The best of non-profit advertising and marketing for social causes

Elder Issues

We have 54 blogposts about Elderly People and Elder Issues.

  • The feeling an Alzheimer’s patient experiences daily

    By on 20 November 2012

    This is the latest campaign video from Alzheimer Nederland, the Dutch Alzheimer Society. You don’t have to understand Dutch to know what it is about. Just look what is happening with the woman on the left. Her facial expression…...

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  • Red Cross “I am a crisis”

    By on 25 September 2012

    Weird? Brilliant? This new brand ad from the British Red Cross personifies ‘crisis’. What I love about it is the idea that a crisis isn’t something you read about in the paper, it’s something that happens to you. Big...

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  • A holiday souvenir that could lead to skin cancer

    By on 13 August 2012

    The British Skin Foundation has been working with healthcare agency Langland on their new ‘Holiday Souvenir’ campaign, which aims to inform people about the potential threat of developing squamous cell carcinoma (SCC) – the second most common form of...

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  • Remember the Person Interactively

    By on 7 May 2012

    The tragedy of dementia is about memories. The distorted reality of present and past. That is what this impressive interactive audio-visual installation is about. The project, called Remember the Person, is from the British interaction designer David Ingledow. The...

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  • Can we make jokes about Alzheimer’s?

    By on 15 April 2012

    I’m an lover of Flemish humor in advertising, I’ve said that many times before. And Belgium agency Mortierbrigade used this style again in their latest spot for the Vlaamse Alzheimer Liga (Flemish Alzheimer Liga). A grandmother’s grandson visits her...

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  • Promoting safe sex for seniors with “Grandma Sutra”

    By on 13 April 2012

    As the people who brought us the Sexual Revolution age, STD rates among senior citizens are rising. This video, by the venerable DDB New York, reminds older people in a sex-positive way that they, too, need to play safe....

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  • Populist design is a sign of laziness

    By on 18 March 2012

    The use of images from politicians and world leaders is very common in social advertising. We’ve seen them a lot on Osocio. And not always to my satisfaction. Just like these three ads from the French ADMD (Association pour...

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  • Portraying dementia, portraying being somewhere else

    Portraying dementia, portraying being somewhere else

    By on 18 March 2012

    Dutch painter Herman van Hoogdalem is currently working on portraits of people with dementia. In this Dutch spoken report from a regional tv station he tells about his mother who suffered from this disease twenty years ago. He noticed...

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  • The many faces of elder abuse

    By on 26 February 2012

    The elderly are almost invisible in advertising, even in cause marketing. Therefore I’m glad that the Canadian Human Resources and Skills Development Canada (HRSDC) made this campaign about Elder Abuse. It is a follow-up of a campaign from 2010...

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  • “Raw-doggin’ it” and other sex ed PSAs in the parlance of our times

    By on 10 January 2012

    I’m never really keen on teens creating their own ads. Not that they don’t have great ideas. They just often lack the discipline and training to bring their ideas to life in a really effective way. This PSA series,...

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