Yesterday in Canada it was Bottled Water Free Day. It is a project of the Canadian Federation of Students, the Sierra Youth Coalition and the Polaris Institute.
Only ten years ago the concept of bottled water was a novelty. Now, bottled water is seen as a necessity—water fountains have disappeared and bottled water has infiltrated our schools, workplaces and communities.
The bottled water industry is less regulated than municipal water systems, consumes more energy and releases more harmful toxins into the environment than tap water.
“Across the country students are standing up against the wasteful bottled water industry,” said Noah Stewart, National Deputy Chairperson of the Canadian Federation of Students. “Tired of having to pay Coca Cola, Pepsi or Nestle for a drink of water we’re calling on schools to ban the sale of bottled water and re-invest in water fountains.”
OndaAzul Foundation is a Brazilian non-governmental organization, focusing on protection and preservation of hydro resources as its related ecosystems.
Agency Quê Comunicacão created a series of posters to promote the NGO, with a take on a common saying about icebergs.
A great UK based project called Coalition of the Willing. It is an animated film about an online war against global warming in a post-Copenhagen world. Through analyses of swarm activity and social revolution, ‘Coalition of the Willing’ makes a compelling case for the new online activism and explains how to bring the fight against global warming to the people.
The man behind the film is philosopher/activist Tim Rayner. The film is made by a network of 20 collaborating artists and film-makers from around the world.
It started at the beginning of February. The film will be released in 6 staggered ‘waves’ approximately 2 weeks apart, with 4-5 film sections uploaded in each wave.
To promote the Earth HourWWF Belgium called in the help from the dark side. On Saturday 27 March 2010 at 8.30pm they want a billion people around the world to switch off their lights for one hour. Belgian agency Germaine created together with Pimpz a fun video explaining the participation of Darth Vader to involve a young audience. He is not such a bad guy, but a normal family man just facing some image problems. Together with the video they created a website making great use of the different social networks. You can find Darth Vader on Facebook, Flickr and Twitter.
For once, the dark side saves the planet. Hopefully Darth Vader will switch off his laser sword too.
Green Patriot Posters is a communications campaign centered on posters that encourage all U.S. citizens to build a sustainable economy. These posters can be general (“We Can Do It!”) or can promote a specific sustainability action. Hit on the link for awesomely designed posters.
The devastating effects of plastics in our environment are well known. We know that from these photo’s from Chris Jordan we published last year.
This video is from the Surfrider Foundation. They are focussing their last campaign on the subject.
“Plastics kill 1.5 million marine animals each year.”
Rise above plastics is the campaign title.
A fresh take on recycling through stop motion. I like!
This ad runs (or ran) in Austria, is about recycling PET bottles and other than the fact that it was produced by SWAMP-Trickfilmstudio I was unable to find any more info about it. Feel free to add info in the comments.
LDM Film has gathered 8 filmmakers to share their vision on the challenges set by the UN for 2015, the so called Millennium Goals. A few days ago all 8 films became available for a month on YouTube.
The 8 directors are: Jane Campion, Jan Kounen, Gaspard Noé, Abderrahmane Sissako, Gael García Bernal, Mira Neir, Gus van Sant and Wim Wenders.
See all 8 films after the break.
From the UK’s RSPB – the Letter to the Future campaign. An emotional plea to politicians to save our future and invest in a ‘green recovery’. Very simple.
The Copenhagen debacle wasn’t the end. It seems that a lot of climate change activists reload their batteries in the fight against global warming.
The image above is the Repower Wall from Repower America, an inititiave from the Alliance for Climate Protection and the Climate Protection Action Fund. In just the last two months of 2009, more than 50,000 people have posted to the Repower Wall.
Submitting is easy, just upload a photo or your YouTube video and tell what your New Year’s resolution is.
A few days ago I posted three print ads from Hopenhagen.
Renowned photographer John Clang teams up with Hopenhagen in a stop motion short to bring awareness to the United Nations’ climate change conference in Copenhagen.
Another campaign made for what we see now as the debacle of Copenhagen. It’s from the wonderful initiative Hopenhagen.
I guess the people from Hopenhagen are shocked themselves because the last news update at hopenhagen.org is from Dec 17.
“6.8 billion people. One Voice.
Together we can fight climate change. Join the movement at Hopenhagen.org”
Three retro movie style posters for UNEP (United Nations Environment Programme) / CMS (Conservation of Migratory Species).
“Alle zwölf Minuten wird eine Tierart ausgerottet. Unterstützen Sie uns im Kampf gegen das Artensterben.”
“Every twelve minutes one species is extinct. Support us in the fight against biodiversity loss.”
This parody ad from Avaaz, was published today in the “Green New Deal” supplement in the Financial Times. A quarter page ad on the front page depicts Barack Obama, Angela Merkel and Yukio Hatoyama in shiny black outfits and dark sunglasses, posing the question “What is the CliMatrix?” and inviting readers to turn to the back page to find out.
On the back page we see the three leaders again with instructions that they “take the green pill”—$200 billion to “fund the fight to save the world.”
“This is the week.
Embrace your destiny.
Save the future.”
In case you missed it, this is the COP15 opening film broadcasted all over the world during the opening ceremony in Copenhagen.
Solving the climate crisis seems to fit in a Hollywood style film trailer. And when all leaders from the western world agree with each other, when CNN is organizing a big debate with YouTube on December 15 the climate crisis will be ended soon.
COP15 Behind the Scenes: The making of the COP15 cultural opening ceremony film:
The Story of Cap & Trade is the first in a series of six short films the Story of Stuff Project is releasing over the coming year with Free Range Studios and more than a dozen of the world’s leading sustainability organizations.
The Story of Cap & Trade takes a provocative but humorous look at cap and trade, the leading climate solution under consideration in Copenhagen and on Capitol Hill. Employing the same urgent honesty that made The Story of Stuff so successful—and flash animation that makes it clear who wins and who loses—The Story of Cap & Trade points to the ‘devils in the details’ in current cap and trade proposals: free permits to big polluters, fake carbon offsets and, most importantly, distraction from the significant tasks at hand in tackling the climate crisis.
“The Story of Cap & Trade helps viewers understand what’s on offer from world leaders and argues that we can and must do better,” said Annie Leonard, Director of the Story of Stuff Project. “We’re releasing the film now, in the run-up to Copenhagen, to ensure that Americans and others clearly understand the solutions on the table and to inspire them to push our leaders for real solutions to climate change.”
Oceana, an international ocean conservation group, launched a new six-figure advertising campaign on December 1, designed to influence policy makers arriving in Copenhagen for the United Nations Climate Change Conference (COP 15).
The advertising campaign highlight the need to reduce carbon dioxide emissions to 350 parts per million (ppm) to avert a mass extinction of corals and likely declines in the countless marine species that depend upon them, this century.
“With emissions already at 385 ppm,” said Jacqueline Savitz, senior campaign director with Oceana, “we want to be clear about what is required to save an important source of food, income and recreation for the world’s population.”
Savitz explained, “Oceana’s goal is to highlight what’s at stake if we fail to achieve major carbon reductions through an agreement at Copenhagen. We hope these ads will remind policy-makers that climate change will severely alter the oceans, which will affect all of us, jeopardizing some of our favorite meals and seaside activities, among other things. It’s about whether we will have healthy oceans and ocean-based economies 40 years from now – or whether we will say goodbye to treats like lobster and oysters in our lifetime.”
The message will be delivered via posters at Copenhagen International Airport, ads on subway trains running between the airport, downtown Copenhagen and the Bella Center (the central conference location), films displayed on subway station platforms, and a jumbo board strategically located along the main highway headed toward the conference site. Advertising designs were executed by UK-based agency Propaganda.
Next monday, dec 7, the COP15 United Nations Climate Change Conference finally start in Copenhagen. All visitors who came by aeroplane (...) will see these billboards at the Copenhagen Airport. They campaign from Greenpeace shows our world leaders in 2020.
The leaders: Sarkozy (FR), Merkel (Ger), Obama (USA), Tusk (PO), Lula (Br), Zapatero (Es), Brown (UK) and Harper (Can). See them all after the break.
Don’t let them say like on these billboards “I’m sorry, we could have stopped catastrophic climate change… We didn’t”.
Very unusual artwork from France for the Carbon Fighters.
Carbon Fighters intends to be “the first worldwide community to fight Carbon in a creative and playful way in the business environment”.
This plan created by \MAP (TBWA\FRANCE) aims to raise awareness of useless carbon emissions among employees through a creative campaign supporting one idea: reducing carbon footprint does not have be a constraint but instead a game and a personal commitment.
While explaining what are the simple acts of everyday life that reduce carbon emissions, the press campaign also invites to join the Carbon Fighters community on the Web site carbonfighters.org. There, Carbon Fighters can share experiences, and also order the communication package and implement the action within their company.
TckTckTck is an open source activism project of the Global Campaign for Climate Action (GCCA) which is encouraging a “fair, ambitious and binding climate change agreement” at the Copenhagen Climate Summit on December 9th. As part of the campaign a remake of the Midnight Oil song “Beds Are Burning” recorded by over 60 artists and celebrities, and re-written by Midnight Oil themselves has been released. The song is available as a free download HERE.
A new shocking PSA from Plane Stupid. Plane Stupid is a network of grassroots groups that take non violent direct action against aviation expansion.
Brief: “We wanted to confront people with the impact that short-haul flights have on the climate. We used Polar Bears because they’re a well understood symbol of the effect that climate change is having on the natural world.”
Yes I get it. The message comes in loud and clear. And artistically it is very creative.
But does agency Mother London think about the impact of this PSA? The first seconds watching it I was thinking about 9/11. And what will animal rights activists think about it?
The PSA shows a kind of violent imagery that makes people tune out to avoid it.
I’m sure that this video will generate a lot of discussion but will it be about climate change or the video itself?
What is your opinion?
F-gases, or HFCs, are the super greenhouse gases that cool our drinks, our cars, and our buildings. They have a bigger effect on our climate than carbon dioxide and they are a growing threat. Sign the petition from Greenpeace to phase them out by 2020.
Hi! We are Judith and Gertjan, a Dutch couple with an open heart and mind for the people of South Asia. In 2010 we will move with our two kids towards South Asia to work as volunteers. Judith is a nurse with a medical management qualification and will be involved in a medical training program. Gertjan is an entrepeneur and will start an education program and an IT business. Our Christian faith is an important motive for us in doing this kind of work.
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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The Shrine Down the Hall
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Hi! We are Judith and Gertjan, a Dutch couple with an open heart and mind for the people of South Asia. In 2010 we will move with our two kids towards South Asia to work as volunteers. Judith is a nurse with a medical management qualification and will be involved in a medical training program. Gertjan is an entrepeneur and will start an education program and an IT business. Our Christian faith is an important motive for us in doing this kind of work.
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