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The Pyramid scheme of slaughter

Posted by Marc van Gurp | 24-06-2014 11:15 | Category: Animal rights, Fundraising

WWF Australia: stop illegal wildlife trade.

This fantastic campaign shows that illegal wildlife trade is maintained through supply and demand. Removing one link in the chain and it will stop.
The campaign is from WWF Australia: Stop one. Stop them all.



Advertiser:
WWF Australia
Agency:
Leo Burnett, Sydney, Australia
Source:
Ads of the World

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Make light - literally - with music #ShakeYourPower

Posted by Marc van Gurp | 20-06-2014 21:30 | Category: Fundraising, Developing World

SPARK, Make light - literally - with music #ShakeYourPower.

This great idea is on Kickstarter right now for raising funds. The project is called #ShakeYourPower and it’s aim to help those without electricity generate their own power through music.
It is about a simple musical instrument - a percussion shaker - that converts the energy from playing it into electricity. It’s called SPARK and it is demonstrated in the video below.

Sudha Kheterpal, best know as the percussionist from South London band Faithless, launched the Kickstarter campaign to raise £50,000. The instrument is still a prototype and the people behind the project needs the money before July 10, 2014.

Sudha: “During testing, the people who used SPARK said it was useful because they had light in the evenings which they used for doing homework, household chores and for lighting their way home in the dark. SPARK will enable children and their families to be safer by eliminating the need of kerosene for light for example, and by providing light for women and girls in areas where rape is a huge problem.”




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New: the Homelessfonts

Posted by Marc van Gurp | 11-06-2014 21:00 | Category: Design, Fundraising, Homelessness

Arrels Fundació: the Homelessfonts

This is quite brilliant idea based on the handwritten cardboards no one reads. The Spanish Arrels foundation, in partnership with the advertising agency The Cyranos McCann, presents Homelessfonts.org, the first website to let you buy fonts created by homeless people.

The idea is that individuals and companies can buy these different fonts through the Homelessfonts.org website and use them in different spheres, such as their social networks and corporate identity, whether for advertising, stationery or packaging, etc.
It makes a design more personal because there is a story behind it. In a way it makes homeless people visible in a unique way. And the handwriting of the homeless will finally be read.

At the website users can also find out about their creators’ stories and see the uses made of them. So far about ten homeless people have taken part in the scheme.



Advertiser:
Arrels Fundació
Agency:
Cyranos McCann

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Freezing yourself isn’t the only way to live forever

Posted by Marc van Gurp | 26-05-2014 18:00 | Category: Fundraising

Remember A Charity - Do you want to live forever?

Remember A Charity has one singular aim – to encourage people to leave a gift in their Will. The problem is, no one wants to think about death or talk about their Will.
They just launched a new campaign to find out whether or not the nation would like to live forever. Because leaving a charitable gift is a kind of living forever.

For the new campaign, they come with a very controversial idea. Along with Frank PR and Atomic London, the organisation is offering one lucky person the chance to make living forever a reality, by being frozen until medical science can revive them. Alternatively, for those who prefer a warmer existence, entrants have the opportunity to opt for a £1,000 donation to charity to help preserve the future of the things they care about, long after their own expiration date.

Static and digital posters seemingly showing people who’ve been frozen will be appearing across the country leading people to www.live-forever.com where they can enter the competition.

Rob Cope, Director of Remember A Charity: “Death and dying are never easy topics to tackle, however, posing the question ‘do you want to live forever’ does make it a little easier to handle. We hope this campaign makes it clear that freezing yourself isn’t the only way to live forever, and help get people talking about a difficult subject.”



Advertiser:
Remember A Charity
Agency:
Atomic London

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Poignant voiceover remind us that nobody is immune from the pain of a sick child

Posted by Marc van Gurp | 23-05-2014 12:00 | Category: Fundraising, Health

image

‘A Sick Child Affects Everyone’ is the a new emotionally charged fundraising campaign for BC Children’s Hospital Foundation. Three TV ads and three radio ads bring us the painful journey experienced by parents, grandparents, siblings, extended family and friends caring for a sick child.

“There is no book for this” the father thinks in the second TV ad. It’s almost a feeling of helplessness and a donation can soften it slightly.

Stephen Forgacs from BC Children’s Hospital Foundation explains: “There’s no question that a child’s illness has a tremendous impact on the people around them. This impact extends well beyond immediate family and into communities across the province. In supporting our hospital, donors touch the lives of thousands of people well beyond the hospital walls; agency DARE realistically captured the journey of family and friends affected by a sick child through this campaign.”

The TV and radio campaign is now live and will run throughout the year.  Print ads will appear from June.



Advertiser:
BC Children's Hospital Foundation
Agency:
DARE Vancouver

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UNICEF wants powerful change with the useless 5 cent coin

Posted by Marc van Gurp | 19-05-2014 19:00 | Category: Fundraising, Developing World

UNICEF Change For Good: UNICEF wants powerful change with the useless 5 cent coin

Internationally, the UNICEF Change For Good program has been extremely successful for 23 years as travellers get rid of their dead foreign currency onboard. However, locally Aussies aren’t donating. 
The challenge was to find a way to prompt Aussies to donate when travelling domestically onboard Qantas flights & in terminal.

Agency Iris Worldwide did it with transforming the useless 5 cent coin in the campaign video into powerful change by showing what will happen.

It’s an integrated campaign, with the video as most important campaign item which will be shown onboard on Qantas flights. The other part is ‘in-terminal’, like print and donation bins.

Passengers can deposit their spare change in Change for Good envelopes provided in seat pockets on Qantas domestic flights and place them in UNICEF collection bins at domestic airports around the country.
Change for Good is an partnership between UNICEF and the international airline industry.



Advertiser:
UNICEF Australia
Agency:
Iris Worldwide Sydney

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Dramatically beautiful music from WWF about the tragedy below sea level

Posted by Marc van Gurp | 24-04-2014 23:00 | Category: Animal rights, Environment, Fundraising

Dramatically beautiful music from WWF about the tragedy below sea level.

The music in this campaign WWF will win lots of prizes. It’s beautiful and dramatic.
It’s used in this new animation about irresponsible and damaging activities like overfishing, pollution and climate change. And how it effects life below sea level.

Seastars is the name of the campaign from WWF-The Netherlands. Become a star of the sea and help is the message.
The song is available in the iTunes Store.




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WWF warns you with Snapchat for the #LastSelfie

Posted by Marc van Gurp | 14-04-2014 22:00 | Category: Environment, Fundraising

WWF Denmark and Turkey on Snapchat: Don't let this be my #Lastselfie.

It is a natural choice to use Snapchat as media channel for environmental organisations. The Brazilian OndAzul did it in a campaign about the disappearing rainforest.
Snapchat is the app where images disappear from the screen in a couple of seconds. Very popular among young people.

WWF Denmark and Turkey use this idea in their new campaign about endangered animals. The image of a polar bear, tiger, gorilla, panda and orangutang is used with the text “Don’t let this be my #LastSelfie”.

WWF ask their community to take a picture from the campaign images with Quick Chat with their phone and send the picture to Snapchat friends. The call to action is included on the image.
Very smart!

See the Turkish version in the video below and at Bigumigu.



Agency:
41? 29!

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Emojew: Fun and Fundraising with the Jewish Emoji app

Posted by Marc van Gurp | 10-04-2014 22:30 | Category: Fundraising, Poverty

Emojew, The Jewish Emoji app

Funny kosher icons, they didn’t exist. But now they do named EMOJEW. It is a free app for sending text messages.

EMOJEW was created for the Israeli charity organisation Latet in order to bypass the problem of ‘text message donations’ that where blocked by cellular operators.
The app is primarily intended to send traditional Passover (Pesach) greeting. But it also gives users the ability to donate Passover meals to needy families through the app with the click of a button.

The app is available for Android at Google play.

Latet (Hebrew for “to give”) is a humanitarian aid organisation. It was founded in 1996 and runs throughout the country, serving as a national umbrella organization to 150 NGO’s and local organizations in all sectors.



Advertiser:
Latet
Agency:
BBR Saatchi & Saatchi

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Social Experiment: Abandoned Baby Crying

Posted by Marc van Gurp | 9-04-2014 09:00 | Category: Fundraising

Social Experiment: Abandoned Baby Crying

An abandoned baby carriage at a public spot with a crying baby at -25°C. How many people would intervene?
It’s a new social experiment done in Russia for a charity Garage Sale.

Only 10% stopped and cared for the baby. Each of them received a message: “Abandoned children can not ask for help, but it does not mean that they do not need it” and an invitation to a charity Garage Sale of second hand goods.

Advertising agency Red Pepper made a video about the experiment. This video got a lot of free media on Internet and was shown on TV. A great way to contact the target audience with instruments without having any advertising budget.



Advertiser:
Charity Garage Sale

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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