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Luckily we have a postcard from David’s Deer. And the Moscow Zoo.

Posted by Marc van Gurp | 30-05-2014 18:00 | Category: Animal rights, Environment

Moscow Zoo: David’s Deer Extinct in the Wild

We believe that a zoo is not the most suitable environment for an animal. They live in captivity and suffer. But there are animals that no longer exist in the wild, only in zoos.

Agency TWIGA Moscow made a special postcard to celebrate Moscow Zoo’s 150 anniversary, and to remind us of the important role of zoos.
It is a postcard with a special visual effect: it consists of two overlapping parts, and David’s Deer is only visible when it is placed on the right way on each other.
The cards were for sale in the Zoo kiosk and within a week the entire edition was sold. The proceeds go to a special fund, which is used for the return of David Deer in the wild.

“You cannot see it in the wild anymore. The deer could be seen only behind the zoo’s bars. Help us to preserve it or it might disappear completely.”

Moscow Zoo
TWIGA Communication Group

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European Elections: Vote Panda #EP2014

Posted by Marc van Gurp | 21-05-2014 16:30 | Category: Environment, Politics

European Elections: Vote Panda

This topical campaign video from WWF International is about the European Elections May 22-25.
They ask voters to make sure the candidates have signed the WWF’s pledge and committed to create a new Europe for the planet.

“European Elections 2014 - If you care, they will care.”

Old Continent

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A paper city to tell about energy efficiency

Posted by Marc van Gurp | 18-05-2014 22:30 | Category: Environment

Energiaklub and BEE Environmental Communication: A paper city to tell about energy efficiency.

‘Energy efficiency house renovations’ is not the sexiest topic. But it is very important in the battle against climate change. Moreover, it can save money. Hungarian agency BEE made a campaign video about it. And it looks like they’ve had a lot of fun making it.

Instead of the overused animation techniques or info-video styles, they built a 3D mock-up city entirely from paper. They created more than 120 small paper houses, cutting out more than 2000 tiny windows and doors. The video features not only houses, but also a paper pig, cars, a bus stop, solar panels, and even a bathtub, sink and a paper-painting.

The video emphasizes through simple messaging, how different actions can help not just in reducing CO2 emissions, but also for families to cut their energy costs.
The project was completed with their main partner Energiaklub.

BEE Environmental Communication

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Tree? Not a Tree? Street campaign targets Non-tree huggers in New York

Posted by Marc van Gurp | 14-05-2014 21:30 | Category: Environment

The New York Restoration Project aims to enlist New Yorkers, particularly non-tree huggers, as volunteers in its MillionTreesNYC initiative, to plant one million new trees by 2017. For that they launched a new campaign titled ‘Not a Tree’.

Hang tags will be placed on such easily confused, upstanding urban flora as streetlights, steam funnels and fire hydrants, helpfully labeling them “Not a Tree.” Smaller text reads: “There aren’t enough trees in the city. Let’s change that,” with a NotATree URL and a hashtag for more information. The hang tags will go across all five districts, especially in low-tree/high-traffic neighborhoods.

‘Yes, a Tree tags will also be used. Their text reads, “Thank you. This is exactly what our city needs.” On the tags’ backs are tree species, planter, caretaker, and care tips.

The campaign also includes TV, radio, print, outdoor, digital and social.

Related post:
- The Bag Snaggers

Tree? Not a Tree? Street campaign targets Non-tree huggers in New York

New York Restoration Project
Tierney, Philadelphia

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Powerful Animation: Destroying the Planet, and Ourself.

Posted by Marc van Gurp | 8-05-2014 22:00 | Category: Environment

CEMDA (Centro Mexicano de Derecho Ambiental): Powerful Animation: Destroying the Planet, and Ourself.

This powerful animation from Mexico is about the downward spiral where the consequences of our actions are our own doom.
It’s made by Publicis México and Cluster Studio for CEMDA (Centro Mexicano de Derecho Ambiental).

CEMDA is an initiative of a group of Mexican attorneys interested in the development, effective implementation and improvement of environmental law for the protection of the environment and natural resources of Mexico.

CEMDA (Centro Mexicano de Derecho Ambiental)

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Google Street View with the World Under Water [update]

Posted by Marc van Gurp | 6-05-2014 18:00 | Category: Environment

Google Street View with the World Under Water

It’s what every child learns in my country. What happens when the levees break? It’s because I live in the country of Hans Brinker.
The forces of Hans, however, will not be infinite. Because he can’t fight climate change on his own.

To make visible what our world look like in around one hundred years is now possible with this new project from Carbon Story.
The idea of project is inspired by the United Nations World Environment Day (5 June 2014) slogan ‘Raise your voice, not the sea levels’

The organisation is a new crowdfunding platform to stop climate change. Their new digital experience at WorldUnderWater.org uses Web GL and Google Street View to give people the chance to search, explore and share any location submerged in water. The creation is done by BBDO and Proximity Singapore.
Carbon Story: “it really hits home the fact that climate change caused by rising sea levels doesn’t just affect coastline dwellers – we’re all at risk.”

Carbon Story

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Dramatically beautiful music from WWF about the tragedy below sea level

Posted by Marc van Gurp | 24-04-2014 23:00 | Category: Animal rights, Environment, Fundraising

Dramatically beautiful music from WWF about the tragedy below sea level.

The music in this campaign WWF will win lots of prizes. It’s beautiful and dramatic.
It’s used in this new animation about irresponsible and damaging activities like overfishing, pollution and climate change. And how it effects life below sea level.

Seastars is the name of the campaign from WWF-The Netherlands. Become a star of the sea and help is the message.
The song is available in the iTunes Store.

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WWF warns you with Snapchat for the #LastSelfie

Posted by Marc van Gurp | 14-04-2014 22:00 | Category: Environment, Fundraising

WWF Denmark and Turkey on Snapchat: Don't let this be my #Lastselfie.

It is a natural choice to use Snapchat as media channel for environmental organisations. The Brazilian OndAzul did it in a campaign about the disappearing rainforest.
Snapchat is the app where images disappear from the screen in a couple of seconds. Very popular among young people.

WWF Denmark and Turkey use this idea in their new campaign about endangered animals. The image of a polar bear, tiger, gorilla, panda and orangutang is used with the text “Don’t let this be my #LastSelfie”.

WWF ask their community to take a picture from the campaign images with Quick Chat with their phone and send the picture to Snapchat friends. The call to action is included on the image.
Very smart!

See the Turkish version in the video below and at Bigumigu.

41? 29!

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What Greenpeace has learned from BuzzFeed

Posted by Marc van Gurp | 5-03-2014 13:20 | Category: Animal rights, Environment

Greenpeace. The video Procter & Gamble don't want you to see.

‘The video Procter & Gamble don’t want you to see.’ That’s the title of the newest campaign page from Greenpeace. Which is a typical headline that BuzzFeed would use. Such a headline that will seduce you immediately.
You see it more often. Provocative headlines and graphics. So does Greenpeace in the campaign video. A large amount of images on, in this case, deforestation, palm oil and its effects on orang-utans. With a high level of OMGs and WTFs. Because an orangutan is so cute.
Whether I like it or not doesn’t matter. It is just an observation.

More about the campaign here.

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The rainforest is like Snapchat

Posted by Marc van Gurp | 1-03-2014 22:50 | Category: Environment

OndAzul. The rainforest is like Snapchat.

This is the kind of campaign where the media attention around it matters. A campaign image that disappear in 10 seconds from your phone screen isn’t as durable. Fortunately we have the case video.

The Brazilian environmental organisation OndAzul created a profile on popular photo messaging application Snapchat. Users set a time limit for how long recipients can view their Snaps. That’s what OndAzul did with their campaign images.
Their messages show a list of natural resources that are vanishing from Nature. Like the rainforest.

NBS, Brazil

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