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Danger Global Warming

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A very nice motion piece, Danger Global Warming is a music visualization project by Thomas Frenzel, German based interdisciplinary designer with a focus on intermedia projects and content generated graphics.

It is built upon a mixture of hand-crafted illustrations and computer generated elements that result in a fusion of artificial and organic matters. The hybrid collage principle enables a visual language that is variant and comparably consistent. Many components are kind of recycled, remixed or sampled and derive from the content of global warming issues or quote the project’s visual communication elements like the Danger Global Warming tape.

The video—based on the remix by Michael Fakesch—is about creation, followed by urban and industrial sceneries. The process of construction and de-construction reflects the proceeding functionalization and rationalization of the natural environment and society and shows some of the most severe impacts of climate change.

About the Danger Global Warming Project
The Danger Global Warming Project is a multimedia initiative developed by The Blacksmoke Organisation and supported by world-respected film makers, designers, photographers, artists, musicians, actors, writers and more. It has been designed to raise awareness of climate change worldwide with a mix of original images, sound and videos. Internationally acclaimed music artists including Coldcut, Trentemøller, Biosphere and many more have been contributing remixes of the Danger Global Warming theme track. Some of those have been chosen to be visualized by selected video artists.

The whole venture is supposed to subtly attract people and to encourage as many as possible to strongly change their mindset towards climate change.

WWF: Pandas

“Saving pandas is not our only mission. Over 10 million hectares of forests have been protected through our forest certification and sustainable forest management programs. Take a closer look at what we do and where you can make a difference.

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Really fresh execution and the message is also appropriate. I’m liking this ad series a lot. 

Fishmates, for dry feet and happy oceans

If you ever visit a music festival in the Netherlands you know it can be muddy. That is what Dutch marcom agency Usual Suspects was thinking about when Greenpeace ask them to develop a campaign to reach a younger audience in a positive and appealing way.
They came with Fishmates, five different rain boots designed by five illustrators. The Fishmates are meant to support this summers ocean campaign from Greenpeace.

The future of the Ice Bear

Another candidate for the Turkish Kristal Elma Award, the advertising festival. Unfortunately this ad didn’t won a award.
The visual from Greenpeace makes me think about a chocolat icecream. 
Copy: If we keep being insensitive towards global warming, one fourth of world’s living species will go extinct.

Thanks Firat and Irmak Atabek (Ida Pictures) for sending.

Pollution babes

Bronze Lion in Cannes in the category Design.
Y&R France made this ‘babes’ calender for the Surfrider Foundation. Ordinary beach pictures: babes and pollution. Very subtile but not a calender which you want hanging on the wall in your garage.
The design of the dates, isn’t that like Mendeleev’s Periodic Table?

Surfrider Foundation was created in the USA in 1984 by a group of Californian surfers involved in the protection of the ocean. Soon after Ausralia, Japan and Brasil founded their own chapters. In 1990, three times surfing world champion Tom Curren founded the European branch of the Surfrider Foundation.

Greenpeace can make you stagger

Bronze Lion Campaign in Cannes in the category Outdoor.
This is fun. These Large Scale billboard ads shows a shoe with a small stone. Imagine how to walk with this. Greenpeace is a pain in the ehhh ... 

If they leave, what will you breathe?

Ad from Asana Costa Rica, Asociacion de Amigos de la Naturaleza del Pacifico Central y Sur which means ‘the Association of Friends of Nature of the Pacific Central and South’.

Copy: “Si se van, ¿que vas a respirar?
La fórmula es simple: sin árboles no hay oxigeno.”
“If they leave, what will you breathe?
The formula is simple: without trees there’s no oxygen.”

Who would you nominate for Unlikely Alliance?

The people of the WE campaign ask you to nominate suggestion for the Unlikely Alliance. Give them your ideas for two people who disagree on everything, but might agree on the need to solve the climate crisis.
Some of the suggestions submitted so far:

• Donald Trump and Rosie O’Donnell
• Angelina Jolie and Jennifer Aniston
• Bill Gates and Steve Jobs
• New York Yankees and Boston Red Socks
• Simon Cowell and Paula Abdul

Al Sharpton and Pat Robertson did it. Which two people should sit on the next couch?
The WE campaign is North America based. As a European, who don’t have any ideas for this nomination, I’m curious who you would nominate. Please let us know in the comments.

The Tree People

Most people agree that climate change is a threat to our society and way of life, but many feel powerless to do something about it. Genesis Energy, New Zealand’s largest energy retailer, has launched a new web-based challenge three weeks ago to help all New Zealanders, and particularly young people, change their habits and reduce their personal carbon footprints.

Tree People is designed to capture the imagination of children and the interest of adults through an interactive on-line forum where members plant their own virtual native trees, forming a virtual native forest. The site www.treepeople.co.nz encourages children and adults of New Zealand to make a “pledge” to do something that will help fight climate change.

If frogs go extinct, you’ll notice

In this campaign the Vancouver Aquarium makes us aware of the single largest mass extinction event since the disappearance of the dinosaurs.
Together with other zoos and aquarium’s across North America and around the world, the Vancouver Aquarium is engaged in a wide array of conservation initiatives focused on this crisis through direct action, raising awareness and participation in rescue programs.

The Vancouver office of the Canadian advertising agency TAXI has completed a fully integrated campaign wich contains a video, print ads and a 80s-style interactive videogame. This game, titled Frogster, is an interactive tool designed to educate the player about the importance of frogs. The game illustrates key aspects that are affecting this extinction emergency - the deadly chytrid fungus, habitat loss, climate change and water pollution, among others.

Plant trees, protect trees

New video from the World Wildlife Fund (WWF). The objective is to highlight the irony in the countless issued in public service interest communication efforts that devour ad space all around us. Where actually planting/sponsoring a tree is perhaps the most brilliant idea. Because trees can’t be stopped from being sawed. But paper saved is a step in the right direction.

Harrison Ford loses an acre

You can’t imagine a better timing for launching this psa for Conservation International. Harrison Ford, who is in almost every tv show promoting the new Indiana Jones, gets a wax job at his hairy chest bush as a metaphore for deforestation.
According to an article in The Guardian, Peter Seligmann, chief executive of Washington-based Conservation International, said Ford was game to do the 30-second campaign ad. “I didn’t have to talk him into anything,” Seligmann said as he launched the campaign. “I was there when he filmed it. It really hurt. There’s nothing about the expression on his face that was fake.”
Harrison Ford has been working with CI for more than 15 years.

Visitors at the action website can save an acre too, virtually.

See also ‘the making of’ and the story behind the campaign after the break.

Ecostreet

Stick with what you got

New phone, new chin, new nose. Why do we always want something better? British environmental community Do The Green Thing ask in this months video to stop upgrading your stuff all the time. We’re all guilty of buying things we crave but don’t really need. Just like the MacBook Air. Do you really need it?

And if you can’t resist the Macbook Air, get the Green Thing edition complete with 1.6Ghz Intel Core 2 Duo processor, 2GB memory, 80GB 4200 rpm PTA Hard Drive, 13.3 inch TFT LED widescreen display, external Fujitsi disc drive and eco pack featuring a CO2 widget, Green Thing desktop RSS feed and bicycle delivery, all for a exceptional price of £839. Buy it now.

Related ‘Do The Green Thing’ post: Do as penguins do, use body warmth

Catch of the day

Guerilla campaign from Surfrider Foundation USA. Trash was collected from various beaches in Northern America, packaged it to look like seafood and displayed it at local farmers’ markets.

Related Surfrider posts:
- The beach doesn’t clean itself
- Behaviour and consequences
- If Moses would live now

Blister pack hell

Packing fights, how recognizable. This video was made for Earth Day 2007 and was seen at Rocketboom.
“Look at a product and think about how much of what you are paying for will end up in trash.”

Cycling, for a better libido

Now you know why I love cycling. Cycling is good for you libido according to Ádám Bodor, the Hungarian cycling deputy from the Ministry of Economics and Transport.
Ádám Bodor: “In Hungary the car is status symbol nr. one, it is my mission to get the people of Hungary on the bike”.

Who knows what is said in this video? Tell it in the comments.

Global Environment Centre

A campaign for Global Environment Centre in Kuala Lumpur.

Dove Onslaught(er)

This new video from Greenpeace, which is launched today, is a parody of the awardwinning Dove Onslaught campaign. Unilever, the makers of Dove beauty products, are buying palm oil from suppliers who destroy Indonesia’s rainforests. By their own admission, Unilever is the biggest single user of palm oil in the world.
Greenpeace is not calling for a boycott. They are asking Unilever to act responsibly and to ensure that their products have not been produced at the expense of Indonesian rainforests and the climate. That means that their suppliers are not involved in the continued destruction of these rainforests.
More background on the campaign here.

New logo for Al Gore and friends

At March 31 the American Alliance for Climate Protection launched a multi-year, multi-faceted campaign designed to solve the climate crisis.
The Alliance’s three year, commercial-scale campaign will fund an aggressive online activation and mobilization program supported by nationwide television, print, radio and online advertising all geared towards engaging 10 million supporters to drive policy change.

The visual eye catcher of the campaign is the reversed ‘m’. ‘Me’ is ‘We’.

The first video (see above) will run nationally on network and cable channels, including placements on shows such as American Idol, House and Law & Order.

Trigger your rescue mission

Campaign from the German Pro Wildlife. They are committed to protecting the world’s wildlife from over-exploitation, habitat destruction and abuse.
The first three ads are the most recent ones (November 2007). Copy: “Trigger your rescue mission at prowildlife.de”.
The last three ads are from 2006.

The end to this journey might be the end itself

Great artwork from the Advertising School Sir JJ Institute of Applied Art (Wikipedia), Mumbai, India showing to possible end of a journey on our planet. The left side of each image shows, for most of us an unrealistic, paradise. Communicating the contrast at both sides is great way to tell the story.
The ads are made for the Central Pollution Control Board from the Ministery of Environment and Forest in India.
Copy: “The end to this journey might be the end itself”.

Greenpeace mushroom

Nicely made video and print ad of Greenpeace showing a plastic bag morphing into a nuclear mushroom.
Is it a warning about nuclear warfare or energy? Ar we using too much plastic bags? What’s the message, I don’t get it.
(via theblong, Sensibilid(ad) and I Believe in Advertising)

When the Caribou is in danger, we are too

The Canadian Parks and Wilderness Society (CPAWS) started a new cross media campaign to protect the habitat of the Caribou. And not only the reindeer’s habitat, known as Caribou when wild in North America, “when the Caribou is in danger, we are too”. Thats why the campaign is entitled Caribou and You.
The goal of CPAWS is to show urban Canadian audiences why caribou, and the boreal forest they need, should and do matter to them.  They are asking people to sign a petition to the Canadian government, to say that they want to see caribou habitat protected.

Whalezilla

Another ‘fish’ post. A stylised giant whale peacefully ask the Japanese people to “Please stop Whaling”.
Leading Sydney-based commercial production company, Plaza, released a Web Film called Whalezilla, targeting Japan’s younger audience.
Director Allan Moore based his creation on the original 1956 Godzilla movie.
Allan Moore: “I wanted to utilise the stylised cuteness that appeals to the young Japanese, presenting whales with the kindness and intelligence that all marine mammals are renowned for.”

‘Whalezilla’ was donated to The Whale & Dolphin Conservation Society by the Plaza team who contributed their services on a voluntary basis. It will be part of the ongoing WDCS whaling campaign.

Thanks Michael.

You’ll never look at sharks the same way again

Most of us thinks that the shark is our enemy. Statistics says it’s the other way around.
Every year 10 people die from shark attacks and between 100 and 200 million sharks die through human hands according to Sharkproject.

“You’ll never look at sharks the same way again.”

Friends of the Earth - Sticky Poster

Earth Hour 2008

It started with a question: How can we inspire people to take action on climate change?
The answer: Ask the people of Sydney to turn off their lights for one hour.

On 31 March 2007, 2.2 million people and 2100 Sydney businesses turned off their lights for one hour - Earth Hour. This collective effort reduced Sydney’s energy consumption by 10.2% for one hour, which is the equivalent effect of taking 48,000 cars off the road for a year.

Last years, the agency Leo Burnett’s Earth Hour concept won a coveted Titanium Lion at Cannes. The concept for the video is the same this year: switch off the lights. This year it is done by athlete Cathy Freeman.
“If this is what one person can do in one hour, imagine what we could all do together.”

Related post: Earth Hour 2007

WWF- - Target Practice

You cannot undo this action

New work from Hayan Maani. He is working at an advertising agency in Amman, in his spare time he is doing interior design, jewelry design and he is tackling some political issues that faces the Arab world.

Previous Hayan Maani posts:
- Next
- Triplet Towers

Dress your house warmly

This outdoor campaign can be seen now at the Postplatz in Dresden, Germany. Martin from Nonsenseblog was so kind to send me the pictures he made.
Ten advertising pillars are wearing woollen hats in order to make the people of Dresden aware to make their house more energy-efficient. 

Do as penguins do, use body warmth

Hilarious video from the British environmental community Do The Green Thing.
Heating consumes more energy than anything else in our homes. Do The Green Thing ask us to turn heating down a bit or off for a bit, put on a jumper or a person and use some body warmth. Penguins have used body warmth to combat the cold for centuries, as this exclusive documentary will reveal…

Diesel Advertising Global Warming Ready

“Diesel takes on global warming as only they can… making their latest campaign poignant yet subtle, stylish yet absurd.” NOTCOT explained last year. Focusing on people and places… and claiming that “GLOBAL WARMING CANT STOP OUR LIVES” ~ Diesel produced this series of ad images, about how you can still look good and embrace the heat!!?

No Shop by Thomas Matthews

In 1997, sustainability design agency Thomas Matthews launched this temporary “No Shop” installation, devised to draw media attention to the launch of International No Shop day in the UK. Despite the launch being over 10 years ago [and only open for three days!] it is still shown around the world as an illustration of the movement against over consumption. The contemporary design treatment and concept will, I believe, allow these images to forever be revisited.