Nice animation from the Canadian Red Cross for the holiday season. It’s a call to donate instead of spending money on just things.
At their gift store visitors can buy a Family Survival Kit with stuff Canadian families really need.
The Norwegian Students’ and Academics’ International Assistance Fund (SAIH) is campaigning only once or twice a year. But when they do it’s powerful. They understand how to make a viral.
SAIH is the solidarity organisation of students and academics in Norway. SAIH focuses on education in development cooperation, as well as North/South information and political advocacy in Norway.
Collecting radiators –
Shipping them over there –
Spread some warmth –
Spread some smiles –
Say yes to Radi-Aid.
The newest campaign is funny. Maybe the funniest campaign this year. They use the reversal technique in messaging.
It is done before like the Help Sweden campaign in 2008. SAIH is doing it more powerful by using the well-known clichés known from other aid and fundraising campaigns. Africa is helping Norway. Frostbite kills people too. Spread some warmth, spread some light and spread some smiles in Norway.
SAIH: “If we say Africa, what do you think about? Hunger, poverty, crime or AIDS? No wonder, because in fundraising campaigns and media that’s mainly what you hear about.”
We’ve been writing about Julyna, a group of Toronto women’s answer to Movember, since it began in 2011. It’s a movement to raise awareness and funds for cervical cancer by growing their pubic hair and waxing it into whimsical designs. So obviously, it gets a lot of attention.
But the most interesting thing, for me, has been watching how much fun ad creatives have when they have a free reign to talk about women’s pubic areas.
No, she’s not one of those dolls. “Simone” is a Sim — a sophisticated patient simulator used to train medical residents at the Ottawa Hospital, in the capital of Canada.
The Ottawa Hospital Skills and Simulation Centre needs more types of these training models, and they’ve come up with an unusual way to do it: They’ve set up an Aviva Community Fund page to raise public support for their bid for more than $100,000 in Corporate Social Responsibility grants from Aviva Insurance.
The Aviva Community Fund competition allows individual Canadians to put forward project ideas for improving their communities through Aviva funding. This one was proposed by Ingrid Gingras, Partnership and Outreach Specialist at The Ottawa Hospital Foundation. And instead of just asking for the money, the Ottawa Hospital Foundation has developed a whole story about “Simone”:
Although loving her role as a patient simulator, Simone the female simulation mannequin is lonely. With your votes, we will be able to purchase an additional adult simulator - the SimMan, and an infant simulator - the SimBaby. These simulators would provide infinite learning scenarios for our residents (and would give Simone the companionship she deserves). Together, the Sim family would enable medical students and skilled physicians to develop new medical procedures and evaluate the latest innovations in patient care in a controlled environment where mistakes are part of the learning process and are of no risk to patients.
Vote for our project and help us bring the Sim Family together!
Nice work from the Free Range Studios for the American Ad Council.
The Ad Council was able to act quickly after Hurricane Sandy to develop the PSAs as a result of their partnership with a new disaster relief coalition. Coalition members include the Center for International Disaster Information, the U.S. Agency for International Development, The UPS Foundation, the National Voluntary Organizations Active in Disaster and InterAction.
The campaign is made to encourage Americans to make financial contributions to organizations conducting relief operations. These video and print ad illustrate the benefits of monetary donations and highlight that even a small donation can make a big impact. They direct audiences to Sandy.AdCouncil.org, which includes links to donate to relief organizations providing the most relevant and necessary supplies and services to those in need.
It’s about dogs. And then it isn’t. Actually is about both, as a life-skills and outreach program in South Africa for at-risk teenagers and shelter dogs.
The Underdog Project is about inspiring teenagers to reorient their lives and in doing this, helping their shelter dogs learn the skills they need to find their homes.
This November they’re doing The Underdog Charity Ride to raise funds for the project, stopping in at dog shelters en route, meeting and helping staff and dogs, and documenting their stay via website and social mediastream.
In the field of peacebuilding there is something called an “envisioned shared future.” It is when the opposing sides in any conflict stop for a minute and think. It’s a ceasefire of the mind, if you will. In the field of social advertising, few things show this better than two recent posters from the Israel-Loves-Iran campaign. Fellow blogger and creative mastermind Marc Van Gurp originally posted about this wonderfully positive campaign here and is worth a second and third look.
This evening (Eastern Standard Time), Canadian Space Agency astronaut Commander Chris Hadfield will return to Earth after five months orbiting our planet in the International Space Station — eventually serving as commander of the mission. At 53, Commander Hadfield is a veteran astronaut, having been in space previously to work…
Africa For Norway was one of the highlights we wrote about last year. ‘The funniest campaign this year’ I said. Being funny was the strategy Sindre Olav Edland-Gryt explained in the recently recorded TEDx talk in Barcelona. It’s Radi-Aid vs Oh Dear. “By turning the tables the spoof video has…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.