In the wake of the devastating cyclone that hit Burma on 2 May, the Burma Campaign UK launched a new video and poster campaign to highlight the ongoing disaster in Burma – the military dictatorship.
The new animated film ‘The Real Disaster’ was created by Ogilvy Advertising and is narrated by famous comedian Ricky Gervais. It tells the story of a little girl called Khin Mar, who survived Cyclone Nargis but whose village is later destroyed by the military dictatorship. The message is ‘The real disaster in Burma is the government’.
The video was beamed onto Waterloo station in London on June 25. The first part of the video above shows the projection, the second part shows the ad made by Ogilvy.
Amnesty International is bringing a life-size model of a maximum security cell at Guantánamo to cities across the USA.
The tour is a way to enable people in the United States to get a glimpse of the harsh realities of illegal detention and prolonged isolation.
Visitors to the cell are encouraged to enter and to go through the conditions of isolation and then share their experience in a video message (see below).
From Adbusters:
“Design is at war with itself. We are taught that design is about finding solutions. But the success of these solutions is judged so narrowly – Did it ooze desire? Did it shift units? – that we find ourselves implicated in problems far greater than the ones we solve. The time has come for a radical shift in priorities. We are now faced with some of the most daunting global challenges in human history. These are real targets, worthy of our problem-solving skills, ripe for our intervention. Yet those who have the vision to rise above national and political boundaries still have no symbol to rally under. We invite you to create a flag – free from language and well-worn clichés – that embodies the idea of global citizenship. A symbol that triggers pride and cohesion, whether worn on a backpack, displayed on a door, or flown on a flagpole. A symbol for anyone to declare membership in a growing and vital human cooperative. We invite you to prove that design has a real role to play in the fate of our world.”
In Seoul, Korea, on 17-18 June, government ministers from more than 40 countries, global business leaders, technical experts and academics are meeting to work out how the Internet can improve the world. They will forge broad principles that can provide an enabling policy environment for the Internet Economy. It is organised by the Organisation for Economic Co-operation and Development (OECD).
They want to know what you think. You can tell the leaders and opinion shapers in Seoul what you think by uploading a video on the FutureInternet channel at YouTube and they will upload responses to your ideas.
The video’s which are most valuable according to the OECD will be show at the conference.
Great idea. But why did they made such a boring announcement? See also the video below from Vint Cerf, Chief Internet Evangelist at Google.
I have my thoughts and doubts about this initiave but what do you think? Are we, citizens of the world, capable of making a strong statement and refreshing and creative ideas?
On the 26. of February 1992 18.305 legal inhabitants of Slovenia were erased from the Permanent Population Register of the Republic of Slovenia without being notified, without procedure, without any written order or legal ground.
In order to make a strong statement about this sad problem, the Slovenian design Studio Poper in collaboration with Amnesty International, The Peace Institute and The Municipality of Ljubljana started a public intervention in the streets of Ljubljana.
The Stories of the Erased are the message which can be seen all over the city on billboards, bus stops, shop windows, traffic lights and other various printed material.
It’s one of the saddest stories I ever heard of, but also a brilliant public intervention.
Each pixel - in the 500.000 pixel image depicting the issue - represents one individual’s power to end the lawlessness and the human rights violations in Guantanamo. By signing up, your commitment is visualized by one pixel being removed from the image.
During November 2007, WWF and PokeLondon joined forces to create interest and noise around the climate change bill. Ultimately driving people to lobby their MP to push for a stronger bill. The result was an impressive paper and bamboo boat and plane, plastered in signatures, that grabbed the attention of the media, members of parliament and the public when they were installed on London’s South Bank.
Agency Publicis & Hal Riney has released the latest part of the campaign “What do we have to do to get your attention” for American Bay Area Red Cross.
“What do we have to do to get your attention? Be prepared” is the aggressive approach to inciting SF Bay Area residents of all ages to get prepared for the next catastrophic event. All kind of online, guerilla and viral tactics are used.
See the previous part of the campaign:
- Be prepared I
- Be prepared II
I did it once, London by bike. It was terrible. Too much traffic jams, too much smog. But if more London citizins would take their bike instead of their car it would be much more fun. That’s what this campaign is about.
M&C Saatchi’s campaign for TFL (Transport for London) persuades viewers they are better off travelling by bike.
Yesterday I asked you if you know more campaign material from the ‘Red Cross/Bay Area/Be Prepared’ campaign. Geoemt sent me this material.
Read the previous post for the background information.
Agency/Photo’s Publicis & Hal Riney Source
“What do we have to do to get your attention? Be prepared. Visit redcrossbayarea.org."
I always thought this would be one of the worst tag lines ever. What’s going on if a copywriter need this kind of message?
In this case it’s different: an aggressive approach to inciting SF Bay Area (USA) residents of all ages to get prepared for the next catastrophic event. Online, guerilla and viral tactics will be launched in the coming weeks, and production on the next phase, including print, television and radio ads, will begin next month.
‘If you go near drugs, your trip could be for life.’
These postcard-style adsfrom last year are from Fundación Ramón Rubial, the Spanish organisation for spanish people in different countries.
‘Neither buy, nor consume, nor deal with drugs abroad. If you go abroad, avoid any contact with drugs. It can be the beginning of a trip without date of return.’
This is a example of very bad shockvertising.
‘Watch Around Water is an education and awareness raising campaign run throughout public aquatic facilities in Western Australia. The campaign was developed to address growing industry concern regarding the supervision of children whilst visiting aquatic facilities. Watch Around Water takes a comprehensive approach to promoting and encouraging adequate supervision of children by parents and appropriate centre policies and practices.’
I understand, I got a daughter myself. And I could handle such a creepy underwater ad. But how would children react? They don’t understand, I’m sure.
(viavia)
If you ever saw the movie ‘Everything you always wanted to know about sex but were afraid to ask’ from Woody Allen you would recognise this scene, spermcells waiting for fertilization.
In this video from Greenpeace the male fertility is harmed by chemical substances.
These ads are the english version for the Belgium elections which where held on October 6th. The call from the Flemish governement was not to vote for white, middle-aged men.
This is campaining how it should be: clear message, visual attractive and a good use of cross media.
The campaign is from Canada’s Workplace Safety and Insurance Board (WSIB). The 2006 campaign is titled ‘There really are no accidents’.
Littering on the street, who don’t do that? Just one candy package, what does it matter?
It does matter a lot if everybody do it is the message from the Flemish governement in this new campaign ’In de vuilbak‘.
Vuilbak means dustbin but has also a different meaning which is hard to explain. It’s somebody who is dingy, grubby.
This ad from the Singapore navy tells you that if you are in the navy you ‘are somebody’. Bullshit of course, are you a ‘nobody’ if you’re not in the navy?
The hand shows the capricious lifeline of a navy officer. This lifeline can look the same if you are a drug addict or a Tour de France winner :-)
Although I still like the ad.
A year of tears and shame. Ads coincide with one-year anniversary of Hurricane Katrina. (Well the ads don’t talk about the shame)
The Substance Abuse and Mental Health Services Administration (SAMHSA), U.S. Department of Health and Human Services and the Ad Council launched a series of new national public service print and billboard ads to encourage individuals who may be experiencing psychological distress from last year’s hurricanes to seek mental health services.
Next year we want a Humanitarian lion in Cannes.
Join and sign at humanitarianlion.com
About Osocio
Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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