The best of non-profit advertising and marketing for social causes

Gender Issues

We have 165 blogposts about Gender Related Issues.
Related Pinterest board: Gender Issues & LGBTQ-rights.

  • #BirthControlHelpedMe takes reproductive choice to Twitter and beyond

    By on 23 June 2015

    In the five-and-a-half decades since the hormonal birth control pill put women’s reproductive choices in their own hands, there has been an unstoppable march towards sexual equality. At least, that’s how some of us see it. In the United...

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  • Anti-FGM campaign looks brutally familiar

    By on 22 May 2015

      The first thought that crossed my mind, when people started asking me about this new anti-FGM (Female Genital Mutilation) campaign by Ogilvy, UK, was “didn’t Amnesty do it first”?   Yes, they did. This iconic image, by Volontaire (Stockholm, Sweden)...

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  • Will these “edgy” coaster ads just re-brutalize women? (TW: #VAW)

    By on 14 May 2015

    People are talking about this new campaign by Ogilvy & Mather, Tokyo, for the Yaocho bar chain in Japan. But there’s another conversation we need to have about campaigns that address violence. It has become common practice to shock viewers with...

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  • It Was Never A Dress – women’s toilet signs just got updated

    By on 2 May 2015

    I’ve always found toilets pretty inspirational, but this campaign is taking it to the next level. Activist and software developer Tania Katan and her team at Axosoft have reinvented the way we look at women’s bathroom signs, turning the dress-wearing silhouette into a cape-wearing superhero....

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  • A lovely use for hate-filled lies

    By on 21 April 2015

    In the run-up to a historic vote on marriage equality in Ireland, a lot of pamphlets were printed and tweets sent that contained hate-filled invective and lies. That, sadly, was to be expected. What wasn’t, is that these campaigners...

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  • #thegaysweater challenges our vernacular

    By on 27 March 2015

    This art project, by the Canadian Centre for Gender & Sexual Diversity, has gone viral in North America. Knitted from human wool (spun from hairy contributions from the heads of LGBT Canadians) the sweater is currently on tour. The purpose...

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  • Give Child Marriage the Finger

    By on 17 March 2015

    Who likes child marriage? Nobody. Well, nobody you know, anyway. This campaign from Plan UK gives everybody the chance to show how they feel about it. It’s a smart take on the traditional ‘charity wristband’ that starts with instinct...

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  • You are implicated by this new sexual assault PSA #WhoWillYouHelp

    By on 6 March 2015

    **Trigger Warning: Sexual Assault** Here’s one that I think gets social marketing right: This new campaign from the Government of Ontario, Canada, doesn’t target the perpetrators of sexual violence, but instead reminds bystanders that they have a responsibility to...

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  • Why making #TheDress into a partner violence PSA was a bad idea

    By on 6 March 2015

    When a consumer brand like Oreo takes advantage of a realtime marketing meme or moment, we celebrate the agility of the marketing team. So it’s understandable that social marketers want to get in on the action. It’s not always...

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  • Sweating like a pig. Feeling like a fox.

    By on 23 February 2015

    A new campaign from Sport England, the government body charged with getting people in the UK moving. Their research uncovered that female participation in sport is far lower than men’s, and for specific reasons associated with body image and...

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