Do you want to be remembered? Give blood.

Doing something special? Do you want to be remembered as a do-gooder?
That’s the idea behind this campaign from the Brazilian Hemorio (Institute of Hematology).

“Give blood and be remembered as well.”
“Doe sangue E também seja lembrado.”

Agency Heads Propaganda made stickers with this copy and glued them on statues from historical personalities.
The sticker was produced with water based glue in order not to harm the public heritage.

Related Hemorio post:
- Waiting for Life with the YouTube Progress Bar

Guide dogs are vital for the blind

These ads are made for the Canadian Guide Dog Association Mira. But the style is very European. Because of Erik Vervroegen, the creative director at Publicis and well-known of his work for AIDES and Amnesty International.
Of course it’s teamwork but when he is involved something melodramatic or bombastic comes up.

“Guide dogs are vital for the blind. Donate at mira.ca.”

“Lift your skirt” for cancer prevention?

We’re used to seeing sexualized approaches to breast cancer and testicular cancer. This one, for the Singapore Cancer Society, uses the famous Marilyn Monroe “upskirt” scene from the movie The Seven Year Itch to promote regular pap smears.

Brighten up the world with ‘Good Morning’

This is a great new project from Martijn van Osch: Goodmornings.
The place for you to share and enjoy goodmornings with the whole world. A team of 16 people from the Netherlands made this happen. Their goal : brighten up the world.

Good morning! Bonjour! Buenos días! Guten Morgen! Bom dia! доброе утро! God morgon! Buongiorno! Dzień dobry! 早安 Günaydın!

The idea is simple. An effective! The story:

The cliffhanger, literally, in organ donation

The decision about donating organs is like a cliffhanger. In this short film two middle-aged friends talk about the decision whether they want to donate their organs or not. They have lost control of their car and find themselves on the edge of a cliff.
The long version of the film below is used on the dedicated campaign website from the Federal Office of Public Health Switzerland.

Beautiful illustrations to fight against malaria

According to the World Health Organization, “the African Region accounts for 90% of malaria deaths worldwide”. To raise awareness against this disease and encourage the use of mosquito nets in Mozambique, the local organization Sociedade do Notícias launched in august 2012 an evocative campaign. The visuals illustrate a family being blown away by malaria. This is art and this is for a good cause:

Print 1: Mother

Supporting vulnerable kids with the Vine mantra

The new popular app Vine can work like a mantra. It is the power of repetition with the six-second video loop.
The attempts from the British Kids Company demonstrate it.

It’s perfect for low budget campaigns thus for small charities.

Kids Company has launched this new campaign to raise awareness of maltreatment, neglect and abuse experienced by the thousands of children they support.
The scenes they show in these short clips represent three important facets of their work; supporting children in poverty, preventing neglect and providing hot nutritious meals for hungry children. And the call to action is clear in the final frame: “Text KIDS HELP to 70700”.

Vines are easy to share with Twitter. And therefore it has the viral opportunity.
And what the Kids Company really understands is that Vine and Twitter has it’s limitations. The share the background information together with all the Vine files on their homepage. That seems obvious but many charities forget that part of the campaign.
Great work Kids Company!

Every day, too many children are suffering from neglect. Text KIDS HELP to 70700 vine.co/v/btIUJZzZvJK #makeitstop

— Kids Company (@KidsCo_Tweets) April 15, 2013

The reality of Barbie’s proportions — now in handy infographic form

As much as I am concerned with distorted body images in the media, I’m often suspicious about attempts to compare Mattel’s Barbie doll’s proportions to real life. Partly because she is a doll, and dolls are not exactly expected to be anatomically correct. But also because these things tend to exaggerate.

Waiting for Life with the YouTube Progress Bar

Nice animation made by Heads Propaganda for the Brazilian Hemorio (Institute of Hematology). It is about the importance of blood donation. The use the YouTube progress bar creating a link between the waiting time and the importance of getting blood to those who need it.
In the video, the blood leaves the veins of the donor and enters the progress bar, as it were an extension of the catheter, until it reaches the patient, who returns to life.

A Bittersweet Story of Hearts

A story that goes to the heart in the truest sense of the word. The TV spot of the Swiss Heart Foundation calls attention to the most common cause of death in Switzerland: heart disease and stroke.
The spot tells the story of a great, undying love, and simply shows every precious minute of our lives.