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Saddle Blossoms: The exhibition of bicycles’ abandoned time

Posted by Marc van Gurp | 27-07-2014 22:20 | Category: Environment

Saddle Blossoms: The exhibition of bicycles' abandoned time

In Tokyo, over 2 million bikes are disposed on the streets every year, but the problem has remained widely unnoticed. With COGOO, an organization aiming to create cleaner cities, agency TBWA\HAKUHODO transformed bicycle-parking lots with abandoned bikes into art galleries displaying SADDLE BLOSSOMS: A Beautiful Solution to an Ugly Problem.

The agency collected dozens of abandoned bikes and recycled the saddles into planters to be used as an unforeseen new medium. They got support from botanical experts to plant special seeds that grow fast. The plants left outdoors grew under the different weather, and in just a few weeks, abandoned bikes became art objects.
They promoted the art through posters, OR codes and a website.

In just 1 month, the exhibition helped reduce 40% of abandoned bikes in the area, which in actual numbers meant about 12,000 bikes.

Hat tip Jeroen Talens.

Case video:



Advertiser:
COGOO
Agency:
TBWA\HAKUHODO

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Condoms ask humans to wrap up for endangered species

Posted by Tom Megginson | 24-07-2014 16:00 | Category: Environment

The Center for Biological Diversity: Condoms ask humans to wrap up for endangered species.

The Center for Biological Diversity explains how condoms can save wildlife:

The Earth’s population now tops 7 billion people. The rapid growth of our human population is pushing other species off the planet in what most scientists are calling the sixth mass extinction crisis. Yet this population explosion is too often ignored by the public, the media and even the environmental movement, while it continues to drive all the major environmental problems that plague our planet — including climate change, habitat loss, ocean acidification and resource depletion.

The Center has been distributing Endangered Species Condoms since 2009, using the cute, rhyming slogans and cool illustrations from Roger Pete to remind people at concerts, bars, universities, spiritual group meetings, farmers’ markets and local events around the United States.

While I doubt the condoms themselves get used much, the artwork makes a fine collector’s item. And for a longterm awareness campaign, having people hold on to the “literature” (and show it to their friends) is a pretty great result.

See the rest of the 2014 collection below. To learn more about the project, visit their campaign site.



Advertiser:
The Center for Biological Diversity
Source:
The Finch & Pea

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You eat what you dump

Posted by Marc van Gurp | 2-07-2014 21:45 | Category: Environment

Surfrider Foundation: When we pollute the ocean, we pollute ourselves.

Three gorgeous ads from the Surfrider Foundation about the fact that when we pollute the ocean we pollute ourselves.
Illustrator: Pieter van Eenoge.



Advertiser:
Surfrider Foundation Europe
Agency:
Y&R, Amsterdam, Netherlands / Y&R, Paris, France
Source:
Ads of the World

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The Scottish Government wants you to share your dirty little secrets

Posted by Marc van Gurp | 18-06-2014 10:45 | Category: Environment, Government

The Scottish Government wants you to share your dirty little secrets in this littering campaign.

This new campaign from the Scottish Government exposes the shame of Scotland’s dirtiest little secret of all…littering.  A very funny campaign with authentic lead actors who speak the beautiful Scots tongue that outsiders barely understand. Play the video’s just a couple of times and it will all be much clearer.

Some of our wee flaws come along including the dirtiest secrets. And the Scottish Government wants to beat some of the filthy ones.

The campaign is running across online, cinema, TV, outdoor and all social media channels including Spotify and primarily targeted at 16-24 year olds. There’s even an interactive booth that will be touring the country to encourage them to share their dirty little secrets.



Advertiser:
Greener Scotland
Agency:
The Leith Agency

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Luckily we have a postcard from David’s Deer. And the Moscow Zoo.

Posted by Marc van Gurp | 30-05-2014 18:00 | Category: Animal rights, Environment

Moscow Zoo: David’s Deer Extinct in the Wild

We believe that a zoo is not the most suitable environment for an animal. They live in captivity and suffer. But there are animals that no longer exist in the wild, only in zoos.

Agency TWIGA Moscow made a special postcard to celebrate Moscow Zoo’s 150 anniversary, and to remind us of the important role of zoos.
It is a postcard with a special visual effect: it consists of two overlapping parts, and David’s Deer is only visible when it is placed on the right way on each other.
The cards were for sale in the Zoo kiosk and within a week the entire edition was sold. The proceeds go to a special fund, which is used for the return of David Deer in the wild.

“You cannot see it in the wild anymore. The deer could be seen only behind the zoo’s bars. Help us to preserve it or it might disappear completely.”



Advertiser:
Moscow Zoo
Agency:
TWIGA Communication Group

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European Elections: Vote Panda #EP2014

Posted by Marc van Gurp | 21-05-2014 16:30 | Category: Environment, Politics

European Elections: Vote Panda

This topical campaign video from WWF International is about the European Elections May 22-25.
They ask voters to make sure the candidates have signed the WWF’s pledge and committed to create a new Europe for the planet.

“European Elections 2014 - If you care, they will care.”



Agency:
Old Continent

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A paper city to tell about energy efficiency

Posted by Marc van Gurp | 18-05-2014 22:30 | Category: Environment

Energiaklub and BEE Environmental Communication: A paper city to tell about energy efficiency.

‘Energy efficiency house renovations’ is not the sexiest topic. But it is very important in the battle against climate change. Moreover, it can save money. Hungarian agency BEE made a campaign video about it. And it looks like they’ve had a lot of fun making it.

Instead of the overused animation techniques or info-video styles, they built a 3D mock-up city entirely from paper. They created more than 120 small paper houses, cutting out more than 2000 tiny windows and doors. The video features not only houses, but also a paper pig, cars, a bus stop, solar panels, and even a bathtub, sink and a paper-painting.

The video emphasizes through simple messaging, how different actions can help not just in reducing CO2 emissions, but also for families to cut their energy costs.
The project was completed with their main partner Energiaklub.



Agency:
BEE Environmental Communication

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Tree? Not a Tree? Street campaign targets Non-tree huggers in New York

Posted by Marc van Gurp | 14-05-2014 21:30 | Category: Environment

The New York Restoration Project aims to enlist New Yorkers, particularly non-tree huggers, as volunteers in its MillionTreesNYC initiative, to plant one million new trees by 2017. For that they launched a new campaign titled ‘Not a Tree’.

Hang tags will be placed on such easily confused, upstanding urban flora as streetlights, steam funnels and fire hydrants, helpfully labeling them “Not a Tree.” Smaller text reads: “There aren’t enough trees in the city. Let’s change that,” with a NotATree URL and a hashtag for more information. The hang tags will go across all five districts, especially in low-tree/high-traffic neighborhoods.

‘Yes, a Tree tags will also be used. Their text reads, “Thank you. This is exactly what our city needs.” On the tags’ backs are tree species, planter, caretaker, and care tips.

The campaign also includes TV, radio, print, outdoor, digital and social.

Related post:
- The Bag Snaggers

Tree? Not a Tree? Street campaign targets Non-tree huggers in New York



Advertiser:
New York Restoration Project
Agency:
Tierney, Philadelphia

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Powerful Animation: Destroying the Planet, and Ourself.

Posted by Marc van Gurp | 8-05-2014 22:00 | Category: Environment

CEMDA (Centro Mexicano de Derecho Ambiental): Powerful Animation: Destroying the Planet, and Ourself.

This powerful animation from Mexico is about the downward spiral where the consequences of our actions are our own doom.
It’s made by Publicis México and Cluster Studio for CEMDA (Centro Mexicano de Derecho Ambiental).

CEMDA is an initiative of a group of Mexican attorneys interested in the development, effective implementation and improvement of environmental law for the protection of the environment and natural resources of Mexico.



Advertiser:
CEMDA (Centro Mexicano de Derecho Ambiental)
Source:
Fubiz

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Google Street View with the World Under Water [update]

Posted by Marc van Gurp | 6-05-2014 18:00 | Category: Environment

Google Street View with the World Under Water

It’s what every child learns in my country. What happens when the levees break? It’s because I live in the country of Hans Brinker.
The forces of Hans, however, will not be infinite. Because he can’t fight climate change on his own.

To make visible what our world look like in around one hundred years is now possible with this new project from Carbon Story.
The idea of project is inspired by the United Nations World Environment Day (5 June 2014) slogan ‘Raise your voice, not the sea levels’

The organisation is a new crowdfunding platform to stop climate change. Their new digital experience at WorldUnderWater.org uses Web GL and Google Street View to give people the chance to search, explore and share any location submerged in water. The creation is done by BBDO and Proximity Singapore.
Carbon Story: “it really hits home the fact that climate change caused by rising sea levels doesn’t just affect coastline dwellers – we’re all at risk.”



Advertiser:
Carbon Story

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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