“President Yoweri Museveni, the world is united with human rights activists in Uganda, in asking that you publicly declare your intention to veto the “Anti-Homosexuality” bill. Don’t let this law, and the worsening human rights situation in the country, make Uganda in to a pariah nation in the international community.”
The video is from All Out. They bring people together of every identity - lesbian, gay, straight, transgender and all that’s between and beyond - to accelerate the move toward full equality.
Their latest action is this petition demanding that Ugandan President Museveni stop the human rights violations by publicly vowing to veto the “Kill the Gays” bill.
Because I Am a Girl Canada shared this uplifting video on their Facebook Page. It’s a group of students at an all-boys school in Australia that decided they were best qualified to tell other boys how their generation can contribute to gender equity.
Watch their project unfold:
The project was created for UNIFEM (now UN Women) and mentored by executives from Deloitte.
And while these adorable lads’ hearts are in the right place, I’m sure they must be considered “highly datable” by their more progressive straight female friends.
"On January 24th, 2011, a representative of the Toronto Police gave shocking insight into the Force’s view of sexual assault by stating: ‘women should avoid dressing like sluts in order not to be victimized’.”
So begins the manifesto of Slut Walk, a grassroots movement of sex-positive Toronto feminists who will be demonstrating by walking from Queen’s Park (the Ontario Legislature) to Toronto Police Headquarters on the afternoon of Sunday, April 3. They plan to dress to kill, and re-appropriate their public displays of their sexual selves as something righteous and worthy of respect.
We’ll follow up after the event. Read the whole manifesto after the break.
“What a relief, advertising people are just normal people. They can be gay too.” I wrote at It Gets Better at DraftFCB.
At Osocio we love the It Gets Better project in which gay adults share their experiences in an effort to let the younger generation know that there is a better future waiting for them.
After the It Gets Better video from DraftFCB now there is a new one from the advertising industry. From Digitas New York.
The video features a roundtable discussion of Chez Nous, the LGBT group at Digitas New York, wherein they discuss their own experiences growing up, how they dealt with bullying and discrimination, and looking back, what advice they would give themselves as teenagers. They also discuss the importance of creating an LGBT community in the workplace.
Is this the beginning of a new trend? After all the videos from celebs we love to see more from our industry.
Ogilvy, Saatchi, Publicis, DDB, JWT, Euro RSCG, Y&R, TBWA, CP+B and all other advertising heroes: make your own video. We promise to publish it here.
The LGBT community needs more acceptance. Right now in a decade where homophobia is rising.
This student project from the Miami Ad School is an attempt to fight discrimination of LGBT people in a positive way.
There is one gay friendly group that hides in the closet: straight men. Straight men avoid publicly stating that they’re pro-gay for various reasons. The idea is to have their girlfriends do it for them. That makes them pro-gay and unquestionably straight at the same time.
Every woman can tag their boyfriend in a Ball of Pride statement on Facebook saying they love that their boyfriend is pro-gay. When done people also donate balls automatically.
Those balls are going to fill a pool for people to jump into on Pride Week 2011. Aim is to breaks the record of the biggest ball pit.
As far as I know it is still an idea made for GLAAD at Facebook, the gay and lesbian alliance against defamation.
Update: Communications & Publications Manager at GLAAD @sethbadam tweeted about this project:
“GLAAD has no affiliation with the “Balls of Pride” campaign and has requested that our name and logo be removed from the project.”
What a relief, advertising people are just normal people. They can be gay too.
We saw many cellebs talking to us in the It Gets Better serie started by Dan Savage. Now some employees from DraftFCB share their experiences and tell us that it gets better, absolutely better.
It’s what AgencySpy wrote earlier today:
Sure, it might be more significant for some to see Janet Jackson make an “It Gets Better” video, but what of those teenagers looking to one day in jump into the world of advertising and looking for gay heroes who have become success stories in their chosen field? That’s why this video is important, and that’s why having an agency rally around the cause can actually help emotionally distraught teens.
See the original post from Tom about the campaign which reached the third place in our Campaign of the Year competition.
Two spots from Russia about HIV prevention. From a country where is no tolerance towards gay and bisexual men.
The campaign started as awareness within the gay community. The obvious message is protect yourself, use a condom. Or as the campaign tagline says: “Trust and Wear.”
But soon the videos went viral on several big Russian websites like sostav.ru, adme.ru and social networks. Georgy from the Laboratory for Social Advertising told me that intolerance became the subject in most articles and reaction online.
The social cultural factors such as stigma, discrimination and homophobia keep young people away from self-identification as homosexual or bisexual men. In consequence, they refuse to participate in prevention programs.
So a campaign which was meant for a limited target group gets a whole new audience. Georgy says he is glad it happened. Fighting homophobia is the first and most important step.
The campaign is made for LaSky, the most ambitious project for HIV prevention in Russia.
It is sponsored by PSI and led by Focus-media foundation.
This is the new yearly campaign from SAIH, the Norwegian Students’ and Academics’ International Assistance Fund (Studentenes og Akademikernes Internasjonale Hjelpefond).
It is about discrimination against LGBT (lesbian, gay, bisexual, and transgender people).
Homosexuality is illegal in more than 80 countries in the world, and seven countries have death penalty. In schools and Universities worldwide, lesbian, gay, bisexual and transgender youth (LGBT) experience discrimination. They are harassed and exposed to violence.
The widespread discrimination against LGBT pushes them out of educational institutions or forces them to live in hiding and fear. Both students and academics experience discrimination because of sexual orientation or gender expression.
This looks like a follow up post on Tom’s Social PR 101 and Making good. It isn’t, it is a coincidence. But this campaign is the perfect example how campaign PR should be. Partly it is also about same sex parenting and in this case the organization, Adoption SF, understand how to communicate their message. And of course agency Better World Advertising (BWA) did a great job.
Ok the comparison isn’t fair. Adoption SF have a much bigger budget than Pop Luck Club.
In this post not just one visual but a flood of examples. Different colors, different images, different ways to communicate.
This campaign launched in June 2010 and is still running today in some capacity.
This is the first Polish campaign about civil partnership law: Love Doesn’t Exclude (Miłość nie wyklucza).
In Warsaw and Lodz (the biggest cities in Poland) they started with billboards. The first part of the campaign started with the billboard showing photos of children. Copy:
Those children they will not have equal rights.
On November 15 they changed the billboard showing the same children who are now adults. Copy:
We demand a civil partnership law.
The aim of the campaign is to draw attention to the fact that Poland has no civil partnerships law, and Polish legislation provides no regulations for same-sex couples.
Poland is the biggest European Union Member State in which same-sex couples are invisible for the law. The law ensures no legal protection to them, does not regulate their situation, takes in fact no account of their existence. Poland is also one of the very few European countries where the authorities have not taken up any measures whatsoever in this area. One of the aims of the campaign is to show that legal frameworks for same-sex relationships are a European civilisational standard and that social evolution in this area has not bypassed Poland. The law, however, does not follow the reality in this respect, and the authorities refrain from any dialogue with the society at large and with our interest group.
“Love Does Not Exclude” is therefore an expression of this social need – the voice of those who are invisible to the law and ignored by politicians.
I recently had the privilege of being invited to speak and participate in the 2012 Design Ethos Conference/Do-ference at Savannah College of Art and Design. The creator of the conference, Scott Boylston, is a longtime friend in the relatively small socially conscious design community and I was delighted that…
Some things in life are easy. We know them, we think of them, we understand them. And then there are those phenomena we would rather not know about. All the bad things … murder, rape, child molestation. We try hard to look away, and most of the time we…
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About Osocio
Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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