Crimes don’t solve themselves

Welcome Bulgaria

Letter from Iraq

The smoking animal

Your trip could be for life

‘If you go near drugs, your trip could be for life.’
These postcard-style adsfrom last year are from Fundación Ramón Rubial, the Spanish organisation for spanish people in different countries.
‘Neither buy, nor consume, nor deal with drugs abroad. If you go abroad, avoid any contact with drugs. It can be the beginning of a trip without date of return.’

Nothing replaces water

Great use of different kind of media from Denver Water.

‘Use only what you need’.

Watch Around Water

This is a example of very bad shockvertising.
‘Watch Around Water is an education and awareness raising campaign run throughout public aquatic facilities in Western Australia. The campaign was developed to address growing industry concern regarding the supervision of children whilst visiting aquatic facilities. Watch Around Water takes a comprehensive approach to promoting and encouraging adequate supervision of children by parents and appropriate centre policies and practices.’
I understand, I got a daughter myself. And I could handle such a creepy underwater ad. But how would children react? They don’t understand, I’m sure.
(via via)

Vigitox

If you ever saw the movie ‘Everything you always wanted to know about sex but were afraid to ask’ from Woody Allen you would recognise this scene, spermcells waiting for fertilization.
In this video from Greenpeace the male fertility is harmed by chemical substances.

Think outside the box

These ads are the english version for the Belgium elections which where held on October 6th. The call from the Flemish governement was not to vote for white, middle-aged men. 

There really are no accidents

This is campaining how it should be: clear message, visual attractive and a good use of cross media.
The campaign is from Canada’s Workplace Safety and Insurance Board (WSIB). The 2006 campaign is titled ‘There really are no accidents’. 

Vuilbakken

Littering on the street, who don’t do that? Just one candy package, what does it matter?
It does matter a lot if everybody do it is the message from the Flemish governement in this new campaign ’In de vuilbak‘.
Vuilbak means dustbin but has also a different meaning which is hard to explain. It’s somebody who is dingy, grubby.

Be somebody

This ad from the Singapore navy tells you that if you are in the navy you ‘are somebody’. Bullshit of course, are you a ‘nobody’ if you’re not in the navy?
The hand shows the capricious lifeline of a navy officer. This lifeline can look the same if you are a drug addict or a Tour de France winner :-)
Although I still like the ad.

A year of tears and shame

A year of tears and shame. Ads coincide with one-year anniversary of Hurricane Katrina. (Well the ads don’t talk about the shame)

The Substance Abuse and Mental Health Services Administration (SAMHSA), U.S. Department of Health and Human Services and the Ad Council launched a series of new national public service print and billboard ads to encourage individuals who may be experiencing psychological distress from last year’s hurricanes to seek mental health services.

Unsung heroes

Excellent artwork and visuals from Australia for the Crime Stoppers Phone Line. I like the style of being brave and being just a odinary citizen.

Copy: Each day, ordinary citizens are fighting crime by calling Crime Stoppers. Last year alone, their actions resulted in close to 800 arrests. While their true identities shall remain unknown. The effect these unsung heroes are having on our community is plain for all to see. So if you know anything about a crime, please pick up the phone and call. Whoever you are.

Afghanistan: Missing your family

The two ads above are made for the Afghan governement by Altai communications in collaboration with JWT.
In these images the Afghan militia is asked to disarm themself and to intergrate in society. The target audience is illiterate and without education. That’s the reason why there is limited use of perspective. Altai communication did research about that, people without education didn’t understand the use of perspective. I don’t know if that’s true. It’s hard to imagine for us.
The images of miltias are drawn as neutral as possible becuase tribal fights are still present.
First ad: Missing your family

So I choose

Too many people still park in parking spaces reserved for disabled drivers. The Brussels Equal Rights Organisation wanted to give handicapped people a voice and send a clear message to stop this antisocial behaviour.
The action created a shock effect: people who parked in a space reserved for disabled drivers felt ‘caught’ in the act and became more conscious of the problem. In the future they’ll think twice before parking illegally. Moreover, via this ticket the disabled drivers became spokesmen for their own situation; they could actively do something about their problem.

Ajude os super-heróis

Although these Brazilian ads are not really nonprofit (The governement wants you to pay taxes) I like the comic style.
These ads are from the Corpo de Bombeiros Militar, the Military Fire Corps.

Translation of the copy:
Big orange title: Help the real world super heros to save lives. Pay the fire tax.

White box of text: When you pay the fire tax, you’re helping the biggest heros of our society to save many lives. Your contribution is essencial to reequip the fire-men corps in the area of rescue, combat and prevention of fires, with ambulances, helicopters, vehicles, uniforms and hoses among others.

Yellow box of text: Save lives whitout risking your own. Pay the fire tax

Car box: And now… Pay your taxes on date and win a car.

Because of ignorance

At first sight these ads looks political.
Main copy: Many things caught fire because of ignorance.
That’s indeed how WWII did happen, how the KKK thinks and what happens to so called witches.

Well it’s something else. It’s for the Corpo de Bombeiros do Rio de Janeiro, the fire corps from Rio de Janeiro.

One child only please

Found on Flickr this 45 year old billboard in China, made of ceremic tiles. It’s about the one child policy.
It says family planning with one kid is great for: home, people and nation.
The billboard is in a remarkable good shape.
Picture made by CharlieBrown8989, read the thread about the one child policy on his page.

Give your love

Also found on Flickr. Outdoor campaign about aids and aids prevention in Beijing, China.
Main goal at this campaign is to tell what to do and what not to do in relation to HIV/Aids.
Tricia Wang made these pictures in november 2005. She have some critical notes about this campaign and I think she got a point.
Read on at Tricia Wang’s photostream at Flickr

Billboards from Minsk

I love this. A great collection of billboards from Belarus.
Collections like these tells you a lot about culture and design.
The billboards shown here are from the Social Advertising part.
Billboard 1: Together for security and nomocracy.
Billboard 2: Are you hurry to us?
Billboard 3: Stop women traffic. “I’ve got a suprise for you!” Then, when she shows her battered face, “Work outside the country.” The bottom says, “Stop trafficing in women.”
Billboard 4: Yes to Belarus.