This is a new campaign from the French Action contre la Faim (ACF - Action against Hunger). It is for the devastating situation in the Sahel again.
Over 15 million people are food insecure and nearly 3 million children are threatened by acute malnutrition.
To make the people of France aware of the situation ACF use the tagline “Objects in mirror are closer than they appear”.
And for the campaign they use various items like print ads, outdoor ads, web banners, Facebook and a web video. But the two most notable items are the tweet and guerrilla action.
ACF asked to use the hashtag #actionsahel to spread the word. This webpage, with some French celebs, bloggers and media channels, is available for making it more powerful. From the webpage is possible to send a tweet to one or more of the mentioned persons. It looks like this:
“@FredCavazza: 15 millions de personnes en danger de mort au #Sahel. Aidez-les à ne pas sombrer dans l’oubli #actionsahel @ACF_France”
On Saturday May 19 all solidarity tweets reveal on a giant billboard. This panel will be visible on the European Night of Museums, at the Cité des Science in Paris.
Posted by Marc | 12-05-2012 14:26 | Category:
Health
A very successful lip dub viral. On YouTube since May 6 and got already over a million impressions.
It is made by the patients and staff from hemoncology [Wikipedia] floor of the Seattle Children’s Hospital.
It is based on the powerful ‘Stronger’ from Kelly Clarkson:
What doesn’t kill you makes you stronger
stand a little taller
doesn’t mean I’m lonely when I’m alone.
What doesn’t kill you makes a fighter
Footsteps even lighter
Doesn’t mean I’m over cause your gone.
This is a new campaign from Mother’s Night (Moedernacht) which launches on Mother’s Day. The organization is a partnership of a number of European non-profits. Their aim is to create awareness of the unnecessary number of deaths that occur during childbirth in developing countries.
As the agency behind the campaign told me: “Designer Claudy Jongstra was asked to breath new life into the ugly duckling of pregnant women’s fashion: the bellyband”. The result is the ‘MotherBand’, a fashionable bellyband whose name purposely references the strong connection between mothers the world over.
The idea behind the campaign is to create an incentive to spread the message in a viral way. Mother’s Night is giving away the MotherBand to one lucky mother-to-be. Website visitors are ask to send a message with the name of a friend by filling in a form. Easy and smart.
“If even a fraction of fashionable women pick up and pass on the MotherBand to their friends, our organizations will be able to more effectively do what we do best: to put pressure on policymakers to take even more steps to save women’s lives,” says Dionne Veldman, director of RutgersWPF, on behalf of all the participating organizations.
Posted by Marc | 10-05-2012 22:32 | Category:
Health
Campaigning about Autism is one of the most difficult things to do. Autism comes in many variants and it is hard to recognize the signs. The last I wrote about an Autism awareness campaign endorsed this again.
This new campaign from Canada is a much better attempt. And there is a reason for it. It comes from the personal story of Carly Fleischmann, a 17 year old who was diagnosed with severe autism at age 2.
Doctors predicted that she would never intellectually develop beyond the abilities of a small child. Although she made some progress after years of intensive behavioral and communication therapy, Carly remained largely unreachable. Then, at the age of ten, she had a breakthrough.
While working with her devoted therapists Howie and Barb, Carly reached over to their laptop and typed in “HELP TEETH HURT,” much to everyone’s astonishment. This was the beginning of Carly’s journey toward self-realization.
Carly Fleischmann:
“Autism has locked me inside a body I cannot control.”
“Everyone has an inner voice. I found a way to let mine out.”
A few days ago a dedicated campaign website was launched inspired directly by Carly’s writing. That’s one of the things Carly did, writing a book with her father about her life.
On page 362 of the book she describes how the simplest outing, visiting a coffee shop, can quickly becoming overwhelming for those with autism.
It is the scene in the video below. The website shows the same scene in a interactive web video format.
The tragedy of dementia is about memories. The distorted reality of present and past. That is what this impressive interactive audio-visual installation is about. The project, called Remember the Person, is from the British interaction designer David Ingledow.
The idea is to make an environment to raise awareness for, and stop the social stigma that comes from being diagnosed with Dementia. It makes the user think that they should not back away and fear Dementia.
It is based on David’s personal experience. His grandma suffers from Dementia and has been in care for many years now.
Using an Arduino, when the user moves closer to the projection, the photographs from his grandma’s photo albums will be shown. These photos are memories from her point of view and represent her life.
David: “When the user moves quickly, the music becomes a distraction and the pictures change erratically. This is to represent people’s fears and unwillingness to listen to and understand Dementia sufferers. It therefore represents people’s negative stereotypes of Dementia sufferers. When the user moves slowly, they can focus on the timeline of pictures and what is being said in the monologues.”
What this project really makes so interesting is the interactive part.
David: “The user can then use the imagery of the nostalgic photos of my Grandma and the stories in the monologues to create their own unique emotional experience by using their past life experiences to make connections between the sound and visuals.
This focusses the user on remembering the person, where the person could be someone that they construct mentally, making the experience unique and emotionally engaging.”
The video above is the personal experience of David. It is still a prototype. I’m very curious how this technique can be used on a wider scale.
David Clegg from the Trebus Project supplied the audio of the monologues. Their aim is to capture the memories and insights of people with dementia before their words are lost to history.
The Trebus project is something we definitely going to write about in the future.
Michael Stapf lies pale and weak on a hospital bed, .. next to a him dialysis machine. The young man hopes for seven years for a donor kidney, while the daily hemodialysis is his destiny.
With the action at the station of the airport, the foundation “For life” ( “Fürs Leben") wants to make attention to a situation that is every day over 12,000 people in Germany exposed. There are so many patients currently on the waiting list for organ donation - a lot over the years, some in vain. (more after the video)
Toronto’s Hospital for Sick Children (popularly known as SickKids) launched a month-long public engagement campaign today encouraging the community to “Do the Happy” in support of the hospital. SickKids is Canada’s best-known centre for children’s health.
The run-up to May 1st saw 30-second teaser ads for television that deliberately did not mention the hospital.
This time around, the campaign features some pretty entertaining performances of people unable to have a direct conversation with their doctor about sex.
It’s just a shame that the cheesiness of the soundtrack and overall production detract from some nice ideas about making people more comfortable talking about birth control.
An amazingly simple and effective campaign film from Cancer Research UK, supporting their petition to ban branded cigarette packaging in the UK. I love ideas that bypass clever analogies and go straight for demonstration – the unvarnished truth. After seeing this, are you thinking again about the issue?
Okay, maybe I should leave the homophonic headlines to BBDO Toronto. But I was inspired by these dead-simple ads for Ontario’s Ministry of Health.
It’s a good example of out-thinking other ads to get noticed, rather than out-spending or out-designing. Instead, they use a style reminiscent of concept sketch to engage in stark wordplay and give the reader a puzzle to solve. In this case, I think it works. Especially when the tagline ties it all into a “big idea” that can actually save lives.
I also like the campaign because I benefit from the Ministry’s socialized healthcare system, which encourages people to seek preventative medicine at the primary level by not charging user fees.
My only question is if this campaign, like most Ontario government outreach, has a French component. I would love to see how they pulled it off.
Human trafficking – it is the new slave trade, an action many of us thought be extinct after the US Civil War. But it is worse than ever, not least because many of the victims hand themselves over to get out of economic and political peril. They want to…
I recently had the privilege of being invited to speak and participate in the 2012 Design Ethos Conference/Do-ference at Savannah College of Art and Design. The creator of the conference, Scott Boylston, is a longtime friend in the relatively small socially conscious design community and I was delighted that…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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