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A wildlife trophy that saves lives

Posted by Marc van Gurp | 20-08-2014 16:30 | Category: Animal rights, Fundraising

Pro Wildlife: A wildlife trophy that saves lives.

Agency guertlerbachmann used the idea of wildlife trophies to make stamps for the German organisation Pro Wildlife. The stamp is part of a postcard and is exactly the part of an animal which is the trophy. Like the tusks of an elephant.

50 cents from the sale of each stamp went to Pro Wildlife. The campaign raised a total of € 41,000, as well as mentions in several newspaper articles and discussions on blogs and social networks.

Copy: “Every trophy costs a life. Your donation can save it.”

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Advertiser:
Pro Wildlife
Agency:
guertlerbachmann
Source:
Fubiz

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#StripForScope: UK disability charity wants you to strip for a good cause

Posted by Arbie Baguios | 12-08-2014 23:28 | Category: Ableism, Fundraising

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After their highly successful #EndTheAwkward ads, UK disability charity Scope is back at it again with their trademark sense of humour in this new campaign, which is a spoof of a vintage Levi’s ad.

It’s always good to see disabled people portrayed in a very positive - and very attractive - light. Although I’m sure for the guy in the video, professional model Jack Eyers, that isn’t something new.

The ad encourages everyone to #StripForScope, with the goal of getting people to donate one million items of clothing in one month. Given this good ad, it’s unsurprising to know they’ve surpassed their target.



Advertiser:
Scope
Source:
Scope

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New Zealand banknotes tell you why you should donate to nature

Posted by Marc van Gurp | 8-08-2014 12:30 | Category: Environment, Fundraising

Forest & Bird: The New Zealand banknotes tell you why you should donate to nature.

This fundraising campaign makes clever use of the images that are on the New Zealand banknotes. Images that are known to every citizen of the country.
The campaign is made for Forest & Bird the conservation organisation in New Zealand. They receive no government funding, relying solely on revenue from membership fees. To encourage new members to join, they wanted people to see for themselves how their membership fee of just $5 can make a big difference – it can literally put an endangered bird back in its natural environment. To target people with higher disposable incomes they also did $10 and $50 versions.

The idea with the banknotes isn’t new. Joe la Pompe has the examples here and here.
For me, the reuse is no problem because of the relevance.

Related Forest & Bird post:
- New Zealand’s rivers, oceans and public conservation land is up for sale



Advertiser:
Forest & Bird
Agency:
Ogilvy & Mather New Zealand

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Confronting fears for funding cancer research

Posted by Marc van Gurp | 6-08-2014 17:00 | Category: Fundraising, Health

The Canadian Cancer Society Fearless Challenge: Confronting fears for funding cancer research.

The Canadian Cancer Society just launched their new fundraising campaign with the title ‘Fearless Challenge’. It is an invitation to all Canadians to confront their fears to help those living with cancer.
Money raised through the Fearless Challenge will fund cancer research and help patients and their families through support services.

Susan Drodge from The Canadian Cancer Society: “The society is committed to creating a world where no Canadian fears cancer, but we are not there yet. We know that more work needs to be done because a cancer diagnosis is still one of the scariest things a person can face.”

Participating in the Fearless Challenge is easy. Participants need to register a fear, upload a video and start fundraising.
From spiders to heights, to singing in public, no fear is too big or too small.



Advertiser:
The Canadian Cancer Society
Agency:
Lowe Roche, Toronto

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Whistles for Whistleblowers

Posted by Marc van Gurp | 30-07-2014 22:20 | Category: Fundraising, Human rights

Reporters Without Borders: Whistles for Whistleblowers Chelsea Manning.

This is very well executed fundraising campaign made for the German section of Reporters Without Borders from earlier this year.
The idea is simple: buy a whistle to support the work of organisation for whistleblowers like Chelsea Manning and Edward Snowdon.

“Whistleblowers pay a high price for the freedom of information. Yours is 6€.”

The whistles are for sale on the campaign website.

If you really want to criticize the campaign, then you can say that it is a worthless gadget. It will go away in a drawer, or worse, in the garbage. However, the symbol is relevant. And funny too.



Advertiser:
Reporter ohne Grenzen Deutschland
Agency:
DDB Tribal Berlin
Source:
Gute Werbung

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The Pyramid scheme of slaughter

Posted by Marc van Gurp | 24-06-2014 11:15 | Category: Animal rights, Fundraising

WWF Australia: stop illegal wildlife trade.

This fantastic campaign shows that illegal wildlife trade is maintained through supply and demand. Removing one link in the chain and it will stop.
The campaign is from WWF Australia: Stop one. Stop them all.



Advertiser:
WWF Australia
Agency:
Leo Burnett, Sydney, Australia
Source:
Ads of the World

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Make light - literally - with music #ShakeYourPower

Posted by Marc van Gurp | 20-06-2014 21:30 | Category: Fundraising, Developing World

SPARK, Make light - literally - with music #ShakeYourPower.

This great idea is on Kickstarter right now for raising funds. The project is called #ShakeYourPower and it’s aim to help those without electricity generate their own power through music.
It is about a simple musical instrument - a percussion shaker - that converts the energy from playing it into electricity. It’s called SPARK and it is demonstrated in the video below.

Sudha Kheterpal, best know as the percussionist from South London band Faithless, launched the Kickstarter campaign to raise £50,000. The instrument is still a prototype and the people behind the project needs the money before July 10, 2014.

Sudha: “During testing, the people who used SPARK said it was useful because they had light in the evenings which they used for doing homework, household chores and for lighting their way home in the dark. SPARK will enable children and their families to be safer by eliminating the need of kerosene for light for example, and by providing light for women and girls in areas where rape is a huge problem.”




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New: the Homelessfonts

Posted by Marc van Gurp | 11-06-2014 21:00 | Category: Design, Fundraising, Homelessness

Arrels Fundació: the Homelessfonts

This is quite brilliant idea based on the handwritten cardboards no one reads. The Spanish Arrels foundation, in partnership with the advertising agency The Cyranos McCann, presents Homelessfonts.org, the first website to let you buy fonts created by homeless people.

The idea is that individuals and companies can buy these different fonts through the Homelessfonts.org website and use them in different spheres, such as their social networks and corporate identity, whether for advertising, stationery or packaging, etc.
It makes a design more personal because there is a story behind it. In a way it makes homeless people visible in a unique way. And the handwriting of the homeless will finally be read.

At the website users can also find out about their creators’ stories and see the uses made of them. So far about ten homeless people have taken part in the scheme.



Advertiser:
Arrels Fundació
Agency:
Cyranos McCann

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Freezing yourself isn’t the only way to live forever

Posted by Marc van Gurp | 26-05-2014 18:00 | Category: Fundraising

Remember A Charity - Do you want to live forever?

Remember A Charity has one singular aim – to encourage people to leave a gift in their Will. The problem is, no one wants to think about death or talk about their Will.
They just launched a new campaign to find out whether or not the nation would like to live forever. Because leaving a charitable gift is a kind of living forever.

For the new campaign, they come with a very controversial idea. Along with Frank PR and Atomic London, the organisation is offering one lucky person the chance to make living forever a reality, by being frozen until medical science can revive them. Alternatively, for those who prefer a warmer existence, entrants have the opportunity to opt for a £1,000 donation to charity to help preserve the future of the things they care about, long after their own expiration date.

Static and digital posters seemingly showing people who’ve been frozen will be appearing across the country leading people to www.live-forever.com where they can enter the competition.

Rob Cope, Director of Remember A Charity: “Death and dying are never easy topics to tackle, however, posing the question ‘do you want to live forever’ does make it a little easier to handle. We hope this campaign makes it clear that freezing yourself isn’t the only way to live forever, and help get people talking about a difficult subject.”



Advertiser:
Remember A Charity
Agency:
Atomic London

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Poignant voiceover remind us that nobody is immune from the pain of a sick child

Posted by Marc van Gurp | 23-05-2014 12:00 | Category: Fundraising, Health

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‘A Sick Child Affects Everyone’ is the a new emotionally charged fundraising campaign for BC Children’s Hospital Foundation. Three TV ads and three radio ads bring us the painful journey experienced by parents, grandparents, siblings, extended family and friends caring for a sick child.

“There is no book for this” the father thinks in the second TV ad. It’s almost a feeling of helplessness and a donation can soften it slightly.

Stephen Forgacs from BC Children’s Hospital Foundation explains: “There’s no question that a child’s illness has a tremendous impact on the people around them. This impact extends well beyond immediate family and into communities across the province. In supporting our hospital, donors touch the lives of thousands of people well beyond the hospital walls; agency DARE realistically captured the journey of family and friends affected by a sick child through this campaign.”

The TV and radio campaign is now live and will run throughout the year.  Print ads will appear from June.



Advertiser:
BC Children's Hospital Foundation
Agency:
DARE Vancouver

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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