The latest video in the Public Service Alliance of Canada’s (PSAC) online campaign against cutbacks to the public sector features a giant squirrel gently trashing a science lab.
When I first saw these videos I thought the squirrel was representing disease spread by squirrels throughout the Canadian wilderness due to reckless cutbacks to programs … Great, deadly squirrel disease, one more thing to worry about!
As you watch carefully, it becomes clear the squirrel represents the federal government’s threatened cuts to public services. Is the squirrel supposed to be Prime Minister Harper himself or just his malevolent paladin?
As Oxfam America said to me today this new campaign video is very different and unusual for them. I love the theatrical approach. It is already one the highlights from this year.
The video is the main focus of a mini-campaign about food aid reform, an urgent call to the American government in Washington.
Eric Munoz, policy advisor for Oxfam America: “Washington is playing with our food aid programs, with regulations that protect special interests at the expense of hungry people. It is long past time to cut the red tape that costs taxpayers up to $500 million per year. If we modernize our food aid program in the farm bill we can reach up to 17 million more people with life-saving aid at no additional cost to taxpayers.”
“Life-saving food aid represents a tiny fraction, just .05%, of the federal budget,” said Munoz. “Yet every year, hundreds of millions of dollars end up in the pockets of special interest groups instead of helping to feed hungry people. Cutting these costly regulations will save money and lives. It should be a no-brainer.”
The ad will air during national television programs such as The Daily Show and The Colbert Report. It will also be shared online via YouTube, Twitter, Facebook and other social networks.
Oxfam encourage supporters to send the video directly to the Twitter accounts of the House and Senate agriculture committees @SenateAg and @HouseAgNews.
The video was created by Hill Holliday under the direction of Chief Creative Officer Lance Jensen. The team partnered with NYC director Timothy Saccenti.
I am mother and mother’s love is unconditional. Like any other mother, I think about the future of this world and in what kind of world my son grows up. If there is an elementary power to make this world a better place, then it is feasible with the power of a mother. This beautiful campaign for clean air with celebrity faces is an Intiative of the mothers. These mothers share a very good and necessary idea: to create a better world for our own children. I believe that if the mothers would take over the power of this world, we would not have today’s problems.
All mothers (and Fathers!) should get together and fight for childrens right to have clean air. Air pollution is not just dirty. It is toxic.
Actress and mother Julianne Moore released a this video calling on parents to join the fight against toxic air pollution. In the video, which endorses a nonpartisan grassroots group called the Moms Clean Air Force, Moore appears along with the heroine of her popular children’s books, Freckleface Strawberry.
Moms are becoming a powerful force in American politics. They are telling Washington that they will not allow their children’s health to be compromised by dirty fossil fuel power plants, the single largest source of pollution in the U.S. The Moms Clean Air Force is a growing community of tens of thousands of moms— from all across the political spectrum and all across the country—uniting to make their voices heard to protect their children’s health. “Clean air should be above politics,” Moore said. “The discussion about regulations to protect our air has gotten so polarized that we have forgotten an important thing: We all breathe the same air. And all our children suffer because of pollution. We don’t have to choose between a healthy economy and a healthy environment. We can have both. We can have what’s best for all our children.”
President Richard Nixon signed the Clean Air Act into law in 1970 with overwhelming support from Democrats and Republicans; however, the law is now under dangerous political attack. The new mercury and air toxics standards signed in December, after 21 years of planning, are already under political attack, with some politicians in Congress and lobbyists for the utility and coal industries calling to annul it or defund the Environmental Protection Agency.
Responding to this threat, Moms Clean Air Force is bringing parents together in support of a simple idea: That every child has the right to breathe clean air.
Moore became interested in MCAF after Dominique Browning, the group’s Co-Founder and Senior Director and former Editor-in-Chief of House & Garden, contacted her last summer. “I wrote to Julianne, knowing she is a protective mom, asking her if she would help us spread the word about the connection between toxic—and invisible—air pollution and children’s health, and she responded immediately,” Browning said. “Julianne joins a Force of thousands of mothers with real concerns about mercury poisoning, asthma, behavioral issues, and host of other problems associated with polluted air. Together we are determined to clear the air and protect the health of our children and loved ones.”
Moms Clean Air Force is a coalition of mothers including Blythe Danner, Laila Ali, and Jessica Capshaw, and partner groups such as Healthy Child, Healthy World, Asthma Moms, Latism (Latinos in Social Media), Me and my 1000 Girlfriends, Alliance of Nurses for a Healthy Environment (ANHE), Care2, BlogHer, Clever Girls Collective, and Me and My 1000 Girlfriends. source: Julianne Moore: Tell Washington to support clean air for our kids.
More about the Mission of “Moms Clean Air Force” you can read after the video ..
Jan. 18, 2012 is the designated SOPA blackout day. In protest prominent websites: Wikipedia, Go Daddy, Reddit and over 10,000 other sites are planning to go dark to contest two bills working through Congress. The bills will go before the US Congress on Jan 24th, where they will vote to pass internet censorship in the Senate, even though the vast majority of Americans are opposed. The bills are supported by Hollywood and the entertainment industry - Silicon Valley, representative of many who want to kill the bill in the House, say they want to protect rights to free speech, privacy, and prosperity.
The campaign to boycott is mostly crowdsourced in that individuals, groups, organizations and internet business have created their own content to express themselves. Twitter especially has seen large numbers of avatars covered with a black box censored. Youtube, at the time of writing had over 30,000 video results to the SOPA search. Wikipedia is shut down - only with a message requesting Zip codes which directs viewers to contact their local government officials
WANT to PROTEST? If you would like to participate with changing your avatar or shutting down your website for a day here’s a great link http://sopastrike.com/
From Wikipedia:
“Call your elected officials.
Tell them you are their constituent, and you oppose SOPA and PIPA.
Why?
SOPA and PIPA put the burden on website owners to police user-contributed material and call for the unnecessary blocking of entire sites. Small sites won’t have sufficient resources to defend themselves. Big media companies may seek to cut off funding sources for their foreign competitors, even if copyright isn’t being infringed. Foreign sites will be blacklisted, which means they won’t show up in major search engines. SOPA and PIPA build a framework for future restrictions and suppression.
In a world in which politicians regulate the Internet based on the influence of big money, Wikipedia — and sites like it — cannot survive.
Congress says it’s trying to protect the rights of copyright owners, but the “cure” that SOPA and PIPA represent is worse than the disease. SOPA and PIPA are not the answer: they will fatally damage the free and open Internet.”
I’m sitting on a train to Montréal as I write this, so these Swedish Rail ads really hit me the right way.
They also ran as billboards beside major motorways. What a great way to remind people all the things they can do when travelling by rail that they can’t (or shouldn’t) do while driving.
This is not an anti-smoking campaign. The same goes for the opposite.
It all started with the personal tragedy of Vanessa Lynch. After the murder of her father she sought ways of fighting crime in her country South Africa. She started an organization: the DNA Project. Her father’s murderers went free because DNA evidence left at the crime scene was discarded, destroyed and not properly collected.
In South Africa, the National DNA Database has under 130.000 DNA profiles and there are only two labs that can perform DNA profiling onforensic samples.
“I would like to believe that by making a difference, I can at least ensure that my father’s life was not taken in vain by creating something good out of something so awful. Perhaps the fulfillment of the objectives of the DNA Project will ensure that all those lives in SA that have been violated and taken from us so violently, may too be given the respect that they and their families deserve — it’s time the majority took back, from what the small minority in this country have taken away from us.”
The video above is the second video ever produced for the DNA project.
The ad is paradoxical: a cigarette saves lives in a commercial where the lead woman dies.
This is the new campaign from the Dutch Children’s Ombudsman. It is all about children’s rights. Do you think the Netherlands is a liberal country?
The campaign, which includes both trailer-like videos and posters, translates the true stories of four Dutch children who have recently had their rights seriously infringed upon. We have all four stories.
Lemon Scented Tea, the agency behind the campaign: “Fortunately for both Lemon and Dutch children, the ombudsman himself, Marc Dullaert, wanted to introduce himself with aplomb.
While purposely provocative, we made sure this was a campaign for children by children. The stories are true, the scripts comprise the children’s own words and the films and posters themselves feature – yes – the children.”
For the posters the agency masked the real victim by interlacing his/her image with that of other children.
The campaign is fully integrated in the Children’s Ombudsman website. Visitors can respond to the stories and of course it is possible to contact the Ombudsman.
See also this (translated) behind-the-scenes page.
Overall tagline: “Every child has the right to be heard”.
The video above is the only one with english subtitles.
Above (and the poster below): the story of Sander, who, after his parents divorce, was forced to live with his mother. The judge didn’t listen to his side of the story.
Update:
All videos are now available with english subtitles.
As a socially conscious designer, I don’t always wait for a client to hire me to create something to support a cause I believe in. Most recently I created this design to support the Occupy Wall Street movement…
Posted by Marc | 18-09-2011 22:23 | Category:
Government
Nice idea from Prague. What is the best way to visualize the battle against dog poop? Shoes of course. Expensive shoes.
That what the did in this campaign for Praha 7, a municipal district in Prague, Czech Republic.
S..čky nejsou dobré značky. Ukliďte po svém
Shit is not a cool brand. Clean up after your dog.
Because of holiday I forgot to post this great campaign from New Zealand. It is an outdoor recruitment campaign, released in july, from the New Zealand Police.
They call it a post-Christchurch earthquake campaign and it’s aim is encourage young Kiwis becoming a cop.
The campaign shows real experiences of police officers on walls near where the events took place.
The stencil where made by street artist Otis Frizzell.
Posters made from the stencil artwork include a QR code with a link to a video with the officer telling their story and a map with the location of the artwork.
In this post the four ambient sceneries and from three of them also the video with the story.
And, not unimportant, all can be viewed on the dedicated campaign website including all information on how the become a cop.
But no information what aspirant cops learn what to do with artists making illegal outdoor work :-)
Human trafficking – it is the new slave trade, an action many of us thought be extinct after the US Civil War. But it is worse than ever, not least because many of the victims hand themselves over to get out of economic and political peril. They want to…
I recently had the privilege of being invited to speak and participate in the 2012 Design Ethos Conference/Do-ference at Savannah College of Art and Design. The creator of the conference, Scott Boylston, is a longtime friend in the relatively small socially conscious design community and I was delighted that…
Search through Osocio selected websites about social advertising, marketing, fundraising, ngo's and other on topic resources.
News aggregated from our favourite blogs
About Osocio
Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more |
4 x video | 1 x print | Post comment (0)
