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“Save Our Waters”  animates indigenous resistance to Canadian pipelines

Posted by Tom Megginson | 7-12-2014 15:07 | Category: Environment

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The Enbridge Northern Gateway Pipelines project is a plan transport diluted bitumen from Canada’s Athabasca oil sands to a Pacific port at Kitimat, BC, for transportation to the Asian markets by tanker ships. The project is opposed by many environmental and citizen groups, as well as First Nations (Native Canadian) groups along its path. The concerns include threats to fresh water and other environments from spills, as well as the risks of introducing tanker traffic to new coastal waters.

Among the outspoken First Nations are the Haida people living on the Haida Gwaii (also known as the Queen Charlotte Islands). The Haidawood collective, an arts group that makes stop-animation videos using their people’s well-know artistic wood carving and painting styles to celebrate Haida culture and language, have released “Haida Raid 3: Save Our Waters” to gather support for their cause.



Advertiser:
Haidawood collective
Agency:
Haidawood collective
Source:
CBC

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Positive affirmation. Simple and beautiful.

Posted by Reuben Turner | 29-10-2014 21:58 | Category: Activism, Environment

Climate action organisation 10:10 published this tonight. #ItsHappening is a wonderful compendium of solutions to climate change, happening now all over the world. A wonderful piece of positive affirmation that reminds us that change is possible.

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I’ve often commented that while progressive causes get caught up in numbers, our opponents are simply better at telling stories that stick. This is a great piece of content that proves we have the stories too—and inspires us to do more. Please do check it out.

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Advertiser:
10:10

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In Brazil they save water with silicon

Posted by Marc van Gurp | 27-10-2014 20:40 | Category: Environment

In Brazil they save water with silicon: #NoRainNoWashing - The Nature Conservancy #NaoChoveNaoLavo

São Paulo in Brazil suffers from the worst water shortage in history. Water is not rationed but there is now a campaign to ask motorists not to wash their cars during the drought. That’s not a bad call in a city of 7 million cars because washing a car takes about 500 liters of water.
And what do you do as an advertising agency for such a campaign? Pulling the sexist drawer full of blondes, silicone and dingy males.

Even environmental issues can be solved the sexist way.



Advertiser:
The Nature Conservancy and Sao Paulo
Agency:
Agência Africa

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Wear It Pink - Look Good. Do Good

Posted by Tatjana Vukic | 18-10-2014 08:22 | Category: Environment, Health, Pinkverts, Women's Issues

Campaign by Media agency Carat for breast cancer fundraising initiative ‘Wear It Pink’ started yesterday. Campaign videos are running across cinema, social media and out of home channels during Breast Cancer Awareness Month.

Carat used the Genero platform to put out a brief to a global creative community of over 300,000 filmmakers to create pieces of cost-effective, high quality, shareable video content. The video content , either 25 seconds or 55 seconds, based on the themes “look good, do good” or “bored with beige” is promoting the ‘Wear It Pink’ campaign which encourages the public to wear pink and make donations during October.

47 films were shortlisted and Wear It Pink selected four finalists to feature across all media platforms.
It’s the first crowd-sourced, cost-effective, video creative campaign of its kind in the UK.

Cabinet created “Animation of a flying pink elephant”, which shows an elephant painted in pink, stepping off a cliff and flying.

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Advertiser:
wear it pink
Agency:
Carat
Source:
campaignlive.co.uk

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Drop a brick in the toilet to save water - one flush at a time

Posted by Marc van Gurp | 15-10-2014 14:40 | Category: Environment

Drop a brick in the toilet to save water - one flush at a time.

Saving flush water with a brick is not new but not well known. It is an easy implementation, place something in the cistern of your toilet which replaces a part of the water.
Now there is a new project to promote this water saving solution: Drop-A-Brick, a collaboration between individuals in San Francisco’s advertising, design and manufacturing industries. And they do so in a very funny way.

Putting the Drop-A-Brick in the water tank of your toilet displaces around 0.4 gallons of water. If every toilet in California had a brick in the tank it would save 67 million gallons of water per day. The brick is made from natural rubber and it’s filled with non-toxic hydro gel powder.

The project is currently in crowd funding status.




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Pink fracking drill bits… for the cure?  #pinkverts

Posted by Tom Megginson | 9-10-2014 16:23 | Category: Environment, Health, Pinkverts, Women's Issues

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In the years following the rise of the #pinkewashing meme, campaigns like Breast Cancer Action’s Think Before You Pink, movies like Pink Ribbons, Inc., and the various PR nightmares at Susan G. Komen for the Cure, you’d think that this kind of thing would be over. But it’s not.



Advertiser:
Baker-Hughes
Source:
The Ethical Adman

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Kevin Spacey has spoken: I’m the rainforest

Posted by Marc van Gurp | 8-10-2014 16:00 | Category: Environment

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“Nature doesn’t need people. People need nature.” The message is simple, the execution is overwhelming.

It’s is the new campaign from Conservative International about the future of our planet. Nature Is Speaking aims to raise awareness that people need nature in order to survive. It contains seven short films voiced by celebs including Penélope Cruz, Harrison Ford, Edward Norton, Robert Redford, Julia Roberts, Ian Somerhalder and Kevin Spacey.

In the series, Nature reveals serious misgivings about the way humans are treating the Earth from the viewpoint of a cast of characters — from Mother Nature to The Ocean and The Rainforest.

Conservation International worked with the Audience Behavior Lab (ABL), a division of TBWA\Media Arts Lab, to create the campaign under the creative direction of TBWA\MAL Chairman, Lee Clow.

“We thought the idea of giving nature a voice, nature having been around billions of years longer than humans, might make it clear to all of us that the planet will evolve with or without humans. It’s our choice,” said Clow.



Advertiser:
Conservative International
Agency:
TBWA\Media Arts Lab

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What do our future cities need?

Posted by Marc van Gurp | 6-10-2014 20:00 | Category: Environment

RE-SEEties: Cities of the Future.

This is final video of the two-year long South-East European project RE-SEEties. The project was about addressing the problem of inefficient resource use in cities. The goal was, and still is, to help municipalities develop integrated waste-and-energy solutions, in order to create resource efficient urban communities.

The clever idea behind the project is the local approach. Currently 50% of the world’s population lives in cities. By 2050 this wil increase to 75%. Local solutions can be quite different.
The project website now offers city-planning advice and free materials for other municipalities.

Gyula Gábor Tóth from BEE Environmental Communication: “Usually when a big project like this ends it comes up with a final brochure - that nobody reads. So we convinced the communication leader of the project to produce a stylish video to promote the results and spread the message of the future cities.”

The video was completed on behalf of the RE-SEEties program, with the BEE’s main partner Energiaklub.



Agency:
BEE Environmental Communication

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I dare you not to spend time staring at this WWF ad

Posted by Tom Megginson | 17-09-2014 13:11 | Category: Environment

World Wildlife Foundation. In case you haven't noticed, the lynx is back.

The headline is, “In case you haven’t noticed, the lynx is back.” Click the image to see it full size (might be difficult on a smartphone).



Advertiser:
World Wildlife Foundation
Agency:
Ogilvy (Sofia, Bulgaria)
Source:
Ads Of The World

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EU-wide bodypaint action for a ban on deep-sea bottom trawling

Posted by Marc van Gurp | 12-09-2014 20:00 | Category: Animal rights, Environment

EU-wide bodypaint action for a ban on deep-sea bottom trawling.

Marine conservation non-profit BLOOM teamed up with LUSH this week to draw public attention to the plight of the remote deep waters of Europe. All LUSH shops across Europe host a campaign from 8 to 14 September about the destruction caused by deep-sea bottom trawling and to ask European governments to support a ban. You can sign the petition here.

European Fisheries Ministers are currently discussing the reform of the EU deep-sea fishing regulation, in particular the proposed prohibition of the most destructive fishing gear: deep-sea bottom trawling.

On September 10th, a live performance of body painting deep-sea creatures was done in flagship LUSH stores across Europe to symbolize the diversity of deep-sea life and its vulnerability to destruction.

LUSH operates a strict policy against animal testing and supports fair trade and community initiatives around the world. This is what they did in 2008 with the Sea Shepherd Conservation Society in a anti-shark-finning campaign.

See all our body painting posts from our archive here.

Above: © Frej Thoren / Lam Hoang, Goteborg Sweden
Below: campaign video



Advertiser:
Bloom

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