“I Touch Myself” finds new life as a PSA

Posted by Tom Megginson | 15-04-2014 18:11 | Category: Health

I Touch Myself PSA

You remember the song. If not from its endless radio play in 1990, then from the “Fembots” scene in Austin Powers. It’s “a song that celebrates female sexuality like no other,” according to itouchmyself.org, a charity established to carry on the wish of the song’s late singer, Chrissy Amphlett, that it find a second life as an awareness campaign for breast self-examination.

Chrissy Amphlett died almost exactly a year ago of breast cancer. In her memory, ten Australian women singers carry the melody from one to another in a beautiful and haunting tribute:


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A hearing test disguised as a mobile game

Posted by Marc van Gurp | 15-04-2014 15:40 | Category: Health

Bekol: Sonar Invasion, a mobile game which is also a hidden hearing test.

Not only old people suffer from hearing deficiencies. 10% of the Israeli population has hearing problems according to Bekol, the Organization of Hard of Hearing and Deaf People.
They wanted to raise awareness to the issue, but had a hard time reaching the target audience. The solution was to use a medium young adults use most, their smartphones.

The came with Sonar Invasion, a mobile game which is also a hidden hearing test.
Using headphones, users were invited to listen and work out where the enemy torpedoes trying to destroy the submarine are coming from.

At the end of the game, users had a surprise coming: without realizing it, during the game they underwent a hidden hearing test which was developed in association with Bekol. If a hearing problem was detected the player was directed to call Bekol’s helpline directly from within the game.

Download the app here (iPhone).

BBR Saatchi & Saatchi, Israel

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Notes From The Last HIV Generation

Posted by Marc van Gurp | 8-04-2014 20:59 | Category: Health

Notes From The Last HIV Generation

This amazing project called The Last HIV Generation is a New York-based awareness campaign aimed at stopping the spread of HIV/AIDS.
There are solutions to stop the virus. The use of condoms is the most obvious. And there’s Truvada, a drug used for the treatment of HIV. And more will come.
Therefore the people behind this new project declares that we are The Last HIV Generation.

Collecting notes from all over the world is the idea. Write a note to someone who has been affected by HIV/AIDS. Messages will be documented on the campaign website and placed in The Last HIV Generation time capsule, set to be buried August 15th.

Notes From The Last HIV Generation

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20 guys get a wax below the belt

Posted by Marc van Gurp | 2-04-2014 15:00 | Category: Health

Testicular Cancer Canada: 20 guys get a wax below the belt to raise awareness for Testicular Cancer.

How do you get young guys to expose their balls and check them regularly for testicular cancer? Host a party and challenge them to get waxed to bring the issue into the broad light of day.
Agencies Crush and BBDO took the image for Testicular Cancer Canada in a hilarious way.

It is another check your balls campaign. Despite that, awareness of testicular cancer is low. But this is perhaps one that impresses.

Testicular cancer is the most prevalent form of cancer for males between the ages of 15-29 but it is also the most treatable if caught early.

I would opt for the razor anyway…

Testicular Cancer Canada
Glossy Inc.

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Your poop wants to tell you something

Posted by Marc van Gurp | 31-03-2014 21:20 | Category: Health

Dutch Digestive Foundation (Maag Lever Darm Stichting): Your poop wants to tell you something

Your poop can tell you what you have been eating, but it also shows if something seriously wrong is happening, for example colon cancer.
Therefore, the turd in this commercial makes a long trip back to the sender. For a good talk. Because it is the sender’s birthday and he became fifty. And then begin the risk years for colon cancer.

The campaign is from the Dutch Digestive Foundation (MLD Stichting). It includes this TV-apot and a campaign website: yourpoop.nl.

Dutch Digestive Foundation (Maag Lever Darm Stichting)

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In Iceland, nothing is more masculine than mustaches and male choirs

Posted by Marc van Gurp | 23-03-2014 22:30 | Category: Health

Mottu Mars. In Iceland, nothing is more masculine than mustaches and male choirs.

In Iceland, nothing is more masculine than mustaches and male choirs. That’s why agency Brandenburg combine these two factors to raise awareness for mens health and the fight against cancer.
Mottu Mars, Mustache March, is a cancer awareness program in Iceland aimed at men similar to Movember.

The song is an traditional male choir standard called : “Hraustir menn” (Stout Hearted Men) A total of 250 men sang in this ad that was filmed in multiple locations around Iceland.

Mottu Mars
Brandenburg Iceland

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This organ donor ad is weird — and kind of beautiful

Posted by Tom Megginson | 22-03-2014 14:35 | Category: Health


How could two people be any physically closer than making love? How about having an organ transplanted between them?

It’s a weird way to promote organ donation, and could perhaps turn off some potential donors by sexualizing their deeply selfless act. But if the best an issue awareness ad can do is to provoke discussion, then this beautifully art directed example from Brazil has accomplished its goal.

Movimento Bandeiras Brancas ("White Flags Movement")
Pereira & O'Dell, São Paulo, Brazil
Ads of The World

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A message from 15 people with Down Syndrome to a future mom

Posted by Marc van Gurp | 14-03-2014 15:30 | Category: Health

A message from 15 people with Down syndrome to a future mom

Every expectant parent knows uncertainty. Questions about health and future. But what if you are told that you are expecting a child with Down syndrome?

Saatchi & Saatchi has developed a campaign for CoorDown on the occasion of the World Down syndrome Day, which will be celebrated on March 21st.
The chosen theme this year was inspired by an email that a pregnant mother, expecting a child with Down syndrome, has sent to CoorDown: “What kind of life will my child have?”

Saatchi & Saatchi filmed 15 people with Down syndrome, from all over Europe, with a message to that future mom.
And that resulted in touching, honest and encouraging answers.

Saatchi & Saatchi Italy

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The moment your daughter tells you that she is HIV positive

Posted by Marc van Gurp | 12-03-2014 15:00 | Category: Fundraising, Health

Sidaction 2014

- Dad is me.
- How are you honey?
- I am HIV positive.

This is the message that no parent wants to hear. It is the basis of the new campaign of Sidaction. Because Parents can’t always be there for their kids.

Sidaction is a major French public event that started in 1994 for raising awareness and collecting charitable funds for AIDS.
In contrast to 1994, the organization can bring a positive message. As the times have changed. Because medical science is a step further as it was then.
Parents are the target group this year.

“Cette fois, on a tous le pouvoir d’agir. Donnons
“This time, we all have the power to act. Give.”

Leo Burnett France

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Don’t be the bad guy

Posted by Marc van Gurp | 9-03-2014 23:30 | Category: Health

Don't be the bad guy. Use condom - Neste carnaval, não seja o vilão.

Brazilian agency Aquatro use heroes and villains to say “Don’t be the bad guy. Use a condom”.
And they do so with such good graphics, that copy is almost superfluous.

See the original ads here.

Ads of the World

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