired by the work of TAC, the Transport Accident Commission from Australia. Pablo: More work from Pablo Olmos Arrayales here and on Osocio here.

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  • You are implicated by this new sexual assault PSA #WhoWillYouHelp

    By on 6 March 2015

    **Trigger Warning: Sexual Assault** Here’s one that I think gets social marketing right: This new campaign from the Government of Ontario, Canada, doesn’t target the perpetrators of sexual violence, but instead reminds bystanders that they have a responsibility to...

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  • Creepy new anti-smoking ad isn't helping - Us V Them

    Creepy new anti-smoking ad isn’t helping

    By on 20 January 2015

    If there’s one thing that constantly bugs me in social marketing, it’s false equivalence. That is when a PSA campaign compares its issue to another, more shocking, issue to benefit from both borrowed interest and surprise. The latest example...

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  • We Are Who We Become

    Luvo jumped over his addiction with sport

    By on 15 October 2014

    The video below is the story of Luvo, a near-to professional long-jumper. In his teens Luvo has been supported by a non-profit organisation specialising in community development through sport and recreation. Especially in those days when he struggled with...

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  • DXM Labworks: Experience the effects of abusing DXM without trying it yourself

    Experience the effects of abusing DXM without trying it yourself

    By on 13 October 2014

    DXM is short for dextromethorphan, an ingredient found in cough medicines. Some teens are abusing DXM (also know as Robotripping) to get high while possibly causing serious damage to their bodies. When taken at high doses, DXM can distort...

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  • Stop Before It Gets Ugly

    Stop Before it Gets Ugly

    By on 29 September 2014

    Stop Before it Gets Ugly is Campaign made by JWT, Sydney, targeting young men aged 18 to 35 (fairly wide target group) who regularly go out drinking with their friends. They should be aware that to much alcohol consumption...

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  • New Budweiser PSA isn’t a dog’s breakfast

    New Budweiser PSA isn’t a dog’s breakfast

    By on 22 September 2014

    I was ready to dislike this anti-drunk-driving PSA from Anheuser-Busch. It just seemed so manipulative from the start. But the ending totally redeemed it: Okay, so it’s still picking low-hanging fruit (dogs, or “beasts,” being one of the “3...

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  • Is this anti-FASD ad about love… or shame?

    Is this anti-FASD ad about love… or shame?

    By on 16 September 2014

    How can I criticize a social marketing campaign that’s trying to prevent a fetal alcohol spectrum disorders (FASD)? It’s certainly an important social cause. But so is treating women with respect. Bear with me here. I spotted this ad...

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  • FASD too young to drink by Fabrica

    A baby in a bottle to tell us about FASD

    By on 11 September 2014

    When Fabrica makes something then it is always spectacular. Fabrica, created by Benetton in 1994, is a communications research centre. Their latest work was launched all over the world at 9:09 am on September 9, the International FASD Awareness...

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  • Wyoming Quit Tobacco: The little reasons to quit smoking are the best

    The little reasons to quit smoking are the best

    By on 26 June 2014

    Many anti-smoking campaigns are illustrated with the dark things associated with the smoking addiction. Despite the golden rule of behavior change communication which is a positive vision for the future. This new campaign from the Wyoming Quit Tobacco Program...

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