This new campaign made by GMMB, Better World Advertising and Anita Santiago Advertising is called “Me Not Meth”. It is a project of the California Department of Alcohol and Drug Programs seeking to prevent crystal methamphetamine use across the state of California USA.
The current stage of the campaign is aimed at gay and bisexual men, and other men who have sex with men (MSM).
The campaign will officially launch next monday.
President George W. Bush and former First Lady Barbara Bush are featured in new public service announcements for Casa Family Day, a group that advocates the educational and public health benefits of families sitting down and sharing the evening meal together. Although many American social scientists see a correlation between good parent-child communication or healthy life habits and having a strong family dinner ritual, not all of them are convinced that there is the causal connection that this campaign seems to imply. Feminists and members of non-traditional families may also see a certain amount of normative sexism in the campaign, particularly in the spot with the Chief Executive, which assumes that mothers necessarily do the cooking at the family meal.
Just a normal foster parents campaign at first sight. But it isn’t. This new campaign made by Better World Advertising for Family Builders tries to recruit accepting and loving parents for LGBTQ kids in the foster care system. LGBTQ stands for Lesbian, Gay, Bisexual, Transgender and Questioning.
The campaign is running on billboards, in subway stations, on the trains and buses in the San Francisco Bay Area, as well as posters, print ads, postcards, etc.
New campaign from Amnesty International Austria.
In Indien sterben jährlich tausende mädchen nur weil sie mädchen sind.
In India every year thousands of girls get killed just because they are girls.
(English version of the poster inside)
This querilla campaign was organised in the night before World Aids Day (Dec 1st) by agency Rouge for Act Up Paris. Thousands of bicycle saddles had been covered with the message:
Et vous, vous faites quoi pour vous protéger?
And you, what do you do to protect yourself?
Not since the early days of HIV has the gay community faced the kind of threat that crystal meth has become. Even though meth has been around for a long time, in recent years use of the drug has reached epidemic proportions. Most of us have stories about the harm that meth has caused. Men becoming infected with HIV after sex binges that last days or weeks. Other STDs like syphilis and gonorrhea rising sharply.
Guys losing everything and ending up on the streets. Relationships with partners, friends and family falling apart. Meth has caused some of us to turn violent and abusive. It’s landed some in jail for dealing or stealing or committing other crimes.
Silver at the Cannes Lions 2007 in the category Film.
PSA’s for EqualMarriage.org, a group that lobbies for support of civil marriage rights for same-sex couples. I have seen better PSA’s about the subject but these will be shocking enough for some groups. These ads take the sex out of same-sex marriage and show that gay marriage is actually pretty normal.
Tagline: “Gay marriage is just like yours. Only gayer.”
Family Builders, a Bay Area (SF, USA) adoption/foster care agency, together with the City and County of San Francisco, is launching a new media campaign urging lesbian, gay, bisexual and transgender (LGBT) families to adopt. This bold initiative, which features images of diverse families under controversial political buzzwords, is redefining what it means to be a family.
This campaign, running in Harlem New York, is made for the New York State Black Gay Network. In order to reach the target audience, which is inner-city African American MSM (Men who have Sex with Men), it is important to reach their community members who don’t acknowledge that homosexuality even exists, nevermind needs safe-sex messaging.
In January 2005, the association ILGA Portugal launched the first advertising campaign of it’s kind for the question of homophobia in Portugal. It intends to call the attention to the preconceptions that all LGBT people are white, as well as changing the attitudes toward homophobia. The campaign is composed of television, radio, written press and large format posters and was executed, pro-bono, by W/Portugal.
Pelo direito à indiferenca.
For the right to indifference.
Thanks José for sending
In China every day little girls and disabled boys are laid as foudling, because traditionally more value is been attached to a healthy son.
The parents didn’t have because of poverty enough money for the daily care, not at all for expensive operations like a hare-lip.
I found these ads above at Ads of the World. These ads are from Skeive Dager (Queer Days), the Norwegian Gay and Lesbian pride festival held once a year in Oslo. The ads runs on two following right pages.
All ads at this post are full of stereotypes, that’s a easy way of communicate the message, I don’t have any problems with that. I got more problems with the use of children. Of course you’re born gay or lesbian, but these ads sexualize childhood.
Next year we want a Humanitarian lion in Cannes.
Join and sign at humanitarianlion.com
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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