Posted by Marc | 16-03-2010 22:16 | Category:
Health
This Raising the Flag on Iwo Jima rip-off from Joe Rosenthal is so annoying. The original is the most significant and recognizable images of war. And it is copied many times.
Making ads with this over and over again is lazyness. Ridiculous to compare a flag with underwear. Not the best metaphor to use.
“The great fashion sale. The fight goes on against Aids. AIDES”
Meet these very special Promotion Girls Maria (82), Charlotte (86) and Klara (89). They did promo work for the Diakonie Frankfurt (Ger), the help organization from the Protestant Church.
The Diakonie-grannies walked through the centre of Frankfurt, just as in their everyday lives, and got into situations in which they needed help because of their age: crossing a street, carrying a shopping bag or using a ticket machine. If people helped the grannies, they were thanked with a flyer that said “We are looking for people just like you!” and which referred them to the website www.help-the-oma.de.
“We are recruiting in places where older people often need help: in everyday life. People who offer a hand here are perfectly suitable for voluntary work at the Diakonie,” Burkhart von Scheven, Chief Creative Officer Saatchi & Saatchi Germany, explains the idea behind the campaign. “The ‘help for the Oma’ depicts only a small part of the Diakonie’s work, but it illustrates what all volunteers have in common: the love for people and their desire to help others.”
Posted by Jeroen | 13-03-2010 23:54 | Category:
Health
Don’t wait until you feel something wrong
A mammogram detects breast cancer much earlier and can drastically increase your chances of survival
Schedule your mammogram today
Posted by Marc | 10-03-2010 22:45 | Category:
Health
Today at No Smoking Day 2010, Frank PR launched a stop smoking campaign with a Facebook app called WeQuit. The idea is that it is easier to quit with the help of your friends. But you don’t have to be a smoker to use WeQuit, you just have to know one on Facebook.
It’s not just for smokers: Challenge yourself to quit, or challenge a friend
Bet your mates: Create custom rewards for success and forfeits for failure
Head to head: It’s easier when you’re not alone, so challenge your friends to see who can give up longest
Quit for good: Sponsor a quit to help raise money for charity, and save a friend money at the same time
Track your progress: Earn medals for progress, get your mates involved, and see how long you can manage
Posted by Marc | 7-03-2010 23:51 | Category:
Health
Television channel TNT Spain made this tv-spot in collaboration with the Spanish Association of Blood Doners (La Federación Española de Donantes de Sangre) in order to promote blood donation amongst young people. The add is vampire-themed since their channel recently premiered the series The Vampire Diaries.
Posted by Marc | 6-03-2010 12:04 | Category:
Health
When donating to Sidaction your money is going to:
The French organisation Sidaction is doing it’s fundraising campaign this year guided with the video below. And at the online donation form visitors can see what is happening with their donation (see above).
Un jour, nous vaincrons le sida. Soutenons la recherche.
Faites un don au 110 ou sur www.sidaction.org, du 3 mars au 11 avril
One day, we defeat AIDS. Support research.
Donate to 110 or www.sidaction.org, March 3 to April 11
Sidaction started as a public event in 1994 in France for raising awareness and collecting charitable funds for AIDS. They donate important sums to AIDS charities, AIDS research, institutions specializing in medical care and social aid for those suffering of HIV/AIDS in France and internationally.
The Canadian Paralympic Committee in partnership with BBDO Toronto just launched its first-ever advertising campaign promoting the upcoming Vancouver 2010 Paralympic Winter Games. Elevating the training and preparation rituals of Paralympic athletes Ray Grassi (Sledge Hockey) and Stephanie Dixon (Swimming), the ads bring to life the perseverance, passion, skill, determination and successes each athlete experiences as they prepare to compete in their sport.
Two television ads “Swimming” and “Sledge Hockey” and a number of print executions are running on CTV, TSN in English and French and in the Globe and Mail with donated media space leading up to the Vancouver 2010 Paralympic Games. BBDO Toronto also donated the time spent to create and execute the campaign.
The Vancouver 2010 Paralympic Winter Games take place from March 12th – 21st, 2010. 55 Canadian Paralympic athletes will compete in Para-Alpine skiing, Para-Nordic skiing (cross-country skiing and biathlon), sledge hockey, and wheelchair curling.
“In a world with abundant, actionable health data – both from electronic medical records and our everyday observations – we will be empowered to make better decisions and our relationships with doctors may significantly change.”
Andre Blackman at Pulse + Signal: “I really appreciate this video for a variety of reasons. Not only do I think the way these conversations were visualized is cool but it really points out the key words and ideas that are forming this e-Patient movement. When I first started reading about about the ideas to transform the healthcare system, I got excited because it began to focus on the patient, the individual, as someone taking responsibility for their health; as someone who actually wanted to understand what was going on.”
Posted by Marc | 25-02-2010 23:46 | Category:
Health
Nice campaign from the Brazilian support group for AIDS prevention GAPA/BS (Grupo de Apoio à Prevenção à AIDS da Baixada Santista).
“Seja puro. Sexo seguro nunca está errado.”
“Be pure. Safe sex is never wrong.”
Posted by Marc | 25-02-2010 23:07 | Category:
Health
European advertising have a reputation as we speak about the use of shocking or sexual orientated images. And within Europe the French takes the lead like in these new ads from the French anti-smoking organisation Droits des Non Fumeurs.
Smoking is a submissive thing to do and can be compared with kneeling down for a man’s joy.
“Fumer, c’est être l’esclave du tabac.”
“To smoke is to be a slave to tobacco.”
Marco de la Fuente, vice president of agency BDDP & Fils said to the NYTimes that the ads were not designed either “to please or to shock people, but to change, to put back into the news a topic we don’t talk about enough, which threatens young people.”
Gérard Audureau, the president of Droits des Non-fumeurs, quoted in the French newspaper Le Parisien: “Using sex is a way to get their attention. And if it’s necessary to shock, let’s shock.”
According to the NYTimes the reaction on the web shas been mixed. One comment read, “The campaign trivializes sexual abuse — worse, it implies guilt on the part of the abused.”
Sacha Declomesnil from La fontaine de pierres: “I think it was all planned in advance. I think they knew it would be a scandal and that they would eventually have to retract. That’s why it was only 15.000 little postcards in bars, and the real campaign would be the video, which is so different it ‘s impossible an agency created a campaign with so little integration in the concepts, the video I really find it powerful...”
This new campaign comes from Germany and is addressing this horrible crime of Female Genital Mutilation (FGM).
FGM is partial or total removal of the external female genitalia or other injury to the female genital organs.
The campaign shows German model and actress Manon von Gerkan, the voice-over tell that she is almost perfect. She will be perfect when her clitoris is cut out.
“Genitally mutilated women are the ideal in many parts of the world.
Support our fight against this appalling crime.”
STOP-FGM-NOW.com
Berlin based agency Heyman Brand de Gelmini created and financed the campaign for the Waris Dirie Foundation.
Waris Dirie is a model, author, actress and human rights activist. In 1997, Waris abandoned her modeling career to focus on her work against female circumcision.
Posted by Marc | 19-02-2010 21:20 | Category:
Health
I can’t help it but this campaign makes me feel good unlike the message. Expanding waistlines, inactivity and increasing age are contributing to an arthritis epidemic that will impact the lives and wallets of all Americans. One in five adults in the United States (46 million people) has arthritis and an estimated 67 million people will be affected by 2030.
But there is a cure: moving and losing weight.
The Fight Arthritis Pain campaign, a project of the Ad Council and the Arthritis Foundation, focuses on reaching adults 55+ who are currently living with or are at risk for osteoarthritis and empowers them to take simple steps that can change the course of the disease and improve the quality of their lives.
The Arthritis Foundation and the Ad Council want to increase the public’s awareness that there are simple steps everyone can take to prevent and decrease the pain and disability of osteoarthritis. This new PSA campaign features fun ways that people can integrate movement into their lives.
Posted by Marc | 11-02-2010 22:08 | Category:
Health
If this could be true, a vaccine against cancer. Actually there is a vaccine: prevention.
And what a great way to spread the message. Everything is explained in the video.
This campaign was made by Y&R Peru for the Liga Contra el Cancer in Peru.
Unfortunately the campaign website is offline.
LDM Film has gathered 8 filmmakers to share their vision on the challenges set by the UN for 2015, the so called Millennium Goals. A few days ago all 8 films became available for a month on YouTube.
The 8 directors are: Jane Campion, Jan Kounen, Gaspard Noé, Abderrahmane Sissako, Gael García Bernal, Mira Neir, Gus van Sant and Wim Wenders.
See all 8 films after the break.
From now on we will choose the best campaign every month according to the Osocio bloggers. At the end of the year we will have twelve great campaigns from which we will choose the Campaign of the Year.
I’m currently working on a rating tool meant for you. It’s because we love to hear from you, your choice isn’t necessarily ours.
The campaign of January came in loud and clear. It got the most votes from us: Aides - Graffiti, the great video made by TBWA\Paris for the French Aids awareness organization Aides.
Helpers-EU.com is not a traditional campaign, but rather a web series promoted by the European Union to raise awareness about the dangers of tobacco.
In partnership with Daily Motion, but also with a Youtube channel the animated films are a fun way to inform young europeans, but also engaging them with the web series by allowing them to vote on the theme/tip for the next episode.
The series depicts 3 super-heroes who try to save smokers and non-smokers from the negative effects of tobacco, by giving them absurd tips and advice. Chuck, Skinny and Loona, accompanied by Tapas, a masochistic freak of nature that won’t leave them alone, unify their strengths for better or for worst.
Posted by Marc | 4-02-2010 22:30 | Category:
Health
In order to raise awareness for breast cancer agency McCann Erickson in Tel Aviv Israel initiated a cooperation with several daily newspapers and went up with the campaign “One in Nine”. They took the horoscope page and moved the reading for the Cancer sign several pages back, so that the reader would discover the cancer horoscope earlier than usual. The campaign was signed with “Early detection of cancer can save lives. Get yourself tested”.
One in Nine is a non-profit organization that is dedicated to raising public awareness of breast cancer, and to the promotion of the topic of breast health in Israel. Statistics indicate that one in every nine women in Israel will be forced to cope with breast cancer during her lifetime. One in Nine offers a broad range of services to women fighting breast cancer and to their families, while simultaneously carrying out widespread activities that help break the silence surrounding the disease.
Posted by Marc | 27-01-2010 22:51 | Category:
Health
Did you wash your hands after taking the mail?
Did you choose a password containing at least 15 numbers and 17 letters?
Did you turn off the gas? Are you sure of it?
Did you call your son at least 4 times?
Did you go back to check if you locked the car?
Did you remember to move the thesaurus dictionary slightly to the left?
Did you kill off all the mites hidden in your home?
And what did you do against cancer?
Book a checkup in our ambulatories. Early diagnosis con save your life.
New campaign from MADD New Mexico (USA). Studies show that alcohol impacts the brain much more dramatically in teens than it does in adults. That is visualized in this artwork entitled Broken Teens.
Underage drinking is not just a youth problem. It is also very much an adult problem. Adults continue to allow those under the legal drinking age to drink—illegally—by selling alcohol to those under 21, providing or purchasing alcohol, looking the other way when teens openly talk about their drinking exploits, and refusing to hold other adults and youth accountable for breaking the law.
It is already ten days ago that Haiti collapsed due to a devastating eartquake.
It was a month ago that an aid worker from orphanage in Haiti said that the country need a disaster to get attention from the rest of the world. Of course it was meant ironically. The country was already mentally weary and anxious.
Now it is the time for fundraising and I hope not only for first aid but also for reconstruction.
For this post I collected some fundraising PSA’s. Feel free to give tips in the comments or via Twitter about more campaigns.
The PSA above is from the Netherlands. Agency N=5.
Tormented by the demons of her past and burdened by this disturbing family development, Colleen Foy (There Will Be Blood) tries to make sense out of her newfound life, but a series of unfortunate events cause her world to spiral out of control. (Guided text at the YouTube page)
This fake punks teens movie promotion is actually teen pregnancy PSA in disguise. It is made for United Way of Greater Milwaukee.
It was billed as an urban suspense thriller with a big twist. But teens in Milwaukee who have been anticipating the premiere of the new movie 2028 since late December, got a surprise they never saw coming. The movie they were expecting was really a psa about teen pregnancy.
“Get pregnant as a teen and the next 18 years could be the hardest of your life. babycanwait.com”
Posted by Marc | 19-01-2010 23:12 | Category:
Health
Another great video made by TBWA\Paris for the French Aids awareness organization Aides. But this time in totally different style.
Message remains the same: protect yourself with a condom.
Hi! We are Judith and Gertjan, a Dutch couple with an open heart and mind for the people of South Asia. In 2010 we will move with our two kids towards South Asia to work as volunteers. Judith is a nurse with a medical management qualification and will be involved in a medical training program. Gertjan is an entrepeneur and will start an education program and an IT business. Our Christian faith is an important motive for us in doing this kind of work.
Osocio e-mail newsletter: highlighting the best social campaigns at Osocio, social advertising related news and field news from around the world.
You can now subscribe by entering your e-mail address here.
Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more |
Post comment (0)
Ad offering ‘Native Extraction Service’ condemned
0
Hi! We are Judith and Gertjan, a Dutch couple with an open heart and mind for the people of South Asia. In 2010 we will move with our two kids towards South Asia to work as volunteers. Judith is a nurse with a medical management qualification and will be involved in a medical training program. Gertjan is an entrepeneur and will start an education program and an IT business. Our Christian faith is an important motive for us in doing this kind of work.
Add Osocio to del.icio.us
Join the Osocio group at Facebook
Follow Osocio at Twitter
