Onstuimig

“I’m a Roma Woman” Campaign

Posted by Monica Brasov-Curca | 14-01-2012 21:24 | Category: Activism, Discrimination, Gender issues, Human rights, Women's Issues

In the midst of the recent upsurge in violence in Europe against the Roma people, where unprecedented numbers of organised right wing extremists, terrorists, hooligans and, in some cases, even resentful citizens have participated.

The “I’m a Roma Woman Campaign” is fighting back against hate and marginalizations that all Roma suffer with stories. Roma women in Europe face triple bias; marginalized and discriminated because they are women in their communities and because they are Roma and women outside their communities.

The campaign began in 2008 and is a product of collaboration and partnerships between Roma and Non-Roma NGO’s and activists, the video below was released in March 2011 and features the five activist who originally began the initiative

Working with the Roma Media Archive, which is an ongoing participatory media project to which the Roma and non-Roma artists, activist organizations and communities are invited to contribute with various documentary and art materials that reflect the contemporary Roma situation. 

The campaign was developed to challenge centuries-old stereotypes about who the Roma are and allow them to take ownership of their image often misunderstood by mainstream media.

It also wanted to tell the REAL Roma story and create the conditions for effective advocacy of issues related to Roma women and to caste a vision of the future for Roma youth which stresses the opportunities offered by social activism to increase self-empowerment and community empowerment.

Does it succeed?



Advertiser:
The Romedia Foundation

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The first national HIV Testing campaign in the United States targeting Black MSM

Posted by Marc | 4-12-2011 22:55 | Category: Gender issues, Health

CDC - Centers for Disease Control - Testing Makes Us Stronger

This campaign was announced a long time ago. It took until December 1 for several reasons to launch.
Imagine that it is a big step for a federal government in the USA to support sex-positive imagery and messages about real black gay/bi men.
According to Better World Advertising, the agency behind the campaign, black gay/bi/downlow men are an under-served and under-represented population in the States.
The campaign is from the CDC (Centers for Disease Control). It is a national HIV Testing campaign targeting “Black MSM” (men who have sex with men).

The campaign’s images and messages are featured in ads in national publications and websites, as well as local outdoor, transit and print media in select cities experiencing high levels of HIV infection in African American gay and bisexual men.
A 19-member panel of expert consultants consisting of black gay and bisexual community leaders worked with CDC to develop the campaign. More than 400 black men in five U.S. cities helped refine the messages.
The central information source is the Testing Makes Us Stronger website.

“These men haven’t seen each other represented in HIV campaigns in the past,” said Richard Wolitski, deputy director of the Behavioral and Social Science, Division of HIV/AIDS Prevention at the CDC, in August. “I think this campaign is a huge step forward.” [Source: GA Voice]

Testing Makes Us Stronger is a part of Act Against AIDS, CDC’s 5-year, multi-faceted national communication campaign to fight the HIV/AIDS crisis in the United States.

Related post from the Centers for Disease Control:
- Positive or negative, 1 in 4 don’t know



Advertiser:
CDC (Centers for Disease Control)
Agency:
Better World Advertising

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Guns and vacuum cleaners are not sex toys

Posted by Tom Megginson | 2-12-2011 23:10 | Category: Gender issues

This campaign, from Osez le Feminisme Belgique, is not what it seems.

image

It’s a campaign against sexism and heteronomity in the guise of gendered children’s toys.

image

There is also a cowboy hat and a sword in the full campaign, but these two made for a more interesting headline :)



Advertiser:
Osez le Feminisme Belgique
Source:
Fist Movement (Facebook)

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What if I were a girl?

Posted by Daniel Jaszczak | 25-11-2011 21:59 | Category: Abuse, Discrimination, Education, Fundraising, Gender issues, Human rights, Third world, Women's Issues

I’m a 30 years old guy who is quite happy with his life choices and how it is going so far. But what would my life be if I were a girl born in one of the developing countries? I know that, how I feel about my life, could be very different.

image



Advertiser:
Plan UK

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Every child has the right to…

Posted by Marc | 8-11-2011 23:38 | Category: Abuse, Discrimination, Education, Gender issues, Government, Human rights

This is the new campaign from the Dutch Children’s Ombudsman. It is all about children’s rights. Do you think the Netherlands is a liberal country?
The campaign, which includes both trailer-like videos and posters, translates the true stories of four Dutch children who have recently had their rights seriously infringed upon. We have all four stories.

Lemon Scented Tea, the agency behind the campaign: “Fortunately for both Lemon and Dutch children, the ombudsman himself, Marc Dullaert, wanted to introduce himself with aplomb.
While purposely provocative, we made sure this was a campaign for children by children. The stories are true, the scripts comprise the children’s own words and the films and posters themselves feature – yes – the children.”
For the posters the agency masked the real victim by interlacing his/her image with that of other children.

The campaign is fully integrated in the Children’s Ombudsman website. Visitors can respond to the stories and of course it is possible to contact the Ombudsman.
See also this (translated) behind-the-scenes page.

Overall tagline: “Every child has the right to be heard”.

The video above is the only one with english subtitles.
Above (and the poster below): the story of Sander, who, after his parents divorce, was forced to live with his mother. The judge didn’t listen to his side of the story.

Update:
All videos are now available with english subtitles.

Children’s Ombudsman - Kinderombudsman: Every child has the right to be heard



Advertiser:
Kinderombudsman
Agency:
Lemon Scented Tea

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You’ve Seen More Gay Movies Than You Think

Posted by Marc | 25-09-2011 20:45 | Category: Culture, Gender issues

Have you ever wondered why there are closets in a movie?
Corny humor in these four videos from Queer Lisboa, the Lisbon gay and lesbian film festival. Too corny I think.

Last year they did a remake of a scene from Tarantino’s Reservoir Dogs. This year they took four others, all about the theme ‘coming out of the closet’.
The festival took place from the 16th to the 24th September 2011.

Queer Lisboa is the sole Portuguese Film Festival dedicated exclusively to screening gay, lesbian, bisexual, transgender, and transsexual themed films, a genre known as Queer Cinema.

image



Advertiser:
Queer Lisboa
Agency:
Fuel Lisboa
Source:
Ads of the World

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PFLAG: Sharing stories of the 21st century LGBTA family

Posted by Tom Megginson | 18-08-2011 16:48 | Category: Gender issues

PFLAG (Parents, Families, and Friends of Lesbians and Gays) Canada has recently launched an online video campaign highlighting the love and support in the wide variety of modern domestic situations that include Lesbian, Gay, Bisexual, Transgender and Ally (LGBTA) family members.

Some of the videos are paired, giving two sides of the family story. The first pair is 12-year-old Bryce, who is being raised by four gay parents: three mothers and one father. Her story is connected to her father’s video, Terry Edward Briceland.

Other stories at the campaign site include:

• Jazz, a young gay woman who credits her sister for helping save her from a suicide attempt. Her video is connected to her partner’s, Nicole.
• Mike, who has become an advocate for the gay black community. His video is connected to his husband Doug’s story.
• Jennifer, the mother of a trans-identified son Mason
• Darlene, who came out as a lesbian after 17 years of being married to a man

I like the individuality and humanity of this approach, which treats each family as unique yet easy to identify with (for people of any sexuality) on issues of love, trust, struggle and growth.

(more after the break)



Advertiser:
PFLAG Canada
Agency:
DraftFCB Toronto

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Shake up your prejudices

Posted by Tom Megginson | 14-07-2011 14:53 | Category: Gender issues

When Indian artist Raghava KK and his musician wife Netra Srikanth became parents, they quickly realized that children’s books are full of propaganda about social norms.

image

Raghava wanted to introduce his children to a more open-minded perspective on family diversity. So he developed an interactive storybook for iPad that takes children through mundane family life, such as meals, naps and baths, but with a difference: At any point in the story, with a shake of the iPad, the child can change the family structure from heterosexual to same-sex parents and other scenarios.

Ipad art Project- Pop It at home from Raghava KK on Vimeo.

“It’s a metaphor for shaking from one perspective to another,” said Raghava in an interview with Mashable. “The relationship between parent and child does not change if they have two moms, two dads. I’m challenging the concept of family.”

He wants to continue to develop the “shake up” idea, and apply it to themes such as cultural diversity (especially to ethnic and religious tensions in his part of the world), and to open-source it so that others can develop their own stories.

The story, called “Pop It”, is apparently available at the app store for $1.99 (although I can’t seem to find it at the moment).



Agency:
Raghava KK
Source:
Mashable

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The Gay Who Wasn’t Gay Enough

Posted by Marc | 8-06-2011 23:00 | Category: Gender issues, Sport

Hilarious story of a guy who came out of the closet and realized he… likes rugby.
It is a recruitment mockumentary by Toronto’s gay rugby team—inspired by the players’ true stories—the Muddy York Rugby Football Club.

Muddy York RFC is a progressive rugby club in Toronto geared towards the city’s gay community. Established in 2003, they primarily compete against ‘straight’ teams in the Toronto Rugby Union. They also travel for exhibition matches against other gay teams, and host the annual Beaver Bowl Tournament.

“Find yourself on Toronto’s Gay Rugby Team. Coming out of the closet was the easy part.”

The video is made in association with The Corner Store and Henderson Bas Kohn, starring the boys of Muddy York RFC featuring Anthony Wallace as Richard.

Muddy York Rugby Football Club



Advertiser:
Toronto's Gay Rugby Team

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Would you support someone with HIV?

Posted by Marc | 1-06-2011 22:55 | Category: Discrimination, Gender issues, Health

Great new interactive video from Russia. It’s from LaSky and it is the final video of the “Trust and use condom” mass media campaign aimed at preventing HIV among men who have sex with men. (see two videos here in a previous post about Lasky)
The video is different from the previous three ones, as it both provides information and requires interactive participation in its progress and finale - everyone who watches video is free to choose among variable options of its continuation. Man is always given the choice, and every decision taken can influence the outcome of the situation and the final result.

In this video the viewer is the main character. It is up to the viewer to decide what to do to support the person who is in a difficult situation, to protect himself and his partner.
The idea of interactivity on YouTube isn’t new. But for a Russian social campaign it is.

Georgy Molodtsov, Creative director of Laboratory for Social Advertising: “Of course you know such quests like ”Choose a different ending” or ”Condom, no condom”. I’ve researched them and made very low-budget and easy analogue on the subject of tolerance to gays with HIV.”
“Here the aim was a little bit harder - we were asked to show normal positive models of behavior of gays toward gays with HIV. That means, that we couldn’t show absolutely negative reactions or to show, that if our character is getting HIV he loses, as we need to show that even with HIV your life goes on.”
“At the end, the viewer see the situation from the side of regular person, and if he choose wrong variants and get HIV - he is put into the body of the pay, whom he reject in the beginning - kind of a circle.”

The videos are made with a very limited budget and with that knowledge I’m surprised about the quality, both technical and creative.

You can start the journey above with the first video or start here.

“Как ты поступишь в этой ситуации? // What would you do in this situation?”

In many countries being gay is still not accepted. A Gay Pride recently held in Moskow broke up before it starts.
Read about it here.

Would you support someone with HIV?



Advertiser:
LaSky
Agency:
Laboratory for Social Advertising

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