This literacy campaign from DDB Paris is great from a creative point of view. I mean, who wouldn’t want to work on this? There’s nothing ad creatives like better than satirizing their own industry.
That said, I would bet that many more than 10% of the people who saw these ads in context would even try to read them. As a result of cultural shifts like photo/video microblogging and global multiculturalism, the written message appears to be on the decline. My son could operate a computer and a smartphone before he could read. Which is a good thing. But when he struggles with an assignment, he tells me that reading is overrated. I write for a living.
You’re not even reading this now, are you? I hear that long-form blogging is on the decline, too. Purple Monkey Dishwasher. Let’s continue looking at the cool ads. They’re about literacy.
The message of this strong anti-AIDS campaign hidden behind a red mist (looks like blood rushing throught the veins) and very poetic words, can not be more clear: Do not let that HIV destroys your dreams. Use condoms.
“We are facing with obstacles. We are faced with decisions that seem so big. We run with longing in our eyes into the unknown. Towards light, towards the goal. Because we are fighting for us, for a chance, for the open doors, for triumph, for further.. “ And we move forward, faster .. until we meet. Breathless require. Like a metal and magnet. In the instant we are not thinking about the future, forget everything around us, not just one ... Do not let the AIDS destroys your dreams. Use condoms.
This is new campaign video from Plan Nederland about child marriages. Every three seconds, somewhere in the world a girl is forced to marry. One in seven child brides is not 15.
The reasons for early and forced marriages are very diverse. Poverty is a major cause. But war and conflicts in areas where the birth and death rates are high, unemployment is high and the facilities in the field of education and poor health, child marriage is common.
The video itself isn’t storytelling style like most non-profit campaigns these days. It is an expression of childhood, loneliness and sadness. And that are the most important keywords when talking about child marriages.
Innocence in Danger is a worldwide movement against child sexual abuse, in particular, the distribution of child pornography through the new media.
They recently launched a new campaign against child abuse: 48 pages of a newspaper filled only with children’s names. The Daily Abuse.
(more after the image)
Every three seconds the world loses a child. Every three seconds a child dies from hunger, poverty, dirty drinking water or inadequate medical care: 11 million children in a year. And the fight against infant mortality is not won for a long time.. Today is World Children’s Day. And this video made me cry.
A Dangerous Journey is a new animated film based on true stories of women trafficked from West Africa to the UK. The film was produced by FPWP HIbiscus and Animage Films and was funded by various UK charities.
The film was launched in the UK at House of Lords on October 24 with a keynote from the former senior judge, Lady Butler-Sloss. A dangerous Journey will spearhead a series of anti-trafficking campaigns throughout Africa beginning in Nigeria in Autumn 2012. (more after the video)
It’s about dogs. And then it isn’t. Actually is about both, as a life-skills and outreach program in South Africa for at-risk teenagers and shelter dogs.
The Underdog Project is about inspiring teenagers to reorient their lives and in doing this, helping their shelter dogs learn the skills they need to find their homes.
This November they’re doing The Underdog Charity Ride to raise funds for the project, stopping in at dog shelters en route, meeting and helping staff and dogs, and documenting their stay via website and social mediastream.
Disclaimer: I’m not a gamer at all. I never got further than Tetris. Don’t expect any critical note from me.
A striking moment today, the launch of a free online resource and computer game that educates and empowers children and adults alike about severe-weather science, weather awareness and safety. Striking because of Hurricane Sandy.
Striking but not accidental because the hurricane season is in full gear.
The online game features a junior data collector for the Weather Center: Owlie. He is the guide in this game. Players encounter lightning, hurricanes, tornadoes, floods, and winter storms- all while learning severe weather science and safety. Players who successfully complete the game earn a Young Meteorologist Certificate. The website also provides Young Meteorologist’s opportunities to put their knowledge to work through launching community service projects. Resources for educators, parents and meteorologists to guide Young Meteorologists are also available.
The project is an initiative from PLAN!T NOW, an international disaster preparedness non-profit.
They teamed up with the National Oceanic and Atmospheric Administration (NOAA), the National Weather Service (NWS), the American Meteorological Society (AMS) and the National Education Association (NEA).
Students in Design Rebels, my socially conscious graphic design course in the Graphic Design department of Virginia Commonwealth University in Richmond, Virginia, are asked to create community projects that reach beyond the school walls and deal with the issues that we’ve discussed in class. Each student proposes a project and the class decides as a whole which one(s) to work on.
This semester half of the students have decided to work on a project about getting young people involved in local politics. They call it Young Richmond. They not only want to encourage voting in the upcoming presidential election, they also want people to know more about all of the candidates and proposals on the ballots and to stay involved once the election is over.
As part of the project they are producing a series of non-partisan zines to educate the public on the candidates and issues. You can read the first issue online HERE.
They’re also producing a series of posters that they are distributing in the second issue of the zine this week.
Pro Juventute launched the first national campaign on cyberbullying in Switzerland. Goal: To sensitize young people and their communities. A survey shows urgent need for information: Two-thirds of respondents do not know where they could get help.
Cyberbullying hurts and can even lead to suicide. (more after video)
This evening (Eastern Standard Time), Canadian Space Agency astronaut Commander Chris Hadfield will return to Earth after five months orbiting our planet in the International Space Station — eventually serving as commander of the mission. At 53, Commander Hadfield is a veteran astronaut, having been in space previously to work…
Africa For Norway was one of the highlights we wrote about last year. ‘The funniest campaign this year’ I said. Being funny was the strategy Sindre Olav Edland-Gryt explained in the recently recorded TEDx talk in Barcelona. It’s Radi-Aid vs Oh Dear. “By turning the tables the spoof video has…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.