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Learn to code to escape homelessness

Posted by Marc van Gurp | 2-08-2014 21:45 | Category: Education, Homelessness

Covenant House: Learn to code to escape homelessness.

Canada’s largest homeless youth agency Covenant House was in need of a poster to let youth know about a free course they could take to learn to code. The idea was to relate to their situation and present a way out using the very language of coding. Social marketer Deborah Caprara wants to breaks through the usual workshop flyers and job notices up on the walls of Covenant House and made this design.

Deborah: “It is important to learn a skill that will lead to getting off the streets and out of the hopelessness, and into a sustainable career and a brighter future.”

The pilot program is an initiative of Global Knowledge Canada and other corporate partners for Covenant House.




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Why are houses collapsing in Egypt?

Posted by Marc van Gurp | 21-06-2014 21:59 | Category: Government, Homelessness

Why are houses collapsing in Egypt?

EIPR, the Egyptian Initiative for Personal Rights, recently launched an interactive website egyptbuildingcollapses.org which visualises data and analysis gathered over the course of one year, July 2012 to June 2013, documenting 392 residential building collapses which resulted in 192 deaths and 824 families made homeless.

The preliminary findings have shown that in-spite of a battery of laws that regulate, in much detail, construction and building maintenance, the lax enforcement of these laws by government authorities has led to the periodic occurrence of disastrous collapses. These unchecked actions have been responsible for 52% of collapses, in addition to a staggering 90% of deaths and 65% of the families made homeless.

EIPR’s aim is to get both authorities and residents to take these building collapses more seriously, and work towards curbing such social and material loss.

It’s the power of data visualisation which make complex information accessible for many people. The Tactical Technology Collective made the visualisation for EIPR.
EIPR also make a blog with stories about individual accidents.

See the visualisation here.




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New: the Homelessfonts

Posted by Marc van Gurp | 11-06-2014 21:00 | Category: Design, Fundraising, Homelessness

Arrels Fundació: the Homelessfonts

This is quite brilliant idea based on the handwritten cardboards no one reads. The Spanish Arrels foundation, in partnership with the advertising agency The Cyranos McCann, presents Homelessfonts.org, the first website to let you buy fonts created by homeless people.

The idea is that individuals and companies can buy these different fonts through the Homelessfonts.org website and use them in different spheres, such as their social networks and corporate identity, whether for advertising, stationery or packaging, etc.
It makes a design more personal because there is a story behind it. In a way it makes homeless people visible in a unique way. And the handwriting of the homeless will finally be read.

At the website users can also find out about their creators’ stories and see the uses made of them. So far about ten homeless people have taken part in the scheme.



Advertiser:
Arrels Fundació
Agency:
Cyranos McCann

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Would you recognise your family if they were homeless?

Posted by Arbie Baguios | 29-04-2014 23:36 | Category: Homelessness

The New York City Rescue Mission – an organisation that provides support to people in crisis in New York City – has developed an emotive campaign that brings homelessness a little closer to, well, home.

In this compelling video produced by ad agency Silver + Partners and Smuggler for the Make Them Visible campaign, a social experiment tests whether a group of people would recognise their own family who were made to look and seem like homeless on the street.

For everyone that participated, the answer is: no – not even for the man who glanced at his “homeless” wife of 34 years.

The participants are then told what happened; all of them are shocked. “One person didn’t make it into the film because they couldn’t handle the fact that they walked by their family,” says video director Jun Diaz in an interview.

The tearful revelation is followed by the message, “Change how you see the homeless.” I think it’s high time we do – they are someone else’s family, after all.



Advertiser:
New York City Rescue Mission
Agency:
Silver + Partners

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Hen House for Rent. For Students.

Posted by Marc van Gurp | 26-03-2014 10:15 | Category: Homelessness

Gent: Kot te huur. Ghent: Hen House for Rent.

A campaign that is difficult to translate because spoken language is being used.
As the agency explains in English:
“For all the homedogs, lovebirds and tasty hens out there: students in Ghent deserve decent dorms with proper sanitation.”

It is a campaign for students in the city of Ghent, and the university in same city in Belgium. For those who are looking for a student room. Because finding a room is a problem every year.
The campaign is also an indictment against slum landlords. It is launched today.



Advertiser:
City of Ghent
Agency:
What’s in a name

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Don’t Let Their Stories End on The Streets

Posted by Tatjana Vukic | 18-03-2014 20:38 | Category: Homelessness

This is the proof that the street art can do good! The Campaign for Depaul UK made by Publicis, London breaks the thin line between good Advertising and Art. The street Artvertising, a graffiti-inspired campaign dedicated to helping the homeless, brings the message with true stories right to the street, right to the people.. Very powerful! (more after the pic)

image



Advertiser:
Depaul UK
Agency:
Publicis
Source:
Advertolog

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Struggling Single Moms Take Over Celebrity News

Posted by Marc van Gurp | 16-01-2014 17:00 | Category: Fundraising, Homelessness, Poverty, Women's Issues

As a society we’re completely obsessed with celebrity culture, meanwhile, some single mothers struggle every day just to provide the basics for their children.
To raise awareness and support for WoodGreen Community Services’ “Homeward Bound” program, DDB Canada Toronto has launched a provocative campaign that prompts people to care about those living in poverty as much as they care about celebrities.

The program helps homeless or inadequately-housed single mothers earn a tuition-paid college diploma, start a career and achieve economic self-sufficiency.

Denise Rossetto, executive creative director at DDB Canada: “Our creative is a parody of popular celebrity media culture, but instead of celebrity-focused stories, it features hard-hitting headlines about struggling single mothers and the real hardships they face each day.  Learning about celebrities is fun, but we want people to recognize that there are many others who are in greater need of our attention and support.”

image



Advertiser:
WoodGreen Community Services
Agency:
DDB Canada

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Homeless captured with ‘other’ problems

Posted by Marc van Gurp | 6-01-2014 21:20 | Category: Homelessness

First World Problems Homeless

We’ve had enough debate on the term ‘First World Problems’. I will not do it again.
It is the title of this photo series from Evoke, a Dutch creative collective.

They did a photoshoot together with local homeless people, capturing them in situations that will hopefully evoke some thought.

More photo’s here.



Agency:
Evoke

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Amazing Posters: A Home For Everyone

Posted by Marc van Gurp | 12-12-2013 20:35 | Category: Design, Homelessness

A Home For Everyone

The quality of the work submitted for the poster for tomorrow project is getting better and better. The most recent project A Home for Everyone is stunning.
The goal of the poster for tomorrow project is to make posters to stimulate debate on issues that affect us all.

A Home for Everyone is the 5th annual project. It’s about the universal right to housing.

From all entries, I chose five.
See all entries including the ten best here. You’ll love it.

Above: “Le plus grand hôtel de Paris” from Rousseau Fabien, France.




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The Christmas campaign about people who have been out of luck

Posted by Marc van Gurp | 6-12-2013 21:40 | Category: Abuse, Fundraising, Homelessness, Poverty

Heilsarmee Schweiz - For people who have been out of luck - Für Menschen, die vom Glück verlassen warden - Christmas campaign

This is the well-known Christmas campaign from the Swiss Salvation Army. It’s already the third year of the campaign.
The main difference with previous years is that the fundraising campaign now includes a TV spot.

For people who have been out of luck (Für Menschen, die vom Glück verlassen wurden) shows the two sides a face. A happy and an unhappy side.

The spot is made without a single cut and shows the gradual decline of a successful person. The Salvation Army is always there, whatever the side of the face looks like.



Advertiser:
Heilsarmee Schweiz
Agency:
Spinas Civil Voices

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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