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Cancer kills faster

Posted by Marc van Gurp | 1-09-2014 19:00 | Category: Health

AAPC: Cancer kills faster.

Beautiful artwork and well-intentioned. But maybe I’m missing something, I think that the animal is always faster.
The posters were made for World Day Against Tobacco on August 29.



Advertiser:
AAPC
Agency:
RARO! Propaganda, Sao Paulo, Brazil
Source:
Adeevee

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A Systems Story in a new and accessible way

Posted by Marc van Gurp | 21-08-2014 22:00 | Category: Design, Environment, Health

BEE Environmental Communication: Systems Thinking.

This seems off topic, it isn’t about a cause, person or organisation. It is about System Thinking, a concept for understanding and solving complex world problems, from climate change, to public health care, and beyond. Therefore it is very relevant for the world of social marketing.

The problem is that system thinking itself is complex. This is why the team of BEE Environmental Communication decided to explain this very useful but quite technical concept in an easy-to-understand way. Illustrated with an universal example: love.

BEE Research Manager Sarah Czunyi: “On six-sided cubes, we created images that told different stories within one set of blocks. Each scene of the video uses a unique set of cubes, which when turned around illustrate a distinct component of the systems thinking ‘recipe book’ – yet clearly, all are connected in a bigger system and sub-systems.  And the fact that we used these alphabet cubes, often thought of as simply children’s educational toys, illustrates that even something as complex as systems thinking should and can be accessible to a wider audience.”

More about the origin and background of the project here.



Agency:
BEE Environmental Communication

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Alzheimer’s patients as news editors

Posted by Marc van Gurp | 21-08-2014 20:00 | Category: Health, Media

This campaign from Macedonia is about the loss of short term memory known as the first symptom of Alzheimer’s disease.
Alzheimer’s patients were asked what the latest news is they can remember. Agency Publicis collected these memories for the campaign from the Macedonian National Neurological Institute.

On World’s Alzheimer’s day these memories were published in cooperation with the leading newspapers with front pages featuring news from the past.
Also, the news on the TV stations were substituted with news from the past.

The main message: “This is the latest news for people with Alzheimer’s”.

The video below is the case study.
According to Nielsen media research, the campaign reached 68% of the Macedonian population. And the following month the number of the visits for medical advice increased by 215%.

Alzheimer’s patients as news editors in Macedonia.



Advertiser:
Macedonian National Neurological Institute
Agency:
Publicis Skopje

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Campaign sheds light on the STI stigma

Posted by Marc van Gurp | 6-08-2014 22:00 | Category: Health

Planned Parenthood Toronto: Campaign sheds light on the STI stigma.

Toronto based activist design studio The Public has recently made ​​a campaign about the stigma on STIs (sexually transmitted infections). The project is a collaboration with Planned Parenthood Toronto and is designed to address the stigma around STIs which often prevent people from having open communication around their health and well-being, or getting tested and treated.

The Public did the concept, creative, copy-writing and art-direction. The illustration is from Hyein Lee. The posters took up space on subways and transit shelters across Toronto.



Advertiser:
Planned Parenthood Toronto
Agency:
The Public

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Confronting fears for funding cancer research

Posted by Marc van Gurp | 6-08-2014 17:00 | Category: Fundraising, Health

The Canadian Cancer Society Fearless Challenge: Confronting fears for funding cancer research.

The Canadian Cancer Society just launched their new fundraising campaign with the title ‘Fearless Challenge’. It is an invitation to all Canadians to confront their fears to help those living with cancer.
Money raised through the Fearless Challenge will fund cancer research and help patients and their families through support services.

Susan Drodge from The Canadian Cancer Society: “The society is committed to creating a world where no Canadian fears cancer, but we are not there yet. We know that more work needs to be done because a cancer diagnosis is still one of the scariest things a person can face.”

Participating in the Fearless Challenge is easy. Participants need to register a fear, upload a video and start fundraising.
From spiders to heights, to singing in public, no fear is too big or too small.



Advertiser:
The Canadian Cancer Society
Agency:
Lowe Roche, Toronto

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Five gorgeous posters to tell you that life is better by bike

Posted by Marc van Gurp | 23-07-2014 10:00 | Category: Health, Sport

City of Buenos Aires: Better by Bike

Probably the best campaign this year about the benefits of cycling comes from Argentina. The City of Buenos Aires explains with gorgeous illustrations and great copy why life is Better by Bike.
Stay healthy by cycling. And don’t forget, it’s good for your mental health too.



Agency:
La comunidad, Argentina
Source:
Ads of the World

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A disease that takes your voice before it takes your life

Posted by Reuben Turner | 10-07-2014 14:36 | Category: Ableism, Health

Motor Neurone Disease (known as Lou Gehrig’s disease in the US) is not a good thing to get. It’s incurable and is usually fatal within 2 years. Along the way, sufferers lose the use of their limbs and one of the first things to go can be their voice. Hence this striking storytelling campaign from the UK’s Motor Neurone Disease Association. 

Motor Neurone Disease: A disease that takes your voice before it takes your life.

I can’t track down the agency involved – will happily ad creds if anyone knows. More executions after the jump.



Advertiser:
Motor Neurone Disease Association (MNDA)
Agency:
Unknown

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The little reasons to quit smoking are the best

Posted by Marc van Gurp | 26-06-2014 19:45 | Category: Drugs, Health

Wyoming Quit Tobacco Program: The little reasons to quit smoking are the best.

Many anti-smoking campaigns are illustrated with the dark things associated with the smoking addiction. Despite the golden rule of behavior change communication which is a positive vision for the future.
This new campaign from the Wyoming Quit Tobacco Program made by Agency Sukle is different. They use that positive approach with the idea that when you quit smoking you can do anything. 

Mike Sukle: “We found that while the CDC claims incredible success with their Tips from Smokers campaign, which features people with stomas and lung cancer, many smokers are completely turned away by them. In fact, if you really break down the numbers from the campaign, the results are not as impressive as they tout.”

“So for the last couple of years we have taken a different approach in Wyoming. Previous to this campaign we did a campaign featuring Free Patches, Gum, etc. That campaign was very successful. While the campaign ran, calls to the QuitLine were up 47% and 181%. And if you compare the performance with other states, they were either flat or down during that same time period.”



Advertiser:
Wyoming Quit Tobacco Program
Agency:
Sukle Advertising & Design

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How To Drink Properly

Posted by Tatjana Vukic | 24-06-2014 20:38 | Category: Consumerism, Drugs, Education, Health

Good intentions gone .. bad. If there is right way to drink than there is also a right way to get drunk not hitting the bottle? This australian campagn against drinking makes me confused. Teaching people properly to drink? Prevention campaign with conclusion that drinking (could be or) is a classy social activity. Don’t ruin your reputation falling off your bar stool - stay classy and you are going to be more attractive for opposite sex!
Avoid drinking “like an amateur” and be “experienced” drinker!? I got a better idea: Don’t drink at all!

How To Drink Properly. Drinkwise.

How To Drink Properly. Drinkwise.



Advertiser:
DRINKWISE

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Gilles de la Tourette meets Human Beatbox: Vocal Tics in Motion

Posted by Marc van Gurp | 7-06-2014 21:30 | Category: Health

Gilles de la Tourette meets Human Beatbox: Vocal tics in motion (Iktic)

Tourette’s Syndrome is primarily a terrible disorder but sometimes also very musical. With that in mind musician and singer-songwriter Wouter Berlaen and organisation Iktic took a beat that consists solely of vocal tics in people with Tourette syndrome. The result is this great human beatbox style ‘Vocal tics in motion’.

Iktic is the Belgian association for and by people with Tourette syndrome.

Related post:
Remember Guy + and his Tourette Karaoke Adventures?



Advertiser:
Iktic

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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