Hilarious follow-up! It is the new chapter of the Worse Than Bad campaign from the Dutch Friends of the Earth Netherlands/Milieudefensie I wrote about a week ago. This campaign hold Shell accountable for their reckless pollution in the Niger Delta.
Chief Facade Officer, David Ruse (played by David Rasche), answers some critical reactions and unveils yet another innovative approach that promises to solve the problem in the Niger Delta.
It’s actually a pretty cute ad, with the teasing nudity and the multiple versions of Mexican model Carla Houston giving herself water conservation advice.
Ecologically speaking, we are sawing the branch on which we sit. According to a WWF study, humanity is such a strain on the global ecosystem so that we would need the equivalent of 1.5 earths to meet our needs in a truly sustainable manner. The consequences, for the habitats of animals and plants, are dramatic.
If humanity lives on as today, we will need two planets by 2030 to meet our needs for food, water and energy. By 2050 we will need three. These are the findings of the “Living Planet Report 2012”, a two-year study on the health of the world, which the WWF has submitted.
According to its per capita calculations, an American consumes an average of four planets worth of resources, a German 2.5 and an Indonesian only about 0.7. In other words, the wealthiest countries consume on average three times as much as countries with average levels of prosperity and five times as much as countries with low levels of prosperity.
The ten countries with the largest ecological footprint per capita are Qatar, Kuwait, the United Arab Emirates, Denmark, the United States, Belgium, Australia, Canada, the Netherlands and Ireland. Germany is ranked 30th. (more after video break)
Nice spoof campaign from the Dutch Friends of the Earth Netherlands/Milieudefensie. They created this campaign to hold Shell accountable for their reckless pollution in the Niger Delta.
Shell’s Live With It! application explores the role technology can play in addressing the tragedies inherent in the oil and gas industry. Innovative uses of QR codes and geo location software have resulted in an easy to use app available for download now.
The campaign video shows a nifty smartphone app meant as a participation and marketing tool. But not the tool Shell wants to promote in Nigeria.
Nigeria is the subject here. And the oil spill Shell is responsible for since 1958. That’s 54 years since then. And that is a complete different situation compared to the BP’s 2010 Deepwater Horizon oil spill in the Gulf of Mexico. It only took a few days before the whole world was outraged, huddled around their TVs watching live video of the BP leak.
That is what happening very often. Africa is out of sight of our media.
Friends of the Earth: “This campaign will try to convince the world of the severity of the situation in the Niger Delta, and will demand immediate action from Shell to take responsibility for the pollution they’ve caused.”
The campaign website contains the Canon of Shell’s history in Nigeria and the demands of Friends of the Earth.
This is a good idea and was one of finalist entries at the One Show Young Ones competition. The competition is one of the most acclaimed advertising, interactive and design student competitions.
This entry is from Nicole Koestel and Brian Cheung and is called Fishtagram.
The idea is simple. Based on the biggest mobile social network they came up with Fishtagram. Every picture taken with this app generate a automatic tweet to the @USDA (Dept. of Agriculture) and the local congressman.
The idea was made for PETA. Nicole and Brian don’t want to use PETA’s usual shock tactics. But want an idea with a massive impact in favor of humane fishing.
Maybe it’s my shame, not theirs, but when I first saw this French environmental campaign as thumbnails on Ads of The World, I thought it was about Kama Sutra with snowmen. Then I zoomed in, and thought I was looking at a first aid ad. Then finally, I read the copy.
It’s a good visual concept in theory. (The models could be a little less modelly, but this is a Parisian campaign...) However, it would have been better used for an Alpine lifesaving course. The mental leap from “CPR on a snowman” to “saving the snowy environment” to “clean the slopes” is just too far for a casual reader. Then again, I’m not a skier.
As part of the implementation of their 2012 Budget, the Conservative majority in Canada’s Parliament introduced Bill C-38, an omnibus piece of legislation containing all sorts of legislation, including some pretty big changes to environmental law:
- It repeals the Kyoto Protocol Implementation Act.
- It sets timelines for environmental assessment hearings and allows Ottawa to hand off assessments to the provinces.
- It gives the federal cabinet the authority to approve new pipeline projects and sets time limits for regulatory reviews.
- It makes changes to how permits under the Species at Risk Act are authorized.
- It overhauls the Fisheries Act to focus only on major waterways, not every single body of water.
- It sets out stiffer fines for industry players who break environmental regulations and laws.
Some of these measures have raised serious concerns among Canadian environmental activists and groups.
“Bill C-38 effectively allows the federal government to crack down on charities, including environmental groups, that advocate for better laws and policies; override National Energy Board decisions; “streamline” environmental reviews to speed up approvals; and, perhaps most disturbingly, shut citizen groups out of environmental reviews.
The attacks on environmental charities and gutting of environmental review processes aim to silence many who participate in decision-making on large-scale industrial developments. This move is not only undemocratic; it will also undermine the government’s ability to make sound policy decisions and protect the environment.
The proposed changes to Canada’s laws will weaken environmental rules and silence land and business owners, First Nations, taxpayers, scientists, charities and others who wish to defend the environment.
The future of our land, water and climate is at risk. And so are the voices of Canadians. Silence is not an option for Canadians who care about the protection of nature and democratic discussion.”
In response, The Suzuki Foundation, Greenpeace, WWF, the Sierra Club and others are asking concerned Canadians to black out their web sites and blogs on Monday, June 4th, and replace them with the stark message above. They also invite Twitter (hashtag “#BLACKOUTSPEAKOUT") and Facebook shares.
Being a national Canadian campaign, it is also running in French as #SILENCEONPARLE. See that message after the break.
This visual statement from Earth Day Canada is highly discussable. The life cycle of all fish, trees and birds isn’t infinite on the long term. But that is perhaps too critical thought.
And artwork made with watercolor is very unusual. Just like the typography.
But I love it. It’s the combination of unusual techniques and a mathematical form which makes it an eye catcher.
Earth Day Canada: “It doesn’t have to end like this”.
In a parody of Apple advertising, it urges Apple fans to pressure their favourite brand to use cleaner energy to power its network. The same campaign is also targeting Microsoft and Amazon.
Getting the internet off coal is a big deal. But here’s why we can do it:
It’s innovative: Microsoft, Amazon and Apple are the most cutting-edge companies in the world and they don’t want their customers associating their brand with a 19th Century energy source that is poisoning the air and wrecking our climate.
It’s practical: technology that uses clean and unlimited energy sources like the sun and the wind are available today at the scale required. Greenpeace is already working with Facebook to make the switch right now and we’d be happy to work with other major tech companies.
It’s right: These aren’t evil companies. Their executives care about the world their children will inherit, just like we do.
The complete series of videos is in this previous Osocio post. They’re pretty silly, and nowhere near as brilliant as the original “Unfriend Coal” cartoon, but anything that gets people to link their everyday energy use with its far-ranging consequences is a good conversation starter.
UPDATE: Activists in New York City, Toronto and San Francisco protested at Apple Stores today by releasing “clouds” of black balloons. See photos after the break.
It is good to use data in awareness communication. Facts are important to make a cause valuable.
And, very important, the facts must be verifiable.
That’s what I miss here in this print ad from the South African Endangered Wildlife Trust. Only 10.8% of the world is left for nature according to the used map. What is he definition of ‘nature’? Is it the space left for wild animals?
Even the organizations website doesn’t tell us.
I like to believe the mentioned facts but the missing point makes me doubt. Regrettable because I like the artwork.
“It’s a small world if you’re a wild animal.
89.2% of the world belongs to humans. Nature is left with 10.8%. Help us protect these areas”
Human trafficking – it is the new slave trade, an action many of us thought be extinct after the US Civil War. But it is worse than ever, not least because many of the victims hand themselves over to get out of economic and political peril. They want to…
I recently had the privilege of being invited to speak and participate in the 2012 Design Ethos Conference/Do-ference at Savannah College of Art and Design. The creator of the conference, Scott Boylston, is a longtime friend in the relatively small socially conscious design community and I was delighted that…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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