Motion design studio, leftchannel, was recently commissioned by the Natural Resources Defense Council (NRDC) to produce an animated short about marine plastic pollution. The video serves as a call for action alerting individuals, companies and governments to the devastating effects of plastic pollution in our oceans. The animation outlines how we can all make a difference by reducing, reusing and recycling.
It is a two-minute animated piece that was inspired by after school specials from the 1950s.
Alberto Scirocco, Creative Director and President from leftchannel: “Our goal was to remind people how important this issue is, without giving the impression that they were being criticized or that we were trying to scare them. Americans have been recycling plastics for a long time, but the current recycling programs aren’t working anymore and NDRC wanted a new approach – one that informs and entertains in a constructive manner.”
The equivalent of a football field of forest is clear-cut every 4 minutes in Brazil. Do we actually care when we’re watching a game on TV? Certainly not, so the WWF broke the habit.
Last December, a very special event happened during a women’s football game between Brazil and Denmark. In 4 minutes, the green playing field gradually turned into a burned colour to raise awareness about deforestation (data visualization system).
In the end, an explaining message came out on TV screens, followed up with a call for donations. The idea is just brilliant. The message, extremely powerful.
It’s an interesting approach, comparing wild habitat destruction to an attack on the viewer’s pets. And who doesn’t love an irony-laced William Shatner performance?
But I wonder if this is too silly to be effective:
Every Scandinavian wastes 50 kgs of food per year. Christoffer Åhlén and Chelsea Frangie, two Miami Ad School graduates have suggested a solution by introducing an app where you can see what you have in your fridge - just by entering the supermarket card number.
At Scandinavia’s biggest supermarket chain, ICA, most people swipe their supermarket card when they buy food. For many, it means getting a reduced price, but what most do not know is that every purchased product gets stored in their system.
Then the smart part begins. All data is stored in the app on the smartphone, complete with expiration date and quantity. It track what you consume and what goes to waste.
Chelsea Frangie: “So, you save money, avoid long shopping lists, and manage your food effectively”.
This is the latest video form the Climate Reality Project. Al Gore pull the economic card instead of talking about the quality of our lives.
It is all about our money these days and I think it’s a smart strategic move from the Reality Project.
Talking about our economy will impress more than pollution. Unfortunately.
“Carbon pollution is not only disrupting our lives, it’s hitting our wallets. Comedian and musician Reggie Watts shows how, laying out the billion-dollar connection between fossil-fuel energy and dirty weather events like Superstorm Sandy caused by carbon pollution.”
Empowering people is essential for NGOs to prove that actions of each individual, when supported by an influential group, can actually have a real and significant impact. The World Wide Fund for Nature (WWF) perfectly understood this notion so that in 2007, they created in cooperation with the agency Leo Burnett a unique international event : Earth Hour.
Remember, the concept consists in inviting households and businesses to turn off their lights for one hour, a strong symbol to raise awareness about the need to react on climate change and to unite people around the WWF cause ! In 2012, Earth Hour brought together 152 countries, 7000 cities and hundreds of millions of people.
After the break, the official Earth Hour 2013 video, inviting internet users to create their own challenge.
Nice idea from S.O.S Mata Atlântica (SOS Atlantic Forest Foundation).
On São Paulo’s anniversary day, while companies were congratulating the city in the usual ways, the NGO launched its new ad printed on a reused newspaper. The title: “Reusing resources. That is our gift to the city of São Paulo”. The action was a partnership with Metro journal and the ads were delivered for free in different spots of the city.
Three ads from the Brazilian department of the Salvation Army: Exército de Salvação.
They want all your good stuff you don’t need anymore.
Like the fur coat because you are vegetarian now and you fully support PETA. Like in the ad above.
Most smartphone and tablet apps used for campaigns aren’t very successful. And that is understandable. Why would you have an app that you can use only a short time for a single cause?
The World Wildlife Fund (WWF) understands that and is doing it a lot better with the just launched WWF Together app for iPad.
It’s a combination of learning, sharing, interactivity and playing. Perfect for use at school.
The app managed over 100,000 downloads in its launch weekend.
WWF Together incorporates playful, interactive elements to unfold the stories of eight animal portraits, with new species to be added regularly. Each animal portrait includes editorial content, high-definition videos, photography, unusual facts, and downloadable origami folding instructions. By completing the individual animal stories, social media and email functionality is unlocked as animated origami videos that can be shared with friends.
This is a funny campaign from the World Wildlife Fund Canada (WWF). It’s for National Sweater Day, Feb 7.
WWF ask you to lower your heat and wear a sweater on that day, to conserve energy and take action against climate change.
To make sure you don’t forget, participants can sign up for a reminder call, text or email from a real live Granny.
According to the WWF Canada more than 1.5 million Canadians and 300 organizations took part in National Sweater Day last year.
This evening (Eastern Standard Time), Canadian Space Agency astronaut Commander Chris Hadfield will return to Earth after five months orbiting our planet in the International Space Station — eventually serving as commander of the mission. At 53, Commander Hadfield is a veteran astronaut, having been in space previously to work…
Africa For Norway was one of the highlights we wrote about last year. ‘The funniest campaign this year’ I said. Being funny was the strategy Sindre Olav Edland-Gryt explained in the recently recorded TEDx talk in Barcelona. It’s Radi-Aid vs Oh Dear. “By turning the tables the spoof video has…
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