A masterpiece from McCann Digital, Tel Aviv: after the “drugs set your timeline” campaign that focused on hard drugs prevention - here’s a new one for the israeli anti drug authority, this time on Weed effects.
In 3 interactive videos, they showed young people talking about marijuana as a deadly drug, and telling it’s the best thing that ever happened to them.
Teen audience can switch freely between the two offered solutions, watch the stories of drug addicts and realize that none of them are actually true, and learn about the real effects of smoking weed.
Take a look here the great interactive page and find out the truth about the Weed http://www.grass-truth.co.il/indexEn.asp
Last weeks I discussed with friends and allies about the cultural and regional differences in communication, and therefore in cause marketing, several times. It is a very interesting subject. Our Campaign of the Year competition shows how big those differences can be.
As a European I know the sentiment about Americans. Mostly ambivalent. But there’s one thing no one can beat them: storytelling. Americans are the best speakers in the world. Fluent, robust and convincing.
That is what I was thinking about seeing this video from Linda. She made a strong statement about the Susan G. Komen Foundation debacle from last week. Linda is a breast cancer victim and a Komen supporter.
The reason for this video is bizarre but it shows the strength of the story. I already got over 200,000 views on YouTube.
One of the biggest challenges for charities and NGOs is how to use storytelling in their communication strategy. Or a more ethical question: should they do? It is a subject we like to discus in various posts this year.
Marc originally shared these Finnish AIDS council ads on Facebook, but I thought I’d track them down for a post. While the idea of comparing social connections online to sexual connections in the real world — and their associated risks of infection — is not a new one, this blunt use of the check-in feature as metaphor is pretty effective.
See the male version (which works for straight women, gay men and MSM alike) after the break.
Unwitting passengers have been taken for a ride in a new campaign against drug-affected driving.
In the advertisements, covert filming was carried out by the New Zealand Transport Agency (NZTA) over four days last year, involving more than 100 actors who thought they were being driven to a costume-fitting for a television commercial.
Their drivers were also actors who pretended to be on drugs while driving.
This is the first stage of a long-term behavioural change campaign aimed at reducing the harm caused by drugged drivers. At this point, the initial aim is simply to raise awareness of the issue of drug-driving, create conversations and encourage debate about the issue.
The ads should show the nervous and worried reactions of the unsuspecting passengers, with many offering to take over driving duties.
The drivers told their passengers they were on cannabis, prescription pills, ecstasy or P. “I just had some weed before I came round so I am in a good head space,” one driver told his passengers, as they exchanged (more or less) worried looks.
Approach is deliberately provocative but also non-judgmental. They are encouraging people to talk about a sensitive issue and consider how they feel about it, not telling them what they should think.
Georg Müller from Hessen, Germany is a cool, modern guy. He has high school, can read and write, trained kick boxing, knows all about high-tech devices - and wants to be a farmer. To dispel stereotypes about his dream job, the young man has made a promotional film, “Farmer is what you make of it” ( Bauer ist, was du draus machst ) , that has him brought 10,000 euros and glory and honor at the first “agricultural Oscars”, awards within the framework of the International Green week in Berlin.
Every four days in Switzerland a teenager commits suicide. Switzerland occupies a leading sad position and thus has one of the highest youth suicide rates in Western Europe: 10,000 Adolescents and young adults make suicide attempt. Nearly 100 young people die. In countries where people really should live happy, the suicide rate is generally higher. Adolescents suffering from the variety of options. The pressure is strong: in school, with friends and family…
Here’s the video for the campaign, very short and memorable, in German and French language, where the pictures speak more than words.
Challenging the fear and misunderstanding that surrounds HIV is the purpose of ‘Life in my Shoes’, a multi-platform campaign in the UK that has been gathering support of stars from TV and film industry. One of their first efforts was a campaign film, with the casting from a web audition, and young Pearl selected for the lead role.
Using creative mediums as a platform, and backed by Body&Soul centre, the campaign wants to ‘share the understanding of what life is like in someone else’s shoes’.
I’m just a bit puzzled on why they’ve decided to put their videos private on Vimeo. Makes no sense for such a well conceived (and designed) campaign.
"Twenty years ago the average fashion model weighed 8% less than the average woman. Today, she weighs 23% less...” What is wrong with our bodies?
Answer is nothing! The models got more skinny!
And how it really looks like when the two worlds meet, shows us “Plus Model Magazine” and breaks the taboo: a nude plus-size model posing alongside a skinny ‘straight-size’ model. For the U.S. magazine posed beside the real beauty Katya Zharkova a lady, whose proportions are quite typical model. The visual differences are enormous and get extra support by shocking statistical data.
Not a stunning campaign video, visually speaking. Although the call to action is a little complicated, the visuals are okay.
But what terrible music! Is it stock music or is it made with the cheapest keyboard in town?
This isn’t what we are used to seeing and hearing from Save the Children. We know they a can do a lot better. Like what they did with the campaign website for this action.
Fast-food chain Wimpy spelt out messages on its buns in braille to let blind and visually-impaired people know they were welcome any time. Nice idea, and nice film too. Video after the jump.
In the Democratic Republic of Congo or DRC, sexual violence is a community-wide problem. Rape, in the DRC has been used as a weapon of war and sadly continues to increase even after. According to the peacebuilding NGO Search for Common Ground or SFCG, it is estimated that there…
In the movie Hot Tub Time Machine, John Cusack goes “back to the future” and discovers that his friend Lou has become incredibly wealthy due to a little search-engine-that-could that he aptly named “Lougle.” It’s a fun example of how an individual’s name can become a familiar household term…
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