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Ebola: A Poem For The Living

Posted by Tom Megginson | 28-10-2014 18:27 | Category: Health

Ebola: A Poem For The Living

As Ebola hemorrhagic fever slowly spreads to the west, it’s important not to forget how important it is to address the areas where it hit hardest, in several countries of West Africa.

Composer and sound engineer Andrew Huggett shared this pro bono job with me at a recent recording session in Ottawa. It’s a multinational collaborative effort to help reduce the spread of the disease through “non-coercive media for social change” according to the project’s Indo-Canadian Director, Firdaus Kharas.

The very sad, and quite lengthy, poem is presented in the voice of a young man being put into isolation as he is dying from Ebola. He pleads to his family to do everything they can to prevent others from meeting the same fate.

It may make you cry:

Ebola: A Poem for the Living (English) from United Methodist Communications on Vimeo.



Advertiser:
United Methodist Communications
Agency:
Chocolate Moose Media

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Minecraft is Saving Children

Posted by Armando Alves | 27-10-2014 00:21 | Category: Health, Developing World

Clinic Craft is an effort on behalf of NGO Save The Children, where building a virtual clinic on Minecraft can actually help build a real one, saving children’s lives.

Dan Maher and Chris Doney are the ones leading the effort, asking minecrafters to build their own clinic on the game and, even more important, donate funds to help the cause.

Minecraft Save the Children

The user generated buildings can even win prizes for their awesome, life-saving, brick creations.



Advertiser:
Save The Children
Agency:
The Good Agency

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Knitting is the new sex without a condom

Posted by Marc van Gurp | 20-10-2014 11:20 | Category: Health

AIDES: No Condom, No Sex, just knitting.

AIDES, the well known French organisation, is doing remarkable Aids awareness campaigns for many years. Mostly they target specific groups like the gay community and youth. With their new campaign which is launched today they speak to all sexual active.
No condom? You better go knit.

The new campaign includes four films with accompanying print. They are named ‘Pea’, ‘Knitting’, ‘Pearls’ and ‘Puzzle’, evocative names that reveal what the long winter nights can look like….without a condom.



Advertiser:
AIDES
Agency:
TBWA\PARIS

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Wear It Pink - Look Good. Do Good

Posted by Tatjana Vukic | 18-10-2014 08:22 | Category: Environment, Health, Pinkverts, Women's Issues

Campaign by Media agency Carat for breast cancer fundraising initiative ‘Wear It Pink’ started yesterday. Campaign videos are running across cinema, social media and out of home channels during Breast Cancer Awareness Month.

Carat used the Genero platform to put out a brief to a global creative community of over 300,000 filmmakers to create pieces of cost-effective, high quality, shareable video content. The video content , either 25 seconds or 55 seconds, based on the themes “look good, do good” or “bored with beige” is promoting the ‘Wear It Pink’ campaign which encourages the public to wear pink and make donations during October.

47 films were shortlisted and Wear It Pink selected four finalists to feature across all media platforms.
It’s the first crowd-sourced, cost-effective, video creative campaign of its kind in the UK.

Cabinet created “Animation of a flying pink elephant”, which shows an elephant painted in pink, stepping off a cliff and flying.

image



Advertiser:
wear it pink
Agency:
Carat
Source:
campaignlive.co.uk

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Pink fracking drill bits… for the cure?  #pinkverts

Posted by Tom Megginson | 9-10-2014 16:23 | Category: Environment, Health, Pinkverts, Women's Issues

image

In the years following the rise of the #pinkewashing meme, campaigns like Breast Cancer Action’s Think Before You Pink, movies like Pink Ribbons, Inc., and the various PR nightmares at Susan G. Komen for the Cure, you’d think that this kind of thing would be over. But it’s not.



Advertiser:
Baker-Hughes
Source:
The Ethical Adman

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The Singing Mammogram

Posted by Marc van Gurp | 1-10-2014 20:30 | Category: Health

Susan G. Komen: The Singing Mammogram.

World’s largest breast cancer organisation Susan G. Komen started breast cancer awareness month with a campaign entitled The Singing Mammogram. The organization is not known as the most progressive and that is also reflected in the campaign video. For such a large organization, a campaign must be easily accessible. And there are plenty of other bold campaigns.

A 1950’s-style Doo-Wop group sings about the importance of “protecting your pair” and to “celebrate your breasts with this reminder to get a test.”

Kim Getty from agency Deutsch LA: “Breast cancer is a disease that has affected too many people we love, both within our Deutsch LA family and beyond. We knew we wanted to create something that was both shareable and entertaining, and use levity to motivate women rather than doom and gloom.”

The Singing Mammogram can be found at www.singingmammogram.org. Komen hopes women across the USA will take action both in scheduling an appointment and sharing the video; the organization’s goal is to reach one million shares and likes.



Advertiser:
Komen LA
Agency:
Deutsch LA
Source:
Glossy Inc.

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Made in Movember

Posted by Reuben Turner | 1-10-2014 11:21 | Category: Health

Made in Movember: Makers

Made in Movember: Doers

One of the great things about Movember is that they approach every November like a fashion brand would – with a new idea, a new look, a new tone, a new set of assets. Like a fashion brand, they give people a reason to get involved every year, not just once. Last year it was about 70s biker gangs and solidarity. This year, it’s about Made in Movember – showcasing sharp tailoring and men’s roles as doers (for others). Love it so far.



Advertiser:
Movember

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Is this anti-FASD ad about love… or shame?

Posted by Tom Megginson | 16-09-2014 14:59 | Category: Health

Is this anti-FASD ad about love… or shame?

How can I criticize a social marketing campaign that’s trying to prevent a fetal alcohol spectrum disorders (FASD)? It’s certainly an important social cause. But so is treating women with respect. Bear with me here.

I spotted this ad at my neighbourhood liquor store. Where I live, in Ontario, Canada, alcohol is sold by a government monopoly. As part of their corporate social responsibility, they host campaigns by various alcohol-related not-for-profit organizations.

This one, FASworld.com, presents a simple message: FASD is 100% preventable, so just don’t drink any alcohol if you’re pregnant, and we can easily wipe it out.

Simple, eh? Well, perhaps not.



Advertiser:
FASworld.com

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HIV in five episodes: speak or ignore

Posted by Marc van Gurp | 15-09-2014 20:40 | Category: Health

Gorodskoi Center Meditsinskoi Profilaktiki, Yekaterinburg: HIV in five episodes.

This is a local HIV prevention campaign from Russia. Most campaigns in Russia are done on a federal level and it is very uncommon to do such things in city like Yekaterinburg, the forth largest city in the country.
I think it is smart to do it this way, it brings the problem nearby and makes it readily identifiable and familiar. Which is enhanced by the lack of violent images in this campaign. And get it on the dining table literally.

The main message is that HIV is a thing which harms all groups in society, no matter age or wealth.

Agency Big Bag Films created a mini serie in five parts in which the characters suddenly find themselves dealing with HIV. The key part of the serie is the final interactive episode. The audience could choose the keep-quiet or the speak-out option.
The result was an increase of 24% HIV tests.

Below the case study from the agency. All episodes after the break.



Advertiser:
Gorodskoi Center Meditsinskoi Profilaktiki, Yekaterinburg
Agency:
Big Bag Films, Yekaterinburg, Russia

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A baby in a bottle to tell us about FASD

Posted by Marc van Gurp | 11-09-2014 20:21 | Category: Drugs, Health

image

When Fabrica makes something then it is always spectacular. Fabrica, created by Benetton in 1994, is a communications research centre. Their latest work was launched all over the world at 9:09 am on September 9, the International FASD Awareness Day.

FASD is Fetal Alcohol Spectrum Disorders, it is the range of harm to an unborn baby due to drinking during pregnancy. Alcohol can hurt the baby’s brain, heart, eyes, and other organs. Children with FASD can have a hard time learning, controlling how they act, and making friends. Drinking alcohol during pregnancy can cause lifelong harm to the unborn child.

The campaign Too Young To Drink is a call to be 100% alcohol-free during pregnancy.



Agency:
Fabrica

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