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Five gorgeous posters to tell you that life is better by bike

Posted by Marc van Gurp | 23-07-2014 10:00 | Category: Health, Sport

City of Buenos Aires: Better by Bike

Probably the best campaign this year about the benefits of cycling comes from Argentina. The City of Buenos Aires explains with gorgeous illustrations and great copy why life is Better by Bike.
Stay healthy by cycling. And don’t forget, it’s good for your mental health too.



Agency:
La comunidad, Argentina
Source:
Ads of the World

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A disease that takes your voice before it takes your life

Posted by Reuben Turner | 10-07-2014 14:36 | Category: Ableism, Health

Motor Neurone Disease (known as Lou Gehrig’s disease in the US) is not a good thing to get. It’s incurable and is usually fatal within 2 years. Along the way, sufferers lose the use of their limbs and one of the first things to go can be their voice. Hence this striking storytelling campaign from the UK’s Motor Neurone Disease Association. 

image

I can’t track down the agency involved – will happily ad creds if anyone knows. More executions after the jump.



Advertiser:
Motor Neurone Disease Association (MNDA)
Agency:
Unknown

Read more | 4 x print | Post comment (0)

The little reasons to quit smoking are the best

Posted by Marc van Gurp | 26-06-2014 19:45 | Category: Drugs, Health

Wyoming Quit Tobacco Program: The little reasons to quit smoking are the best.

Many anti-smoking campaigns are illustrated with the dark things associated with the smoking addiction. Despite the golden rule of behavior change communication which is a positive vision for the future.
This new campaign from the Wyoming Quit Tobacco Program made by Agency Sukle is different. They use that positive approach with the idea that when you quit smoking you can do anything. 

Mike Sukle: “We found that while the CDC claims incredible success with their Tips from Smokers campaign, which features people with stomas and lung cancer, many smokers are completely turned away by them. In fact, if you really break down the numbers from the campaign, the results are not as impressive as they tout.”

“So for the last couple of years we have taken a different approach in Wyoming. Previous to this campaign we did a campaign featuring Free Patches, Gum, etc. That campaign was very successful. While the campaign ran, calls to the QuitLine were up 47% and 181%. And if you compare the performance with other states, they were either flat or down during that same time period.”



Advertiser:
Wyoming Quit Tobacco Program
Agency:
Sukle Advertising & Design

Read more | 4 x video | 4 x print | Post comment (1)

How To Drink Properly

Posted by Tatjana Vukic | 24-06-2014 20:38 | Category: Consumerism, Drugs, Education, Health

Good intentions gone .. bad. If there is right way to drink than there is also a right way to get drunk not hitting the bottle? This australian campagn against drinking makes me confused. Teaching people properly to drink? Prevention campaign with conclusion that drinking (could be or) is a classy social activity. Don’t ruin your reputation falling off your bar stool - stay classy and you are going to be more attractive for opposite sex!
Avoid drinking “like an amateur” and be “experienced” drinker!? I got a better idea: Don’t drink at all!

How To Drink Properly. Drinkwise.

How To Drink Properly. Drinkwise.



Advertiser:
DRINKWISE

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Gilles de la Tourette meets Human Beatbox: Vocal Tics in Motion

Posted by Marc van Gurp | 7-06-2014 21:30 | Category: Health

Gilles de la Tourette meets Human Beatbox: Vocal tics in motion (Iktic)

Tourette’s Syndrome is primarily a terrible disorder but sometimes also very musical. With that in mind musician and singer-songwriter Wouter Berlaen and organisation Iktic took a beat that consists solely of vocal tics in people with Tourette syndrome. The result is this great human beatbox style ‘Vocal tics in motion’.

Iktic is the Belgian association for and by people with Tourette syndrome.

Related post:
Remember Guy + and his Tourette Karaoke Adventures?



Advertiser:
Iktic

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An Organ Donor Live Twice

Posted by Marc van Gurp | 2-06-2014 17:00 | Category: Health

Sociedad Mexicana de Trasplantes: An Organ Donor Live Twice.

These ads from the Mexican Transplant Association are just wonderful. Everything is right.
A video with the same idea would be nice.



Advertiser:
Mexican Transplant Association
Agency:
Publicis, Mexico City, Mexico
Source:
Ads of the World

Read more | 4 x print | Post comment (0)

Cancer hospital hard at work putting itself out of business

Posted by Marc van Gurp | 30-05-2014 13:00 | Category: Health

Seattle Cancer Care Alliance hard at work putting itself out of business with prevention campaign Do One Thing

The goal of each charity is to make themselves redundant. That’s why we call them non-profit.
That a for-profit hospital tries the same is remarkable.

The Seattle Cancer Care Alliance is spending a third of its 2014 budget for shrinking its target market. Do do it with the prevention campaign Do One Thing. It promotes cancer risk-reducing lifestyle changes that people, especially adults 45+ and especially women, can make on their own, without participation in any hospital program.

Just do one thing is the overall message. You don’t have to change everything. You don’t have to do everything. Every day, pick one healthy thing, and do it.



Advertiser:
Seattle Cancer Care Alliance
Agency:
Frank Unlimited, Seattle

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Poignant voiceover remind us that nobody is immune from the pain of a sick child

Posted by Marc van Gurp | 23-05-2014 12:00 | Category: Fundraising, Health

image

‘A Sick Child Affects Everyone’ is the a new emotionally charged fundraising campaign for BC Children’s Hospital Foundation. Three TV ads and three radio ads bring us the painful journey experienced by parents, grandparents, siblings, extended family and friends caring for a sick child.

“There is no book for this” the father thinks in the second TV ad. It’s almost a feeling of helplessness and a donation can soften it slightly.

Stephen Forgacs from BC Children’s Hospital Foundation explains: “There’s no question that a child’s illness has a tremendous impact on the people around them. This impact extends well beyond immediate family and into communities across the province. In supporting our hospital, donors touch the lives of thousands of people well beyond the hospital walls; agency DARE realistically captured the journey of family and friends affected by a sick child through this campaign.”

The TV and radio campaign is now live and will run throughout the year.  Print ads will appear from June.



Advertiser:
BC Children's Hospital Foundation
Agency:
DARE Vancouver

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In England they hook into the World Cup with iconic blood

Posted by Marc van Gurp | 22-05-2014 19:30 | Category: Health, Sport

NHS Blood and Transplant. Lee Dixon as Terry Butcher.

The British NHS Blood and Transplant is asking new and existing donors to give blood and be part of the Greatest Team in the World to help maintain healthy blood stocks for patients throughout the busy summer months.

The number of people donating blood often falls during the summer and this year’s football World Cup may present even more of a distraction. During a previous international football tournament, the number of blood donations collected on England football match days fell by up to 5%, and up to 12% on the day following an England match.

To help raise awareness of the ongoing need for blood, former England footballer Lee Dixon and sports presenter Adrian Chiles have recreated iconic football images. Adrian Chiles has imitated Stuart Pearce’s famous penalty celebration during the Euro ‘96 quarter-final shoot-out against Spain at Wembley. Lee Dixon has reinvented himself as Terry Butcher who memorably played on, despite an injury, during the 1989 World Cup Qualifier in Stockholm.



Agency:
NHS Blood and Transplant

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Food Porn Index Highlights the Imbalance in Food-Related Social Discussions

Posted by Marc van Gurp | 7-05-2014 20:30 | Category: Health, Media

Food Porn Index Highlights the Imbalance in Food-Related Social Discussions

‘Food Porn’ is a known term to social media channels. 30% of Americans who use social media define the term “food porn” as a visual of food. It’s the practice of photographing, posting and socializing about one’s meals and snacks.

The California based Bolthouse Farms mission is to change the way people consume healthy foods and beverages. Because of their presence on various channels they saw that fruits and vegetables are severely under-represented within ‘Food Porn’. To visualize this, they came up with The Food Porn Index.

The Index monitors social media conversations and mentions of key foods highlighted as a hashtag, and tracks them in the appropriate categories represented within the Index. 24 total food categories are currently tracked.
The program constantly monitors hashtag posts of the Index’s food categories on public Twitter and Instagram feeds and updates every 15 minutes. The result is a healthy vs unhealthy page.
Currently they tracked 270 million food hashtags. The imbalance today is 32,4% healthy vs 67.6% unhealthy hashtags.

Food Porn Index Highlights the Imbalance in Food-Related Social Discussions



Advertiser:
Bolthouse Farms
Agency:
Tiny Rebellion

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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