Look in the mirror and ask your self: “Are we doing this?”
The animation is from freelance artist Steve Cutts. It’s his look at mans relationship with the natural world. And I think he is right. Unfortunately.
And if we continue like this ‘they’ will come for us, and they are right.
Music: In the Hall of the Mountain King by Edvard Grieg.
If every American family wrapped just three presents in reused materials, it would save enough paper to cover 45,000 football fields.
eco-chick.com
I’m a little late with this idea for the holiday season. Remember it for the next opportunity.
It is an idea from advertising agency Preston Kelly in Minneapolis.
The idea is simple:
Each year during the holiday months an extra 5 million tons of garbage is added to our landfills, mostly due to wrapping paper. If we all gave naked with just a few presents, we could save enough paper to cover 45,000 football fields.
Saatchi & Saatchi China launched a great ‘Water for Children’ performance art piece for Greenpeace China.
The art piece was staged at the Shanghai 2nd Advertising Arts Exhibition. Artists painted water treatment units onto the bodies of children, as a metaphor for their bodies having to process water from polluted water sources in some areas of China.
Wang Xiaojun, Chief Media Officer of Greenpeace: “It is no doubt that drinking no water at all would be fatal to people. But the terrible thing is that some water can threaten human health. The rivers and lakes in China are polluted by industrial, agricultural and living wastes, and growing children are even more vulnerable. Only by protecting them can our future be guaranteed.”
What I learned this year is that data is one the most important arguments which non-profits can use in their communication. In the next weeks I will write more about data.
Data is also the main tool used in this video about the Soda. The video is produced by Insurance Quotes.
It may be time to confront our soda addiction. Just as lifestyle diseases like Type II Diabetes and obesity grow to epidemic proportions in the U.S., the average American now consumes 20 oz of soda every day. For non-diet drinkers that means guzzling an extra 17 teaspoons of sugar daily. And if your poison is diet or low calorie soda, you’re still not in the clear. Many studies now link aspartame and other artificial sweeteners to increased risks for certain cancers, kidney damage and even Alzheimer’s.
Data seems boring. Convincing visualization of data is the challenge for artists, agencies and non-profits. But there is a pitfall. Data must be easily verifiable and the sources should be clear and reliable.
More about that in upcoming posts.
“Arctic animals are in danger. Because they live in such remote places, we don’t think that their extinction will have any affect on us. Mankind has to realize we are in this together. We are one. Act now. Support WWF.”
The banana is usually used for other purposes in social advertising. Like this and this.
The Swedish Save the Orangutan use it to make the Orangutan smile.
Agency Futurniture: “The idea was that it would be so nice so people wanted it at home.”
As our Twitter friend @dubtje just said about this clip: “You can be cynical or you get it warm inside. I take the last option.”
I agree. This clip Sing for the Climate isn’t the usual approach in Climate Change campaigning but it makes you feel good.
Sing for the Climate is a big singing manifestation that first took place on September 22 and 23 2012 in Belgium. More than 80.000 people in more than 180 Belgian cities and communities sang the song “Do it Now”, urging politicians to take more ambitious climate measures both on local, national and international level. This video is a synthesis of recordings that were made in all locations.
The last surviving whale in the oceans meets its greatest enemy, the man. This fantastic journey, directed by Rutger Hauer & Sil van der Woerd leads us into the very sad future. Whalemen (Rutger Hauer) is confronted with his crime. Devastation that he has left behind is equal to the devastation of his soul. A moment of recognition is the moment where he perishes. What an absolutely beautiful piece of Art! What a Crime! According to Whalewatch over two million whales were killed in the 20th Century. Does whaling still take place? Yes.
I just have to quote Roy Batty (Rutger Hauer in Blade Runner):
“I’ve seen things you people wouldn’t believe. Attack ships on fire off the shoulder of Orion. I’ve watched c-beams glitter in the dark near the Tannhäuser Gate. All those ... moments will be lost in time, like tears…in rain.Time to die.” (more after the video)
A lot of cursors are waylay the European Parliament in this video from the World Wildlife fund (WWF).
If the current fishing regulations aren’t drastically improved, in 2022 Europe’s fish stocks will be severely depleted according to the WWF.
This month the European Parliament’s Fisheries Committee debates and votes on the future of our oceans. And the WWF wants you to be part of the swarm and organised an online petition to put pressure on the Fisheries Committee decision.
The impact from this Greenpeace campaign will not be huge but I really like the use of the media. The placed their version of the well-known do-not-disturb sign in residential building and hotels in Brazil.
Each sign contains a message about environmental issues like deforestation, whale hunting and sea pollution.
(Click image to enlarge)
This evening (Eastern Standard Time), Canadian Space Agency astronaut Commander Chris Hadfield will return to Earth after five months orbiting our planet in the International Space Station — eventually serving as commander of the mission. At 53, Commander Hadfield is a veteran astronaut, having been in space previously to work…
Africa For Norway was one of the highlights we wrote about last year. ‘The funniest campaign this year’ I said. Being funny was the strategy Sindre Olav Edland-Gryt explained in the recently recorded TEDx talk in Barcelona. It’s Radi-Aid vs Oh Dear. “By turning the tables the spoof video has…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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