The best of non-profit advertising and marketing for social causes

Gender Issues

We have 145 blogposts about Gender Related Issues.
Related Pinterest board: Gender Issues & LGBTQ-rights.

  • Gender Gap Cake Pie Chart Paul Bakery Romania

    This is the most tasty pie chart about the wage gap

    By on 10 April 2016

    Making statistiscs on the wage gap between men and women is not a complicated challenge unlike eliminating this inequality. There is a lot of creativity needed and that is what they did in Romania. Nir Refuah and friends from Mccann Erickson designed...

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  • Leftover women #changedestiny in Marriage Market

    By on 8 April 2016

    “Sheng Nu” is the Chinese term for “leftover woman,” the ones over 25 that haven’t married yet and are increasingly pressured as they grow older and haven’t yet found a husband and married, being stigmatised by parents and friends. Skincare...

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  • The Alphabet of Illiteracy

    By on 26 March 2016

    A lovely campaign from Project Literacy, an initiative backed by education publisher Pearson, about the lifelong, and life-changing impacts of illiteracy. Simple, strong and beautifully made using real sculptures to illustrate every letter, and every point. Agency: FCB Sculptures: Wilfrid Wood

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  • Disembodied private parts preach consent

    By on 4 March 2016

    In a campaign that reminds me of Sweden’s singing genitals for kids, the North America’s Project Consent uses cute animations of body parts to deliver an important social message. In this case, however, the target audience is older. And...

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  • Men: Deadpool wants you to check your happy sack for cancer

    By on 1 February 2016

    “That bag of beans bouncing around in your hand could be trying to kill you.” Deadpool is a fictional superhero played by Ryan Reynolds in an upcoming film from Marvel. The character, whose alter ego is Wade Wilson, former special forces...

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  • Charity Ovarian Cancer Canada cancer charity shows off its #Ladyballs

    Canadian cancer charity shows off its #Ladyballs

    By on 31 January 2016

    It’s a genuinely funny ad, but viewers seem split on whether it’s fighting or promoting a certain kind of sexism. #Ladyballs is an awareness and fundraising campaign for Ovarian Cancer Canada (OCC) by Grey4Good, a division of Grey Canada . OCC says that...

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  • Anne goes rogue for abortion rights in PEI

    Anne goes rogue for abortion rights in PEI #iamkarats

    By on 30 January 2016

    Anne of Green Gables, the fictional character first published by Lucy Maud Montgomery in 1908, has become an icon of Canadian children’s literature and a major tourist draw for the province of Prince Edward Island (PEI). In the books, Anne...

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  • Breastfeeding advocacy

    Breastfeeding advocacy: The new way to objectify boobs

    By on 29 January 2016

    (The campaign “in situ” photos, appearing at the bottom of this post, show bare female nipples just in case your workplace is sensitive about that kind of thing.) Here at Osocio, we have blogged repeatedly about the attempts by advertisers...

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  • #SexFactsOmaha fights teen sex myths

    By on 26 January 2016

    This campaign, by all-volunteer agency Serve Marketing for Women’s Fund of Omaha, is pretty good in terms of production. But do teens really believe any of these things? This gives me serious doubts about sex education in Omaha. The campaign includes TV spots,...

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  • ItsNeverOkay makes harassment brutally frank

    #ItsNeverOkay makes harassment brutally frank

    By on 26 November 2015

    **Trigger Warning: Sexual Harassment, Bullying, Implied Rape** In March, I wrote about the Government of Ontario’s great new anti-sexual-assault campaign, #WhoWillYouHelp. Now, they’re addressing some more subtle forms of harassment, both sexual and bullying, by having the offenders speak plainly...

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