This is a really nice idea from Ireland: Adtruism.
The idea is simple: anyone with a website or blog can effortlessly raise money for a worthy cause – without asking for donations. An Adtruism widget, once placed on a website, displays commercial advertisements and Adtruism (a non-profit) transfers 100% of the ad-revenue to your chosen charity.
The social-tech start-up launched it’s service today. With the video below which explains it all.
See an example of the widget after the break. And in the right bar. I choose Médecins Sans Frontières (MSF) to support.
“Let’s fight hypocrisy with ethics, Let’s start the new sexual revolution together!” states Come4.org, billing itself as “the first user-generated, no-profit porn site finalized at funding charitable and ethically driven project”.
The organization, apparently based in Italy, asks people to register as users, then purchase and download proprietary, sexually explicit, video, text or audio. They can also upload their own content, and ask the selling price. Each piece of content is attached to a charitable cause, and all advertising revenue (net after operating expenses) goes to that cause.
The first cause to be adopted by Come4.org is the UK’s Asta Philpot foundation, an organization that advocates for the sexual rights of disabled people, including procuring the services of sex workers.
Below is a 90-second PSA, created by the Paris office of TBWA agency Being, that introduces Come4.org and its Asta Philpot project. As can be expected, it contains nudity and sexually explicit scenes.
And that’s not a sarcastic headline. This is one the best and charming religious fundraising campaigns ever.
It combines the Sign of the Cross with donating. Both very common for the target audience. Try it yourself. It’s the typical smartphone move. But it works on a pc also.
(Also available in French en Spanish)
The campaign from the Catholic Church of Montreal proves that the know what modern life is. And they did it before. See their previous annual campaigns after the break.
Duchenne Muscular Dystrophy is a muscle degenerating condition, spreading from the legs to the arms and neck and eventually leaving the entire body paralysed.
Even though if affects 1 in 3500 Australian children, Australia doesn’t have a policy for this condition, either for research, trials or supporting families. The Save Our Sons and Duchenne Foundation is challenging the Australian Government to match their $1.75m raising efforts, with an unique online petition at TheMostPowerfulArm.com, where every signature is made by a bionic arm on an interactive experience, streamed live.
The handwriting of The Most Powerful Arm is based on that of Jacob Lancaster, a 19 year-old from Sydney who has lost the ability to write due to Duchenne Muscular Dystrophy. By connecting to Facebook, users provide their name and email, with their name being mechanically written, signing for those who can’t.
End7, a campaign by the Global Network for Neglected Tropical Diseases (NTDs), came with this video two days ago. They asked celebrities including Emily Blunt, Eddie Redmayne and Priyanka Chopra to watch a footage about tropical diseases. In the final campaign video we see how they reacted.
The background: Nearly 1 in 6 people around the world, including 500 million children, suffer from seven NTDs: Elephantiasis, Roundworm, Hookworm, Whipworm, Trachoma, River Blindness and Snail Fever.
End7: “The great news is that all it takes to treat these seven diseases is a packet of pills, costing 50 pence. With the backing of some major players, including the World Health Organization and the Bill & Melinda Gates Foundation, we can actually eliminate these diseases by 2020.”
The goal of End7 is to end these diseases by 2020. They need money from governments and the public to transport the pills to those in need and set up treatment programs that communities can run themselves.
A growing population, bigger operating teams, larger equipment and longer hospital stays. That is the problem with the BC Children’s Hospital (Canada) and that’s why they started a fundraising campaign for a new hospital.
To illustrate the issue, agency DARE uses optical illusions to visually bring the space shortage to life for potential donors.
Stephen Forgacs, Director of Communications for the BC Children’s Hospital Foundation: “We were in the middle of our capital campaign and needed a message that would resonate with potential donors at all levels, opening the door to conversations regarding the need for a new hospital. Dare seized on a simple truth about our hospital, that we’ve run out of space, and leveraged that to design some very compelling creative.”
A weather forecast but not what you would expect. Called ‘Days of Hope’, the idea originates from Saatchi & Saatchi Berlin and focuses on the impact the cold January weather has on the many homeless people in Europe. Real people living on the streets are invited to a TV studio to present the weather in place of the regular weather-readers. When presenting the weather, the homeless person will allow the audience to take a closer look at their daily lives and make a request for donations to the charity.
The performance is not very exiting. It’s the surprise effect what make this campaign powerful.
The video below is from Romania and the same idea is also done in Russia. The campaign is being rolled out for Diakonie Frankfurt across Germany within the next few weeks. Switzerland will launch this week with Poland anticipated too.
John Pallant, Saatchi & Saatchi Regional Creative Director EMEA: “This is a very simple, but surprising idea, which we are expecting to get a lot of attention, stimulate conversations around this important issue, and most important of all, increase donations”.
It’s Mental Health Awareness Week in several countries, so it seemed like the right time to share this series of illustrations by Toby Allen, titled “Real Monsters”: Although it could be misconstrued as literally demonizing people with mental illness, the externalization of the various disorders as evil creatures who prey…
In early October 2013 a boat filled with African migrants sank off of the Italian island of Lampedusa, killing at least 111 people, and more than 200 are still missing. Friday the 4th of October 2013, was declared a day of mourning in Italy. The event has brought much introspection…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.