MEMO: ATTN. BRITAIN
Xenophobia is not pretty. Stereotypes are ugly. Social exclusion of migrants and minorities make you look bad.
Sincerely, Romania
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Corruption in various forms seems to be running rampant all over the world. Relatively new nations encounter it in their struggle to build a fair society. Long-established countries face it while trying to maintain a working society. Public servants helping out those who grease their palms, large companies doing everything to get ahead – even if it means ignoring laws and people’s lives - in the short run bribery just favours one over another. Deplorably it is always the wealthy over the poor. Over time society as a whole corrodes, creating a neo-feudal culture of distrust and hostility.
One NGO fighting corruption worldwide is Transparency International, whose campaign Time to Wake Up is now running in 17 countries across Latin America, Asia, Africa and Europe, reaching over three million people. From rallies to animated video contests, to public debates and petitions, Time to Wake Up has had real impact. (more after the video)
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With all the oppression and attacks on human rights going on around the world, it’s nice to see a PSA that celebrates the freedom some of us have.
This video, simply called “Free”, was produced internally by Citizenship and Immigration Canada to encourage Canadians, both immigrant and native born, to find out more about the rights and responsibilities of citizenship.
It was launched last week, as part of the Government of Canada’s Citizenship Week observances. What I like about the ad is its pure Canadianness — it’s not pushy or preachy, and its brand of patriotism is a quiet, confident and welcoming pride.
See the French language version after the break.
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Amnesty International (AI) provokes with an advertising campaign against asylum hardliners in Switzerland. The reason for the campaign against the politicians are the recent tightening of the asylum laws.
In videos, posters, and cards are Swiss politicians who are known for their hard line on asylum policy, set in satirical scene as foreign asylum seekers themselves.
A rough English translation:
Ueli Maurer: “Blocher, stop looking so sad.”
Christoph Blocher: “I am so hungry, .. but why it had to be our Zottel?!”
(The antlers of the innocent political campaign-mascot, Aries Zottel, are seen sticking out of the cooking pot.)
Voiceover: “In the next lifetime, after rebirth as Somali, some people would be glad they pled for the rights of refugees.”
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I’ll tell you right away I have no driving license and I have no intention to make one.
Especially not after I moved back to Serbia and I’ve seen how NOT to drive the car!
Here is “New driving tests” Case Study of a award winning Campaign made by Leo Burnett Belgrade, Serbia ... and you will know what I am talking about: (more after the video)
Testovi za vožnju / New driving tests Case Study from lab604 on Vimeo.
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For the past ten years, I have seen and created a lot of public transit advertising. (It’s one of our specialties here.) But never in all that time have I seen anything as wild as this:
(Click “CC” for English subtitles)
M2Film’s trailer-style ad for Denmark’s midtrafik intercity bus system goes all-in with over-the-top copy, acting and shooting. Copyranter quipped, “If you don’t like this commercial, you don’t like anything.”
It’s hard to argue with that. It’s not often a bus ad gets you fist-pumping. But just as it ramps up the bombastic positioning, it manages to convey the principal product benefits of their updated vehicles. And the branding carries through to the breathless design and content on the midtrafik site. Sweet work.
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The Police Department of Sarnia, Ontario, are raising awareness of the annual increases crime and public disorder associated with drunken Canada Day celebrations in a novel way.
Using their Twitter feed, today Sarnia Police Service will be Tweeting a "virtual ride-along", reporting all arrests and police interventions as they happen.
“Canada Day does tend to be busy for us,” Const. Heather Emmons told The Toronto Star, “We want to focus on it being a family-friendly day and not let a few rowdy people ruin it for everybody else. “
She said that for the past few years, the force has answered an average of 100 calls during an eight-hour period on the holiday. Most of them relate to public intoxication, disturbances and trespassing.
“It’s sort of a virtual ride-along where people can follow us and see where we’re going, what we’re doing and what we’re dealing with."
I really like this campaign. I can only imagine what a pain in the ass it is for police officers to deal with drunken hosers all day and evening long. While I think the fact that Ontario outlaws responsible liquor consumption in public places is stupid, I applaud any effort to raise awareness of the more asinine (and all-too-common) acts of drunk driving, violence and verbal abuse, and property damage. Raising awareness, in a raw (hopefully) neutral way, is always a good thing.
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The people from Swiss agency Spinas Civil Voices have sense of humor. They showed in the campaigns from Solidar Suisse here and here with George Clooney.
Now they did it again for the Swiss NGO Erklärung von Bern (EvB / Berne Declaration): Die (fast) nackte Wahrheit über Schweizer Uniformen.
The key characters in their video, all officers, are almost naked. A paramedic, a police women and a train conducteur would rather go naked than wear a uniform that was produced under exploitative conditions.
Erklärung von Bern want to make people aware that the working conditions for making Swiss workwear - mostly produced abroad in Macedonia - are very bad. All EvB ask is fair trade workwear.
The organization asks the viewers to sign the online petition meant for the Swiss government. Because it is about tax money.
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I’m pleased to let you know that Day Five of British Columbia’s Zombie Preparedness Week survivor blog contains some happy news:
We just got word that the zombies have been destroyed! Something about them being allergic to pollen in the air. Honestly, I wouldn’t be surprised if it was because they starved - too many people out there with family emergency plans, emergency preparedness kits, will to survive and all that.
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The latest video in the Public Service Alliance of Canada’s (PSAC) online campaign against cutbacks to the public sector features a giant squirrel gently trashing a science lab.
When I first saw these videos I thought the squirrel was representing disease spread by squirrels throughout the Canadian wilderness due to reckless cutbacks to programs … Great, deadly squirrel disease, one more thing to worry about!
As you watch carefully, it becomes clear the squirrel represents the federal government’s threatened cuts to public services. Is the squirrel supposed to be Prime Minister Harper himself or just his malevolent paladin?
Click “read more” for more furry critter action …
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