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UNICEF wants powerful change with the useless 5 cent coin

Posted by Marc van Gurp | 19-05-2014 19:00 | Category: Fundraising, Developing World

UNICEF Change For Good: UNICEF wants powerful change with the useless 5 cent coin

Internationally, the UNICEF Change For Good program has been extremely successful for 23 years as travellers get rid of their dead foreign currency onboard. However, locally Aussies aren’t donating. 
The challenge was to find a way to prompt Aussies to donate when travelling domestically onboard Qantas flights & in terminal.

Agency Iris Worldwide did it with transforming the useless 5 cent coin in the campaign video into powerful change by showing what will happen.

It’s an integrated campaign, with the video as most important campaign item which will be shown onboard on Qantas flights. The other part is ‘in-terminal’, like print and donation bins.

Passengers can deposit their spare change in Change for Good envelopes provided in seat pockets on Qantas domestic flights and place them in UNICEF collection bins at domestic airports around the country.
Change for Good is an partnership between UNICEF and the international airline industry.



Advertiser:
UNICEF Australia
Agency:
Iris Worldwide Sydney

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Dramatically beautiful music from WWF about the tragedy below sea level

Posted by Marc van Gurp | 24-04-2014 23:00 | Category: Animal rights, Environment, Fundraising

Dramatically beautiful music from WWF about the tragedy below sea level.

The music in this campaign WWF will win lots of prizes. It’s beautiful and dramatic.
It’s used in this new animation about irresponsible and damaging activities like overfishing, pollution and climate change. And how it effects life below sea level.

Seastars is the name of the campaign from WWF-The Netherlands. Become a star of the sea and help is the message.
The song is available in the iTunes Store.




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WWF warns you with Snapchat for the #LastSelfie

Posted by Marc van Gurp | 14-04-2014 22:00 | Category: Environment, Fundraising

WWF Denmark and Turkey on Snapchat: Don't let this be my #Lastselfie.

It is a natural choice to use Snapchat as media channel for environmental organisations. The Brazilian OndAzul did it in a campaign about the disappearing rainforest.
Snapchat is the app where images disappear from the screen in a couple of seconds. Very popular among young people.

WWF Denmark and Turkey use this idea in their new campaign about endangered animals. The image of a polar bear, tiger, gorilla, panda and orangutang is used with the text “Don’t let this be my #LastSelfie”.

WWF ask their community to take a picture from the campaign images with Quick Chat with their phone and send the picture to Snapchat friends. The call to action is included on the image.
Very smart!

See the Turkish version in the video below and at Bigumigu.



Agency:
41? 29!

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Emojew: Fun and Fundraising with the Jewish Emoji app

Posted by Marc van Gurp | 10-04-2014 22:30 | Category: Fundraising, Poverty

Emojew, The Jewish Emoji app

Funny kosher icons, they didn’t exist. But now they do named EMOJEW. It is a free app for sending text messages.

EMOJEW was created for the Israeli charity organisation Latet in order to bypass the problem of ‘text message donations’ that where blocked by cellular operators.
The app is primarily intended to send traditional Passover (Pesach) greeting. But it also gives users the ability to donate Passover meals to needy families through the app with the click of a button.

The app is available for Android at Google play.

Latet (Hebrew for “to give”) is a humanitarian aid organisation. It was founded in 1996 and runs throughout the country, serving as a national umbrella organization to 150 NGO’s and local organizations in all sectors.



Advertiser:
Latet
Agency:
BBR Saatchi & Saatchi

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Social Experiment: Abandoned Baby Crying

Posted by Marc van Gurp | 9-04-2014 09:00 | Category: Fundraising

Social Experiment: Abandoned Baby Crying

An abandoned baby carriage at a public spot with a crying baby at -25°C. How many people would intervene?
It’s a new social experiment done in Russia for a charity Garage Sale.

Only 10% stopped and cared for the baby. Each of them received a message: “Abandoned children can not ask for help, but it does not mean that they do not need it” and an invitation to a charity Garage Sale of second hand goods.

Advertising agency Red Pepper made a video about the experiment. This video got a lot of free media on Internet and was shown on TV. A great way to contact the target audience with instruments without having any advertising budget.



Advertiser:
Charity Garage Sale

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The moment your daughter tells you that she is HIV positive

Posted by Marc van Gurp | 12-03-2014 15:00 | Category: Fundraising, Health

Sidaction 2014

- Dad is me.
- How are you honey?
- I am HIV positive.

This is the message that no parent wants to hear. It is the basis of the new campaign of Sidaction. Because Parents can’t always be there for their kids.

Sidaction is a major French public event that started in 1994 for raising awareness and collecting charitable funds for AIDS.
In contrast to 1994, the organization can bring a positive message. As the times have changed. Because medical science is a step further as it was then.
Parents are the target group this year.

“Cette fois, on a tous le pouvoir d’agir. Donnons
“This time, we all have the power to act. Give.”



Advertiser:
Sidaction
Agency:
Leo Burnett France

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Donating while you dance

Posted by Armando Alves | 6-03-2014 00:17 | Category: Fundraising

Guilty Pledgers puts the fun back back into fundraising, as the first Spotify app where pledgers can put their tracks on the a playlist for a minimum of £2 pledge, donated to a charity of their choice via JustGiving.

Users visiting guiltypledgers.com ‘join’ the party on their computers and smartphone, with Facebook connect making the fundraising effort more visible and accessible. Then just search for your outrageous pop hit and make your pledge, with the host adding up your choice to the party’s playlist (with a bumping up feature on the works).

image

Seems like a nice way to organize charity parties and have fun with it. Shall we dance and fundraise?

image

The app was created by Andy Whitlock, Katy Theakston and Ben Tomlinson of Poke London, developed by Abstraktion and funded by Spotify.



Agency:
Poke London

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This film features a real birth scene which viewers might find distressing

Posted by Marc van Gurp | 25-02-2014 12:30 | Category: Fundraising, Poverty, Developing World

Save the Children UK. For a million newborns every year, their first day is also their last.

A birth would be the most natural thing in the world to be. Yet there is a warning on this video: “This film features a real birth scene which viewers might find distressing.”
Why? Because for a million newborns every year, their first day is also their last.

First Day’ is great work from Save the Children UK. Filmed with respect for mother and child.

The footage comes from the maternal waiting home at Peters Town Clinic in Liberia and was not created specifically for this ad.

Justin Forsyth, Chief Executive of Save the Children said: “The first day of a child’s life is the most dangerous and too many mothers give birth alone on the floor of their home or in the bush without any life-saving help. We hear horror stories of mothers walking for hours during labour to find trained help, all too often ending in tragedy.”
“It’s criminal that many of these deaths could be averted simply if there was someone on hand to make sure the birth took place safely and who knew what to do in a crisis.“



Advertiser:
Save the Children UK
Agency:
Adam & Eve/DDB

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Simple and insightful film from the British Red Cross

Posted by Reuben Turner | 21-01-2014 21:18 | Category: Elder Issues, Fundraising, Developing World

image

I love this short film from the British Red Cross – not for the concept, the music, the voiceover, the direction, the casting, the editing – but for the simple, human insight that links everything they do together.



Advertiser:
The British Red Cross
Agency:
ARTHUR LONDON
Source:
Civil Society

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Struggling Single Moms Take Over Celebrity News

Posted by Marc van Gurp | 16-01-2014 17:00 | Category: Fundraising, Homelessness, Poverty, Women's Issues

As a society we’re completely obsessed with celebrity culture, meanwhile, some single mothers struggle every day just to provide the basics for their children.
To raise awareness and support for WoodGreen Community Services’ “Homeward Bound” program, DDB Canada Toronto has launched a provocative campaign that prompts people to care about those living in poverty as much as they care about celebrities.

The program helps homeless or inadequately-housed single mothers earn a tuition-paid college diploma, start a career and achieve economic self-sufficiency.

Denise Rossetto, executive creative director at DDB Canada: “Our creative is a parody of popular celebrity media culture, but instead of celebrity-focused stories, it features hard-hitting headlines about struggling single mothers and the real hardships they face each day.  Learning about celebrities is fun, but we want people to recognize that there are many others who are in greater need of our attention and support.”

image



Advertiser:
WoodGreen Community Services
Agency:
DDB Canada

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