This virtual reality campaign is made for Pathways to Housing (USA). The organisation was founded by Dr. Sam Tsemberis in 1992, and is widely credited as being the originator of the Housing First model of addressing homelessness among people with psychiatric disabilities.
The video was shot in New York City. Pedestrians encounter a life-size digital projection of a homeless man, shivering as he sleeps on the street. When passing by a message pops up, asking people to move the virtual person via text message. When they do, another video activate projecting a door on the wall as it is a new home for the man. The person who sent the text message receives a message back asking if they would like to make a $5 donation that would be added to their cellphone bill.
Vending machines in subways usually offer you nothing else but crap. During February the 3 million daily passengers of the São Paulo subway were offered something good for a change. On one row of different vending machines in the city pictures of children holding cards of $ 1.00, $ 2.00 and $ 5.00 were placed. The main title explains: “With your help we can get these children of the streets”.
The campaign is developed by Giovanni+DraftFcb in partnership with 24x7 Cultural to raise funds for Fundação Abrinq; a nonprofit institution that aims at raising awareness about issues related to the rights of children and adolescents, promoting human rights and citizenship.
I like this campaign because the vending machines not only turn out to be great selling points for ‘Good’, resulting in donations, but the location of the vending machines play an important part in the story being told. Guerilla marketing is not always used in the right way. Giovanni+DraftFcb, however, did a great job picking the right medium and using this perfect for this campaign.
Five outdoor posters that show the homeless sellers of Z magazine, photographed and spread at their daily selling points.
Z is a well known streetmagazine in Amsterdam that helps homeless people to help themselves. It is made, distributed and sold by the homeless. They generate some income and remain socially linked by selling it on the streets. A proven concept, that needs an extra impuls every now and then.
One video and three print ads from the People of The United Methodist Church.
The campaign directed those inside and outside the church to 10thousanddoors.org to find out how to help after the Haitian earthquake, in any way they could. The point of the posters was simply to convey that faith + action = hope.
“Of all the things earthquakes can destroy, the human spirit is not one of them.
Find out how to to help the people of Haiti at 10thousanddoors.org."
Campaign for The Healing Place, a nonprofit organization in Raleigh USA. Their mission is to help rehabilitate homeless people with substance abuse issues. While most organizations focus on keeping people off the street, The Healing Place seeks to give people new skills and confidence that they can use to reignite their lives as functioning, and working, members of society.
It is already ten days ago that Haiti collapsed due to a devastating eartquake.
It was a month ago that an aid worker from orphanage in Haiti said that the country need a disaster to get attention from the rest of the world. Of course it was meant ironically. The country was already mentally weary and anxious.
Now it is the time for fundraising and I hope not only for first aid but also for reconstruction.
For this post I collected some fundraising PSA’s. Feel free to give tips in the comments or via Twitter about more campaigns.
The PSA above is from the Netherlands. Agency N=5.
“For many people in Barcelona this is their home. Give Barcelona a roof.”
Three gorgeous ads for the Arrels Fundació, the Spanish organization for helping the homeless.
Gorgeous yes. Original? No.
In advertising almost everything is already done but this campaign is stolen. Remember the 2006 campaign from Samu Social de Paris? (Blogpost in Dutch)
What if there’s a bunch of people who never receive a New Years card. And what if it is exactly them who send you the best wishes. Wouldn’t that be great? Wouldn’t that make you think?
That’s why social brand activation company Made by Society started the Wish-project: an online video project to create awareness for the homeless.
Goal is to receive as many wishes for the homeless as possible so the project can hand over them to the people of the Z Foundation.
The Z Foundation publish Z Magazine, the street paper of Amsterdam. The aim is to help the homeless help themselves. Z magazine has been published since 1995. It appears bi-weekly in Amsterdam and environment.
Poster for the Stichting Kinderhulp Bodhgaya (Children’s Foundation Bodhgaya) made from paper leftovers and scrap. Bodhgaya aims to help homeless Dalit (low caste or untouchables) children in Bihar, India and offers them education, medical care and a place to live. The heading in the back says: Mindere Goden bestaan niet / Lesser Gods don’t Exist.
Copy: Children’s Foundation Bodhgaya provides free housing for orphans and abandoned children; offering a home again, medical care, education and vocational training. Contribute to their future!
Land’s End is sponsoring this year the Big Boston Warm-Up, an effort to make the season warmer for the homeless people in the Boston area. Collecting one coat at a time (donated at Sears), but also setting up a beautiful website, developed by Firstborn.
The infographic rich website also informs about the installation at Boylston Plaza with 738 figures waiting for a warm red heart, meaning that 10 people have donated coats for each figure.
Finally, do check the also special and personalized video after the jump.
“This is my door. I love it because when it’s shut no one else can get in.”
This is a new DRTV ad for young homelessness charity Centrepoint (UK). It was shot entirely on a mobile phone, on the tiniest of budgets, in one of the actual rooms that they offer to homeless young people.
Centrepoint works directly with young people in Greater London, and in the North East of England. In 2006-07, at least 75,000 young people experienced homelessness in the UK. Centrepoint works and campaigns to give homeless young people a future by supporting them directly, and by influencing practice, policy and provision.
The mentioned url in the ad points viewers to a dedicated site where they can donate directly: centrepointroom.org.uk.
New campaign from Israel for JAR (Jewish Assistance & Relief Fund). The text published on trash cans aims to confrontate trespassers with the harsh reality that homeless people experience everyday searching for something to eat.
Great use of the media in this ad from the Canadian Red Cross. Smart typography and the fold visualizing last weeks disasters in Asia.
“After waves of disaster hit Asia Pacific this week, we’re on the ground providing aid, support and hope.”
Motivated by a desire to make a difference, Surry Hills based agencies Host, The Glue Society and One Green Bean have created a new, multimedia advertising campaign entitled 32,000 To Go on behalf of The Salvation Army’s Oasis Youth Support Network.
The campaign is aimed at raising the profile and understanding of youth homelessness in Australia and encouraging people to get involved in helping Oasis tackle this issue.
Supporting the campaign with donated media and editorial support is News Ltd, dmg radio networks and a number of online media partners.
The multimedia campaign launches with press and radio activity.
The documentary film “Art from the Streets,” which chronicles a year in the lives of artists involved in Austin’s Art (USA) from the Streets program, was awarded the judges prize at the inaugural Lights. Camera. Help. film festival.
The film, directed by Austin’s Layton Blaylock, was selected from a group of 20 finalists submitted from around the country. The winner was announced at the wrap party, Sunday, Aug. 2, after two days of screenings.
The film follows the lives of five homeless people, chronicling how they benefit from the Art from the Streets program. The all-volunteer program was established in 1991 to provide a safe and nurturing environment for homeless people to produce art. Biweekly art classes culminate in an annual 2-day show to help the artists sell their work.
Local businesses in Portland, Maine USA, helped the Salvation Army Northern New England Division launch an ad campaign that cost absolutely nothing. A big expensive campaign could have gotten their name out there. But at what cost?
Local ad agency The VIA Group helped with a pro bono grassroots ad campaign designed to boost awareness and donations during a typically slow time of year for the charitable organization. Roughly 50 area businesses donated space including the Portland Pie Co., which will have ads stamped on the underside of its pizza boxes, and Novare Res, where messages will be painted on the bar’s mirrors.
More examples from the campaign at the micro site.
Update: Check out an inside view of the creation of VIA’s “This Campaign Cost Nothing” for Salvation Army
To raise awareness for the Weingart Homeless Center, agency David & Goliath from Los Angeles took a non traditional approach that made people imagine themselves homeless if only for a moment. They photographed a dozen of the 70.000 people living on the streets of Los Angeles. They gave each of them a blank cardboard sign and had them write the same message: Before you turn away, put yourself in my place. Followed by the URL, weingart.org. Then they took those images, blew them up life-size, removed their faces and made them into photo-realistic cardboard cutouts. They placed the cutouts in upscale shopping centers in Bevery Hills and Santa Monica. Soon the homeless could not be ignored. This project not only raised awareness, but it ultimately raised funds according to David & Goliath.
Shelter, the British housing and homelessness charity, launched a new advertising campaign to highlight the depth of Britain’s housing crisis.
The organisation launched the campaign on February 9 with a television commercial, posters and a microsite
Adam Sampson, chief executive of Shelter, said: “With more than 1.9 million households on council housing waiting lists in the UK, we can no longer stand back and watch our housing market collapse. Our new ‘House of Cards’ campaign aims to not only wake people up to the fact we are in the midst of a huge housing crisis in the UK, but also remind people that Shelter is here to help anyone at risk of losing their home.”.
Gossip Girl superstar Chace Crawford ask you to take off your jeans in this campaign named Teens for Jeans.
Teens for Jeans is a national campaign from the USA, launched by apparel retailer Aéropostale and Do Something, empowering you to collect jeans for homeless teens.
Any pair of worn jeans givin to a Aéropostale store between January 26th and February 22nd will be donated to a local homeless shelter or charity. And they give an additional 25% off on the next pair of new jeans. Last year they collected over 125,000 pairs.
Great campaign from the French Fondation Abbé Pierre (Wikipedia) which was launched last november.
The campaign is meant to raise awareness among the general public and the government of the bad housing crisis in France.
To bluntly show that thousands of people in France have as little space to live as a car in the street, posters of real-size 7 m2 (the size of a parking space) apartment were stuck near symbolic sites in Paris (The National Assembly, The Senate, The Court Hall, The City Hall and The Paris Stock Exchange).
The billboards shows the space of a real-size 12 m2 apartment.
12 m2 pour une affiche, c’est normal, mais pour une famille? Agissons.
12 m2 is right for a billboard, But for a family? Let’s take action.
(thanks ipub)
There are many homeless people in Düsseldorf. And many people who don’t notice them. The mission of this video made for fiftyfifty, the street magazine from Düsseldorf Germany, is to sensitise the public and incite them to buy the homeless magazine fiftyfifty.
The homeless often feel like the people look right trough them. Agency Euro RSCG visualise just that with a spectacular promotion in the Christmas season.
Hi! We are Judith and Gertjan, a Dutch couple with an open heart and mind for the people of South Asia. In 2010 we will move with our two kids towards South Asia to work as volunteers. Judith is a nurse with a medical management qualification and will be involved in a medical training program. Gertjan is an entrepeneur and will start an education program and an IT business. Our Christian faith is an important motive for us in doing this kind of work.
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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To raise awareness for the 
The Shrine Down the Hall
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Hi! We are Judith and Gertjan, a Dutch couple with an open heart and mind for the people of South Asia. In 2010 we will move with our two kids towards South Asia to work as volunteers. Judith is a nurse with a medical management qualification and will be involved in a medical training program. Gertjan is an entrepeneur and will start an education program and an IT business. Our Christian faith is an important motive for us in doing this kind of work.
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