The best of non-profit advertising and marketing for social causes

Elder Issues

We have 54 blogposts about Elderly People and Elder Issues.

  • Help the third age

    By on 2 November 2009

    Two gorgeous ads from Comune di Siena, the beautiful city in Toscani, Italy. Respect and help the elderly. “Fragile. To protect and help the third age. Call 800 300 300.” Advertiser: Comune di Siena Agency: Milc, Siena, Italy Additional...

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  • Alzheimer: Give the gift of memory

    By on 9 August 2009

    Great guerilla action from AFAL (Asociación Nacional del Alzheimer), the Spanish Association of Relatives of Alzheimer’s Sufferers of Madrid. A group of actors pretended to know people they met on the streets. When the person told them he/she did...

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  • Alzheimer: If they could help themselves, we wouldn’t ask you

    By on 3 August 2009

    I agree with David Gianatasio from AdFreak that Alzheimer Disease generates powerful campaigns because it’s insidious and takes such a heavy toll. My father suffered from this terrible disease in the last decade of his life. I know now...

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  • This Ad Cost Nothing

    By on 22 July 2009

    An ad campaign was conceived for the Salvation Army in Maine which included co-opting more than 50 local businesses to help promote the message “This Ad Cost Nothing” to infer that more money is available for the real issues...

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  • Fortunately

    By on 17 June 2009

    Impressive film for France’s Alzheimer Association. Advertiser: France Alzheimer Agency: Saatchi & Saatchi France Additional credits: Creative Director: Christophe Coffre Art Director: Florian Roussel Copywriter: Guillaume Blanc Director: Nacho Gayan Production Company: Stink Published/Released/Aired (Month, Year): April 2009 Source:...

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  • The Cane

    By on 15 May 2009

    Impressing TV spot made for Adam LeAdam, the charity for the elderly in Israel. The goal is raising public awareness of the shocking fact that every year an increasing number of elderly people commit suicide. The TV spot communicates...

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  • Corporación Alzehimer: When you forget all, you lose all

    By on 21 March 2009

    The hearthbreaking reality of Alzheimer’s disease. Two ads from Corporación Alzehimer Chile. “When you forget all, you lose all.” Advertiser: Corporación Alzehimer Chile Agency: Unitas RNL, Santiago, Chile Additional credits: Creative Directors: Feudo Aravena, Bola Geisse Art Director: Pancho...

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  • It’s homecare, no market

    By on 2 February 2008

    In this provocative commercial from the Dutch Socialist Party (SP) you see a 86 years old former actrice telling about her experiences with the homecare situation. In order to cut down expenses the Dutch governement changed the homecare policy....

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  • Remember the ones that forget

    By on 9 December 2007

    Video from Pablo Olmos Arrayales, dedicated to everyone that remember the ones that forget. ¿Por qué lo hago? Why I do it? I asked Pablo, who is living in Spain, why he made this video: “Seven years ago I...

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  • Confrontating t-shirt

    By on 14 January 2007

    My father had Alzheimer’s disease in the last twelve years of his life and I can’t imagine I would gave him a t-shirt like this. Everybody would stare at him and the knowledge of being ill in the first...

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