Georg Müller from Hessen, Germany is a cool, modern guy. He has high school, can read and write, trained kick boxing, knows all about high-tech devices - and wants to be a farmer. To dispel stereotypes about his dream job, the young man has made a promotional film, “Farmer is what you make of it” ( Bauer ist, was du draus machst ) , that has him brought 10,000 euros and glory and honor at the first “agricultural Oscars”, awards within the framework of the International Green week in Berlin.
Every four days in Switzerland a teenager commits suicide. Switzerland occupies a leading sad position and thus has one of the highest youth suicide rates in Western Europe: 10,000 Adolescents and young adults make suicide attempt. Nearly 100 young people die. In countries where people really should live happy, the suicide rate is generally higher. Adolescents suffering from the variety of options. The pressure is strong: in school, with friends and family…
Here’s the video for the campaign, very short and memorable, in German and French language, where the pictures speak more than words.
Nice campaign from Brazil about Child Safety.
Accidents are the leading cause of death amongst children and adolescents in Brazil.
Criança Segura (Child Safe) is an organization dedicated to promoting the prevention of accidents involving children between 0 and 14 years.
O mundo perde 1598 astronautas por dia.
90% dos acidentes envolvendo crianças poderiam ser evitados.
The world loses 1598 astronauts per day.
90% of accidents involving children could be avoided.
How would you react while listening to a Christmas choir like this? I got a big smile on my face. And what if the same strong language comes from your son or daughter?
A typical hilarious campaign from Belgium. The Flemings have humor.
(The English translation isn’t accurate, in Dutch the song is much stronger.)
“Making children is easy. How to educate is a different story.”
This campaign is from the Opvoedingslijn, a Flemish advice hotline for parents with out of control kids.
Nice ad from Russian publisher Eksmo. Copyranter provides this English translation, “To read is not detrimental, it is detrimental not to read.”
Adme.ru (via Google Translate) says that this is a Russian proverb, and that this poster was the winning entry of over 1,000 poster concepts crowdsourced to illustrate the idea for their “Mr. Bookman” reading advocacy program.
Ukrainian women’s movement FEMEN have decided to put their considerable media clout behind supporting literacy.
Inspired by the famous John Waters quote, “If you go home with somebody, and they don’t have books, don’t fuck ‘em!”, they have joined a Polish movement to promote books by doing a provocative shoot, by photographer Gabriel Piernikarz, published on their social media feeds.
The Ad Council announced few weeks ago the launch of its newly designed website, which will heighten awareness of the significant social issues addressed by its public service advertising (PSA) campaigns and inspire Americans to take action. The website features a new design and additional content to effectively communicate the work, mission and expanded capabilities of the Ad Council. Beaconfire, a web development agency based in Washington, D.C., re-designed the website.
I’m a 30 years old guy who is quite happy with his life choices and how it is going so far. But what would my life be if I were a girl born in one of the developing countries? I know that, how I feel about my life, could be very different.
This is the new campaign from the Dutch Children’s Ombudsman. It is all about children’s rights. Do you think the Netherlands is a liberal country?
The campaign, which includes both trailer-like videos and posters, translates the true stories of four Dutch children who have recently had their rights seriously infringed upon. We have all four stories.
Lemon Scented Tea, the agency behind the campaign: “Fortunately for both Lemon and Dutch children, the ombudsman himself, Marc Dullaert, wanted to introduce himself with aplomb.
While purposely provocative, we made sure this was a campaign for children by children. The stories are true, the scripts comprise the children’s own words and the films and posters themselves feature – yes – the children.”
For the posters the agency masked the real victim by interlacing his/her image with that of other children.
The campaign is fully integrated in the Children’s Ombudsman website. Visitors can respond to the stories and of course it is possible to contact the Ombudsman.
See also this (translated) behind-the-scenes page.
Overall tagline: “Every child has the right to be heard”.
The video above is the only one with english subtitles.
Above (and the poster below): the story of Sander, who, after his parents divorce, was forced to live with his mother. The judge didn’t listen to his side of the story.
Update:
All videos are now available with english subtitles.
Four humorous ads from the Boy Scouts of America Atlanta area council.
A wink to the old days. The days of the wild west.
“Be One With The Wild”
Update:
I referred to the Wild West. But connecting the Amish society to basic life in nature is also a plausible thought.
I did some reading about the campaign and found out that the four facial hair ads targets youth. There is also a print ad and a flyer meant for parents. I added it at the end of this post.
Most remarkable is the lack of contact information. No web address, no telephone number. Just an astonishing visuals.
As a commenter respond on Boy Scout Trail: “The BOYS love it. Cubs walked past every other poster and ignored it. But that campaign gets em to stop...stare...and ask questions...and they’re hooked”.
I recently had the privilege of being invited to speak and participate in the 2012 Design Ethos Conference/Do-ference at Savannah College of Art and Design. The creator of the conference, Scott Boylston, is a longtime friend in the relatively small socially conscious design community and I was delighted that…
Some things in life are easy. We know them, we think of them, we understand them. And then there are those phenomena we would rather not know about. All the bad things … murder, rape, child molestation. We try hard to look away, and most of the time we…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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