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The moment your daughter tells you that she is HIV positive

Posted by Marc van Gurp | 12-03-2014 15:00 | Category: Fundraising, Health

Sidaction 2014

- Dad is me.
- How are you honey?
- I am HIV positive.

This is the message that no parent wants to hear. It is the basis of the new campaign of Sidaction. Because Parents can’t always be there for their kids.

Sidaction is a major French public event that started in 1994 for raising awareness and collecting charitable funds for AIDS.
In contrast to 1994, the organization can bring a positive message. As the times have changed. Because medical science is a step further as it was then.
Parents are the target group this year.

“Cette fois, on a tous le pouvoir d’agir. Donnons
“This time, we all have the power to act. Give.”



Advertiser:
Sidaction
Agency:
Leo Burnett France

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Donating while you dance

Posted by Armando Alves | 6-03-2014 00:17 | Category: Fundraising

Guilty Pledgers puts the fun back back into fundraising, as the first Spotify app where pledgers can put their tracks on the a playlist for a minimum of £2 pledge, donated to a charity of their choice via JustGiving.

Users visiting guiltypledgers.com ‘join’ the party on their computers and smartphone, with Facebook connect making the fundraising effort more visible and accessible. Then just search for your outrageous pop hit and make your pledge, with the host adding up your choice to the party’s playlist (with a bumping up feature on the works).

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Seems like a nice way to organize charity parties and have fun with it. Shall we dance and fundraise?

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The app was created by Andy Whitlock, Katy Theakston and Ben Tomlinson of Poke London, developed by Abstraktion and funded by Spotify.



Agency:
Poke London

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This film features a real birth scene which viewers might find distressing

Posted by Marc van Gurp | 25-02-2014 12:30 | Category: Fundraising, Poverty, Developing World

Save the Children UK. For a million newborns every year, their first day is also their last.

A birth would be the most natural thing in the world to be. Yet there is a warning on this video: “This film features a real birth scene which viewers might find distressing.”
Why? Because for a million newborns every year, their first day is also their last.

First Day’ is great work from Save the Children UK. Filmed with respect for mother and child.

The footage comes from the maternal waiting home at Peters Town Clinic in Liberia and was not created specifically for this ad.

Justin Forsyth, Chief Executive of Save the Children said: “The first day of a child’s life is the most dangerous and too many mothers give birth alone on the floor of their home or in the bush without any life-saving help. We hear horror stories of mothers walking for hours during labour to find trained help, all too often ending in tragedy.”
“It’s criminal that many of these deaths could be averted simply if there was someone on hand to make sure the birth took place safely and who knew what to do in a crisis.“



Advertiser:
Save the Children UK
Agency:
Adam & Eve/DDB

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Simple and insightful film from the British Red Cross

Posted by Reuben Turner | 21-01-2014 21:18 | Category: Elder Issues, Fundraising, Developing World

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I love this short film from the British Red Cross – not for the concept, the music, the voiceover, the direction, the casting, the editing – but for the simple, human insight that links everything they do together.



Advertiser:
The British Red Cross
Agency:
ARTHUR LONDON
Source:
Civil Society

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Struggling Single Moms Take Over Celebrity News

Posted by Marc van Gurp | 16-01-2014 17:00 | Category: Fundraising, Homelessness, Poverty, Women's Issues

As a society we’re completely obsessed with celebrity culture, meanwhile, some single mothers struggle every day just to provide the basics for their children.
To raise awareness and support for WoodGreen Community Services’ “Homeward Bound” program, DDB Canada Toronto has launched a provocative campaign that prompts people to care about those living in poverty as much as they care about celebrities.

The program helps homeless or inadequately-housed single mothers earn a tuition-paid college diploma, start a career and achieve economic self-sufficiency.

Denise Rossetto, executive creative director at DDB Canada: “Our creative is a parody of popular celebrity media culture, but instead of celebrity-focused stories, it features hard-hitting headlines about struggling single mothers and the real hardships they face each day.  Learning about celebrities is fun, but we want people to recognize that there are many others who are in greater need of our attention and support.”

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Advertiser:
WoodGreen Community Services
Agency:
DDB Canada

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Unlocking the potential of children in poverty

Posted by Marc van Gurp | 16-01-2014 15:30 | Category: Education, Fundraising, Poverty, Developing World

Liberty Foundation - Unlocking the potential of children in poverty

Nice photo montage to show what the problem is with poor children in Belize. The potential to solve problems is blocked by poverty.
In each ad is an if / then presented. With a reference to a current problem. Good work!

These three ads are from the Liberty Foundation.



Advertiser:
Liberty Foundation
Agency:
RKCR/Y&R, London, UK
Source:
Ads of the World

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Bones out of Yogis for Arthritis Research

Posted by Marc van Gurp | 12-01-2014 22:30 | Category: Fundraising, Health

The Power of Movement - Arthritis Research Foundation

This gorgeous, stylish and almost perfect campaign is made for The Power of Movement, Canada’s largest yoga fundraiser.

In this campaign, agency Lowe Roche demonstrates yoga’s dual benefits by creating shapes of the human bone system using Canadian yoga instructors and dancers. Simply by doing yoga, we could ‘see’ parts of the body regaining the power of movement.
The agency wanted to show that doing yoga not only raises money for arthritis, but actually brings increased movement to arthritis sufferers as well.

About in 1 in 7 Canadians are affected by this family of over 100 diseases. The Arthritis Research Foundation works to raise funds for research into treatments and possible cures, for arthritis and associated autoimmune diseases.

The idea is that by doing yoga on Sunday, March 2, 2014, you can help bring the power of movement to the 1.6 million people living with arthritis.
It is held in 11 locations across Canada.



Advertiser:
The Power of Movement
Agency:
Lowe Roche
Source:
Glossy Inc.

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Guide dogs also help people who have seen too much [update]

Posted by Marc van Gurp | 7-01-2014 18:00 | Category: Fundraising, Social aid, Peace & Conflicts

KNGF Geleidehonden - Guide dogs also help people who have seen too much

This is the new commercial from KNGF Geleidehonden, the Dutch Guide Dog Association. They are known for the training of guide dogs.
That they also train dogs for different tasks is less well known. As for war veterans with post-traumatic stress disorder. They often suffer from insomnia, nightmares and reliving.

A dog contributes to a sense of security, increased mobility and comfort and peace, seeking contact and make his boss awake by nightmares.

“We not only help people who can’t see, but also people who have seen too much.”

Update: the video is now available in English. See below. Thank you Selmore.
(Dutch version after the break)



Advertiser:
KNGF Geleidehonden
Agency:
Selmore

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These alarm clock apps give your money to charity when you hit snooze

Posted by Arbie Baguios | 7-01-2014 10:30 | Category: Fundraising

These alarm clock apps give your money to charity when you hit snooze

Whether your New Year’s resolution is to finally start waking up early, or to give more to charity, or both, these apps are for you.

Snooze and WakeOrDonate are alarm clock apps for your smartphone that will make it harder for you to stay in bed, and easier for you to donate: you will be charged for every time you hit snooze, and the money will go to a charity.

For Snooze, your extra few minutes of sleep will cost $0.25. For WakeOrDonate, the amount you donate is customizable. Both apps allow you to choose whichever charity you’d like to give to.

It’s a win-win situation. And you would have done something good for the world before you even wake up.

(Snooze was built by LetGive, a company that creates ways to donate to charity through mobile technology. WakeOrDonate is currently under development here, where you can give a Kickstarter-style pledge to help get it funded in exchange for revenue.)

Via Howard Lake at Twitter.



Source:
Screenshot from WakeOrDonate YouTube video

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Oxfam launches new campaign, “Lift Lives for Good”

Posted by Arbie Baguios | 27-12-2013 16:30 | Category: Fundraising, Developing World

Oxfam launches new campaign, Lift Lives for Good

In contrast to the recipients of the Rusty Radiator Awards, which features some of the year’s most poorly thought-of non-profit advertising – often portraying negative stereotypes of people and places from countries that receive aid – Oxfam GB has just launched their “Lift Lives” campaign. Their Facebook page states, “Ending poverty isn’t about handouts - it’s about changing lives forever.”

Conventional notions of aid and charity have been challenged on numerous occasions. But perhaps, at a time of economic uncertainty and austerity, many international NGOs are reluctant to change the tone of their ads that appeal to negative emotion (like sadness or pity), given that this is an effective strategy when it comes to fundraising.

The “Lift Lives” campaign by Oxfam GB, on the other hand, takes on a refreshing approach that showcases a more nuanced understanding of aid and development (i.e., hand-outs won’t end poverty), and recognizes the impact of local community members’ own actions, not just the donors’ money.



Advertiser:
Oxfam GB
Source:
Screenshot from Oxfam GB's Facebook page

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