And I mean that as a loving parent. Whenever my son gets sick (which has been, fortunately, infrequent and minor) he stops doing all those things that drive me crazy — like making messes, noise and chaos in the house. When he starts causing trouble again, I know he’s better.
That simple insight is nicely portrayed in these ads for Kika (a Dutch acronym for “kids cancer free"). They’re also very practical, with no models to pay. But the fact that no children appear in these ads is also strategic, as any parent can visualize his or her child quickly retreating from the scene of the crime.
The execution is a little on the static side, I may have seen something similar in my ravels, and I’m not sure there was a need for three of them. (One named girl and one named boy example would have sufficed.)
But it feels wrong to criticize a campaign with its heart so firmly in the right place.
Last week, Canada’s 1¢ coin was doomed when it was officially discontinued in the 2012-2013 federal budget. It makes total sense, since the coins aren’t worth the metal they’re struck on, but of course people are nostalgic about a coin in use since 1858 and upset by change. (Plus, we all know retailers will start “rounding up” prices now.)
The other problem with the discontinuation of a small coin is the very reason it was impractical in the first place: people like me have a big bowl full of them, collected when I emptied my pockets at the end of the day and didn’t want to be weighted down the next by a few extra cents.
Well, a Twitter do-gooder has come to the rescue.
Show Your Roll is an effort by @CDN_Penny ("The Official Twitter of the Canadian Penny") to motivate Canadians to collect up their soon-to-be obsolete pennies, roll them into bank-acceptable 50¢ wraps, and donate the result to their favourite charity. @CDN_Penny then suggests donors Tweet their good deed using the hashtag #showyourroll for public acknowledgement.
Surprisingly, this is not a publicity stunt by the Royal Canadian Mint, but a lark by designer Steve St. Pierre of PR firm High Road Communications that has seen some quick social media success. Let’s hope it raises some change as well.
Forget about expensive ad agencies. Forget about constantly talking social marketeers. Take a look at this guy and listen to his message.
You can call him naive, a dreamer. But he caused a lot of positive energy in Israel with his call for peace in the Middle East. A reaction on the serious crisis between Israel and Iran right now,
The guy, speaking with a great accent, is Ronny, 41 years old. Father, teacher, Graphic Designer and Israeli citizen.
Rony:
On March 15th, I posted a poster on Facebook. The message was simple.
Iranians. We love you. We will never bomb your country
Within 24 hours, thousands of people shared the poster on Facebook, and I started receiving messages from Iran.
The next day, we got featured on TV and newspapers, proving that the message was traveling. Fast.
Please help us prevent this war by spreading this message. make your own posters , send this message to your friends and share it.
We are raising money in order to produce more posters and keep the movement grow.
The success isn’t like Kony but the video from Rony is already viewed over 180.000 times on YouTube and got over 22.000 likes on Facebook.
At Indiegogo Ronny started a fundraising campaign.
It is the proof that getting attention isn’t about techniques and media. It is about a great and simple idea.
“The Tutu Project began in 2003 as a lark. I mean, really, think of it. Me photographing myself in a pink tutu, how crazy is that?”
That’s how artist Bob Carey describes the origin of his series of topless self-portraits wearing frilly pink tulle. But the project suddenly took a much more meaningful turn when his wife was diagnosed with, and entered a long-term battle against the killer.
“During these past nine years, I’ve been in awe of her power, her beauty, and her spirit. Oddly enough, her cancer has taught us that life is good, dealing with it can be hard, and sometimes the very best thing—no, the only thing—we can do to face another day is to laugh at ourselves, and share a laugh with others.”
With several photos under his… umm… tutu, Bob has turned a fun photography essay into serious fund (and awareness) raising. Later this year, he will self-publish Ballerina, with all proceeds going directly to breast cancer organizations including Cancercare.org and the Beth Israel Department of Integrative Medicine Fund.
Right now, he’s trying to raise seed money by asking for sponsors to back a photograph that will be in the book. For a $500 donation, Bob will send the donor a special edition 20-by-24-inch signed tutu print, and later a first edition of Ballerina.
See more Ballerina pictures after the break, and at Bob’s web site.
Nice fundraising tool from Germany placed at the Hamburg Airport. It is made for MISEREOR. They call it a poster. I don’t how I would call it but I love the interactive part.
Donate € 2 and everything is going to move. The poster makes a photo also from the donor. The photo is also visible at the MISEREOR Facebook app.
It isn’t the first donation poster made by agency Kolle Rebbe. They did it before for MISEREOR in 2009.
MISEREOR was founded in 1958 as an agency “against hunger and disease in the world”. In its capacity as the overseas development agency of the Catholic Church in Germany, it offers to cooperate in a spirit of partnership with all people of goodwill to promote development, fight worldwide poverty, liberate people from injustice, exercise solidarity with the poor and the persecuted, and help create “One World”.
I wrote about Julyna last summer, but at the time I did not see hide nor hair of these posters promoting the event.
Uniquely 21st Century, this campaign encourages women to create an event similar to Movember by growing out their pubic hair for a month to raise funds for cervical cancer. (Personally, I don’t know why they remove so much of it in the first place.)
Sure, it’s sexy and provocative. But the great thing about Movember is that everyone can see who else is participating, so it creates a growing tribe of support. With this version, the only people who will notice are other women in the locker room, or men who are rude enough to stare at any exposed shrubbery at the beach. (See their rebuttal to this common criticism in my original post.)
That said, the first poster has some cheeky copy. I get the art direction, but I think it could have been more legible without losing the furry effect.
A nice idea from Bangkok for typography and illustration lovers. The Thai Red Cross launched the Font Fights Flood (FFF) Project, a charity project to help relief Thai flood victims.
Each letter in the alphabet of Font Fights Flood represents real incidents that occurred during Thai Flood 2011.
Not very useful as a font, it’s a collection of illustrations. But still a nice idea to raise funds.
I’m a 30 years old guy who is quite happy with his life choices and how it is going so far. But what would my life be if I were a girl born in one of the developing countries? I know that, how I feel about my life, could be very different.
This is why I started Osocio. And what I miss in today’s life and politics: solidarity.
The video is part of a campaign from the Spanish Acción contra el Hambre (Action Against Hunger).
“In a world which has the capacity to feed twice its population, 3.5 million children still die of starvation every year. We should learn.”
They launched this experiment named Experiment Comparte (The Share Experiment) to study the behavior of children when faced with an uneven reality. To share or not to share? The answer for children comes naturally: out of 20 kids who participated, all of them decided to share.
The video is also part of the campaign website where visitors can interact and donate. Easy to do, and appealing to create awareness.
The also use Twitter and Facebook to strengthen the campaign.
This is so nerdy it’s actually kind of endearing. It’s a laboratory lip-dub to Taio Cruz’s ”Dynamite”.
From the YouTube link:
“To highlight some of the critical work being done at the Goodman Cancer Research Centre, we gathered some of our top scientists, students, lab techs and dedicated volunteers, who turned on the music - and danced!
Thanks to our proud sponsor, Medicom, a donation will be made for each hit to support advances in cancer research at the Goodman Cancer Research Centre.”
It’s a shame they didn’t disclose the amount being given. You can also donate directly at their site.
I recently had the privilege of being invited to speak and participate in the 2012 Design Ethos Conference/Do-ference at Savannah College of Art and Design. The creator of the conference, Scott Boylston, is a longtime friend in the relatively small socially conscious design community and I was delighted that…
Some things in life are easy. We know them, we think of them, we understand them. And then there are those phenomena we would rather not know about. All the bad things … murder, rape, child molestation. We try hard to look away, and most of the time we…
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About Osocio
Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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