Featuring Academy Award-winner Susan Sarandon, Nightmare: Malaria is the first iOS and Android game created by Emmy award-winning studio Psyop through a partnership with the Against Malaria Foundation (AMF).
The rich visual storytelling — as expected from Psyop — brings the player into the bloodstream of a young girl infected by malaria. With 18 levels to go, avoiding killer mosquitoes or collecting teddy bears make us aware that one of the most effective means of preventing malaria is sleeping under a mosquito net, something that Against Malaria Foundation has been providing for several years.
It’s the Sinterklaas celebration today in the Netherlands [Wikipedia]. And one of the traditional gifts is his figure made from chocolate.
The Dutch Alzheimer Foundation came with a very special version of this gift.
Unwrapping the gift is the same what alzheimer’s patients experience every day. Unwrapping brings them the easter bunny feeling.
The text on the unwrapped gift: Alzheimer’s patients have to deal with this feeling daily.
Very subtle. And brilliant!
It’s one the best examples of topical advertising. Which can be described as ‘situation relevant’ advertising. React to a major current news event.
It isn’t used very often in social advertising. I’m glad I found this brilliant example. And love to see more from our industry.
The agency or creative behind this idea is unknown. Please contact us if you know more.
I was wondering if there is an evolution in style and message in AIDS campaigning. So I started a Pinterest board with work containing print, outdoor and ambient campaigns. From all over the world.
The question is too complicated to answer. Because the differences between the continents are too big.
In general there are two goals: awareness and fundraising. And the work I was looking for, visually attractive, is mostly awareness.
Within that area all styles are used. Brutal copy, bananas, love games, portraits, typography. Above all there are two things which are used most: the condom and the red ribbon.
However there is a noticeable development. In the early days most campaigns warn us about the dangers of sex and syringes. And you can’t get AIDS from a swimming pool. It’s the typical awareness in it’s early stages.
The target group is mostly gay or addicted.
That evolved into a more general approach. Campaigns targets all sexual active groups. And prevention became the message.
In the last few years the social approach is rising. The human factor. About the fact the people with Aids or HIV around us needs help, love and understanding.
The Pinterest board is getting big but we aren’t even halfway. There is so much explore. It’s like an uncontrollable virus. See it here and tell us which evolution you see.
An AIDS campaign like this wouldn’t have been made 20 years ago. No horrific images. No shocking copy. Even the word AIDS is missing. And the Red Ribbon too.
A lot has changed in a few decades Aids awareness. The text ‘Condom saves live’ can’t even disturb a Catholic. (I have doubts about the correct translation)
Striking for a campaign from Italy.
The ads are from the Italian ASA (Associazione Solidarietà AIDS).
The German Jugend gegen Aids are doing something striking in the battle against Aids. Like every year in the run-up to December 1, World Aids Day.
This year they use a hammer, grinder and welder to destroy a huge metal HIV sign – from 25 November to 1 December 2013.
It’s set up in the middle of Berlin for everyone to see through a live stream. Your share on Twitter or Facebook becomes your hammer or your welder, which are then used to take out a piece of the sign – so you can do your part to destroy HIV.
#Manning is the act of cupping your hand onto a pair of (clothed) balls. A friend’s. A colleague’s. Maybe even a Michael Jackson-esque selfie?
It’s about awkwardness of checking our balls and to show awareness of testicular cancer.
Men are most at risk between the ages of 15 and 35 and doctors recommend that they should be checking their balls monthly. All the procedure involves is for a man to carefully feel their balls after a hot shower to check for any abnormalities.
t’s awkward. But it can save lives.
And the best thing removing awkwardness is to share it on Instagram and other networks.
#Manning is created by two male advertising creatives, as a parody project to the fantastic #Mamming campaign.
And the link with Chelsea Manning is purely coincidental. Or not?
Bedsider is perhaps my favourite birth control cause marketer. They continue to pump out hilarious and sex-positive campaigns that acknowledge the fact that sex can be messy and awkward — but that using birth control doesn’t have to be.
This new campaign, according to AdFreak’s Roo Ciambriello, was done a partnership with the Ad Council and BET Networks to target African-American women ages 18-29. But the scenarios in the PSAs are accessible to all youth and parents alike:
(This first video, my favourite, is Flash-only for now; if you’re on an iThing you can still view the other two PSAs as YouTune links below.)
This new campaign from homeless charity Crossroads by specialist healthcare agency Saatchi & Saatchi Wellness aims to engage New Yorkers to give not because it’s good for homeless people, but for themselves. After all, we all know that supporting charities helps us feel less stressed, more connected, and can ultimately help us live longer, happier lives.
But is that why we do it? In my experience, people are in an altruistic, emotional and often impulsive state when they give. Not a considered, self-interested one. That’s what I think. What do you think?
PS: As an aside, a cynic might say that only a campaign from the US would ask what homeless people can do for you, and not the other way around.
This bizarre ad from the UK’s Electrical Safety Council tries pretty hard to be Monty Python, but falls short. Nonetheless, I give it points for getting a serious public saftey message across using humour to get around people’s defences against “shock” ads:
It’s Mental Health Awareness Week in several countries, so it seemed like the right time to share this series of illustrations by Toby Allen, titled “Real Monsters”: Although it could be misconstrued as literally demonizing people with mental illness, the externalization of the various disorders as evil creatures who prey…
In early October 2013 a boat filled with African migrants sank off of the Italian island of Lampedusa, killing at least 111 people, and more than 200 are still missing. Friday the 4th of October 2013, was declared a day of mourning in Italy. The event has brought much introspection…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.