Osocio NL

Learn to code to escape homelessness

Posted by Marc van Gurp | 2-08-2014 21:45 | Category: Education, Homelessness

Covenant House: Learn to code to escape homelessness.

Canada’s largest homeless youth agency Covenant House was in need of a poster to let youth know about a free course they could take to learn to code. The idea was to relate to their situation and present a way out using the very language of coding. Social marketer Deborah Caprara wants to breaks through the usual workshop flyers and job notices up on the walls of Covenant House and made this design.

Deborah: “It is important to learn a skill that will lead to getting off the streets and out of the hopelessness, and into a sustainable career and a brighter future.”

The pilot program is an initiative of Global Knowledge Canada and other corporate partners for Covenant House.




Read more | Post comment (0)

Tell her she’s pretty… brilliant - #InspireHerMind

Posted by Oriana Lauria | 27-06-2014 19:00 | Category: Corporate Social Responsibility, Education, Women's Issues

This is the first post from Oriana Lauria, our blog friend at Clicktivist. It’s the hub to discuss and dissect the successes, failures, and practices of online activism.

Verizon: Tell her she’s pretty… brilliant - #InspireHerMind

Women make up half of the workforce in the US, but only less than 25% of STEM jobs (Science, Technology, Engeneering and Math).

Fingers are usually pointed at companies, for not providing equal gender opportunities, or at women themselves, for not pursuing science degrees.

This powerful ad from Verizon and Makers tells a different story, showing how parents could unintentionally discourage science interest in girls, and asking them to #InspireHerMind.




Read more | Post comment (0)

How To Drink Properly

Posted by Tatjana Vukic | 24-06-2014 20:38 | Category: Consumerism, Drugs, Education, Health

Good intentions gone .. bad. If there is right way to drink than there is also a right way to get drunk not hitting the bottle? This australian campagn against drinking makes me confused. Teaching people properly to drink? Prevention campaign with conclusion that drinking (could be or) is a classy social activity. Don’t ruin your reputation falling off your bar stool - stay classy and you are going to be more attractive for opposite sex!
Avoid drinking “like an amateur” and be “experienced” drinker!? I got a better idea: Don’t drink at all!

How To Drink Properly. Drinkwise.

How To Drink Properly. Drinkwise.



Advertiser:
DRINKWISE

Read more | Post comment (0)

Each share shortens this film about bullying

Posted by Marc van Gurp | 24-04-2014 19:35 | Category: Abuse, Education, Violence

CABCY: Each share shortens this film about bullying.

This amazing project from Singapore use the power of sharing to bring the message about bullying.
It’s an online film with a length of 2 minutes. It gets shorter by a millisecond each time it is shared on Facebook and will disappear after 100,000 shares, ending the victim’s misery. Once the film is wiped out, only the last frame, which people can still share on Facebook, will remain, encouraging people to continue the conversation.

Today the film is shared over 33,000 times. This means that the playing time is reduced with 33%.

JWT Singapore and XM Asia made this campaign for CABCY, the Coalition Against Bullying for Children and Youth.

Unintentionally, this is a campaign that is going to provoke discussion about the value of sharing. What UNICEF said last year. Ok, that was about fundraising. How powerful is sharing in this case?

See and share the film here. And, as CABCY says: Share this film for those who are too afraid to share.



Advertiser:
CABCY

Read more | Post comment (0)

Gloria Gaynor’s “I Will Survive” targets cool kids in this Anti-Bullying Campaign

Posted by Marc van Gurp | 24-04-2014 13:45 | Category: Abuse, Education, Violence

Gloria Gaynor's I Will Survive targets cool kids in this Anti-Bullying Campaign

How an anti-bullying campaign can be funny. Speaking directly to those “cool” kids, that is what Saatchi & Saatchi did in this new work for VH1.
The finishes film is a re-working of the classic Gloria Gaynor disco classic ‘I Will Survive’ that sees put upon nerds sing about their future triumphs and warns bullies that they may well end up working for their bosses in the future.

It’s a warning for revenge. That doesn’t sound so nice, but let the cool kids might think about the consequences in the future.

The campaign was co-produced by Landia and Stink and directed by Agustín Alberdi.



Advertiser:
VH1
Agency:
Saatchi & Saatchi

Read more | Post comment (1)

Promote reading with an URL lengthener

Posted by Marc van Gurp | 25-02-2014 21:30 | Category: Education, Media

Promote reading with an URL lengthener

Reading a book is enjoyable. Sadly, reading is out of fashion today. That’s why the Russian online store respublica.ru created a url lengthener to promote books thru your links. Preferably boring links.
Try this link and see how it looks like.

And this is the entire URL, including the first part of Vladimir Nabokov’s Luzhin Defense, the book I choose to recommend:
www.urliteratu.re/Vladimir-Nabokov-s-early-novel-is-the-dazzling-story-of-the-coarse-strange-yet-oddly-endearing-chess-playing-genius-Luzhin-Discovering-his-prodigious-gift-in-boyhood-and-rising-to-the-rank-of-International-Grandmaster-Luzhin-develops-a-lyrical-passion-for-chess-that-renders-the-real-world-a-phantom-As-he-confronts-the-fiery-swift-swooping-Italian-Grandmaster-Turati-he-brings-into-play-his-carefully-devised-defence-Making-masterly-play-of-metaphor-and-imagery-The-Luzhin-Defenseis-the-book-that-of-his-early-works-Nabokov-felt-contains-and-diffuses-the-greatest-warmth-/1447

Try it for yourself here urliteratu.re.
And don’t you dare to use a link from osocio.org as boring link.




Read more | Post comment (1)

Valentines for the real world

Posted by Tom Megginson | 14-02-2014 00:20 | Category: Education

image

Audra W. shared these great Valentines from Scarleteen, “inclusive, comprehensive and smart sexuality information and help for teens and 20s”:

image



Advertiser:
Scarleteen

Read more | Post comment (0)

The choice in Australia: Go to school or die

Posted by Marc van Gurp | 30-01-2014 15:30 | Category: Education

Learn For Life Foundation of Western Australia - This is what happens when you slack off. Stay in school.

It’s the ongoing debate about shockvertising: does is work? The consensus is that it can work, but only in the short term.
And this new campaign from the Learn For Life Foundation of Western Australia is quite striking within the genre.

In this campaign video you see a few school runaways being blown up on the beach.
“This is what happens when you slack off. Stay in school.”

Go to school or die is an absurd choice. So absurd that it has been viewed 470,000 times on YouTube. In one day! And with a lot of thumbs up.

Is it a shock that keeps children in school? Or is there something new on YouTube next week to talk about?
I guess we will never get an answer to the first question. The answer to the second question is known.

UPDATE:
Slate reports that the campaign is probably fake.
The domain learnforlifewa.org.au is registered by madkidsproductions.com in which agency Henry & Aaron participate.

Thanks Martijn Oostra!



Advertiser:
Learn For Life Foundation of Western Australia
Agency:
Henry & Aaron
Source:
Shot MCN

Read more | Post comment (3)

Unlocking the potential of children in poverty

Posted by Marc van Gurp | 16-01-2014 15:30 | Category: Education, Fundraising, Poverty, Developing World

Liberty Foundation - Unlocking the potential of children in poverty

Nice photo montage to show what the problem is with poor children in Belize. The potential to solve problems is blocked by poverty.
In each ad is an if / then presented. With a reference to a current problem. Good work!

These three ads are from the Liberty Foundation.



Advertiser:
Liberty Foundation
Agency:
RKCR/Y&R, London, UK
Source:
Ads of the World

Read more | 3 x print | Post comment (0)

Caution: Hot Topic

Posted by Noah Scalin | 18-12-2013 21:53 | Category: Activism, Education, Gender issues, Human rights

image

Students in Design Rebels, my socially conscious graphic design course at Virginia Commonwealth University, are required to create a real world project that reaches beyond the school as their final project. This year the students decided as a group to work on the issue of raising awareness about the local LGBTQ community. They chose to create a set of coffee sleeves as way to reach out to the general public in a more subtle way.

Each sleeve features the face of a local queer-identified person and a quote about their experiences dealing with a world that is not always very understanding of their sexuality. The sleeves also include an alternate version of the check boxes usually found on commercial coffee cups, but rather than types of coffee they list “Straight”, “Gay”, “Lesbian”, “Bisexual, “Trans”, and “Human” as the options. The “Human” box was pre-checked by the students to emphasize their goal of creating a greater respect for the humanity of their subjects as well as the LGBTQ community as a whole.

image

The students were given only 10 weeks to conceptualize, design, produce, and distribute their project and a $100 budget was provided by the Graphic Design department at VCU. Since the students wanted to reach a larger audience they solicited donations for additional cups using the local non-profit The James House as their fiscal sponsor. They ended up with enough money to print 2,000 sleeves, which were distributed at four local businesses and one event. They were also able to garner the attention of local and international press, creating a good deal of discussion around the initiative.

Two of the students have already expressed an interest in continuing the project beyond the end of the semester.

More about the project can be found on the students’ website HERE.

[click read more for additional visuals]




Read more | 1 x video | 6 x print | Post comment (0)




Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.











From the archive: In his final years he was unable to tie his own shoes because of ALS

In his final years he was unable to tie his own shoes because of ALS

Read more


image of a graduation cap

Recent in Academy


Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more

Does social media have the power to change the world?

Does social media have the power to change the world? The answer is yes. But there are still many obstacles, like censorship and literacy. Three-fifths of the world’s population is not connected. This video from the School of International Development at the University of East Anglia is a animated infographic…
Read more


Agenda

More agenda


Osocio on Twitter



Osocio on Pinterest



Search the non-profit web

Search through Osocio selected websites about social advertising, marketing, fundraising, ngo's and other on topic resources.

News aggregated from our favourite blogs



About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)