The best of non-profit advertising and marketing for social causes

Government

We have 128 blogposts about government related advertising and government communication.

  • Ministerio Publico do Estado de Sao Paulo Pierre Auguste Renoir The Incomplete Work of Art

    This incomplete masterpiece from Renoir is about missing children

    By on 15 April 2016

    This short film with the masterpiece “Pink and Blue” (1881) from famous painter Pierre-Auguste Renoir as storyline vehicle is a masterpiece itself. Because it is so gripping and because the authors have succeeded to portray personal stories in a very...

    Read more
    0
  • Anne goes rogue for abortion rights in PEI

    Anne goes rogue for abortion rights in PEI #iamkarats

    By on 30 January 2016

    Anne of Green Gables, the fictional character first published by Lucy Maud Montgomery in 1908, has become an icon of Canadian children’s literature and a major tourist draw for the province of Prince Edward Island (PEI). In the books, Anne...

    Read more
    1
  • #StonerSloth is half-baked social marketing

    By on 19 December 2015

    Stoner Sloth, an anti-marijuana campaign from Australia’s New South Wales Health, is going viral for all the wrong reasons: The series of PSA videos, complete with a Facebook Page and other outreach, was intended to make youths see that they will...

    Read more
    2
  • Vintage Star Wars PSAs Stop Smoking

    Vintage Star Wars PSAs #TBT

    By on 18 December 2015

    All the hype around Star Wars: The Force Awakens is taking me back to 1977, when I was seven years old and the original film was just about the biggest thing in the world. In the years following, kids couldn’t...

    Read more
    1
  • ItsNeverOkay makes harassment brutally frank

    #ItsNeverOkay makes harassment brutally frank

    By on 26 November 2015

    **Trigger Warning: Sexual Harassment, Bullying, Implied Rape** In March, I wrote about the Government of Ontario’s great new anti-sexual-assault campaign, #WhoWillYouHelp. Now, they’re addressing some more subtle forms of harassment, both sexual and bullying, by having the offenders speak plainly...

    Read more
    2
  • Spanish bike commute ad mocks drivers’ daily grind

    By on 28 October 2015

    Generally, when we try to get people out of their cars to walk, cycle, or take public transit to work, we acknowledge that there are people who will never leave their cars at home. No matter how much gas...

    Read more
    1
  • Duty Of Care: Protecting Children In War War Child

    Duty Of Care: Protecting Children In War

    By on 27 July 2015

    The HELP campaign by charity War Child  is aiming to prevent atrocities against children in war zones around the world. The charity outlines it’s aims in a press release: The Statistics show that last year was one of the worst...

    Read more
    0
  • National Blood Service Missing Type

    Where have the the A’s, O’s and B’s gone?

    By on 15 June 2015

    A brilliantly simple new campaign from the UK’s blood donation service – removing the A’s, O’s and B’s from iconic brands to show that these blood types are missing from the UK’s blood stocks. Take a look at #missingtype on...

    Read more
    0
  • Asociacion Amigos de los Bomberos Voluntarios Firefighters Peru Go Naked For Fundraising

    The firefighters in Peru have to go naked to raise money

    By on 14 May 2015

    In Peru the firefighter department isn’t funded by the government.  All the firefighters in Peru are volunteers, and the only way to finance their teams is through donations. This is why Quorum Saatchi & Saatchi in Lima came up with...

    Read more
    0
  • York Region Transit Transit anti-harassment campaign focuses on bystander intervention

    Transit anti-harassment campaign focuses on bystander intervention

    By on 6 May 2015

    Note: This is my own work, so I’m sharing it here simply as an example of a social marketing strategy. Feel free to critique it in the comments. (Reposted in edited form from our agency blog, Change Marketing.) Three years...

    Read more
    0
We use Cookies - By using this site or closing this you agree to our Cookies policy.
Accept Cookies
x