Onstuimig

How you use your light bulbs is up to you

Posted by Marc van Gurp | 15-01-2014 13:00 | Category: Environment

Sortere: How you use your lightbulbs is up to you

A funny campaign from Norway about recycling.

How you use your light bulbs is up to you.
Where you throw them away concerns us all.
Remember to sort your waste.

The call is to visit the website. Where you can find all sorts of tips and a map with collection points.

Not a single critical word about energy conservation. That is remarkable.




Read more | Post comment (0)

Hacking Disney

Posted by Marc van Gurp | 5-01-2014 21:00 | Category: Animal rights, Environment

Hacking Disney's classic The Lion King

This is the work of animation studio Studio Smack. It’s their view on the link between human behavior and environmental issues.
They ‘hacked’ Disney’s classic The Lion King and removed all animals from the movie’s title sequence. Leaving us with the beautiful yet oppressive backgrounds of the African savanna. This work was commissioned by Greenpeace and is currently part of their online magazine GPM.




Read more | Post comment (2)

Insightful photographic project to protect the ocean

Posted by Simon Beyrand | 12-12-2013 17:55 | Category: Environment

image

Art is a powerful weapon to raise awareness. In that spirit, Fishlove was set up in 2009 to stop the industrial destruction of the deep ocean. They since released 3 collections of nude celebrities posing lovingly with fish, giving a strong and insightful message: we are nature ; if we destroy the ocean, we destroy ourselves. After the break, discover the latest collection (2013), by the French photographer Denis Rouvre.



Advertiser:
Fishlove
Source:
My Modern Met

Read more | 13 x print | Post comment (0)

Is this Santa’s final broadcast?

Posted by Marc van Gurp | 4-12-2013 22:15 | Category: Environment

Greenpeace. Is this Santa's final broadcast?

Santa loves the North Pole. Could this be Santa’s final broadcast?




Read more | Post comment (0)

10 Amazing swipes for good

Posted by Marc van Gurp | 26-11-2013 19:20 | Category: Animal rights, Environment, Fundraising, Human rights, Religion, Road safety

El Colombiano Don’t use your phone while you drive

Nice newspaper ads from earlier this year. They are from the Colombian newspaper El Colombiano.
‘Don’t use your phone while you drive.’

And it’s a nice one for Joe La Pompe too. Because it’s done before.

See more amazing swipes after the break.




Read more | 6 x video | 3 x print | Post comment (0)

Toilets and long copy are BFFs #ToiletDay

Posted by Marc van Gurp | 20-11-2013 19:00 | Category: Environment

World Toilet Day Denver Water Long Copy

Sanitation is more than a third world problem. It’s not just about the lack of toilets.
That’s what this topical outdoor ad from Denver Water is about.

Sukle Advertersing who made this long copy bus shelter ads:

Seeing as how today is world toilet day, it’s a fitting time to unveil some new work. The assignment was to raise awareness that Denver Water is offering $75 rebates to encourage people to switch to high-efficiency toilets.

To make sure people actually read them, Sukle installed toilets right in front of the ads.

More about the Denver Water campaigns from Sukle:
- Interview: Mike Sukle about 9 years campaigning for Denver Water



Advertiser:
Denver Water
Agency:
Sukle Advertising & Design
Source:
Denver Egotist

Read more | 3 x other | Post comment (0)

A Whale of a Spot. A Whale of Miscommunication.

Posted by Marc van Gurp | 13-11-2013 23:00 | Category: Animal rights, Environment

Whale and Dolphin Conservation - Safe and Free

Whale and Dolphin Conservation - Safe and Free

It’s a beautiful animation this video from the Whale and Dolphin Conservation (WDC). But it is also a strange and confusing message.
An unusual sight: the graceful form of an enormous humpback whale, gliding between the trees and erupting through the leafy canopy. And my first question was: is it about whale conservation or global warming?
Even the tagline at the end doesn’t give the answer.

The production company website tells us more:
“Our goal is to be always working on something different, something surprising – to be open to all clients at all times for all ideas, and Safe and Free is yet another example of the sort of thing we are capable of when we throw our resources into it,”
“By taking the whale out of its cavernous ocean environment, we created this surrealist moment that put these animals’ true size in context, prompting the viewer to think about them in an entirely new way,”

And there is more to complain about. The video isn’t on the WDC website. Nor on their YouTube channel and Facebook page. A waste of creative effort.



Advertiser:
Whale and Dolphin Conservation

Read more | Post comment (0)

We will clean up the forest thanks to this weird posters

Posted by Marc van Gurp | 31-10-2013 21:00 | Category: Environment

WWF and the Bulgarian Globul Green: Don't create new species.

The typography is terrible. The drawing style is old-fashioned. And still these are beautiful posters.
It’s the message that clearly arrive. That’s all what matters isn’t it?

It’s from collaboration between WWF and the Bulgarian Globul Green. Aim is cleaning-up and conserving 11 of the Bulgarian nature parks.

“Don’t create new species.
Discover the natural diversity of animal and plant species and preserve wildlife by participating in the annual cleaning of the nature parks in Bulgaria.”



Advertiser:
Globul Green
Agency:
Ogilvy & Mather, Sofia, Bulgaria
Source:
Ads of the World

Read more | 4 x print | Post comment (0)

These anti-Canada posters appearing in the United States are the work of a Canadian

Posted by Tom Megginson | 22-10-2013 19:50 | Category: Environment

image

The poster above is just one of a series that has been mysteriously appearing in Washington DC.

They’re the work of Franke James, a Canadian activist author and artist.

She calls it an “anti-tarsands art show,” and it features some pretty harsh imagery, including a cartoon of Canada’s Prime Minister as a flasher.

“Canadians’ right to free expression is being quietly eroded by a pro-oil government insistent on promoting tar sands and silencing anyone who might interfere with those plans,” said Franke James in her press release. “Rather than the friendly neighbor to the north, Canada has become the dirty old man.”

Ms. James has bought transit shelter ad space, and her posters will run through November at 7th & Pennsylvania NW, 10th & Pennsylvania NW, 8th & Pennsylvania SE, 7th & Constitution NW, and 15th & Constitution NW.

See all the posters below:



Advertiser:
OhNoCanada.com
Agency:
Franke James
Source:
o.Canada.com

Read more | 6 x print | Post comment (19)

Environmentalists launch different kind of cola war

Posted by Tom Megginson | 15-10-2013 16:09 | Category: Environment

Athabasca oil sands Tastes Like Tarsands

The Sierra Club and ForestEthics have teamed up to try to put pressure on North America’s two largest soft drink manufacturers to stop using fuel derived from the Athabasca oil sands (AKA “Tar Sands”) to run their massive fleets of delivery vehicles:



Advertiser:
Sierra Club/ForestEthics
Source:
Sierra Club (via Twitter)

Read more | 1 x video | Post comment (0)




Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.











From the archive: This cancer-fighting warrior wears a pink tutu

This cancer-fighting warrior wears a pink tutu

Read more


image of a graduation cap

Recent in Academy


Is this eating disorder ad too sexy?

It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin. When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse…
Read more

Book review: Hidden Persuasion

33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio.  We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first question. And we often judge a campaign based on professional principles…
Read more




Osocio on Twitter



Osocio on Pinterest



Search the non-profit web

Search through Osocio selected websites about social advertising, marketing, fundraising, ngo's and other on topic resources.

News aggregated from our favourite blogs



About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)