A masterpiece from McCann Digital, Tel Aviv: after the “drugs set your timeline” campaign that focused on hard drugs prevention - here’s a new one for the israeli anti drug authority, this time on Weed effects.
In 3 interactive videos, they showed young people talking about marijuana as a deadly drug, and telling it’s the best thing that ever happened to them.
Teen audience can switch freely between the two offered solutions, watch the stories of drug addicts and realize that none of them are actually true, and learn about the real effects of smoking weed.
Take a look here the great interactive page and find out the truth about the Weed http://www.grass-truth.co.il/indexEn.asp
Georg Müller from Hessen, Germany is a cool, modern guy. He has high school, can read and write, trained kick boxing, knows all about high-tech devices - and wants to be a farmer. To dispel stereotypes about his dream job, the young man has made a promotional film, “Farmer is what you make of it” ( Bauer ist, was du draus machst ) , that has him brought 10,000 euros and glory and honor at the first “agricultural Oscars”, awards within the framework of the International Green week in Berlin.
Every four days in Switzerland a teenager commits suicide. Switzerland occupies a leading sad position and thus has one of the highest youth suicide rates in Western Europe: 10,000 Adolescents and young adults make suicide attempt. Nearly 100 young people die. In countries where people really should live happy, the suicide rate is generally higher. Adolescents suffering from the variety of options. The pressure is strong: in school, with friends and family…
Here’s the video for the campaign, very short and memorable, in German and French language, where the pictures speak more than words.
Nice campaign from Brazil about Child Safety.
Accidents are the leading cause of death amongst children and adolescents in Brazil.
Criança Segura (Child Safe) is an organization dedicated to promoting the prevention of accidents involving children between 0 and 14 years.
O mundo perde 1598 astronautas por dia.
90% dos acidentes envolvendo crianças poderiam ser evitados.
The world loses 1598 astronauts per day.
90% of accidents involving children could be avoided.
How would you react while listening to a Christmas choir like this? I got a big smile on my face. And what if the same strong language comes from your son or daughter?
A typical hilarious campaign from Belgium. The Flemings have humor.
(The English translation isn’t accurate, in Dutch the song is much stronger.)
“Making children is easy. How to educate is a different story.”
This campaign is from the Opvoedingslijn, a Flemish advice hotline for parents with out of control kids.
Nice ad from Russian publisher Eksmo. Copyranter provides this English translation, “To read is not detrimental, it is detrimental not to read.”
Adme.ru (via Google Translate) says that this is a Russian proverb, and that this poster was the winning entry of over 1,000 poster concepts crowdsourced to illustrate the idea for their “Mr. Bookman” reading advocacy program.
Ukrainian women’s movement FEMEN have decided to put their considerable media clout behind supporting literacy.
Inspired by the famous John Waters quote, “If you go home with somebody, and they don’t have books, don’t fuck ‘em!”, they have joined a Polish movement to promote books by doing a provocative shoot, by photographer Gabriel Piernikarz, published on their social media feeds.
The Ad Council announced few weeks ago the launch of its newly designed website, which will heighten awareness of the significant social issues addressed by its public service advertising (PSA) campaigns and inspire Americans to take action. The website features a new design and additional content to effectively communicate the work, mission and expanded capabilities of the Ad Council. Beaconfire, a web development agency based in Washington, D.C., re-designed the website.
I’m a 30 years old guy who is quite happy with his life choices and how it is going so far. But what would my life be if I were a girl born in one of the developing countries? I know that, how I feel about my life, could be very different.
This is the new campaign from the Dutch Children’s Ombudsman. It is all about children’s rights. Do you think the Netherlands is a liberal country?
The campaign, which includes both trailer-like videos and posters, translates the true stories of four Dutch children who have recently had their rights seriously infringed upon. We have all four stories.
Lemon Scented Tea, the agency behind the campaign: “Fortunately for both Lemon and Dutch children, the ombudsman himself, Marc Dullaert, wanted to introduce himself with aplomb.
While purposely provocative, we made sure this was a campaign for children by children. The stories are true, the scripts comprise the children’s own words and the films and posters themselves feature – yes – the children.”
For the posters the agency masked the real victim by interlacing his/her image with that of other children.
The campaign is fully integrated in the Children’s Ombudsman website. Visitors can respond to the stories and of course it is possible to contact the Ombudsman.
See also this (translated) behind-the-scenes page.
Overall tagline: “Every child has the right to be heard”.
The video above is the only one with english subtitles.
Above (and the poster below): the story of Sander, who, after his parents divorce, was forced to live with his mother. The judge didn’t listen to his side of the story.
Update:
All videos are now available with english subtitles.
In the Democratic Republic of Congo or DRC, sexual violence is a community-wide problem. Rape, in the DRC has been used as a weapon of war and sadly continues to increase even after. According to the peacebuilding NGO Search for Common Ground or SFCG, it is estimated that there…
In the movie Hot Tub Time Machine, John Cusack goes “back to the future” and discovers that his friend Lou has become incredibly wealthy due to a little search-engine-that-could that he aptly named “Lougle.” It’s a fun example of how an individual’s name can become a familiar household term…
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