The Osocio bloggers choose the best campaign every month. At the end of the year we will have twelve great campaigns from which we will choose the Campaign of the Year.
The Campaign of the Month of February is without any doubt the Zero Rupee Notes campaign from 5thpillar. Almost every blogger voted this campaign as favourite.
See the post here.
“One such story was our earlier case about the old lady and her troubles with the Revenue Department official over a land title. Fed up with requests for bribes and equipped with a zero rupee note, the old lady handed the note to the official. He was stunned. Remarkably, the official stood up from his seat, offered her a chair, offered her tea and gave her the title she had been seeking for the last year and a half to obtain without success.”
This campaign from the Children’s Workforce Development Council aims to promote the value of social work and get more people to choose it as a career. Some nice copywriting which recently won an award. Two more after the jump.
Indian NGO Fifth Pillar have come up with a new weapon in the fight against corruption – a zero rupee note that can be handed to those demanding a bribe. Genius idea. (NB the organisation’s website is temporarily suspended, perhaps because of all the traffic this idea is generating. But you can search to find lots of inspiring stories about the note.)
Overview of 37 innovation principles and inspiring examples for a better world. Made by Marc Heleven from New shoes today, a ídea factory based in Belgium.
New shoes today is a growing number of soulmates in business who give support to people and organisations on their road to creation, innovation and change. Together with clients they take on 21st century challenges. Their values: open - drive - unity - fun - care - today.
The transcript of the slideshare presentation with all links can be found here.
This PSA is from iWatch, the citizen surveillance program from the Los Angeles Police Department. As said in the PSA it is a kind of neighbourhood watch for the whole city. “It is a community awareness program created to educate the public about behaviors and activities that may have a connection to terrorism.”
A neighbourhood watch program can be very useful but I agree with Jim Harper’s comment on opposingviews.com:
Asking amateurs for tips about terrorism will have many wasteful and harmful results, like racial and ethnic discrimination, angry neighbors turning each other in, and—given the rarity of terrorism—lots and lots of folks just plain getting it wrong. People with expertise—even in very limited domains—can discover suspicious circumstances in their worlds almost automatically when they find things “hinky.”
Although the iWatch program is about behaviors and activities, not individuals, it will not work that way.
Great use of media at YouTube from the London Metropolitan Police. You choose the ending: “Take the knife” or “Don’t take the knife”.
When writing this post 199.000 choose for option one and 191.000 choose option two. For what it’s worth, I think most people choose both.
But there are more choices to make. Try it for yourself.
These storytelling video’s are part of a campaign partly aimed to promote a new website: droptheweapons.org. The website from the Metropolitan Police is made to show how real people can turn away from violent crime.
“Know when to say no. Picking up a gun or a knife always makes a situation worse never better.”
The California Department of Public Health in partnership with the California Immunization Coalition, have recently unveiled a website campaign dedicated to being informed about immunization. Staying protected from diseases such as Hepatitis A/B, Chickenpox, and Tetanus is made possible through the use of vaccines – this is what the Why I Choose campaign hopes to make known to the general public.
There is a wealth of information on vaccine safety and more diseases that are preventable through immunization. The great part about the site is that it’s based on real stories and real people in the community – reflecting the need to address genuine concerns that everyday people may have.
Stories from real situations can be powerful tools in improving public health and I think the Why I Choose campaign is onto something.
They have also made it a point to integrate certain social aspects such as Twitter and a photo contest.
This is a guest post by the always enthusiastic Andre Blackman, founder of Pulse + Signal, the blog highlighting new ideas and innovation in Public Health.
I’m a big fan of the ongoing sequence from Sukle Advertising for Denver Water. Simple and effective message, humorous but not silly. Use only what you need.
Grass is dumb, you have to feel guilty watering the lawn 2 minutes less.
And what would a Denver Water summer be without old reliable—the coolest FREE yard sign ever. Let the whole city know that your house is conservation central.
The Ask Yourself campaign from Dropping Knowledge is a series of over 100 digital postcards which promote dialogue on social themes of global significance. Answers can be added as comments by clicking on the postcards and each card can be shared through dragging and dropping into emails. Registered users are encouraged to pose questions as well. See more below.
Q&A at its best: participatory, provocative and pertinent.
Nice catch from Pulse and Signal’s Andre Blackman about the One Small Change campaign from the Salt Lake Valley Health Department in Utah (USA).
The One Small Change campaign focuses on the simple things you can do to improve your health. Through the use of stickers and other community efforts, they encourage Salt Lake County residents to incorporate one small change into their lifestyle this year.
The “center” of the campaign is the YouTube video, created 100% in-house with a budget of $0.00. They shot the video using a tiny Flip camera and edited it using iMovie.
Recently launched: QuakeQuizSF, a simple but effective quiz to inform the San Fransisco Bay Area citizens what to do in case of an earthquake.
Six daily life situations pictured with illustrations where users have to decide which action they should take when the emergency happens.
Looks simplistic at first sight, but it gets the key information across in an effective way. When a quake hits, you want to know the first thing you should do in any situation.
The site is created by I shot him because I loved him, damn him. in collaboration with asketic sf.
(Thanks Martina and Nedra)
Produced by the UK-based NO2ID, Take Jane suggests that a national ID “will kill people, by leading murderers to their victims.” Other language on their website points out further contexts in which anonymity is desirous: fleeing government oppression, avoiding involvement in criminal activity, and becoming invisible to other persecutors. It’s worth noting that all of these conditions involve persons in liminal states, where other rights typically don’t apply. Is this scaremongering, clairvoyance, or a well-reasoned argument?
Three ads from the Florida Rights Restoration Coalition (FRRC). It is their mission to have Florida join the 40 states in the nation that automatically restore the civil rights of all individuals with past felony convictions upon completion of non-monetary terms of their sentences.
Copy: “Our nation’s future is at stake. Your voice shouldn’t be silenced by your past.”
“If your civil rights have been restored after a felony conviction, you may now be eligible to register to vote. Don’t miss this opportunity to fully participate in our democracy. Contact us and we’ll help you every step of the way. Because your voice - and your right to vote - are too important to be silenced.”
The people of Ghana are helping the poor in Sweden. Can you imagine? See it at helpsweden.org.
This ironic campaign which was launched in the last week of september intended to put development aid for Africa high on the agenda when Sweden takes over the presidency of the EU next year, in 2009. The campaign was launched by the UN Development Programme (UNDP) in Sweden.
Three ads made by the European school of design in Germany for the Federal Ministry of the Interior for Civil Courage.
A Cheetah, a Hyena and a Lion as a metaphore for a world where only the strong survive.
“Don’t yield your world to the strong”
The UnConvention is a non-partisan gathering of artistic and educational activities (exhibitions, lectures, performances, etc.) that are currently taking place outside of the 2008 Republican National Convention in St. Paul, Minnesota. Their efforts are laudable, and much of their work is worthy of attention. However, the ad campaign they used to draw attention is not. Urging residents to be courteous, and bearing the motto “Every party needs a gracious host,” the suggestion in several pieces is that homosexuality should be curbed in the interest of so-called proper behavior.
To communicate Dutch customs regulations to passengers arriving at Schiphol airport and remind incoming travellers to consider the contents of their luggage before choosing between the red or the green lane, advertising agency S-W-H came up with this guerilla campaign.
Designer Ivan Cash sent this artwork he made for Peacecorps. The Peace Corps traces its roots and mission to 1960, when then Senator John F. Kennedy challenged students at the University of Michigan to serve their country in the cause of peace by living and working in developing countries. From that inspiration grew an agency of the federal government devoted to world peace and friendship.
Since that time, more than 190,000 Peace Corps Volunteers have served in 139 host countries to work on issues ranging from AIDS education to information technology and environmental preservation.
“In addition to promoting human welfare, members of the Peace Corps are able to gain a better understanding of other people and their culture through their experience in a foreign country such as Vanuta. Join today at www.peacecorps.gov."
I posted some work before from this brilliant Denver Water campaign made by Sukle Advertising + Design. The people of The Denver Egotist send me some new material and I must say I love it,
The campaign titled ‘Our Use Only What You Need’ was successful. Denver Water had a goal of lowering water use 21% in 10 years, and in just two years it was already 20%. This year Sukle spent some time re-emphasizing the base idea of using only what you need (i.e. don’t waste).
The video above shows a conveyor belt with shots of a river, so as the food/conveyor runs it appears to be the river flowing by. The dividers between orders say “Keep our rivers flowing”. Use only what you need.
In the wake of the devastating cyclone that hit Burma on 2 May, the Burma Campaign UK launched a new video and poster campaign to highlight the ongoing disaster in Burma – the military dictatorship.
The new animated film ‘The Real Disaster’ was created by Ogilvy Advertising and is narrated by famous comedian Ricky Gervais. It tells the story of a little girl called Khin Mar, who survived Cyclone Nargis but whose village is later destroyed by the military dictatorship. The message is ‘The real disaster in Burma is the government’.
The video was beamed onto Waterloo station in London on June 25. The first part of the video above shows the projection, the second part shows the ad made by Ogilvy.
Amnesty International is bringing a life-size model of a maximum security cell at Guantánamo to cities across the USA.
The tour is a way to enable people in the United States to get a glimpse of the harsh realities of illegal detention and prolonged isolation.
Visitors to the cell are encouraged to enter and to go through the conditions of isolation and then share their experience in a video message (see below).
From Adbusters:
“Design is at war with itself. We are taught that design is about finding solutions. But the success of these solutions is judged so narrowly – Did it ooze desire? Did it shift units? – that we find ourselves implicated in problems far greater than the ones we solve. The time has come for a radical shift in priorities. We are now faced with some of the most daunting global challenges in human history. These are real targets, worthy of our problem-solving skills, ripe for our intervention. Yet those who have the vision to rise above national and political boundaries still have no symbol to rally under. We invite you to create a flag – free from language and well-worn clichés – that embodies the idea of global citizenship. A symbol that triggers pride and cohesion, whether worn on a backpack, displayed on a door, or flown on a flagpole. A symbol for anyone to declare membership in a growing and vital human cooperative. We invite you to prove that design has a real role to play in the fate of our world.”
In Seoul, Korea, on 17-18 June, government ministers from more than 40 countries, global business leaders, technical experts and academics are meeting to work out how the Internet can improve the world. They will forge broad principles that can provide an enabling policy environment for the Internet Economy. It is organised by the Organisation for Economic Co-operation and Development (OECD).
They want to know what you think. You can tell the leaders and opinion shapers in Seoul what you think by uploading a video on the FutureInternet channel at YouTube and they will upload responses to your ideas.
The video’s which are most valuable according to the OECD will be show at the conference.
Great idea. But why did they made such a boring announcement? See also the video below from Vint Cerf, Chief Internet Evangelist at Google.
I have my thoughts and doubts about this initiave but what do you think? Are we, citizens of the world, capable of making a strong statement and refreshing and creative ideas?
Hi! We are Judith and Gertjan, a Dutch couple with an open heart and mind for the people of South Asia. In 2010 we will move with our two kids towards South Asia to work as volunteers. Judith is a nurse with a medical management qualification and will be involved in a medical training program. Gertjan is an entrepeneur and will start an education program and an IT business. Our Christian faith is an important motive for us in doing this kind of work.
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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Hi! We are Judith and Gertjan, a Dutch couple with an open heart and mind for the people of South Asia. In 2010 we will move with our two kids towards South Asia to work as volunteers. Judith is a nurse with a medical management qualification and will be involved in a medical training program. Gertjan is an entrepeneur and will start an education program and an IT business. Our Christian faith is an important motive for us in doing this kind of work.
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