It’s the Sinterklaas celebration today in the Netherlands [Wikipedia]. And one of the traditional gifts is his figure made from chocolate.
The Dutch Alzheimer Foundation came with a very special version of this gift.
Unwrapping the gift is the same what alzheimer’s patients experience every day. Unwrapping brings them the easter bunny feeling.
The text on the unwrapped gift: Alzheimer’s patients have to deal with this feeling daily.
Very subtle. And brilliant!
It’s one the best examples of topical advertising. Which can be described as ‘situation relevant’ advertising. React to a major current news event.
It isn’t used very often in social advertising. I’m glad I found this brilliant example. And love to see more from our industry.
The agency or creative behind this idea is unknown. Please contact us if you know more.
BTW: a study says that chocolate may help keep the brain healthy.
This new campaign started in february and made by McCann Digital Israel shows us how great a 0$-facebook campaign can work!
The holidays were coming up, and they wanted to raise awareness for the
shorashim group - an organization that provides food for thousands of only elderly people.
This is the latest campaign from the Canadian Heart and Stroke Foundation. They ask the public one simple question:
“What will your last 10 years look like?”
Heart and Stroke Foundation: “Although Canadians are living longer, according to Statistics Canada, on average, there’s a 10- year gap between how long we live, and how long we live in health. This gap is mainly due to heart disease, stroke and other chronic conditions.”
The foundation tells us with this campaign that a healthy lifestyle can make the last ten years our life a lot more enjoyable. Sounds very legitimate isn’t it?
So what shall we talk about at the present? How good it is.
This short film from Director Eliot Rausch is an amazing and heartbreaking piece of work about the early stages of Alzheimer’s disease.
Talking about this terrible disease is difficult. There is no cure. It’s a grueling process to the point of death.
And what the man says in the film: “When you lose your memory you lose yourself”.
The film is also about love. And grief. How hard it is to lose the memories you share together.
This is the latest campaign video from Alzheimer Nederland, the Dutch Alzheimer Society. You don’t have to understand Dutch to know what it is about.
Just look what is happening with the woman on the left. Her facial expression…
“Help Alzheimer overcome. Then nobody needs to lose himself.”
Weird? Brilliant? This new brand ad from the British Red Cross personifies ‘crisis’. What I love about it is the idea that a crisis isn’t something you read about in the paper, it’s something that happens to you. Big or small, a crisis is a crisis when you’re in it. Makes the case for support brilliantly. Video after the jump.
The British Skin Foundation has been working with healthcare agency Langland on their new ‘Holiday Souvenir’ campaign, which aims to inform people about the potential threat of developing squamous cell carcinoma (SCC) - the second most common form of skin cancer in the UK.
The campaign is aiming to raise awareness of this potential risk amongst the middle-aged and older, as it tends to affect those in that age group, and occurs more in men than women. Using the idea of the package holiday boom of the 1970s and 1980s as a focal point, the images cleverly depict the lesions on the models’ forehead in the shape of popular holiday destinations like Tenerife, Corfu, and Sardinia.
The tragedy of dementia is about memories. The distorted reality of present and past. That is what this impressive interactive audio-visual installation is about. The project, called Remember the Person, is from the British interaction designer David Ingledow.
The idea is to make an environment to raise awareness for, and stop the social stigma that comes from being diagnosed with Dementia. It makes the user think that they should not back away and fear Dementia.
It is based on David’s personal experience. His grandma suffers from Dementia and has been in care for many years now.
Using an Arduino, when the user moves closer to the projection, the photographs from his grandma’s photo albums will be shown. These photos are memories from her point of view and represent her life.
David: “When the user moves quickly, the music becomes a distraction and the pictures change erratically. This is to represent people’s fears and unwillingness to listen to and understand Dementia sufferers. It therefore represents people’s negative stereotypes of Dementia sufferers. When the user moves slowly, they can focus on the timeline of pictures and what is being said in the monologues.”
What this project really makes so interesting is the interactive part.
David: “The user can then use the imagery of the nostalgic photos of my Grandma and the stories in the monologues to create their own unique emotional experience by using their past life experiences to make connections between the sound and visuals.
This focusses the user on remembering the person, where the person could be someone that they construct mentally, making the experience unique and emotionally engaging.”
The video above is the personal experience of David. It is still a prototype. I’m very curious how this technique can be used on a wider scale.
David Clegg from the Trebus Project supplied the audio of the monologues. Their aim is to capture the memories and insights of people with dementia before their words are lost to history.
The Trebus project is something we definitely going to write about in the future.
I’m an lover of Flemish humor in advertising, I’ve said that many times before. And Belgium agency Mortierbrigade used this style again in their latest spot for the Vlaamse Alzheimer Liga (Flemish Alzheimer Liga).
A grandmother’s grandson visits her again and again, with the predictable response. It’s the obvious trick to surprise people with Alzheimer I know from personal experience.
What do you think, is this humor allowed? Or is the disease too intense to make jokes about it?
As the people who brought us the Sexual Revolution age, STD rates among senior citizens are rising. This video, by the venerable DDB New York, reminds older people in a sex-positive way that they, too, need to play safe.
Grossed out? Not me. I only hope that I’ll be getting as busy in my autumn years.
It’s Mental Health Awareness Week in several countries, so it seemed like the right time to share this series of illustrations by Toby Allen, titled “Real Monsters”: Although it could be misconstrued as literally demonizing people with mental illness, the externalization of the various disorders as evil creatures who prey…
In early October 2013 a boat filled with African migrants sank off of the Italian island of Lampedusa, killing at least 111 people, and more than 200 are still missing. Friday the 4th of October 2013, was declared a day of mourning in Italy. The event has brought much introspection…
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