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A message liquid as water: Save water, shower with a friend

Posted by Marc van Gurp | 10-08-2014 22:00 | Category: Environment

Envolve Project: Save water, shower with a friend.

Bridge the gap between charitable foundations and younger people is the goal of The Envolve Project. “Using modern imagery for new media that acts as a call to arms for humanitarian and environmental causes” is their statement on Facebook.

These two video’s, flagged with the hashtag #donatewaterproject, is their first attempt.

Above is a simple message: Save water, shower with a friend.
There is another way to save water with a shower. Why not combine these two ideas?




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New Zealand banknotes tell you why you should donate to nature

Posted by Marc van Gurp | 8-08-2014 12:30 | Category: Environment, Fundraising

Forest & Bird: The New Zealand banknotes tell you why you should donate to nature.

This fundraising campaign makes clever use of the images that are on the New Zealand banknotes. Images that are known to every citizen of the country.
The campaign is made for Forest & Bird the conservation organisation in New Zealand. They receive no government funding, relying solely on revenue from membership fees. To encourage new members to join, they wanted people to see for themselves how their membership fee of just $5 can make a big difference – it can literally put an endangered bird back in its natural environment. To target people with higher disposable incomes they also did $10 and $50 versions.

The idea with the banknotes isn’t new. Joe la Pompe has the examples here and here.
For me, the reuse is no problem because of the relevance.

Related Forest & Bird post:
- New Zealand’s rivers, oceans and public conservation land is up for sale



Advertiser:
Forest & Bird
Agency:
Ogilvy & Mather New Zealand

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New Zealand’s rivers, oceans and public conservation land is up for sale

Posted by Marc van Gurp | 5-08-2014 16:00 | Category: Environment, Government

Forest & Bird: New Zealand’s rivers, oceans and public conservation land is up for sale.

Forest & Bird: New Zealand’s rivers, oceans and public conservation land is up for sale.

New Zealand’s rivers, oceans and public conservation land is up for sale to the highest bidder, and Forest & Bird wants to stop it. The New Zealand government is currently selling exploitation rights to 925,200 hectares of conservation and private land, and more than 39 million hectares of ocean, through an international tender process. 

Forest & Bird is a ngo that wanted to bring to the attention of the New Zealand voting public (its election year in New Zealand) that the government had put large amounts of public land and oceans have been put “on the block” for companies to tender for to prospect for minerals, fossil fuels and oil. Also through a large government irrigation subsidy the New Zealand freshwater is also being sold to commercial interests.

Graphic Designer Marie Holdaway made the campaign pro bono in eye-catching, legible and authentic ‘real estate’ billboard designs.

Marie Holdaway: “I’m sure we’re all aware that most real estate signs are more about catching your eye and screaming ‘FOR SALE!!!’ than they are about beautiful pieces of art, so I thought it was important that these billboards mimicked the in-your-face, bold and bright real estate property signs in order for the message to be conveyed strongly.
I designed 11 billboards all up, which are erected throughout New Zealand and photos of them shared on Forest and Bird’s social media accounts, encouraging people to print their own billboards and share them on their social accounts.”

Official campaign video:




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Saddle Blossoms: The exhibition of bicycles’ abandoned time

Posted by Marc van Gurp | 27-07-2014 22:20 | Category: Environment

Saddle Blossoms: The exhibition of bicycles' abandoned time

In Tokyo, over 2 million bikes are disposed on the streets every year, but the problem has remained widely unnoticed. With COGOO, an organization aiming to create cleaner cities, agency TBWA\HAKUHODO transformed bicycle-parking lots with abandoned bikes into art galleries displaying SADDLE BLOSSOMS: A Beautiful Solution to an Ugly Problem.

The agency collected dozens of abandoned bikes and recycled the saddles into planters to be used as an unforeseen new medium. They got support from botanical experts to plant special seeds that grow fast. The plants left outdoors grew under the different weather, and in just a few weeks, abandoned bikes became art objects.
They promoted the art through posters, OR codes and a website.

In just 1 month, the exhibition helped reduce 40% of abandoned bikes in the area, which in actual numbers meant about 12,000 bikes.

Hat tip Jeroen Talens.

Case video:



Advertiser:
COGOO
Agency:
TBWA\HAKUHODO

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Condoms ask humans to wrap up for endangered species

Posted by Tom Megginson | 24-07-2014 16:00 | Category: Environment

The Center for Biological Diversity: Condoms ask humans to wrap up for endangered species.

The Center for Biological Diversity explains how condoms can save wildlife:

The Earth’s population now tops 7 billion people. The rapid growth of our human population is pushing other species off the planet in what most scientists are calling the sixth mass extinction crisis. Yet this population explosion is too often ignored by the public, the media and even the environmental movement, while it continues to drive all the major environmental problems that plague our planet — including climate change, habitat loss, ocean acidification and resource depletion.

The Center has been distributing Endangered Species Condoms since 2009, using the cute, rhyming slogans and cool illustrations from Roger Pete to remind people at concerts, bars, universities, spiritual group meetings, farmers’ markets and local events around the United States.

While I doubt the condoms themselves get used much, the artwork makes a fine collector’s item. And for a longterm awareness campaign, having people hold on to the “literature” (and show it to their friends) is a pretty great result.

See the rest of the 2014 collection below. To learn more about the project, visit their campaign site.



Advertiser:
The Center for Biological Diversity
Source:
The Finch & Pea

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You eat what you dump

Posted by Marc van Gurp | 2-07-2014 21:45 | Category: Environment

Surfrider Foundation: When we pollute the ocean, we pollute ourselves.

Three gorgeous ads from the Surfrider Foundation about the fact that when we pollute the ocean we pollute ourselves.
Illustrator: Pieter van Eenoge.



Advertiser:
Surfrider Foundation Europe
Agency:
Y&R, Amsterdam, Netherlands / Y&R, Paris, France
Source:
Ads of the World

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The Scottish Government wants you to share your dirty little secrets

Posted by Marc van Gurp | 18-06-2014 10:45 | Category: Environment, Government

The Scottish Government wants you to share your dirty little secrets in this littering campaign.

This new campaign from the Scottish Government exposes the shame of Scotland’s dirtiest little secret of all…littering.  A very funny campaign with authentic lead actors who speak the beautiful Scots tongue that outsiders barely understand. Play the video’s just a couple of times and it will all be much clearer.

Some of our wee flaws come along including the dirtiest secrets. And the Scottish Government wants to beat some of the filthy ones.

The campaign is running across online, cinema, TV, outdoor and all social media channels including Spotify and primarily targeted at 16-24 year olds. There’s even an interactive booth that will be touring the country to encourage them to share their dirty little secrets.



Advertiser:
Greener Scotland
Agency:
The Leith Agency

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Luckily we have a postcard from David’s Deer. And the Moscow Zoo.

Posted by Marc van Gurp | 30-05-2014 18:00 | Category: Animal rights, Environment

Moscow Zoo: David’s Deer Extinct in the Wild

We believe that a zoo is not the most suitable environment for an animal. They live in captivity and suffer. But there are animals that no longer exist in the wild, only in zoos.

Agency TWIGA Moscow made a special postcard to celebrate Moscow Zoo’s 150 anniversary, and to remind us of the important role of zoos.
It is a postcard with a special visual effect: it consists of two overlapping parts, and David’s Deer is only visible when it is placed on the right way on each other.
The cards were for sale in the Zoo kiosk and within a week the entire edition was sold. The proceeds go to a special fund, which is used for the return of David Deer in the wild.

“You cannot see it in the wild anymore. The deer could be seen only behind the zoo’s bars. Help us to preserve it or it might disappear completely.”



Advertiser:
Moscow Zoo
Agency:
TWIGA Communication Group

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European Elections: Vote Panda #EP2014

Posted by Marc van Gurp | 21-05-2014 16:30 | Category: Environment, Politics

European Elections: Vote Panda

This topical campaign video from WWF International is about the European Elections May 22-25.
They ask voters to make sure the candidates have signed the WWF’s pledge and committed to create a new Europe for the planet.

“European Elections 2014 - If you care, they will care.”



Agency:
Old Continent

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A paper city to tell about energy efficiency

Posted by Marc van Gurp | 18-05-2014 22:30 | Category: Environment

Energiaklub and BEE Environmental Communication: A paper city to tell about energy efficiency.

‘Energy efficiency house renovations’ is not the sexiest topic. But it is very important in the battle against climate change. Moreover, it can save money. Hungarian agency BEE made a campaign video about it. And it looks like they’ve had a lot of fun making it.

Instead of the overused animation techniques or info-video styles, they built a 3D mock-up city entirely from paper. They created more than 120 small paper houses, cutting out more than 2000 tiny windows and doors. The video features not only houses, but also a paper pig, cars, a bus stop, solar panels, and even a bathtub, sink and a paper-painting.

The video emphasizes through simple messaging, how different actions can help not just in reducing CO2 emissions, but also for families to cut their energy costs.
The project was completed with their main partner Energiaklub.



Agency:
BEE Environmental Communication

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