Onstuimig

When you smoke, your kids smoke.

Posted by Reuben Turner | 4-03-2014 10:09 | Category: Abuse, Health

Love this series of anti-smoking ads from Germany. Simple insight, simply expressed. Tough and true.

image

image

image



Advertiser:
Deutsche Kinderkrebsstiftung
Agency:
Jung von Matt/Elbe, Hamburg, Germany
Source:
Creative Review UK

Read more | 3 x print | Post comment (0)

Save yourself, do the test and #saveyourselfie

Posted by Marc van Gurp | 3-03-2014 22:30 | Category: Health

Stop Darmkanker - Stop Colon Cancer. Freya Van den Bossche. Save yourself with a #saveyourselfie

Surpass the A letter to Brad Pitt campaign seems an impossible task. However, the second campaign of the Belgian Stop Darmkanker (Stop Colon Cancer) appears to be a hit too.

This time agency 10 launches a new version of the selfie, the #saveyourselfie. A self-portrait on the toilet. Because, as is the message, anyone can save his life on his own toilet. Because it is about doing a colon cancer test on time.

The call in the campaign is to make a #saveyourselfie and spread the message on the campaign website and social media channels.

Image above is the #saveyourselfie from politica Freya Van den Bossche. (You know her from this election campaign).

Stop Darmkanker - Stop Colon Cancer. Save yourself with a #saveyourselfie



Advertiser:
Stop Darmkanker (Stop Colon Cancer)
Agency:
10

Read more | 5 x print | 2 x other | Post comment (0)

Parkinson’s. A horror story?

Posted by Reuben Turner | 17-02-2014 16:17 | Category: Design, Health

An intriguing new campaign for Parkinson’s UK. 20 image makers (illustrators, designers), were briefed to produce posters illustrating different facets of the disease. The posters are unbranded, designed to straddle the line between art (OK, ‘content’) and advertising. Some of the best are below, or click through for the wider series.

image

As ever, my questions are – what will this campaign change? Will it be seen by enough people to embed awareness of Parkinson’s disease in the public consciousness? And if so, what will they think, what will they know, what will they DO? There are some beautiful images here. And some obvious or cliched ones, to my mind.

But so what? It’s just empty design if it doesn’t change anything. And my worry is that that’s exactly what will happen.

Do read the associated article for further background on the campaign here.



Advertiser:
Parkinson's UK
Agency:
The Assembly
Source:
Creative Review (UK)

Read more | 5 x print | Post comment (0)

Proud of HIV testing in Singapore

Posted by Marc van Gurp | 11-02-2014 22:30 | Category: Gender issues, Health

Test Loud, Test Proud

All eyes of the world are now focused on Sochi. And it’s not just about sport. Many gay rights organizations experiencing their busiest time. With a flood of campaigns.
As mentioned in this post only one in ten gay men worldwide have access to information about HIV, HIV testing and treatment.
This fact is the basis of a new campaign from Singapore.

Test Loud, Test Proud is launched to raise awareness of HIV and encourage testing amongst the MSM / gay community. This is especially challenging in Singapore because homosexuality is still technically illegal.
The target group is addressed on social reasons to get involved. And to encourage the test is anonymous.

The campaign website contains a number of video portraits of men who have already do a test. Like Hossan Leong, a comedian from Singapore:



Agency:
Iris

Read more | Post comment (1)

Pancreatic Cancer ad causes controversy.

Posted by Reuben Turner | 10-02-2014 22:25 | Category: Health

My grandfather died of pancreatic cancer. It’s not a great way to go. Pancreatic Cancer Action recently launched this controversial ad comparing survival rates to those of other cancers such as those of the breast or testicle. I won’t sit on the fence. I don’t like it. It reminds me of the “I wish my son had cancer” ad that won loads of awards last year. And this “I wish my kids had cancer” book on autism. In other words, wishing you had one form of cancer over another, or cancer instead of another disease, seems to me like the last resort of the desperate. But maybe that’s the point. Maybe these people are desperate. Desperate for attention. Desperate for funds. Desperate for a cure.

Pancreatic Cancer ad causes controversy.

Not surprisingly, the campaign has come under fire from many other cancer charities, as well as members of the public. The charity has launched a follow-up campaign detailing symptoms to look for. They’re posted after the jump. Have a look, they could save your life.



Advertiser:
Pancreatic Cancer Action UK
Agency:
Team Darwin
Source:
Daily Mail (?!)

Read more | 4 x print | Post comment (1)

AIDS Foundation introduces #dutchkiss

Posted by Marc van Gurp | 10-02-2014 11:30 | Category: Gender issues, Health

AIDS Foundation introduces #dutchkiss

Worldwide, only one in ten gay men access to information about HIV, HIV testing and treatment. Their health is threatened by anti-gay laws and stigmatisation while this group has an increased risk.
Therefore, the Dutch Aids Foundation introduces the #dutchkiss in the run-up to Valentine’s Day. The international symbol for tolerance, love and the right to free choice of partners.

Aids Foundation: “This Valentine, let’s fight intolerance with love! If you too believe love is a fundamental right for everyone. And every person may choose who they love.”



Advertiser:
Aids Fonds

Read more | Post comment (0)

How explicit do we have to get to promote better, safer, sex?

Posted by Tom Megginson | 7-02-2014 21:51 | Category: Health

How explicit do we have to get to promote better, safer, sex

You may want to put on your headphones, and watch your back, if you plan to watch this at work:

Just released by the International HIV/AIDS Alliance, this video is the latest in a series of attempts to make the safer sex message as sex-positive as possible.

According to The Independent:

The 60-second television spot, which has been described as one of the most provocative ads to be screened on British television, has already started tongues wagging amongst industry experts, and looks set to get pulses racing as well when it’s broadcast at 11.45pm and 12.05am on Friday night - the only terrestrial showing it will receive.



Advertiser:
International HIV/AIDS Alliance
Agency:
Bluefrog, London
Source:
The Independent

Read more | 1 x video | Post comment (0)

The right to childhood should be untouchable, but is still a taboo

Posted by Marc van Gurp | 3-02-2014 20:30 | Category: Abuse, Design, Environment, Health, Religion, Violence, Peace & Conflicts

Erik Ravelo: Los Intocables. The right to childhood should be untouchable.

There are still taboos. What recently was again the case with the project of the Cuban artist Erik Ravelo.
Ravelo is known for his his work at Fabrica and as the man behind the United Colors of Benetton’s UnHate campaign

The project called “Los Intocables” received much applause. But a lot of criticism also. So much that it was banned on Facebook.
And the discussion is still going on YouTube.
These images may not be published is often heard. Because it is shocking is the argument.

“Los Intocables” (“The Untouchables”) is a human installation about the right to childhood that should be protected as Erik Ravelo writes on his website.
It includes seven parts each showing an adult and a crucified child. Each part tells a different story about the loss of innocence with references like war, religion, child abuse and fast food.

It is like a mirror. Like all good art. And that mirror shows us sometimes very unpleasant truths. Therefore, it is not taboo because it is indecent. It is because it makes us scared how we deal with children.
It is not easy when you are attacked by your behavior as an adult.

With the help of lawyers the Facebook ban is canceled recently.




Read more | 1 x video | 7 x other | Post comment (0)

Australian anti-smoking activists revive 35-year-old shock concept

Posted by Tom Megginson | 3-02-2014 17:06 | Category: Health

Cancer Council of Western Australia. Australian anti-smoking activists revive 35-year-old shock concept

The ‘70s and ‘80s were a golden age of shock PSAs. For those of us who grew up with ads showing innocent schoolgirls getting creamed by dangerous drivers, or drugged brains being fried like eggs, it could be a scarring experience. It certainly got our attention, but did it do anything else?

The Cancer Council of Western Australia is betting that a PSA approach that the New South Wales Cancer Institute tried in 1979 will. It uses two sponges as a stand-in for a smoker’s lungs to show how much crap accumulates there in a year.

Prepare to be grossed out:



Advertiser:
Cancer Council of Western Australia
Source:
The West Australian

Read more | 1 x video | Post comment (0)

Thank peanuts! - Danke den Erdnüssen!

Posted by Tatjana Vukic | 25-01-2014 18:00 | Category: Health, Poverty, Developing World

In slang “It’s peanuts to me.” always meant that “It’s not important,” but this campaign made by german agency Jung von Matt for UNICEF tells us that a small peanut can do very much against hunger in the world.
Small, silvery packets of peanut paste have revolutionized the treatment of life-threatening malnourished children. The patented product is a success story and UNICEF is the main supplier of the highly effective feed supplement packed with important nutrients for emaciated girls and boys worldwide. (More after the image)

image



Advertiser:
UNICEF Deutschland
Agency:
Jung von Matt / Spree

Read more | Post comment (0)




Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.











From the archive: This cancer-fighting warrior wears a pink tutu

This cancer-fighting warrior wears a pink tutu

Read more


image of a graduation cap

Recent in Academy


Is this eating disorder ad too sexy?

It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin. When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse…
Read more

Book review: Hidden Persuasion

33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio.  We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first question. And we often judge a campaign based on professional principles…
Read more




Osocio on Twitter



Osocio on Pinterest



Search the non-profit web

Search through Osocio selected websites about social advertising, marketing, fundraising, ngo's and other on topic resources.

News aggregated from our favourite blogs



About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)