Onstuimig

Guide dogs also help people who have seen too much [update]

Posted by Marc van Gurp | 7-01-2014 18:00 | Category: Fundraising, Social aid, Peace & Conflicts

KNGF Geleidehonden - Guide dogs also help people who have seen too much

This is the new commercial from KNGF Geleidehonden, the Dutch Guide Dog Association. They are known for the training of guide dogs.
That they also train dogs for different tasks is less well known. As for war veterans with post-traumatic stress disorder. They often suffer from insomnia, nightmares and reliving.

A dog contributes to a sense of security, increased mobility and comfort and peace, seeking contact and make his boss awake by nightmares.

“We not only help people who can’t see, but also people who have seen too much.”

Update: the video is now available in English. See below. Thank you Selmore.
(Dutch version after the break)



Advertiser:
KNGF Geleidehonden
Agency:
Selmore

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These alarm clock apps give your money to charity when you hit snooze

Posted by Arbie Baguios | 7-01-2014 10:30 | Category: Fundraising

These alarm clock apps give your money to charity when you hit snooze

Whether your New Year’s resolution is to finally start waking up early, or to give more to charity, or both, these apps are for you.

Snooze and WakeOrDonate are alarm clock apps for your smartphone that will make it harder for you to stay in bed, and easier for you to donate: you will be charged for every time you hit snooze, and the money will go to a charity.

For Snooze, your extra few minutes of sleep will cost $0.25. For WakeOrDonate, the amount you donate is customizable. Both apps allow you to choose whichever charity you’d like to give to.

It’s a win-win situation. And you would have done something good for the world before you even wake up.

(Snooze was built by LetGive, a company that creates ways to donate to charity through mobile technology. WakeOrDonate is currently under development here, where you can give a Kickstarter-style pledge to help get it funded in exchange for revenue.)

Via Howard Lake at Twitter.



Source:
Screenshot from WakeOrDonate YouTube video

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Oxfam launches new campaign, “Lift Lives for Good”

Posted by Arbie Baguios | 27-12-2013 16:30 | Category: Fundraising, Developing World

Oxfam launches new campaign, Lift Lives for Good

In contrast to the recipients of the Rusty Radiator Awards, which features some of the year’s most poorly thought-of non-profit advertising – often portraying negative stereotypes of people and places from countries that receive aid – Oxfam GB has just launched their “Lift Lives” campaign. Their Facebook page states, “Ending poverty isn’t about handouts - it’s about changing lives forever.”

Conventional notions of aid and charity have been challenged on numerous occasions. But perhaps, at a time of economic uncertainty and austerity, many international NGOs are reluctant to change the tone of their ads that appeal to negative emotion (like sadness or pity), given that this is an effective strategy when it comes to fundraising.

The “Lift Lives” campaign by Oxfam GB, on the other hand, takes on a refreshing approach that showcases a more nuanced understanding of aid and development (i.e., hand-outs won’t end poverty), and recognizes the impact of local community members’ own actions, not just the donors’ money.



Advertiser:
Oxfam GB
Source:
Screenshot from Oxfam GB's Facebook page

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Amnesty International advertises the clumsy way because Superheroes don’t exist

Posted by Marc van Gurp | 19-12-2013 21:45 | Category: Fundraising, Human rights

Amnesty International: Superheroes don't exist

This new campaign made by agency AIR breaks with the communication standards of Amnesty International. No dramatic and dark message. Just simple, light and playful.
But the question is still the same: buy a candle.

Very funny!



Advertiser:
Amnesty International Belgium
Agency:
AIR Brussels

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This parody video pokes fun at hipster humanitarians

Posted by Arbie Baguios | 11-12-2013 20:30 | Category: Fundraising, Developing World

Development-boy: This parody video pokes fun at hipster humanitarians

Guest post from Arbie Baguios. He works in Communications for an international development NGO, and is currently based in London.

It’s true – there are hipsters within the humanitarian industry. For example, a bunch of them claimed to have “stopped the M23” in the DRC by selling symbolic $38 whistles in California – a kind of Hipster White Man’s Burden, if you like.

Another type of the hipster humanitarian is satirized in this parody video by students from the School of International and Public Affairs (SIPA) at Columbia University. If you’ve ever been a part of the aid/development sector, you’d know the one. And if you don’t, it’s probably you!




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The Christmas campaign about people who have been out of luck

Posted by Marc van Gurp | 6-12-2013 21:40 | Category: Abuse, Fundraising, Homelessness, Poverty

Heilsarmee Schweiz - For people who have been out of luck - Für Menschen, die vom Glück verlassen warden - Christmas campaign

This is the well-known Christmas campaign from the Swiss Salvation Army. It’s already the third year of the campaign.
The main difference with previous years is that the fundraising campaign now includes a TV spot.

For people who have been out of luck (Für Menschen, die vom Glück verlassen wurden) shows the two sides a face. A happy and an unhappy side.

The spot is made without a single cut and shows the gradual decline of a successful person. The Salvation Army is always there, whatever the side of the face looks like.



Advertiser:
Heilsarmee Schweiz
Agency:
Spinas Civil Voices

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Click, drag, select and donate #Haiyan

Posted by Marc van Gurp | 26-11-2013 21:00 | Category: Fundraising

haiyan2121 fundraising

This is new fundraising idea as far as I know.
In light of the recent events in the Philippines, the Belgian 12-12 Consortium, a collective of 5 major humanitary organisations, adopted a new mode of donation that doesn’t only makes helping easier, but also a little more tangible. On haiyan2121.be, a website developed by mortierbrigade, donations become visible instantaneously after they’re made. Users click and drag along a map of the destructed area and “rebuild” the selected area by donating. The larger the selected area, the larger the corresponding sum.

The donation is then immediately processed by the 12-12 Consortium and the piece of the map permanently transforms into a reconstructed area.

haiyan2121 fundraising



Agency:
Mortierbrigade

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10 Amazing swipes for good

Posted by Marc van Gurp | 26-11-2013 19:20 | Category: Animal rights, Environment, Fundraising, Human rights, Religion, Road safety

El Colombiano Don’t use your phone while you drive

Nice newspaper ads from earlier this year. They are from the Colombian newspaper El Colombiano.
‘Don’t use your phone while you drive.’

And it’s a nice one for Joe La Pompe too. Because it’s done before.

See more amazing swipes after the break.




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Giving is good for you. But will that make you give?

Posted by Reuben Turner | 19-11-2013 22:33 | Category: Fundraising, Health, Homelessness

This new campaign from homeless charity Crossroads by specialist healthcare agency Saatchi & Saatchi Wellness aims to engage New Yorkers to give not because it’s good for homeless people, but for themselves. After all, we all know that supporting charities helps us feel less stressed, more connected, and can ultimately help us live longer, happier lives.

image

But is that why we do it? In my experience, people are in an altruistic, emotional and often impulsive state when they give. Not a considered, self-interested one. That’s what I think. What do you think?

PS: As an aside, a cynic might say that only a campaign from the US would ask what homeless people can do for you, and not the other way around.



Advertiser:
Crossroads
Agency:
Saatchi & Saatchi Wellness
Source:
PSFK

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Great book about what it is like to be dyslexic

Posted by Marc van Gurp | 9-11-2013 22:20 | Category: Design, Fundraising

Sam Barclay: what it is like to be dyslexic?

People all over the world struggle with reading for a variety of reasons, like dyslexia, lack of education and an unfamiliar language.
I wrote before how a designer came with a solution for those who suffer from dyslexia. It was about Dyslexie, a typeface made especially for dyslectics.

Sam Barclay, former plumber and now graphic designer from Britain, chose a different approach. He made a book teaches us what it’s like to be dyslexic.

Sam: “The principles of reading are fascinating when it comes to the importance of typography. This book shows a few different ways of displaying type that might best represent the way in which a person with dyslexia might read.
In general, those that can read tend to take it for granted, and are confused by the struggles that many people experience. The question frequently asked is – ‘I wonder what it is like to be dyslexic?’.”

The book is a project at Kickstarter. Sam already reached his goal but he can use more pledges.

More about the project at his website.




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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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