Onstuimig

A Font to Fight a Flood

Posted by Marc | 19-12-2011 23:13 | Category: Design, Fundraising, Homelessness

Font Fights Flood Project

A nice idea from Bangkok for typography and illustration lovers. The Thai Red Cross launched the Font Fights Flood (FFF) Project, a charity project to help relief Thai flood victims.
Each letter in the alphabet of Font Fights Flood represents real incidents that occurred during Thai Flood 2011.
Not very useful as a font, it’s a collection of illustrations. But still a nice idea to raise funds.

The project was done together with BBDO Bangkok.
Download and donate here: www.fontfightsflood.com or www.facebook.com/fontfightsflood.

Font Fights Flood Project



Agency:
BBDO, Bangkok, Thailand
Source:
Ads of the World

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Cause Music = Cause Marketing?

Posted by Marc | 15-11-2011 23:08 | Category: Homelessness, Human rights, Women's Issues

Making social consciousness music isn’t the thing to do to become a famous rock star these days. Sarah Fimm does with these two music videos. She produced two music videos intended to raise awareness for two causes that are very near and dear to her heart.

The video above, Everything Becomes Whole, was inspired by real-life stories of human trafficking.

The video for “Everything Becomes Whole” is a visual exploration of one of the many forms of modern day slavery as a relationship turns from loving to abusive. It highlights the psychological dynamics and events that transpire between a victim and the procurer. The female character is objectified and treated by the procurer, as nothing more than a cluster of body parts, which leads to the male character’s transformation giving him feelings of grandeur and omnipotence.

To foster involvement in breaking the cycle of violence, Sarah has partnered with the International Justice Mission and the National Coalition Against Domestic Violence.

It isn’t the regular stuff we blog about daily. Good cause communication must have a clear message and a solution. ‘Everything Becomes Whole’ is more poetic.
As a commenter on YouTube said: “If the intent of the video has to be explained then the video fails.” Well that’s music.

What do you think? Can music support a good cause?

image




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Lions Club Rap - “Rockin’ the Vest”

Posted by Marc | 10-10-2011 22:10 | Category: Education, Elder Issues, Health, Homelessness, Social aid, Third world

World’s largest community service organization, Lions Clubs International, has an old-fashioned image. That is my perception too. And they are aware of that also.
For breaking that image the came with this campaign two weeks ago.

While there are 46,000 clubs and 1.35 million members the around the world, Lions Clubs International is looking to recruit the next generation of Lions members. Therefore agency Serve Marketing made this rap video for them.
The music video features Lions members, young and old, singing and dancing to custom-written rap lyrics, while doing community service projects such as feeding the hungry, providing eyeglasses and planting trees.
It is an idea done many times before, mostly overacted, rarely good. This video from the Lions Club is ok, acted in the right proportions.

image



Advertiser:
Lions Clubs International
Agency:
Serve Marketing

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Would you do a mobile payment transaction to a panhandler?

Posted by Marc | 1-10-2011 21:20 | Category: Homelessness

Nice spoof from a guy called Mark aka “Madwhite”. He plays a panhandler who accepts Square, Visa, MasterCard or DiscoverCard transactions.
This video is very popular today. The fake panhandler describes here how he came to this idea.
The ”I have no cash” excuse isn’t working anymore.

The question for me is: would you do a mobile payment transaction to a panhandler?

Would you do a mobile payment transaction to a panhandler?



Source:
The Next Web

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@home: Make Mark Visible

Posted by Marc | 28-09-2011 22:50 | Category: Fundraising, Homelessness

Mark Horvath

This was in the air for a couple of weeks and now it finally started. The title is @home, a documentary about Mark Horvath, the man behind invisiblepeople.tv. We posted about him and his projects before. It is one of the best things we ever blogged about. It is about passion in a ADHD kind of way. It is about the devastating situation of homeless people in the USA.

The Kindling Group, a non-profit, documentary film production company, is making the documentary but they need money. That’s why they started a fundraising campaign with Kickstarter.
And you want to help. I’m sure.

@home tells the remarkable story of one man’s fierce commitment to make the homeless visible. Mark Horvath has experienced the highs and lows of American society— from a successful career in television to barely surviving, homeless and addicted, on Hollywood Blvd. Today, Mark is devoted to his nonprofit, InvisiblePeople.tv that uses social media to raise awareness and smash stereotypes of homelessness. With Mark as our guide, we travel across this country, in the storm drains under Las Vegas, the weekly motels housing families, tent cities and everywhere in between to meet America’s homeless. As we learn from Mark what needs to change, we ask ourselves, “Can this happen?” Can homelessness be ended?

Related posts about Mark:
- We will be seen, we are visible
- $50,000 for Invisible People TV
- Homeless awareness vlog: Invisible people

Read also this story from Mark at change.org: My First Night Homeless.




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Courage in action - Mut zu Taten

Posted by Tatjana Vukic | 30-08-2011 22:02 | Category: Health, Homelessness, Human rights, Poverty, Third world, War & conflicts

"No big said eyes, no laughing or crying children. No drawn faces of hunger...” I read it in the german magazine “Werben & Verkaufen”.
There is a lot of courage to advertise in this way. But only because it is different, it catches my eye. I would almost call it Art. And advertising .
The one does not exclude the other.



Advertiser:
MISEREOR
Agency:
Kolle Rebbe
Source:
Werben & Verkaufen

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Give a Shit

Posted by Marc | 9-08-2011 22:55 | Category: Abuse, Activism, Animal rights, Discrimination, Drugs, Environment, Health, Homelessness, Human rights, Media, Poverty, Third world, Violence

Give a Shit

“Give-a-Shit.org is not like all those other charities. We’re not asking you to give us money. We’re asking you to Give a Shit. Now, don’t be packaging it up and mailing it to us or anything, just pick a cause, and show us what you Give a Shit about”

Nice new idea and yes I have my best thoughts mostly on the toilet too.

We are determined to harness the power of mass consciousness.
But in our frenetic, fast-paced existence when do folk have the time to really care about the problems of the world?
Well, everyone has those moments of God-given contemplation while on the toilet.
The perfect time for people to give a shit is while having a shit.
That’s how the “Give a Shit” movement was formed.
And that’s how caring became sharing as people shared their shit.

A special video featuring Nikki Reed from Twilight:





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The drop of water that saves lives

Posted by Marc | 8-08-2011 22:05 | Category: Health, Homelessness, Poverty

Another unusual and remarkable video from artist Em Cooper. I discovered some of her work just a few days ago and I think it is awesome.
See Is it Love?, the previous post with work from Em including her animation showreel.

This video is a campaign for Parabottle. The organisation was launched in response to the devastating Haiti earthquake in 2010.
Founder Nick Sprague realised a new emergency aid initiative that was needed to overcome the complex and time-sensitive task of providing emergency aid after a disaster.

A Parabottle is a personal emergency survival pod containing safe drinking water, food a foil blanket and matches. It is lightweight and fitted with an individual parachute.

Parabottle: The drop of water that saves lives



Advertiser:
Parabottle

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Help Japan get Back in Shape

Posted by Marc | 29-07-2011 22:32 | Category: Design, Environment, Health, Homelessness

Help Japan get Back in Shape

We didn’t a few posts with a lot of artwork earlier this year about the earthquake in Japan. And I have still more artwork in my mailbox.
To be honest Japan wasn’t in my mind very often the recently.

I’m glad Simon from DETUSCH&LUBA send my this recent work.
Is is about that first aid after a disaster isn’t the final station for help. It is the beginning.

“The world watched in shock when a 9.0 magnitude earthquake and a tsunami hit the northeast coast of Japan.
More than four months later, a least 9000 are still missing and relief groups are straining to provide assistance.
Millions of people are without water, power, heat and transportation. Japan still needs your help.”

The poster was exhibited at this year’s Act Responsible Expo at Cannes Lions.

Many more artwork about the Japan disaster:
- Act Responsible: Great creative in support of Japan
- Rene Wanner’s Poster Page / Posters about the earthquake in Japan

Related Japan disaster posts at Osocio:
- JapanSaver
- Help Japan with W+K
- Help Japan II
- Help Japan III



Advertiser:
The Japanese Red Cross Society
Agency:
DETUSCH&LUBA, Copenhagen, Denmark

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Shelter Scotland engage digitally with supporters through Foursquare

Posted by Marc | 18-07-2011 22:17 | Category: Fundraising, Homelessness

I’m a Foursquare user myself. Mostly for fun, exploring what my online friends are doing. Sometimes for getting a bargain when checking in or becoming a mayor.

Shelter Scotland, the housing and homelessness charity, is one of the first charities who use this location-based social networking site.

The idea is simple: Smart-phone users in Edinburgh will be the first to test-drive the network which allows visitors to Shelter Scotland shops across the capital to ‘check in’ their location while checking out the merchandise and earn special discounts, and win prizes.
Visitors to the charity’s eight Edinburgh shops will have exclusive access via Foursquare to make lists of their favourite places, write reviews, take photographs of items and share them with friends. In return Shelter Scotland is teaming up with Foursquare to offer free rewards and discount offers to shop visitors, as well as the chance to collect eight limited edition badges by renowned designer Stina Jones.

The campaign is planned to reach Shelter Scotland shops across Scotland in the coming months, with a view to a UK-wide roll out by 2012.
The video was created in-house.
More information at the campaign website.

Shelter Scotland ask the customers to share their stories. This is Fiona’s story:

image



Advertiser:
Shelter Scotland
Source:
Ross McCulloch

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