The best of non-profit advertising and marketing for social causes

Drugs

We have 146 blogposts about Drugs and Addiction.
Related Pinterest boards: Drugs & Addiction, Infographics.

  • Karaoke Breathalyzer

    By on 7 June 2012

    Nice stunt in Brazil by Ogilvy. They made the “Karaoke Breathalyzer” and used it in Bar Aurora & Boteco Ferraz. To increase awareness about drunk driving, they created the world’s first microphone breathalyzer and invited people to sing karaoke....

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    Osocio
  • The One Day at a Time Calendar

    By on 7 June 2012

    Agency JWT Brazil developed a traditional calendar, but with one difference. Each page of the calendar represents a single day, and not an entire month. And instead of showing 30 days, each box displays one hour of that day....

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    Osocio
  • Drug PSA puts the “retch” in wretched social marketing

    By on 1 June 2012

    Robotripping is a slang term for taking more than the recommended maximum dose of Dextromethorphan (DXM), a common ingredient in over-the-counter cough syrups. According to Wikipedia: Dextromethorphan, when consumed in low “recreational doses” (between 100 & 200 mg), is...

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    Osocio
  • Cocaine Unwrapped

    By on 20 May 2012

    “Cocaine Unwrapped” is a film by Rachel Seifert, exploring cocaine and the international distribution of the drug as well as the money that makes it happen. Leo Burnett London is promoting the film with a new campaign including a...

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    Osocio
  • MADD still trying to shame kids out of drinking

    By on 28 March 2012

    I’m not a fan of Mothers Against Drunk Driving. People look at me funny when I tell them that, but I simply don’t trust their motives. If they were focussed on convincing people not to drink drunk, I’d fully...

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    Osocio
  • Tips From Former Smokers

    By on 15 March 2012

    The United States Centres for Disease Control & Prevention (CDC) launched this $54 million shock campaign to try to confront smokers with the possible physical effects of cigarettes on the human body. The first ad features Terrie, a 51-year...

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    Osocio
  • Who’s driving you home tonight?

    By on 5 March 2012

    This is a follow-up from the award-winning ‘Papa wag vir jou’ campaign we wrote about in 2010. It is from Brandhouse, an alcohol beverage company in South Africa. The message is clear and simple just like two years ago:...

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    Osocio
  • “Ram Naam Satya Hai” – a death chant for smokers

    By on 25 February 2012

    Gaurav Baid, a fellow member of the Adrants Facebook Group, posted this clever ambient campaign from India of unknown vintage. As the helpful supers explain, in India it is still legal for shops to sell loose cigarettes. So, like...

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    Osocio
  • “I’m talking about alcohol” ads might be too cute for their own good

    By on 22 February 2012

    This lightweight but entertaining campaign from Switzerland shows the many pitfalls of binge drinking, from trying to drive drunk (and being stopped) to sexual dysfunction, run-ins with the law, social embarrassment and personal injury. I’m not sure the message...

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    Osocio
  • Both sides of weed

    By on 8 February 2012

    A masterpiece from McCann Digital, Tel Aviv: after the “drugs set your timeline” campaign that focused on hard drugs prevention – here’s a new one for the israeli anti drug authority, this time on Weed effects. In 3 interactive...

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    Osocio
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