The best of non-profit advertising and marketing for social causes

Elder Issues

We have 54 blogposts about Elderly People and Elder Issues.

  • People with early-onset dementia recorded their finest memories

    By on 15 April 2017

    This new campaign from the Flemish Alzheimer’s League is actually a recording and transmitting device for people with early-onset dementia. They launched a special website named Ikbenernog (I’m still here) on which anyone can leave a memory for their loved ones in the form...

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  • What happens if Santa gets dementia?

    By on 23 December 2016

    This poignant TV ad from Alzheimer’s Research UK asks what would happen if Santa Claus, like many older people, got Alzheimer’s disease. And promises that thanks to research, there can be a happy ending.   Client: Alzheimer’s Research UK...

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  • Loneliness

    By on 5 July 2016

    These two videos about loneliness are from UK charity Contact the Elderly. And with a major difference in the telling of the issue. The video above shows a life in a nutshell with a very sad and empty end. Being alone with...

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  • Simplified Stories to slow down the progress of dementia

    By on 6 April 2016

    This is the case study from the latest campaign from the Alzheimer League Flanders. It is the first organization to be in this area with the idea of Simplified Stories. These are books and novels rewritten for people with...

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  • Alzheimer’s Research UK wants you to share this film about an orange

    By on 24 January 2016

    There is actually just one message in this new campaign video from Alzheimer’s Research UK. It is about the claim that dementia is just an inevitable part of ageing. This claim is canceled out by a comparison between the human brain...

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  • The nurse is the light in the darkest hours

    By on 12 November 2015

    In a previous campaign Marie Curie illustrated the future of terminal illness in a video animation. In the newest video from the British charity they keep it very close and in the present day. The campaign is called ‘light in the darkest...

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  • Undressing Disability: Speaking up for sexual needs

    By on 12 November 2015

    Much of the social discourse about advertising involves the inappropriate sexualization of people in ads, especially women. But what if a group of people actually asks you to sexualize them? That’s the message behind Undressing Disability, a new campaign...

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  • 4 poems about Parkinson’s and growing older

    By on 10 October 2015

    Poet, author, editor and activist Robin Morgan has published more than 20 books. When she found herself facing Parkinson’s disease, she start writing her experiences into poetry. She brought four poems to the stage of TEDWomen in May 2015. It is...

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  • Marie Curie illustrates the future of terminal illness

    By on 8 April 2015

    The video animation below is the eye catcher of the new campaign from Marie Curie UK. Stephen Mangan narrates this animation, explaining why there is the need to change the conversation about terminal illness in the UK, as the health and social...

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  • Simple is beautiful.

    By on 28 January 2015

    Love this simple new campaign from Age UK. A clear belief, simply expressed, without tired cliches like ‘loneliness’ and ‘isolation’.   Client: Age UK Agency: Karmarama Photographer: David Vintiner

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