RSPB’s letter to the future

From the UK’s RSPB – the Letter to the Future campaign. An emotional plea to politicians to save our future and invest in a ‘green recovery’. Very simple.

Use responsibly

Three ads from Forum Invest / Eco Romania which don’t need much explanation.

Copy ad above:
Collecting unselected waste
Can be fatal to you
Use responsibly!

(thanks Constantin from oitzarisme for the translation)

Repower Wall: What’s Your New Year’s Resolution?

The Copenhagen debacle wasn’t the end. It seems that a lot of climate change activists reload their batteries in the fight against global warming.
The image above is the Repower Wall from Repower America, an inititiave from the Alliance for Climate Protection and the Climate Protection Action Fund. In just the last two months of 2009, more than 50,000 people have posted to the Repower Wall.

Submitting is easy, just upload a photo or your YouTube video and tell what your New Year’s resolution is.

6.8 billion people, One Voice II #COP15

A few days ago I posted three print ads from Hopenhagen.
Renowned photographer John Clang teams up with Hopenhagen in a stop motion short to bring awareness to the United Nations’ climate change conference in Copenhagen.

6.8 billion people, One Voice #COP15

Another campaign made for what we see now as the debacle of Copenhagen. It’s from the wonderful initiative Hopenhagen.
I guess the people from Hopenhagen are shocked themselves because the last news update at hopenhagen.org is from Dec 17.

“6.8 billion people. One Voice.
Together we can fight climate change. Join the movement at Hopenhagen.org”

An extraordinary battle of life and death

Three retro movie style posters for UNEP (United Nations Environment Programme) / CMS (Conservation of Migratory Species).

“Alle zwölf Minuten wird eine Tierart ausgerottet. Unterstützen Sie uns im Kampf gegen das Artensterben.”
“Every twelve minutes one species is extinct. Support us in the fight against biodiversity loss.”

The Climatrix #COP15

This parody ad from Avaaz, was published today in the “Green New Deal” supplement in the Financial Times. A quarter page ad on the front page depicts Barack Obama, Angela Merkel and Yukio Hatoyama in shiny black outfits and dark sunglasses, posing the question “What is the CliMatrix?” and inviting readers to turn to the back page to find out.

On the back page we see the three leaders again with instructions that they “take the green pill”—$200 billion to “fund the fight to save the world.”

“This is the week.
Embrace your destiny.
Save the future.”

Design is by CEDC who also made the parody published at Halloween.

Please help the world - COP15 opening film

In case you missed it, this is the COP15 opening film broadcasted all over the world during the opening ceremony in Copenhagen.
Solving the climate crisis seems to fit in a Hollywood style film trailer. And when all leaders from the western world agree with each other, when CNN is organizing a big debate with YouTube on December 15 the climate crisis will be ended soon.

COP15 Behind the Scenes: The making of the COP15 cultural opening ceremony film:

The Story of Cap & Trade

Remember The Story of Stuff, the very successful viral about our production and consumption patterns? The follow-up just arrived: The Story of Cap & Trade.

The Story of Cap & Trade is the first in a series of six short films the Story of Stuff Project is releasing over the coming year with Free Range Studios and more than a dozen of the world’s leading sustainability organizations.
The Story of Cap & Trade takes a provocative but humorous look at cap and trade, the leading climate solution under consideration in Copenhagen and on Capitol Hill. Employing the same urgent honesty that made The Story of Stuff so successful—and flash animation that makes it clear who wins and who loses—The Story of Cap & Trade points to the ‘devils in the details’ in current cap and trade proposals: free permits to big polluters, fake carbon offsets and, most importantly, distraction from the significant tasks at hand in tackling the climate crisis.

“The Story of Cap & Trade helps viewers understand what’s on offer from world leaders and argues that we can and must do better,” said Annie Leonard, Director of the Story of Stuff Project. “We’re releasing the film now, in the run-up to Copenhagen, to ensure that Americans and others clearly understand the solutions on the table and to inspire them to push our leaders for real solutions to climate change.”

The Price of Oyster in 2050: 350 parts per million #COP15

Oceana, an international ocean conservation group, launched a new six-figure advertising campaign on December 1, designed to influence policy makers arriving in Copenhagen for the United Nations Climate Change Conference (COP 15).
The advertising campaign highlight the need to reduce carbon dioxide emissions to 350 parts per million (ppm) to avert a mass extinction of corals and likely declines in the countless marine species that depend upon them, this century.

“With emissions already at 385 ppm,” said Jacqueline Savitz, senior campaign director with Oceana, “we want to be clear about what is required to save an important source of food, income and recreation for the world’s population.”

Savitz explained, “Oceana’s goal is to highlight what’s at stake if we fail to achieve major carbon reductions through an agreement at Copenhagen.  We hope these ads will remind policy-makers that climate change will severely alter the oceans, which will affect all of us, jeopardizing some of our favorite meals and seaside activities, among other things. It’s about whether we will have healthy oceans and ocean-based economies 40 years from now – or whether we will say goodbye to treats like lobster and oysters in our lifetime.”

The message will be delivered via posters at Copenhagen International Airport, ads on subway trains running between the airport, downtown Copenhagen and the Bella Center (the central conference location), films displayed on subway station platforms, and a jumbo board strategically located along the main highway headed toward the conference site. Advertising designs were executed by UK-based agency Propaganda.

I’m sorry, we could have stopped catastrophic climate change #COP15

Next monday, dec 7, the COP15 United Nations Climate Change Conference finally start in Copenhagen. All visitors who came by aeroplane (...) will see these billboards at the Copenhagen Airport. They campaign from Greenpeace shows our world leaders in 2020.
The leaders: Sarkozy (FR), Merkel (Ger), Obama (USA), Tusk (PO), Lula (Br), Zapatero (Es), Brown (UK) and Harper (Can). See them all after the break.

Don’t let them say like on these billboards “I’m sorry, we could have stopped catastrophic climate change… We didn’t”.

Carbon Fighters

Very unusual artwork from France for the Carbon Fighters.
Carbon Fighters intends to be “the first worldwide community to fight Carbon in a creative and playful way in the business environment”.
This plan created by \MAP (TBWA\FRANCE) aims to raise awareness of useless carbon emissions among employees through a creative campaign supporting one idea: reducing carbon footprint does not have be a constraint but instead a game and a personal commitment.

While explaining what are the simple acts of everyday life that reduce carbon emissions, the press campaign also invites to join the Carbon Fighters community on the Web site carbonfighters.org. There, Carbon Fighters can share experiences, and also order the communication package and implement the action within their company.

Tck Tck Tck

TckTckTck is an open source activism project of the Global Campaign for Climate Action (GCCA) which is encouraging a “fair, ambitious and binding climate change agreement” at the Copenhagen Climate Summit on December 9th. As part of the campaign a remake of the Midnight Oil song “Beds Are Burning” recorded by over 60 artists and celebrities, and re-written by Midnight Oil themselves has been released. The song is available as a free download HERE.

Your flight has an impact

A new shocking PSA from Plane Stupid. Plane Stupid is a network of grassroots groups that take non violent direct action against aviation expansion.
Brief: “We wanted to confront people with the impact that short-haul flights have on the climate. We used Polar Bears because they’re a well understood symbol of the effect that climate change is having on the natural world.”

Yes I get it. The message comes in loud and clear. And artistically it is very creative.
But does agency Mother London think about the impact of this PSA? The first seconds watching it I was thinking about 9/11. And what will animal rights activists think about it?
The PSA shows a kind of violent imagery that makes people tune out to avoid it.

I’m sure that this video will generate a lot of discussion but will it be about climate change or the video itself?
What is your opinion?

The naked truth about the F-word and climate

F-gases, or HFCs, are the super greenhouse gases that cool our drinks, our cars, and our buildings. They have a bigger effect on our climate than carbon dioxide and they are a growing threat. Sign the petition from Greenpeace to phase them out by 2020.

If you give 1 to us, there will be nothing for them

Most people that destroy the environment know that they are doing the wrong thing, however, their desire to accumulate wealth often overpowers their sense of right and wrong. All they see is money. They are so blinded by the prospect of getting rich that they fail to notice that they are destroying their lives as well.
Greenpeace doesn’t need the amount of money the greedy businessmen dream of, only the tiniest fraction of it. If you donate just one euro via SMS to Greenpeace Romania, they promise to fend off the attackers of the environment, until, one day, they will stop seeing value in the destruction and start seeing value in preservation.

Agency Scala JWT Bucharest campaign focuses on the simple game of 1 and 0. If you take away the 1 from 1.000.000.000. you will be left with 000.000.000., which amounts to… nothing. It’s a way to find optimism in a disproportionate battle between the defenders of the environment and their foes.
You can fight for the future on your own, but if you support Greenpeace you may do a better job.

37 ways for a better world

Overview of 37 innovation principles and inspiring examples for a better world. Made by Marc Heleven from New shoes today, a ídea factory based in Belgium.

New shoes today is a growing number of soulmates in business who give support to people and organisations on their road to creation, innovation and change. Together with clients they take on 21st century challenges. Their values: open - drive - unity - fun - care - today.

The transcript of the slideshare presentation with all links can be found here.

Love Letters to the Future #COP15

#COP15 strikes again. Love is the message, not only for the world we live now but also towards our children in the future. Make a Love Letter to the Future.
The project with this name Love Letters to the Future, produced by production company Xenophile Media in Toronto, is designed to raise awareness about climate change.

The project’s goal is to collect a critical mass of love letters and present them to the world at a live event during the UN Climate Change Conference in Copenhagen in mid-December. Throughout the event, a selection of the messages will be projected on a huge screen and read out by a celebrity.

A time capsule being built in Toronto will preserve the 100 best messages uploaded to loveletterstothefuture.com, as voted on by the public. It will be sealed in December, to be re-opened on December 13, 2109.

The Ministry of Cool #COP15

Another campaign on the road to Copenhagen. Six members of the Dutch government as The Ministry of Cool singing We beat the heat! Starring Jacqueline Cramer, Camiel Eurlings, Gerda Verburg, Maria Van der Hoeven, Wouter Bos and at the end the moonwalk with prime minster Jan Peter Balkenende.

The Ministry of Cool is a campaign from the Dutch Milieudefensie (Environmental Defense).

Recycled billboard

This is a recycled billboard to announce the opening of the first environmentally responsible Leroy Merlin (home center) in Brazil.
Placed at Niteroi, Rio de Janeiro, Leroy Merlin was builded with sustainable materials and products. The store reuses 50% of it’s water and decreased 14% of energy consumption comparing to other stores.

The store sells eco-friendly products as well. And to announce this new approach, recycled pieces of wood are used on the building of the store to make a billboard.
Tagline: “The new Leroy Merlin. So environmental friendly that even the used building material became a billboard.”

New Greenpeace petition tool calls for ‘pact’ package in Copenhagen #COP15

The Greenpeace way of campaigning on the road to Copenhagen. From the campaign website Virtual Cardboard Care Packages are being sent from all around the world with clever messages demanding polticians deliver a pact to act on climate change.
The best slogan is going to be put on a banner and displayed at the Copenhagen summit. Visitors can vote for their favorites in the gallery. Many of the submitted characters are going to be marching across a jumbo video screen as well, reminding delegates that the whole world is watching.

Crush Global Warming

Crush Global Warming is a personalized, viral hip-hop video aimed at encouraging young people to declare their independence from fossil fuels. Free Range Studios created this video for the Alliance for Climate Education.
Visitors can use Facebook to make friends the star of the video. The friends’ pics actually appear in the video – on cell phones, billboards, TV and more. (there’s a non-Facebook version too.)

ACE is dedicated to educating America’s high school students about the science behind climate change and inspiring them to do something about it—while having fun along the way.

Crush Global Warming is all about going green with style – and declaring energy independence. It supports ACE’s Declaration of Independence from Fossil Fuels, which was written by 15-year-old Alec Loorz (see third video) to help youth raise their voice against climate change.

TubePetition #COP15

More creative work on the road to the Copenhagen COP15 summit, the most important climate change conference in a decade.
In order to promote global climate change awareness, Tel Aviv based agency Mizbala created the TubePetition. Powered by Youtube’s shared annotations technology, it is the first petition inside a Youtube video that literally allows users to sign it and raise their voice.

“Now is the time to raise your voice. One Earth, One voice.”

Moms Against Climate Change #COP15

In December, at the United Nations Climate Change Summit in Copenhagen, world leaders will come together to discuss this issue, and Canadians want results. zig joined with Environmental Defence, ForestEthics and hundreds of volunteers to produce this film, and the web site that goes with it, to inspire grassroots action from Canadian parents.

The effects of climate change are going to be very real within the lifetime of the current generation of children, and if our kids knew the facts, they would act. On the web site, people can upload their kids photos to be included in a projection that will appear on Canadian Prime Minister Stephen Harper¹s route to work leading up to the conference to remind him who he¹s representing in Copenhagen.

Use this halloween to avert real-life climate horror #COP15

Avaaz took out an advertisement timed to coincide with a summit of EU leaders to try to push for support of a climate finance package and set the stage for Copenhagen in December. The proximity of the summit to Halloween lent itself to this concept.
The ad, made by CEDC, was published in the thursday’s international edition of the Financial Times.

Pictured (left to right): Donald Tusk (as Frankenstein), Nicolas Sarkozy (as Dracula), Angela Merkel (as a skeleton) and Gordon Brown (as a sorcerer). The text of the advertisement is below.

“Brown, Merkel, Sarkozy and Tusk: don’t be monsters. Use this halloween to avert real-life climate horror.”