I was wondering if there is an evolution in style and message in AIDS campaigning. So I started a Pinterest board with work containing print, outdoor and ambient campaigns. From all over the world.
The question is too complicated to answer. Because the differences between the continents are too big.
In general there are two goals: awareness and fundraising. And the work I was looking for, visually attractive, is mostly awareness.
Within that area all styles are used. Brutal copy, bananas, love games, portraits, typography. Above all there are two things which are used most: the condom and the red ribbon.
However there is a noticeable development. In the early days most campaigns warn us about the dangers of sex and syringes. And you can’t get AIDS from a swimming pool. It’s the typical awareness in it’s early stages.
The target group is mostly gay or addicted.
That evolved into a more general approach. Campaigns targets all sexual active groups. And prevention became the message.
In the last few years the social approach is rising. The human factor. About the fact the people with Aids or HIV around us needs help, love and understanding.
The Pinterest board is getting big but we aren’t even halfway. There is so much explore. It’s like an uncontrollable virus. See it here and tell us which evolution you see.
For ladies only. And men only. The Warwick Rowing’s Men’s Naked Calendar is back for 2014 to combat bullying & homophobia.
The campaign was for raising money preparing to shoot the 2014 calendar. Campaign is closed because they reached the goal. What a surprise!
When I saw this video today I realized that only a few campaigns are made on homophobia. There are plenty campaigns on the subject of gay marriage and equal opportunities. Or HIV/Aids awareness campaigns targeting gay men.
I expected campaigns on homophobia after the recent discussions about home rights in Russia. And this is one of the first of the year, From Poland, a country known for it’s widespread homophobia. In the European study of tolerance towards sexual minorities Poland is always at the tail end.
The people behind this new campaign chose the form of a trailer for a thriller about a man living in danger and tension, which leads him to disaster. He destroys everything, work, family and friends. Why? Because of his homophobic obsession.
Previous Polish community campaigns against homophobia focused on defending its victims. In this spot, the people behind the campaign deal with homophobia from the “other side”, showing that it is the victim of a homophobic himself and his surroundings.
LaCamera (the production company): “Homophobes are still unaware victims from social prejudices, stereotypes and fears. Most of them takes over passively the popular attitude towards LGBT people. Our film can irritate them, but we would prefer to give them food for thought.”
Tagline: “Homofobia szkodzi tobie i osobom w twoim otoczeniu.”
“Homophobia harms you and those around you.”
More at the campaign website (in Polish). The English version will be launched soon.
The version of the video below is with English subtitles.
Smart campaign from Amnesty International broadcasted on the Dutch television in the run-up to the visit from Russian President Putin to Amsterdam.
On Monday, April 8, the Russian President Putin visits Amsterdam.
This visit is on a friendly basis.
We therefore ask everyone to avoid the following topics in the immediate surroundings of Mr Putin:
- Sexual orientation other than heterosexual
- Critical journalism
- Independent judiciary
- The right to demonstrate
- And Punk bands
Don’t frighten President Putin.
Keep Amsterdam free of Human Rights
We at Osocio are strong defenders of Marriage Equality and we know there is long way to go. Remember that there are only 11 countries in the world where same-sex marriage is fully recognised: Argentina, Belgium, Canada, Denmark, Iceland, Netherlands, Norway, Portugal, South Africa, Spain and Sweden.
Because of the recent news and the marriage equality profile picture action on Facebook I was curious about the campaigns from the recent years. We wrote a lot about it and I found many more on YouTube and Vimeo. Most of them come from the United States. I live in the first country where same-sex marriage became legal. But I can’t remember any social campaign from that time. Why so few other countries? Homophobia?
In some parts of the world campaigning openly is a dangerous thing to do. There are still countries where you can get the death penalty for being openly gay.
These thoughts and questions are the basis for this post. Because gays and lesbians can’t legalise their love in more than 200 countries. Many campaigns will follow in the coming years.
Do you know a campaign video not shown here? Let us know in the comments or by e-mail and I will update the post.
Image above: When it comes to marriage, St-Matthew-in-the-City doesn’t care “who’s on top”.
See original post here.
India is one of the most dangerous places in the world for women to live in. To address this issue, with the recent terrible rape cases in mind, a small group of men took to the streets in Bangalore wearing a skirt.
It was an idea of Samarpita Samaddar and her friend Adithya Mallya: “I was furious over Alwar BJP MLA Banwari Lal Singhal’s statement banning girls wearing short skirts to school. As we spoke more about this, Adithya wondered if men wore skirts, would they get molested? That’s how we came up with a plan to walk on Brigade Road in skirts on January 12.”
It is an action like Slut Walk Toronto we wrote about often.
As Samarpita said on the Facebook event page: “Why does wearing a skirt make a difference? It’s a satirical take on the issue to draw attention to the absurd idea that what a woman wears invites sexual assault. Wear that skirt as a symbol of your support to a woman’s right to wear what she wants, be who she is, exercise her rights, and be safe in her city. Nothing shows more solidarity with women than breaking barriers and boundaries of “his” and hers”.
Almost 1.5 million views and 28.000 likes on YouTube within 3 days. That’s the power when a celebrity put money and effort into a wonderful story for the good cause.
It’s the new song from Macklemore and Ryan Lewis called Same Love. It’s about love and a beautiful tribute to Marriage Equality. But above all a call to approve the Washington Same-Sex Marriage Referendum, also known as Referendum 74. [Ballotpedia]
The song is as beautiful as simple. Love and marriage is worth to live for. No matter the form.
This song, which I wrote in April, is a response to what I have observed and experienced, and is also an act of personal accountability. It was not easy to write, and I struggled with how I, as a straight male, could genuinely speak upon this issue.
Initially, I tried writing from the perspective of a gay, bullied kid, but after getting some feedback, I felt it wasn’t my story to tell. What I do know, and where I wrote from, is my own perspective growing up in a culture where “that’s gay” was commonplace, with a huge stigma on those who identified and were perceived as gay.
Growing up in the Catholic Church, I saw first-hand how easily religion became a platform for hate and prejudice. Those who “believed” were excused from their own judgments, bypassing the stark issue of basic civil rights.
As working in the European advertising and media industry with a lot of contacts in the similar Anglo American world I know that it is a predominantly white business.
That what this new campaign from the AdColor Awards is about. Their mission is to celebrate and champion diversity in the advertising, marketing, media and public relations industries.
ADCOLOR® strives to create a network of outstanding diverse professionals and champions of diversity and inclusion by honoring their accomplishments and leveraging their stories as a road map for others to follow. By highlighting the achievements of African-American, American Indian/Native American, Asian Pacific-American, Hispanic/Latino, LGBT and other diverse professionals, students and diversity and inclusion champions, ADCOLOR® aims to inspire the next generation of diverse professionals.
This year’s awards are October 18-20th in Las Vegas.
It’s Mental Health Awareness Week in several countries, so it seemed like the right time to share this series of illustrations by Toby Allen, titled “Real Monsters”: Although it could be misconstrued as literally demonizing people with mental illness, the externalization of the various disorders as evil creatures who prey…
In early October 2013 a boat filled with African migrants sank off of the Italian island of Lampedusa, killing at least 111 people, and more than 200 are still missing. Friday the 4th of October 2013, was declared a day of mourning in Italy. The event has brought much introspection…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.