The American gun debate is one that I will never understand as European. ‘Gun ownership is prohibited unless’ it is what we believe in. The American debate is rather defensive. A conversation that has been gridlocked for decades.
Evolve, the gun responsibility organization, brings a new option to force an opening. They are promoting responsible choices about gun safety behaviors in America. That’s why they launched their first ad campaign.
The campaign – based on the line “It’s the right to bear arms, not the right to be a dumbass” – highlights a number of outrageous examples of careless gun use. They ask gun owners to take action and to sign their code. In order to capture that they are not a dumbass.
The funny video portrays Thomas Jefferson and other political leaders and statesmen debating the language of the Second Amendment. After a heated debate, the group decides to remove a crucial “as long as you’re not a dumbass about it” caveat to the amendment.
Rebecca Bond, Co-Founder of Evolve: “Safety is not a side. Gun owners and non-gun owners live with guns in this country, and we should all be able to have a collaborative conversation about how to think about gun safety. Humor can be a gateway to taking away the defensiveness that is the legacy of these discussions. We hope to put this conversation on the kitchen table and start talking about it.”
The campaign is indeed funny. But is still based on ‘Gun ownership is permitted unless’. And then I quit.
Crimestoppers has launched a campaign entitled ‘#putpockets’ to highlight the dangers and raise awareness of pickpocketing across the UK.
This integrated campaign produced by agency OgilvyOne UK, includes footage of sleight of hand experts, including a former pickpocket and magician, sliding cards into people’s pockets and bags to highlight how easy it is to be a victim of this crime.
The cards were shaped in the style of everyday items we are likely to carry in our pockets or bags, including smartphones, tablets and wallets, carrying the message that if someone can get something into your bag, they can also get something out.
This campaign is about the nuisance in the nightlife district in Ghent, Belgium. To promote liveability and partygoers are the target audience. The campaign is built around five themes: noise nuisance, parking problems, urination, excessive drinking and litter.
The campaign includes ten different posters, beer mats and button pins.
A unique perspective and slogan was developed with a reference to an individual catering business.
The style is the famous Flemish comic tradition, full of humor. And almost untranslatable. That’s too bad for you because the copy makes this campaign really fun.
The first poster is clear and translatable:
“Urinating in public isn’t kinky”
(with the reference to Music Club Kinkystar)
Urinating in public is forbidden in many countries of course, not only in Belgium :-)
That’s right! You don’t need to worry about bothersome pollution anymore! At long last you can buy your own personal, clean, organic air in an easy to transport jar thanks to Dupé. Other innovative lifestyle products on offer at this new chic, pop-up store in Melbourne, Australia include:
Good vibrations (snack sized)
Moonlight (bottled in February)
Bona Fide Well Wishing (selected from the sweetest monks at the highest intellectual planes.)
Eco-friendly Little Rays of Sunshine (Available in two sizes!)
Documentary maker Ross Kemp has joined the fight to save ten London fire stations from closure by accusing Mayor Boris Johnson of lying about the impact of his planned cuts that will lead to slower fire engine response times for four million Londoners.
In this campaign film, Kemp calls the Mayor to account for misleading Londoners in three key statements about the fire station closures and plans to cut 580 front line fire service jobs. “Every Second Counts” shows a domestic living room on fire and warns that fire fighters will not be able to get to fires as quickly as they do now if the cuts go ahead.
Ross Kemp: “London is not safe in Boris Johnson’s hands. Like all Londoners, I am angry about these cuts. Boris cannot seriously tell us that closing fire stations won’t put people’s lives at risk. Before Boris Johnson was re-elected in 2012 he promised there would be ‘absolutely no reduction in fire cover’ if he won and within a few months, without any shame, he announced the cuts.”
Paul Embery, London FBU (Fire Brigades’ Union) Regional Secretary: “Ross’s film will be very uncomfortable viewing for Boris Johnson. We are asking everyone who is angry and worried about the fire station closures to get involved in our campaign and sign the petitions against the closures. The Mayor tries to use his jokey style to avoid the fact that fire and rescue services will get to emergencies more slowly in the future because of his cuts. He claims that fire deaths are ‘steadily’ declining and that more parts of London will get a Fire Brigade response within the target attendance times, but both of these claims are untrue.“
Despite people’s own experiences under austerity, polls show that the majority of people in the UK and elsewhere continue to buy into the idea that austerity is necessary and that wages and welfare payments are too high. To challenge this, the major British unions, led by the Trades Union Council, have launched Austerity Uncovered, a roadshow that will travel around the UK in a bus, gathering people’s stories of life under austerity. It’s not a pretty campaign but it’s an interesting – and necessary – strategy to change the debate on austerity.
The second was to go looking online for galleries of art dedicated to the events, since there’s no central organizing group, my search centered around the hashtags used to promote the protests: #DirenGeziParki#OccupyGezi. So far I haven’t encountered anything other than some collections of street art, so I decided to start one here.
Corruption in various forms seems to be running rampant all over the world. Relatively new nations encounter it in their struggle to build a fair society. Long-established countries face it while trying to maintain a working society. Public servants helping out those who grease their palms, large companies doing everything to get ahead – even if it means ignoring laws and people’s lives - in the short run bribery just favours one over another. Deplorably it is always the wealthy over the poor. Over time society as a whole corrodes, creating a neo-feudal culture of distrust and hostility.
One NGO fighting corruption worldwide is Transparency International, whose campaign Time to Wake Up is now running in 17 countries across Latin America, Asia, Africa and Europe, reaching over three million people. From rallies to animated video contests, to public debates and petitions, Time to Wake Up has had real impact. (more after the video)
It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin. When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse…
33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio. We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first question. And we often judge a campaign based on professional principles…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.