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Is this #HeForShe video helping feminism?

Posted by Tom Megginson | 29-09-2014 16:25 | Category: Gender issues

Is this #HeForShe video helping feminism?

The United Nations’ #HeForShe campaign had a fantastic launch, with Emma Watson’s impassioned speech deservedly going viral. She stood up and described how everyday sexism continues to discourage girls and women from being strong, physical, and outspoken. And she defended the “feminist” label as a simple demand for sexual equality. But most importantly, she called for solidarity between men and women in achieving it.

And then this video came out:

On the surface, it looks like a group of men from all walks of life answering Ms. Watson’s call. But delve deeper, and it becomes problematic. For me, anyway.



Advertiser:
HeForShe (United Nations)
Agency:
LOOKER Content
Source:
Ads Of The World

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Tampon Run game – fighting menstrual taboo one 8-bit tampon at a time

Posted by Oriana Lauria | 21-09-2014 20:00 | Category: Gender issues, Women's Issues

Tampon Run game – fighting menstrual taboo one 8-bit tampon at a time

Women spend over 3,000 days of their lives menstruating. Pretty normal stuff. Yet, many people feel uncomfortable when it comes to discussing anything related to menstruation - except for the classic put down: “you’re a bit grumpy. Are you on your period?”

This is why Andy and Sophie, two teenagers from Girls Who Code, decided it was time to end the awkward and help the discussion ‘flow’.



Advertiser:
Girls Who Code

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Son admits he’s straight in this video from Queer Lisboa

Posted by Marc van Gurp | 21-09-2014 19:30 | Category: Gender issues

Son admits he's straight in this video from Queer Lisboa.

In a family where homosexuality is the norm, the son comes out of the closet.
This spot is from Queer Lisboa, the Portuguese Film Festival dedicated exclusively to screening gay, lesbian, bisexual, transgender, and transsexual themed films, a genre known as Queer Cinema.

Related Queer Lisboa posts:
- Brave Heart comes out of the closet in Lisbon
- Perfect Ad For A Gay Film Festival (2012) (Buzzfeed)
- You’ve Seen More Gay Movies Than You Think (2011)
- I’m gonna be Mister Pink (2010)



Advertiser:
Queer Lisboa
Agency:
Fuel Lisboa

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UK Girl Guides demand political action on sexism #girlsmatter

Posted by Tom Megginson | 10-09-2014 16:30 | Category: Gender issues

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From a creative or marketing point of view, there’s nothing outstanding about this video by Girlguiding UK. It’s a typical compilation of “streeters,” with diverse women speaking out about sexism and harassment:

What is interesting is how activist the Guides have become. This is not a simple call to the public to help fight inequality; this is an organized demand to British MPs.

Their online petition to Members of Parliament makes the following demands:

1. Listen to girls and young women, take them seriously and make sure their voices count

2. Demand that schools take a zero-tolerance approach to sexual bullying and harassment

3. Call on all schools to teach body confidence and gender equality

4. Make girls’ rights a priority in the UK’s approach to international development

5. Stop children’s exposure to harmful sexualised content in mainstream media

6. Empower girls and young women to speak out and be heard on the impact of media sexism and stereotyping

7. Modernise Sex and Relationships Education so all young people can make informed decisions and stay safe

8. Guarantee that women will be equally represented in Parliament

These are big demands ( #5 worries me from a censorship point-of-view, and applying #8 could have some unintended consequences) but I can’t think of another time that the 104-year-old organization, or any of its international versions, has directly addressed politicians with such a powerful agenda.



Advertiser:
Girlguiding UK

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Amnesty International takes over Tinder to promote women’s rights

Posted by Arbie Baguios | 7-08-2014 00:59 | Category: Gender issues, Human rights

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It’s not the first time Tinder has featured in the world of charities and nonprofits - there was that social experiment by ASH (Action on Smoking & Health) that asked whether smoking is sexy (spoiler alert: it’s not); and then, there is the cringe-fest that is Humanitarians of Tinder.

Now Amnesty International wants in on the action, too. And, indeed, action is one thing Tinder, the popular hook-up app, is in abundance of.

In this campaign developed by digital agency Circul8 for Amnesty International Australia, they ask members of the public to sign-up for an account, change their profile picture to one of these below, and add the following caption: “Amnesty stands up for women’s rights, will you?”

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And if you think hook-up apps and women’s rights aren’t compatible, think again. According to Tinder co-founder and CMO Justin Mateen, “Empowering women is a vital part of Tinder’s overall mission.”

This partnership certainly is a match! Amnesty Australia’s Director of Marketing and Fundraising, Peter Thomas, said, “This new collaboration between Tinder and Amnesty International Australia is another way of reaching a new audience and illustrating that support for women’s equality can take many forms. Tinder is not only helping build social networks and uniting people, it’s also helping promote interest and support for human rights.”

Human rights and human swipe-rights - what’s not to like?



Advertiser:
Amnesty International Australia
Agency:
Circul8

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#Credence: The First Sci-Fi to challenge LGBT portrayal in film

Posted by Marc van Gurp | 31-07-2014 22:00 | Category: Gender issues

Credence: The First Sci-Fi to challenge LGBT portrayal in film.

Credence: The First Sci-Fi to challenge LGBT portrayal in film.

Ever wondered what it might look like if a science fiction film presented LGBT people the way it should be done? #Credence will be the first Sci-Fi of its kind to challenge the way gay characters are portrayed in film.

The project is in it’s early stages and there is currently an Indiegogo campaign for funding it.

Credence tells the story of a family torn apart during the last evacuation on earth after violent storms have made survival impossible. Hope has been found in the form of new worlds that support human life, however due to limited rocket capacity and life expectancy only children are permitted to evacuate, and even then - only the rich have ended up getting tickets. The short film follows 2 fathers’ decision to make the ultimate sacrifice to give up all their possessions to ensure the survival of their daughter, and the entire human race.




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Life Ball posters feature nude transgender model as both Adam and Eve   [nudity]

Posted by Tom Megginson | 14-05-2014 15:10 | Category: Gender issues

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Surrealist photographer David LaChapelle shot some amazing posters for Life Ball, an AIDS charity event held in Vienna.

Featuring transgendered model Carmen Carrera, the posters are inspired by “The Garden of Earthly Delights,” a c. 1500 AD triptych by Hieronymus Bosch.

image

However, while Bosch’s work strove to warn late-mediaeval Christians about the wages of “sin,” David LaChapelle mistakenly interprets the Garden as “Bosch’s utopia of a diverse society.”

It’s a nice thought, and the posters (below), are beautiful — if not suitable for every workplace. Titled “I’m Adam, I’m Eve, I’m Me,” they feature Ms. Carrera — who has breasts and a penis — in both “tucked” and “untucked” nudes. They remind me more of sensual Roman portrayals of Hermaphroditus than Bosch’s guilt and horror.

Or as the artist states, “the body is more than something to be looked at as an object of sexual gratification. The body is a beautiful housing for the soul that we are celebrating in this picture.”



Advertiser:
Life Ball
Agency:
David LaChapelle
Source:
Huffington Post

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The First Ever Bollywood Music Video for Gay Rights

Posted by Marc van Gurp | 5-05-2014 22:30 | Category: Gender issues

The First Ever Bollywood Music Video for Gay Rights, Presented By The United Nations.

This video comes at a critical moment in the evolution of public debate in India on gay rights. The law criminalising same-sex love in India, Section 377, was reinstated at the end of last year, following a ruling by the country’s Supreme Court that sparked nationwide protests and an outpouring of support for the LGBT community. Activists have appealed for the decision to be reviewed.

The campaign is an initiative from the United Nations High Commissioner for Human Rights (OHCHR).

The video called “The Welcome” stars actress and former Miss India Celina Jaitly. Jaitly, who was last year nominated by the High Commissioner as a “UN equality champion” in recognition of her support for LGBT equality, makes her musical debut in the video, singing a new version of the 1979 Bollywood classic, Uthe Sab Ke Kadam.

Commenting on the launch, the UN High Commissioner for Human Rights Navi Pillay said she was delighted to see the Free & Equal campaign extended to India.  “LGBT people have historically been marginalized and subjected to discrimination and violence in India, as elsewhere. But change is coming. In the past few months we have seen an unprecedented level of public debate relating to the rights of LGBT people. As awareness grows, attitudes will change. We need to do all we can to hasten change by challenging the myths and misinformation that get in the way of understanding. That is what this campaign is all about.



Advertiser:
United Nations High Commissioner for Human Rights (OHCHR)

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“You Don’t Say” campaign addresses problematic language

Posted by Tom Megginson | 27-04-2014 15:17 | Category: Gender issues

You Don’t Say Campaign is a collaboration between a student group named Think Before You Talk and the Blue Devils United athletics program at Duke University in North Carolina, USA. The campaign seeks to raise awareness around the misuse of language that relates to the LGBTQ community and gender issues.

The “You Don’t Say Campaign” is a collaboration between a student group named Think Before You Talk and the Blue Devils United athletics program at Duke University in North Carolina, USA.

You Don’t Say Campaign is a collaboration between a student group named Think Before You Talk and the Blue Devils United athletics program at Duke University in North Carolina, USA. The campaign seeks to raise awareness around the misuse of language that relates to the LGBTQ community and gender issues.

According to their Facebook Page:

The “You Don’t Say Campaign” seeks to raise awareness around the misuse of language that relates to the LGBTQ community and gender issues. These words dehumanize and marginalize many within the Duke community and beyond and it is important to understand why.

Our Goal: Foster dialogue on the intersection of language and gender and sexual identities.

Words mean something. Think Before You Talk.

The campaign takes a poster format, but beyond campus the captioned photographs are a perfect match for social media. I’m not thrilled by the photography, which could have been much more striking, but the student models certainly have their hearts in it. It’s good to see youth take responsibility for the social implications of the words their peers use so casually.

See more examples below:



Advertiser:
You Don't Say Campaign Duke
Source:
SF Globe

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Minorities unite with animated campaign ahead of EU elections

Posted by Marc van Gurp | 15-04-2014 14:20 | Category: Discrimination, Gender issues

#NoHateEP2014: Minorities unite with animated campaign ahead of EU elections.

This animated campaign explains the choice given to Emma, an EU voter, in the May elections. Emma faces an important choice between candidates who oppose her friends’ rights, or who care about both Emma and her community.
The campaign comes from ILGA-Europe (International Lesbian, Gay, Bisexual, Trans & Intersex Association) and The European Network Against Racism (ENAR).

Evelyne Paradis, ILGA-Europe: “This is the first time two organisations like ours unite at this level. We speak for over a thousand organisations who firmly believe that discriminating against one minority affects everyone negatively.”
“We’re telling voters from all walks of life that more equality and more justice are within reach, but to achieve that, they must vote in May.”

Many candidates for the European Parliament hold very strong views about diversity and LGBT rights. That is the reason for this campaign. That you make a conscious choice if you find equality important.

The campaign will be shared widely on social media in 12 languages in the run-up to the May elections. It contains a video and infographics.
The hashtag is #NoHateEP2014.




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