The best of non-profit advertising and marketing for social causes

Elder Issues

We have 54 blogposts about Elderly People and Elder Issues.

  • Lions Club Rap – “Rockin’ the Vest”

    By on 10 October 2011

    World’s largest community service organization, Lions Clubs International, has an old-fashioned image. That is my perception too. And they are aware of that also. For breaking that image the came with this campaign two weeks ago. While there are...

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  • First kiss again and again

    By on 14 February 2011

    This campaign about Alzheimer’s disease with such a heart-rending motif has made me very sad today, on Valentine’s Day. I don´t know much about this disease … only one, the most important: Men does not remember a loved one....

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  • Alzheimer Sticky Notes Wall

    By on 23 January 2011

    I have seen the use of post-it notes in a campaign before but can’t remember where, honest (…). Vancouver based agency Rethink made this 30-ft wall of sticky notes that spelled “Remember”. It was installed in downtown Vancouver. Each...

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  • Campaign of the Month December: What’s so great about growing old? & Attraction Le Manga

    By on 18 January 2011

    The Osocio bloggers choose the best campaign every month. At the end of the year we will have twelve great campaigns from which we will choose the Campaign of the Year. This is very nearby. Stay tuned. At the...

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  • Elder Abuse: It’s time to face the reality

    By on 4 December 2010

    This is some of agency’s our own work, but in recognition of Osocio’s new “elder issues” category, I though I’d share the message here. It is for Human Resources and Skills Development Canada, as part of their “Working for...

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  • What’s so great about growing old?

    By on 3 December 2010

    This cheeky campaign from Y&R Peru answers the question in some funny ways. (Click thumbnails for larger – and readable – versions.) Having not yet reached these milestones, I can’t really comment on whether the ageism is offensive or...

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  • International Day for the Elderly

    By on 30 September 2010

    This humorous campaign is meant to show respect and make aware for the International Day for the Elderly (October 1st). It is from Adam Le Adam, a charity for the elderly in Israel. Today it’s her, tomorrow, you or...

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  • Campaign of the Month July: Alzheimer’s Erasers & Dispensing Dirty Water

    By on 21 August 2010

    The Osocio bloggers choose the best campaign every month. At the end of the year we will have twelve great campaigns from which we will choose the Campaign of the Year. In July we have two winners: Alzheimer’s Erasers...

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  • Alzheimer’s Erasers

    By on 8 July 2010

    Confrontating campaign piece from Alzheimer’s New Zealand. These eraser/usbs are meant to serve as a constant reminder of Alzheimer’s New Zealand’s importance, as well as help New Zealanders realise how important our memories are, and how difficult life can...

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  • Community For The Elderly: Hangman’s noose

    By on 9 February 2010

    A shocking visual for a today’s topic: suicide amongst elderly people. Ad is made by Shimoni Finkelstein Draftfcb (Tel Aviv, Israel) for Adam LeAdam, the charity for the elderly in Israel. “Over 50% of all suicides are committed by...

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