Another unusual and remarkable video from artist Em Cooper. I discovered some of her work just a few days ago and I think it is awesome.
See Is it Love?, the previous post with work from Em including her animation showreel.
This video is a campaign for Parabottle. The organisation was launched in response to the devastating Haiti earthquake in 2010.
Founder Nick Sprague realised a new emergency aid initiative that was needed to overcome the complex and time-sensitive task of providing emergency aid after a disaster.
A Parabottle is a personal emergency survival pod containing safe drinking water, food a foil blanket and matches. It is lightweight and fitted with an individual parachute.
We didn’t a few posts with a lot of artwork earlier this year about the earthquake in Japan. And I have still more artwork in my mailbox.
To be honest Japan wasn’t in my mind very often the recently.
I’m glad Simon from DETUSCH&LUBA send my this recent work.
Is is about that first aid after a disaster isn’t the final station for help. It is the beginning.
“The world watched in shock when a 9.0 magnitude earthquake and a tsunami hit the northeast coast of Japan.
More than four months later, a least 9000 are still missing and relief groups are straining to provide assistance.
Millions of people are without water, power, heat and transportation. Japan still needs your help.”
I’m a Foursquare user myself. Mostly for fun, exploring what my online friends are doing. Sometimes for getting a bargain when checking in or becoming a mayor.
Shelter Scotland, the housing and homelessness charity, is one of the first charities who use this location-based social networking site.
The idea is simple: Smart-phone users in Edinburgh will be the first to test-drive the network which allows visitors to Shelter Scotland shops across the capital to ‘check in’ their location while checking out the merchandise and earn special discounts, and win prizes.
Visitors to the charity’s eight Edinburgh shops will have exclusive access via Foursquare to make lists of their favourite places, write reviews, take photographs of items and share them with friends. In return Shelter Scotland is teaming up with Foursquare to offer free rewards and discount offers to shop visitors, as well as the chance to collect eight limited edition badges by renowned designer Stina Jones.
The campaign is planned to reach Shelter Scotland shops across Scotland in the coming months, with a view to a UK-wide roll out by 2012.
The video was created in-house.
More information at the campaign website.
Shelter Scotland ask the customers to share their stories. This is Fiona’s story:
A campaign from Germany to influence the city hall elections in Hamburg. The street magazine Hinz&Kunzt wanted to let people know that thousands of people are homeless while at the same time millions of square meters of flats/offices are left vacant. This imbalance was addressed with a “handmade” guerilla campaign using hundreds of cardboard posters.
Great use of the YouTube time bar Layout in this new PSA from the Chicago Salvation Army.
The time bar as a metaphor for sharing. Sharing makes help substantial.
“Sharing is also helping.”
Last December @Placido_Mo started twittering about his life on the streets in Barcelona, explained the reality of a homeless guy.
After a few days it became clear that it was an initiative from Arrels Fundació NGO, a foundation dedicated to providing services for homeless persons in the city of Barcelona.
The campaign was initiated by agency Altraforma. They promised @ArrelsFundacio that the campaign wouldn’t cost them en euro. That is is big advantage of social media.
See the presentation of this campaign in the video above. We have also a Spanish version at the end of this post.
There was also a microsite, todosmerecemosunaoportunidad.org, which run parallel with the Twitter action so people could contribute with their donations.
I did three posts already with artwork for Japan. And there is a lot more. I will do a final post this weekend with work I found in my mailbox.
In this post a download to a screensaver, nicely made. Good cause. Download and donate here.
The screensaver is made by BooneOakley & Studiobanks.
The idea with a seismograph is not new. We saw it already here. And in this video from Deutschland Hilft (Germany is helping)
What amazes me is the enormous amount of artwork made after the Japan disaster. I love it and good to see that so many people do care about the people in Japan.
But where was that same inspiration after the eartquake in Haiti or the 2004 tsunami.
Do we have a selective inspiration?
Yesterday I posted the Help Japan poster from agency Wieden+Kennedy. Here are three new variations on the same Japan earthquake and tsunami theme.
More work is welcome, let us know.
From Wok & Noodles “Donations to the International Committee of the Red Cross: www.icrc.org."
Advertising Agency: BBDO, Ecuador; Creative Director: Guillermo Valverde; Art Director: Cristian Cedeño; Copywriter: Jacinto Alvear; source Ads of the World.
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.