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Little girls hijack age warnings during prime time

Posted by Marc van Gurp | 17-10-2014 19:40 | Category: Fundraising, Developing World, Women's Issues

Plan Belgium: I'm too young to watch this movie but old enough to marry.

The latest Plan Belgium campaign was recently featured on TV, in Belgian cinemas and via Preroll on YouTube. The idea is simple and surprising.

At the start of a movie (on TV and in cinema) viewers got the age warning that the film is suitable for children over 12 years. After the age warning a girl tells the viewer “I’m too young to watch this movie but old enough to marry.”

Within 30 seconds, it is clear that it is about child marriage. Every minute 27 girls are forced into marriage. That’s one every two seconds.

Plan Belgium: “The start of a solution is simple: more education. Getting girls to school means delaying marriage. And by becoming a Plan parent that’s exactly what you’re helping to achieve.”

The video below is the translated case study.
See all original Dutch spoken video’s here.



Advertiser:
Plan Belgium
Agency:
Duval Guillaume

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#FeelingNuts and #WakeUpCall - bets are on for which will be the next #icebucketchallenge

Posted by Oriana Lauria | 7-10-2014 21:51 | Category: Fundraising

Just when you thought the #icebucketchallenge frenzy had worn off, and no charity would ever attempt another #nomakeupselfie campaign, here it comes the new selfie challenge… two of them, actually.
image




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Become a living legend with your will

Posted by Marc van Gurp | 9-09-2014 15:00 | Category: Fundraising

Remember A Charity in your Will Week: Become a living legend with your will.

The message is simple in this ‘Remember A Charity in your Will Week’. It celebrates individuals doing amazing things for charity and reminds the United Kingdom of how they too can do something legendary by leaving a gift to charity in their Will.
Three-quarters of the UK support a charity in their lifetime, but only six per cent leave a charitable gift in their Will.

The campaign features 94-year-old wing walker Tom Lackey, 80-year-old high diver David Rice and 71-year-old ‘Irongran’ Eddie Brocklesby – all of whom have made great contributions to charitable causes in their lifetime.
The Will Week will be held this week, 8 - 14 September.


In addition to the outdoor posters, there is also this documentary:



Advertiser:
Remember a Charity
Agency:
Atomic London

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A wildlife trophy that saves lives

Posted by Marc van Gurp | 20-08-2014 16:30 | Category: Animal rights, Fundraising

Pro Wildlife: A wildlife trophy that saves lives.

Agency guertlerbachmann used the idea of wildlife trophies to make stamps for the German organisation Pro Wildlife. The stamp is part of a postcard and is exactly the part of an animal which is the trophy. Like the tusks of an elephant.

50 cents from the sale of each stamp went to Pro Wildlife. The campaign raised a total of € 41,000, as well as mentions in several newspaper articles and discussions on blogs and social networks.

Copy: “Every trophy costs a life. Your donation can save it.”

image



Advertiser:
Pro Wildlife
Agency:
guertlerbachmann
Source:
Fubiz

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#StripForScope: UK disability charity wants you to strip for a good cause

Posted by Arbie Baguios | 12-08-2014 23:28 | Category: Ableism, Fundraising

image

After their highly successful #EndTheAwkward ads, UK disability charity Scope is back at it again with their trademark sense of humour in this new campaign, which is a spoof of a vintage Levi’s ad.

It’s always good to see disabled people portrayed in a very positive - and very attractive - light. Although I’m sure for the guy in the video, professional model Jack Eyers, that isn’t something new.

The ad encourages everyone to #StripForScope, with the goal of getting people to donate one million items of clothing in one month. Given this good ad, it’s unsurprising to know they’ve surpassed their target.



Advertiser:
Scope
Source:
Scope

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New Zealand banknotes tell you why you should donate to nature

Posted by Marc van Gurp | 8-08-2014 12:30 | Category: Environment, Fundraising

Forest & Bird: The New Zealand banknotes tell you why you should donate to nature.

This fundraising campaign makes clever use of the images that are on the New Zealand banknotes. Images that are known to every citizen of the country.
The campaign is made for Forest & Bird the conservation organisation in New Zealand. They receive no government funding, relying solely on revenue from membership fees. To encourage new members to join, they wanted people to see for themselves how their membership fee of just $5 can make a big difference – it can literally put an endangered bird back in its natural environment. To target people with higher disposable incomes they also did $10 and $50 versions.

The idea with the banknotes isn’t new. Joe la Pompe has the examples here and here.
For me, the reuse is no problem because of the relevance.

Related Forest & Bird post:
- New Zealand’s rivers, oceans and public conservation land is up for sale



Advertiser:
Forest & Bird
Agency:
Ogilvy & Mather New Zealand

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Confronting fears for funding cancer research

Posted by Marc van Gurp | 6-08-2014 17:00 | Category: Fundraising, Health

The Canadian Cancer Society Fearless Challenge: Confronting fears for funding cancer research.

The Canadian Cancer Society just launched their new fundraising campaign with the title ‘Fearless Challenge’. It is an invitation to all Canadians to confront their fears to help those living with cancer.
Money raised through the Fearless Challenge will fund cancer research and help patients and their families through support services.

Susan Drodge from The Canadian Cancer Society: “The society is committed to creating a world where no Canadian fears cancer, but we are not there yet. We know that more work needs to be done because a cancer diagnosis is still one of the scariest things a person can face.”

Participating in the Fearless Challenge is easy. Participants need to register a fear, upload a video and start fundraising.
From spiders to heights, to singing in public, no fear is too big or too small.



Advertiser:
The Canadian Cancer Society
Agency:
Lowe Roche, Toronto

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Whistles for Whistleblowers

Posted by Marc van Gurp | 30-07-2014 22:20 | Category: Fundraising, Human rights

Reporters Without Borders: Whistles for Whistleblowers Chelsea Manning.

This is very well executed fundraising campaign made for the German section of Reporters Without Borders from earlier this year.
The idea is simple: buy a whistle to support the work of organisation for whistleblowers like Chelsea Manning and Edward Snowdon.

“Whistleblowers pay a high price for the freedom of information. Yours is 6€.”

The whistles are for sale on the campaign website.

If you really want to criticize the campaign, then you can say that it is a worthless gadget. It will go away in a drawer, or worse, in the garbage. However, the symbol is relevant. And funny too.



Advertiser:
Reporter ohne Grenzen Deutschland
Agency:
DDB Tribal Berlin
Source:
Gute Werbung

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The Pyramid scheme of slaughter

Posted by Marc van Gurp | 24-06-2014 11:15 | Category: Animal rights, Fundraising

WWF Australia: stop illegal wildlife trade.

This fantastic campaign shows that illegal wildlife trade is maintained through supply and demand. Removing one link in the chain and it will stop.
The campaign is from WWF Australia: Stop one. Stop them all.



Advertiser:
WWF Australia
Agency:
Leo Burnett, Sydney, Australia
Source:
Ads of the World

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Make light - literally - with music #ShakeYourPower

Posted by Marc van Gurp | 20-06-2014 21:30 | Category: Fundraising, Developing World

SPARK, Make light - literally - with music #ShakeYourPower.

This great idea is on Kickstarter right now for raising funds. The project is called #ShakeYourPower and it’s aim to help those without electricity generate their own power through music.
It is about a simple musical instrument - a percussion shaker - that converts the energy from playing it into electricity. It’s called SPARK and it is demonstrated in the video below.

Sudha Kheterpal, best know as the percussionist from South London band Faithless, launched the Kickstarter campaign to raise £50,000. The instrument is still a prototype and the people behind the project needs the money before July 10, 2014.

Sudha: “During testing, the people who used SPARK said it was useful because they had light in the evenings which they used for doing homework, household chores and for lighting their way home in the dark. SPARK will enable children and their families to be safer by eliminating the need of kerosene for light for example, and by providing light for women and girls in areas where rape is a huge problem.”




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