Posted by Marc | 14-05-2013 23:00 | Category:
These ads are made for the Canadian Guide Dog Association Mira. But the style is very European. Because of Erik Vervroegen, the creative director at Publicis and well-known of his work for AIDES and Amnesty International.
Of course it’s teamwork but when he is involved something melodramatic or bombastic comes up.
“Guide dogs are vital for the blind. Donate at mira.ca.”
We’re used to seeing sexualized approaches to breast cancer and testicular cancer. This one, for the Singapore Cancer Society, uses the famous Marilyn Monroe “upskirt” scene from the movie The Seven Year Itch to promote regular pap smears.
This is a great new project from Martijn van Osch: Goodmornings.
The place for you to share and enjoy goodmornings with the whole world. A team of 16 people from the Netherlands made this happen. Their goal : brighten up the world.
Good morning! Bonjour! Buenos días! Guten Morgen! Bom dia! доброе утро! God morgon! Buongiorno! Dzień dobry! 早安 Günaydın!
Posted by Marc | 30-04-2013 16:30 | Category:
The decision about donating organs is like a cliffhanger. In this short film two middle-aged friends talk about the decision whether they want to donate their organs or not. They have lost control of their car and find themselves on the edge of a cliff.
The long version of the film below is used on the dedicated campaign website from the Federal Office of Public Health Switzerland.
According to the World Health Organization, “the African Region accounts for 90% of malaria deaths worldwide”. To raise awareness against this disease and encourage the use of mosquito nets in Mozambique, the local organization Sociedade do Notícias launched in august 2012 an evocative campaign. The visuals illustrate a family being blown away by malaria. This is art and this is for a good cause:
The new popular app Vine can work like a mantra. It is the power of repetition with the six-second video loop.
The attempts from the British Kids Company demonstrate it.
It’s perfect for low budget campaigns thus for small charities.
Kids Company has launched this new campaign to raise awareness of maltreatment, neglect and abuse experienced by the thousands of children they support.
The scenes they show in these short clips represent three important facets of their work; supporting children in poverty, preventing neglect and providing hot nutritious meals for hungry children. And the call to action is clear in the final frame: “Text KIDS HELP to 70700”.
Vines are easy to share with Twitter. And therefore it has the viral opportunity.
And what the Kids Company really understands is that Vine and Twitter has it’s limitations. The share the background information together with all the Vine files on their homepage. That seems obvious but many charities forget that part of the campaign.
Great work Kids Company!
As much as I am concerned with distorted body images in the media, I’m often suspicious about attempts to compare Mattel’s Barbie doll’s proportions to real life. Partly because she is a doll, and dolls are not exactly expected to be anatomically correct. But also because these things tend to exaggerate.
Posted by Marc | 11-04-2013 22:30 | Category:
Nice animation made by Heads Propaganda for the Brazilian Hemorio (Institute of Hematology). It is about the importance of blood donation. The use the YouTube progress bar creating a link between the waiting time and the importance of getting blood to those who need it.
In the video, the blood leaves the veins of the donor and enters the progress bar, as it were an extension of the catheter, until it reaches the patient, who returns to life.
Posted by Marc | 10-04-2013 22:20 | Category:
A story that goes to the heart in the truest sense of the word. The TV spot of the Swiss Heart Foundation calls attention to the most common cause of death in Switzerland: heart disease and stroke.
The spot tells the story of a great, undying love, and simply shows every precious minute of our lives.
This evening (Eastern Standard Time), Canadian Space Agency astronaut Commander Chris Hadfield will return to Earth after five months orbiting our planet in the International Space Station — eventually serving as commander of the mission. At 53, Commander Hadfield is a veteran astronaut, having been in space previously to work…
Africa For Norway was one of the highlights we wrote about last year. ‘The funniest campaign this year’ I said. Being funny was the strategy Sindre Olav Edland-Gryt explained in the recently recorded TEDx talk in Barcelona. It’s Radi-Aid vs Oh Dear. “By turning the tables the spoof video has…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.