This is the well-known Christmas campaign from the Swiss Salvation Army. It’s already the third year of the campaign.
The main difference with previous years is that the fundraising campaign now includes a TV spot.
For people who have been out of luck (Für Menschen, die vom Glück verlassen wurden) shows the two sides a face. A happy and an unhappy side.
The spot is made without a single cut and shows the gradual decline of a successful person. The Salvation Army is always there, whatever the side of the face looks like.
This new campaign from homeless charity Crossroads by specialist healthcare agency Saatchi & Saatchi Wellness aims to engage New Yorkers to give not because it’s good for homeless people, but for themselves. After all, we all know that supporting charities helps us feel less stressed, more connected, and can ultimately help us live longer, happier lives.
But is that why we do it? In my experience, people are in an altruistic, emotional and often impulsive state when they give. Not a considered, self-interested one. That’s what I think. What do you think?
PS: As an aside, a cynic might say that only a campaign from the US would ask what homeless people can do for you, and not the other way around.
Nice campaign from the Salvation Army in Canada. They wants to let Canadians know that no one should have to live on the streets. For that they use house numbers with their tagline: “No one should have to call the streets home. Give hope to the homeless.”
They did this by placing typical neighborhood home address signs in a variety of public places where people normally eat, talk, read, relax, wait for the bus, or just hang out.
Matt Litzinger, Co-Chief Creative Officer from Cossette, the agency behind the campaign: “The problem with homelessness is that it’s often easy to ignore. We wanted to jolt the public by putting messages in places – and in a manner – that would surprise them. Then we continue to turn that communications experience on its head by telling our audience that these same locations are also places that street people call home.”
Thanksgiving is a natural opportunity for turkey-related charitable campaigns, and here’s the latest project to gobble-up Twitter’s attention: Toronto’s Good Shepherd Ministries & creative agency BlackJet Inc. have launched the #HomelessTurkey campaign to coincide with Canadian Thanksgiving (October 14) .
Every use of the #HomelessTurkey hashtag on Twitter from October 9 to 11th will prompt a seed-dispenser to release tasty chow to three turkeys at a farm in South-Central Ontario. The trough is controlled by a USB relay searching Twitter for instances of the hashtag.
Don’t worry – These turkeys are not being fattened up for feasting, they’ve been spared from Thanksgiving slaughter. You can watch the turkeys chow down on the livestream here: www.homelessturkey.com
For every 1000 tweets of #HomelessTurkey, 10 turkeys will be donated by an anonymous sponsor to help Good Shepherd feed over 1500 guests for Thanksgiving dinner.
A pop-up video display at Queen & Soho St. in Toronto helps promote the hashtag, with a street team from the Ministry on hand for public outreach. There’s also some cute tweet support happening from @GoodshepherdTO:
Smart to use the rising star amongst smartphone apps in this campaign from the Chilean Fundación gente de la Calle (People of the streets Foundation). It’s the harsh view with InstaWeather, the app which combines Instagram with current weather conditions.
The tagline therefore is a bit confusing. ‘Reality has no filters’ refers to the famous Instagram color filter. Which makes real life looks like paradise. But the weather notation is real. More real when you are homeless.
The main objective of this campaign is to generate awareness for new members, volunteers and donations from both individuals and companies.
Every three hours in Wisconsin, a child enters into the foster system because of domestic abuse, neglect or alcohol and drugs in the home.
That’s what this new campaign from Serve Marketing is about. They has partnered with the Coalition for Children, Youth and Families to bring attention to the need of foster care families in Wisconsin.
They worked with foster parents, foster children, college students and the surrounding communities to create the “Shelter From the Storm” campaign.
A follow-up to last year’s Silver Anvil nominated “Turn A Life Around” handstand campaign, umbrella flashmobs across the state will occur throughout the month of May (Foster Care Awareness month). These bright yellow umbrellas symbolize the safe haven that a foster family can provide to a child in need.
Gary Mueller from Serve Marketing: “These kids’ lives are like being caught in a virtual storm every day. That’s why we chose to use iconic yellow umbrellas as the metaphor for foster parenting and what it means to these children. That when you become a foster parent, you’re literally giving kids shelter from the storm.”
Billboards and a televised PSA direct viewers to FosterParentsRock.org, where information about becoming a foster parent is available.
This case study is about a campaign done in German cinemas by homeless charity fiftyfifty. They let people experience how homeless people feel in winter - live at the movies.
Music by Daniel Mustard perfoming ‘Creep’.
A weather forecast but not what you would expect. Called ‘Days of Hope’, the idea originates from Saatchi & Saatchi Berlin and focuses on the impact the cold January weather has on the many homeless people in Europe. Real people living on the streets are invited to a TV studio to present the weather in place of the regular weather-readers. When presenting the weather, the homeless person will allow the audience to take a closer look at their daily lives and make a request for donations to the charity.
The performance is not very exiting. It’s the surprise effect what make this campaign powerful.
The video below is from Romania and the same idea is also done in Russia. The campaign is being rolled out for Diakonie Frankfurt across Germany within the next few weeks. Switzerland will launch this week with Poland anticipated too.
John Pallant, Saatchi & Saatchi Regional Creative Director EMEA: “This is a very simple, but surprising idea, which we are expecting to get a lot of attention, stimulate conversations around this important issue, and most important of all, increase donations”.
Stephanie Nerlich, President, GREY Canada explained: “While most vending machines are filled with tempting treats like chips, candy and chocolate bars, this machine houses synthetic waste, including moldy foods, rotting fruit and half-eaten snacks, to disrupt everyday notions of choice and availability. The vending machine reminds passersby that although no one chooses to eat garbage, it’s an everyday reality for many Canadians.”
Naturally, the best bit of any temporary placement like this is the highlights video to be shared online! Salvation Army has just shared one that captures students’ reactions to the unexpected items available inside the machine.
Don’t worry, the machine doesn’t actually dispense garbage! Staff and students could only make a donation to the Salvation Army by dropping coins into the slot.
The vending machine was part of a larger “Simple Dreams” campaign aiming to “educate a younger demographic, that typically wouldn’t donate financially to the organization, about Canada’s hunger tragedy.”
A street newspaper in Gothenburg, Sweden, has launched an interesting fundraising campaign. Using a spoof hotel chain site, Faktum (not to be confused with the Ikea cabinets) offers locals the pleasures of sleeping in the urban wasteland where the homeless people live.
The copy is entirely straight-faced. From the screengrab above:
A stay at the Skeppsbron wharf assures you a waterside vista in the heart of the city. The world’s largest maritime museum is close at hand and Gothenburg’s opera house is no more than a short walk along the Göta river – just beyond Casino Cosmopol.
The “rooms” cost 100 Swedish Krona (about $15 USD) per night. You can book them for yourself, or for a friend (who will be notified on Facebook). The money goes towards Faktum’s work to help the socially vulnerable and disenfranchised.
The online campaign is masterfully executed. I’ll just have to assume that since the client is so close to the street people, folks there made sure their beneficiaries were okay with the satirical send-up of their situations.
It’s Mental Health Awareness Week in several countries, so it seemed like the right time to share this series of illustrations by Toby Allen, titled “Real Monsters”: Although it could be misconstrued as literally demonizing people with mental illness, the externalization of the various disorders as evil creatures who prey…
In early October 2013 a boat filled with African migrants sank off of the Italian island of Lampedusa, killing at least 111 people, and more than 200 are still missing. Friday the 4th of October 2013, was declared a day of mourning in Italy. The event has brought much introspection…
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.