The best of non-profit advertising and marketing for social causes

Elder Issues

We have 51 blogposts about Elderly People and Elder Issues.

  • Alzheimer League Flanders Simplified Stories: How Can We Keep People With Dementia Reading As Long As Possible

    Simplified Stories to slow down the progress of dementia

    By on 6 April 2016

    This is the case study from the latest campaign from the Alzheimer League Flanders. It is the first organization to be in this area with the idea of Simplified Stories. These are books and novels rewritten for people with...

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  • Alzheimer’s Research UK wants you to share this film about an orange

    Alzheimer’s Research UK wants you to share this film about an orange

    By on 24 January 2016

    There is actually just one message in this new campaign video from Alzheimer’s Research UK. It is about the claim that dementia is just an inevitable part of ageing. This claim is canceled out by a comparison between the human brain...

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  • Marie Curie light in the darkest hours

    The nurse is the light in the darkest hours

    By on 12 November 2015

    In a previous campaign Marie Curie illustrated the future of terminal illness in a video animation. In the newest video from the British charity they keep it very close and in the present day. The campaign is called ‘light in the darkest...

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  • Undressing Disability: Speaking up for sexual needs

    By on 12 November 2015

    Much of the social discourse about advertising involves the inappropriate sexualization of people in ads, especially women. But what if a group of people actually asks you to sexualize them? That’s the message behind Undressing Disability, a new campaign...

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  • Robin Morgan 4 powerful poems about Parkinson's and growing older

    4 poems about Parkinson’s and growing older

    By on 10 October 2015

    Poet, author, editor and activist Robin Morgan has published more than 20 books. When she found herself facing Parkinson’s disease, she start writing her experiences into poetry. She brought four poems to the stage of TEDWomen in May 2015. It is...

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  • Marie Curie illustrates the future of terminal illness

    Marie Curie illustrates the future of terminal illness

    By on 8 April 2015

    The video animation below is the eye catcher of the new campaign from Marie Curie UK. Stephen Mangan narrates this animation, explaining why there is the need to change the conversation about terminal illness in the UK, as the health and social...

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  • Age UK: no one should have no one

    Simple is beautiful.

    By on 28 January 2015

    Love this simple new campaign from Age UK. A clear belief, simply expressed, without tired cliches like ‘loneliness’ and ‘isolation’.   Client: Age UK Agency: Karmarama Photographer: David Vintiner

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  • EMDA (Alzheimer Association of Israel): Merry Easter

    Merry Easter!

    By on 24 December 2014

    This ad topical on Christmas is from the Alzheimer Association of Israel. An idea like the Dutch Alzheimer Foundation did last year. The scene in this campaign is not so rare. Alzheimer disease has reached epidemic proportions. 5 million American...

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  • Zeitgeist 2014: An Alzheimer’s Year In Review

    By on 14 December 2014

    How people who suffer from Alzheimer’s see the news is done before but this new campaign video from the Dutch Alzheimer Foundation is still a surprise for us all. Because it is topical on the December Annual Reviews. Unexpected...

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  • Alzheimer: a marriage to remember

    A Marriage to Remember

    By on 21 September 2014

    This intimate portrait is about Pam White. At the age of 61 she was given a diagnosis of early-onset Alzheimer’s disease. She had a fine and good life with her husband and three children. Filmmaker Banker White discovered through...

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