As a society we’re completely obsessed with celebrity culture, meanwhile, some single mothers struggle every day just to provide the basics for their children.
To raise awareness and support for WoodGreen Community Services’ “Homeward Bound” program, DDB Canada Toronto has launched a provocative campaign that prompts people to care about those living in poverty as much as they care about celebrities.
The program helps homeless or inadequately-housed single mothers earn a tuition-paid college diploma, start a career and achieve economic self-sufficiency.
Denise Rossetto, executive creative director at DDB Canada: “Our creative is a parody of popular celebrity media culture, but instead of celebrity-focused stories, it features hard-hitting headlines about struggling single mothers and the real hardships they face each day. Learning about celebrities is fun, but we want people to recognize that there are many others who are in greater need of our attention and support.”
The quality of the work submitted for the poster for tomorrow project is getting better and better. The most recent project A Home for Everyone is stunning.
The goal of the poster for tomorrow project is to make posters to stimulate debate on issues that affect us all.
This is the well-known Christmas campaign from the Swiss Salvation Army. It’s already the third year of the campaign.
The main difference with previous years is that the fundraising campaign now includes a TV spot.
For people who have been out of luck (Für Menschen, die vom Glück verlassen wurden) shows the two sides a face. A happy and an unhappy side.
The spot is made without a single cut and shows the gradual decline of a successful person. The Salvation Army is always there, whatever the side of the face looks like.
This new campaign from homeless charity Crossroads by specialist healthcare agency Saatchi & Saatchi Wellness aims to engage New Yorkers to give not because it’s good for homeless people, but for themselves. After all, we all know that supporting charities helps us feel less stressed, more connected, and can ultimately help us live longer, happier lives.
But is that why we do it? In my experience, people are in an altruistic, emotional and often impulsive state when they give. Not a considered, self-interested one. That’s what I think. What do you think?
PS: As an aside, a cynic might say that only a campaign from the US would ask what homeless people can do for you, and not the other way around.
Nice campaign from the Salvation Army in Canada. They wants to let Canadians know that no one should have to live on the streets. For that they use house numbers with their tagline: “No one should have to call the streets home. Give hope to the homeless.”
They did this by placing typical neighborhood home address signs in a variety of public places where people normally eat, talk, read, relax, wait for the bus, or just hang out.
Matt Litzinger, Co-Chief Creative Officer from Cossette, the agency behind the campaign: “The problem with homelessness is that it’s often easy to ignore. We wanted to jolt the public by putting messages in places – and in a manner – that would surprise them. Then we continue to turn that communications experience on its head by telling our audience that these same locations are also places that street people call home.”
Thanksgiving is a natural opportunity for turkey-related charitable campaigns, and here’s the latest project to gobble-up Twitter’s attention: Toronto’s Good Shepherd Ministries & creative agency BlackJet Inc. have launched the #HomelessTurkey campaign to coincide with Canadian Thanksgiving (October 14) .
Every use of the #HomelessTurkey hashtag on Twitter from October 9 to 11th will prompt a seed-dispenser to release tasty chow to three turkeys at a farm in South-Central Ontario. The trough is controlled by a USB relay searching Twitter for instances of the hashtag.
Don’t worry – These turkeys are not being fattened up for feasting, they’ve been spared from Thanksgiving slaughter. You can watch the turkeys chow down on the livestream here: www.homelessturkey.com
For every 1000 tweets of #HomelessTurkey, 10 turkeys will be donated by an anonymous sponsor to help Good Shepherd feed over 1500 guests for Thanksgiving dinner.
A pop-up video display at Queen & Soho St. in Toronto helps promote the hashtag, with a street team from the Ministry on hand for public outreach. There’s also some cute tweet support happening from @GoodshepherdTO:
Smart to use the rising star amongst smartphone apps in this campaign from the Chilean Fundación gente de la Calle (People of the streets Foundation). It’s the harsh view with InstaWeather, the app which combines Instagram with current weather conditions.
The tagline therefore is a bit confusing. ‘Reality has no filters’ refers to the famous Instagram color filter. Which makes real life looks like paradise. But the weather notation is real. More real when you are homeless.
The main objective of this campaign is to generate awareness for new members, volunteers and donations from both individuals and companies.
Every three hours in Wisconsin, a child enters into the foster system because of domestic abuse, neglect or alcohol and drugs in the home.
That’s what this new campaign from Serve Marketing is about. They has partnered with the Coalition for Children, Youth and Families to bring attention to the need of foster care families in Wisconsin.
They worked with foster parents, foster children, college students and the surrounding communities to create the “Shelter From the Storm” campaign.
A follow-up to last year’s Silver Anvil nominated “Turn A Life Around” handstand campaign, umbrella flashmobs across the state will occur throughout the month of May (Foster Care Awareness month). These bright yellow umbrellas symbolize the safe haven that a foster family can provide to a child in need.
Gary Mueller from Serve Marketing: “These kids’ lives are like being caught in a virtual storm every day. That’s why we chose to use iconic yellow umbrellas as the metaphor for foster parenting and what it means to these children. That when you become a foster parent, you’re literally giving kids shelter from the storm.”
Billboards and a televised PSA direct viewers to FosterParentsRock.org, where information about becoming a foster parent is available.
This case study is about a campaign done in German cinemas by homeless charity fiftyfifty. They let people experience how homeless people feel in winter - live at the movies.
Music by Daniel Mustard perfoming ‘Creep’.
It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin. When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse…
33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio. We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first question. And we often judge a campaign based on professional principles…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.