Onstuimig

WWF warns you with Snapchat for the #LastSelfie

Posted by Marc van Gurp | 14-04-2014 22:00 | Category: Environment, Fundraising

WWF Denmark and Turkey on Snapchat: Don't let this be my #Lastselfie.

It is a natural choice to use Snapchat as media channel for environmental organisations. The Brazilian OndAzul did it in a campaign about the disappearing rainforest.
Snapchat is the app where images disappear from the screen in a couple of seconds. Very popular among young people.

WWF Denmark and Turkey use this idea in their new campaign about endangered animals. The image of a polar bear, tiger, gorilla, panda and orangutang is used with the text “Don’t let this be my #LastSelfie”.

WWF ask their community to take a picture from the campaign images with Quick Chat with their phone and send the picture to Snapchat friends. The call to action is included on the image.
Very smart!

See the Turkish version in the video below and at Bigumigu.



Agency:
41? 29!

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What Greenpeace has learned from BuzzFeed

Posted by Marc van Gurp | 5-03-2014 13:20 | Category: Animal rights, Environment

Greenpeace. The video Procter & Gamble don't want you to see.

‘The video Procter & Gamble don’t want you to see.’ That’s the title of the newest campaign page from Greenpeace. Which is a typical headline that BuzzFeed would use. Such a headline that will seduce you immediately.
You see it more often. Provocative headlines and graphics. So does Greenpeace in the campaign video. A large amount of images on, in this case, deforestation, palm oil and its effects on orang-utans. With a high level of OMGs and WTFs. Because an orangutan is so cute.
Whether I like it or not doesn’t matter. It is just an observation.

More about the campaign here.




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The rainforest is like Snapchat

Posted by Marc van Gurp | 1-03-2014 22:50 | Category: Environment

OndAzul. The rainforest is like Snapchat.

This is the kind of campaign where the media attention around it matters. A campaign image that disappear in 10 seconds from your phone screen isn’t as durable. Fortunately we have the case video.

The Brazilian environmental organisation OndAzul created a profile on popular photo messaging application Snapchat. Users set a time limit for how long recipients can view their Snaps. That’s what OndAzul did with their campaign images.
Their messages show a list of natural resources that are vanishing from Nature. Like the rainforest.



Advertiser:
OndAzul
Agency:
NBS, Brazil

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Woodland Trust takes the long view

Posted by Reuben Turner | 24-02-2014 11:26 | Category: Environment

Advertising. It’s all about ‘now now now’ isn’t it? That’s why I love these new ads from the UK’s Woodland Trust. Take the long view. Trees do.

image

image



Advertiser:
The Woodland Trust
Agency:
Big Communications
Source:
Ads of the World

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Mysterious campaign lets politicians do Aloha!

Posted by Marc van Gurp | 20-02-2014 20:30 | Category: Environment, Politics, Developing World

België is geen eiland. De wereldproblemen zijn ook de onze. Belgium is not an island., The world's problems are ours. Challenge our politicians to look beyond borders.

On 18 February 175 mysterious election signs appeared in 130 municipalities in Flanders. With posters of the party chairmen of the five largest political parties. In Aloha outfit! But Why?

That became clear on February 19, when the party leaders were plastered with the slogan “Belgium is not an island., The world’s problems are ours. Challenge our politicians to look beyond borders.”
The campaign led to speculation on social media. And became trending topic. The sender turned out to be the Flemish North-South Movement 11.11.11.



Advertiser:
11.11.11.
Agency:
markee

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Looking back from 2024: 10 years Robin Hood Tax

Posted by Marc van Gurp | 18-02-2014 21:15 | Category: Environment, Politics, Poverty, Developing World

Looking back from 2024: 10 years Robin Hood Tax

2024: Andrew Lincoln (The Walking Dead), Bill Nighy (Love Actually), Clémence Poésy (Harry Potter), Heike Makatsch (The Book Thief) and Javier Cámara (Bad Education) look back and discuss the success of 10 years Robin Hood Tax.
Robin Hood Tax is a simple idea. 0.05% tax on every financial transaction. Will be used for the battle against poverty and climate change.

More about the Robin Hood tax and other taxes:
- Yeah!! We pay taxes
- People for Corporate Tax Cuts
- 0.05% is such a difficult birth
- The Robin Hood Tax: Tights, Camera, Action


Via @charitychick



Advertiser:
Robin Hood Tax

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In a global world, everyone is your neighbor

Posted by Marc van Gurp | 14-02-2014 16:00 | Category: Environment, Poverty, Developing World

Caritas: Weit weg ist näher, als du denkst. Far away is closer than you think.

What we buy, how we live and make contact with others - our daily behavior always has an impact on the living conditions in poor countries. The new annual campaign from the German Caritas is about these global relationships. Through beautiful animation and stop-motion linked with real actors, the problem of global neighborhood is discussed in a playful way. To raise awareness and to promote more individual responsibility.

The problem seems complex but agency BBDO has been able to tell it a simple and clear way. Scenes from a western suburb connected with scenes from districts in poor countries. That far away is closer than you think, shown with four examples in 60 seconds.

Agency BBDO Proximity Dusseldorf worked together with Austrian Designer Isi Wimmer, stop-motion animation expert Jim Lacy and cinematographer Michael Mieke .

The 60-second spot had it’s premiere last Thursday and will be aired from February 18.
See the making-after the break.



Advertiser:
Caritas
Agency:
BBDO Proximity Dusseldorf

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The right to childhood should be untouchable, but is still a taboo

Posted by Marc van Gurp | 3-02-2014 20:30 | Category: Abuse, Design, Environment, Health, Religion, Violence, Peace & Conflicts

Erik Ravelo: Los Intocables. The right to childhood should be untouchable.

There are still taboos. What recently was again the case with the project of the Cuban artist Erik Ravelo.
Ravelo is known for his his work at Fabrica and as the man behind the United Colors of Benetton’s UnHate campaign

The project called “Los Intocables” received much applause. But a lot of criticism also. So much that it was banned on Facebook.
And the discussion is still going on YouTube.
These images may not be published is often heard. Because it is shocking is the argument.

“Los Intocables” (“The Untouchables”) is a human installation about the right to childhood that should be protected as Erik Ravelo writes on his website.
It includes seven parts each showing an adult and a crucified child. Each part tells a different story about the loss of innocence with references like war, religion, child abuse and fast food.

It is like a mirror. Like all good art. And that mirror shows us sometimes very unpleasant truths. Therefore, it is not taboo because it is indecent. It is because it makes us scared how we deal with children.
It is not easy when you are attacked by your behavior as an adult.

With the help of lawyers the Facebook ban is canceled recently.




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David Lynch vs litter

Posted by Reuben Turner | 27-01-2014 12:14 | Category: Environment, Vintage

image

Why don’t more amazing film-makers get to make ads about social causes (or just things that bother them)? This, from 1991, is David Lynch’s supremely disturbing TV ad about littering. I would love to have been at that meeting.

 

 



Advertiser:
New York
Agency:
Not known
Source:
Boing Boing

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A free typeface for climate loonies

Posted by Marc van Gurp | 24-01-2014 18:15 | Category: Design, Environment

Klima, a free typeface for the climate movement

Nice work from Matthew Anderson: Klima, a free typeface for the climate movement.

Matthew: “Professional type designers deserve to be paid for their work, but most people working to stop climate change are volunteers — they’re never going to have hundreds of dollars to spend on font licenses, and they need good tools for visual communication more than anyone. So I made Klima. If you’re a climate organizer, an academic, an NGO, a student, anything that’s non-commercial and non-climate denial, you can use Klima for whatever you want. It’s for you.”

(The title of this post is not meant to be offensive :-)




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